How to Write a Perfect Facebook Post

how to write the perfect fb post

Ever feel like you don’t get the attention you deserve on your Facebook posts?

Every marketer wants more attention. After all, that’s the goal of social media marketing, right?

The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do.

The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.

In this post, we’ll show you how to consistently create posts that get engagement. 

No more waiting for likes and comments. No more spending 20 minutes crafting and curating each post.

You just want an easy process that gets results.

That’s exactly what we’ll cover—but first, let’s talk about what we mean by engagement. 

Engagement Metrics for Facebook Posts

Have you ever asked yourself exactly what gets the most engagement on a Facebook post?

According to Facebook, engagement is an umbrella term that can refer to all the actions people take as a result of what you post.

Here are examples of engagement on Facebook: 

  • shares 
  • reactions
  • saves 
  • likes 
  • comments 
  • Interactions
  • video plays
  • link clicks
  • photo views

These actions can be broken down into the following engagement metrics:

  • cost per engagement
  • link clicks
  • post reactions
  • page engagement 

Engagement metrics are important because they allow you to track how your content performs with your audience.

Generally, the more your audience interacts with your posts, the better your overall Facebook reach will be.

What makes your users take action on your post?

What kind of content does your audience want to see?

facebook post engagement pie graph

Let’s break it down.

People like Facebook posts that are interesting, timely, and funny.

Not every post you make needs to tick all of those boxes, but you do have to create something worth engaging with.

For example, Starbucks gets the most engagement when they ask for audience participation, like in this post.

facebook post- hand holds starbucks cup in front of yellow and white flowers

Special announcements also receive high engagement.

Facebook post - strawberry Frappuccino sits on orange table for starbucks

These kinds of updates are interesting, important, and sometimes funny. They inspire people who follow Starbucks, and they have good photography to boot.

Even if you aren’t as big as Starbucks, you can use the same tactics to drive your Facebook strategy.

Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand).

Let’s break down each one of these to see how they work.

Tips for Writing Engaging Facebook Posts

If you’re ready to start writing engaging posts, you need to start with a strategy built around your audience’s likes and needs. 

Follow these seven tips to impress your Facebook audience and improve your inbound leads.

1. Make Your Facebook Post a Source of Useful Information

Your audience wants information that is relevant to their interests.

More than that, they want information that is educational and interesting.

Starbucks’ new product announcements get high engagement because they are useful.

A Starbucks customer sees the post and gets excited about a new drink or food item they can try.

The key to writing engaging Facebook posts is to be an invaluable source of information. 

Take this example from the grocery store Safeway, which offers users valuable information about healthy eating.

Plus, they get to promote a partner product and benefit from influencer marketing at the same time!

Way to go, Safeway. We see you.

Tips for Writing Engaging Facebook Posts - Make Your Facebook Post a Source of Useful Information

2. Use Audience Insights to Inform Your Topics

The beauty of digital marketing is you can easily deliver curated content your users are interested in.

By creating content specific to their needs, you can improve engagement metrics on your branded Facebook posts.

How do you know what your audience likes?

Tools like Facebook Audience Insights show you what pages your followers like, what they buy, how much they use Facebook, and so much more.

Other tools, such as Google Analytics, Sprout Social, and Hootsuite Analytics offer data (though not all of these tools are free).

Tips for Writing Engaging Facebook Posts - Use Audience Insights

3. Be the First to Update on Industry News

The best posting times are often debated in the world of social media marketing.

However, being timely is about more than simply posting at the right time of day. It means putting out the right content when your customers are looking for it.

Specifically, timeliness means using seasonal content and leveraging current events.

Think of every major retail company in the world. They all take advantage of certain seasons like Christmas and summertime.

Why shouldn’t you?

Seasonal content allows you to be timely and create stuff people want to see.

That’s not all—seasonal content can refer to literal seasons, but it can also refer to trends.

Remember the ALS Ice Bucket Challenge?

facebook post - example ALS image

Tons of companies like McDonald’s and Pillsbury participated in the challenge. 

Their content came out at just the right time. If they had waited six months to participate, the content wouldn’t have been timely.

If you want to create engaging Facebook posts, think about current news, events, and trends. 

Find ways for your brand to participate.

Then, let the likes and shares roll in.

4. Be Funny (If It Fits Your Brand, Product, and Campaign)

Humorous content will always have a place in marketing and advertising.

However, it’s easy to overuse. 

When you do it right, it can be wildly effective.

Take this post from McDonald’s, which takes on the persona of a Gen-X’er in an art museum.

Tips for Writing Engaging Facebook Posts - Be Funny

Funny, right?

McDonald’s uses humor in many of its posts, creating a laid-back and relatable persona and highly shareable content.

facebook post - chicken nugget in small pocket of jeans for mcdonalds

There’s no over-the-top, dark, or controversial humor here.

It’s all clean (and sometimes snarky) humor that connects with their audience.

However, this doesn’t work for all brands. A brand like UNICEF wouldn’t be able to use the same sort of humor that McDonald’s does.

perfect facebook post - unicef facebook page

When using humor, remember to stay aligned with your brand.

If your branding is more formal, you’ll want to dial down the humor and stay more professional. 

If your branding is more casual, you can be a bit more lenient with humor.

Of course, even formal brands can crack a joke now and then. Whatever you do, stay consistent with your branding.

5. Don’t Rely on Text Alone

Gone are the days of text-only Facebook posts—we’ll leave that medium to Twitter.

Facebook posts are perfect for sharing a nice photo or video, and your users will engage with that more than a plain text update.

Photos make up roughly 56 percent of all Facebook content. Yet, according to Buffer, more than eight billion videos are watched on Facebook each day.

Text still plays an important role, but it shouldn’t always stand on its own. 

That’s one of two big mistakes we see in this area.

Some pages post considerably lengthy status updates, and they don’t get much engagement from it.

The other big mistake is posting photos or videos without text.

To get the best engagement, you need to use the right amount of text, usually one to two lines, along with a photo or video.

If you look at high-performing pages, you’ll see they stick to this strategy religiously. Most brands only deviate when there’s a special occasion.

If you want to create a high-performing Facebook video campaign, try using these tools to make your Facebook video post stand out.

  1. Animoto
  2. Magisto
  3. Shakr

Once you’ve got a few formats down, play around with it a bit. Your followers may like status updates that are only one sentence long, or they may enjoy a full paragraph with media.

Find out what your users engage with and run with it.

6. Start a Conversation

Too many posts are one-sided, but your audience wants to engage with your content!

Asking questions, prompting responses, or even giving away free items in return for engagement can help your post perform better.

Take this example from Publix, which asks users a question before offering valuable information.

Tips for Writing Engaging Facebook Posts - Start a Conversation

Not all of your status updates need to be exactly like this, but you should aim to start a conversation with your audience.

You can ask a question.

You can pose a challenge.

You can give directions.

Anything that encourages your audience to do something, whether that’s commenting on your update or going to your site, can help drive engagement. 

7. Run Contests or Giveaways 

Contests and giveaways are a great way to drive engagement on your Facebook post.

By offering your users something in return for an action, you have a better chance at getting their attention.

According to HubSpot, contests bring in an average of 34 percent new customers for brands.

Contests also allow brands to grow their followers 70 percent faster

Try using a contest in your next Facebook post to encourage user engagement.

Take this KFC Facebook post as an example.

Tips for Writing Engaging Facebook Posts - Run Contests or Giveaways

By offering a range of prizes, KFC encourages its users to stay up-to-date with the channel, which drives engagement for all their posts. 

Other contest tactics can include asking your audience to tag their friends to improve your post reach and follower pool.

Tagging specific locations can also promote business in localized areas for brands that have multiple locations.

When creating your contest, offer something your audience is interested in.

This could be a product, discount, or even educational information.

Remember to exchange the prize for the desired action.

If you want more followers, ask users to tag a friend. If you want more website visitors, ask users to enter your contest through your website.

Whatever you do, be sure to measure your results.

Facebook Post Frequently Asked Questions

How do I increase reach on my Facebook posts?

The best way to get your Facebook posts seen is to understand your audience insights, create content they want to see, and supplement organic reach with paid advertising to grow your audience.

Can I pay to promote my Facebook posts?

Yes, Facebook’s advertising platform is a great way to boost the reach and engagement of your Facebook post. With 2.74 billion monthly active users spending 34 minutes per day on the platform, using paid Facebook advertising will improve your post engagement.

Should my brand post on Facebook?

Yes, Facebook should be an important part of your overall digital marketing strategy. Not only does it provide advertising opportunities in itself and within Instagram, but being present on Facebook can help drive traffic to your website and improve user engagement.

What do the best Facebook posts have in common?

The best Facebook posts contain a mix of video, text, and photo, use links often, and use engagement tactics to improve audience relationships. 

How do I get more likes on my Facebook posts?

To get more likes on your Facebook post, create shareable content, keep your posts short, respond to your audience, and run contests. Looking for more info? Check out our seven tips for writing engaging posts above.

Facebook Posts Conclusion

Facebook is a powerful platform if you know how to use it right. 

The best way to improve the performance of your Facebook posts is to create content your audience wants to see. So how do you do that? 

By analyzing your Facebook metrics, understanding your audience’s pain points, and creating original content that speaks to their needs, you’ll create an engaging Facebook page that your audience will love.

Follow the steps above and measure your results. From there, it’s all about testing, optimizing, and finding what works for your business. 

How do you engage with your Facebook audience?


Source: New feed 2

How to Start a Franchise Business

How to Start a Franchise Business

Starting a business is a major endeavor. You need to perform market research, file for a license, create a marketing plan, and build your brand. One way to shorten the process is to become a franchise business owner.

As a franchise business owner, you can tap into the resources and branding of a large brand—while still maintaining the autonomy to run your own business.

If you’re considering starting a franchise business, there are a few things you should know. First, let’s talk about what a franchise business is.

How Does a Franchise Business Work?

In a franchise business, a franchise owner pays a fee to essentially “rent” a brand name. The franchisee runs the business themselves (or hires someone to run it) and must follow the rules and regulations related to how the brand is used.

For example, many McDonald’s restaurants are franchises, meaning an owner (or group of owners, in some cases) pays McDonald’s to use their brand name, menus, logos, and other business assets.

They run their location, pay McDonald’s to use the name, and keep the remaining profits.

mcdonald's franchise options

A franchise business is a popular business model because it offers owners the best of both worlds: the support of a large brand and the benefits of owning a business.

A few businesses that offer franchising options include:

  • 7-Eleven
  • Taco Bell
  • Great Clips
  • Ace Hardware

Starting a franchise business should not be taken lightly. There are pros and cons to consider before deciding whether to become a franchisee.

4 Benefits of Starting a Franchise Business

Starting a business gives you more control over your life and income. Unlike starting your own business, however, there are specific benefits to buying into a franchise.

More Support

Starting a franchise business is sort of like playing video games on easy mode. The franchisor offers support in the form of training, materials, process flows, and branding to make it easier to get your business off the ground.

For example, starting a taco shop could require months for menu development, taste testing, logo design, product sourcing, etc. As a Taco Bell franchise owner, however, much of that work is already completed.

Lower Failure Rate

Franchise businesses often have a lower failure rate. When you buy into a franchise, you join a proven business model that works. You also have additional support and business resources that can make a difference in your success.

Built-In Brand Awareness

Building a brand is one of the best things you can do for your business. However, it often takes time and resources. When you buy into a franchise, the branding is already complete. People already know who your brand is and what it represents. This saves you time and creates a built-in customer base you can tap into.

Better Buying Power

In some cases, you may purchase goods at a lower rate. Many franchisors negotiate contracts with vendors for the entire network, allowing you to spend less on goods and services by purchasing in bulk. However, the flip side of these benefits is you may not choose your vendors, and sometimes the costs are higher.

While there are many benefits to starting a franchise business, there are some drawbacks to keep in mind. You’ll pay licensing fees to corporations, which can eat into profits. You’ll also have less control over some aspects of your business. For example, if you own a franchise restaurant, you may have little to say on the menu or which vendors you use.

How to Start a Franchise Business

Now that you understand the pros (and the cons) of starting a franchise business, let’s get down to the details. How do you get started? Here’s what you need to know.

1. Identify a Business Opportunity

The first step in starting a franchise business is deciding which business you want to join. Hundreds of companies offer franchise opportunities: which one is right for you? Here are a few questions to ask yourself.

  • Do you want an online or in-person business?
  • What industry are you interested in? There are franchise businesses in travel, restaurant, convenience stores, websites, health and wellness, business, and much more.
  • How much money do you have to invest? Before selecting a business, consider the cost.

Once you answer those questions, start looking for franchise opportunities. For example, if I am interested in a restaurant franchise and like sports bars, I might Google “best sports bar franchises.” As you can see, there’s plenty of options.

How to Start a Franchise Business - Start looking for franchise opportunities

Here are a few other searches you can try. Feel free to swap out key terms to find an opportunity that works for you.

  • online franchise businesses
  • travel franchise businesses
  • senior care franchise
  • cheap franchise businesses

Make a list of your top five franchise businesses, then compare what they offer. How much are licensing fees? Is it a flat fee or a portion of your sales? What resources do they offer? Do they offer financing? What happens if you don’t end up keeping the franchise?

Compare all the features and consider all the drawbacks before making a decision.

2. Research Current Owners and Potential Competitors

By now, you should have one or two top franchise choices. It’s time to dig deeper. How many current franchise owners are there? What are their annual revenue and profits?

What competition will you face? Consider both online and in-person competition. For example, suppose you want to franchise a tax company. In that case, you need to consider how you’ll stand out from online companies like TurboTax and in-person accounting firms in your physical location.

3. Determine Market Interest

Sometimes buying into a franchise provides a false sense of security. You see how much other franchise owners make and think that is the norm. Keep in mind markets can vary by location and the franchisor has a vested interest in highlighting their most successful franchisees.

Whether you are looking to purchase an online or in-person franchise, make sure there is enough room in the market for additional businesses. If the market is saturated, you may struggle to make sales no matter how much people trust the brand.

4. Research Startup Costs

The cost to start a franchise business can range drastically from a few hundred bucks to set up a website to millions to pay franchise fees and build a store. Usually, franchisors will list the average cost on their website.

However, sometimes there are hidden fees you’ll need to keep in mind:

  • Travel costs: Most companies require you to come to their headquarters and learn more about their brand and company culture. Generally, you’ll foot this bill.
  • Training costs: You may be required to train on location in a store for several weeks. This can cost time and money, since you won’t have a paycheck.
  • Local fees and taxes: Your city or state might charge fees to start a business, get approvals, acquire building permits, etc.
  • The initial fee: Most franchisees pay a yearly fee (called the royalty fee) based on sales. However, there is likely a one-time initial fee that might range from $500 to $50,000.

5. Create a Business Plan

You’ve researched all your options and have decided on a business to join. Congrats! Now it’s time to create a business plan. This is one of the most crucial steps, so take the time to create a solid business plan that covers all the bases.

According to the Small Business Association, a business plan should include:

  • Executive summary: What your company is and what makes it different.
  • Company description: Provide detailed information about the problem your company solves and who you plan to serve.
  • Market analysis: Who your target audience is and how your business stands out from the competition.
  • Management plan: How your business will be structured and who will be in charge of what facets of the business.
  • What you offer: Are you offering products or services? What is your product life cycle and how will you handle things like intellectual property?
  • Funding: How will you pay for the franchise fees, labor costs, and the equipment or products you need to get started?
  • Financial projections: Estimate the revenue for your business. Include a prospective outlook for the next five years. If you plan to take out loans, how will you pay them off?
  • Marketing and sales plans: How will you market your business? Do you have a website? How will you increase sales over time? You can also get help from a digital marketing agency like NP Digital.

6. Form an LLC or Corporation

The next step is to create your business entity. The type of business you create might depend on the franchisor you work with. Some might require an LLC or corporation. An LLC protects your personal assets from liability, while a corporation is a tax structure.

You might also choose sole proprietorship; however, that can leave your home and other assets at risk. This guide will walk you through the different options, but I suggest meeting with a tax or legal professional to decide if the structure is right for you.

Keep in mind city and state laws may impact which structure is right for you.

7. Choose an Initial Location

The final step is to find a location for your franchise business. If you are online, the location will likely be a website, but you might elect to have office space as well. If your franchise business has a physical location, make sure to compare sites to find an affordable one that gets plenty of foot traffic.

Don’t just consider the location’s current pros and cons. Research future developments as well. An ideal location today might not be if a bypass is installed right next to you directing traffic away.

On the other hand, a location that is just OK today might gain attention if a large shopping center is built next door. (Just remember that sometimes development plans fall through, so don’t choose a terrible location based on possible plans.)

Frequently Asked Questions About Starting a Franchise

How much money do I need to start a franchise business?

The cost to start a franchise business varies by business. Some only cost a few hundred dollars, while starting a McDonald’s franchise costs between $1 and $2 million.

How much do franchise owners make per year?

It varies by business. The average is usually between $50,000 and $70,000 per year.

Can I start a franchise business for free?

Not entirely, no. The franchisor generally requires an initial payment before you can open your business. If you don’t have capital, consider bringing in an investment partner.

How do you start a franchise business?

1) Identify a business you want to work with. 2) Research current owners and the competition. 3) Determine market interest. 4) Research startup costs 5) Create a business plan. 6) Form an LLC or corporation. 7) Choose a location. 8) Create a marketing plan.

What is the most profitable franchise?

According to Entrepreneur, the most profitable franchises are Taco Bell, Dunkin’, and The UPS Store.

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Summary of Franchise Business Guide

Starting a franchise business is not without risks. However, the added support and access to a built-in customer base make it a tempting model for many business owners.

If you are comfortable working with a team and appreciate the support and other benefits of being a franchise owner, it can be an ideal way to build your own business.

Remember online marketing is crucial to the success of any business in 2021. Understand the benefits of SEO and social media. Study up on practices like paid advertising that can help you reach a wider customer base.

Finally, don’t be afraid to hire a professional to handle your marketing. They can put their expertise to work while you focus on building your franchise business.

Are you considering starting a franchise? What challenges are you facing?


Source: New feed 2

How to Create Search Engine Friendly Title Tags

How to create seo-friendly title tags

One of the most frustrating things about SEO is getting everything to work together as it should.

If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly.

Even today! I know I talk a lot about how “smart” the search algorithms are and how it’s virtually impossible to game the system.

However, there are still a lot of elements you need to pay attention to for your SEO to succeed.

Case in point: Page title tags.

Before you yawn and find some more sexy SEO topic to jam on, hear me out.

Title tags are one of the cornerstones of SEO. They always have been, and as far as we can tell, they always will be.

Moz explains, “Title tags are the second most important on-page factor for SEO, after content.”

When it comes to low effort/big results, title tags take the cake. It’s such a small element, but has such a massive impact!

You know it’s important to create eye-catching headlines, but optimizing your titles also matters for SEO.

That’s where page title tags come in. They’re how your titles are relayed to search engines, and they’re an important part of any SEO strategy.

This is one of the few times when you need to write for both people and search engines, and that can be tricky. (Especially with headlines.)

In short, you have to create a clickable headline that also makes search engines happy.

Here’s the challenge: People have to like it. Search engines have to like it. Yikes!

Does that sound difficult?

Yes, it can be if you don’t know what to do. That’s why I’m going to break down my process step-by-step.

We’ll go through that process, but first, let’s look at why title tags are important for SEO.

What are Page Title Tags?

If you’ve ever used a search engine before (and I’m guessing you have), you’ve seen a page title tag whether you’ve realized it or not.

It’s simply the headline on the SERP (search engine results page).

For example, if you Google “kitchen appliances,” you’ll see that one of the top results is from IKEA.

In this case, the page title tag is “Kitchen Appliances – IKEA.”

This is what both people and search engines will see as the title of your page. Often, this is the first thing they’ll see, and that’s a big reason why it’s so crucial to put time and effort into your title tags.

The point you need to remember is this: real people are reading your title tag.

They are going to respond to it. They will judge it. They will be compelled by it. They will be put off by it. They will learn from it.

Basically, the title tag is your page’s message to the world!

Title tags work with the meta description (the text below the title). In the case of the IKEA search result above, this is the meta description — a sentence or phrase that adds more information about the page.

I’ve written about meta descriptions before, but title tags are even more important.

Both the title and the meta description together give a brief idea of what your content is about, but the title tag stands out more.

There are two big reasons why page title tags are so important.

First, if you have a clear title that’s relevant to your page, both humans and search engines will see that as a sign of a good page.

If your title tag isn’t optimized, then people could skip right over your content, and search engines may determine that your page isn’t as good as it could be.

A second reason why title tags are important is they show up in browser tabs:

title tags guide show up in search bars

So when someone wants to find your page out of all their browser tabs, they’ll look for your title tag.

Title tags are often what people will see if your page is shared on social media. For example, here’s an example of a title tag on Facebook:

example of a title tag

Can you see why title tags are so important? A good title tag means maximum visibility, while a bad title tag can sink your page.

There are three important steps to take to optimize your title tags.

  1. make sure your headlines make for good title tags
  2. create the title tag
  3. make sure the title tag is optimized for SEO

Let’s dive into all three.

Step 1: Write Your Title Tag

You might be wondering how writing a title tag is any different from writing a headline.

In some cases, your headline and title tag will be the same exact title. But there are some cases where they won’t be.

Check out this SERP result from Copyblogger:

copyblogger example of a title tag

It seems like the title for the page would be “How Content Marketing Builds Your Business,” right?

But when you go to the page, you’ll see a different title:

copyblogger title tag example

The title shown on the page is longer and more descriptive.

So why would Copyblogger do this? It’s most likely because the shorter title tag looks better on the SERP, and it takes less time to read.

The actual title that you see on the page goes into more detail, and that’s probably why they used it. They get the benefits of having both a streamlined title tag and a descriptive page title.

It’s a sneaky and useful tactic that’s the sort of SEO stuff I love.

With that in mind, here’s how to write a great title tag.

There are a few elements of title tags:

Title Tags Should Be Short

Shorter titles are easier for people to read and for search engines to crawl.

But there’s a better reason for shorter title tags.

If your title tag is too long, search engines will cut off your title with an ellipsis (…):

title tag example

Ideally, your readers and search engines should be able to see the entire title tag so they get the best idea of what the content is about.

Google typically shows no more than 60 characters of the title tag. So if your title tag is 60 characters or less, you can generally expect that the entire title will show.

If you want to make sure, Moz has a handy preview tool:

title tag tool moz

This is a great feature that I recommend you use. Remember, keep it short if possible.

Title Tags Should Contain Your Main Keyword

You probably expected to see something about keywords in an article about SEO.

For best results, try to put your focus keyword as close to the beginning of your title as possible. That’s so search engines (and people) will see the keyword early on.

Here’s a title tag with the keyword right up front:

title tag example

Contrast that with this result that has the keyword closer to the end of the title tag:

title tag example

One tip: Make sure the keyword placement is organic. It’s preferable that the keyword is close to the beginning, but it’s not necessary for great SEO.

Title Tags Should Describe a Benefit

Much like a headline, a title tag needs to communicate a benefit to stand out.

This is one of many reasons Google warns against keyword stuffing and boilerplate titles.

Your title tags are representatives of your pages, and you want people and search engines to know that your pages have unique, valuable content.

Make sure your title tag is related to your content. It should read naturally and grab the reader’s attention.

Keep in mind, you’re not trying to trick people. All you need to do is clearly explain the benefit of clicking on the page.

Often, the “benefit” is nothing more than telling them what the page is about! At this point, you’re not trying to sell anything. You’re simply giving them information.

Here’s an example that clearly expresses a benefit (ignore the jargon-filled, not-so-great meta description).

title tag example laptops

On the other hand, this title tag is plain and doesn’t explicitly state a benefit (they did a nice job with the meta description, though).

title tag for seo example amazon

(Sure, Amazon probably doesn’t need to state a benefit, but your site probably does.)

Stating a benefit probably won’t do anything for search engines, but it goes a long way for human users who come across your site with a search.

Step 2: Create Your Title Tag

Once you have your page title tag written, you need to set it as the title for your page.

The way you’ll do this will depend on what powers your website.

If you have a custom site, you’ll need to edit the HTML directly. (And it’s super easy to do.)

If you use WordPress, it’s also super easy.

If you use another CMS or host, it might look a little bit different for you.

Let’s take a look at each of these three different cases and how to create a title tag for each scenario.

Case 1: You Have a Custom Site Not Hosted on a CMS

If your site isn’t hosted on a CMS, you can edit your HTML to add titles.

First, you access the HTML for your specific page. I recommend checking with your hosting service on how to do this.

Once you’ve found the editable HTML, make sure you’re between the <head> tags.

how to add title tag to custom site example

(Note: This is an example code using Editpad.org. Your code will probably look different, and there might be extra code here. That’s okay––just make sure you’re only between the <head> tags and not any others.)

To create the title, use <title> tags. For example:

how to add title tag to custom site example  HTML

That’s it! Save your code, and your title will now show up correctly.

Case 2: You Use WordPress

If you use WordPress, you’ll be happy to know there’s a super simple solution — it’s actually way easier than editing the HTML.

In fact, this method uses something you’re probably already using: the well-loved Yoast SEO plugin.

This is a powerful plugin that you can get a lot out of. And it’s great for editing your title tags.

First, if you don’t have Yoast installed, go to Plugins > Add New.

add yoast plugin for title tags

Type “Yoast” into the plugin search bar.

type yoast title tag guide

Look for “Yoast SEO.”

add yoast SEO to WordPress - title tag guide

Click “Install Now.”

Next, click “Activate.”

Now the plugin is up and running.

To edit the title tag for a page or post, navigate to that content and open the editor.

Scroll down to the bottom of your post or page, and you’ll see the Yoast box, where you can edit the title tag and meta description.

It’ll also give you a nice preview of both your title and meta description:

where to add title tag in Yoast

If your title tag (or meta description) turns out to display differently on the actual SERPs, you can always go back and edit it in this section.

Case 3: You Don’t Have a Custom Site or a WordPress Site

I know not all of you fall under these categories.

You might use a completely different kind of CMS, or your web host might have a different setup.

In those cases, I recommend contacting your CMS company or web host to find out how to access your HTML to edit your page title tags.

This is really a case-by-case scenario, so it will probably look different for a lot of you. However, you should be able to get an answer with a quick email to your web host’s support email.

So far, you’re two-thirds of the way done! Now you just need to make sure your title tag is the most SEO-friendly it can be.

Step 3: How to Optimize Your Title Tag for SEO

We’ve talked a little bit about this already, but there are a few more steps you can take to make sure your title tag is optimized.

This is the step that most people miss entirely!

They think, “Yay. I’m done with my title tag!” But they forget that one of the primary methods of marketing and promotion is through social sharing!

Here are my best tips for optimizing your title tags for social.

Use Your Brand Wisely

The title tag can be a great place to include your brand, but if you overdo it, you could face some consequences.

Google suggests using your homepage title tag to include the most branding. Their example: “ExampleSocialSite, a place for people to meet and mingle.”

For most of your pages, adding your brand to the end of the title tag will suffice (if there’s room, that is).

Here’s how I do that:

title tag example neil patel

Prevent Search Engines from Rewriting Your Title Tags

You read that right: Sometimes Google will rewrite your title tags.

It’s crazy, I know! But why the heck would this happen?

According to Silkstream, “Google will automatically change how your title is displayed in the SERPs if their algorithm is under the impression that the page title doesn’t accurately represent the content on that page.”

So if your title tags don’t look good to Google, they’ll consider other factors, including:

Take a look at this title tag:

title tag example rewrite

If you go to the homepage and view the source code (right-click and select “View Source” or “View Page Source”), you’ll see the company set the title to be something else:

title tag example source code

Google rewrote it because they felt their revised title tag would help people more than the original.

The good news: If you follow the steps outlined in this article, Google should keep your title tags as they are.

If you do see your title tags showing up differently, revisit them and try to identify how you can further optimize them.

Consider Making Your H1 Page Heading Different From the Title Tag

This is exactly like the Copyblogger example from earlier.

You can use two different sets of keywords in your title tag and H1, which organically enhances your SEO. Search engines will count the title tag as the “heading.” (Just make sure it’s optimized.)

Avoid Duplicate Title Tags

Google explicitly says that “it’s important to have distinct, descriptive titles for each page on your site.” So don’t copy and paste your title tags.

If you’ve done everything so far, you should now have an optimized title tag! Finalize it and send it out into the world.

Title Tag Frequently Asked Questions

What are title tags and why do they matter for SEO?

Title tags are the title of a page users see in the search results. They serve as a first impression and can encourage — or deter– people from clicking on your pages.

What’s the difference between title tags and meta descriptions?

Title tags are shorter and appear first in the SERPs.

How do you write a good title tag?

Pay attention to the length, use the main keyword the page targets, and explain what benefit the user will get by clicking.

How long should title tags be?

Between 50 and 50 characters. Any longer than that and Google may truncate your title.

How many keywords should be in my title tags?

Generally just one. You can add a second if it is closely related and makes sense. Don’t keyword stuff; the goal of the title tag is to explain what users can expect if they click.

Title Tag Conclusion

I know first-hand that SEO can be a headache., but it doesn’t have to be.

I’m all about demystifying SEO because I know it’s something anyone can do. Even if you’re a technophobe, you can do this!

It doesn’t take years of experience in digital marketing to get SEO right. You just have to learn the ropes and get used to it.

For example, creating page title tags is pretty simple. It might seem complicated at first, but once you take a peek behind the scenes, you see how easy it is.

If you’re not currently leveraging the power of optimized title tags, use this article to start doing that. It can be a game-changer and help your visibility on the SERPs.

Best of all, it only takes a few minutes.

What tips do you have for using title tags for maximum SEO power?


Source: New feed 2

8 Powerful Negotiation Tactics

 Powerful Negotiation Tactics

What comes to mind when you think of negotiation tactics? 

People in suits closing business deals? 

Bargaining with a seller in a market?

Convincing your landlord to lower the rent?

How about all of these?


Negotiation Tactics Play a Key Role in Life

It’s tempting to think of negotiation only in terms of price, but the term represents many possibilities beyond money. 

For example, if you’re struggling to negotiate your desired salary, you can negotiate the job benefits, the scope of work required, hours, or remote-work options.

In other areas of life, you can negotiate a better package with your regular service providers, you can negotiate better deals when shopping and you can even improve your relationships and expectations through effective negotiation. 

What about business? Can negotiation tactics help you grow your business

Research over the past few years says yes. 

Whether you are an established CEO conducting high-profile meetings or a small independent seller collaborating with other business owners in your community, negotiation can significantly impact the rate of your growth.

Why Are Negotiation Tactics Important in Business?

Most business decisions can be improved by learning powerful negotiation tactics. Here’s a few reasons why learning to negotiate is important for growing your business.

  • Improve Operations: Negotiation can help you find the right compensation package for your employees, get discounts from your manufacturers, have a successful fundraising round, and help you scale your business faster. 
  • Succession/Exit Plan: If you plan on selling your company eventually, negotiation can also help you find the right buyer at a great price.
  • Improve Revenue: Done right, negotiation can help reduce business costs and increase profits. For example, negotiating better deals with suppliers or lower costs for rent.  
  • Business Relations: Negotiation can help you strike mutually beneficial deals that are not only profitable but also build positive long-term relationships. 
  • Life Satisfaction: You can also use negotiation in other areas of life like building healthy relationships or getting good deals on products and services. This will promote life satisfaction, creating an optimal mindset for success in your working life.

8 Negotiation Tactics to Become a Better Negotiator

Negotiation can offer great benefits, but it can also be challenging to enter a negotiation without effective negotiation tactics. 

If you’re new to negotiations, worry not! 

I have something for you. 

Research over the years has found dozens of powerful negotiation tactics that can help you make better business decisions, land better opportunities, and successfully close important deals. 

1. Listen More Than You Talk

I used to think a powerful negotiator knew all the right things to say. I believed negotiation was about who could outsmart the person in front. 

I was wrong. 

Successful negotiation is less about talking and more about listening. 

When you listen without waiting for your turn to talk, you begin to truly understand what the other party wants. This can help you strike a “win-win” deal so you get what you want and they get what they want. Everyone goes home happy. 

This practice of being present in a conversation and listening carefully is called active listening. It helps people feel heard and understood. This can help build a good rapport, which can turn into a good deal. 

Here’s a helpful graphic that dives deeper into how you can practice active listening. 

Active listening as a negotiation tactic can help you land better deals.

2. Use the Framing Method

Perception can have an interesting effect on how we see the world. Take, for example, the following image. It is often used to highlight how perceptions differ.

Do you see an old woman? Or a young one?

Perception framing can be used as a negotiation tactic.

We interpret information differently depending on how it is presented to us. It’s a cognitive bias called the framing effect. You can use this knowledge to improve your negotiations. 

For instance, consider this graphic from The Decision Lab:

Framing effect can help you re-frame your negotiation tactics for effective presentation.

You can see that “80% fat-free” sounds more appealing than “contains 20% fat,” even though it’s the same quantity. 

This principle can easily be used as a negotiation tactic. To do this, frame your negotiations as a win-win opportunity. 

For example, let’s say you want to make a deal for $30,000 but your client is set on $25,000. Now, instead of going back and forth over the price, try reframing what you have to offer. 

Can you highlight the potential savings your client can enjoy by using your product? Can you address the risk of not using your services?

Ask yourself “How can I frame this solution so we both win?”

Keep in mind that you are not necessarily changing the end result. You are simply changing the way you frame the conversation.

3. Prepare for Compromise

Sometimes you can have the best negotiation tactics in your toolkit and still have to compromise. Many times, you will have to give something up to reach a mutual agreement.

This isn’t always a bad thing. 

All relationships require some level of compromise.

You can’t entirely prevent it but you can prepare for it. 

Negotiators who enter the room with a plan are often more successful than those who choose to “wing it.” 

If you know you may have to compromise, why not be prepared for it?

In fact, having a plan B can actually put you in a stronger position

To plan for what you can and can’t compromise, ask yourself, “What am I willing to give up for this opportunity/deal/product/relationship?” 

Focus on what really matters, and don’t let minor details derail an otherwise good deal.

4. Rank Your Priorities

Another important part of planning your negotiation tactics is ranking your priorities. 

There are things you absolutely need to have in order to enter a profitable agreement. Then, some things may be “good-to-have,” but aren’t a necessity. 

Rank these so your priorities are clear to you. 

If you must compromise on something, you need to decide what you can give up. This is where priority lists can help. 

For example, building a good relationship with a client may be more important for you right now than making a big sale. In this situation, you can compromise on the price and earn the trust and goodwill of the other party. 

5. Make the First Offer

You might have heard the adage “never show your cards.”

Many people believe you shouldn’t make the first offer and let the person in front “reveal” their number first. 

This doesn’t work so well in real-life negotiations. 

In fact, I’ve found, when it comes to negotiations, you should always be the first to say a number.

Why?

Remember, the starting number sets the tone for the rest of the negotiation. Being the first to state a number puts you in control of the negotiation process.

This practice is called anchoring.

Even if your number is extremely high or extremely low, now you can steer the negotiation conversation in the direction of your choice. 

If your first number is very high, you have biased the negotiations to skew higher.

In most cases, this absurdly high number will be disregarded, but you are already angling for a higher price than if you came in much lower at a “reasonable” price.

Here are some examples of anchoring presented in a graphic by AMGfunds:

Anchoring a price can be a helpful negotiation tactic.

6. Identify the Real Issue

In some negotiations, the problem and the solution might be obvious. For example, when you negotiate a salary, both parties know you’re asking for more money in exchange for continuing to offer your services to the company. 

Sometimes the real issues aren’t as obvious. 

Let’s say you’ve lost interest in your current job, and need some free time to invest in a side hustle. You go to your boss and try negotiating more PTO or similar benefits. 

You haven’t communicated your true needs, so your boss may not understand what you’re looking for. Maybe they’ll offer you a raise.
They think they’re doing the right thing, but both of you are stuck in an awkward situation because you couldn’t communicate your actual issue. 

This often happens in negotiations. People negotiate for money when they really want more time, freedom, consistency, flexibility, or even another employee for support with the expected workload. 

If the goal of a good negotiation process is to solve the problem, then communicating the real problem becomes a key aspect of negotiation tactics. 

To succeed at negotiating, you need to understand what solution or outcome you’re seeking. This means you need to communicate the real problem—not just the most apparent one.

The Five Whys is a simple technique that will ensure you are addressing the root cause.

This graphic from Olivier Serrat will help you understand how to use it:

Five whys dig deeper into your motivation for using negotiation tactics

7. Offer a Win-Win Situation

As we discussed earlier, framing your negotiation as a win-win situation can help you become a powerful negotiator. 

Here’s why a win-win situation matters. 

  • It helps both parties feel comfortable about the deal.
  • It establishes mutual trust, respect, and a good rapport
  • It focuses on problem-solving, getting to the heart of the problem. 
  • It eliminates the winner-loser power dynamic.
  • It opens up the possibility for working together again. 

When we frame negotiations as a win-or-lose proposition, we automatically start with the assumption that someone has to lose.

(Hint: No one likes to lose.)

When you enter negotiations with a win-or-lose mindset, your goal is to convince the other party to accept defeat.

Instead, a powerful negotiator frames the negotiations as a win-win opportunity, so everyone is satisfied with the deal.

8. Be Willing to Walk Away

If you’ve framed the negotiation as a win-win opportunity, tried your best to compromise, discussed the underlying problems, and still failed to reach a mutually beneficial agreement, it may be time to walk away. 

Many people are scared of having to walk away from a negotiation. This makes them more likely to take a bad deal rather than have no deal at all. 

This is a counterproductive approach.

Being prepared to walk away will give you an advantage. It may not be what you hoped for when you entered the negotiation, but sometimes it’s better to say no than sign a bad contract. 

If you’re comfortable walking away from the deal, you can use it as leverage. By having other options, you’re already in a stronger position—and now you’ve got a new level of experience to bring to your next round of negotiations with someone else. 

Frequently Asked Questions About Negotiation Tactics

What should you not say in a negotiation?

Don’t say things like “let’s make this quick,” or “what about my profit?” This can make the person in front feel like you care more about your personal gains than the relationship you share. 

What’s the most important negotiation skill?

Active listening can be an important negotiation skill as it helps you truly understand what the other person has to say. This helps you make better, more empathetic offers that are more likely to be accepted. 

Is negotiation manipulative?

Many people believe negotiation tactics are manipulative and unethical, but that’s not true. As long as you’re respectful of the other person’s needs and committed to offering a fair deal, negotiation is perfectly ethical. 

Can I negotiate as a beginner?

Negotiation is a skill anyone can practice. Even if you’ve never negotiated in your life, working with a simple negotiation technique can help you increase your confidence and improve your ability over time. 


Negotiation Tactics Conclusion

Negotiation tactics sound intimidating. Like they’re reserved for high-profile business people in suits.

That’s not true.

Anyone can negotiate almost any area of their life for better outcomes. From yearly raises to monthly rent, there’s scope for using these negotiation strategies everywhere. 

Each of the negotiating tactics we discussed today is powerful alone, but together, their impact can be incredibly effective. 

Try them, and you’ll see.

Which negotiation tactic will you try first?


Source: New feed 2

The Marketer’s Guide to Slideshare

Slideshare: What it is and How Marketers Can Use It

The internet is a visual place. With the absence of body language, social cues, and audible tone, the best way to communicate with your users is through visual content.

Now and then, an online platform comes along that makes it easier than ever to showcase your visual content on the internet.

SlideShare is one such example. 

The presentation-sharing platform has created a simple and seamless way to promote visual content while also encouraging user interaction.

In this post, we’ll teach you all about SlideShare, how to use it, why it matters to marketers, and how you can use it to create amazing content for your business.

Let’s get started.

What Is SlideShare?

SlideShare is a content-sharing platform that allows you to upload media presentations and share them on your website or social media profile. Content compatible with the platform includes presentations, infographics, videos, and documents. 

While SlideShare is not a tool for building content, it does work with existing content formats such as Google Slides, Adobe PDF, OpenDocument, and Microsoft PowerPoint.

SlideShare is best known for being a comprehensive educational resource that makes it easy to display presentations and webinars online. 

Here are some of the most popular ways to use SlideShare:

  • to share online webinars or training materials
  • as a visualization tool for presentations
  • to promote products or services
  • to display newsletters and attract new signups
  • to showcase visual materials such as guides or brochures

Acquired by LinkedIn in 2012, the company was later bought by the audiobook subscription platform Scribd.

SlideShare remains free to use and allows anyone to create a presentation to share privately or publicly. 

Why Should You Use SlideShare for Marketing?

For marketers, using SlideShare offers a unique and interactive way to display content online. By adding a presentation to your blog posts, web pages, and social media feeds, you create a completely new content type to engage your users.

SlideShare also allows you to display longer, more complex content in a simple way. Webinars or presentations can be easily uploaded and displayed for users to click through on their own time. 

You can think of these presentations as an infographic with more interactivity. 

It’s also important to note SlideShare boasts a user base of 80 million. Most of its user base are business professionals, and its most searched tags are:

  • #market
  • #business
  • #statistics
  • #socialmedia

SlideShare also receives 500 percent more traffic from business owners than Twitter, LinkedIn, Facebook, and YouTube. This offers a huge benefit to B2B marketers looking to connect with relevant audiences. 

5 Strategies to Use SlideShare for Marketing

Now that you understand what SlideShare is and why it’s important for marketers, it’s time to learn how to create an effective and successful presentation. 

Here are five steps to follow when using SlideShare for marketing.

1. Use Visual Content

Anyone who’s made a PowerPoint presentation knows they shouldn’t be text-heavy. When formatting your presentation for SlideShare, this is especially important, as online readers tend to lose focus on text-heavy content.

A general rule to follow when creating any type of presentation is the 5/5/5 rule:

  • 5 words per line of text
  • 5 lines of text per slide
  • 5 text-heavy slides in a row

Keep your readers interested and engaged in your SlideShare presentation by using mostly visual content and keeping your text short and succinct.

Visual metaphors can also be used to further cement the messaging of your presentation. You can see an example of a visual metaphor in the image below.

Strategies to Use SlideShare for Marketing - Use Visual Content

2. Add a Call-to-Action (CTA)

Your SlideShare presentation should work as part of your sales funnel, moving customers through the education, nurture, and convincing phases. In order to effectively move your customers through these phases, you’ll need to integrate calls to action (CTAs) throughout your content.

A CTA can be a request to contact your business or even a link to start a free trial. You could also ask your customer to sign up for your email list or visit your website.

Whatever you choose, place it strategically at a place where you know your customer will see it. As well, use a benefit-forward statement that shows your customer how they’ll see value from their click.

3. Keep Your Presentation Short and Sweet

Keeping online reader attention spans in mind, it’s important to keep your presentation short to ensure your users stay engaged.

Presentations that are too long or too bulky will lose reader interest and result in lost leads for your business. Shorter presentations are easier to digest and offer a better chance of a reader seeing your final CTA.

SlideShare itself has noted that shorter visual content is most effective on its platform.

Strategies to Use SlideShare for Marketing - Keep Your Presentation Short and Sweet

4. Use Customer Pain Points to Inform Content Decisions

The first step in determining the kind of content you should publish in your SlideShare is to understand your customer pain points

  • What do your customers want to see from your brand? 
  • What kind of content do they enjoy?
  • How can you strengthen your relationship with them through SlideShare content?

Before you publish your content, conduct customer research to find out what your leads are looking for and why.

Once you know what they’re after, give it to them. It’s really that easy.

5. Use Keywords in Descriptions and Tags

SlideShare comes equipped with presentation descriptions and tags. Be sure to make use of these features when uploading your content.

Adding keywords to your SlideShare descriptions and tags will help your SEO efforts and ensure your presentation is being seen by the right people. If you’re looking for a keyword research tool, try Ubersuggest.

SlideShare for Marketing Tips and Best Practices 

SlideShare can be a marketer’s best friend when used correctly. Here are a few SlideShare best practices to guide your process:

  • Source quality images and fonts: Because it is such a visual platform, it’s important your presentation looks professional and high-quality. Using grainy or low-quality images, hard-to-read fonts, or bad design will turn users away from your content.
  • Make your presentation simple and clear: As discussed above, don’t overdo it on text, slides, or images. Your users want quick and clear information they can easily digest. The sooner you give them what they want, the better your chances are of converting them.
  • Start strong: Think of your presentation as an essay. You want to set up your thesis at the beginning and continuously reaffirm your message throughout your slides. If it isn’t clear what you’re trying to say early on, users will likely click away and lose interest. Start your presentation off with your main idea and strongest imagery to hook your reader immediately. 
  • Measure your results: Like anything in marketing, it all comes down to the numbers. Leverage any analytical powers at your disposal and continuously A/B test and optimize your SlideShare content.

Examples of Great Marketing SlideShares 

You’re almost ready to start taking the SlideShare world by storm! Here are a few success stories to help you get started.

The Brand Gap by Neutron LLC

The Brand Gap by Neutron LLC is a beautifully designed SlideShare that explores the makings of some of the world’s most iconic brands.

This presentation is successful because it harnesses strong visual design with simple copy to deliver a clear, concise message. The conversational tone of the copy invites readers to continue moving through the presentation, ending with a clear CTA at the finish.

While this presentation is longer than we recommend, Neutron LLC gets away with it because of its masterful design work and messaging. 

How Google Works by Google

How Google Works by Google is a creative and effective presentation that explains how Google operates as an innovative company. 

Google used completely original and unique illustrations to provide clear visual metaphors throughout the presentation. Google’s brand colors are present in every slide, cementing their brand in the minds of the readers.

You Suck At Powerpoint by Jesse Desjardins

You Suck At Powerpoint by Jesse Desjardins is a humor design presentation that tells you everything you’ve done wrong in your past presentations.

Leaning on visual metaphor, this example is funny, concise, and clear in its messaging. 

Not only does Jesse tell you what you’ve been doing wrong, but he tells you how to fix it. If you can’t do it yourself, his information is on the last slide.

SlideShare Resources

How to Create and Share a SlideShare Presentation

Ready to create your first presentation? Follow these steps!

  1. Create a SlideShare Account

    The first step in creating and sharing your first SlideShare presentation is to sign up for an account. If you have a LinkedIn profile, you can use your LinkedIn account to sign in. If you don’t already have a LinkedIn profile, you’ll need to create one in order to use the platform.

  2. Create Your Presentation

    When creating your presentation, be consistent in your use of fonts and colors.
    It’s always a good idea to use your own branding assets when creating your presentation to ensure cohesion across your content.
    Create an intro and outro slide at the start and end of your presentation, and remember to add a CTA so your customers stay active after the presentation. 

  3. Upload Your Presentation

    Once you’ve finished creating your presentation, it’s time to upload it to the site. You can upload your presentation as a Google Slide, Microsoft PowerPoint, or PDF. 
    SlideShare allows you to schedule your presentation if you’d like it to go live at a specific time. Once it’s live, be sure to promote it widely and share it across your social channels to ensure a wide reach.

SlideShare Frequently Asked Questions

How much does it cost to use SlideShare?

It is free to use for anyone.

Can you earn money from SlideShare?

Not directly, no. SlideShare does not pay users for ads, and there is no direct way to make money from its platform. That said, by strategically including CTAs and actionable points, you can get an ROI from the presentations you upload.

What are the disadvantages of SlideShare?

It does not offer any direct monetization processes for its users, and it also does not include a built-in way to measure analytics. 

What’s the difference between SlideShare and PowerPoint?

SlideShare is an online platform that allows you to share your presentations across the internet. PowerPoint is simply a tool for creating presentations. 

SlideShare for Marketing Conclusion

SlideShare is a visual content tool that helps you share educational presentations across the internet.

Because online readers want fast and efficient information, it is a great way to engage your audience and move your customers through your sales funnel.

Have you found success using SlideShare?


Source: New feed 2

The Marketer’s Guide to Reddit

The Marketer's Guide to Reddit - featured image

Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top. 

It’s a place where you can find groups of like-minded people. Reddit calls these groups subreddits, and they cover different topics, including niche interests, politics, hobbies, and thousands of other topics people want to talk about.

Since its launch in 2005, the site has become one of the most popular social media sites with millions of monthly active users. 

Its engaged, passionate community is just one of the reasons you should consider marketing on Reddit. However, the site has a tough stance on self-promotion, which makes marketing tricky, and it’s easy to fall foul of Reddit’s strict guidelines (including the unwritten rules.

That means you need to take a more strategic approach that focuses on conversations and providing helpful or interesting content. 

Before we cover how to create ads, let’s talk about Reddit marketing etiquette so you can get it right.

Reddit Marketing Etiquette

Start with the basics by reading Reddit’s page about self-promotion and what’s allowed and what isn’t. Once you’ve read that, look at the “Reddiquette” page so you can see Reddit’s main rules. 

The list includes:

  • using original sources when sharing stories
  • looking out for duplicate content before posting
  • being considerate in the way you speak to other users
  • reading the full guidelines for a community before contributing

You also need to be clear about why people use Reddit. According to Signity Solutions, Reddit users are looking for answers or entertainment. If you can offer either, then it’s worth contributing to the conversation. Just don’t try and sell anyone anything.

If you need ideas, there are plenty of ways you can avoid falling into overly promotional material, like:

  • posting survey results
  • creating subreddits around your brand
  • adding relevant content
  • being active in the Reddit community

Reddit is a massive site with thousands of subreddits. Each of those subreddits has its own rules, moderators, and culture. Whichever subreddit you join, take the time to familiarize yourself with the sub’s etiquette and what’s acceptable.

Above all, if you’re not sure, ask before posting something. Redditors are there to help and guide users.

Reddit Advertising Policies

Reddit’s advertising policies cover quality, style, URLs, and landing pages. Below are the basics you need to know for each section.

Video Advertising

Video advertisements must be high quality. That applies to the audio, visuals, and text. Make sure content is relevant and suitable for a wider audience. Also, the spoken language should be targeted for where you’re advertising.

Reddit allows mature-rated media. However, it needs to comply with the relevant rating laws for each country, and videos containing “shocking, graphic, or profane content” should be labeled as such.

Additionally, Reddit doesn’t permit videos that include strobing or flashing.

Reddit Ad Style Policies

Reddit stresses the importance of professional-looking ads that are concise and detailed. The main takeaways are:

  • Check ads for any typos and use correct grammar throughout.
  • Limit the use of emojis and symbols.
  • Unless mandated by law or a regulatory body, don’t include personal details in your ads.
  • Limit capitalization to 50 percent or less.
  • Use quality images.
  • Target non-English ads to the appropriate regions/countries.

Reddit Ad Quality

Quality primarily relates to accuracy and clarity about the products/services you’re advertising. That means:

  • not misrepresenting the product, service, or brand
  • ads should avoid clickbait
  • advertisements mustn’t promote individual Reddit content; the only exception is if you’re using managed ads

URL and Landing Policies

As with all of Reddit’s advertising policies, the main emphasis is on quality and consistency. Make sure your:

  • product shows on the landing page
  • landing page content complies with Reddit’s content and advertising policies
  • language on the landing page is the same as in the adverts
  • the landing page doesn’t spam users or use other questionable marketing tactics
  • URL is consistent with the landing page
  • not making limited/prohibited products readily available or linking them on your landing page

For more details, read Reddit’s full advertising policy

Non-Paid/Organic Reddit Marketing Strategies

Perhaps you’re not quite ready to commit to paid advertising. That’s OK. You can use some strategies to start marketing on Reddit without paid ads, like those listed below.

Use a Personal Account

Rather than using a business account, you could set up a personal account. From there, you can begin engaging with the community by answering questions and posting content related to your niche. This is a way of showing your expertise and gaining traction on the site while avoiding self-promotion.

It’s the preferred way of Beardbrand’s Eric Banholtz, who has attracted more than 600 members into his subreddit.

Beardbrand tends to post YouTube content like:

  • The Top Ten Best Beard Transformational Trims
  • The Best Way to Fade Your Beard at Home
  • Wild Beard Gets Shaped to Perfection

You get the idea.

In keeping with Reddit guidelines, there’s no promotional content. The account is just a way of sharing relevant news and touching base with subreddit members.

Ask Me Anything

There’s a subreddit called “Ask Me Anything.”

Members of the community post a huge variety of posts on just about every topic you can imagine. For example, one post is from a female gamer, while AMA is a person who had the same lunch every day for the last 16 years.

Basically, you post a topic and invite others to ask you anything.

Although regular members heavily use the community, you needn’t think you don’t have a place there as a business owner or marketer. The subreddit also attracts members from the business world.

One heavy hitter who makes the occasional appearance is Microsoft’s Bill Gates. Although it’s been some time since Gates contributed, there was huge interest when he did, including plenty of upvotes and lots of interaction.

Start a Subreddit

A popular way for businesses to stay on the right side of Reddit’s rules is to start a subreddit for their brand. Here, you can engage with your customers, answer any questions about your company, and share industry news.

This is a good approach if you aim to encourage engagement and build relationships with prospects.

Paid Advertising on Reddit

Reddit is often overlooked by marketers, but with 52 million daily active users, and high levels of engagement, marketers shouldn’t ignore the site.

Additionally, Reddit attracts 430 million monthly active users and it boasts 100,000 communities. 

Year on year, Reddit’s active users continue to grow. It looks like Reddit’s here to stay, and the potential is enormous for those that get their marketing right.

It’s also popular among younger age groups, so it’s a brilliant way to reach out to younger prospects.

What Are the Different Types of Reddit Ads?

There are two main types of ads on Reddit. The first is promoted ads, which you’ll see most often. Reddit displays these at the top of subreddits.

The other type is display ads. Reddit offers other types of advertising, like video and carousel, which we detail below.

1. Display Ads

These are the most common forms of advertisement on the site. With display ads, you’re not just limited to sharing your posts. For example, you can post a customer story that relates to your brand. 

You can choose from CPM, CPC, or CPV ads, and these are all made available as auctions via the Reddit Ads Dashboard.

2. Display Ads

Reddit aims to display ads at bigger companies with larger budgets. Unlike promoted ads, these aren’t self-serve, and you need to speak to Reddit’s sales team first. You need a minimum budget of $30,000.

3. Promoted Video

These are available as CPM and CPV bids. Features include an auto-play video and an optional call to action button.

4. Promoted Carousel Ads

Promoted Carousel ads allow up to six images/gifs, and the bid types are CPM and CPC. Reddit shows these ads in users’ feeds.

For greater visibility, Reddit also offers takeover products. You can view the complete requirements for each type of ad and the features provided on Reddit.

Examples of Great Reddit Ads

Before diving and creating your own Reddit ad, let’s look at a few examples.

Nordstrom Reddit Ad

Examples of Great Reddit Ads - Nordstrom

Department store Nordstrom uses Reddit in a way that just about everyone can adopt. It stays on the right side of Reddit’s robust guidelines by using subreddit groups to talk to customers and discuss products, overall service, and typical customer experiences.

It’s clear Nordstrom is playing the long game with its Reddit advertising approach. Its method isn’t likely to garner overnight results. However, it’s a strategy that works for the brand, and it has got hundreds of Reddit users keen to interact with them.

If customer engagement is crucial to you and you’re using it as a building block for your business, the Nordstrom method could be the way to go.

Ally Bank

Examples of Great Reddit Ads - Ally Bank

Ally Bank dared to be different with its advertising. Rather than posting in a financial subreddit, it reached out to Reddit’s vast audience of video game lovers. 

How did it connect the dots between the two topics? With a simple one-liner that demanded attention:

“You wouldn’t settle for a 1-star controller, so why settle for a 1-star bank?”

Ally Bank stayed away from the traditional banking advert because it was appealing to a non-traditional audience.

You can easily use this approach. Rather than limiting your marketing to your typical market, think about how you could reach different groups and win over consumers that you mightn’t usually market to.

Maker’s Mark

Examples of Great Reddit Ads - Maker's Mark

Maker’s Mark took a more direct way of targeting the Reddit community through the r/ads subreddit.

Its “Let it Snoo” tagline was a play on words around Reddit’s mascot, Snoo, and it aimed to make the audience laugh rather than despair at the sight of an advert.

Maker’s Mark was careful to tailor the nature of its advert to the typical Reddit user and talked to them in a style the Reddit audience would welcome.

That’s the key: Always target your audience in the language and the style they’re most comfortable with.

How to Build Your Reddit Advertising Campaign

Setting up your first Reddit campaign may take some time, but with plenty of detailed step-by-step instructions, you should find it easy enough. Here are the basic steps for getting started, but always check Reddit if there’s any part you’re not sure about.

  1. Identify Your Target Audience

    If you’re not sure how to narrow down your niche, here are a few pointers:

    -Create a customer avatar or profile of your typical customer. You can use the data you already have to do this. 

    -List any of the characteristics and demographics that you feel represent them. For ideas, you can find out the basics online to get started.

    -Understand your demographics’ pain points and how your products/services can help. 
    Keep your customer profile in mind whenever you create new marketing materials and market to your typical customer. 

  2. Gather Supplies

    Before you start crafting your ads, have everything organized. In addition to being clear about your goals, and how you’ll measure results, you need:
    -visuals
    -copy
    -destination links
    -target keywords
    -ad trackers
    -credit/debit card 
    -registration details
    -other creative content

    Now let’s get started building your campaign!

  3. Create Your Campaign

    1. Sign in with your usual Reddit details at ads.reddit.com, which will take you to the “Create Campaign” page.
    2. Give your campaign a name in the “name” box.
    3. Choose your payment options. Reddit accepts credit cards for self-serve advertisers. 
    Select your objective from the list. There are several you can pick from. For instance, building awareness, conversions, video views, or app installs.How to Build Your Reddit Advertising Campaign - Create Your Campaign

  4. Create Your Ad Group

    Creating your ad group requires a few steps. First:

    Segment your campaigns: Begin by segmenting your campaigns to make it easier to track performance. Reddit suggests experimenting with bidding for the different campaigns because of its second-price auction model. Consider segmenting based on device or location. Reddit suggests each ad group should have a $50 daily budget.

    Give your ad group a name: Ad group names make it clear what the ad is targeting. 

    Select your ad placement: Next, decide if you want your promoted posts appearing in feeds or conversations. When advertising in feeds, your ads appear in the home, popular, and community feeds. Conversation ads appear when users are discussing specific Reddit posts.

    Define your audience: This is your targeting criteria. You can target ads in several ways, including by location, communities, and devices.

    Set your schedule and budget: Reddit offers a daily or a lifetime budget, which allows you to specify a specific date range. Now select your bid. Reddit uses a second-price auction model for bidding and doesn’t guarantee impressions. Reddit states impressions are dependent on targeting, your bid, and Reddit traffic.

  5. Create Your Reddit Ad

    1. Enter the name of your ad in the “Ad Name” box.
    2. Add third-party trackers. Reddit has a list of approved ones, including Comscore, Appsflyer, and Adjust.
    3. Add impressions and click trackers, followed by the macros. 
    4. Include some creatives. For instance, you could write a new blog post or promote an older one.
    5. Create a call-to-action button.
    6. Preview your ad. 
    7. Now, you should see a review button. Click on this and check your ads, making any edits if needed.

    For fuller information, read Reddit’s pages.

Frequently Asked Questions About Marketing on Reddit

Can you self-promote on Reddit?

Like most other online communities, Reddit takes a dim view of self-promotion. Anyone who uses Reddit purely for promotional purposes should view the Reddiquette pages and FAQs to understand what’s allowed.

It’s also worth reading the FAQ page on spam.

How do I market on Reddit without getting banned?

Start by reading the FAQs and Reddiquette. If you want to include links to a blog, for example, then the content you’re sharing should be helpful and in context with the general topic.

This discussion details a suitable way to share links. Also, ask the admins of subreddits if sharing a link is OK, and build a good reputation or “karma” on the site before thinking about how you can use Reddit for marketing.

How much do Reddit ads cost?

Reddit bases its advertising costs on auctions. It sets its rates at $5 a day minimum, and costs vary dramatically from 20 cents per 1000 impressions to $100.

Marketer’s Guide to Reddit Conclusion

Reddit is a unique platform with millions of active users. It might seem like the ideal place to promote your business, you could get banned (or ridiculed) if you aren’t careful. 

Although Reddit is tougher on self-promotion on other platforms, that doesn’t mean marketers should steer clear of it altogether. Provided you stick to the rules and don’t stray into spamming or being “salesy,” you have the opportunity to grow a keen, engaged following. 

With hundreds and thousands of subreddits, there’s bound to be one that suits your brand, whatever niche you’re in, regardless of whether your business is new or established.

Reddit is also a fantastic way to get feedback and suggestions from your customers and get to know them better.

Do you advertise on Reddit? What tips do you have to share?


Source: New feed 2

How to Add Your Podcast to Facebook

Facebook is moving forward into the world of podcasting. With the new Facebook podcast feature, creators can link their iTunes RSS feed with Facebook so episodes are automatically aggregated on your Facebook news feed. Does this have some perks? You bet it does.

In this quick guide, I want to show you the simple steps necessary to get your podcast onto Facebook while also explaining how you can take advantage of this big change by the social media giant.

Why Should You Add Your Podcast to Your Facebook Page?

There are many reasons why having your podcast on Facebook is a great idea. First of all, it’s a new opportunity to reach your audience without having to do anything at all. Once it’s set up, you can let it run and your Facebook followers that might not have iTunes will be able to enjoy your podcast as well. 

Here are some of the other reasons to create a Facebook podcast page:

Reach a Wider Audience

You can never be in too many places, as long as you can manage it while you’re there. The more people you can reach, the more money you’ll make. While this is generally true, the new Facebook podcast features provide more than just a wider audience. 

Having your podcast on Facebook allows you to take it beyond an audio experience. You can engage with your audience, talk with them, ask them questions, and piggyback off the success of your podcast to create new content in new places. Facebook is simply one more place you can go to reach your target audience. 

Try Out New Features

Facebook is also rolling out a new suite of audio creation tools for its podcast feature. They’ve invested in technology like text-to-speech, voice morphing, and a backend audio creation tool to make it more enjoyable for creators. You can do all of this directly from the Facebook app without the need for a third-party provider.

The platform also offers a sound collection feature that allows you to optimize and make changes to the audio so you can mix different tracks together, create voice effects, and add filters. I think the goal of Facebook might be to eventually have creators doing everything from front to back on Facebook. They see where the niche is going, and that there is a growing demand for it.

Twenty-eight percent of listeners prefer podcasts over any other type of audio content, and around 18 percent say they listen to podcasts more now than they did seven years ago. 

add your podcast to facebook - facebook podcast data

The chart above shows the percentage of people who have ever listened to a podcast year after year. It continues to grow and as the younger generation grows up, they’ll be more in tune with this type of technology and expect Facebook podcasts to be readily available everywhere they go. They’re not listening to radio and TV as much as the previous generations.

To sweeten the deal even more, Facebook added a “soundbites” feature which allows you to create short audio clips featuring your favorite parts of all your podcasts. You can cut out funny quotes, inspirational moments, or important pieces of history that you want to cherish and compile into a piece of content.

Live Audio Rooms

As I mentioned, one of the main reasons Facebook podcasts could be a powerful feature is the engagement factor. That’s the one area where podcasting lacks; you don’t usually engage with people unless it’s on another platform, using a different medium. When your podcast is on Facebook, you have a variety of ways to engage with your audience. One way is through the creation of Live Rooms in groups.

For example, let’s say you have a football podcast discussing the upcoming season. You can create a group to engage alongside your podcast. After the podcast, you can jump into the group, answer questions, talk, and engage with the community about your thoughts and comments.

Monetization Opportunities

Like everything else on Facebook, it’s a vessel for advertisers and an income stream for creators. There are multiple ways for creators to make money from their podcast, including donations, entry fees, audio creator funds, and subscriptions.

There is the potential to turn this into something similar to Patreon, which requires subscribers to pay a monthly fee to maintain access to a private community. Facebook podcasts appear to be much more than a feature, but rather an attempt to create a whole new experience on the platform for audio lovers. 

Steps to Add Your Podcast to Facebook

Now let’s talk about some of the actionable steps you can take to get your podcast on Facebook. If you already have a successful podcast, you might not need to take all of these steps, but for those of you without a big presence on Facebook, here’s what you’ll want to do. 

  1. Set Up Your Facebook Business Page

    The first thing you’ll do is set up a Facebook Business Page. It’s free and simple to do. You’ll log into Facebook, click the “create a page” button and go through the following steps: 

    1. Enter your desired page name
    2. Pick a category based on what type of content you create
    3. Fill out a description
    4. Click create pageadd your podcast to facebook - business page creation

  2. Complete Your Facebook Profile 

    Once you’ve filled out all the necessary information, you’ll want to do things like upload a banner photo, profile picture, and fill out the small details about what people can expect to learn or hear in your podcast. Make sure to optimize your business page so people can find you. 

    Remember that people can find you by searching on Facebook, so the basic principles of social media keyword research apply here. add your podcast to facebook podcast - your profile

  3. Link Your Podcast to Facebook 

    You’ll need to use an RSS feed to add your podcast to Facebook. Once you’ve recorded episodes, use a podcast hosting service like BuzzSprout, PodBean, or others to host your podcast. They will give you an RSS feed to share across podcast directories, including Facebook.

    This allows other platforms to play the podcast such as Spotify or Facebook. It also allows you to share the podcast to other places such as a website or other social media accounts. The best part about this is that you only have to do it once. When you have everything set up, your new podcast episodes will automatically post to Facebook each time you upload a new one on iTunes. Follow these directions to link your podcast to Facebook.
    add your podcast to facebook podcast example

Adding Your Podcast to Facebook Frequently Asked Questions

Which podcast channels can connect to Facebook? 

Currently only iTunes can connect with Facebook, but like I mentioned above, that’s okay as long as you’re using RSS feed because people on any platform will still be able to listen to your podcast. You’ll just have to use iTunes to connect it to Facebook. 

How do I know if I’m getting more views because my podcast is on Facebook? 

Facebook offers a complete suite of analytics with new features to help you identify how well your podcast is performing. You also have a variety of options to take your followers off the podcast and entertain them elsewhere, like in Facebook groups and messenger groups as well. 

Do you have to pay to put your podcast on Facebook? 

Not only is it free to put your podcast on Facebook, but they also provide a creator fund and new monetization options that make it profitable to add your podcast to Facebook. You’ll be able to collect a share of ad revenue while generating new income streams and providing content to your audience in a new and exciting location. 

Does having your podcast linked to your Facebook page make it easier to promote it on the platform as well? 

Only time will tell because this feature is still in the infancy stages. Long term, I think it will. Promoting yourself on social media is all about being consistent and creating content that provides value in some way to the audience, so even now it’s a great way to promote your podcast. 

Can you use Facebook Ads to promote your podcast? 

Facebook ads for podcasts aren’t something Facebook is discussing at this time, but I imagine they will provide a way for you to create an individualized ad that specifically targets podcast listeners in your niche. You can, however, use ads to promote your podcast’s Facebook page./ This is a really new feature that hasn’t even reached most smaller creators at this point. We’ll have to wait and see! 

Facebook Podcast Conclusion

Creating a Facebook podcast is much simpler than you thought, right? It’s clear that Facebook is striving to become the only place you need to go for content, networking, business, and more. If you need help figuring out how you can make the most of your podcasting efforts, we can help

If you’re already a seasoned veteran in the realm of audio entertainment, perhaps migrating to Facebook might help you reach even more listeners? Podcasting continues to gain in popularity, especially as the younger generations age. It’s time to get on board or get left behind. 

Do you think Facebook podcasts are a powerful income stream moving forward?


Source: New feed 2

The 10 Elements of a Successful Social Media Profile

The 10 Elements of a Successful Social Media Profile

Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation.

Unless you have a major site associated with your name (like NeilPatel.com), your social media profiles are usually the first results Google shows when someone searches for you.

Start thinking of each social media profile you create as a landing page for your personal brand.

Your social media profiles are possibly the first encounter that someone is going to have with your brand, and you want that first impression to make the visitor interested in knowing more about you.

Here are 10 elements of successful social media profiles.

Element #1: Your Social Media Profile Display Name

Okay, this seems fairly basic. The name that displays on your social media profile should just be your own name, right?

Usually, that’s correct. However, sometimes that doesn’t make the most sense.

On platforms like Twitter, where you don’t have to use a real name, a pseudonym might make more sense.

Element #2: Your Social Media Username and URL

On most social networks, your username is included in your URL, and it’s often different from your display name. Usually, you can’t change your username, so choose it carefully.

If possible, it’s usually best to just go with your own name. Sometimes, if you’re the face of your company, the company name might work better.

On Twitter, Brian Dean isn’t @briandean but @Backlinko, since that’s the name of his company.

Backlinko Twitter Social Media  Profile Example

Finally, while it isn’t always possible, try to keep your username the same across platforms.

It can be confusing when this isn’t the case, like Instagram being @yourname and Twitter being @yourcompany or @yourmiddlename.

Element #3: Your Social Media Profile Picture

Should you go with a logo or a personal picture?

Of course, if it’s for a personal account, you should almost always go with a headshot.

What about for a company? It’s a tough call, but it really depends on your goals. If you run a smaller operation or are the face of your company, include a headshot of you.

That’s what Brian does on Twitter, even with his company usernames. This also applies to people that are brands themselves, like musicians, artists, or politicians.

If you have a more recognizable brand or don’t want your company to be associated with you specifically, go with the logo.

Microsoft Instagram Social Media Profile Example

It’s also a good idea to stick with the same (or at least a similar) photo across different social networks. That way you’re easier to recognize on different platforms.

Element #4: Your Social Media Profile Link

This varies from one social media network to the next, but be sure to seek out any opportunity to get your link on the main page of your social profile.

For example, you can add a link on the “front page” of your profiles on Twitter and LinkedIn.

Make sure that your link is front and center so that people can find it quickly and click through to your website.

Another good idea for your links is to create a social network-specific landing page so you can track which profiles are bringing your site the most traffic.

You can use these pages to offer a special discount for people who have found you on Twitter or share information that is specific to a network, like recent blog posts you have written about Facebook.

Element #5: Your Social Media Profile Bio

Your main social profile bio should usually include a sentence or two about yourself or your business. Think of it as a perfect place to put your elevator pitch and include keywords.

In a few words, what would you say about your business? It’s also a good idea to use your bio to its fullest potential. Some sites, like Twitter, only let you write a short description.

If you’re on a platform like LinkedIn, your “about” section can have up to 2,000 characters. This is a huge opportunity to explain what you’re all about and make a great first impression.

To make this succeed, you’ll want to add more than just a simple description of what you’ve done and your current projects. Instead, create a story with a basic call to action.

For example, you can tell how you started with the industry you’re working in. What got you interested in it, and what makes you stick around and keep learning?

Larry Kim LinkedIn Social Media Profile Example

Finally, you can finish your bio with a simple call to action. This can be a link to a free report, an offer for someone to call you, or even a mission statement asking “will you join me?”

Element #6: Your Social Media Profile Interests

Some profiles allow you to have additional extended information about yourself in the form of favorite books, television shows, movies, and so on.

A lot of people skip over this, especially when it comes to business profiles, but that is a big mistake.

Look at these fields as an additional place to get some great value and connections

I doubt there is a niche out there that doesn’t have at least one or two published books.

Find books, documentaries, and profiles of influential people in your industry and add those in these additional fields (assuming you actually enjoy them, of course!)

This adds credibility and a new level of connection you can build with people who are learning about you for the first time.

Element #7: Your Social Media Profile Background or Cover Image

Different platforms have different requirements, but most social networks today have some way to add a larger image behind your main profile page.

Some users, especially on Twitter and LinkedIn, choose to use the default background image, but this is a mistake.

A customized background will allow you to share additional information and give personality to you or your brand.

Don’t make it distracting or more important than your profile picture, but a great cover image can go a long way to personalizing your social page.

Product Hunt Facebook Social Media Profile Example

On some platforms, like Facebook, this can even be a video. If you have the option (and decent video), this can be even an even more engaging way to connect with others.

Element #8: Your Social Media Profile Privacy Settings

After you have all of your profile filled out and pictures uploaded, the next thing that you will need to take a look at is your privacy settings.

These vary from network to network, but you will want to make sure that the information you would like to be public is viewable.

Chances are, if this is a business-related profile, you’ll want almost everything to be public. Of course, if your profile is more personal nature, you may want to hide some things.

Element #9: Your Social Media Activity

Once your profile setup is complete, your on-going mission will be to maintain a healthy level of activity on your main social networks.

It’s not enough to leave a profile blank. You need to contribute to the platform and build connections. After all, that’s what they’re there for in the first place.

No matter what social network you’re on, the basic guidelines still apply. You’ll want to connect with friends and followers by asking questions and responding to comments.

Provide value by posting interesting ideas, or at least sharing interesting and relevant things you find.

If you’re in any groups, become an active participant. Be helpful, connect with others in the group, and share things the group will find interesting.

Element #10: Your Social Media Promotion

Finally, there is nothing like a little healthy promotion of your social network profiles to help more people find and connect with you.

Be sure to add your social networking profile links to your website, email signature, and business card.

Also, don’t forget to interlink your profiles to each other. Many networks have places to include links to other networks, and you can and should use them whenever possible.

Stay connected, become an active member on the social network of your choice, and you’ll start acquiring a following.

Social Media Profile FAQs

What should my profile picture be?

This depends on what you do. If you have a personal profile or your brand centers around who you are, use a headshot. If you have a business where you aren’t the face, your logo will work well.

What should I do if my preferred username is taken on another platform?

Using the same name is ideal but not always possible. If your username is taken on another platform, then use something very similar.

What should I put in my social media bio?

Your social media bio should have everything people need to know about your brand. Let them know what makes your brand stand out, what you do, and a call to action whenever possible.

How can I do to personalize my social media profiles?

You can brand your social media profile by using a custom cover image with your brand colors and logo. You can also put important information in your cover image. On some platforms, you can also add your interests. This is a great way to add a personal touch.

What can I do to promote my social media profiles?

You can cross-promote your social media profile with each other, by adding all of your links to each profile. You can also all links to your website, and email campaigns.

Social Media Profiles Conclusion

If you’re getting started with social media marketing, the first step is to set up your accounts and profiles correctly.

If you’ve already been in the game for a while, it’s probably time to take a look at the profiles you set up.

Are there ways to improve what you already have online? Is the profile picture you uploaded last year still relevant? Does your bio or link need updating?

Since it’ll be the first impression many people see, it’s worth spending some time to improve your social media presence and make it compelling and interesting.

What strategies have you used to improve your social media profile?


Source: New feed 2

30 Great Franchise Business Ideas

30 Great Franchise Business Ideas

If you’re a new entrepreneur looking for profitable business ideas with minimal risks, a franchise business can be a great place to start.

A franchise business carries the success, credibility, and popular associations of established brands, reducing the need for extensive marketing and brand building for you as a franchise owner. This can save you much time and money as you focus on making your business more profitable.

A franchise business model can also help you scale rapidly because you inherit the operation processes and framework from the licensing company.

Think about it this way: What would be easier?

Starting a company from scratch, working on branding, operations, funding, and marketing—or buying a license for a pre-established company?

In most cases, it’s the latter. That’s why entrepreneurs are so eager to buy into franchise businesses.

What Is a Franchise Business?

A franchise business is a licensing model of business where a successful company allows you to run a version of its business using its logo, processes, and in-house resources.

Think of the many fast-food stores you see worldwide.

These “franchise” businesses exist in multiple locations, selling the same products under the same branding, which helps build loyal customers and instant brand recognition. Some examples of worldwide franchises include McDonald’s, Domino’s Pizza, and Subway.

Option #1: Start a “Home Services” Franchise Business

Home service franchises offer services related to moving and housing. These work best for regional companies as most people prefer using local home repair and renovation services to save time and money.

Painting Franchise Business

As more and more houses are built every year, the demand for painters keeps growing. You can cash in on this growth by launching a painting franchise business.

Companies like CertaPro Painters let you start your own business under their name, so you can begin offering painting services using the CertaPro branding.

Great Franchise Business Ideas - Painting Franchise Business

Repair Services

No matter where you live, there is always a need for repairing services.

If you’re looking for a steady business with minimal market shocks, start a repair service franchise. This model is fairly stable because houses need recurring repairs—meaning you have the opportunity to develop long-term customers.

Some popular options include Paul Davis Restoration, Mr. Handyman, and 911 Restoration.

Moving Services

Another popular home service franchise business opportunity lies in the moving industry. Beyond moving series, these franchises offer temporary storage and junk removal services. You can find franchise business opportunities with companies like UNITS Moving & Portable Storage.

Although, it’s important to keep in mind that managing a moving business can be incredibly tricky because there’s a greater degree of responsibility involved.

House Cleaning Services

As the average citizen moves towards continuously busier lifestyles, the need for house cleaning services has grown significantly over the past few years. You can benefit from this booming trend by launching a housecleaning franchise business with companies like Chem-Dry and Merry Maids.

Option #2: Start a “Retail Franchise” Business

When people think about shopping, retail is one of the first industries that come to mind.

Retail franchise businesses come in many shapes and sizes. This way you can focus on an industry that truly matches your interests and skillset.

Fitness Franchise

The fitness industry, and especially sportswear, is thriving.

It’s one of the few sectors that saw huge growth throughout the pandemic, with people paying more attention to their health than ever before. From training shoes to yoga accessories, people have an ongoing need for fitness products.

Starting a fitness franchise business with companies like Anytime Fitness and Planet Fitness can help you target these customers and scale your business.

Real Estate Franchise

Real estate is a tricky but lucrative market for aspiring entrepreneurs. It has a steep learning curve but can help you build a profitable business with a generous cash flow—if done right.

Companies like HomeVestors of America are a great place to start a real estate franchise business.

Car Wash Franchise

Car wash franchises with strong branding can benefit from repeat-purchase loyalty, helping you attract new customers and build long-term relationships—keeping your business profitable.

Some great car wash franchise options include Prime Car Wash, Tommy’s Express, and Mr. Clean.

Sports Franchise

If you have a passion for sports, consider investing in a sporting business. Companies like Soccer Shots offer great franchise opportunities with a mission-driven business model.

You can also focus on companies selling sporting goods, offering training spaces, sports club memberships, and other sport-adjacent activities.

Furniture Franchise

Similar to the growing popularity of housing services, furniture stores are seeing a surge in demand. From selling individual furniture pieces to offering rental packages, franchises in the furniture industry offer a wide range of scaling opportunities.

You can work with franchises like Bloomin’ Minds and Slumberland Furniture.

Option #3: Start a “Food Franchise” Business

People love food, especially fast food. So if you’re looking for a hot-selling, customer-favorite franchise business, start a food franchise. These are super popular, tend to do well economically, and carry great brand recognition across a wide geographic region.

Pizza Franchise Business

Popular food items like pizza have the potential to sell well, offering you a chance to build a profitable franchise business. This is one of those categories where there’s tight competition, but great growth potential.

You have many options to choose from including Domino’s Pizza, Pizza Hut, and Papa John’s.

Coffee Franchise Business

Coffee is another hot-selling item, literally.

If you’re a fan of the beverage and have a desire to manage a consistent business, starting a coffee franchise can be a great option for you. Consider working with companies like Dunkin’, Aroma Joe’s Coffee, and Scooter’s Coffee.

Great Franchise Business Ideas - Coffee Franchise Business

Ice Cream Franchise Business

If you’re looking to target the frozen foods market, consider starting an ice cream franchise business. Brands like Baskin-Robbins have a huge customer base that you can leverage with a franchise business model.

You can also consider companies like Kona Ice which are smaller than the top industry names but offer great variety and opportunities for reaching new customers.

Burger Franchise

When we talk about franchise businesses, we often picture McDonald’s, which is still popular decades after its launch. If you’re looking for that kind of growth, consistency, and brand power, choose a burger franchise.

You can also choose other companies like Wendy’s, Burger King or Carl’s Jr.

Noodle Franchise

Starting a noodle franchise business can offer a great breakfast and snacking option for local residents. You, as a business owner, can build relationships, expand locations, and still remain consistent in your offerings.

You can work with companies like Nothing But Noodles and Noodles & Company to launch noodle franchise businesses.

Option #4: Start a “Professional Services” Franchise Business

If none of the options so far appeal to you and you want to take a more personalized approach, consider launching a professional services franchise business. These offer the greatest potential for customization, adaption, and variation compared to other franchise business models.

With a professional service franchise business, you have a multitude of customer retention opportunities that can be quite profitable in the long run.

Shipping and Mailing Franchise

Nearly every company and residential community needs a shipping and mailing service today. This rising demand offers promising potential for franchise owners.

Established brands like The UPS Store can help you find your customers faster and retain them for decades to come.

Such franchise business models also offer a huge expansion potential as shipping and mailing companies continue to expand the geographical areas they serve.

Printing Franchise

Just like shipping and mailing companies are a cornerstone of work-life across several industries, printing businesses are also a key component of modern living.

The best part of starting a printing franchise business is that it’s easier to set up and manage. It’s relatively low-maintenance, carries low risk, and has much potential to grow, making it an ideal option for new entrepreneurs.

Look for companies like Minuteman Press for launching a successful printing franchise.

Staffing Franchise

Another popular corporate franchise option is a staffing franchise business. Companies like Spherion and Express Employment Professionals help other companies fill their staff positions by connecting them to people looking for jobs.

These franchise business models can help you build positive relationships with major companies in your industry while making a decent profit.

Training Franchise

Along with staffing agencies, companies also need training providers to help upskill their staff. Whether it’s quarterly seminars or yearly upskilling boot camps, working with companies like Sandler Training and Dale Carnegie can help you establish an impactful thought leadership and corporate training franchise business model.

Great Franchise Business Ideas - Training Franchise

Design Franchise

From rebranding to interior decor, design teams are a key player in most major industries.

If you’re passionate about art, decoration and understand the fundamentals of marketing design, you can work with companies like Closets by Design and Decorating Den Interiors to launch a design franchise business.

Frequently Asked Questions About Starting Franchise Businesses

Here are some common questions new entrepreneurs ask when they’re planning to launch a franchise business.

Do I own the rights to a franchise business name?

When you buy a franchise business, you’re only buying the license to use the company’s resources and not the rights to own or manage the company itself. This means, you can own and control the franchise but the original company still remains an independent entity.

Do I have to pay a royalty when I sell through the franchise?

The payment structure for each franchise business depends on the agreement you have with the owning company. For instance, a company may choose to accept royalties for every purchase in addition to a licensing fee. Companies can also work with a fixed-fee payment structure for each franchise location.

What is the difference between a franchise fee and a royalty fee?

While both the franchise fee and royalty fee are necessary to own a franchise, the two are not the same. The franchise fee is the cost of buying a license to use the owning company’s branding and resources. A royalty fee, on the other hand, is a revenue-based fee you pay based on your sales and profits.

An easy way to remember this is to keep in mind that franchise fees are one-time payments for buying the trading license, while royalties are ongoing payments based on your revenue.

Can I sell a franchise?

If you’re not happy with your franchise business, you always have the option to sell it. Franchise exits are pretty common, especially in larger cities where multiple businesses are vying for consumer attention.

However, it’s important to check your agreement before making any selling decisions. Your owning company may not allow you the rights to sell their franchise outside of their organization.

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Franchise Businesses Conclusion

Starting a franchise business has many benefits to offer entrepreneurs at all levels. New business owners may find it easier to run a pre-established business than starting a new brand from scratch.

Mid-level entrepreneurs can also use a franchise to pivot their career, especially if it’s an industry change.

Finally, senior entrepreneurs can hugely benefit from the brand recognition the owning company has built.

Most franchise brands have thousands of loyal customers who become a source of recurring revenue for the business. If you’re able to leverage this reach for further growth, it can be easier to scale your franchise business rapidly.

Which franchise business idea best suits your needs? Which idea would you like to try first?


Source: New feed 2

How to Create Ultimate Guides to Drive Leads, Traffic, and Conversions

how to create ultimate guides to drive leads

Ultimate guides are everywhere. You’ve probably read your fair share, and maybe you’ve even written a couple.

They can be a great way to get traffic, build links, and increase your authority, but they’re far from easy to create. The issue most people run into is the sheer amount of content out there nowadays. How do you create an ultimate guide if there are already tons of posts on your chosen subject?

In this post, we’ll look at the steps to creating the ultimate guide on just about anything.

What Is an Ultimate Guide?

What turns a lengthy blog post into an ultimate guide? Well, there are a few things that almost every in-depth guide has in common:

  • It goes very deep into a pretty broad topic.
  • It contains several chapters that look at the topic from a variety of angles.
  • An industry expert or researcher writes it.

Apart from that, what you put in your ultimate guide and how you design it is up to you.

ultimate guide advanced SEO

Why You Should Create an Ultimate Guide

If you didn’t know how powerful ultimate guides are already, here’s why you should start creating them right now.

Rank for Many Keywords

The length, depth, and authority that go into ultimate guides make them a fantastic weapon in your SEO arsenal. The fact that they are so detailed means they should rank for a huge number of keywords. Including internal links to your other blog posts boosts their rankings, too.

Get Backlinks

A big, in-depth resource like an ultimate guide can be a fantastic source of links. Not only can you use it to go out there and request a backlink as part of your link-building process, but other sites naturally start linking to an authoritative resource, too. So much so that your ultimate guide can continue to attract links for years to come.

Build Your Authority

There are few pieces of marketing collateral better at positioning your brand as an authority in your industry than an ultimate guide. This is your opportunity to showcase how much you know about your subject to the world and go above and beyond what has previously been written about your topic.

How to Pick Topics for Your Ultimate Guide

Picking a topic can be a huge stumbling block for many aspiring writers. Don’t get bogged down overthinking it, though. Here’s how you can find the perfect topic quickly.

Choose a Topic You Know About

This first point is obvious, but it needs to be said. You need to know your topic inside and out if you want to write an excellent guide. That doesn’t mean you can’t use a freelance writer to help you out, but you should give them a thorough brief and create the outline of the guide yourself.

Choose a Topic With High Search Traffic

Not every guide needs to be written with the express purpose of ranking in Google, but it can seriously help drive traffic and generate customers. That’s why I recommend you enter your topic ideas into a tool like Ubersuggest to see the keyword volumes of the main topic and the volumes of every other related keyword.

Don’t just pick the topic that has the main keyword with the highest search volume, however. You may find another topic has so many more related keywords that it could actually generate more traffic overall.

Choose a Topic That’s Trending

Ultimate guides are successful when they’re written about trending topics. When people are excited about a topic, they want to consume all the information they can find about it. Your guide should be a part of that, too.

That’s not the only reason you want to focus on what’s trending, though. The newer your post is, the better it might do in search results if someone is searching by posts made within the last week, month, and so on.

How to Create an Ultimate Guide

With your topic picked, it’s time to get to work creating your guide. Here’s how I recommend you go about it.

1. Consume as Much Content as You Can

Even if you’re an expert in your field, you’ll still want to read blog posts on your topic before you start writing. Doing so will help you understand the level of content currently out there, the common threads writers pull, and the things you need to mention.

Pay attention to the results that Google serves up, too. You’ll find that specific formats are more popular than others, and you’ll want to try to mirror these when it comes to writing your content.

2. Identify What’s Missing

While you’re reading other people’s content, make a note of everything that’s missing from the posts. If you’re writing a how-to post, be sure to go through the steps yourself after reading posts by others.

Then, jot down things you notice during the process that others might have missed or not explained thoroughly. It also might help to sit down with someone who is unfamiliar with your topic and see what questions they come up with.

3. Do Research

You can write an ultimate guide off the back of your expertise alone—but you can make it stand head and shoulders above everyone else’s content if you conduct your research.

For some, this is a case of canvassing their colleagues and contacts for their opinion on a certain topic. Others might want to commit to more detailed research and partner with a market research company that’ll carry out a study on their behalf.

The more effort you put into the research, the more valuable and link-worthy your ultimate guide will become.

4. Put It All Together

To create your ultimate guide, simply combine the basics plus the additional details you found were missing from other posts and your research. This way, people coming across your guide as the first piece of content they have read about a topic will get all of the basic information, and people who have read many other guides will be wowed by all of the missing pieces that you included.

5. Promote, Promote, Promote

An ultimate guide is no good if no one reads it. Considering the amount of time and energy you have spent on your ultimate guide, you owe it to yourself and your readers to promote it well. Do so by:

  • Sharing it on all of your social networks: Twitter, Facebook, and LinkedIn are the best. Promote it on your personal and business accounts, if possible.
  • Sharing it in groups on social networks: LinkedIn, for example, has some great groups on particular topics. Facebook has some as well, although many are full of spammers who are just there for their promotions. This will expand your guide’s exposure from just your network to all of the members of the groups you select.
  • Emailing your list: If you have a mailing list, let them know about your latest and greatest piece of content.
  • Repurposing your content: If you can turn your ultimate guide into an infographic, video, slide presentation, or PDF document, you can spread it on even more networks.

4 Tips to Create an Awesome Ultimate Guide

If you want to take your ultimate guide to the next level, bear in mind these four tips when writing.

Write Clearly and Format Appropriately

You don’t have to be Hemingway to write a great ultimate guide, but take a lesson from Ernest regarding clarity. Short, clear, punchy sentences win out here, especially when writing thousands of words on your topic. Long, convoluted paragraphs may help you get your message across, but they’ll only cause the reader’s mind to wander.

Formatting will also help in this regard. Clearly labeled titles and subheadings will make your guide much more digestible. Short paragraphs will, too. Don’t forget that most of your audience will be reading your advice on a screen, so consider how they might skim it for the information they’re looking for.

Include Images and Screenshots

One thing I sometimes find missing from other ultimate guides is good screenshots. Take yours using your account of the topic as opposed to generic stock photos. This will make it easier for others to follow along and visualize the process.

Use Real-Life Examples

Once you have the basics and missing pieces down for your ultimate guide, look for some good examples of your tips in action. If you’re talking about creating great timeline cover photos, then include some examples from pages in different industries.

If you’re talking about using Pinterest to drive traffic, then link to top Pinterest users who are doing things right. Think about your target audience and find examples that they can easily relate to so they feel they must follow your advice to be successful.

Don’t Break Up Your Hard Work

There is a lot of advice out there suggesting you should take long posts and break them up into a series, so you can get people to come back to your website over and over again. However, I find that if someone hits a piece of content that says 101 Tips on ___, and the post only includes steps 1–20 with the promise of more to come, they move on to find everything they’re looking for elsewhere.

People want to consume information now, not wait for it. When they read the words ultimate guide, they’re going to expect to get everything in one chunk, so unless you are planning to write 5,000+ words on a topic, keep it in one piece.

Examples of Great Ultimate Guides

There are a lot of great ultimate guides out there, but here are some of my all-time favorites.

The Ultimate Guide to Startup Marketing

Examples of Great Content Guides - Neil Patel

If you’re looking to grow your startup, I’m pretty sure you’ll get a huge amount of value out of my ultimate guide on the topic.

How to Design a Logo: The Ultimate Guide

Examples of Great Content Guides - How to Design a Logo

With 12 chapters and virtually every angle covered, there’s no reason to read another guide before creating your logo.

The Ultimate Guide to Cart Abandonment

Examples of Great Content Guides - Cart Abandonment

If you’ve ever wondered why shoppers are leaving your website at checkout, this mammoth guide by VWO will answer all your questions.

The Ultimate Guide to Writing & Illustrating Your First Children’s Book

Examples of Great Content Guides - Guide to Writing Your First Children's Book

Ultimate guides don’t have to be about marketing, as this guide by Eevi Jones proves.

How to Pick a Career

Examples of Great Content Guides - How to Pick a Career

While Tim Urban hasn’t called this an ultimate guide, you’re unlikely to find a more thoughtful or detailed blog post on picking a career anywhere online.

Further Resources on Ultimate Guides

This blog post isn’t exhaustive by any means. If you want to dive deep into creating high-quality long-form content, then check out these five resources:

  1. How to Create an Ebook From Start to Finish by HubSpot
  2. The Ultimate Guide Template by Copyhackers
  3. Your Ultimate Guide on How to Write an Ultimate Guide (Infographic) by Express Writers
  4. The Ultimate Guide to Creating a True ‘Ultimate Guide’ by Search Engine Journal
  5. The Ultimate Guide To Content Promotion by Marketing Insider Group

How to Create Specs for an Ultimate Guide

You don’t have to write your ultimate guide yourself. If you’re hiring a freelance writer to write your guide for you, here’s how you can create a spec they can follow with ease.

  1. Give an overview.

    A top-level overview can help a writer quickly get to grips with the topic and goals of the ultimate guide.

  2. Create a clear structure.

    Take the initiative and write an outline that includes all of the major points you want the writer to talk about. This makes sure all of the gaps you identified in other pieces of content get covered.

  3. Include keyword research.

    If improved rankings are one of your main goals, then highlight the keywords you’re aiming to rank for.

  4. Note or record your expertise.

    Where appropriate, make notes for the writer to help guide them. Alternatively, you can record yourself talking about the topic.

  5. Provide additional resources.

    Highlight a handful of top-quality resources your writer can turn to for inspiration.

  6. Set a deadline

    Expect an ultimate guide to take a fair bit longer to write than a standard blog post.

Ultimate Guide Frequently Asked Questions

How long should my ultimate guide be?

There isn’t a defined length for an ultimate guide, but most are at least 3,000 words in length.

How do I distribute my ultimate guide to my target audience?

You can use social media and email to get your ultimate guide in front of your target audience.

Should I create more than one ultimate guide for my website?

Absolutely. Ultimate guides offer a lot of value in terms of SEO and building your authority, so you should write as many as you can.

At what part of the funnel are ultimate guides most useful?

Ultimate guides can be used at any part of your funnel, but they’ll be most useful towards the top. They are great at attracting users into your funnel and converting them to email subscribers.

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How to Create Ultimate Guides Conclusion

Ultimate guides are an incredibly valuable marketing resource. I’ve used them to generate huge levels of traffic, build my reputation as an authority in the industry, and improve my site’s SEO.

Follow the advice I’ve given above, and you’ll be on your way to achieving your content goals while sharing valuable insights about your chosen topic.

Have you created an ultimate guide on your website or blog? What other tips would you add to making your ultimate guide a success?


Source: New feed 2