SEO Pack: 21 Worksheets, Templates, and Cheat Sheets

SEO is tough.

It’s time-consuming and hard to implement.

And, because of that, I have a free SEO training course and even an SEO tool to help you out.

But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step instructions you need?

What other options do you have?

Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings in less time and, best of all, with less effort.

Marketing definitions

Let’s start off with the basics.

In marketing, we all use terms that might be a bit confusing.

Sure, you probably know what SEO is and what it means, but what about terms like CPC?

Or more complicated ones like CAC, BANT, LTV, or even NPS.

I’ve created marketing acronyms glossary that breaks down what each marketing acronym stands for and what it means.

So, when you are reading any marketing blog or book, you’ll now know what these “unusual” acronyms and words mean.

Local SEO

If you want to rank for local-based terms, it’s not just about optimizing for keywords. There’s much more to local SEO and a lot of it has to do with your landing page.

Here’s a template that breaks down the anatomy of an optimized local landing page.

What’s cool about this template is that it breaks down the percentage of impact each element will have when it comes to your SEO.

Keyword research

The easiest way to find keywords is to use tools like Ubersuggest.

Just type in a keyword…

You’ll see a report that looks like this…

Then click on “Keyword Ideas” in the left-hand navigation.

But as you go through the list of thousands of thousands of keywords, how do you know which ones are valuable?

Sure, in general, if a keyword has a high “volume” it means it is searched a lot, which is good. And if it has a high “CPC” it means that advertisers are willing to spend a lot to advertise on that keyword, which again is good because it typically means that the keyword drives qualified traffic that causes purchases.

And if a keyword has a low SD (SEO difficulty) that’s great as well because it means the keyword is easier to rank for.

When looking for keywords, ideally you want ones that meet all 3 of those requirements.

But just because a keyword doesn’t meet all of those 3 requirements doesn’t mean that it isn’t good for you and your strategy.

There’s actually a lot of hidden gems out there that don’t meet all of those requirements because marketers don’t know they are lucrative.

So to help you find the best ones, I’ve created a 220 profitable keyword cheat sheet. It breaks down keywords that have buyer intent for all industries.

Now, I want you to go back to Ubersuggest to perform a keyword search and look for keywords that contain some of the phrases within my profitable keyword cheat sheet. Those are keywords you’ll want to target.

Seriously, just spend 5 to 10 minutes hunting for keywords. Perform at least 10 searches and you’ll find some gold.

As you are doing the keyword research, you’ll find that it may be difficult to remember and keep track of all the amazing keywords you are finding, which leads me to the Ubersuggest keyword planner spreadsheet.

You can use it to keep track of the keywords you want to focus on first, second, third…

Trust me, it will make your life simpler.

SEO factors

There are over 200 factors in Google’s algorithm.

But let’s face it, you aren’t going to optimize for each of them because it takes too much time.

And even if you have the time, where do you start, and which ones do you fix first?

Well, an easy solution is to go here and put in your URL.

You’ll end up with a report that looks like this…

And if you click on any of the error boxes, it will break down what to fix in order.

You can then click through and get details for each SEO error.

And although I highly recommend that you fix your errors in the above report (it’s a great way to boost your rankings), you don’t want to just keep playing defense.

You want to start playing offense with your marketing and make sure that you are doing things right as you release new pages or make changes to your website.

So I’ve created an SEO factors cheat sheet that breaks down important factors that you need to think about when creating new pages on your site.

It’s great to pass along to your team members and your content writers as well (and even your developers!) so you can make sure that everyone is on the same page.

And don’t worry, it doesn’t break down all 200 factors as that would be too overwhelming… it focuses on the important ones that you need to get right from day 1.

But if your team does want something more detailed, I’ve also created a thorough SEO checklist that is 20 pages long.

Anytime my team is doing major changes like a redesign or change our site structure, I make sure that they go through that checklist as it helps ensure we at least maintain our rankings if not increase them.

Supercharging your content

Content marketing is a key ingredient to more search traffic.

But these days, there is so much content on the web. How do you make sure that your content stands out and ranks?

Just think of it this way, there are over a billion blogs on the web.

Let that sink in.

That’s such a large number it comes out to roughly 1 blog for every 7 people.

Do you think we really need more blogs?

Not really… we just need good ones.

And one way to make your content better is to use data and research that can be integrated within your content as that helps create more backlinks.

For example, look at this post I created on the future of content marketing. It contains tons of charts and data.

People loved it so much that it generated 414 backlinks from 110 referring domains.

PS: If you are wondering how many backlinks you have or any piece of your content has, just put your URL in here.

And best of all, I did it all without even sending one outreach email.

But of course, you probably don’t have the time, resources, or team to do the custom research we did.

So how do you create content that contains data, amazing insights, and research that people love? Well, I’ve created a data sources document that you can use to easily find all of the information I just mentioned.

It will break down sites that contain unique data, charts, and research that you can cite within your content so you can naturally build more backlinks like me.

And on top of that, if you really want to supercharge your content and make sure that it not only drives traffic but more importantly sales, here are a few more templates and worksheets I’ve created for you:

  • WHIPS – the WHIPS template breaks down the cycles people go through before they purchase. Such as someone could be a window shopper, in which they are interested in purchasing something, but maybe not from you. Or they may know that they have a problem and are just looking for the right solution. No matter what situation your potential customers are in, the WHIPS template breaks down each of them so you can create the appropriate content that fits their needs.
  • 20/20 Rulebook – whether it is you who writes your own content or if you have writers, have them follow the 20/20 Rulebook. It breaks down the 20 rules that your content needs to follow if you want it to do well. Now in many cases, you won’t follow all of them, but your goal is to get as close to 20 as possible.
  • Content creation template – if you want my framework to write blockbuster blog posts, follow the content creation template. It’s a 20-page process, but once you use it a few times you’ll quickly get the hang of it and find that it’s easy to remember. And I’ve found that when people use it to write 6 blog posts, by the 7th they don’t even need to look at it because they know the steps by heart.

Content editing

I know my content has grammatical and spelling errors every once in a while, but my content does well.

One of the reasons is I follow the templates and worksheets that I’ve mentioned above.

But it is because I put a lot of emphasis on editing.

See, once you write content, let it sit for a day. It will give you time to think about how it can be made better.

And the next day, you’ll want to go in and edit it.

Don’t worry, editing doesn’t have to take a lot of time… I’ve broken down our editing hacks into 3 worksheets:

  1. 10 Commandmentsthis worksheet breaks down the 10 things to look for when editing. If you are short on time, start with this worksheet because you can typically get your editing done in less than 30 minutes by following the steps.
  2. Editing checklist – and if you have someone dedicated to editing on your team, have them complete this checklist each time they edit any content.
  3. Step-by-step editing guide – for those of you who really want to master editing, here is a 27-page guide that breaks down each step of the editing process. I’ll be honest with you, it is a bit overkill, but it is great if you have someone dedicated to just editing.

You may find the editing process a bit overwhelming, and if that is the case, stick with the checklist or the 10 commandments.

You can also use this editorial calendar to help you out. It is an Excel file, but you can load it up using Google Sheets for free.

Fine-tuning your content

Whoever says editing is the last step of content marketing is lying.

Going the extra mile by fine-tuning little things and making those small tweaks is what can help your content go viral.

Look, no matter how good of a marketer one might be, you will make mistakes. Even if you make very few, there is always room for improvement.

If you have already published hundreds (if not thousands of blog posts), don’t worry. You can tweak them still.

So, lets fine-tune your content to get that extra traffic.

Every little bit adds up, right?

It’s how I grew my SEO traffic to over 4 million visits a month:

  • Headline formula – as David Ogilvy once said, you spend 80 cents on the dollar in the headline. And it’s true, 8 out of 10 people will only read your headline, but only 2 people will click through and read the rest of your copy. So follow this headline formula swipe file to create amazing headlines.
  • Constructive criticism – having the attitude that you can always get better will help you beat your competition. The moment you think you know it all is the moment you lose. This worksheet will teach you how to critique your own content without being biased. I love using it to critique my competitions’ articles as it helps me better understand how to beat them.
  • WordPress SEO cheat sheet – you’re probably using WordPress like me. And if you are, fine-tune your blog with this cheat sheet. It’s an Excel file, but you can use Google Sheets to open it up.

Don’t forget to build links

Link building sucks. But if you don’t build links, you won’t rank well.

I wish there was another way… but there isn’t. 🙁

As you are building links you may be wondering, am I building the right links or the wrong links?

Are my existing links good? Do I need to disavow any of them?

For this reason, I’ve created a link-building scorecard. You can use Google Sheets to view it.

It will help you keep track of your links, which ones are good or bad, and what you need to fix so that you can reduce your risk of a Google penalty.

Once you download the link building scorecard, you’ll also want to download these two worksheets:

  1. Link building search operatorsthis worksheet teaches you how to use advanced search parameters within Google to find new link building opportunities. It is simple yet very effective.
  2. Outreach templates – once you find link opportunities, you’ll have to send outreach emails to convince sites to link to you. Here’s my outreach template. It contains 24 pages of outreach emails that you can use to build more links.

Conclusion

I know I’ve given you a lot of templates, worksheets, and cheat sheets, but you don’t have to use them all.

Use the ones you need and just save the rest for later. It will make your life easier, helping you get results faster and in less time.

And if you are wondering how much time you should spend on each task, here is the SEO taskmaster worksheet.

It breaks down all of the SEO tasks you need to complete, how long each will take, the importance of each one, and how to prioritize them because there is no way you can do everything in one day.

So, what do you think of all of these templates? Are you going to use them? And what has worked for you that I didn’t discuss here?

The post SEO Pack: 21 Worksheets, Templates, and Cheat Sheets appeared first on Neil Patel.


Source: New feed 2

9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds

mind reading landing page that is high converting

So you’ve decided to create a landing page to promote your new product or service.

But how do you know if your landing page will convince your readers to convert?

There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information.

In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page. But first, let’s start with the basics.

What is a landing page?

Before you create a landing page, you need to understand exactly what it is.

A landing page is a dedicated web page, often called a squeeze or splash page. The objective is to collect your visitor’s data through a lead capture form.

You might use a landing page to give away a free e-book, webinar, or course in exchange for your audience signing up for your email list.

Or maybe you collect emails before launching your new website.

The best part about a landing page is that it’s only one page.

It’s one page you need to optimize.

Why, then, do so many people make mistakes with their landing pages?

And why do so many people struggle to convert their customers?

A well-crafted landing page will enable you to target a specific audience, create a compelling message, and increase conversions.

But what goes into creating an effective one?

What makes some landing pages successful and some fall flat on their face?

It all comes down to whether you know your audience or not.

Those who know their audience will be able to create the right messaging, hold their audience’s attention, and come up with a mind-reading landing page.

But just how do you do that?

Let’s find out.

1. Create a persona

It all begins with creating your ideal persona. When you know who you’re targeting, you will be better equipped to create a landing page that resonates with them.

Your personas should be your ideal target audience. After all, if the right people aren’t visiting your landing page, you will never convert in the first place.

Your personas should include demographic information like where they live, their ages, and their genders.

But they should go further than that.

If you want to create a mind-reading landing page, you need to know what inspires your ideal personas and what they hope to achieve.

You must find out their opinions and how they feel towards specific ideas.

When you do this, you’ll able to position your offer to them so that it’s irresistible.

Buffer uses personas to connect with their target customers.

Screen Shot 2017 09 20 at 13.57.16

Using the information they’ve put together here, they will have a greater understanding of how to create their landing page.

You want to increase your chance of conversion, so don’t try to make your landing page appeal to absolutely everyone.

Instead, use the data in your personas to produce highly-targeted landing pages that speak to a specific group of people.

You only have a few moments to grab your visitor’s attention. And in those short few moments, they’ll decide whether or not they want to convert.

2. Present the offer

The reason landing pages are so effective is that they isolate the action.

There shouldn’t be a menu or other links on the landing page. It should all guide the visitor toward completing the action you want them to take.

Distracting them with multiple options is a surefire way to confuse them. Your conversion rate will suffer.

Do not give your visitors a choice. Make it clear what you want them to do.

The only option they should have is to convert or not to convert, like in this example from GeicoScreen Shot 2017 09 15 at 16.12.02

The clear landing page means that whoever lands on the page only has one option. Enter their zip code or not.

But just making the chosen action clear isn’t enough to ensure that your visitors convert.

You need to create an offer that resonates with them enough to take the action.

Think about it. A landing page that asks its users to sign up for the newsletter in exchange for nothing isn’t going to convert very well.

Why?

Because there’s no incentive. Why should your visitor do anything for you without getting something in return?

And no, your newsletter alone is not enough of an incentive.

But creating a compelling offer doesn’t have to be a complicated task. You just need to provide your audience something they actually want.

Autopilot knows their readers would be interested in growing revenue with Instapage, so a replay of the webinar would be beneficial to them.

Screen Shot 2017 09 15 at 16.13.29

This is a good example of a strong offer.

If you already have a landing page that you’re looking to improve, ask yourself whether or not as a visitor you would take the desired action.

If the answer is no, then there are changes you need to make.

If you’re struggling to create an offer, but you know you want to build your email list with a landing page, then look at your most popular piece of content.

We can see here that the most popular piece of content on my blog is [enter content].

If you were to offer this content as a downloadable PDF or checklist, people would be likely to give you their email address in exchange.

Why?

Because you already know it performs well. You have proof there’s a need for it.

Here, the hard work is done for you. Find a popular piece of content, find a way to repackage it as a downloadable piece, and offer it to your audience.

But what if your landing page isn’t for an e-book, checklist, or downloadable PDF?

Think about other ways you can provide value to your audience.

3. Write the headline

Once you’ve got your offer down, you need to start working on the headline. The headline must be captivating.

It’s usually the first thing your visitor will see, so you need to perfect it.

The headline is often the deciding factor of whether or not a visitor will convert. And you only have one real opportunity to make it work.

Your headline should be driven by the benefits. You need to outline exactly what will happen to the visitor once they take your desired action.

Capital One makes use of both a heading a subheading to get their point across:

Screen Shot 2017 09 20 at 14.10.15

They know people who are interested in their service are going to want to have their business in order, so they position their offer in that sequence.

Salesforce has a clear headline and message:

Screen Shot 2017 09 20 at 14.01.23

This headline is great because it grabs the audience’s attention. They’re immediately drawn to it. Visitors automatically know what will happen if they fill in the form on the right.

Joanna Wiebe of Copy Hackers says if you’re struggling to find the right words, then look at the language your audience uses.

Why is this effective?

Because if you use your audience’s own language in your headline, it will resonate better with them.

After the headline, you’re likely going to use a subheading.

This is another opportunity to mention the benefits. It’s for people who were compelled by the headline but need some more convincing.

It gives you another chance to keep their attention and draw them closer to your call to action.

4. Create the copy

Good copy sells. You know that.  It’s why some companies pay copywriters thousands to put words on a page.

But it’s not as easy as just writing words on a page. They have to mean something to your target customer.

As we mentioned with the headline, if you’re struggling to find words, then utilize the language your prospects use.

Your copy is there as a tool to help you get your point and message across and increase the chance of conversion.

It all begins with finding the sweet spot for the right amount of copy. Write too little and you won’t have enough words to get your point across. But write too much and the page will become overwhelming.

However, just saying “find the sweet spot” doesn’t help you.

In general terms, the amount you write depends on the offer. For things that need a lot of explaining and persuading, you’re going to need more copy.

For things that require the prospect to provide you with more than just their email address, i.e. when they are making a purchase, you are naturally going to need to use additional copy to ensure all the necessary details are there.

When it comes to actually writing your copy, you should mirror your brand’s style.

Keep in mind that it’s not about you. It’s about the customer, so the phrasing you use should be customer-centric and focus on them.

Evernote personalizes their landing page copy by avoiding using words like “we” or “our” and instead opts for words like “your” and “you”:
Screen Shot 2017 09 20 at 14.11.57
These words highlight to your prospects that the main reason for this landing page (and your business) is to help them solve their problems.

5. Use visual aids

Like we said, your landing page is only one page, so everything should be there for a reason and have a purpose. The same rule applies to any images or videos you use.

When you’re adding images to your landing page, you should utilize ones that help your visitors visualize their life after they’ve taken your action.

Airbnb is a business that focuses on people. So it makes sense that they should use images of people on their landing page:  Screen Shot 2017 09 15 at 16.23.39

They want their users to feel accomplished and happy if they sign up as an Airbnb host, so they include an image of a woman smiling.

For anyone thinking about signing up for the Airbnb platform, seeing an image like this will encourage them it’s a good idea.

Shopify, an e-commerce platform, uses images to show visitors how their shop could look:

Screen Shot 2017 09 15 at 16.24.15

You can utilize images to guide your audience towards the call to action.

The images make your offer more human.

Your audience cannot touch or hold your product. Your landing page should make use of images to help them visualize it.

6. Include social proof

When creating a mind-reading landing page, understand that one question your audience will have is, “Do I need this?”

This is true for every landing page.

One way to read their minds is to address their question through the concept of social proof.

People are more inclined to take action if they know other people just like them have taken action and benefited from it.

Using social proof on your landing page provides prospects with another layer of trust. They feel like it’s more likely your product/service will actually do what you say it will because they can see what other people thought about it.

For example, check out what Freshdesk does on their landing page:Screen Shot 2017 09 20 at 14.16.30

Do you have reviews and testimonials for your product you can use on the landing page?

Visitors get to experience how their life could be different from signing up. And they learn that from other people just like them.

7. Utilize a call to action

Your call to action button is important. It’s perhaps the most important element on the page.

If your audience can’t see your button clearly, they’re not going to know what to do.

Each landing page should have a call to action. The call to action is there to guide your user’s attention.

Let’s talk about your call to action button copy.

Your button copy should be action driven and relate to the offer available.

“Download” copy on the call to action is vague, and the visitor might not even remember what it is they’re downloading.

Take a look at the call to action button on Hired. It stands out as the only red button on the page:

Screen Shot 2017 09 20 at 14.22.19

Alexa uses the “Try 7 days free” copy, which takes the pressure off the visitor. They don’t have to fully commit to using the service, and won’t be charged if they’re not happy with it:

Screen Shot 2017 09 15 at 16.27.59

Both Hired and Alexa use excited copy like “Get started.” Using the word “get” psychologically makes people feel as though they are getting something in return for giving you their details.

8. Measure your results

If you don’t measure the results of your landing page, you have no real way of understanding whether or not it is converting successfully.

Use Google Analytics to measure how many visitors came to your landing page and converted by giving you their data.

When looking at the effectiveness of your landing page, consider your bounce rate.

Your bounce rate is the number of people who landed on your landing page and didn’t convert.

If your bounce rate is low it could mean one of the following things:

You aren’t using the right keywords. Your keywords should be relevant to the audience you want to attract. If not, you will have a bunch of untargeted prospects coming to your site with no interest in what you’re offering.

The design on your landing page is poor. Consider how often the average person spends on your landing page. If it doesn’t follow a logical flow or is too confusing, they’re more than likely going to bounce.

9. Make sure you test

The only way to know if your attempts are working is to run tests.

A/B testing your landing page involves splitting your traffic in half, so half the traffic sees one version of the landing page and the other half sees another.

This way you will be able to make informed decisions about what does and doesn’t work.

You can compare two versions of your landing page and test different elements.

Do you have two headlines you want to use, but you aren’t sure which will work best? Use A/B testing.

Then after you’ve generated enough traffic, you’ll be able to see which led to the highest number of conversions.

With this data, you can continually improve your landing page to ensure it converts the most people.

When testing elements, don’t try and test everything all at once. If you do this, you’ll have no clear idea what you need to change and what you need to keep the same.

Instead, change a few elements at a time and keep the other elements the same as a control variable.

Conclusion

Your landing page has one job, and one job only: To convert.

So why are you not doing everything you can to encourage your visitors to take your desired action?

It all begins with planning.

But the planning begins even before you start thinking about what you will have on your landing page.

If you want it to be successful, you have to read your prospects’ minds.

Essentially, you need to know your customers really well.

Once you know them, you’ll determine what words, images, and reasoning resonate most with them.

And once you start using their own ideas on your landing pages, your conversion rates are going to increase.

But, with everything in marketing, there is no one size fits all.

Follow the best practices listed in this post and develop your understanding of your audience, and you’ll be able to create winning landing pages for all your offers.

What strategies do you use to improve your landing pages?

The post 9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds appeared first on Neil Patel.


Source: New feed 2

How to Build Links Using Google Alerts

Link building is hard. But did you know that Google makes it easier for you?

Seriously… they do make it easier because they provide you with free tools.

No, I’m not talking about the ones you already use like Google Search Console and Google Analytics

They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them.

And today I am going to show you how you can build links using Google Alerts.

What is Google Alerts?

As the saying goes, if it isn’t on Google, it doesn’t exist.

Google is the most popular search engine in the world. Their database contains hundreds of billions of web pages and is over 100,000,000 gigabytes in size.

Because of their massive size, they are able to crawl web pages more frequently than any SEO tool including my own, Ubersuggest. This is precisely why you want to start using Google Alerts to build links.

So, what is Google Alerts?

As I mentioned above, they have a bigger database of web pages than any other link building or SEO tool. So, you’ll want to use their database to find easy link opportunities and ideally without wasting time digging through billions or even thousands of web pages.

Google Alerts allows you to create notifications on any subject, topic, or keyword.

So, when a new web page talks about anything that could be an easy link opportunity, you’ll get notified in an email.

Just like this one…

So, let’s set it all up step by step so you can get some backlinks.

How to set up Google Alerts

First, I want you to go here.

You’ll see a screen that looks like this (make sure you sign in at the top right).

I want you to type in your domain name without the www or the https part.

In my case, I would type in: neilpatel.com

You may see an alert preview like the one above, but if you have a newer site you probably won’t see any results, which is fine.

Then I want you to click on the “Show Options” link next to the “Create Alert” button.

Your settings should match mine:

  • How often – at most once a day
  • Sources – Blogs, Web (select those 2 options, you don’t want news as an option as it tends to create more irrelevant results and we’ve found that it is harder to get news sites to link back to you)
  • Language – English (or the language you are targeting)
  • Region – any region (or you can select the country you are targeting although I recommend picking “any region”)
  • How many – all results
  • Deliver to – should be your email.

And then click “Create Alert.”

Up to once a day, you’ll get an email with a list of pages that mentions your website or domain.

I want you to repeat the process and create an alert for the following items:

  • Your domain – you should have just done this.
  • Brand name – in my case I would create an alert for “Neil Patel.”
  • Product names – if you are selling any services or products you can create an alert around that. In my case, I would create an alert for “Ubersuggest.”
  • Industry terms – create alerts for anything related to your industry. When people are talking about your space, it is an easy link opportunity. In my case, I would create alerts for the terms: digital marketing, online marketing, and SEO.
  • Your email address – create an alert anytime someone gives out your email. Again, another easy link opportunity.

Here’s what mine looks like:

You’ll also notice for all of my two-word phrases I have quotation marks around them.

For example, I would not create an alert for: Neil Patel

But, I would create an alert for: “Neil Patel”

The reason being is that alerts for two-word phrases without quotes aren’t as relevant. For example, here are some alerts from the term: online marketing.

When I use quotes, here are the results.

See the difference?

Getting links

Now that you have alerts set up, it is time to get links.

Keep in mind that when you get an alert email, someone could have already linked to you. So, not every alert will be a link building opportunity, but many will be.

Typically, more than half will be opportunities.

Depending on the alert type, some will be easier than others. So, let’s go over how to convert each opportunity into a link.

Your domain

You’ll find that a good portion of the mentions of your domain will contain a link back to your site.

For those, you don’t have to do anything as you’ve already got a link. 🙂

For the ones that aren’t linking to you, I want you to send the following email to the webmaster…

Subject: Did you make a mistake?

Hey [insert first name],

First off, I just wanted to say thanks for mentioning [insert your domain] in this article [insert a link to the URL that mentions your domain].

I know you are busy so I will just cut to the chase.

Would you mind hotlinking my domain to my website? I know it doesn’t seem like a big deal, but that extra traffic really helps small companies like mine.

Cheers,

[insert your name]

PS: Let me know if I can do anything for you.

Brand name

When it comes to brand names, it is a 50/50 shot. Roughly half the people will link to you when they mention your brand and the other half won’t.

For the ones that didn’t, send them this email:

Subject: You forgot to do this

Hey [insert first name],

I’m flattered.

Thank you for mentioning [insert your brand name] in your article on [insert the title of their article].

[insert the URL of their article]

You really made my day with that.

Again, thank you!

I feel bad doing this because you already mentioned us, but it would mean the world to me if you also linked our name to our site.

Would you mind doing that?

Sorry to bug you.

[insert your name]

PS: Let me know if I can do anything for you.

Product names

With product names, usually 70% to 80% of the websites will be linking back to you and the rest not. For the ones that don’t, send them an email similar to this:

Subject: Did you mean to do this?

Hey [insert their first name],

I just wanted to take a minute to tell you how much I appreciate that you mentioned [insert your brand name] here [insert the URL of the webpage that mentions your product].

Seriously, thank you!

Now, I feel bad doing this, but would you mind hotlinking [insert your product name] to this page on our website where people can find the product [insert the URL on your site that covers the product]?

Sorry to bug you.

And again, thank you for mentioning us. It really means a lot.

[insert your name]

PS: Let me know if I can do anything for you.

Your email address

Now this one is rare as most people won’t be publishing your email address.

And when they do, they usually aren’t linking to you.

If you try to get them to link the email address, you will find it hard. But what’s easier is to get them to remove your email address and link to your contact page instead.

Here’s the email template I use for this.

Subject: Privacy issue

Hey [insert their first name],

I noticed you mentioned our email address, [insert your email address], on this page [insert the page they mentioned your email on].

Would you mind mentioning and linking to our contact page instead [insert your contact page URL]?

For privacy reasons, I would rather have people get in touch with us through that page instead of our email.

Thanks for your time.

[insert your name]

You also notice that in this template I didn’t include the PS at the bottom. The PS typically helps boost your success ratio, but when it comes to this email, you want to be a bit more firm as it is related to your privacy.

You ideally want the link and fewer people sharing your email because then you’ll have to deal with a ton of spam messages.

Industry terms

In almost all cases, alerts that contain industry terms won’t be linking to you. And this group will also be the largest number of results you get with each alert email.

You’ll have to go through each alert and look at the context of the web page.

If they are talking about something that you have already covered on your website and did more in-depth than they have, there is a good chance you can convince them to link to you.

For example, if there is an article about SEO and they mention how you need to build links, but they don’t go into how to build links, I would email the site owner pointing to this article as it breaks down how to build links.

Here is the type of email I would send:

Subject: Some feedback for you

Hey [insert their first name],

Love your article on [insert the topic of their article] [insert the URL of their article].

I just have one piece of feedback for you (hope you don’t get offended), but you mention [insert the subject they mention that you go more in-depth on within your own site], but you didn’t go too in-depth on it.

I think if you adjusted that it would provide a lot more value to your readers.

Or if you don’t have the time to, I already have an article on it here [insert the URL on your site where you go in-depth on that topic] that you could just link to.

Let me know your thoughts.

[insert your name]

PS: Let me know if I can do anything for you.

How do I get in touch?

Now that you know what kind of emails to send depending on the alert you receive, you’ll have to, of course, get in touch with the site owner.

So how do you find their email address?

Well, the simplest way is to go to their contact page and see if their email is there or if they have a contact form.

You can also check out their terms of service or privacy policy.

Another option is to use tools like Hunter. Just type in a domain name into Hunter and you’ll see a list of people you can contact.

Their free plan allows 50 requests per month, which should be enough to get you started.

Conclusion

Google Alerts is an easy way to build links so I would start with that.

What’s beautiful about it is that you’ll get notified of opportunities. This will save you a lot of time.

And if you find yourself with a bit of extra time, I recommend one more strategy to build links.

Go here and put in your competition’s URL.

Once you hit “search” you’ll see a report that looks something like this:

These are all of the websites linking to your competition. What’s interesting about this list is that it is sorted.

The results at the top have more authority, in which they typically boost SEO rankings more than the ones at the bottom of the list.

You’ll want to go through the list, click on each site, and see if it makes sense to reach out to that website and ask them to link to you.

Typically, if you have similar content to your competition that is more thorough, it’s possible to convince someone to link to you. You’ll have to send them emails like the one below…

Hey [insert their first name],

Question for you…

How do you think it makes you look to your readers when you link to another site that doesn’t really help them?

It kind of makes you look bad and maybe even lose a little bit of trust with your readers, right?

In this article [insert the URL on their site], you link out to [insert the competition’s URL].

The article you are linking to doesn’t cover [insert the areas the competition missed].

I actually have an article [insert your article URL] that covers [insert what you cover that the competition doesn’t and why it benefits readers more].

If you aren’t interested in linking to us no worries. I just know that you care about your readers and you want to do the best for them.

Cheers,

[insert your name]

PS: Let me know if I can do anything for you.

If you follow the steps above, you’ll start building links.

It isn’t that hard and you can do it. You just have to be willing to put in the time and not get discouraged if you send out a handful of emails and no one links back to you.

Just think of your email as a sales pitch and it may not be perfect the first time… so you may have to modify and adjust it.

If you have any questions on the steps or are confused about anything, just leave a comment below.

The post How to Build Links Using Google Alerts appeared first on Neil Patel.


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Welcome to Ecommerce Unlocked: Your Free Ecommerce Marketing Course

E-commerce is booming.

There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online, you can expect there to be massive growth in the years to come.

So if you want to create an online business, one of the best ones to create is an e-commerce store.

But how do you market it? How do you grow your traffic? And, most importantly, how do you get sales?

Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience?

Introducing E-Commerce Unlocked

Over the next 4 weeks, I am going to teach you how to market an e-commerce website. From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing.

And of course, all for free. 😉

E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked.

But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks.

So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site.

And just like SEO Unlocked, E-Commerce Unlocked will contain worksheets, cheat sheets, PDFs, spreadsheets, and everything else you need.

Here’s the first lesson, which you can watch below:

Make sure you go here to download the worksheets that go along with it.

So what exactly will I learn?

As I mentioned above, it is a 4-week course. Here is an overview of what will be broken down in each week and in each lesson:

Week #1

Lesson #1: Getting Started

  • Foundation methodology
  • Strategies you’re going to learn
  • Strategies & mindset

Lesson #2: Sales Channels

  • History of e-commerce the timeline
  • What is working in the e-commerce space
  • Introduction to sales channels
  • Understanding sales channels

Lesson #3: Marketing Channels

  • Multi-channel marketing
  • Which market and sales channels work
  • Building visibility and brand
  • Current & future movers and shakers in the e-commerce industry

Week #2

Lesson #1: Conversion Rate Optimization

  • Introduction
  • Product pages made to convert buyers
  • Experience
  • Using reviews
  • Urgency and scarcity
  • Abandoned carts and follow up
  • Increase your AOV (Average Order Value)
  • Exit intent – capture lost traffic
  • Split testing with Crazy Egg
  • Increasing conversions on your e-commerce store
  • Email marketing campaigns for your site
  • Action tasks for optimizing your website for conversions

Lesson #2: SEO & Content Production

  • Setting up your Google organic feed
  • Rank your product listing pages
  • E-commerce content marketing workflow
  • Technical SEO for e-commerce
  • Making your content & transaction pages
  • E-commerce topical clusters
  • Content examples to look at

Lesson #3: Content Promotion

  • Link building for e-commerce
  • Building links to content, PDPs, & PLPs
  • Social media and social proof leveraging
  • Social media platforms in the long-term
  • Strategy for content promotion

Week #3

Lesson #1: Amazon

  • Keyword research for Google & Amazon rankings (and the differences)
  • Data sources
  • How to write good copy, product descriptions, ads, and come up with different marketing “angles” for Amazon
  • Amazon promotions & lightning
  • Optimize your listings
  • Using Facebook Messenger & Manychat
  • Amazon PPC
  • Sell more to your existing customers

Lesson #2: Sales Channels

  • Getting higher rankings on marketplaces
  • Walmart – how to get set up and what to expect
  • eBay – how to get set up and what to expect
  • Etsy – how to get set up and what to expect
  • Wish – how to get set up and what to expect
  • Facebook Commerce – how to win
  • Getting traction on each platform & what to do to win in each platform

Lesson #3: Marketing Types

  • E-commerce Marketing for (B2B) vs (B2C)
  • Sales process for B2B e-commerce vs B2C
  • Picking the one that’s right for you – do both or pick one?

Week #4

Lesson #1: PLA Campaigns

  • Setting everything up
  • Google dynamic remarketing
  • Google product listing ads (Google Shopping Ads) introduction + setting up
  • Your PLA campaigns
  • Bing product listing ads + setting up
  • Facebook dynamic product ads + setting up DPA’s correctly
  • PLA + DPA summary

Lesson #2: Additional Marketing Channels

  • Instagram ads
  • YouTube PPC – world’s 2nd largest search engine work to get you sales
  • Etsy PPC – what’s working on Etsy
  • Email marketing campaigns must have campaigns for e-commerce
  • Automate your customer emails and gather reviews much faster

Lesson #3: Additional Channels

  • Working with influencers
  • Push notification – lists & messaging
  • Understanding your metrics (COGS, ROAS, ROI to see what SKUs to scale with)
  • Case studies
  • Summary

How can I follow along during the 4 weeks?

You’ll see videos released every Monday, Thursday, and Saturday.

The videos are roughly 10 to 15 minutes in length on average so it shouldn’t take you more than an hour per week to follow along, including the completion of the homework assignments and worksheets.

To make things easier, the worksheets and homework assignments will be somewhat pre-filled so you will know what to do every step of the way.

No matter what, make sure you complete each assignment. Watching the videos is not enough.

Sure, the videos will teach you theories and strategies, but you also need to learn how to execute and implement. That’s why I want you to complete the worksheet and homework assignments.

In total, I’m asking you to commit an hour each week. If you are new to marketing, maybe an hour and a half, which should be doable. 🙂

Once you complete the 4 weeks (12 videos), you’ll know how to market any e-commerce website and even how to sell products online on sites like Amazon.

If you want to make sure you don’t miss a lesson (because I won’t be blogging about each lesson), make sure you subscribe to my YouTube channel as I will be uploading the lessons there.

Once you click the link above, you’ll see a subscription box popup on YouTube. All you have to do is click the “SUBSCRIBE” button.

Once you click “Subscribe,” you’ll notice a bell image next to the subscribe button, make sure you click on that as well.

When you click on the bell, you’ll be given a few options.

Click on the “All” option. Next to the “subscribed” button, you should see a new bell notification :

This makes it so YouTube notifies you when I release a new E-commerce Unlocked lesson.

Conclusion

E-commerce is a booming field. Just look at Amazon, they are bigger than any traditional retailer.

Having the skillset of knowing how to market an e-commerce site can never be a bad thing.

And who knows, maybe you’ll do it full time as either a consultant or through running your own e-commerce site.

If you are new to marketing, don’t worry about being overwhelemed. I am going to teach you the main tactics that drive the majority of the results. And I will break them down in a simple step-by-step formula.

You’ll also be provided with the worksheets and tools you need, so you all you have to do is bring yourself and be willing to commit an hour to an hour and a half each week.

So, are you ready to learn e-commerce marketing?

PS: Leave a comment below letting me know what course you would like me to create next. I already did one on SEO, and now I am doing one on e-commerce marketing. Would you like one on content marketing, paid ads, Instagram…? It can be anything, just let me know in the comments.

The post Welcome to Ecommerce Unlocked: Your Free Ecommerce Marketing Course appeared first on Neil Patel.


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