I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks.
Now, I don’t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers were great.
Just look at the screenshot above. It’s my revenue on a bad
month of selling info products.
So today, I thought I would do something different.
Instead of just blogging about marketing tactics, I thought I would share my old business model with you and give you the exact emails, power points, and everything you need so that way you can replicate my results.
Are you ready?
Step #1: Figure out what you want to sell
Don’t worry about traffic. Instead, I want you to figure out what you want to sell.
Whatever it may be, it needs to solve a problem for people.
For example, I’ve sold marketing courses that teach people
how to get more traffic. This is a problem businesses have as they need traffic
in order to generate sales.
You can literally sell almost anything online, just make sure you are passionate about it and know that subject well.
Here are some general rules I’ve learned about creating a handful of info products:
People want course material in video format. Don’t
waste your time with too text-based documents or audio files.
Your videos need to be short and to the point.
People are strapped for time.
Your course should be completed within 2 or 3
months at the latest. Ideally within 6 weeks.
Include workbooks, cheat sheets and quizzes
throughout your course. You can easily create these in Kajabi.
Step #3: Create a presentation
You need to create a presentation that helps you sell your
The presentation should look something like this:
If you want, you can just use my slides and modify them to
whatever product or service you are selling. You can download
my slides here.
I know looking at slides can be a bit confusing but watching
this video may also help as it breaks down the process.
Once you have created your PowerPoint, you’ll need to use a software like Webinar Jam to present to people who are potential customers (don’t worry, I’ll teach you how to get traffic in a bit).
What Webinar Jam does is make it easy for you to create a
Webinar that people can join and you can then sell them through it. That’s what
almost all of us do to sell info products… it works really well.
Step #4: Create emails and set up your CRM
Emails are key to generating income through info products.
And in order to succeed with email marketing when it comes to selling digital products, the right CRM will make all the difference in the world.
Without the right emails, you won’t do well. It’s really that simple.
There are 8 types of emails that you need to create:
Indoctrination – you need to build a connection with people. People are more likely to convert if they know more about you and trust you. (here are my indoctrination emails)
No shows – just because someone signs up to watch your webinar, it doesn’t mean they will attend. For everyone who doesn’t attend, you’ll want to email them and get them to watch the replay. (here are my no show emails)
Encore – not everyone will watch your whole webinar. If they don’t stick to the end they won’t see your offer. You’ll want a few emails that push the replay. (here are my encore emails)
Countdown sequence – you’ll want to close off your course. Letting people know that they only have a few days left to buy is a really effective way to generate sales. These emails will roughly make up 1/3 to half of your sales. (here are my countdown emails)
Free trial offer – the majority of people won’t buy from you. Offering the last chance free trial offer is a great way to roughly get 15% more sales. (here are my free trial emails)
I know that sounds like a lot of emails to create and it is, but don’t worry, just click the links above that contain the emails I used and just modify them for your product. 🙂
The key with the emails is to just not mail them out, but it’s to use automation. You can easily set that up with Keap.
The reason most of us marketers use Keap (aside from being a great and efficient tool) is because it connects with other tools that help us maximize our email revenue while also providing the most flexibility.
The flexibility you’ll gain by using Keap will help you make more money. Here’s what I mean:
PicSnippets – for you invite sequence emails you’ll want to use a customized image that has someone’s name in it. Just like how the image above has “Ben’s” name in it. And it dynamically changes to the person’s name.
Plus This – during the objection handler sequence I typically text everyone who watched the webinar with their “first name?”. Plus This automatically does this and what you’ll find is when you text someone their first name they will usually text back with “who is this?”. That’s when Plus This automatically responds with “Hey this is Neil Patel, I just wanted to thank you for watching my webinar. I wanted to follow up and see if you had any questions or if I can help answer anything for you.”. You’ll find that a lot of people will text back with questions, all you have to do is answer them and you’ll generate more sales.
Plus This – I know I mentioned Plus This above, but you will also need it for emails related to your countdown sequence, last chance emails, and free trial offer. You want to use a countdown timer within those emails. The time should adjust based on when you send each email off and the time zone the individual is in. Plus This does all of it for you automatically.
Collect payments – I also use Keap to collect payments. So, once I email someone, they can click a button and buy through pre-made payment pages that Keap provides you.
Step #5: Drive traffic
One of the key ingredients to making money through info products
is to have traffic.
And I know what you are thinking to… “Neil you did well because
you have a ton of traffic”.
Well, people like Sam Ovens and Grant Cardone don’t rank well on Google, yet they make 8 figures a year. They profitably sell info products through ads.
If you want to grow your traffic, go through the following
Run your URL through Ubersuggest. Click on the “site audit” report as it will show you what to fix in order to maximize your revenue.
You now have a handful of ways to generate sales. Facebook ads are probably the quickest way to generate sales and usually, for every dollar, you spend you should generate at least 2 dollars in revenue.
If you want a longer-term approach, consider SEO and content
And a good mid-term approach is leveraging Instagram and
building a personal brand.
Or if you really want to see your numbers grow, consider
doing all of them. 😉
I know everything I broke down may seem overwhelming, but it
shouldn’t be. Just take one step at a time.
Plus there are a lot of tools that make your life easy and do most of the hard work. I pretty much mentioned them all above and you can get them to play nice by using Zapier, which can connect them easily if you aren’t able to figure it out.
And if you are wondering why I stopped focus most of my efforts on info products it isn’t because it was bad business.
It’s the opposite. It’s a good business… but to scale it to
millions a month in revenue is tough and you’ll find that your profit will
In other words, your upside is limited and it’s not hard to
make a few million a year in profit, but anything above that gets really tough.
So, what are you going to do with the information above?
Are you going to try and sell info products?
If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field.
Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community.
Sure, there are spam plugins like Akismet, but it doesn’t catch everything.
Now, most blog comments contain the nofollow attribute in which they tell Google not to follow the link or drive any “SEO value” to that URL.
But still, people still leave blog comments for the purpose of link building.
So, over the past 7 months, I’ve been running an interesting experiment to answer the age-old question…
Do backlinks from blog comments actually help rankings?
First off, for this experiment, we used “domain score,” which is similar to domain authority.
If you want to know your domain score, the backlinks report in Ubersuggest will tell you what it is.
With this experiment, I sent out an email to a part of my list looking for participants and had 794 websites apply.
From there, I set the following criteria:
English-only sites – It’s easier to rank on many of Google’s international search engines even without building links. I removed non-English speaking sites as I didn’t want to skew the results.
Low-authority sites – I removed any website with a domain score greater than 20 and any site with more than 20 backlinks. The reason being is when a site has a lot of authority, they tend to rank easily for new keywords, even if they don’t build any new links.
No subdomains – I didn’t want a WordPress.com site, a Blogspot site, or even a Tumblr site. Again, this would skew the results so I removed them.
After eliminating the sites that didn’t meet the above criteria, I was left with 314 sites.
Of those 314 sites, many dropped off because they didn’t complete the required work on their part (which was to write a blog post), so I was left with 183 sites at the end that participated.
The websites had 2 weeks to publish their content and then after 30 days, I looked up their URL in Ubersuggest to see how many keywords each URL ranked for in the top 100 spots, top 50, spots, and top 10 spots.
As I have mentioned in the past, Ubersuggest has a big database of keywords. We are currently tracking 1,459,103,429 keywords.
Now, most of these keywords are barely searched but a decent amount of them get hundreds, if not thousands, of searches per month. A much smaller percentage of keywords generate hundreds of thousands or even millions of searches per month.
In other words, the majority of the keywords people are searching for are long-tail phrases.
We then spent a month building links and then waited another 3 months to see what happened to each site’s rankings.
But here’s the thing: We didn’t build the same type of links to all sites. Instead, we broke the 183 sites into 4 groups (roughly 46 sites per group).
Here were the groups:
Control – we didn’t build any links to these sites, we just wanted to see what happened to their rankings over time with no focus on link building.
Nofollow high domain score blog comment links – with this group, we built 10 links through blog comments. The links pointed to the newly written post and they were from blogs that had a domain score of 50 or higher and they all contained a nofollow attribute.
Dofollow high domain score blog comment links – with this group, we built 5 links through blog comments. The links pointed to the new post and were dofollow from blogs with a domain score of 40 or higher. (I reduced the domain score criteria for this category and the link quantity as we struggled to find a large number of high authority blogs that pass link juice in the comment section.)
Dofollow low domain score blog comment links – with this group, we built 10 links through blog comments. Each link pointed back to the article and it was from a blog that contains a domain score of at least 20 but no higher than 39. (I was able to build more links here as there are many more low domain score blogs than high domain score ones.)
Keep in mind with the link building for groups 2, 3 and 4,
there was no specific anchor text agenda. Because the links were built through
blog comments, it was too hard to control the anchor text as we didn’t want to
And each comment left on the blog contained at least 75
words as we wanted to ensure that each comment provided value and the core
purpose wasn’t just link building.
Alright, so let’s dive into the results.
Do you really need links to rank on Google? Well, the chart below says a lot…
As you can see over time, you will naturally grow your search rankings even if you don’t build any links.
Of course, if your content is amazing and you do on-page SEO, you’ll rank higher, but still not growing your link count doesn’t mean you will rank for anything out there… instead, you will still rank for long-tail terms that aren’t too competitive.
Nofollow high domain score blog comment links
Now the results from this group were interesting…
As you can see, the sites in this group had better results than the control group even though the links were nofollowed.
Keep in mind, though, that it could be many variables that caused this, such as the content quality may have been better.
Overall, the sites did perform better than the control group but not by a substantial amount.
Dofollow high domain score blog comment links
Google is sophisticated, they are able to know if a link is from user-generated content (such as blog comments), so I assumed even though the links where dofollow they still wouldn’t have much (if any) impact.
But, shockingly, sites in this group had the largest gains.
As you can see from the chart above, links from high authority sites, even if it is through user-generated content, help with rankings. They just have to be dofollow.
Dofollow low domain score blog comment links
With this last group, we were able to build more dofollow links because we focused on sites with lower authority.
And as you can see from the chart above, it did help with rankings more than building nofollow links but it didn’t help nearly as much as getting links from blogs with higher domain scores.
We built 10 links instead of 5, but the quantity didn’t help
as much as having high domain score links. This group increased their rankings
by 337% versus 828% that group 3 experienced even though they had half the
Again, we still saw gains, just not as large as the previous group.
Who would have thought that building links through blog
comments still helps?
Now, if you are going to use this tactic, you’ll want to focus on blogs that have dofollow comments.
If you aren’t sure how to find them, you can perform a Google search for the following:
“title=”CommentLuv Enabled”” KEYPHRASE – this will showcase blogs that have CommentLuv enabled which means they pass link juice.
“dofollow blogs” – you find a lot of blog articles listing out blogs that have dofollow links. Some of them look like this but you will have to double-check each site as many are nofollow even though bloggers claim they are dofollow.
Followlist – this is a directory of blogs that have dofollow links.
When building links, focus on higher domain scores as it has a bigger impact on rankings.
In addition to that, you’ll only want to leave a comment if you can provide value. Don’t stress the anchor text, focus on the quality of your comment as you don’t want to be a spammer.
Posting spammy links will just cause your comment to be
Lastly, don’t just leave a valuable comment for the sake of generating a link. Make sure it is on relevant blogs as well. And if that means the blog doesn’t have as high of a domain score that’s fine because the data above shows that even low domain score links still help (just not as much).
So, have you thought about leaving more comments on other blogs? It’s a great way to get your brand out there, generate referral traffic, and boost your rankings.
Since then the tool has come a long way, in which I’ve added tons of features that competitors charge $100 a month or even more for.
But I’ve finally got Ubersuggest to a point where I can start releasing features that my competition don’t even have.
So before, you head on over to Ubersuggest to work on your SEO,
make sure you read everything below because I’ve just changed up how you are
going do keyword research (in a good way).
On top of that, I’ve also released a few other features as well related to link data and traffic estimations.
Here’s what’s new:
More keyword data
The biggest problem I had with keyword research was how to find the right keyword.
Sure, there are metrics like CPC data, SEO difficulty, or even search volume, but assuming you find keywords with a high CPC, low SEO difficulty, and high search volume, it still doesn’t mean it is a good keyword to go after.
And there are a few reasons why…
Mobile searches aren’t worth as much – first off, if the keyword mainly gets searched from on mobile devices the conversion rate will be lower. It doesn’t mean mobile traffic is useless, it just typically means the keyword won’t be as valuable.
High search volume doesn’t guarantee lots of organic clicks – what happens if the keyword gets a ton of searches but no clicks? This sounds crazy, but it actually happens a lot. For example, when people search for “weather” in the United States, roughly 60% of the people don’t click any results.
Not all searchers are worth the same – some keywords get searched heavily by teenagers. Some keywords get searched heavily by people who are in their 30s or 40s. If the majority of the searches for a given keyword happen by a really young audience, chances are they won’t have a credit card and they won’t convert into a customer.
Because of all of this, I decided to change how the industry
does keyword research.
Now when you type in a keyword like “marketing” into
Ubersuggest, you’ll see this:
If you have been using Ubersuggest for the last year or so you may notice some differences… but if you haven’t let me break down what’s new.
First off, for any given keyword you will see what percentage of the searches are taking place from mobile devices or desktop devices.
For example, with the term “marketing” you can see that the majority of the searches are coming from desktop devices.
On the flip side, if you use Ubersuggest to look at the term “weather” you’ll notice that the majority of the searches happen on mobile devices.
And with any given keyword you can also see what percentage of the people even click on the SEO or paid results.
I love this bar chart because it tells me if I should even go after a specific keyword. Just because a term has tons of searches doesn’t mean you are going to get tons of clicks, even if you rank at the number 1 spot.
If you leverage paid ads, this bar chart is also helpful because it will give you a sense of how many people click on the paid ads as well.
Another chart that I’ve added is one that breaks down the age range of each searcher.
As you can see from the above image, Ubersuggest now shows what percentage of the searches take place between each age range.
This is really important if you know the persona of your ideal customer, as you only want to target keywords that your ideal buyer is searching for.
What’s also cool is this data is available for all countries
within Ubersuggest and for almost all of the keywords within our database.
Now before you head off to Ubersuggest and test it out, there are a few more features that I’ve just released.
More backlink data
Over the last few months, I’ve gotten feedback that our link database isn’t as big as you would like, so we have been working on fixing this.
This chart will quickly show you if a site is growing in
backlink and referring domain count over time or if they are declining.
On top of that, we are even showing the daily new and lost link count for a given site.
I know the new and lost link count chart looks a bit off,
but keep in mind we started having Ubersuggest crawl more pages around the web
faster and more frequently. Hence you are seeing a big spike in new and lost
But over the next 4 weeks, it should normalize, and you’ll see an accurate representation of new and lost links.
This will help you identify new link opportunities more
easily. Especially because you can now clearly see where your competitors are
focusing their link building efforts.
Better traffic estimations
Lastly in Ubersuggest, you can also enter in a URL and get data on any given domain.
From its estimated monthly search traffic to the number of keywords a domain ranks for to even its top pages based on link and traffic count.
We haven’t fully finished creating our new algorithm when it comes to traffic estimations, but the chart you’ll see now is much more accurate than the older one.
Even though this is a big improvement from our older charts, give it another 3 months and it should be extremely accurate.
When you are using the traffic analyzer report in Ubersuggest, keep in mind that this will give you a directional guide on how you are doing versus your competition.
I’ve made them in order to give you a leg up on your competition as the data in the tool is now something that most of you have never seen before.
And over the next two months, you’ll see some big launches in Ubersuggest. From a chrome extension to even more accurate traffic estimations to even an Alert system that will notify you when things are wrong with your site.
So, go to Ubersuggest and try out the new keyword features as well as traffic estimation and backlink features.