Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?

You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It’s time to take a long, hard look at how to…

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Fake social accounts: Another problem for marketers to monitor

For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and CEOs.

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Set the Strategic Goals that Drive Your Content Marketing

There are a lot of reasons why I dislike the term content marketing, but the most important one is that it’s vague. Are we talking about a YouTube “let’s play” gaming video? A clever tweet from a big brand? Or maybe a blog post or podcast episode? Because that word content is there, the content
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Don’t miss proven & actionable tactics from Google and Bing

Struggling to keep up with search algorithm updates, SERP features and evolving ad formats and platforms? It can be overwhelming. We have the solution. Get first-hand advice from Google and Bing at SMX® East, October 24-25 in NYC. Sofia, Jon, Frederic, Christi and David are ready to share…

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Report: Google continues to gain global smart speaker share

Amazon is still the global leader, but its market share has been eroded by new competition. In the US, it still has a 70 percent share.

The post Report: Google continues to gain global smart speaker share appeared first on Marketing Land.

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