Here is an article written by Janice Jenkins that explains the importance of a beautiful, professionally designed brochure that matches your company brand (website, business cards, postcards, flyers, newsletters, etc.).
Are your brochures helping your business or do they only hurt you further? How good is your brochure printing? Do you often apologize for your marketing collaterals because you feel they just do not make the cut?
If you are often unhappy with your print brochures every time you send them out to your target clients, then you need to re-evaluate yourself and your collaterals – whether you still want to pay for mediocre marketing collaterals that just do not achieve what you expect them to accomplish.
As one expert marketer used to say, owning a wrench does not make one a qualified mechanic. Just as a desktop publishing application does not make for an effective brochure with great copywriting and design template. A little thought and careful planning are in order. When you plan your brochure printing right, it can go a long way in creating marketing collaterals that not only incorporate the brand identity you want, they can also provide you with the means for your target clients to respond to you positively.
So why do you need a good brochure? First of all, a brochure is as important as your business cards. But more than introducing yourself to your target clients, your print brochures actually do more – they introduce your entire company to your target clients. Each of your brochure prints is an executive summary that gives your target clients an idea of what you do and what you can offer. Thus, your brochure is one of the more important marketing tools as you are afforded the means to do a little bragging without having to be embarrassed doing it.
Your brochure just gives you a way to create a lasting impression by putting your best foot forward in the most favorable manner.
Second, a good brochure is important because it affords you to get the success you want. It allows you to accomplish what you have set out to do in the first place – that is, to be able to grow and be successful in your industry. Hence, your brochure must be able to effectively communicate what is essentially your business. This means having to convey in the briefest and most concise way possible all about your business, your products and services. Your marketing tool must be able to reach out and move your target clients who know nothing of who you are and what you can do in the first place.
A good brochure is also important to have because it is necessary to leave a good impression to your target clients. People generally expect a professional and reliable company to have print brochures in their marketing arsenal. And it goes without saying that a professional and credible company would also have equally great and solid products and services as offerings. A good quality and professional brochure can help you build trust and reliance among your target clients which can make them want to learn more about you and your business.
Finally, a good brochure is important because it lets you introduce yourself and your company to your target clients that they get to have something concrete to make them feel who you are and what you can do. Thus, your quality brochure printing should be able to become both an opportunity to open doors for you, as well as become reminders afterwards for target clients to refer to in the future.
So here is the final question: does your brochure printing do all these? If not, then it is high time for you to scrap the brochure template you have been using and get a new one to fully describe the best that you can do for your target clients – so much so that they do not hesitate to act on your call every time they read your brochure.