The social media marketing week in review: A round up of news and announcements you may have missed.
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Source: New feed
Does Facebook have a problem with HTTPS URLs in posts with images?
Images may fail to load or get replaced with random images when posting HTTPS links.
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Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video.
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Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers
It limits targeting options to keep advertisers from running discriminatory ads.
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Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds
25% of listeners have bought products discovered through podcast advertising.
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Marketing strategy and operations: The silent knights of your org
It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or services.
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Don’t pay more later. Register for SMX East.
Book your pass by Saturday, August 24 to save up to $900 off on-site rates!
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Personalization offer doesn’t lead to more personal data sharing [Survey]
Data sharing is highly situational; marketers can’t assume personalization is always desirable.
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Shopify introduces native chat tool for e-commerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional cost.
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LinkedIn Sales Navigator will now surface more content for sales teams to share
LinkedIn is integrating Elevate, its content-sharing app, into Sales Navigator.
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