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Affordable search engine optimization
by Lori Bratz
webprohelp.com

How can a business owner get search engine optimization at an affordable price? Hire an expert with lots of experience and a track record of satisfied clients. Costs rise when the “pro” doesn’t know the actual development or SEO process. Web Pro Help is affordable because we know EXACTLY what to do, where to start and how to quickly optimize your website for top search engine placement. Web pro help has been optimizing sites for search engines since 2006. Our clients enjoy top organic Google placements by proper SEO techniques. We don’t waste a lot of time hunting and pecking and guessing what to do and then handing a spreadsheet over to your developer to implement.

But enough about me.  What about you? What are your goals? Hm? What’s that now? You’re not sure?

Three goals for optimizing your site for search engines:

Goal number 1: Make sure your site has the proper structural hierarchy of information. Think back to high school composition class and apply that thinking to your search engine optimization. Logical, structured data, laid out in a clean, organized way. Don’t make the mistake of writing a simple business card website with pretty words and phrases and then, hide a long list of keywords at the bottom of your site in a font color that matches the background. Such a bad idea. Spiderbots hate anything that smacks of deception. And that truly does.

Goal number 2: Make sure your site has the proper language. Think this through. Imagine your ideal customer going to their computer and looking for your business. What words do they type into their search engine? Be logical. Think like a consumer, not like an industry expert.

Goal number 3: Make sure your site has a map for robots to follow. A site map gives instructions to search engine robots about where to find pages of your site that it might not find on its own. As a rule, spiders crawl the main pages of a site but can miss subpages.

Good luck and call web pro help. We’re here to help!

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Why hire a professional website managment company to manage your content?
By Lori Bratz
webprohelp.com

You have a website that looks exactly like you want it to look, it contains all the necessary information about your business and it has some flash and some other cool elements. Congratulations are in order – until your competitor builds a website that has the fresh content that search engines crave, and they eat your celebration lunch.

You have what I like to call A Business Card website. It’s only useful to you and the people who already know about your business. A business card website is FINE if you are already very busy and can’t handle more customers, or if you simply want a place for your existing customers to find information about your business. But, if you want to get the attention of the Googles and Bings and Yahoos of the world, and be listed on the first page as an actual information resource, then you need to get WRITING!

Nothing tastes more delicious and keeps a spiderbot coming back to feast on MORE OF YOUR WEBSITE than fresh, hot, relevant content, served up piping hot each and every day. Mmmm, MMMM! :::robot voice::: Yum. This. Is. Delicious. :]

Goal? Feed those spiderbots or your website will sink into the mire of Google’s search results.

Clearly the answer is for you to sit at your desk all day long and write articles about your industry, your business, your target demographic and keep posting them to your website. Make sure you put the correct heading, subheading and meta tags on each article and organize your site in a heirarchy of related content.

Lucky thing you don’t have a BUSINESS to run.

Oh wait, you DO have a business to run. THAT is why you hire a website management company that specializes in writing good, effective website content. Good content writers do NOT have to have YOUR level of expertise to write content for you. Professional content writers do research on your industry, they talk with YOU to find out what message you’d like to put out, they learn about the latest news affecting your industry, and they produce good, solid content that feeds those search engines and keeps YOUR business on top of the organic search results! And THAT is delicious!

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How to write good, effective web content
by Lori Bratz
webprohelp.com

Everyone knows someone who knows how to turn a nice phrase. Beware of turning your web content over to someone who doesn’t have relevant experience or the discipline to research your industry. I had a friend who owned a construction business who hired a “professional writer” to write content for his website, but that content never came. His “professional” was a lady who spent 10 years writing (and publishing) articles about toddler issues. The writer was just out of her comfort zone so the content never came, the customer got frustrated and the website never launched. A good lesson for everyone. Get qualified professionals who know how to incorporate valid, searchable keywords with relevant content. Remember, no one is searching keywords like, “Pretty Flash Image,” or “proud to serve the good people of our community” to find you.

Good, effective web content
1. is information that is relevant to your business.
2. is filled with the keywords that people are using to find the product or service you offer.
3. is not information to trick visitors to your site to get them to buy something totally unrelated.
4. is not rocket science.

You don’t need to hire a professional writer to write every last word of content. You do need to acquire professionally written information, but, unless your product or service is new to the marketplace, the smart way to go is to buy prewritten information in the form of articles or data feeds unless you have the budget to actually hire a writer who specializes in your industry. There’s nothing wrong or unethical with turning to your manufacturers to ask if you can leverage some of the work they have had professionally produced. Most often, manufacturers produce their materials specifically to help distributors sell their products.

Always approach content with the intention of offering solid help and information to your potential clients.

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How to write effective content for your website
By Lori Bratz
Webprohelp.com

The best advice I can give you is to stay focused on your message. Be sincere. Be helpful. Help the people that you can and have a focused “Call to Action”.

Be focused. What is your product or service? Specifically? Write about your product in detail. What size is it? What are the benefits? Being specific and describing your product or service carefully will help you in your search rankings. People aren’t looking for “the best darn sewing machine company in the world”. They’re looking for a Husqvarna sewing machine dealer in Paducah.

Be sincere. When you write about your product or service, write about it truthfully. Be honest. If you truly ARE the leading business in your industry, add backup information to your claim. Don’t just throw words around about how awesome you are. That just makes you look untrustworthy.

Be helpful. Let your customers and potential customers know that you have a business or service that can be helpful to them, and why. Your content should PRE-ANSWER the questions that a potential customer might have. Why should they have your service/attend your class/buy your program?

Accept that your product or service is NOT for everyone. There are some people who are not interested in or who will not benefit from your product. Don’t try to “trick” people into buying your product or service by making misleading statements. What you have to offer may not be the right fit for some people. Accept it and move on. Focus on reaching out to the people you CAN help.

Have a “Call to Action”. That is to say, have a statement that tells your visitors what you want them to do. “Buy Now”, “Sign Up Here”, “Call For an Appointment”. If a customer has found your website, and is interested in buying your product or service, let them know how to do it.

Good luck and remember, nothing speaks to customers like a sincere attitude!

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What is Website Management?
by Lori Bratz
WebProHelp.com

Adding a slideshow, changing information, posting an article, listing an announcement, responding to blog comments, monitoring and managing your online reviews. Those things all fall under the catagory of website management. Those are the tasks required to keep your website up-to-date with what is happening with your business. Search engines give your website more attention when you update the information more frequently. That is to say, they visit more often, and they list your site higher on results pages when they “learn” that your content changes frequently and is relevant. Read the Official Google Blog on “Fresh Content is Like Warm Cookies” from Nov, 2011. “If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.” Proper website management = frequent updates.

Website maintenance, on the other hand, is more structural and behind-the-scenes to fight downtime and hackers. It’s visually checking your directories and files for errors, it’s frequently changing your passwords, it’s checking that links on your site aren’t broken, it’s checking the mail server, its checking your tools and web services (like WordPress, Concrete5, Drupal) for upgrades, it’s keeping on top of the latest news and information about your website’s technology and knowing when and how to fix those things when fixes are required.

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Do you need professional web help or can you go it alone?
By Lori Bratz
WebProHelp.com

Yes, you CAN build your own website. It’s not really that hard. You can build it using google pages, wordpress, blogsite, etc. and it may look as pretty as your business card. A pro writes and organizes your content in a logical, SEO-rich, intuitive way and does all the valuable behind-the-scenes stuff that make your site a functioning, search-engine-indexed, income-generating entity on the web.

Building your own website can be a lot like stuffing your business card in the mail slot at the public library and expecting it to magically be a part of the card catalog. But enough about MY best interests. Let me give you some tips and their associated trips.

DIY Tip: If you decide to go it alone, do yourself a favor and keep it simple. Bells and whistles are like jewelry. Less is more. Remember, the goal of your website is to be your company’s first impression. It’s your business’s eHome and people are dropping in at all hours. And they’re judging. Keep it simple, well-organized, clean and for goodness sakes water the plants. (Don’t have dead links, broken images, outdated info.)

DIY Trip: Simple is good – but it’s ok to add some razzle dazzle. If your site is TOO sparse, then it can look weak and unprofessional.

DIY Tip: Buy a domain name and buy your own hosting. My recommendation, GoDaddy and Dreamhost. Choose a plan, pay your bills on time, remain on top of those things.

DIY Trip: Don’t just buy your domain name and hosting and walk away. Make sure you renew your domain name AND make sure you pay your host. Otherwise, you will lose your domain name and/or your host will take your site down for non-payment. Seems pretty basic but I’ve seen this happen over and over and over again to smart, well-meaning business owners.

DIY Tip: Start a blog. You can use your domain name as your blog name. Its nice because blogs already have databases and other handy infrastructure. And the big bonus is that they can be updated by YOU any time you want!

DIY Trip: You can’t really customize your blog without technical or programming knowledge (because you need to get at the CSS to make changes and customize layouts, etc.). So, you choose any available template and just try to be happy. Also, you might not know how to manage the comments that people and spammers leave. Be diligent about monitoring for inappropriate comments and keep the moderation cue tidy. Deleting 3000 spam messages gets to a person. (A pro can run a script thru the SQL and clean those nasty things out lickity split.)

DIY Tip: Content Content Content. Remember, your target audience is a search engine spider looking to find out what your website is all about.

DIY Trip: Unnecessary content. Repeating and repackaging your elevator pitch over and over on your website is a huge waste of 1′s and 0′s. Unless you are talking about Marie Antoinette, do not overuse words like Revolutionary. If you have a store that sells boulders, please clearly state that you sell boulders, which are a lot like rocks and stones and gravel…. You get the idea.

Good luck! Let your creativity flow! Call us if you need pro web help!

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The secret of website optimization is that there is no magic involved at all.  Forget about tricking the search engines and work on defining your business correctly by logical, descriptive keywords. 

Combating common website optimization mistakes:

List Spamming:  Some “Website Specialists” believe that the best way to get “juice” is to spam list services like Craigslist.  Posting to public forums every day only serves to annoy the community and will guarantee that you are flagged and removed and possibly even banned from the service.

Instead:  Post to lists no more than every three days and delete your old listing.  Exercise common courtesy.

Posting junk:  Never try to “trick” your audience into clicking your links.  That just costs you time and bandwidth.   Driving unqualified traffic to your website is about as useless as inviting triangles to a circle convention. 

Instead: Be as clear and descriptive as you can, and post only where you believe your target audience to be.

Using useless adjectives in meta tags:  This is a common mistake made by the best of writers.  Adjectives, or words that describe other words like, “Best, brightest and premiere” are not effective for meta tags because people who are looking for you are not searching for those words. 

Instead:  Use simple noun combinations that describe your business or service and physical location; Seattle Catering, Puyallup Flat Roof Replacement, Capital Hill Document Storage.

Be sincere in your aim to give the most comprehensive description of exactly what your business does so that people who are looking for you can find you as quickly as possible. Thoughtful logic will tell you exactly how to optimize your website.

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The internet is now the #1 source consumers turn to to buy products and services. 

Are You Ready? The first place your customers go to find you is the web. Your internet presence will most often be the first impression you give to a potential new customer. Make sure it’s great. Can You Be Found? Millions of business owners and consumers use the internet to find information, research companies, and make buying decisions. If you have a website, you need to be loud and clear. 

Here are the 5 basic steps for website optimization:

Step 1 is site optimization (proper page titles and descriptions, meta tags, labeling images with alt text, etc).

Step 2 is listing you in key places on the internet.

Step 3 is narrowing down keywords: getting down to the nitty gritty with who are target audience is!  

Step 4 is optimizing your site’s content (articles and info) with those target keywords.

Step 5 is writing up style guidelines for the site (rules that your writers, web helpers, contributors should follow:  ex: always use alt text with an image).

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Be sure your designer creates your website with text in mind, organized in managable, easily distinguised boxes or paragraphs with lots of keyword-rich headline h1 tags. You need to have lots and lots of real, searchable keyword-rich text on your site, especially on the homepage. Your homepage should contain samples of every bit of content you care to place on every page of your website. Not just -links, but nice descriptive paragraphs. Keyword-rich text text text all around. Google spiders should visit your site and eat up tons and tons of text and index you with loads of valid, solid information. Text that is written for the web isn’t as lovley or poetic as it is for print, but it’s essential that it be very straightforward, direct and descriptive.

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10 things you need to know before you spend money on keyword advertising
By Lori Bratz
WebProHelp.com

The best customers are the ones that come looking for you. I could sit and cold call businesses all day long and try to explain why they need me, but it’s much easier to pay search engines or strive for high organic placement to send me qualified leads: people who are looking for my services already. It’s good to strike while the iron is hot, and when keywords turn into hot customers, send them to me.

What do you need to know to buy keywords that actually convert to sales?

#1. Know your bottom line. An alarming number of business owners have NO idea what percentage of their money is being spent on essentials or how much profit they are earning, consequently, they don’t know what they can afford to spend on advertising. Do not start buying advertising (or anything else) until you know your bottom line.

#2. Know your customers. Who are the people that want to buy your product or service? Where do they live? Target those people in that area only. Highly targeted ads are more expensive, but they also deliver more qualified leads.

#3. Know your sales cycle. How long does it normally take consumers to purchase your product after they decide they may want or need it? Usually, the more expensive a product or service is, the longer the buying cycle. If you’re selling a $50 radio, you will probably see lots of conversion right away. If you’re selling a $15,000 roof repair job, the sales process will take a lot longer. Your audience is taking time to make an informed decision, gathering information, taking to experts, financial institutions, insurance companies, etc. If you stop advertising before the buyer completes the buying process, then you wont be there when they are ready to make the purchase. Be prepared to go the distance.

#4. Have a realistic advertising budget. Remember the old saying, “You need to spend money to make money.” I always tell my clients that if the conversion is there, they should spend as much as they can on their advertising. That is, if it costs you $10 to make $100, why wouldn’t you do as much as you could? Throwing just a few dollars at advertising is like throwing it out the window.

#5. Know your acquisition cost in order to get started. That is, how much it costs you right now to get a customer. For example, if you spend $200 mailing out flyers, and you get 10 customers in your store, then your acquisition cost is $20. It costs you $20 to get a customer. Online advertising works in much the same way. Don’t expect the internet to magically send you customers for nothing. Anything worth having is worth working for. It’s a numbers game. Go go go.

#6. Know your availability and inventory. Are you advertising so aggressively that you can’t keep up with your orders?

#7. Know your industry. If you are selling a product or service that is in a highly competitive market with major, corporate-backed budgets, consider niching. A niche is a specialty product or service. If your market is highly saturated, your keywords will be far less effective than a new or un-tapped market.

#8. Know your competition. Study your competitors ads to see how they are representing themselves and then make your ad more inviting to customers. If you see that your competitor is offering your main product for less, then offer free shipping. Note: You must NEVER click a competitor’s ad. That is plainly and simply stealing. When you visit your competitor’s site, type their URL into a browser. There’s plenty of customers out there for everyone. Fraud click is the lowest, most reprehensible behavior on the net.

#9. Know when to try something else: You can learn what keywords people are searching to get to you by studying your search engine account page and you own website statistics. If you have keywords that aren’t converting, then simply stop spending time and money on those keywords.

#10. Hire a professional: There are lots of people who claim to be SEO specialists, but only a few truly deliver on these claims. You truly get what you pay for. Look for someone with proven results.

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