10 Sales Tools for Boosting Results, Efficiency, and More

10 Sales Tools for Boosting Results, Efficiency, and More

Without customers, you wouldn’t have much of a company.

For this reason, spending time and money on sales and marketing-related tasks is never time wasted.

In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more revenue.

Let’s get started!

1. HubSpot

Are you seeking a sales platform to handle all the needs of your sales process?

If so, HubSpot fits the bill. When it comes to sales and marketing tools, HubSpot is considered the cream of the crop.

From a sales perspective, there are three distinct solutions:

  • HubSpot Sales Free
  • HubSpot CRM
  • HubSpot Sales Professional
  • HubSpot Sales Hub Enterprise

With the free solution, which is a great place for everyone to start, you gain access to tools that boost every aspect of your inbound sales strategy.

For example, there are a variety of email tools, such as access to email templates and sales content.

sales tools - hubspot

For those who want to learn more about their prospects, locate the decision-maker, HubSpot once again has you covered.

You can collect data related to visitors, broken down by company, as well as the pages that they are viewing. This gives you a better idea of who’s interested in your product or service, thus allowing you to target the right type of prospects who are the decision-maker in the sales process.

HubSpot has a tool for every type of sales team, sales managers and sales professionals. With the ability to poke around for free, there’s no reason to put off dabbling with this tool.

2. LinkedIn Sales Solutions

Did you know that LinkedIn has more than 450 million registered users, scattered all over the world?

As the largest professional network, by far, it only makes sense that it’d be full of sales opportunities in digital marketing.

While you can mine for prospects on your own, you’re better off considering the many sales professional tools provided by LinkedIn Sales Solutions.

Comparing available products will open your eyes to which approach is best for you in social media and digital marketing.

For example, Sales Navigator is a popular choice. With this tool, LinkedIn hopes to make sales prospecting easier than ever before and that’s exactly what you’re looking for.

This tool helps in many ways, including:

  • Receive custom lead recommendations.
  • Access to an advanced search to find the right leads for your business.
  • The use of InMail to contact any LinkedIn member.
  • A dashboard for measuring and tracking your social selling results.
  • Real-time sales updates for customers and prospects.

With a free trial, you should give the Professional Edition of Sales Navigator a try. Even if you’ve never used LinkedIn for a sales process in the past, this could be the push that you need to take full advantage in the future.

sales tools - linkedin sales solutions

3. InsideSales.com

When it comes to sales lead management, there aren’t many companies that do it better than InsideSales.

There’s more to this company than meets the eye, thanks to its large list of features within its Playbooks offering.

The product manages leads, automates admin tasks, and uses data from 27 billion sales interactions to predict who, when, and how to engage with prospective customers to get the best outcome.

If you’re anything like me, you dig through mounds of data, in an attempt to learn more about your prospects. With this tool, you can better understand how leads are interacting with your business and empower your sales team to say the right thing at the right time.

sales tools - insidesales.com

4. Marketo Sales Connect

Are you interested in turning more sales prospects into customers?

Of course, you are. With the help of Marketo Sales Connect, you can equip yourself with the sales tools that you need to reach all of your sales team goals.

One of my favorite features is the ability to create a “pipeline playbook,” complete with all of the data that you and your team need to stay in touch with a contact throughout the sales process.

This feature provides several ways to improve your pipeline, such as:

  • Integrated email and phone activities. With email and phone system integrations, it’s easier than ever for sales professionals to schedule meetings and communicate with other team members.
  • Sales campaigns. Do you have trouble remaining consistent with your approach to prospecting? Marketo allows you to stay in touch with sales campaigns that include email, social media and phone, ensuring that everything and everybody are on the same page.

Also, Marketo offers email, website and document tracking tools. This allows you to track engagement, based on every type of communication including social media platforms

Not only is this done in real-time, but it provides you with actionable data that will help you make more informed sales decisions.

Last, but certainly not least, this is one of the top tools for sales team collaboration. If you have more than one person working on sales and marketing, you need a tool that keeps everyone on the same page. Marketo makes it simple to share updates with others in real-time.

At first, you may not use all of the tools provided by Marketo. However, as it becomes a bigger part of your sales strategy, you and your sales reps will turn to it more often.

5. Yesware

Have you set the goal of selling smarter? Do you even know what this means?

There are tools that are meant to save you time and money. Yesware is one of them.

There are several reasons why I recommend Yesware to entrepreneurs who want to sell smarter, but it all begins with its analytics tools.

You probably have what it takes to collect data, in regards to your prospects, the decision-maker and the sales cycle, but, do you know what to do next?

This is where Yesware steps in, to make your life easier.

With access to high-level, actionable insights, you’ll never again wonder what you’re supposed to do with the data that you’ve collected. Instead, you can share it with the appropriate team members, to ensure that everyone’s making the right moves.

The only downside of Yesware is that it can be difficult to fully understand its power and functionality until you have first-hand experience. Fortunately, once you get started, there’s no looking back with this sales process tool.

marketo sales tool

6. Calendly

What process are you using to schedule meetings with prospects?

In the past, the preferred option was email or a phone call. While there are still times when this works, you don’t want to overlook the power of an appointment scheduling tool, such as Calendly.

The nice thing about this tool is that it can be used to schedule anything and everything. From sales calls to sales meetings, from interviews to demos, it has all of the features that you require.

Calendly has several high-level competitors, but this solution remains my favorite, because of its ease of use for a variety of sales reps.

It all starts with setting your availability preferences. This shows others when you’re available to meet.

From there, all that you have to do is to share your personal link with your contacts or the prospective decision-maker.

For example, if you want to give somebody a sales demo, you can send them your link and ask that they select a time that works for them. This goes a long way in avoiding the traditional “back and forth,” often associated with scheduling a meeting.

One last thing worth noting is the team scheduling feature. With this, your team’s availability can be viewed from one page.

In addition to a free 14-day trial, there is a no-cost package that provides basic features.

With no money out of your pocket and a variety of high-level features, you should look into using Calendly. It will save you and your sales reps time in the sales process.

7. Zoom

Do you remember the days of meeting with prospects in person to conduct demos?

If you want to leave this experience in the past, at least to a certain degree, you should become familiar with Zoom.

There are many video and web conferencing services to compare, but through my experience Zoom is one of the best in digital marketing sales tools.

With more than 461,000+ customers, you know you’ll be in good hands if you rely on Zoom for your remote conferencing needs.

If that’s not enough to convince you, let’s examine some of its many features:

  • Ability to host a meeting with or without video, or with screen share only.
  • Mobile screen sharing for iPhone and iPad, making it easy to conduct meetings on the go.
  • Webinar capabilities.
  • Easy to share a meeting with one or more contact.
  • Group collaboration.

On this page, Zoom lays out its many cloud video conferencing features, all of which you’ll enjoy. Some of my favorites include:

  • HD video and voice
  • dynamic voice detection
  • full screen and gallery view

Another key feature is the ease with which the other party can join a meeting. Once you create a meeting, it’s as simple as inviting the other person. He or she can then access the event by entering the Meeting ID or Personal Link Name.

join a sales call on zoom - sales tools

The process is simple and the technology is advanced. That’s what makes Zoom a top dog in the video and web conferencing space.

8. ClinchPad

Do you find yourself struggling to use your CRM software? Have you turned to a more simplified solution, such as a spreadsheet?

When the sales process is on your mind, the last thing that you need is trouble with your CRM solution.

ClinchPad is an online CRM, built for small teams that crave big results.

Not only is it easier to use than a traditional CRM, but it’s more advanced than a spreadsheet. Lying somewhere in between, many sales professionals find that it has all of the features they need, without overdoing it.

It’s hard to pinpoint one feature as being my favorite, but the Sales Dashboard is on par with the best that the CRM industry has to offer for sales professionals.

clitchpad sales dashboard - sales tools

With all of the necessary data in one place, you’ll find that the Sales Dashboard feature saves you tons of time, while also helping you to stay up to speed with the sales cycle.

From prospects at the beginning of the cycle to deals that are about to close, everything that you need is right in front of you. And, best yet, you don’t have to jump from screen to screen to stay informed.

You can create a free account to get started. From there, if you like what you see, paid accounts start at $9/month.

9. Proposify

What is your current process for creating sales proposals?

Believe it or not, many companies are still using Microsoft Word, or a similar solution, to create proposals.

Even if this has worked for you in the past, you should consider a change. A switch to Proposify, or a similar solution, could do wonders for your close rate.

With this software, you can share beautifully created proposals with prospects in the cloud. In turn, you hope to close more deals in a more time-efficient manner.

Here are some of the many features that I like:

  • Access to a variety of professionally designed templates.
  • Drag and drop library for ease of management.
  • Access to an online preview tool.
  • Use of electronic signatures.
  • The ability to track everything, knowing exactly where things stand in the sales pipeline.

The last feature is one of my favorites, as I always like to know what’s going on with a proposal.

You’ll gain access to metrics, such as how many proposals you’ve created, how many you’ve closed and your overall close rate.

If the lack of proposal software is holding your business back, let Proposify step in and be your guide. With a free trial and pricing starting at $25/month, it’s an affordable solution that can help boost your bottom line.

10. SalesLoft

Much the same as HubSpot, SalesLoft offers many tools to sales professionals and business owners.

In an overall sense, this tool is built to help you “increase qualified demos & appointments.”

While this sounds good, you need to learn more about its many options, to see what best fits your business.

Some of the features include:

  • sales conversations
  • deal forecasting
  • analytics and reporting
  • dialer and messenger
  • cadence and automation

Thanks to a large selection of features, SalesLoft is one of the more advanced tools for a sales team on this list. However, even if you’re only going to use one of its products, there’s a good chance that it can do wonders for your sales strategy.

Sales Tools FAQ

What sales platform is the best?

Some of the best sales software options are SalesForce, ActiveCampaign, Hubspot, and Monday.com. The best one for you depends on your budget, business structure, and goals.

What tools do successful salespeople need?

The sales tools you’ll need are a CRM system, lead generation tools, conferencing software, sales automation tools, performance management tools, and sales and market intelligence tools.

What is the most effective tools for increasing sales?

Yesware, Hubspot, Salesforce, and even Slack can help you sell more. It just depends on which tool works best for your business.

What are sales productivity tools?

Examples of sales productivity tools include lead generation, CRM, video conferencing, meeting scheduler, proposal creation and eSigning software.

{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “What sales platform is the best?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

Some of the best sales software options are SalesForce, ActiveCampaign, Hubspot, and Monday.com. The best one for you depends on your budget, business structure, and goals.


}
}
, {
“@type”: “Question”,
“name”: “What tools do successful salespeople need?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

The sales tools you’ll need are a CRM system, lead generation tools, conferencing software, sales automation tools, performance management tools, and sales and market intelligence tools.


}
}
, {
“@type”: “Question”,
“name”: “What is the most effective tools for increasing sales?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

Yesware, Hubspot, Salesforce, and even Slack can help you sell more. It just depends on which tool works best for your business.


}
}
, {
“@type”: “Question”,
“name”: “What are sales productivity tools?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

Examples of sales productivity tools include lead generation, CRM, video conferencing, meeting scheduler, proposal creation and eSigning software.


}
}
]
}

Conclusion

Just as there are many marketing tools that can help you reach your goals, the 10 sales solutions in this blog post will have you on a better path in the months to come.

As you know, the sales process is full of challenges. If you want to achieve more success than your competitors, take advantage of every tool and solution that is available to you.

Do you have experience with any of these sales tools? Would you add any others to the list?


Source: New feed 2

How to Do Quarterly Ad Planning

How to Do Quarterly Ad Planning

Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success.

A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This will enable you to keep your priorities in line and respond accordingly to KPIs and metrics as results become available.

This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. By the end of this article, you will feel confident in your ability to create a thorough campaign plan you and your team can execute.

Review Last Quarter’s KPI and Metrics

The first step to future campaign planning is to look at the previous quarter’s performance. Using Key Performance Indicators (KPIs) and metrics, you can gain a deeper understanding of the success of previous campaigns.

The KPIs can vary depending on the marketing campaign and its ultimate purpose, but a few KPIs to consider closely are:

  • customer acquisition cost (CAC)
  • customer lifetime value (LTV)
  • return on investment (ROI)
  • marketing qualified lead (MQL)
  • traffic-to-lead ratio (new contact rate)
  • lead-to-customer ratio
  • return on ad spend (ROAS)
  • conversion rate
  • website traffic
  • customer retention

This list is a healthy mix of short-term and long-term KPIs, which is crucial to agile marketing. You don’t need to include all of them in your quarterly business review. Instead, you should focus on one or two that most closely align with each of your objectives. 

When choosing KPIs to track, ask yourself whether it is easily quantifiable and something you can influence. The more control you have over a KPI, the more valuable its inclusion in your performance tracking.

With the information above, you can make new quarterly campaign decisions based on what worked, what didn’t, and what ideas could have been better executed.

Set Campaign Goals and Metrics to Track

It’s not enough to create a plan. You should do so with specific goals in mind. However, setting marketing goals you can achieve requires an in-depth approach. I recommend the SMART method for goal setting. This stands for:

  • specific
  • measurable
  • achievable
  • relevant
  • timebound

What does this look like for a marketing campaign? 

Let’s say you’re running a campaign with the overall goal of bringing more qualified leads into your funnel. A SMART goal might look like this:

“Increase the number of MQL’s in our funnel by 8 percent by the end of Q3 via a targeted social media campaign.”

This goal hits all of the marks of a SMART goal by being specific, measurable, achievable, relevant, and timebound. By the end of the campaign, you can easily answer yes or no on whether the goal was achieved. If not, you can reevaluate for the next quarter.

Evaluate Campaign Targeting

Your ad campaigns will only be as effective as the audience they reach. Identifying your target market is a crucial step in ensuring a successful quarterly campaign season.

You should first take a closer look at the data from your existing audience. This means digging in to further determine geography, age ranges, and lifestyle. How did your audience respond to the previous campaigns, and what can you do to improve those responses?

For example, did one segment of your audience interact with the campaign media but not convert? This indicates a surface-level interest. You should not abandon your efforts with this segment entirely but instead shift your objective to a higher level of the marketing funnel (e.g., attention or interest).

You may want to consider target audience expansion, too. Based on the previous quarter’s data, perhaps you found you were reaching demographics not previously on your radar. This would be a good time to reconsider the various segments of your target audience and add new ones if needed.

Fortunately, there are free tools like Google Analytics to help you further evaluate and segment your audience.

Decide Which Platforms to Use

The list of platforms is long and growing longer. The most popular platforms include Google, Facebook, Instagram, Bing, Amazon, and YouTube.

Before you choose which platforms to advertise with, though, you should first determine how many you will use.

With just one or two platforms, you can focus more intently on a more segmented part of your audience. This may result in a higher ROI. If your interest is more in testing various ad types and audience segments, though, then three, four, or even five platforms may be a good idea.

You should focus on quality as well as quantity. Each platform offers its own ad types, and using the right one for your audience is important. Google, for example, has eight different campaign types to choose from:

google campaign types for ad planning

With so many platforms, you may feel compelled to spread your campaign budget across the spectrum. After all, doesn’t more platforms mean an increased reach? While true in theory, it’s more important to target the right audience.

Review Campaign Budget

You can make your ad campaigns effective, whether on a small or large budget. However, it’s essential to set the budget from the start so you can plan accordingly.

The different platforms will have different tips and tricks for budget optimization. Before you consider the specifics of your budget for each platform, though, you need to determine all-in advertising costs.

It helps to use a top-down approach. This means setting a maximum budget for the quarter that includes all advertising costs. You can then split the budget for each platform based on a few different factors, such as:

  • previous platform success
  • target market share
  • ad type and opportunity

Even further, you can split the platform budget into per-advertisement costs. For example, spending more per day on a sale campaign can make more sense if the ROI is expected to be higher.

Outline Campaign Messages and Offers

While you don’t need to have all of the copy and digital assets completed before the quarter, you should have a solid idea of the campaign messages and offers. This outline will act as your framework for the work to come.

The outline can be a simple list of dates with corresponding messages and offers, or it can be baked into your workflow. The most important thing is to answer these three questions:

  • Who is the target audience?
  • What is the purpose of the advertisement?
  • On what platform will this advertisement be displayed?

The more detailed your campaign messages and offers are at the outset, the easier it will be to plan your workflow. It also takes a lot of guesswork out of the process so the campaign goal is clear for all members of the marketing team. 

The drawback of being too detailed is the plan can feel a bit rigid. You should discuss internally just how detailed you want to get at the beginning of the quarter. Your team may prefer to flow a bit more freely, or they may prefer to have the campaigns locked in place 90 days in advance.

You can easily enter campaign details into a spreadsheet or word document. There are also more detailed campaign offer templates for those who prefer them. 

Create Asset Production Workflow

At the beginning of the quarter, the list of work to be done can be long and overwhelming. It’s at this point that establishing an effective workflow is crucial to future campaign success.

An asset production workflow ensures campaign assets (including copy, images, videos, and other digital elements) are completed on time. A good workflow ensures team collaboration and clear communication.

The workflow will vary depending on the type of asset and the number of collaborators. The basic steps of creative production include ideation, creation, review, approval, and launch.

You can manage these steps in a spreadsheet, though many project management platforms exist. These platforms often offer templates to spark your creativity.

Trello design template for ad planning

Platforms like Trello and Asana enable you to create a seamless workflow. You can add multiple collaborators to each board, as well as use deadlines, checklists, and triggers to keep on task. These platforms help you focus more thoroughly on the process and less so on process management.

Create a Campaign Testing Plan

Testing your campaigns on an ongoing basis is important to future marketing optimization. The results of campaign testing provide insight into your target audience so you can better refine your marketing campaigns.

With this in mind, it’s important to include campaign testing within your overall campaign planning. This ensures assets are created early in the process and properly vetted.

A few examples of campaign tests include:

  • target audience
  • budget
  • time of week and day
  • calls to action (CTAs)
  • word order
  • power words in headlines

It can be tempting to perform campaign testing off-the-cuff. However, it’s best to plan for these tests at the outset and include them in your asset workflow. You can use the results of these tests going forward.

Frequently Asked Questions About Ad Campaign Planning

If you still have questions about ad campaign planning, take a look at the answers to these frequently asked questions on the topic.

How often should I review my ad campaign plan?

The quarterly planning session is important for setting the outline and goals of the quarter. It is important to reevaluate regularly throughout the quarter, though, and pivot as needed. You should look at least weekly at your campaign plan to determine success.

How early should I plan my ad campaigns for the holiday season?

When it comes to holiday ad planning, the earlier, the better. For best results, you should begin to plan the next holiday season as soon as the previous holiday season concludes. If you’re already behind, then you’ll want to keep it simple and be ready to adapt.

What should an ad campaign analysis include?

An ad campaign analysis should include at least three steps: review, take-aways, and next steps. This means you should review the results, highlight the key take-aways (i.e., what the results show worked and what didn’t), and outline recommended next steps (e.g., reevaluate how goals can be improved for the next quarter).

What type of objectives should I set for my ad campaigns?

When creating an ad campaign, you should do so with one key objective in mind. The objectives can be split into three categories: awareness, consideration, and conversion. An awareness campaign aims to increase reach, a consideration campaign aims to drive engagement, and a conversion campaign aims to drive conversions.

Quarterly Ad Campaign Planning Conclusion

When you transition to quarterly ad campaign planning, you will feel more confident in your ability to carry out and evaluate your marketing goals. This is true whether you are transitioning from an annual campaign plan, which can be too vague, or a weekly campaign plan, which can be too granular.

A quarterly campaign plan enables you to break down your goals, objectives, and budget into bite-sized chunks. This cuts down on the overwhelm while also providing flexibility.

More importantly, the 90-day window a quarterly campaign plan includes is just enough time to flawlessly execute while also evaluating your success along the way. This agile framework enables you to respond accordingly to the results of your campaign so you can become proactive. 

What objectives do you want to highlight with your next quarterly ad campaign plan?


Source: New feed 2

How to Drive Traffic with YouTube Live

How to Drive Traffic with Youtube Live

As a marketer, you know how valuable audience connection is.

When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction.

These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection.

One of these opportunities is live functionality. Available on a slew of platforms, including Twitch, Instagram, Facebook, and TikTok, this feature allows users to live-stream to their followers.

Given that we know how successful video is as a content form, savvy marketers are making livestreams work for their campaigns. 

While the platforms mentioned above are pretty commonly used for live video, YouTube also shares this live-stream capability.

The video streaming giant offers streamers a unique platform to share information and grow brand awareness.

If you’re looking for new ways to connect with your target audience, read on to learn if YouTube Live is the right platform for you.

What Is YouTube Live and What Are the Benefits?

Much like many other live-streaming services, YouTube Live is YouTube’s livestream arm of its platform. Through this tool, you can reach your audience in real-time, allowing real-time connection.

Users seeking live content navigate to the Live section of the YouTube homepage to find your stream through search. Users can also discover your live stream if they’ve interacted with your account in the past, with your video manifesting on their individual homepage.

The benefits of YouTube Live are truly endless. Big brands like Bon Appetit have taken advantage of the platform, as have many smaller, non-franchised organizations.

six screens YouTube Live Bon Appetit test kitchen

Some of the key benefits include:

Connection With Your Audience

This is a big one. The reason all-live everything is so successful is that it enables face-to-face connection through a screen. By enabling the chat function, you can connect directly with your audience, answering questions, and building relationships and goodwill.

Brand Establishment

Seventy percent of viewers bought from a brand after seeing it on YouTube. When you go live on the platform, you’re not extending brand exposure, you’re establishing your brand as an accessible entity with a notable, reachable figure hosting live events.

Cost-Effective Production

You can use YouTube Live for the cost of an account, which is free.

Given that your video doesn’t require any pre- or post-production, you also save on hefty fees often associated with video creation.

Collaboration With Other YouTubers

While this function is often overlooked, YouTube Live was the first of the live streaming social platforms to enable collaboration.

Through this function, you can cross-promote with another local business or team up to do a giveaway. This capability also allows you to host guests, giving you the opportunity to widen your audience reach by promoting an out-of-house individual’s presence.

How to Use YouTube Live

With more than two billion active users worldwide, YouTube should be a go-to destination for marketers.

If you’ve never planned around live marketing, the thought of executing a YouTube Live strategy can be, well, intimidating.

However, it doesn’t have to be.

YouTube Live offers users two different types of live streams, simple and custom.

Simple

With this straightforward delivery, you can go live from your webcam or phone (this is contingent upon having over 1,000 followers). Much like other livestreaming platforms, the simple mode is great for doing a basic Q&A or sharing a presentation.

Custom

This delivery mode is much more complex because it meets the needs of more complex presentations. For example, if you want to share your screen or use multiple web cameras, you need an encoder to make this happen. While these two categories are broken out to be opposites of one another, don’t let the term complex alarm you—the custom stream is still pretty easy to achieve.

Much like any other marketing campaign, your YouTube Live strategy should be well-planned and have goals in place.

Before you hit golive on your YouTube homepage, be sure you’ve strategized accordingly.

3 Ways to Drive More Traffic Using YouTube Live

If you’ve identified the need to grow more traffic as one of your top goals, (and let’s be honest, who among us doesn’t want more traffic), YouTube Live is an excellent platform for sending more visitors to your site.

Below, we break down three strategies that can help you harness the power of YouTube Live to score more traffic.

1. Create a Promotional Plan

You know the saying: if a tree falls in the forest and no one’s around to hear it, did it even make a sound?

The same goes for your YouTube Live: if you don’t promote your live event, how will anyone know to show up.

The same amount of forethought and strategizing you reserve for other marketing campaigns should go into your livestream.

Here are our three best tips for making your next livestream a hit.

youtube live chart sharing three benefits of going live

Schedule Your YouTube Live Video

After you’ve established the goal of your YouTube Live video, you need to schedule a date and time so you can promote your livestream to followers and prospects alike.

Socialize Your YouTube Live Video

You want to be promoting your YouTube Live video everywhere. From your social channels to your email contacts, you need to share the who, what, when, why, and where to all followers and prospects.

Build a Retargeting Ads Campaign

Think your work is done after your live stream wraps? Think again. Use retargeting ads on social and other platforms to reach liver stream attendees and remind them to take action.

2. Share Valuable Content

We’ve alluded to the need for a clearly delineated value of your YouTube Live for your audience.

To gain someone’s most valuable asset (hint: it’s their time), you must offer them something valuable in exchange.

Whether that’s a demo of a software upgrade or an unboxing video of the new prints your store is now offering shoppers, be sure that your content is doing more than just making noise.

3. Get Smart About Your CTA

When filing a YouTube Live video, you want to have a very precise call to action (CTA). While we wish there were a silver bullet that would encourage all viewers to take the desired action, choosing your ideal CTA takes some planning.

First, you need to assess what you want viewers to do after viewing your video. Ask yourself:

  • Do I want my viewer to make a purchase?
  • Do I want my viewer to schedule a demo?
  • Do I want my viewer to watch more of my videos?
  • Do I want my viewer to follow me on social channels?

After answering this question, you can determine which CTA is most appropriate for your viewers and incorporate it into the conclusion of your video.

To reiterate, be sure to identify where your viewers are in the buyer’s journey and use a CTA that resonates with that respective stage.

YouTube Live cta buyers journey in three stages

Make the Most of Your YouTube Live Content

You did it. You succeeded in hosting your first YouTube live. You got a bunch of new followers on Twitter, so now you’re done with that content, right?

Wrong.

Now that you’ve created a video asset, you can turn that YouTube Live video into a wealth of evergreen content.

Below are a few ideas for making your YouTube Live video work as hard as you do.

  • Turn your live stream into a typical video and share it on your website.
  • Share interesting segments of your live stream on social media. Pull quotes from your live stream and share them on social media.
  • Edit the audio from your YouTube Live stream into an audio podcast.

These possibilities represent only four of the myriad options you have for repurposing content. We’ve talked about how valuable video is, so be sure not to let it go to waste.

Frequently Asked Questions About Using YouTube Live to Drive Traffic

What is YouTube Live?

YouTube Live is the video streaming giant’s live platform. Users can go live to audiences, streaming in real-time. This channel can be used for Q&As, unboxing videos, how-to guides, and more. 

Is YouTube Live good for marketing?

Yes! Video of all kinds performs incredibly well with audiences. And with 81 percent of Americans using YouTube, you’re actively doing your brand a disservice if you’re not advertising on YouTube in some function. In addition, you can repurpose content from your YouTube Live across other channels, creating an evergreen marketing asset. 

What equipment do I need to do YouTube Live?

For simple live streaming, you only need a webcam or a phone. If you’re looking for more complex functionality from YouTube Live, like multiple cameras, you’re going to need an encoder.

How can I repurpose my YouTube Live content?

You can repurpose your YouTube Live content in so many different ways. From bite-sized video clips on Instagram to a full-fledged podcast episode, the opportunities for repurposing are endless.

{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “What is YouTube Live?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

YouTube Live is the video streaming giant’s live platform. Users can go live to audiences, streaming in real-time. This channel can be used for Q&As, unboxing videos, how-to guides, and more. 


}
}
, {
“@type”: “Question”,
“name”: “Is YouTube Live good for marketing?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

Yes! Video of all kinds performs incredibly well with audiences. And with 81 percent of Americans using YouTube, you’re actively doing your brand a disservice if you’re not advertising on YouTube in some function. In addition, you can repurpose content from your YouTube Live across other channels, creating an evergreen marketing asset. 


}
}
, {
“@type”: “Question”,
“name”: “What equipment do I need to do YouTube Live?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

For simple live streaming, you only need a webcam or a phone. If you’re looking for more complex functionality from YouTube Live, like multiple cameras, you’re going to need an encoder.


}
}
, {
“@type”: “Question”,
“name”: “How can I repurpose my YouTube Live content?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

You can repurpose your YouTube Live content in so many different ways. From bite-sized video clips on Instagram to a full-fledged podcast episode, the opportunities for repurposing are endless.


}
}
]
}

How to Drive Traffic With YouTube Live Conclusion

While Facebook, Instagram, TikTok, Twitch, and many other platforms offer live streaming, YouTube Live grants you access to the massive YouTube audience.

As you plan your YouTube Live campaign be sure to be strategic about promotion, content, and your final CTA.

If you improvise any of these aspects of your live stream, you likely won’t have your desired impact and run the risk of alienating your audience.

Before embarking on your YouTube Live journey, be sure to research and watch other live streams from brands within your industry. By learning what works and what does not, you can tailor your video around their mistakes, ultimately allowing your brand to outshine your competition.

What’s the best YouTube Live video you’ve ever watched and why was it successful?


Source: New feed 2

How to Translate Foot Traffic Into Digital Sales

How to Translate Foot Traffic to Digital Sales

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales.

Perhaps your biggest advantage is you don’t need to spend quite so long building the relationships that turn people into buyers: you’ve already done that. 

Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Also, the surrounding foot traffic is at least familiar with your business, even if they haven’t bought anything from you yet.

Now comes the question: How do you turn your foot traffic into more digital sales

Whether your website is fresh up or you’ve been running your website for some time, the techniques featured in this article are open to everyone.

First, let’s look at the two main different types of retail traffic along with their advantages and disadvantages.

Foot Traffic Vs. Online Traffic: What Are the Pros and Cons

When we talk about foot traffic, we mean the number of people coming into your store and those who walk nearby. It has always been an important measure of retail success, and naturally, the more foot traffic an area has, the more chances there are to make sales.

Each type of traffic has its pros and cons. 

With regular foot traffic, the advantages are it:

  • allows businesses to see and interact with customers personally
  • can generate word-of-mouth advertising and, in turn, repeat customers through recommendations
  • enables face-to-face sales, which many consumers are more comfortable with
  • allows customers to ask questions directly and get immediate answers

However, there are also disadvantages to foot traffic. The most significant disadvantage is the decline. According to RetailNext, recent Black Friday figures were down 48 percent, and this is a trend that’s likely to continue as more consumers turn to e-commerce.

There are other disadvantages too, such as:

  • It’s weather dependent. Fewer shoppers are out about when the weather’s bad or the heat’s too intense.
  • There are declining brick-and-mortar sales

Consumers who use e-commerce benefit from the convenience and special offers available online. However, the growth in online sales is good for website owners too. 

The main advantages of online traffic include:

  • There’s a constant flow of visitors to your store anytime, even when you’re sleeping.
  • It provides targeted reach.
  • There are little to no geographical limitations.
  • Tracking allows you to spot patterns and refine your marketing strategy.

Disadvantages of online traffic include:

  • It takes time to get established online.
  • There is over-reliance on technology.
  • Changing algorithms mean you can lose your position in search engines.
  • It costs money to keep getting fresh visitors to your store.

8 Ways to Convert Foot Traffic Into Digital Sales

No store owner can afford to ignore the potential of digital sales. E-commerce has dominated the retail sector for years now, and that’s not going to change, according to forecasts.

According to statistics, e-commerce sales are likely to reach 563.4 billion dollars by 2025, and your online business can benefit from this surge.

Foot traffic Statista forecast chart

1. Advertise Your Online Presence

You’ve got customers coming into your store every day. Make sure they know about your website and social media presence by advertising your digital channels around the store. 

Don’t go too crazy, though. 

There’s no need for giant banners with “find us online @” written on them. Instead, be a little more discreet. For instance, you could:

  • Add your website URL and social media pages to receipts.
  • Include business cards with a discount code when packing bags. 
  • Put your online details on any packaging.
  • Include small plaques on shelving around the store with your online information.
  • Advertise details on any outside signage and in your windows for passing foot traffic to see.

Also, if you have any special internet offers, promote them through in-store advertising and handing out promotional materials. Add an incentive to spur interest.

2. Advertise Online-Only Sales

Many people have two things in common: they love a bargain and have a fear of missing out (FOMO). According to the stats:

  • Sixty-nine percent of millennials have FOMO.
  • Wealthier households are more likely to experience FOMO.
  • Social media is a major contributor.

FOMO is a proven psychological tactic for driving sales. That’s why offering online-only items or special discounts can be an effective profit booster for your business, especially when you include a time limit on the offers.

E-commerce companies like Sleeknote use this approach, creating a sense of urgency to get consumers to sign up.

drive foot traffic sleek note

Another benefit of this approach is that buyers are only too keen to tell their friends and families about the great deal they got. This could mean even more visitors to your digital platforms.

When doing this kind of promotion, be sure to spread the word among your offline customers with leaflets or small cards and a promotion code so you can track your campaign’s success.

3. Offer Free Shipping Discount Codes

One deal-breaker for consumers is shipping costs. Eighty-two percent of shoppers hate them and prefer free shipping overpaid expedited options.

To overcome this obstacle, why not offer a free shipping discount code?

Once customers get to your website, sign up and register, it’s easier to engage them and build relationships by sending targeted offers. They also get to realize the benefits of online shopping.

If it makes sense, you could also offer free shipping on orders of a minimum value for future orders to further engage and encourage your customers to purchase.

4. Offer Incentives for Connecting on Social Media

Sometimes customers just need a nudge. They might have meant to check out your business on social media but just haven’t got around to it yet.

What can you do to get buyers to visit your social media platforms? You create incentives. They can be in the form of coupons, freebies, contests, and prizes.

You could also offer points or a percentage off if your customer shares your social media pages with others or gets a friend to sign up to your digital channels. 

5. Highlight Exclusive Online-Only Products

Let’s go back to FOMO just for a moment. 

Arguably, FOMO has done a lot to keep the retail industry alive, especially on major shopping occasions, like Black Friday.

costco foot traffic example

E-commerce store owners often use FOMO to secure more sales, and there are multiple other ways you can use it in your marketing campaigns.

By offering exclusive online-only products, you’re giving shoppers the reason they need to head to your website and sign up.

However, FOMO has a downside, too. 

It can lead to impulsive buying by consumers. That’s not what you or your business needs: you want customers that keep coming back for more. 

Also, it could be damaging to the overall customer experience, so use this strategy with care.

6. Cross-promote With Other Store Owners

If another local store has a product that complements yours, then you may find cross-promoting each other’s products/services is mutually beneficial.

For example, an organic store selling nutritious foods and natural skincare products could pair with a local beauty salon or a gym.      

You promote their online offerings and digital platforms in your store, and they do the same in their premises. 

Perhaps take this a step further and collaborate with other local store owners to create a co-branded coupon with local businesses’ online details.

This approach can reach a broader scope of foot traffic, potentially leading to more visitors to your website and increased digital sales.

7. Use In-store Events

In-store promotions have been around for years, and they’re a staple of retail marketing. The goal of in-store promotion is to:

  • increase customer traffic 
  • improve brand awareness
  • create awareness for new products
  • get people talking

By creating a buzz, an in-store promotion attracts foot traffic from regular customers and possibly from passersby. 

These events give consumers the chance to visit a store, check out products, and get to know you. They also give you the opportunity to promote your online channels and give out promotional materials directing people to your website. 

Additionally, in-store promotions help with word of mouth, build customer loyalty, and you also have some flexibility regarding the style of the event.

Depending on what you want to achieve, your promotion could be:

  • educational
  • luxurious
  • experimental 
  • holiday-themed

Alternatively, you could take the Ikea approach and create a bring a friend event. Ikea asked people to “like” their Facebook page if they wanted to access the special offers only available to attendees who brought a friend along.

You can use such events to promote your store in other ways too. For example, you could invite visitors to take pictures or videos and share them on your digital channels to promote your brand further online.

8. Hand Out Flyers

Go wider and make the most of the foot traffic outside of your door. Flyers are one of the oldest forms of advertising, and they still work.

Hand out flyers to passersby highlighting your special deals and internet-only products to passersby. However, be sure to check if it’s permissible locally before you do.

You can then use this as an opportunity to introduce yourself to potential customers and tell them about your business and the advantages of buying from you online.

You can also:

  • pin flyers to local community boards
  • advertise in your store windows 
  • keep a pile of flyers on your counter for shoppers to take
  • include flyers in your customer’s grocery bags

Finally, offer discounts to anyone that signs up and include a code for people to use so you can track success.

Frequently Asked Questions About Foot Traffic

How can I use my website for more foot traffic?

You can use your website to attract extra foot traffic for a further business boost. Consider inviting people to buy online and pick up in-store, providing in-store redeemable coupons, and offering in-store exchanges and returns.

What’s the best way to track the success of my campaigns?

You can add codes to any flyers, cards, or other promotional materials that you put out or ask customers how they found you when they registered online.

How can I improve my foot traffic offline?

By using signage, introducing a loyalty program, marketing, and social media. However, remember that these tactics take time, so they may not increase your foot traffic immediately.

How does foot traffic increase sales?

The more foot traffic you have, the greater the opportunity for engagement and sales, helping boost your revenues.

{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “How can I use my website for more foot traffic?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

You can use your website to attract extra foot traffic for a further business boost. Consider inviting people to buy online and pick up in-store, providing in-store redeemable coupons, and offering in-store exchanges and returns.


}
}
, {
“@type”: “Question”,
“name”: “What’s the best way to track the success of my campaigns?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

You can add codes to any flyers, cards, or other promotional materials that you put out or ask customers how they found you when they registered online.


}
}
, {
“@type”: “Question”,
“name”: “How can I improve my foot traffic offline?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

By using signage, introducing a loyalty program, marketing, and social media. However, remember that these tactics take time, so they may not increase your foot traffic immediately.


}
}
, {
“@type”: “Question”,
“name”: “How does foot traffic increase sales?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

The more foot traffic you have, the greater the opportunity for engagement and sales, helping boost your revenues.


}
}
]
}

Foot Traffic Conclusion

As a store owner, you’re in the unique position to start sending customers directly to your website to increase your digital sales.

You don’t need to rely on them finding you by chance, and you don’t have to take so much time building trust because these buyers already know you.

That gives you a perfect chance to start actively promoting your website to the foot traffic in and around your store.

There are plenty of strategies you can use to do this. For example, offering incentives to get consumers to sign up to your social channels, holding in-store promotions to highlight online-only products and give demonstrations, and advertising your store on your packaging materials and receipts.

Are you a store owner? How do you get your foot traffic to find you online?


Source: New feed 2

How to Do Quarterly Content Planning to 10x Content Output

How to Do Quarterly Content Planning to 10x Content Output

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer.

Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output.

Not only will organization help you stay on top of things, but content planning helps improve the overall quality of your content. You should regularly review your content plan and look for ways to maximize your productivity—even on a shoestring budget.

Remember, content plays a huge role in your business growth.

As a result, you must be deliberate and proactive about the type and quality of content you publish. Planning your content will help you provide real value to your audience, remain consistent in posting, and stay ahead of your workload for the month.

This will create more time to respond and engage with your target audience: the true goal of content marketing.

Review Last Quarter’s Content Metrics

A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages.

Check everything from traffic on your pages to direct social media engagement to click-throughs to your website. Analyzing your content this way will help you understand what kind of content your audience is looking for and what works best.

You’ll also be able to identify what hasn’t taken off and has been a waste of your marketing budget. This will help inform your content strategy moving forward.

To make this segment of your quarterly content planning more effective, design a way of keeping track of your content’s performance each quarter. You can use a spreadsheet or any other content-management tool that you find easiest.

Set Content Goals

Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content.

You should set goals for your content each and every quarter.

A few business goals you can achieve with your content include:

  • brand awareness
  • customer acquisition
  • sales
  • customer retention
  • engagement levels

When setting your quarterly content goals, it’s a good idea to use your previous quarter’s content performance as the benchmark for your next quarter’s content goals. It’s also an excellent idea to set SMART goals as this makes your goals easy to track and measure. For example, your goal could be a 20 percent increase in organic traffic in the next quarter.

Every content marketing campaign you run must be designed to accomplish specific goals that align with your future business plans.

Define Content Campaign Metrics

One of the biggest mistakes you can make with your content is spraying and praying—publishing content and hoping it will perform. Content doesn’t perform by chance. You have to be strategic about every component of your campaign.

That’s why you must define the metrics you’ll use to gauge the performance of your campaign. Defining your content campaign metrics will help ensure that every piece of content and every campaign is data-driven, thereby increasing the chances of success.

How do you define your content campaign metrics?

Easy. Your metrics should be tied to the content goals you set for the quarter. A few examples of the metrics you can use to review the performance of your content include:

  • Page views: This shows the number of unique visitors seeing your content.
  • Time on-page: This is the amount of time visitors spend on a particular page. If your content is relevant and engaging, time spent on the page will be higher.
  • Bounce rate: This is the percentage of website visitors that leave without performing a relevant action.
  • Social media shares and engagement: This metric indicates how much people find your content useful.
  • SEO performance: Check factors like page ranking, backlinks acquired, and the keywords the page is ranking for as indicators of SEO performance.
  • Newsletter signups and engagement: How readers engage with your newsletter shows the relevance of your content.

Defining your content campaign metrics will give you the perfect way to measure the success of each piece of content and the campaign as a whole.

Evaluate Your Content’s Target Audience

One critical aspect of your content plan is understanding the audience you’re targeting. If your targeting is off, your campaign will flop.

To ensure you’re targeting the right audience, you need to conduct audience research and build personas representing your ideal customer.

A few things to note as you research your target audience include:

  • Demographics: These are the physical attributes that members of your target audience have in common. Examples include geographical location, gender, age, and marital status.
  • Psychographics: Psychographic data refers to the general psychological makeup of members of your target audience. Examples include interests, aspirations, opinions, and more.
  • Firmographics: This mainly applies to B2B brands as it refers to the descriptive attributes that make up a brand’s ideal customer profile (ICP). Examples include industry, location, company size, customer base, and technology stack.

Using the data you obtain, you can then build profiles of your perfect customer.

Audience research is an essential aspect of content planning

Doing this will help you design the right messaging and create personalized experiences for your audience.

Besides understanding your audience, you should also seek to understand which stage of the funnel they are in. This will help you know which stage of the funnel to put more effort into as you create content for the next quarter.

Decide What Types of Content to Create

Another important element for creating a quarterly content plan that will 10x your output is knowing what type of content to create.

Different content types include:

  • social media
  • webinars
  • how-to guides
  • blog posts
  • infographics
  • memes/GIFs
  • videos (live stream videos, YouTube videos, TikTok, Instagram reels, etc.)
  • podcasts
  • email newsletters and campaigns
  • user generated content (UGC)
  • long form pieces
  • white papers

As you well know, making decisions (even concerning the smallest details of your life) can be challenging. Thankfully, a few factors will help you decide on the content types to focus on in the next quarter. These include your:

  1. Target audience: Create the type of content they find valuable and engaging.
  2. Sales funnel: Make sure to create content that caters to each stage of your sales funnel.
  3. Competitors: Study your competitors and take note of the content types that are bringing them results. You can do this by checking out Ubersuggest, a free marketing tool.

You can also review your own content to check which types of content have worked well for you.

For now, here are some of the content types you can leverage in your content marketing campaigns:

1. Blog Posts

Easy to produce with the help of the right content writers, blog posts are among the most consumed types of content. They are also the easiest to rank in search engines as they provide many opportunities for SEO optimization.

2. e-books

E-books are a type of long-form content in PDF or HTML formats. They are a great way of showcasing your expertise, thereby helping you gain your audience’s trust. Plus, they are great for earning passive income.

3. White Papers

White papers are informational documents that go in-depth to highlight a specific topic and how your product or service can help solve said problem. Their most prominent use is to help establish you as a thought leader. They’re also great for lead generation.

4. Case Studies

Another excellent type of content you can use to gain your audience’s trust is a case study. Case studies highlight a common problem your audience faces and how one of your customers used your solution to solve that problem.

5. Video Content

Video content has grown in popularity over the past few years thanks to its highly interactive nature. It’s a great way to drive engagement and easily convey your message.

6. Infographics

Infographics are a superb visual way of presenting information in an easy-to-digest format. They’re also great for driving engagement and attracting backlinks.

Review Your Content Budget

Now that you know the types of content you’ll create, you can start reviewing your content budget. You’ll have to work out how much you’re prepared to spend on:

  • content strategy
  • content creation
  • content promotion

As content marketing plays a huge role in the success of your business, you should set aside a healthy portion of your marketing budget for it.

How much should you budget for your content marketing?

The answer is largely dependent on several factors—including the types of content you plan on creating, the volume of publishing, and the size of your business. However, research shows that most brands spend anywhere from $5,000 to over $50,000 on content marketing. Marketing budgets in general should be between 7-12 percent of your total revenue.

Review Content Production Workflow

With the budget sorted, you can now start getting the gears of your content creation in motion.

It’s time to review your content production workflow.

A content workflow is a series of tasks that you and your team must perform to ensure that each piece of content is perfectly crafted and created on time. It also highlights who creates which parts of your content, such as writing, recording, editing, and graphic design.

A well-designed content production workflow ensures that your content creation runs smoothly and efficiently. That’s why, as you do your quarterly content planning, you must review how well your content workflow worked. Ask yourself:

  • Did your content production run smoothly?
  • What parts of the workflow do you feel need improvement?

As you review your content production workflow, take note of the parts of the process that you can automate. For example, you could streamline aspects of the process by creating templates that ensure uniformity in the quality of the deliverables.

Create a Content Promotional Plan

Most people make a mistake when it comes to content marketing. They think the process stops after hitting the publish button. You need to realize that content marketing has two critical stages: content production and content promotion. Writing content is only half the battle.

You also need to promote it. After hitting the publish button, you must aggressively promote your content. This can be via alternative content marketing platforms—e.g., sharing your blog posts on social media, or sending your LinkedIn article to your mailing list.

A few tips to help you create an effective content promotion plan include:

  • Understanding the platforms your audience frequents: Do they prefer to consume content on social media, blog posts, or YouTube?
  • Outlining what types of campaigns you’ll run: Examples include SEO, paid social ads, google ads, and email marketing.
  • Defining your content promotion KPIs: Doing so will help you track the performance of your campaign.
  • Creating a content promotion calendar: A content promotion calendar shows you which content to promote, on which platform, and on what day.

Design your content promotion plan in such a way that the day you launch a piece of content, you’re already prepared to start promoting it. Content promotion and distribution must start immediately after you publish a piece of content.

Quarterly Content Plan Frequently Asked Questions

How can I increase my content production?

Content creation is a big challenge for many businesses. The best way to increase your content production is to plan ahead. That’s why you need to create a quarterly content production plan.

Are there any tools that can help increase content production?

There is a myriad of tools you can use to increase your content production. Examples include spreadsheets, Trello, Frase, Workflowy, Grammarly, and many more.

How often should I review my content production plan?

Reviewing your content production plan is an essential part of running a successful content marketing campaign. That’s why you must regularly review yours. For your quarterly content plan, a monthly review is best as it gives enough time to get enough data to help you have a clear picture of how your content is performing.

What should be included in my content production plan?

Your content production plan should include everything that can help you effectively produce quality content. This includes content research, workflows, creation, and promotion.

{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “How can I increase my content production? “,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

Content creation is a big challenge for many businesses. The best way to increase your content production is to plan ahead. That’s why you need to create a quarterly content production plan.


}
}
, {
“@type”: “Question”,
“name”: “Are there any tools that can help increase content production? “,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

There is a myriad of tools you can use to increase your content production. Examples include spreadsheets, Trello, Frase, Workflowy, Grammarly, and many more.


}
}
, {
“@type”: “Question”,
“name”: “How often should I review my content production plan? “,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

Reviewing your content production plan is an essential part of running a successful content marketing campaign. That’s why you must regularly review yours. For your quarterly content plan, a monthly review is best as it gives enough time to get enough data to help you have a clear picture of how your content is performing.


}
}
, {
“@type”: “Question”,
“name”: “What should be included in my content production plan? “,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

Your content production plan should include everything that can help you effectively produce quality content. This includes content research, workflows, creation, and promotion.


}
}
]
}

Quarterly Content Plan Conclusion

Content marketing plays a significant role in the success of marketing your business.

For your content marketing campaigns to succeed, you need to plan your content ahead of time. You need to create a quarterly content plan that will help you 10x your content output—both qualitatively and quantitatively.

Content planning has many advantages it brings to your content team and business overall. From speeding up the content creation process to improving content quality, you can engage your audience in new ways and maximize your marketing budget ROI.

Go ahead and use the tips outlined above to create your quarterly content plan.

What content planning tips have you found to be most helpful?


Source: New feed 2

These Pinterest Image Sizes Get Businesses 80% More Traffic

These Pinterest Image Sizes Get Businesses 80% More Traffic

Pinterest is a great way to get your brand noticed online.

After all, the world’s 14th largest social network boasts around 454 million active monthly users.

Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind.

Certain image sizes are more likely to catch the eyes of Pinterest users, and it’s important to understand how size can impact Pinterest success.

The more attention you attract, the more potential web visitors you can convert.

To help you out, we’ve compiled a list of the best Pinterest image sizes for driving website traffic.

We’ll explore how different pins and sizing can impact traffic and how to use this information to boost your own Pinterest marketing.

What Are the Best Sizes for Pinterest Images for Your Business?

You can leverage many different kinds of pins on Pinterest, from static pins to video ads. Each type of pin has a recommended aspect ratio from Pinterest itself.

Generally, vertical pins should be 1000 x 1500 pixels, or a 2:3 aspect ratio. Pinterest does not recommend images smaller than 600 x 900 pixels.

Pinterest also has specific recommended sizes from their ads manager, so be sure to check those before running any Pinterest ads.

You’ll want to use the correct image sizing so your images fit well without getting cut off.

The image below represents pins that meet the 2:3 aspect ratio Pinterest recommends.

table of optional Pinterest image sizes

The best Pinterest image size for your business depends on several factors, including the type and messaging in your pin images.

That means you should always test and measure pin traffic and conversions to figure out what works best.

There are plenty of tools to help with this, including the Pinterest Business Analytics Dashboard, which has a custom pin size tool within it. 

There are currently eight sizes to choose from when creating pins:

Pinterest image size chart

Let’s explore how and why these Pinterest image sizes are used and how they work to drive traffic to your site.

Pinterest Images: Static Pins

Static pins are the most basic type of Pinterest image. They feature only one image and a few sentences that link your pin to your website.

While they may be simple, static pins are very SEO-friendly because they offer concise, relevant keywords that search engines pick up on.

They also provide clear calls to action and direct users to your website with a clickable link in the pin description. 

While you might think using multiple images in one pin would be more engaging for users, if the pinner doesn’t have time to read all of your content, they might keep scrolling.

For this reason, static pins can be a great way to get instant traffic from Pinterest directly to your site.

The best Pinterest image size for static pins is 2:3 or 1000 x 1500 pixels. Anything larger than this risks being cut off in user feeds. Static pins work best with PNG or JPEG files at a maximum of 10 MB.

To create a high-performing static pin, be sure to keep your image and text short.

Pinterest users are often scrolling through their feeds quickly, so it’s important to have a clear image with relevant text.

Pinterest image - static pin of home decor

Pinterest Images: Infographic Pins

Infographic pins are vertical Pinterest images that are uniquely visual and encourage users to click through on your content

Vertical pins perform best on Pinterest, which makes infographics a strong contender for driving traffic. 

Infographic pins are also easy to share across social media platforms, bringing in new audiences for your business.

That said, some users argue infographic pins can negatively impact your search rankings, as they become truncated in search.

How they perform for you will depend on individual factors, so there’s no harm in testing them to see how they perform for you.

The best size for a Pinterest image infographic is 1000 x 3000 with a Pinterest Pin ratio of 1:3. Infographic pins should be no larger than 600 x 2400 pixels.

Let’s look at the different types of infographic pins, and how to use them effectively.

First up are standard infographics which often feature text overlaid on top of a graphic or image. Although they may seem like an obvious choice, not all businesses have strong visual content that works well in this format. Business coaches, influencers, and wellness brands tend to see the most traffic with these pins.

Another option is to use a more complex and detailed image, such as one that features different colors or shapes alongside the text. For example, a retail store could create a gift guide as a long form infographic.

Finally, if you want the most pin-worthy content possible for infographics, try making them interactive. Interactive content is more eye-catching and can encourage users to share your pin, driving more traffic to your site.

Pinterest image - infographics

Pinterest Images: Square Pins

Square pins are great for sharing images from your Instagram feed.

The best Pinterest image size for square pins is a 1:1 aspect ratio or 1000 x 1000 pixels. The maximum image file size of a square pin should be 20 MB.

Square pins allow you to share compact images that are relevant to your brand aesthetic and easy to share.

Although some people claim square pins get less engagement, other users say their likes, impressions, and clicks have improved with square pins.

Studies have shown the average user spends less than five seconds on a Pinterest page, so it’s critical your images and pin descriptions are concise and effective.

A clear title makes it easier for users to understand what they’re clicking into or scrolling past.

Square pins are easy to view on most devices, which is why they’re a great fit for social media platforms like Pinterest.

Plus, square Pinterest images work well when you need users to click through or check out your website or blog content.

To see if square pins work for you, run some tests and judge the results for yourself!

Pinterest Images: Long Pins

Long pins are typically used for blog content or articles, where users can scroll to read the entire text.

Long pins are great when you need people to click through and engage with your website content.

Long pins should use a Pinterest Pin ratio of 1:2.1 or 1000 x 2100 pixels.

If your long pin exceeds this recommended size limit, it may be cut off in user feeds.

If your long pin cannot meet this length, don’t worry! You can help users stay engaged by centering any text before the truncated portion. Once they click the image, they’ll be able to see the rest of your content.

Long pins work best for businesses that have articles or blog posts to share. For example, if you own a hairdressing or beauty salon, you could pin an article about how to take care of your hair type.

Another great use for long pins is if you’re selling products online. You could share a link with several different images that sends users through to the product page.

This allows users to see different views or angles of the product, so they can make an informed decision about what to purchase.

Pinterest images - Long Pins

Pinterest Images: Carousel Pins

Carousel pins are a great way to show a lot of information in one pin.

For example, if you’re selling jewellery online and have several rings for sale from the same collection, carousel pins allow you to include up to five images per pin/item that users can scroll through.

The best Pinterest image size for carousel pins is 1000 x 2000 pixels and should be no more than three images in length. As well, carousel pins can be shown in either standard Pin Size (2:3) or Square Pins (1:1).

Carousel pins allow you to showcase multiple images with a short text description below each image. These are perfect for businesses that showcase events, recipes, tutorials or other content people want to scroll through.

These Pinterest image pins can help drive people directly to your online store, as they can see exactly what you’re selling and buying right from the pin. This is a great way to generate sales!

Outerwear brand REI found that carousel ads using Pinterest carousel pins increased their click-through-rate by 32 percent.

Pinterest images - Carousel Pins

5 Best Practices for Pinterest Images

There are a few things to keep in mind when creating your Pinterest images so you can drive as much traffic back to your site as possible.

1. Be Descriptive

Include descriptive text on the image itself, including hashtags and relevant keywords. This is one of the most powerful ways you can increase website traffic from each pin’s click-through rate, as it helps your Pinterest page connect to search results across the internet.

This will also ensure your pins are easy to find when people search on Pinterest.

2. Include the Right Links

Next, include a link in the pin’s image description so when someone clicks it they can be taken back to your site with ease. You can also use copy to encourage them to click through again by including more text about what they will see if they do.

3. Use High-Quality Images

If you’re linking to your store, be sure to use product pins with clear, high quality images. Link the pin to a specific product with an easy-to-understand description that encourages viewers to purchase there or visit your website for more information.

Ensure your logo is displayed on every pin you create, but make sure it’s visible. Pinterest recommends avoiding the lower right corner as that area gets covered up by product icons.

4. Include Alt Text on Pins

Be sure to add alt text to all your images. This will help improve the SEO of your website and let Pinterest know what each image is about.

You can also pin images directly from your website or blog by adding a “Pin it” button on the page. By doing this, you won’t have to upload and crop each image as they will be sized automatically for Pinterest image requirements. (This also allows users to pin your images, which expands your reach.)

5. Monitor Pin Performance

Lastly, monitor all of your pin impressions to see how you can improve your content. Different pins may bring in different results, so pay attention to what you pin to track how Pinterest impacts site traffic and conversions. 

Frequently Asked Questions About Pinterest Images

What are the Pinterest post dimensions?

Different kinds of Pinterest images use different sizing, but Pinterest generally recommends a ​​2:3 aspect ratio, or 1000 x 1500 pixels limit.

What are the most popular pins on Pinterest?

The most popular pinned content on Pinterest is DIY and craft pins, entertainment, weddings, and holidays and events.

How do I drive traffic to my website on Pinterest?

There are many ways to drive traffic to your website from Pinterest which can include keyword targeting, proper Pinterest image sizing, applying for Rich Pins, and creating strong visual content.

Is Pinterest a good source of traffic?

Pinterest is one of the leading sources of traffic for bloggers, sometimes even beating out SEO.

{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “What are the Pinterest post dimensions?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

Different kinds of Pinterest images use different sizing, but Pinterest generally recommends a ​​2:3 aspect ratio, or 1000 x 1500 pixels limit.


}
}
, {
“@type”: “Question”,
“name”: “What are the most popular pins on Pinterest?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

The most popular pinned content on Pinterest is DIY and craft pins, entertainment, weddings, and holidays and events.


}
}
, {
“@type”: “Question”,
“name”: “How do I drive traffic to my website on Pinterest?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

There are many ways to drive traffic to your website from Pinterest which can include keyword targeting, proper Pinterest image sizing, applying for Rich Pins, and creating strong visual content.


}
}
, {
“@type”: “Question”,
“name”: “Is Pinterest a good source of traffic?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

Pinterest is one of the leading sources of traffic for bloggers, sometimes even beating out SEO.


}
}
]
}

Pinterest Image Size Conclusion

When well optimized, Pinterest images can grow your audience and increase web traffic to your site.

By using the right Pinterest image sizes, optimizing your content, and tracking performance with Pinterest Analytics, you can transform your Pinterest page into a high-performing marketing tool.

Don’t forget to strengthen your Pinterest image strategy with strong SEO and impressive web design, to encourage new visitors to convert. 

What Pinterest images work best for your brand?


Source: New feed 2

These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%

These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. 

Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue.

Do Black Friday Ad Campaigns Make a Difference? 

Don’t dismiss Black Friday as just another e-commerce trend. Shoppers still spend as much as $9 billion on Black Friday deals in a given year. You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. 

Here’s how. 

Top 8 Black Friday Ad Campaign Tips

Follow these simple yet powerful strategies to build successful Black Friday ad campaigns. 

1. Make Your Sales Specials Clear

How would people buy from you if they don’t know what you’re selling? 

If you’re launching a Black Friday ad campaign, make your offers clear. For example, look at this ad by First Hotels

black friday ad campaigns example first hotels.

The first word makes it clear what the offer is about. Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. 

Here is another example from the Clash of Clans Twitter account.

Clash of Clans Twitter Black Friday ad campaign

How do you make sure your Black Friday ad campaign makes your offers clear and attractive?

  • Add the words Black Friday in a large, eye-catchy font. 
  • Make it easy to understand with simple ad copy like in the Clash of Clans image.
  • Use striking visuals, animations, and popping elements to draw attention. 

2. Research Which Platforms to Run Campaigns On

The best strategies for creating a Black Friday ad campaign vary from platform to platform. Research the popular ad campaign platforms beforehand to make the most out of your time, money, and efforts. 

This way, you’ll know which platforms work best for your audience and for the type of content you want to post. It’ll also help you tailor your marketing strategies to the unique features offered by the platform. 

For instance, here are some points you need to consider:

  • Do you want your Black Friday ad campaign to be visually engaging? Then use social media platforms like Instagram. This can be great for fashion and food brands. 
  • Do you want to hold the audience’s attention via engaging text? Then use social media platforms like Twitter and LinkedIn. This can be great for magazines, SEO services, and other text-focused businesses. 
  • Do you want to create an ad campaign with both text and images? Then use social media platforms like Facebook. This can be great for most industries, from small home-based business owners to worldwide franchise businesses. 

Your marketing (or ad spend) budget should also be a major consideration when deciding which platform you’ll use for your Black Friday ad campaign. 

I recommend comparing the prices of all social media and advertising platforms to see how much money you would need to get similar results on different platforms. 

Not all results are replicable, but this will give you a rough idea of which platform can help you take your dollar the farthest. 

3. Start Early to Benefit More

Don’t wait for the last day to launch your Black Friday ad campaign. Ad campaign fees can be higher during the holiday season, so it’s best to up your marketing game early on. 

Here’s why it helps:

  • You can launch effective ad campaigns before your competition when there’s little to no bidding for similar products and services. 
  • You save money by buying ads when they’re relatively cheaper.
  • You generate audience interest which can boost sales when your offers go live. 

What’s the best way to start early?

First, plan what your Black Friday ads should contain well in advance. Use audience analysis (more on that below) to refine your plan further. 

Second, use words like “upcoming,” “soon,” and “stay tuned” to build excitement and interest. Audience research is essential here too. If you’ve tried A/B testing with your frequent customers before, you’ll have the data to make informed decisions about the word choice and structure. 

Finally, set an early launch date. Start your Black Friday ad campaign a few days before the average business would so you can leverage the lower competition time and attract audience attention. 

Many businesses typically start advertising their Black Friday deals about a week in advance. However, I recommend considering the period around the first week of November to launch your Black Friday ad campaign. 

4. Cash in on Cyber Monday

“BFCM” is a trending term around the Black Friday season. It stands for Black Friday Cyber Monday and refers to the time between the two days when most e-commerce stores offer massive deals. 

Here’s an example of a Black Friday Cyber Monday ad by Pololu.

Pololu Black Friday Cyber Monday ad

This strategy works because the audience is already in a shopping mode during this season, and receiving combined ads can help increase e-commerce interest

Here are some things to keep in mind when designing a BFCM ad:

  • Highlight both Black Friday and Cyber Monday in your ad copy. 
  • Keep the ad copy clear. Don’t clutter it with too much content and colors. 
  • Make your offers clear. Are you offering discounts, deals, free trials, etc.?

5. Understand Your Audience 

You can design the best Black Friday ad, but if it isn’t tailored to your audience, it’s not going to be very useful. 

Think about it: You don’t want to show a bicycle ad to someone who only travels by car.

For instance, data shows Millennials spent the most money on Black Friday deals. It might be more effective to market your products and services to this demographic if relevant to your business model.

Here are some tips that will help you understand your audience and craft a compelling ad copy:

  • Get hyper-specific about your target customer. What do they like and dislike? What gets their attention?
  • Create a buyer persona to make sure you’re looking at the complete picture. You can use HubSpot’s Make My Persona tool to do this more effectively. 
  • Get direct customer feedback through surveys and feedback forms. Here’s a simple but effective example from QuickTapSurvey.
Best Black Friday Ad Campaign Tips - Understand Your Audience
  • Experiment with different wording to see what best resonates with your audience. Switch up the pronouns from “you” to “we” and vice versa. You can also try using completely different copy to see what works well, which brings me to the next point:
  • Try A/B testing with graphics, images, and headlines. A/B testing will give you live feedback on whether your strategies are working or not. It’ll also help you pinpoint the areas where your Black Friday ad campaign is lacking and how to improve it. 

6. Target Your Ad Campaigns

Now that you understand your audience, it’s time to make sure your Black Friday ads are targeted to them. 

Social media platforms like Facebook can be helpful for this. For example, Facebook offers a wide selection of targeting and retargeting options so you can truly narrow down the customers you want to reach. 

Best Black Friday Ad Campaign Tips - Target Your Ad Campaigns

Refer to your buyer persona and create specific ad campaigns to appeal to your target buyer. This will ensure you are reaching the right people without wasting a lot of money. 

7. Offer Options to Recover Abandoned Carts

Often people will visit your e-commerce store, browse through your products, maybe add a few to the cart, but leave without buying. Research shows e-commerce brands lose $18 billion in sales revenue each year because of abandoned carts. 

You can offer options to recover abandoned carts. Here’s how:

Understand and Change 

First, start by understanding why people are abandoning the process midway. For example, is it the shipping fees? If so, can you offer discounted or free shipping for Black Friday? 

Offer Better Deals

Sometimes customers want to buy the product, but they want to check out competitor products or simply wait for a discount. As an e-commerce business owner, you can use this to your advantage by offering Black Friday discounts and exclusive deals to such customers. 

For example, look at the abandoned cart recovery email below, shared by TargetBay

Best Black Friday Ad Campaign Tips - Offer Options to Recover Abandoned Carts

Emails like this serve three primary purposes:

  • It reminds customers to complete the transaction if they’ve forgotten it while browsing. 
  • It establishes a sense of trust and loyalty because you’re sending targeted offers right into their inbox. 
  • It gives you an edge over competitors who aren’t offering such deals. 

8. Don’t Forget Basic Ad Campaign Optimization

Sometimes, in a quest to create a highly effective ad copy, marketers tend to overlook the basic ad campaign optimization strategies. Don’t be one of them. 

To ensure you get the best results from your Black Friday ad campaign, be mindful of the nitty-gritty details. To make this easier, keep the following checklist handy:

  • Budget: What’s your budget for the Black Friday ad campaign? How can you effectively distribute it across different advertising and social media platforms? 
  • Copy: Is your copy clear and easy to understand? Double and triple-check for spelling and grammar mistakes. 
  • Platform features: Are you using all the relevant marketing features the platform you chose has to offer? For example, are you using the right targeting tools on Facebook? Is your Instagram ad campaign visually appealing? 
  • Platform limits: Be careful about the platform limits like word count, number of characters visible, image display, and page position. This can mess up how your ad is seen if not done right. 

Black Friday Ad Campaign Frequently Asked Questions

Here are some of the most frequently asked questions about Black Friday Ad Campaigns.

Is building a Black Friday marketing plan a good idea?

Yes, Black Friday marketing is essential. E-commerce shoppers collectively spend billions during the Black Friday season, making it one of the most lucrative times to up your marketing game.

How should I pick the keywords I target for my Black Friday tactical ad campaigns?

To pick the right keywords for your Black Friday ad campaign, you can use keyword research tools like Ubersuggest, Ahrefs, and Moz. Studying your audience’s needs and consumption habits can also help you understand which Black Friday ad keywords will and won’t resonate.

When should my Black Friday ad campaign start?

If you want to make the most out of your marketing efforts, I recommend beginning early. Start teasing and promoting your offers at the beginning of November to build curiosity and excitement. Plus, it’s cheaper than starting closer to the event.

What are the top tips for ad campaigns for Black Friday 2021?

The top tips for ad campaigns for Black Friday 2021 include audience research, using targeting and retargeting techniques, cashing in on the Cyber Monday sales, and offering abandoned cart recovery deals.

{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “Is building a Black Friday marketing plan a good idea? “,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

Yes, Black Friday marketing is essential. E-commerce shoppers collectively spend billions during the Black Friday season, making it one of the most lucrative times to up your marketing game.


}
}
, {
“@type”: “Question”,
“name”: “How should I pick the keywords I target for my Black Friday tactical ad campaigns?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

To pick the right keywords for your Black Friday ad campaign, you can use keyword research tools like Ubersuggest, Ahrefs, and Moz. Studying your audience’s needs and consumption habits can also help you understand which Black Friday ad keywords will and won’t resonate.


}
}
, {
“@type”: “Question”,
“name”: “When should my Black Friday ad campaign start?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

If you want to make the most out of your marketing efforts, I recommend beginning early. Start teasing and promoting your offers at the beginning of November to build curiosity and excitement. Plus, it’s cheaper than starting closer to the event.


}
}
, {
“@type”: “Question”,
“name”: “What are the top tips for ad campaigns for Black Friday 2021?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

The top tips for ad campaigns for Black Friday 2021 include audience research, using targeting and retargeting techniques, cashing in on the Cyber Monday sales, and offering abandoned cart recovery deals.


}
}
]
}

Tactical Black Friday Ad Campaign Tips Conclusion

Black Friday can be a huge opportunity to attract customer attention, build brand awareness and boost revenue.

It may sound a little intimidating at first, considering the scale of the event, but I hope the tips above help you outline an effective Black Friday ad campaign strategy.

If you’d like to learn more about audience research and ad targeting, check out my guides to find your target audience and powerful ways to improve your Facebook targeting

Which strategy would you like to start with to ramp up your Black Friday ad campaign efforts?


Source: New feed 2

How to Use a Business Pinterest Account For Marketing and Brand Growth

How to Use a Business Pinterest Account For Marketing and Brand Growth

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again.

Say “Hi” to your business’s new best friend: business Pinterest accounts.

Eighty percent of Pinterest pins are repins, which means this is a platform that values sharable content. The average lifespan of a pin is three months which is much longer than Facebook which averages five to six hours, and Twitter which averages at 15-20 minutes.. 

Since Facebook purchased Instagram, Pinterest has become the hot ticket item for business marketing.

That’s for good reason. If an increase of 30% in Pinterest accounts over the last year isn’t an indication that your business should be joining over 250 million monthly active users, I don’t know what would be.

Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of its business accounts. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

Perks of Pinterest Business Accounts

If you don’t have an account already, or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account to tap into the full potential of Pinterest’s marketing potency. With your business account, you get:

They Offer Different Terms of Service

The terms of service are a little bit different for a business, so be sure to read through them. The difference comes from the fact that you are using the account commercially.

You’ve still got the same Acceptable Use Policy and Pin Etiquette Policy, but there are a few guidelines for commercial use:

  • Don’t promote spam, “such as asking participants to comment repeatedly.”
  • Don’t “run a sweepstake where each pin, repin, or like represents an entry [or] ask pinners to vote with a repin or like.”
  • Don’t run contests, sweepstakes or promotions “too often.”
  • Don’t “suggest that Pinterest sponsors or endorses” your business.

They Provide Educational Marketing Materials

Pinterest doesn’t just give you the platform, they create educational marketing materials to teach you how to maximize its effectiveness for marketing your business.

They offer:

You can also check out the Pinterest Blog to stay updated on when these materials will be out and get some basic tips.

You Get Access to Pinterest Analytics

Pinterest Analytics is one of the newest and most awesome features of a Pinterest for Business account. When you verify your account, you get access to important tracking information. You’ll be able to see which strategies and content work so you can constantly improve your marketing.

Rich Pins Loaded With More Information than Average Pins

There are five different types of Rich Pins, all loaded with more information than your average pin for serious sales power. They include real-time price and stock updates, direct links to your site, and interactive map locations. There will be more details on Rich Pin strategy later.

Access to Upcoming Tools and Features

Pinterest has promised some new tools exclusively to business accounts in the future. As of right now, that includes buyable pins for e-commerce, Promoted Pins, the Pin It Button, and the Widget Builder. As new tools are being added, you can stay updated by joining the Pinterest newsletter.

Different Settings

You get to use your business name instead of the typical First + Last Name formula. This means your Pinterest account won’t have an automatic link to your Facebook account, so you should add a Facebook tab to your Pinterest home page.

How to Create Popular Pins from Your Pinterest Business Account

Your pins can get engagement for your business if you execute them right.

Pinterest has been described by the Social Media Examiner as a visual search engine. Just like when you are writing your blog articles or posting on your business Instagram account, you want your content to be searchable.

If it’s not searchable, then it won’t be found or seen.

Therefore, before you grab that mouse to start pinning, you have to understand the Pinterest culture, AKA what your followers search for, and learn how to create popular pins.

1. Create Pins in Most Popular Categories

If you know what the most popular Pinterest categories are, then you’ll have a better idea of which boards will work for your business.

Most of Pinterest users, 71.1 percent to be exact, are female. Males users only account for 14.9 percent of the audience. Pinterest posts are categorized, so if your business doesn’t have anything to do with DIY crafts, then don’t have a board dedicated to the art of glue-gunning. Pick the most relevant popular ones!

2. Use Images that Work

One quick perusal of Pinterest and it’s clear how visual a site it is. With such an emphasis on visual impact, your images are the cornerstone of any pin you share.

What makes the top Pinterest pins so popular?

best practices for business pinterest accounts

3. Use Optimal Pin Size

All pins have the same width, with an unlimited length. A good size to shoot for is 736×1102 pixels for a typical pin. It’s not too big, and not too small. Canva’s Pinterest template is this size and makes sizing your images a lot easier.

4. Use Instructographics

Sometimes it’s good to take advantage of the longer length allotment. The term “instructographic” was coined by Pinterest and it is another name for infographics. These are popular because of their DIY, how-to nature, which we know is popular on Pinterest.

instructable infographic on a business pinterest account

How to Get Your Pins Seen and Shared: Optimizing Your Pins

It’s one thing to create a fantastic pin, but it’s a whole other game to get it seen and shared. No one is going to find your pin if you don’t optimize for engagement.

Know the Best Times to Pin

The best times to pin depend on your target audience’s habits, so you should always test for your specific optimal posting times. On average, the best times to post are 2 PM – 4 PM EST and 8 PM – 1 AM EST; and, research by HubSpot says Saturday morning is THE best time to post.

Make It Easy to Pin Content from Your Sites

Add a hovering Pin It button to any image on any of your sites or your phone app through Pinterest directly. If you use WordPress, there’s a Pinterest Pin It Hover button plugin.

These simple-to-integrate buttons direct your site visitors to either check out your Pinterest account or actually pin your site’s content on their own accounts. If you don’t have these buttons, there is little chance your site will bring ANY interaction with your Pinterest account.

pinterest widget for marketing and brand growth - for business pinterest accounts

Connect with Your Other Social Media Platforms

You don’t want to have to start over with followers when you create a new social media account. It’s super easy to connect your Instagram, Youtube and Etsy accounts to your Pinterest for Business account.

This will help you get more followers by tapping into the ones you already have on other platforms. It also will help spread your content across platforms so more eyeballs see it. It will add relevant buttons to your Pinterest account.

To connect your social media accounts:

  1. Go to your “Settings” in the dropdown menu
  2. Go to the “Claim” section
  3. Connect your accounts by hitting the “Claim” button
connect accounts to pinterest

Share Pins in Your Newsletter

Take the difficulty out of getting people to find your pins by sending the pins straight to them! Your newsletter is the perfect place to throw in a couple of your latest pins and direct subscribers to your Pinterest account. Try this:

“Our most popular pins from this week. Head on over to our Pinterest for even more!”

SEO for Pinterest

You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. Don’t worry, it doesn’t take much to optimize your pins in regard to Pinterest searches. Just follow these steps:

  • Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins.
  • Step 2: Add your keyword/keywords to your pin titles.
  • Step 3: Add your keyword/keywords to your pin descriptions.
  • Step 4: Add your keyword/keywords to your pin image file names.

As with any SEO you use, make sure not to sound too “keywordy.” Don’t go too crazy and add three keywords to your title and descriptions like a robot would. Optimize and still sound human by simply adding a strong keyword within the right context.

Use a Call-to-Pin

In the same way you use a call-to-action in your ad copy, a call-to-pin will significantly increase the engagement of your pins. In your pin’s description, add a little something like:

“Repin to your own inspiration board.”

Engage to Build Relationships and Gain New Followers

Now that you know what kinds of pins are popular and how to get your pins seen, the next step in Pinterest marketing is to use your pins to build relationships with followers and influencers that will grow your reach.

As we all know, more reach = more success.

Knowing what users look for when following other accounts will allow you to give them what they want and, in turn, grow your following. A little mind-reading never hurt anyone.

The University of Minnesota’s Pinterest study found that the three main factors that Pinterest users take into consideration in the should-I-follow-or-not decision-making process are:

  • how many accounts you are following/are following you
  • how many pins you have
  • how many boards you have
pinterest user motivation

To be on top of those factors and build relationships to grow your reach, you need to:

Post Frequently

To get more Pinterest followers, you should post between 5-30 new pins every day. Make sure you are not just repinning the content of others, but also pinning your own unique pins with your own content.

Warning! Avoid a major Pinterest faux pas: don’t pin all 30 new pins within 5 minutes. Spread your pinning throughout the day.

Tip! You can schedule pins with a business account.  

schedule pins with a pinterest business account

Engage with Followers, Reply to Comments

Just like you respond to tweets, Facebook posts, and Instagram comments, engage with your followers directly by answering their questions and responding to their comments. Go the extra mile and address them directly, using their names to really take your customer service to the next level.

Comment on Your Followers’ Pins

Engagement is a two-way street. You need to reach out to your followers’ boards as well. Leave comments on their pins so they’ll feel some love. Their followers will see your brand, too!

Follow and Engage with Popular Boards

The best way to see a successful Pinterest strategy in action is to follow and engage with popular boards. You can learn a lot from the big dogs. See what kinds of pins they pin, what kinds of boards they have, and how much engaging they do. Your goal is to get on that level!

If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards.

Tip! It’s a good idea to follow popular boards because they are relevant to your industry and business as opposed to “just because” they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway.

Invite Others to Pin on Your Boards with Open Boards

add collaborators to your Pinterest board

Another cool board feature for marketing is the Open Board, which allows users to contribute their own pins. All you have to do is give them pinning access by adding their name or email. You, as the creator, of course, have full veto power, and your contributors aren’t able to change the board name or description.

This feature is great for marketing because you get your community involved in a personal way.

Invite your followers and get big authority brownie points if you can get industry experts and leaders to contribute to your boards!

Case Study: Women’s Health Magazine

Women’s Health Magazine created an open board called “Vision 21” where their followers pin their goals and visions. It promotes fan interaction and the brand at the same time! Talk about win-win.

pinterest business account open board with collaborators

Build Influencer Relationships

Reach a wider audience and gain more followers by reaching out to influencers in your field.

Start by following their boards, repinning their pins, and leaving engaging comments on their pins. Once you’ve dropped your name that way, you can initiate a bigger collaboration.

Ask if they will post on a board of yours, or offer to contribute to one of their boards. Offer ideas for their boards and show that you are familiar with their content when initiating collaboration, and you’ll be closer to that “yes” you’re looking for.

Case Study: Mejuri

Mejuri set themselves up for some great collaboration with their board dedicated to their community with the #thefinecrew. The Fine Crew board showcases their products worn by their community. Small influencers and brand partners are featured in Mejuri’s Instagram and Pinterest making it a great opportunity for cross-promotion.

mejuri collaboration board on their business pinterest account

Find Friends from Other Social Media Platforms

You know that when you create a new account with Instagram or another social media platform, they ask if you want to “Find Friends” using your phone’s contacts or Facebook friends.

Well, to save time and get a solid starting foundation of followers, Pinterest allows you to search for existing accounts.

search for accounts on pinterest

How to Promote Your Brand Successfully: Business Pinterest Account Strategies

Integrate Rich Pins

My friends, I would like to introduce you to Rich Pins. Trust me, they have earned their name.You’ll see the big brands like Target and Wal-Mart taking advantage of Rich Pins,and, you should, too!

I’m not guaranteeing that you will be rolling in a pile of Benjamins with just a couple of Rich Pins, but there is a reason they are called “Rich Pins.” They are full of valuable, traffic-generating information; and, right now, they are the best direct strategy for growing your sales in the Pinterest sphere.

Rich Pins come in 3 different flavors: recipe, article, and product, all fully loaded with their own set of valuable features that will boost your engagement and direct traffic to your site.

Perks of Rich Pins

When you apply for Rich Pins, you’ll get real-time information automatically updated on your pins and more ways to direct people to your site because your site will be linked to your Rich Pins. No hassle, no fuss. Just leads.

This example, from Urban Outfitters, shows the features of a “product” pin at work. You’ve got an official link to the store’s site, as well as updated live price and stock availability information.

urban outfitter's business pinterest account example of a product pin

“Article” pins are also valuable in that they can promote your blog posts and direct Pinterest users to your blog. Article pins come with a larger title with your brand’s logo, a description, and a call-to-action at the bottom with a direct link to your original site.

article rich pin on business pinterest account

How to Integrate Rich Pins

For any of your Rich Pins to have even the potential to direct traffic to your site, you need to get them validated on the Pinterest site itself. (If you aren’t the most tech-savvy, you’ll probably want some help from your web developer…it involves meta tags.)Here’s how to do it:

  1. Go to this page
  2. Decide what kind of Rich Pin (product, recipe, or article) you want to apply for
  3. Read the documentation for your Rich Pin type
  4. Add the appropriate meta tags to your site
  5. Validate your Rich Pins and apply to get them approved
rich pin validator on business pinterest account

Once your Rich Pins are approved by Pinterest, they will be out there for the entire Pinterest world to see, to repin, and to be directed to your site.

I’m not telling you that you should think about using Rich Pins because it would help your business. I’m telling you that you NEED Rich Pins if you want to keep up in the crazy social media marketing world.

The Fortune 500 companies are all using Rich Pins. Follow the big boys, and you’ll have the potential for some serious growth.

Mix Up Your Content

The rule for all social media is to mix up your content. You will lose the interest of your followers and lose your chances of gaining any new ones if your content is static and not diverse enough.

Please, whatever you do, don’t just post product photos. Do you remember that study done by The University of Minnesota? Well, the diversity of pins was the 8th most important factor when users were deciding whether to follow an account. Throw in some other boards that give your followers added value to avoid coming off as overly salesy.

Case Study: Benefit Cosmetics

The official Benefit Cosmetics Pinterest does a great job of mixing up their content without stepping outside their niche. They have boards dedicated to their latest and hottest products, like “POREfessional Fam” and “Hoola Fam,” but also have a board just for “Behind-the-scenes at Benefit.”

Benefit Cosmetics boards on pinterest

All of these boards relate to their cosmetic products; but, by giving “A PINK me-up for you!,” they aren’t just saying “buy our makeup,” but “see how our makeup can help you.”

Include a Direct Link to Your Site

Not all of your pins are going to make sense as Rich Pins. (Product photos, events, and articles benefit from the added information provided with Rich Pins, but not all of your content will.)

It’s all about context.

When you are pinning images to your “brand inspiration” board, you don’t need Rich Pins. Relevant quotes to your business definitely wouldn’t call for a Rich Pin.

There is one piece of information that comes with Rich Pins that your other “simpler” pins need, too: a direct link to your site.

Even your inspirational pins need a link to your site because if one quote you posted last Tuesday changed one of your followers’ lives, they likely will want to check out your brand. If you have a link to take them to your site, they don’t have to go searching for information, and you increase the chances of them finding your site.

Simply include the link in your pin description, and you’re good to go.

Put Your Most Popular Boards on Top

Over time, you’ll be able to see which boards are more popular and get more engagement. Put your best foot forward and move these boards to the top of your page so when users come to your page, they will see your best material.

Keep It Seasonal and Relevant

Another way to keep your content fresh is to piggyback off of holidays, seasons, and events. Like the Benefit Cosmetics’ss “Holiday Glam: LEAF x Benefit,” the more specific boards add more relevancy and catch attention because they make those products even more specific and create a sense of urgency. Take advantage of that!

Create a Board Just for Blog Posts

Grab all those article Rich Pins you have, and organize them into their very own board! You’ll want to put this board at the top of your page so your followers will see it first thing. This will help draw traffic to your site and make it easier for users to find your content since it’s all in one easy-to-find-board. They will thank you.

Track Your Success and Learn the Strategies that Work with Pinterest Analytics

One of the newest features on Pinterest for Business is the super helpful Pinterest Analytics. This feature is only for business accounts and allows you to see:

  • Which pins and boards from your profile people love most
  • What people like to save from your website
  • Who your Pinterest audience is, including their gender, location, and other interests
  • Which devices people use when they’re pinning your stuff
  • How adding the Pin It button to your website leads to referral traffic from Pinterest
business pinterest account - pinterest analytics

Why are these statistics important to you?

Because they will help your account and your reach grow.

The information gained from your Pinterest Analytics shows you which strategies work and which ones don’t. Knowing this, you will be able to build your future Pinterest strategy based on hard facts. The strategies that work are proven because you proved them.

To get access to your Pinterest Analytics, you’re going to need to verify your website first.

Poppytalk verified website on pinterest

There is another reason verifying your account is a good idea. It will help you gain authority and build trust. When Pinterest users see that little globe icon with a checkmark next to your website, they know you’re legit.

You can verify your website in the settings section by adding a meta tag. This will give you a verification badge, and you’ll be official. If you choose not to verify your site, you can still include a link to your site on your page, but you won’t be able to use Pinterest Analytics.

Don’t miss out on the crucial information Pinterest Analytics will give you. Verify your account!

How to Start Using Pinterest for Business to Improve Your Visibility and Promote Your Brand Right Now

I just threw a lot of information at you, I know. Don’t feel overwhelmed. The aspects of this guide are all totally necessary and can be broken down easily.

Just to quickly recap…

Your Pinterest for Business account comes with a ton of marketing power that’s completely different from a personal account. To tap into that power, you need to:

  1. Create popular images that are:
  • bright
  • crisp
  • high quality
  • 736×1102 pixels
  • infographics
  • in popular categories
  1. Get your pins seen by:
  • pinning from 2 PM – 4 PM EST and 8 PM -1 AM EST
  • using keywords in pin titles, descriptions, and image file names
  • linking to your other social media platforms
  • adding the Pin It hover button and Pinterest widget to your sites
  • sending your pins in newsletters
  • adding a call-to-pin in your pin descriptions
  1. Engage with followers and influencers to grow your reach by:
  • pinning up to 30 times per day
  • responding to follower comments
  • commenting on follower pins
  • following popular boards and commenting
  • inviting followers and influencers to pin on your boards
  • building influencer relationships
  • using “find friends” from Twitter and Facebook
  1. Promote your brand successfully with:
  • Rich Pins
  • direct site links in descriptions
  • a variety of content: seasonal and relevant
  • your most popular boards at the top
  • a board dedicated just to your blog posts
  1. Use the information from Pinterest Analytics to create a more successful future strategy

If you follow the strategies here and learn from the engagement you get, your Pinterest for Business account will continue to develop for the better, attract more of your target audience, and direct people to your site.

Happy Pinning!

Frequently Asked Questions About Business Pinterest Accounts

What is a business account on Pinterest?

A business account on Pinterest is an account that gives users special access to features like analytics, pin scheduling, and business resources. 

What is the difference between a personal account and a business account on Pinterest?

  • A personal account on Pinterest is just for casual use. You have access to create pins, boards, and Secret boards, but with a business account, you will have access to analytics, scheduling, and other resources. You will also have different terms and policies to comply with. Pinterest for Business was made to give you insight on your Pinterest so you can actively grow.
  • Are business accounts on Pinterest free?

  • Yes, Pinterest for Business is free to access. Anyone can sign up for an account or you can convert an existing personal account into a business account.
  • How do I make popular Pinterest pins?

  • Pinterest favors vertical posts, so vertical design will help push your pins. Also, as a visual platform, strong imagery and videos are a huge plus for you. Adding text as an overlay can also give users context about your post. Instructional content and infographics are very popular on Pinterest.
  • {
    “@context”: “https://schema.org”,
    “@type”: “FAQPage”,
    “mainEntity”: [
    {
    “@type”: “Question”,
    “name”: “What is a business account on Pinterest?”,
    “acceptedAnswer”: {
    “@type”: “Answer”,
    “text”: ”

    A business account on Pinterest is an account that gives users special access to features like analytics, pin scheduling, and business resources. 


    }
    }
    , {
    “@type”: “Question”,
    “name”: “What is the difference between a personal account and a business account on Pinterest?”,
    “acceptedAnswer”: {
    “@type”: “Answer”,
    “text”: ”

  • A personal account on Pinterest is just for casual use. You have access to create pins, boards, and Secret boards, but with a business account, you will have access to analytics, scheduling, and other resources. You will also have different terms and policies to comply with. Pinterest for Business was made to give you insight on your Pinterest so you can actively grow.

  • }
    }
    , {
    “@type”: “Question”,
    “name”: “Are business accounts on Pinterest free?”,
    “acceptedAnswer”: {
    “@type”: “Answer”,
    “text”: ”

  • Yes, Pinterest for Business is free to access. Anyone can sign up for an account or you can convert an existing personal account into a business account.

  • }
    }
    , {
    “@type”: “Question”,
    “name”: “How do I make popular Pinterest pins?”,
    “acceptedAnswer”: {
    “@type”: “Answer”,
    “text”: ”

  • Pinterest favors vertical posts, so vertical design will help push your pins. Also, as a visual platform, strong imagery and videos are a huge plus for you. Adding text as an overlay can also give users context about your post. Instructional content and infographics are very popular on Pinterest.

  • }
    }
    ]
    }

    Business Pinterest Account For Marketing and Brand Growth Conclusion

    Social media marketing is crucial to building brand awareness and steady relationships with customers. Pinterest is one channel that can help you do the same thing for your business. As a visual platform, it stands out because it acts like a visual search engine tailored to user interests. With the right strategy, Pinterest can improve your SEO, your customer outreach and help your business gain new fans.

    How will you use a Pinterest business account to amplify your marketing?


    Source: New feed 2

    How to Increase B2B Sales 150% During a Slow Q4

    How to Increase B2B Sales 150% During a Slow Q4

    It’s Q4, and the pressure is on.

    You have three months left to hit your sales targets and end the year on a high note.

    The only problem?

    Your sales pipeline is dry. No one is signing up for your offers, and your forecast looks bleak.

    Luckily, not all hope is lost.

    I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Not only have these tips helped grow my agency, but these are tried-and-true methods we use for our clients as well.

    Let’s dive in and open the B2B sales flood gates.

    10 Ways to Increase B2B Sales

    Whether you’re an SME or a massive conglomerate, you can use these strategies to increase your sales and give your Q4 pipeline a kick in the direction.

    1. Leverage Social Selling

    Still not sold on the buying power of social media? You’re leaving money on the table.

    • Fifty-four percent of social media users research products on different platforms.
    • Seventy-one percent of users will make a purchase based on social media referrals.
    • Seventy-seven percent will choose a brand over a competitor after a positive social media experience.

    What is social selling? It’s the process of finding and engaging with your potential customers online. 

    Every time you log into Instagram and reply to a DM or share an article on LinkedIn, you’re providing value and social selling. It’s a much softer approach than cold emailing and focuses more on building long-term, authentic relationships than traditional sales techniques.

    how to improve b2b sales - social selling

    How can you leverage social selling?

    • Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel.
    • Share case studies and testimonials: Social proof is a driving factor for online purchases. Use your results to prove you’re the best and develop a deeper know, like, and trust factor with your audience.
    • Focus on engagement: Instead of spending all your time creating content, focus on building relationships. Reply to all your DMs, jump into conversations in LinkedIn groups, follow your ideal customers, and engage with their content.
    • Talk about your transformation: Businesses and people buy transformations, not features. When talking about your product or service online, focus on the result someone gets from working with you.

    2. Support Your Sales Team

    If there is one thing that can ruin a potential sale, it’s bad sales rep interactions.

    Whether it’s someone dropping the ball and ignoring an email for weeks, or a dumpster fire cold email, it can quickly tank your brand’s rep and Q4 income goals.

    How do you prevent a sales mishap?

    By training your team.

    People buy from people they know, like, and trust. Your sales reps need the tools to figure out how to develop a rapport and close the sale.

    For a successful Q4, make sure your sales training includes:

    • Scripts for people to fall back on and avoid awkward silences or sounding unsure.
    • How to overcome common objections and communicate your brand’s results.
    • Strategies for finding leads and moving each one along the buyer’s journey.

    Remember, the better trained your sales team, the quicker you’ll get to your 150% Q4 sales target.

    3. Cash in on the Holidays

    The holidays are a gold mine for increasing your B2B sales. With the right strategy in place, you can scoop up some of the disposable income people have during these months.

    Here are some ideas to get the ball rolling:

    • Use expiring bonuses: This works well for Black Friday and Cyber Monday. Each day, remove one bonus to create a sense of urgency and FOMO (fear of missing out).
    • Increase the price: Start with your lowest price for an offer, and slowly increase it each day.
    • Create an exclusive offer: Put together a new product, service, or package for the holiday season. You can add a sense of urgency by telling your audience it’s only available for the holidays.
    • Offer free shipping or a discount: Cash in on the psychology of free stuff to lure in more sales. Getting something for nothing is a powerful emotional trigger known as the “zero price effect” and it’s extremely hard to resist.

    4. Ask Existing Clients for Referrals

    Referrals are the backbone of any business.

    Why?

    It’s the easiest sale you can get.

    Unlike a cold pitch where you have to establish trust before someone gives you a yes, referrals are warm leads. The person already trusts your brand and is ready to give you their money because the personal recommendation came from a friend, family member, or colleague.

    It’s one of the reasons why influencer marketing is dominating the online space. Brands are paying for the endorsement and trust the content creator has with their audience, which has more sway than a random ad in the newspaper.

    How do you get more referrals? Create a referral program.

    You reward your biggest fans for doing the hard work for you: finding quality niche-specific leads that usually lead to sales.

    How to Increase B2B Sales - Ask Existing Clients for Referrals

    5. Don’t Neglect Cold Calling or Emailing

    Cold calling (or emailing) is not dead.

    It’s very much alive and kicking and one of the best ways to increase B2B sales for Q4.

    However, there is a catch.

    Cold outreach is only effective if done correctly.

    If you’re mass spamming everyone and anyone with no real strategy, you’re not going to see any results.

    Why?

    No one likes to waft through irrelevant pitches. You’ll earn brownie points by taking the time to identify a problem you can solve and presenting a solution in a format that feels tailored, not mass-produced.

    6. Use Paid Ads to Increase Leads

    Not using paid ads yet?

    With more people online than ever before and 80.76 percent of the global population owning a smartphone, it’s time to dip your feet into this gold mine.

    By honing in on the keywords your audience uses to find solutions to the problem you solve, you can increase B2B sales while you sleep.

    If that’s not enough to get you opening up a Google AdWords account, this will:

    • PPC ads yield 50 percent more conversions than organic advertising.
    • Google ads can increase brand awareness by 80 percent.
    • Paid ads have a 200 percent ROI rate.

    The results are equally impressive on social media. The Content Marketing Institute found B2B paid advertising increased to 83 percent, with LinkedIn ads dominating the pack.

    Of all paid distribution channels, paid social media ranked second in producing results, with SEM taking first place.

    7. Create a List of Potential Clients

    The best strategy for increasing B2B sales? Knowing exactly who you want to target.

    Before diving into any of the other tips in this post, get clear on who you want to convert into paying customers.

    It’s the foundation of your game plan. Without it, you’re only wishing for a result instead of making it happen.

    How do you make a list of potential clients? Answer these questions:

    1. How many employees does your dream client have?
    2. How much does the business make in annual revenue?
    3. What is the niche problem you solve?

    The more specific you get here, the better chance you’ll increase your B2B sales during a slow Q4. 

    Once you have those answers, you can use tools like LinkedIn or Angelist to find companies that match your dream client description.

    How to Increase B2B Sales - Create a List of Potential Clients

    8. Develop a Strong Email Marketing Strategy

    Almost every couple of years, Facebook, Instagram or Twitter goes down, and influencers, business owners, and users start spiraling. 

    It’s a harsh reminder that any of the apps you’ve spent hours on growing a community can vanish with a click of a button.

    That’s why it’s crucial you get your followers onto a platform you can control, like email marketing. Not only will you always have access to your list (unless someone unsubscribes), but it’s profitable.

    According to OptinMonster, email marketing generates $44 for every $1 spent. That’s a mindblowing 4400 percent ROI, making it one of the best ways to increase B2B sales.

    Start your Q4 off strong and warm up your list with a strong email marketing strategy. 

    Don’t have a list? Use the next three months to grow one with email opt-ins like:

    • e-books
    • cheatsheets
    • checklists
    • industry reports

    9. Prioritize Video Content

    Video marketing is here, and it’s disrupting the industry, but what makes it so successful?

    After all, isn’t it faster to scan a few lines of a blog post (like you’re doing right now) than sit through an entire 10-minute video?

    While videos do require a bigger time commitment, customers still prefer it to text, and it has a plethora of business benefits.

    With Instagram trying to compete with TikTok, the platform is working hard to gain market share.

    The result? Instagram Reels has high engagement, and the algorithm prioritizes it above photo posts. In fact, Instagram came out and said it’s a video-sharing platform, not a photo-sharing app.

    The takeaway: There’s no better time to add videos to your content marketing mix and use it to increase your B2B sales. Start a YouTube channel, develop a Reels strategy, or embed videos on your website.

    10. Use Case Studies to Increase B2B Sales

    Selling to B2B is a little different from B2C.

    For one, there’s usually more than one person involved in the decision process. If you want a resounding yes from everyone involved, you need to show how your product or service delivers value.

    One of the most powerful marketing tools you can use to illustrate this is case studies. This piece of content is typically used near the end of the consideration and early decision stage of the buyer’s journey. It can help sway business your way when a prospect is deciding between two possible solutions.

    With 81 percent of people trusting friends or family over a business, a case study helps you leverage an outsider’s perspective in your favor. 

    Even though you’re creating the content, it’s about how one of your customers achieved a specific result and what someone can expect from working with you.

    It’s that all-important social proof we spoke about earlier, and it can go a long way in driving more B2B sales in Q4.

    Frequently Asked Questions About Increasing B2B Sales

    What is a B2B strategy?

    A B2B strategy is a marketing strategy employed by a company that sells products or services to other businesses instead of individuals.

    What are the four types of B2B marketing?

    There are four types of B2B marketing: producers, resellers, governments, and institutions.

    What is the B2B selling process?

    The B2B selling process is a business’s steps to market and sell its services or products to another business.

    What does B2B mean in sales?

    B2B stands for business-to-business. It happens when a business transaction takes place between two companies. For example, one company will buy raw materials from another to make their final product.

    {
    “@context”: “https://schema.org”,
    “@type”: “FAQPage”,
    “mainEntity”: [
    {
    “@type”: “Question”,
    “name”: “What is a B2B strategy?”,
    “acceptedAnswer”: {
    “@type”: “Answer”,
    “text”: ”

    A B2B strategy is a marketing strategy employed by a company that sells products or services to other businesses instead of individuals.


    }
    }
    , {
    “@type”: “Question”,
    “name”: “What are the four types of B2B marketing?”,
    “acceptedAnswer”: {
    “@type”: “Answer”,
    “text”: ”

    There are four types of B2B marketing: producers, resellers, governments, and institutions.


    }
    }
    , {
    “@type”: “Question”,
    “name”: “What is the B2B selling process? “,
    “acceptedAnswer”: {
    “@type”: “Answer”,
    “text”: ”

    The B2B selling process is a business’s steps to market and sell its services or products to another business.


    }
    }
    , {
    “@type”: “Question”,
    “name”: “What does B2B mean in sales? “,
    “acceptedAnswer”: {
    “@type”: “Answer”,
    “text”: ”

    B2B stands for business-to-business. It happens when a business transaction takes place between two companies. For example, one company will buy raw materials from another to make their final product.


    }
    }
    ]
    }

    Increase B2B Sales Conclusion

    While the world of B2B sales has changed a lot over the last 10 years, you have a whole host of new tools at your disposal. Instead of resisting social selling or the rise of video content, embrace it, and use it to increase your B2B sales for Q4.

    Remember, the more proactive you are with your strategies, the bigger your competitive edge. Keep experimenting with your sales strategies and stick with the ones which give you the results you want.

    Which of these strategies are you going to use to increase B2B sales in Q4?


    Source: New feed 2

    How to Get Useful Data From Losing and Inconclusive A/B Tests

    How to Get Useful Data From Losing and Inconclusive A/B Tests

    A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. 

    What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive? 

    Don’t throw in the towel just yet!

    There’s a ton you can do with inconclusive or losing A/B testing data. We’re going to cover how to put that information to good use—but first, let’s cover why A/B testing matters in digital marketing.  

    Why A/B Testing Is Crucial to Digital Marketing Success

    A/B testing helps marketers understand the impact of optimization methods. For example, it can show how changing an ad headline impacts conversions or whether using questions in titles drives more traffic. 

    conversion XL get useful data from losing and inconclusive A/B Tests

    A/B testing provides hard data to back up your optimization techniques. This allows marketers to make better business decisions because they aren’t just guessing at what drives ROI. Instead, they’re making decisions based on how specific changes impact traffic, sales, and ROI. 

    How Do I Know If I Have a Losing or Inconclusive A/B Test? 

    After running an A/B test, you’ll see the results in your own data dashboard (such as Google Analytics) or in the testing tool you use. 

    Optimizely, a popular A/B testing platform, provides data in an experiment results page, which tracks each variation, number of visitors, how many people completed a specific action, revenue, and other metrics. 

    How Do I Know if I Have a Losing or Inconclusive A/B Test

    The example above shows variation number one had fewer visitors but drove 5 percent more revenue, making it a clear winner.

    Other times, the numbers might be much closer. An inconclusive test might mean the numbers are less than a percent off, or neither variation got any traffic at all. 

    When your tests don’t have enough data or if the numbers are too close, they are considered inconclusive or statistically insignificant.

    Then, use these tips to make the most of your data. 

    6 Ways to Leverage Data From Losing or Inconclusive A/B Testing 

    You’ve run your A/B tests and are excited to get the results. Then, something unexpected happens: The variation you expected to win performs worse! Or you find the variations don’t actually impact the metrics you are tracking at all.  

    Now what? Don’t assume your test failed. There are plenty of steps you can take to leverage that data. 

    Try Something Really Different 

    Inconclusive test results could mean your variations are too close. A/B testing can help you see if a small change (like using red versus green buttons) impacts conversions, but sometimes those tiny tweaks don’t have much impact at all. 

    Remember that you may need to run the test with several similar variations to see what caused the change. 

    Rather than getting discouraged, consider it an opportunity to try something totally different. For example, change the page layout, add a different image or take one away, or completely revamp your ad, asset, or CTA. 

    Analyze Different Traffic Segments 

    So, your A/B test came back with almost identical results. Does that mean nothing changed? Maybe not. Rather than looking at all the data, try segmenting the audience to see if different people responded differently. 

    For example, you might compare data for:  

    • new versus returning customers 
    • buyers versus prospects 
    • specific pages visited
    • devices used
    • demographic variations
    • locations or languages

    Overall, your test might be inconclusive. However, you might find specific segments of your audience respond better to certain formats, colors, or wording. 

    You can use that information to segment ads more appropriately or create more personalized ads or content

    Look Beyond Your Core Metrics 

    Conversions matter, but they aren’t everything. You might have hidden data in your losing test results. 

    For example, you might find conversions were low, but visitors clicked to view your blog or stayed on the page longer. 

    Sure, you may rather have sales. However, if visitors are going to read your blog it means you’ve connected with them somehow. How can you use that information to improve the buying process? 

    Say you run two variations of an ad. If one variation drives massive traffic, and 30 percent of visitors from that variation convert, this could mean more revenue. Obviously the winner, right? 

    Not necessarily. Take a glance at your “losing” ad to see if it drove less traffic but had higher conversions, for instance. If you’d only been looking at traffic and outright revenue, you might not have noticed the second ad works better statistically, if not in rough numbers.

    Now, you can dig into the data to find out why it drove less traffic and use that to improve your next set of ads. 

    Remove Junk Data

    Sometimes tests are inconclusive not because your variations were terrible or your testing was flawed, but because there’s a bunch of junk data skewing your results. Getting rid of junk data can help you see trends more clearly and drill down to find crucial trends.  

    Here are a few ways to clean up junk data so you can get a clearer understanding of your results: 

    • Get rid of bot traffic. 
    • If you have access to IP addresses, remove any from your company IP address. 
    • Remove competitor traffic, if possible. 

    Also, make sure to double-check tracking tools you use, such as URL parameters, work correctly. Failure to properly track testing can skew the results. Then, verify that sign-up forms, links, and anything else that could affect your data are in working order.

    Look for Biases and Get Rid of Them

    Biases are external factors impacting the results of your test. 

    For example, suppose you wanted to survey your audience, but the link only worked on a desktop computer. In that case, you’d have a sample bias, as only people with a desktop will respond. No mobile users allowed.

    The same biases can impact A/B tests. While you can’t get rid of them entirely, you can analyze data to minimize their impact. 

    Start by looking for factors that could have impacted your test. For example:

    • Did you run a promotion? 
    • Was it during a traditionally busy or slow season in your industry? 
    • Did a competitor’s launch impact your tests? 

    Then, look for ways to separate your results from those impacts. If you can’t figure out what went wrong, try rerunning the test. 

    Also, take a look at how your test was run. For example, did you randomize who saw which versions? Was one version mobile-optimized while the other wasn’t? While you can’t correct these issues with the current data set, you can improve your next A/B test. 

    Run Your A/B Tests Again 

    A/B testing is not a one-and-done test. The goal of A/B testing is to continuously improve your site’s performance, ads, or content. The only way to constantly improve is to continually test. 

    Once you’ve completed one test and determined a winner (or determined there was no winner!), it’s time to test again. Try to avoid testing multiple changes simultaneously (called multivariate testing), as this makes it hard to see which change impacted your results. 

    Instead, run changes one at a time. For example, you might run one A/B test to find the best headline, another to find the best image, and a third to find the best offer.

    Losing and Inconclusive A/B Testing: Frequently Asked Questions

    We’ve covered what to do when you have losing or inconclusive A/B testing results, but you might still have questions. Here are answers to the most commonly asked questions about A/B testing. 

    What is A/B testing?

    A/B testing shows different visitors different versions of the same online asset, such as an ad, social media post, website banner, hero image, landing page, or CTA button. The goal is to better understand which version results in more conversions, ROI, sales, or other metrics important to your business. 

    What does an inconclusive A/B test mean?

    It can mean several things. For example, it might mean you don’t have enough data, your test didn’t run long enough, your variations were too similar, or you need to look at the data more closely. 

    What is the purpose of an A/B test?

    The purpose of an A/B test is to see which version of an ad, website, content, landing page, or other digital asset performs better than another. Digital marketers use A/B testing to optimize their digital marketing strategies

    Are A/B tests better than multivariate tests?

    One is not better than the other because A/B and multivariate tests serve different purposes. A/B tests are used to test small changes, such as the color of a CTA button or a subheading. Meanwhile, multivariate tests compare multiple variables and provide information about how the changes interact with each other. 

    For example, you might use multivariate testing to see if changing the entire layout of a landing page impacts conversions and which changes impact conversion the most. 

    What are the best A/B testing tools?

    There are a wide range of testing tools based on your needs and the platform you use. Google offers a free A/B testing tool called Google Optimize. Paid A/B tools include Optimizely, VWO, Adobe Target, and AB Tasty.

    You may also be able to run A/B tests using WordPress plugins, your website platform, or marketing tools like HubSpot.    

    {
    “@context”: “https://schema.org”,
    “@type”: “FAQPage”,
    “mainEntity”: [
    {
    “@type”: “Question”,
    “name”: “What is A/B testing? “,
    “acceptedAnswer”: {
    “@type”: “Answer”,
    “text”: ”

    A/B testing shows different visitors different versions of the same online asset, such as an ad, social media post, website banner, hero image, landing page, or CTA button. The goal is to better understand which version results in more conversions, ROI, sales, or other metrics important to your business. 


    }
    }
    , {
    “@type”: “Question”,
    “name”: “What does an inconclusive A/B test mean? “,
    “acceptedAnswer”: {
    “@type”: “Answer”,
    “text”: ”

    It can mean several things. For example, it might mean you don’t have enough data, your test didn’t run long enough, your variations were too similar, or you need to look at the data more closely. 


    }
    }
    , {
    “@type”: “Question”,
    “name”: “What is the purpose of an A/B test?”,
    “acceptedAnswer”: {
    “@type”: “Answer”,
    “text”: ”

    The purpose of an A/B test is to see which version of an ad, website, content, landing page, or other digital asset performs better than another. Digital marketers use A/B testing to optimize their digital marketing strategies


    }
    }
    , {
    “@type”: “Question”,
    “name”: “Are A/B tests better than multivariate tests? “,
    “acceptedAnswer”: {
    “@type”: “Answer”,
    “text”: ”

    One is not better than the other because A/B and multivariate tests serve different purposes. A/B tests are used to test small changes, such as the color of a CTA button or a subheading. Meanwhile, multivariate tests compare multiple variables and provide information about how the changes interact with each other. 

    For example, you might use multivariate testing to see if changing the entire layout of a landing page impacts conversions and which changes impact conversion the most. 


    }
    }
    , {
    “@type”: “Question”,
    “name”: “What are the best A/B testing tools? “,
    “acceptedAnswer”: {
    “@type”: “Answer”,
    “text”: ”

    There are a wide range of testing tools based on your needs and the platform you use. Google offers a free A/B testing tool called Google Optimize. Paid A/B tools include Optimizely, VWO, Adobe Target, and AB Tasty.

    You may also be able to run A/B tests using WordPress plugins, your website platform, or marketing tools like HubSpot.    


    }
    }
    ]
    }

    Conclusion: Make the Most of Losing or Inconclusive A/B Testing  

    A/B testing is crucial to the success of your online marketing strategy. Whether you focus on SEO, social media, content marketing, or paid ads, you need A/B testing to understand which strategies drive results. 

    Every A/B test is valuable—whether your new variation wins, loses, or is inconclusive, there is important data in every test result. The steps above will help you better understand your A/B testing results so you can make changes with confidence. 

    Have you used losing or inconclusive A/B testing before? What insights have you gathered? 


    Source: New feed 2