Cognitive biases: How to get people to prefer your business

Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions.

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3 key components of mobile audience marketing

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve.

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Why people are essential to B2B marketing success

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed.

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Reaching the elusive digitally-driven millennial consumer

Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous generations.

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