How to Get More Organic Traffic Without Doing Any SEO (Seriously)

You
all know SEO is a long-term game… at least when it comes to Google.

And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time.

So
then, what should you do?

Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

Seriously.

So,
what is it? And how can you get more organic traffic?

Well,
this story will help explain it…

The
old days

When
I first started my journey as an SEO, I got really good at one thing.

Getting
rankings!

Now to be fair, this was back in 2003 when it wasn’t that hard to rank on Google (or any other search engine for that matter).

Stuff some keywords into your page, your meta tags, and build some spammy rich anchor text links and you were good to go.

You
could literally see results in less than a month.

SEO wasn’t too complicated back then. So much so, that I even started an SEO agency and created a handful of sites.

I was starting to rank my sites at the top of Google but they didn’t make a dollar. Literally, not a single dollar.

In fact, I was actually losing money on them because I had to pay for the domain registration expenses and hosting.

So, one day I decided that I was tired of losing money and I was going to do something about it. I took the keywords that I was ranking for and started to type them into Google to see who was paying for ads for those terms.

I hit up each of those sites and tried to get a hold of the owner or the person in charge of marketing.

I asked them how much they were paying for ads and offered them the same exact traffic for a much lower price. I was able to do this because I already had sites that ranked for those keywords.

In other words, I offered to rent out my website for a monthly fee that was a fraction of what they were paying for paid ads.

Next thing you know I was collecting 5 figures in monthly checks and my “renters” were ecstatic because they were generating sales at a fraction of the costs compared to what they were spending on paid ads.

So, what’s the strategy?

Well, it’s simple. Back in the day, I used to rent out my websites… the whole site.

These
days I’ve learned how to monetize my own site, so I don’t rent them out.

But you know what, most of the sites that rank on Google are content-based sites. Over 56% of a website’s organic traffic is typically going to their blog or articles.

So why not rent a page on someone else’s site? From there, modify that page a bit to promote your products or services?

I
know this sounds crazy, but it works. I have one person that just reaches out
to site owners asking if we can rent out a page on their site. We do this for
all industries and verticals… and when I look at how much we are spending
versus how much income we are generating, it’s crazy.

Here are the stats for the last month:

Rental
fees: $24,592

Outreach costs: $3,000

Legal
costs: $580

Copywriting
and monetization costs: $1,500

Total
monthly cost: $29,672 

Now
guess what my monthly income was?

It
was $79,283.58.

Not
too bad.

Now
your cost on this model won’t be as high as mine because you can do your own
outreach, monetize the page you are renting on your own, and you probably don’t
need a lawyer.

And don’t be afraid of how much I am spending in rental fees as you can get away with spending $0 in the first 30 days as I will show you exactly what to do.

Remember, it’s also not what you are spending, it’s about profit and what you are making. If it won’t cost you any money in the first 30 days and you can generate income, your risk is little to none.

Here
are the exact steps you need to follow:

Step
#1: Find the terms you want to rank for

If
you already know the terms you want to rank for, great, you can skip this step.

If you don’t, I want you to head to Ubersuggest and type in a few of your competitors’ URLs.

Head
over to the top pages report and look at their top pages.

Now
click on “view all” under the estimated visits column to see a list of
keywords that each page ranks for.

I want you to create a list of all of the keywords that contain a high search volume and have a high CPC. Keywords with a high CPC usually mean that they convert well.

Keywords
with a low CPC usually mean they don’t convert as well.

When
you are making a list of keywords, you’ll need to make sure that you have a
product or service that is related to each keyword. If you don’t then you won’t
be able to monetize the traffic.

Step
#2: Search for the term

It’s
time to do some Google searches.

Look
for all of the pages that rank in the top 10 for the term you ideally want to
rank for.

Don’t
waste your time with page 2.

What
I want you to look for is:

  • Someone who isn’t your competitor. Your competition isn’t likely to rent out a page on their site to you.
  • A page that isn’t monetized. Not selling a product or service. (If the page has ads, don’t worry.)
  • A site owned by a smaller company… a publicly-traded company isn’t likely to do a deal. A venture-funded company isn’t likely to do a deal either (Crunchbase will tell you if they are venture-funded).

Step
#3: Hit up the website

Typically, through their contact page, they should have their email addresses or phone number listed. If they have a contact form, you can get in touch that way as well.

If
you can’t find their details, you can do a whois
lookup
to see if you can find their phone number.

What’ll
you want to do is get them on the phone. DO NOT MAKE YOUR PITCH OVER EMAIL.

It
just doesn’t work well over email.

If
you can’t find their phone number, email them with a message that goes
something like this…

Subject: [their website name]

Hey [insert first name],

Do you have time for a quick call this week?

We’ve been researching your business and we would like to potentially make you an offer.

Let me know what works for you.

Cheers,

[insert your name]

[insert your company]

[insert your phone number]

You
want to keep the email short as I have found that it tends to generate more
calls.

Once you get them on the phone, you can tell them a little bit about yourself. Once you do that, tell them that you noticed they have a page or multiple pages on their website that interest you.

Point
out the URL and tell them how you are interested in giving them money each
month to rent out the page and you wouldn’t change much of it… but you need
some more information before you can make your offer.

At this point, you’ll want to find out how much traffic that page generates and the keywords it ranks for. They should have an idea by just looking at their Google Analytics (you’ll find most of these sites don’t use Google Search Console).

Once
you have that, let them know that you will get in touch with them in the next
few days after you run some numbers.

Go back, try to figure out what each click is worth based on a conservative conversion rate of .5%. In other words, .if 5% of that traffic converted into a customer, what would the traffic be worth to you after all expenses?

You’ll
want to use a conservative number because you can’t modify the page too
heavily or else you may lose rankings.

Once
you have a rough idea of what the page is worth, get back on the phone with
them and say you want to run tests for 30 days to get a more solid number on
what you can pay them as you want to give them a fair offer.

Typically,
most people don’t have an issue because they aren’t making money from the page
in the first place.

Step
#4: Monetize the page

If
you are selling a product, the easiest way to monetize is to add links to the
products you are selling.

For
example, if you are selling a kitchen appliance like a toaster, you can add
links from the article to your site.

Just
like this article
.

The easiest way to monetize a blog post is to add links to products or services you are selling.

Don’t delete a lot of the content on the page you are modifying… adding isn’t too much of an issue but when you delete content sometimes you will lose rankings.

As
for a service-based business, linking out to pages on your site where people
can fill out their lead information is great.

Or you can just add lead capturing to the page you are renting out. Kind of like how HubSpot adds lead forms on their site.

I’ve actually found that they convert better than just linking out to your site.

When monetizing the page you are renting, keep in mind that you will need disclaimers to let people know that you are collecting their information for privacy purposes. You also should disclose you are renting out the page and nofollow the links.

Once you are monetizing the page for a bit, you’ll have a rough idea of what it is worth and you can make an offer on what you’ll page.

I recommend doing a 12-month contract in which you can opt-out
with a 30-day notice.

The reason you want a 12-month agreement is that you don’t want to have to keep renegotiating. I also include the 30-day opt-out notice in case they lose their rankings, you can opt-out.

And to clarify on the op-out clause, I have it so only I can opt-out and they are stuck in the agreement for a year.

Conclusion

SEO isn’t the only way you can get more organic traffic.

Being creative, such as renting pages that already rank is an easy solution. Best of all, you can get results instantly and it’s probably cheaper than doing SEO in the long run.

The only issue with this model is that it is really hard to
scale.

If I were you, I would do both. I, of course, do SEO on my own site because it provides a big ROI. And, of course, if you can rent out the pages of everyone else who ranks for the terms you want to rank for, it can provide multiple streams of income from SEO.

The beauty of this is model is that you can take up more than one listing on page 1. In theory, you can take up all 10 if you can convince everyone to let you rent their ranking page.

So, what do you think of the idea? Are you going to try it out?

The post How to Get More Organic Traffic Without Doing Any SEO (Seriously) appeared first on Neil Patel.


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The One Thing Every Marketer Should Do

Marketers tend to be very reactive.

And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers.

We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.

And even when you try to be proactive, you are probably planning ahead from a 3-month period to a year max.

But that’s not how you win. You win by making bold bets that take time and can’t be done in a few months or a year… you win by doing what your competition isn’t willing to do.

So how do you come up with these bold bets?

You unplug!

Here’s how I come up with my ideas

Once a year I try to unplug. Just like right now, as I am writing this I don’t have cell reception and there is no WiFi.

I’m on a ranch in the middle of nowhere.

No matter where I look, there are no neighbors. All you have is nature in its rawest form. Just like how lightning kept going on for hours.

By unplugging and just being one with nature, you truly realize what’s important.

See, we all have problems and issues… especially in business. But how bad are your problems? Do they even matter in the grand scheme of things?

Look, I’ll be honest with you. I am not a big nature person… I’m actually quite the opposite.

I live in a modern, cold feeling house in a heavily congested city. I’m so OCD that I have a full-time cleaner come just because I’m afraid of getting dirty (seriously).

Heck, I won’t even go through airport security without having booties in my briefcase, just in the rare chance they make me take off my shoes. There is no way I can have my socks touch that dirty ground.

Yes, I am crazy when it comes to cleanliness and hygiene.

But even me, I go to places that are full of nature and wild animals… or in my case, cows, bears, deer, snakes, mountain lions, etc… being there really helps put things into perspective.

Because when you aren’t surrounded by noise caused by us humans, it allows you to clearly focus and think about what’s important.

For me, spending 3 days a year usually does the trick.

It allows me to forget about the bullshit we all have to deal with on a daily basis and come up with ideas about what I need to do over the next 5 (or even 10) years to win.

I know that sounds like a really long time… and it is. But again, to win you need to think long term and make bold bets that your competition wouldn’t dare to copy.

Just look at what I did with Ubersuggest.

I came up with that idea a few years ago by disconnecting (just like I described above).

Companies like Moz would constantly post their revenue stats and their competitors decided to also talk about their financials. So while being disconnected, I came up with an idea on how I could win and the first step was acquiring a tool like Ubersuggest.

And since then I’ve executed a few of the steps in my plan, but I still have a long way to go.

None-the-less, those steps have paid off. Just look at my traffic numbers.

So what I am going to do over the next 5 to 10 years?

I am going to turn SEO upside down again.

It hit me on this trip that we all have to go to sites like Ubersuggest, SEMrush, Ahrefs, or even Moz to get data.

But why is that?

It’s not natural in our workflow. Wouldn’t it just be easier to see this data as you browse the web?

Like when you search Google for any query sure you can use browser extensions like Keywords Everywhere to get some data or SEOquake or the Mozbar… but what you can’t get is that Ahrefs or SEMrush experience when you are just on a Google Search results page.

What will that look like? I have no clue yet, but I will figure that out over time.

Will that kill the traffic I generate to Ubersuggest over time?

Yes!!!!!!

But that is what needs to be done. I obsess about providing an amazing experience to my customers, even if that will kill off my existing business.

And no, that won’t take 5 years to do… I will probably do it over the next 6 months. I will first roll out a basic plugin like Keywords Everywhere and, eventually, I will add the functionally so you can get that type of Ubersuggest or Ahrefs experience right on Google or on your competitor’s site.

What will happen over the next 5 years though, is that I will be able to build something that gets you more traffic. Just like a light switch. Something that simple.

Why can’t we automate most of our marketing tasks? Why does SEO have to be manual when I can add a piece of JavaScript to a website and automate most of it? Why do I have to send out a blog post every time I release a new post or a push notification?

It should all be automated.

And no, I don’t mean in a templatized way. I manually send out emails every time I write a blog post because I know I can write custom copy that generates a 30% open rate and a high click rate.

But again, it should all be automated. And not just for English based sites, it should be done on a global level and work for every site in any language or country.

So how can you figure out what to focus on?

You may not be able to disconnect like me and spend the money that it costs to go to a ranch in the middle of nowhere.

And that’s fine… you don’t have to.

When I first started off, I didn’t have the resources or money, and I did just fine within my constraints.

For example, roughly 5 years ago I came up with the concept that I needed to go after global markets and compared to any of my competitors in the digital marketing realm, I’ve crushed all of them when it comes to global marketing.

Most of my competitors just translated their site or translated some of their content. Me on the other hand, I have 7 offices and teams in 18 different countries. And I’ll continue to expand so I can keep beating my competition when it comes to grabbing international attention.

But that idea didn’t come to me when I was in nature, being disconnected.

At that time, I was in my condo in the middle of Seattle and I disconnected my Internet for a few days.

Before I disconnected my Internet, I went and got food so I didn’t have to leave my house, and then I turned off all my gadgets… from my TV to phone and anything that was a distraction.

It worked well because now only 18.89% of my traffic is from the United States compared to 57% before I started to expand globally.

In other words, you can disconnect no matter where you are. You just literally have to disconnect your router, turn off your phone, and unplug your TV… it really is that simple.

If you do that for a few days, you’ll start realizing what is important and what isn’t. You’ll be able to strategize and start thinking more long term.

Conclusion

The key to winning long term isn’t by being reactive every time there is an algorithm update or even proactive and preparing for each algorithm update.

Because some of those things are simply out of your control.

Instead, you need to think long term and how you can disrupt your market to make a long-term bet that your competition isn’t willing to make.

Nike wasn’t built by SEO.

Airbnb wasn’t built through paid advertising.

American Express wasn’t built through social media marketing.

Tesla wasn’t built through content marketing.

Doing something disruptive or better than the competition is how you win.

Ubersuggest gets 1,668,233 visitors and 9,136,512 page views a month from people just coming directly. Not through SEO, marketing, or anything like that… I just focus on the future instead of being reactive.

That’s how I win.

Now, the real question is, how are you going to win?

The post The One Thing Every Marketer Should Do appeared first on Neil Patel.


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An Inside Look at Google’s Future Plans

Everyone talks about algorithm updates, but Google does a
whole lot more than adjust algorithms.

Some of the moves they are making are really going to impact
your marketing efforts.

So, what are these non-algorithm changes?

Well before I get into them, keep in mind that you aren’t
going to like some of them, and that’s ok. Instead, I want you to focus your
energy on how you can leverage these changes before your competition.

Let’s get started…

Change #1: Google executives are big on “ambient
computing”

If you aren’t familiar with the concept of ambient computing,
here’s a quick definition:

Ambient computing is a term that encompasses many different concepts. At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it.

In other words, Google wants you to use them 24/7 no matter
where you are or what you are doing. They are doing this by integrating
products everywhere.

Whether it is Nest, Android devices, Chromebooks, smartwatches, Google Home, or anything else they can drum up.

Because their mission is to spread the usage of all Google
related products, it will eventually open up new ways for you to drive traffic
and monetize.

An obvious example is to create apps on mobile devices that
work on Android phones. Uber, Netflix, and Candy Crush are all examples of apps
that work on Android devices.

You already know about apps, but I bet you don’t have one.

To give you an idea of how well you can do with a mobile
app, there are roughly 2 million mobile
apps
, and there are over 13
billion mobile devices
.

Of course, a lot of those devices are old or in landfills. But still, there aren’t that many apps for how many mobile devices that exist. Especially when you consider that there are over 1,518,207,414 websites.

In other words, there are 759 times more websites than
apps, so consider creating one. 😉

If you don’t know how you can always use services like Build Fire.

And in addition to apps, you’ll need to start looking at generating traffic through all voice devices. Phones, watches, and even the smart home assistants that Google is creating leverage voice search.

Using tools like Jetson.ai
will help you create a voice version of your website so you can collect sales
and leads.

If you don’t think voice search is that important, 50% of searches are now voice-based.

Again, just like an app, I bet you don’t a voice search version of your website.

Question is, are you going to create one first or is your competition?

Change #2: Future generations are more likely to be
hooked on Google devices

Do you have a Chromebook? Chances are you
don’t.

But if you have kids, or nieces or nephews, ask them if they
have ever used a Chromebook.

Chromebooks are not only affordable, but they are taking
over the world, at least when it comes to millennials and generation z.

Just look at the percentages
of schools that use Chromebooks
.

In some countries like the United States, 60% of the schools
use Chromebooks.

That’s a ridiculously high percentage.

Apple has also been trying to penetrate classrooms, but they
haven’t been having the same success as Google.

All this means is that kids are going to grow up using
Google devices and fall into their ecosystem.

Sure, social sites like Instagram, Tiktok, or whatever else is new will always be popular, but the chances are these young kids will get to those sites using a Google device.

Even though Google isn’t as sexy as it once was, you shouldn’t
take it for granted. It’s not going anywhere, and future generations will
continue to leverage them. Just don’t drop your eye on Google and you’ll be
fine.

Change #3: Expect Google to buy someone big in the
ecommerce space

When you think of ecommerce, what name comes to mind?

I bet you are thinking of Amazon.

We all use Amazon and, of course, every major tech company wants a slice of the ecommerce market.

Even when I’m using a search engine to find something to
buy, I usually click on an Amazon listing because we all love their Prime
shipping feature.

Google’s been trying to take a piece of that market for years. From shopping actions to Google Shopping nothing has really been too effective.

As consumers, we are just trained to go to Amazon to buy stuff.

And if you aren’t going to Amazon, you are probably going to Walmart or one of their online stores that they own all around the world.

To make matters worse, Walmart has removed all of its products from Google Shopping.

Google hasn’t made any big ecommerce or commerce purchases in general but you can expect that to change.

They may decide to buy a grocery delivery company like Instacart, but knowing them, I believe they will stick with the software, just like most things that they are doing.

Expect them to go after Amazon by helping people create
their own ecommerce site. Whether it is through a Shopify
acquisition or Bigcommerce or any other
platform out there, they want to own the ecommerce market.

It’s going to be too tough to go head-on with Amazon, and that’s I think they will take a different route and go after a platform like Shopify.

If you are selling products online you should, of course, be on Amazon, but don’t rely on them. Make sure you have your own website and look to see what platform play Google makes as you may eventually want to consider moving over to whatever they buy.

Change #4: Google will dominate the hardware industry

And no, I don’t mean they are going to create something
better than an iPad or an iPhone.

Apple, at its core, is a hardware company and they are clearly the winner when it comes to producing amazing devices that we use. But there is a big issue with Apple devices and even Samsung devices.

They are expensive.

If you want to buy a brand new iPhone, expect to drop $699 for the lowest model.

Google, on the other hand, does have high-end devices, but they also try and produce affordable devices. They also let other manufacturers use their operating system for their phones.

Their goal isn’t to make the most money per phone. Their goal is to get everyone in the world using their hardware.

Why?

Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads.

It’s a pretty smart move.

I highly recommend that you watch this…

They aren’t just using this strategy with their phones, they
are trying to make all of their products affordable. That way people all over
the world can afford them.

Because if you live in places like Brazil or India, Apple
devices are too expensive, which leads people to choose a Google device.

Less than 5% of the world lives in the United States… the money is in the global markets.

If you are debating which platform to build on, consider Google, even if it isn’t the sexiest due to sheer volume. Android’s market share is roughly 87% because of its affordable hardware and partnerships.

Change #5: Expect Google Ads to go offline

Right now you mainly see ads on their search engine.

Yes, you will also find ads on some of their other properties like Maps, but expect them to be everywhere.

For the first time, the 2019 digital ad spend overtook traditional ad dollars in the United States.

But still, ad dollars offline is more than a hundred billion-dollar industry, and that’s just in the United States.

Over the next few years, I bet you’ll see Google dip into offline advertising.

Just think of it this way. Google owns Waymo, a self-driving Uber type of service that is growing fast in popularity.

They have data from the Google devices in your home and the watch on your wrist and they know where you going through Waymo… essentially, they have more data on you than anyone else.

Heck, they are even starting to offer checking
accounts
.

With all of that data, who better to serve you offline ads?
They’ll be able to target people better and make them more relevant.

This will also increase the value (cost) of offline ads as
well as online ads in the long run.

Change #6: Search results won’t look the same in the
future

You are probably going to hate this change the most, but it
will also make their search engine more usable.

They are testing a lot of different ad types.

For example, as a business, you can collect leads through Google.

And eventually, you’ll just be able to book a hotel room right on their search engine without going to the hotel’s website.

The same will happen with mortgages, auto insurance, and many more industries.

This doesn’t mean that SEO will be dead or no one will go to
your site from search engines, it just means you will have to adapt.

For example, you can create educational-based content, rank highly, and when people land on your website, you can convert them through sales funnels.

You can also use tools like Hello
Bar
to create sliders and popups to drive visitors to your money pages.

Conclusion

The future isn’t going to look the same. Companies like
Tesla aren’t the only ones who are innovating, most big companies are.

Don’t expect Google to just stay the same and not adapt just
like every other tech company is trying to do.

It’s the only way to stay ahead and win.

As marketers and entrepreneurs, Google won’t be the only one
disrupting how you are growing your sales and traffic. But instead of getting
upset or complaining, accept it.

Be productive with your time and focus on adapting. Because
when you are adapting while your competition is complaining, you’ll win.

What other changes do you see Google making in the
future?

The post An Inside Look at Google’s Future Plans appeared first on Neil Patel.


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