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The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet GDPR requirements.
The post IAB Europe releases new GDPR consent framework for comment appeared first on Marketing Land.
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Prior to joining Snap, Mitchell worked with Snapchat to produce vertical video and AR campaigns for brands like McDonald’s and Gatorade.
The post Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO appeared first on Marketing Land.
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The company generated $14.9 billion in ad revenue during the first quarter of the year, with 93% coming from mobile ads.
The post Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads appeared first on Marketing Land.
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In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media interactions.
The post We can’t live without digital media, but why would we want to? appeared first on Marketing Land.
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IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24.
The post IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs appeared first on Marketing Land.
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Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization.
The post SEO guide to optimizing your LinkedIn profile for more connections, better leads appeared first on Marketing Land.
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New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition.
The post Salesforce Summer ’19 release preps for Lightning migration: What you need to know appeared first on Marketing Land.
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The video platform’s newest feature lets marketers create customized video channels that can be distributed across devices and connected TV platforms.
The post Vimeo Showcase opens up Roku, Amazon Fire to video marketers appeared first on Marketing Land.
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With Instagram shoppers able to purchase directly through posts, the simplified path to purchase makes the platform attractive for retailers.
The post Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy appeared first on Marketing Land.
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We just wrapped the MarTech Conference in San Jose and are already hard at work planning our next event happening September 16-18 in Boston. We’d love to have you as one of our speakers! We’re going to program this next MarTech a little differently than we have in the past. Previous MarTech agendas…
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