The MarTech agenda… and 7 more reasons to attend

Looking to improve ROI? Searching for the right marketing technology? Or to meet others who have overcome the challenges of modern marketing? The MarTech® Conference is designed for you, the senior decision-maker working at the intersection of marketing, technology, and management. Here are 8…

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Brightcove to buy video ad tech platform Ooyala for $15 million

Brightcove CEO says the deal will immediately grow the company’s global workforce and accelerate its ability to deliver deeper support for customers.

The post Brightcove to buy video ad tech platform Ooyala for $15 million appeared first on Marketing Land.

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Adjust unveils a new standard to combat fraudulent ad clicks

Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.

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2019 Martech Trends You Need To Know

Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers. Learn how you can harness…

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