How to Create Your First Website Like a Pro

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You’ve decided to create your first website—great! I’m going to teach you to set up your site like you’ve done this thousands of times before.

What You Should Know About Starting a Website

In order to get your website online, you will need a domain name and a web host

  • A domain name is where people access your website. For QuickSprout, that would be www.quicksprout.com (also called a URL, the technical component of a domain name).
  • A web host is a business that you pay to provide storage for all of your crucial website data.

Bluehost allows you to buy and register both a domain name and hosting plan. 

What If I Want a Free Website?

You can start for free at WordPress.com.

To use the free plan, you will not need to register a domain name or choose a web hosting provider since your website will automatically be generated as a sub-domain of WordPress.com. For example, if you wanted to start a blog about vintage teacups, your URL could be www.vintageteacups.wordpress.com.

If you’re in this for the long haul, keep in mind that your audience will be much more likely to trust your brand if you own your domain name (i.e. www.vintageteacups.com). Investing in domain registration and hosting is the first step towards growing an independent business.

A Step-by-Step Guide to Creating Your First Website

Ready to get started? These 8 steps will walk you seamlessly through the process from sign-up to beginner content building so you won’t have to worry you’ve left anything out.

Step 1: Consider your website goals 

Do you intend your website to be a portfolio of your work? A niche blog? An eCommerce site? You can do all of this and more via WordPress, which opens up the world wide web of possibility with its full-powered CMS.

How do you want to be known by your audience? That’s your business name. 

And how do you want them to reach you? That’s your domain name. 

Since your domain name will be a major face of your business, you’ll want to put some good thought into it. 

A strong domain name serves your business goals by referencing your product or service. It should be catchy, memorable, and easy to type. Try for shorter rather than longer names where possible.

How can you come up with the right name?

Let’s take the two businesses we’re working with in this guide as an example. 

WordPress is short, iconic, and evokes images of text (“word”) and potentially a printing press (“press”). It’s clear that their business model is based on sharing content. 

Similarly, Bluehost includes the word “host,” suggesting they are a web host provider. The combination of “blue” and “host” is simple and catchy. 

Both names are highly brandable and easy to remember.

Step 2: Choose your Bluehost plan

The benefit of hosting on Bluehost rather than just WordPress.com is that Bluehost takes care of your site’s security, speed, performance, and updates for you.

We recommend shared WordPress hosting, which gives you access to a server specifically attuned to the WordPress software package. This means that safety, security, and speed are all built in—put another way, managed for you. 

To choose a plan, go to Bluehost’s pricing page. You’ll see this:

Bluehost offers four hosting plans: Basic, Plus, Choice Plus, and Pro. At every tier, the plans include a free SSL certificate (adding an extra layer of security to your site), unlimited bandwidth, and plenty of storage. For most sites, the performance of the hosting will be more than good enough. 

Select the plan and that’s right for your budget. You can always upgrade later.

Step 3: Register your domain name

After selecting a plan, you’ll be prompted to register your domain name. 

If you already own a domain name, enter it on the right. You may need to change your DNS records to make sure your domain name servers point to Bluehost, allowing people to access your website. 

If you are registering your domain name with Bluehost, enter it on the left. Domain registration is free for one year with a managed WordPress hosting account. Always be sure to note when your domain must be renewed so it doesn’t expire without your notice, leaving your website inaccessible. 

You’ll be asked to fill in personal information before finalizing your purchase. 

Be sure to choose a strong password for your Bluehost account (preferably not the same one you use to log into any other site). You’ll then be ready to install WordPress.

Step 4: Install WordPress with one click

Connecting Bluehost with WordPress is incredibly easy. In your Bluehost account control panel, navigate to “MOJO Marketplace” and choose “One-Click Installs.” 

This will bring you to the Scripts and Platforms page. After you click the WordPress icon—found under “Blogs” at the top of the page—an installation window will open. Click “Start” to begin installation.

  • Choose the domain name on your account where you want to install.
  • In “Check Domain,” you’ll make sure your domain name is pointing to your account. This is especially important if you bought your domain name before signing up for Bluehost. If you get a warning that you are overwriting files, you can check the box without worry—since this is your first website, there’s nothing to overwrite. 
  • In “Show Advanced Options,” you can choose your WordPress username along with a strong password—or log in if you already have a WordPress account. Check “Automatically create a new database for this installation.” 
  • Read the terms and conditions and check the box.
  • Almost there! Click “Install Now.”

You’ll now be taken to the progress page. After installation is complete, you will see your site URL, admin login URL, your username and password. Print and store this master list in a safe place.

Time to log in to WordPress! Log in at your admin URL and you’ll find yourself at the Dashboard, where you can begin on the visual design for your site.

Step 5: Try on some themes for size

Also called “skins,” your site theme is like an outfit for your website. The theme you choose will affect your site visuals, content layout, and some of the customizable design features you have access to. 

WordPress has a number of both free and premium (paid) themes.

When choosing a theme, pay special attention to:

  • Good design: Is the design clean and organized? Is it responsive to optimize for the roughly 50% of people who prefer mobile viewing? How easy is it to navigate?
  • Compatibility: Is the theme compatible with the latest version of WordPress and with popular plugins?
  • Back-end: Is there active development on the design? How easy is it to access support and documentation? 

Most themes allow you to try a Live Demo so you can see how it will look and compare its appearance to your design and content goals for the site.

When you’re ready, click “Activate theme” to install. You can always add plugins for additional functionalities or switch themes when you are better accustomed to WordPress.

Step 6: Add some helpful plugins

If your website theme is like a “skin” or outfit that gives the website substance, design, and form, your plugins are the accessories that pull the outfit together. 

Plugins work alongside your theme to provide desirable functionalities, like a comment filter, contact form, or search engine optimization (SEO) toolbox, and are built to work seamlessly with WordPress’s back-end operations. While some are best-suited to a particular type of site, like eCommerce or blog, many are all-purpose. Plugins can be free or paid.

In most cases, you will need a WordPress Business plan or higher to use plugins. Aspects of Jetpack and Akismet (see below) are included with your blog.

Popular plugins:

  • Jetpack: This integral plugin enhances your site security, performance, marketing, and design capacity. Site speed, image serving, and SEO are just a few things it can help you with. 
  • Akismet:  A “spam-fighting service” that protects your posts, trackbacks, and messages from spam.
  • All-in-One SEO pack or Yoast SEO: These SEO plugins help you optimize your site to be found organically in search results when people search for similar products, services, or content.
  • WP Forms or Ninja Forms: You can use either of these plugins to build professional contact forms within minutes, without any coding experience required. 

Be sure to vet your plugins before installing: A large number of positive user reviews alongside information about the developer, functionalities, and latest release date can all help you make the best decisions for your site. 

Step 7: Begin building your site content

On WordPress, there are two meaningful distinctions when it comes to organizing your site content, pages and posts.

  • Pages make up the main framework of your website, and generally appear in the navigation bar for easy access. There are a number of essential pages you’ll want to add, including your Homepage, About page, and Contact page.
  • Posts are individual pieces of content, each with a unique URL, that make up a blog. Many people choose to make their blog a central focus of their website, but you don’t have to. Many businesses keep blogs as a tool in their content marketing toolbox, and WordPress makes it possible to designate as a secondary page (see Step 8).

When you start adding content to your website, it may be helpful to get inspiration from existing websites, both those where you spend a lot of time and sites that have a similar function to yours. Ask yourself:

  • How is the content of these websites organized? 
  • What are the major pages? 
  • How prominent is the blog? 
  • Does the site include subpages, and what are they? 
  • Where is the contact form located? 
  • How do they use media to create an engaging experience?

Here’s how to create your first page (ideally, the homepage):

After creating the essential pages, consider your website’s functionality from the point of view of your future site visitors. Although it may be tough in the beginning to put yourself in their shoes, successful site content is laser-focused on the audience. Ask yourself: 

  • What will my visitors want to do on my site? What will be less useful to them?
  • How can I structure my pages, content, and media to create a positive User Experience (UX)?
  • How can I set up site navigation so that important information and features are easy to find?
  • What information do my visitors need to understand my offering?
  • What information do my visitors need to trust me? 

Don’t feel pressure to include all possible content at once; less is often more for a new website. Your site will likely change over time based on your evolving business model as well as the needs of your audience. You can always add more content as you go. 

Additional pages

On the one hand, the beauty of website creation is that your site design is completely up to you. Depending on the purpose of your website, however, you may be required by law to include certain content, like:

  • Contact details
  • Cookie handling
  • eCommerce: terms of service, refund policy, privacy policy

Be sure to check the relevant law in your area and update your website regularly.

Step 8: Finalize your homepage and navigation

Do you want your homepage to appear as a traditional homepage or a blog?

WordPress allows you to choose whether you want a static (unchanging) or dynamic homepage (shows your ten latest blogs). The dynamic version is the default.

To designate a static homepage, find the “Site” category in the left-hand sidebar and click “Pages,” then “Add new page.” You can choose a premade layout or click “Use Blank Layout,” as in the photo just above. Then name your page and click “Publish.” For example:

Now, navigate to the “Design” category in the left-hand sidebar of your Dashboard and click “Customize.” 

There are many things for you to play around with here, including adding your Site Title, Tagline, and Icon, adding a header or footer, and changing the site colors. For now, click on “Homepage Settings” and toggle the option for “A static page.” Beneath, you can choose the page you just created.

It’s time to start adding content to your homepage!

Once you add more pages, like About or Contact, they will show up as part of a navigation bar that is designated by your theme. In “Customize,” click on “Menus” to change the page order and location. 

What’s Next?

You’ve just created your first website. Congratulations on this exciting new step!

Now you can start familiarizing yourself with the WordPress interface. While creating Pages and Posts, you’ll be using the Block Editor, which uses Gutenberg blocks to help you add content and make your site engaging and interactive.

Since your website is a representation of your brand, I recommend building your content with a critical eye. At the same time, learning as you go is part of the experience. You can always delete or click the back button—no change is permanent, so feel free to play around.

The post How to Create Your First Website Like a Pro appeared first on Neil Patel.


Source: New feed 2

How to Find Specialized Marketing Agencies

You’re experiencing slight pain in your chest.

So you visit a general care physician who performs a series of quick tests. 

Based on the results, they offer you general advice, but in the end, they refer you to a cardiologist to look into the issue in more detail.

This is a fairly common practice in medicine.

You start seeing a general practitioner, and when things go beyond their expertise, you go to a specialist who has the knowledge as well as equipment to handle your situation better.

Business is no different. More so, marketing.

While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer.

Not only are they able to identify and address your unique pain points, but they can also make your business operations more effective.

In this guide, our team at Neil Patel Digital has outlined some vital tips to identify and hire specialized marketing agencies, as well as help you understand how these agencies fare when compared to an end-to-end agency.

How Specialized Marketing Agencies Guarantee Success?

Specialized agencies, with their high skill set in a specific niche, can identify opportunities for success and analyze problems with great precision and detail within any given marketing campaign.

They bring specialized depth and focus into the service offering, which allows them to see potential issues that can be missed by others as well as provide creative ways to implement solutions.

An important thing to note here is that specialized marketing agencies go beyond their deliverables. You can enhance your marketing efforts by correctly leveraging the strategic insights, experiences, and partnerships offered by them.

Due to the greater level of detail and expertise, there is a higher possibility for you to maximize your company’s marketing ROI.

Precisely why you need to think of ways to strategically align your agency partnership that brings your company maximum value.

How to Identify and Hire the Best Specialized Marketing Agency for Your Company?

Before signing up for an agency, ask yourself the following questions:

  • Is your company generating sufficient marketing leads?
  • Are all your marketing plan elements being carried out efficiently? 
  • Is it possible for you to employ new staff to improve your marketing activities? Does your current budget allow it?

If even one of these questions raises concerns, you should go ahead and consider working with a specialist marketing agency.

But… hiring the right agency isn’t going to be easy.

It needs patience, along with practice and some good ol’ trial and error.

Here are a few tips to help you find your next marketing mastermind:

Determine Your Business Objectives and Desired Outcomes

Specialized agencies cater to the specific needs of businesses.

These agencies generally specialize in one or two areas. Hence, the first step of choosing the right specialized marketing agency is to know your business goals and what you want to achieve by working with the agency.

Let’s consider an example to help you understand this better: creating a series of marketing videos.

You want to improve your social media presence and boost engagement on your website. You decide to create a series of marketing videos to achieve this, but you aren’t sure where to start.

In this case:

  • Goal: Greater social media presence and increased website engagement.
  • Deliverable: Make engaging videos and similar visual assets that communicate your new offer in a creative and fun way to capture your audience’s attention.
  • Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process.

You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal.

Similarly, you can choose your agency based on the other types of services you want. Here are a few other examples:

Market Research

These agencies help you make better-informed decisions and avoid costly mistakes by carrying out primary market research, such as surveys, interviews, and experiments, and secondary market research.

Marketing Strategy

These agencies understand the art of creating strategies backed by research, experience, knowledge, and wisdom. They can help you formulate a well-aligned marketing strategy that supports your unique business goals and objectives.

Content Writing and Search Engine Optimization (SEO)

Content writing agencies can create excellent content that is optimized according to SEO principles to boost engagement and conversion. This can include posts on social media networks, company blogs, or creating gated assets like PDFs and whitepapers.

You’ll also find agencies that specialize in optimization, which offer well-written and formatted content to drive traffic through a search engine results page or SERP.

Email Marketing

Email marketing agencies can help you move your prospects down your sales funnel. They send emails that motivate people to buy products and services while keeping your past and potential customers in the loop.

Advertising

Advertising agencies can enhance your audience targeting efforts and amplify your reach by creating attention-grabbing advertisements that force the customer to take action, such as visiting your website, viewing your products and services, etc.

Ultimately, you should choose a specialized agency based on your requirements and end goals.

Skills and Experience

It’s no secret that specialists should have technical skills and experience that actually make them experts at a specific niche.

To help you find the right agency, we have two lists below: Must-haves and Nice-to-haves.

These are the skill sets that are a must for your agency:

Specialized Knowledge

What’s the point of calling themselves an expert if the agency doesn’t possess the necessary business growth and inbound marketing knowledge for a specific niche?

The agency should be able to demonstrate their ability to apply marketing techniques and up-to-date inbound marketing tactics and strategy that can promote business growth.

Tech Savvy-Ness

Agencies should have the expertise to navigate and use a variety of modern tech tools and platforms. After all, it’s the only way that your brand can have a competitive edge over its competitors.

Job Functional Skills

Job functional skills have a broader concept as it goes deeper into the actual role for which the agency is being hired.

For instance, if you want to hire a digital marketing agency, you should take a look at past digital campaigns created by the agency. Ask them to explain the campaigns and how they will apply their knowledge to help you achieve your business goals.

Effective Communication Skills

The agency should comprise members that have excellent written and verbal skills to drive meaningful conversations.

Nice-to-Have Skills

These skills aren’t deal-breakers if a prospective agency doesn’t have them, but if they do, you should give them brownie points.

The following are a few nice-to-have skills:

  • Certifications that prove their expertise and ability to implement effective marketing tactics and strategies.
  • Previous experience working with clients that operate in your niche.
  • Their passion for your target mission.

Partnership Capabilities

Specialized agencies should have strategic partnerships as a means to expand their offerings – one that goes beyond complimentary deliverables.

You see, buying marketing services goes beyond à la carte for clients, which is why specialized agencies have to take the time to foster strong relationships with their partners to create value and efficiencies from the client’s viewpoint.

If you hire an agency that boasts of this synergy, it can be very beneficial for you.

You might have to add another vendor to your list, yes. But the fact that you get excellent content, along with the SEO, rather than subpar work does seem like the better option, no?

Take a Look at the Pricing

There’s a reason why Versace costs 20 times more than Fashion Nova, and in most cases, you get exactly what you pay for.

It’s really that simple.

If your prospective agency is charging unrealistically low rates, it’s probably because they are inexperienced or they just… suck.

And yes, before you ask, many specialized agencies claim to have “expert knowledge” but don’t.

You‘ll also find agencies that charge you an arm, a leg, and a kidney to work with them, which isn’t right too. 

While many can justify their pricing, hundreds can’t.

Treat the Agency Just Like You Would a Potential Employee

When hiring a specialized marketing agency, conduct the interview in the same way you would when hiring a potential employee.

So in addition to going through their merits, make sure they are a solid cultural fit for your company.

The agency partnership won’t be a success if you don’t share similar values or have completely opposite mindsets.

Why Choosing a Specialized Agency is better than an End-to-End Agency?

According to a 2016 Statista study, 24% of US-based companies had hired roughly three marketing/advertising agencies, while 23% were working with two agencies.

That said, the following are the main reasons why you should go with a specialized agency over an end-to-end agency:

Lots of Flexibility

Niche agencies don’t provide a one-size-fits-all focus. Instead, they believe in creating a more personalized and unique marketing plan that can help you stand out from your rivals.

Additionally, they have the resources and methodologies that equip them with expert knowledge about the specific niche, allowing them to be more in tune with your pain points. This, in turn, enables them to deliver a much more effective strategy as well.

It’s this flexibility that helps them adapt to your needs and requirements constantly, and offer dynamic solutions through their relationship with you.

More Personal Attention

As mentioned before, working with a specialized agency will make your experience more personable.

You’ll be in direct contact with specialists who are fully dedicated to your brand. Moreover, you‘ll have direct oversight interactions with people who are working on your marketing campaign, irrespective of their position.

Such agencies work on various campaigns, which makes them proficient in offering a completely different perspective to yours. You can also expect new insights and opportunities that can generate fresh ideas.

In addition to this, the overall flow of information and communication is also much better. With the questions delegated more efficiently, you get your answers faster too.

Greater Suitability for SMBs

Specialized marketing agencies and small- to medium-sized businesses can have an excellent working relationship built upon commonality. 

Both the agency and company are trying to grow and expand, which makes them more invested in each other. Having overlapping roles is another motivating factor that ensures successful outcomes for both parties.

Most of the time, these agencies monitor their growth based on your success since they aren’t only in it for money. They genuinely want to build meaningful relationships for a sustainable business.

Unlikely to Outsource Tasks

Multiple end-to-end marketing agencies outsource their work. 

We don’t claim it – Hubshout stats do. For instance:

  • 48% of full-service agencies outsourced PPC services
  • 28% of full-services agencies outsourced content marketing services.
  • 68% of full-service agencies outsourced SEO to a white label SEO provider

These agencies focus on a few single areas of marketing expertise and then outsource the work from white label partners. In short, there is no guarantee that the agency will actually be doing the work for you.

Specialists, on the other hand, do not outsource. 

Why? Because you don’t have to.

They have all the specialists they need right there in the organization. When you work with a specialist marketing agency, you get access to a specific set of services that are usually absent from general marketing and communication teams.

Consequently, you know exactly what you‘re getting into and who will be working on your project. 

You can focus on your areas of expertise, while the agency can focus on those specialized services to help you achieve your business goals.

More Creative and Innovative Ideas

This is honestly the best part of working with a specialized agency.

End-to-end agencies use the same strategies and methods for each of their clients. 

Time is naturally very crucial for them, which is why if they see one marketing test working well, they tend to use it for every customer they take on.

Contrarily, specialized agencies don’t take advantage of time trials. They build a customized strategy that is adjusted according to your suggestions and demands – all aimed at establishing your brand reputation.

Still, End-to-End Marketing Agencies Aren’t a Bad Choice Either

An end-to-end agency or a fully integrated marketing and advertising company that can provide you with a complete list of services, including:

  • SEO
  • Systematic planning
  • Social media
  • Digital marketing
  • Paid advertising 
  • Interactive marketing services

They are larger in size and can easily handle all your advertising and marketing requirements, helping you make the most out of marketing. 

Here are a few reasons that your company may want to pursue an end-to-end agency instead:

Knowledge of Latest Trends, Systems, and Software

End-to-end agencies, also known as full-service agencies, are well accustomed to the latest trends and technology

They know how to target the right offers, use analytical reports and data correctly, and the right tools that can help you target your audience at the right time.

Cost-Effectiveness

Agencies are hands down way more cost-effective, and sometimes the only way that companies with smaller budgets can afford professional services.

Usually, specialists charge a higher amount for their expertise and knowledge, which can be way out of budget for most brands.

Scalability on Demand

You can scale your marketing activities up and down according to new products, seasonalities, and so on.

When you have an in-house team, you have to hire and train to scale up or layoff staff to scale down; with an end-to-end agency, you simply pick the phone.

Expertise and Experience

Working with full-service marketing agencies lets you work with a pool of talent who have experience working with various clients, technologies, and industries. They have broader skills that can help build and launch a comprehensive marketing campaign to drive results.

Think of the agency as a deep pool of specialists.

There is also no secret that today marketing involves content, branding, social media, paid ads, and SEO. Handling this requires bandwidth and the right know-how – something that end-to-marketing agencies can offer.

Time-Saving

Irrespective of your business size, you do need an effective marketing strategy.

This needs a strong team, and when you choose to work with a full-service agency, you have a team that can focus 100% of their knowledge and expertise in developing your campaign as efficiently as possible.

Indeed, end-to-end marketing agencies may not provide you with the same level of expertise as specialist marketing agencies. But if you opt for a major marketing company that offers full service, you do get the best of both worlds.

At Neil Patel Digital, we have the expertise and experience to provide comprehensive marketing and advertising strategies tailor-made according to your needs. We offer:

  • SEO
  • Paid search marketing
  • Social media marketing
  • Content marketing
  • Data, analytics, and insights
  • Programmatic advertising

Whatever You Do, Don’t Forget to Ask Questions

Regardless of the marketing agency you choose – whether generalists or specialists – make sure you ask the right questions.

Who is working on your account? What are the specialties? How will you clear your doubts? What results can you expect? What are the KPIs? – ask everything.

If you really want to take your business to the next level and are ready to think big, contact us here and let us help you disrupt your industry.

The post How to Find Specialized Marketing Agencies appeared first on Neil Patel.


Source: New feed 2

12 Best Landing Page Examples

Let me ask you a question…

Would you rather have a beautiful website or a website your customers love?

From a business perspective, you shouldn’t go for either.

Your answer must be 100% I want a high-converting website.

Because if people buy, then they both like it and you can safely and predictably scale your business.

Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine.

And that can be easily noticed when you click on ads you see on social media.

You might like the ad itself but most times the landing page on the other side is not what you want to see.

The connection between your traffic and your landing page is called an accurate message to market fit.

You want your message to perfectly fit your market so you can start with a winning funnel that’s only bound to go up from there.

Because if you mess up there, you would be optimizing and tweaking little components that will barely get you to break even.

But if you nail your message you would be getting customers left and right without even knowing why or how they came to you.

It’s your most powerful weapon and most businesses do it completely wrong.

So to help you out and guarantee your immediate success, we’ll be going over the best 12 landing page examples that you should use to scale your business.

We’ll go over each one’s strengths and weaknesses while making sure you find one that fits your exact business.

After this post, you’ll be able to come up with high-converting landing pages like magic.

But before we do that, we must go over…

What Makes a Great Landing Page

That question solely depends on your needs.

So let me ask you a couple of questions that will help you clear your mind and think in the right direction.

#1 What do you want to accomplish with your landing page?

Your most common options are:

  • Getting people to opt-in in exchange for Free value on a subject
  • Directly selling a low-ticket product like a book or a mini-course
  • Free Trial offer for a monthly service or software
  • Free + Shipping offer where you count on upsells to make a profit

You’ve got to know exactly what offer you want to present in your landing page before creating it.

And of course, there are other offers you can make but the idea here is to clarify what is the one that you want to use for your business.

If you’re not sure, there would be multiple examples further down the post.

Now for the next question, you need to ask yourself…

#2 Are you committed to this project or are you just trying out an offer?

Building a high-converting landing page is not an overnight hustle.

You might find yourself optimizing a non-profitable landing page for months before it starts generating real returns.

And if you’re not ready for that, then I recommend you quit before you even start.

Yes, you can get a lucky shot and hit a homerun from your first try but counting on it is delusional.

Be ready for the long game so you catch the long-term gains that are so much sweeter than the momentary satisfaction.

And for the final question…

#3 What’s your budget?

Before you begin designing your high-converting landing page, you need to prepare a solid budget.

You can’t expect everything to go smoothly throughout the process.

Problems are going to occur and most times the easiest and fastest way to solve them is to pay someone who is an expert in the field.

That can be a developer, a Funnel designer/builder, an Ad specialist, or a CRO consultant.

Either way, you should be ready to pay someone to do it right so you don’t face the same problems over and over.

In marketing and life, there’s a rule of thumb that suggests you should finish your work and then let someone else judge it.

Obviously, for landing pages, the way is to run some ads and see if the traffic converts.

If it does, you raise your ad budget and try to scale.

If it doesn’t convert initially then you should let a professional take a look at it.

And even if you already hired someone to build it for you, don’t expect him to help you here.

Yes, he can optimize your page but you’ve got to keep in mind that people have an emotional attachment to their work.

That’s why you need a third party to help you out.

And especially when it comes to optimizing a landing page for conversions, you must consider the idea of hiring an agency.

Big marketing agencies nowadays have had hundreds if not thousands of clients who had been in your exact situation.

That’s why hiring a marketing agency to help you increase your conversion is the best bet.

And talking about CRO (conversion rate optimization) there’s no better choice than NP Digital.

It is simply the best marketing agency for both SEO and CRO.

If you’re at the stage where you want to optimize your existing landing page but you don’t know exactly how to do it…

Then you should book a quick call with a professional where you’ll unravel the secret conversion optimization methods your business needs.

And now for the main event…

The Best 12 Landing Page Examples

These are the 12 Best Landing Page Examples we could find.

We’ll be judging them for conversions, offer, design, and customer experience.

#1 Get Response

Get Response is an example of a simple yet interactive landing page example.

You can see the Get Response team are bold as they’re the only software in the industry that uses an interactive headline.

The yellow sign you see on the image below changes between the words growing, leads, and sales.

That makes it for a great attention-grabbing headline that just makes you read on.

Also, they use a friendly, positive face which is something we don’t see very often in business that is not centered around a personal brand.

That of course is not a bad thing. It automatically builds trust and makes it easier for people to sign up for their software.

#2 Slack

Slack is always on the top of its game when it comes to landing pages.

They are constantly optimizing for conversions and that’s the best way to find your winning landing page.

Their current one is once again, extremely interactive, has a big eye-popping headline, and also shows how easy it is to use the software with a quick 5-second giff.

Straight from the get-go, you can see they value customer satisfaction and if you’re still not sure, scrolling down will lead to non-stop credibility and results that prove their authority in the marketplace.

#3 Intercom

Intercom’s main objective on this landing page is to get you to opt-in with your email.

Keeping it to email only is a great way to increase your opt-in rate.

A big, positive headline that puts you in the right state of mind to act now.

The images they use perfectly represent the headline’s main USP.

You can see an overall friendly environment and you just have to opt-in if you got to this page.

#4 Lyft

Lyft has been riding up the charts in the past years and their website, landing page, and their overall online funnel is not lacking behind.

They focus on attracting new drivers that want to control their own life.

And promising your employees freedom while working for you is the best way to snap the best candidates from your competitors.

We know Lyft has used multiple landing pages in the past but their current one shows real professionalism.

Once again, we see a giant, attention-grabbing headline. This time with a question to anticipate curiosity and thought process in their prospects.

And check out the button “APPLY TO DRIVE”. It implies that it’s not 100% sure you’ll be able to get the position.

Making it so your clients have to compete to get a hold of your attention makes it so they try harder in the job itself.

#5 Zoho

Zoho’s landing page is a great example of a more complicated but still extremely powerful messaging.

They use more text than the average software in the industry but that’s not necessarily bad.

For their specific case, they need to convert the prospect to begin a free trial which automatically builds tension in a prospect because he knows it will come a time he’d have to pay.

And converting someone to pay is way harder than just getting their email.

That’s why using more text in their messaging makes it for a powerful copywriting punch that maximizes free-trial registrations.

#6 Squarespace

Squarespace tops the list for the least amount of text in their landing page design.

At first, you may think that is not enough to convert someone.

But once you see that they’re a website builder you can see how the design and the quick and powerful messaging are all you need to sign-up.

They know their prospects mainly struggle with complicated codes and want to show a safe space where they can relax and drag and drop their winning website design.

#7 ActiveCampaign

ActiveCampaign solely focuses on showing you how their software brings the best customer experience possible.

And if you’re a business owner, you both want to be treated well and want to help your customers in tough times.

Their headline hits 2 birds with one stone and once again there’s no useless text or design.

Everything leads to the big green button and you starting your free trial.

#8 Hubspot

Hubspot is one more CRM that tops out the list today.

They, just like ActiveCampaign, show you that using their software will both help you and your customers feel better throughout the process.

Knowing that their ideal customer’s main objection is that learning a whole new CRM from scratch might be hard, tedious, and maybe even impossible, helps them narrow their message straight to the point.

#9 Shopify Plus

Shopify is one of the most well-known platforms in today’s online space and they know it.

As they’ve been rapidly growing throughout the years, they’ve been able to test out multiple landing page designs to find one that converts.

And the Shopify Plus’s landing page shows for it. 

Their main goal is to book a consultation call with their prospects which takes more than just a couple of words.

They have the budget to shoot professional videos for all of their products and services which helps transfer valuable information to their prospects in the fastest possible way — video.

Down below you see powerful credibility and if you take the time to watch the video, you’re most likely going to book a call with them.

Videos are a deadly weapon in the right business’s hands and Shopify proves that here and pretty much with anything they do.

#10 Webflow

Webflow shows the insights of the software immediately when you land on their landing page.

You can see instant credibility from big websites that have used their services and also you can begin for free.

That breaks any tension the prospect might have.

On top of that, you can see that their software is similar to Photoshop.

So if you’ve ever used Adobe’s products, you immediately know this work will be a piece of cake for you.

#11 ClickFunnels

ClickFunnels uses its software to convert you for a free trial.

And even if you have any skepticism you can play around with the funnel pages and buttons to see the responsiveness of nowadays funnels.

You can see that they use more text than the average website/funnel builder.

But once again they’re trying to convert people to start a 14-day free trial which is not an easy task.

They also use powerful videos that sell directly to their ideal customers.

And the best part is the analytics they’ve slapped on their landing page.

It’s a bold and powerful move if done correctly.

The way these analytics are crafted makes it so they are constantly being updated and it’s not just 100K+ users as you might see on other platforms.

ClickFunnels values its customer’s success stories and is always there to record each result.

It’s one of the harder landing page designs to pull off but if you do it, your conversions will skyrocket.

#12 Conversion Lab

Conversion Lab has been using this landing page design for years now.

We’ve noticed they split test different button CTA-s like book a call, get a free consult, and many more.

Keeping their Founder on the main page of the website builds a long-term relationship many businesses nowadays miss out on.

They clearly state their services through their persuasive headline and even if you’re not ready to book a consultation call with them, a pop-up will appear collecting your email.

Email follow-up is a great way to ensure that a high percentage of prospects that land on your website will end up booking a call with you.

That is all for our list today.

To conclude what you need to know when building your landing page…

  • Find what your best customers struggle the most with and then directly destroy this objection with a short and punchy headline.
  • Use credibility and videos if possible.
  • Know your goals — Is it to get their email, phone, ook a call, start a free/paid trial, or something else?
  • Clear and easy to follow Call to Action

And always, always optimize in the process.

You can NOT be perfect from day one. Every business on this list tests their pages dozens if not hundreds of times before concluding a winner.

And even then, they still optimize.

Have you tried building a landing page before? How’d it go — did it convert well and what were your biggest breakthroughs when doing it?

The post 12 Best Landing Page Examples appeared first on Neil Patel.


Source: New feed 2

How to Get More YouTube Views

how to get more youtube views

Marketers who use YouTube are often in search of tactics for generating more views for their videos.

While not the only metric that determines the success of a YouTube marketing campaign, generating a decent number of views for your videos is something that you should definitely try to achieve on this social media platform.

After all, what’s the point of uploading a video, if nobody is going to watch it, right? Especially your target audience.

Nevertheless, only 9% of small businesses use YouTube, even though it has over a billion users.

So, if your videos aren’t getting enough views, there’s a good chance that you’re missing something, as competition isn’t at peak levels on this media platform just yet.

In this post, we’re going to take a look at tactics that you can use in order to generate more views for your YouTube videos.

We’ll cover some of the fundamentals that will help you over the long term, but also some unique tactics that you can put into action that will help generate quicker results with your target audience.

By the end of this post, you’ll have a high level of confidence, when it comes to knowing what needs to be done in order to generate more views for your YouTube videos.

Let’s begin!

Great Video Content Gets More YouTube Views 

This might sound obvious, but it’s something a lot of people ignore in social media.

If you want your videos to get more views and greater search results, you first and foremost absolutely must create great content.

If you can do that, generating more views for your videos will be a heck of a lot easier.

Go over to InVideo and check out all of the different solutions they offer for people looking to quickly and easily edit amazing videos. You don’t need to have experience as a video editor in order to leverage their tool. It’s easy to use and should be part of any marketer’s arsenal of tools.

People will share your video content on social networks if it is good, so your viewers will end up doing a lot of the promotional work for you.

Since I don’t know your business or your audience – I can’t tell you exactly what you should be doing, in order to create great content.

What I can tell you is this – great content is often content that provides exceptional levels of value.

It’s important that you don’t get caught up in the wrong things, when looking to create great content in getting more YouTube views.

People often worry about content length and production quality.

Sure, content length might matter, to a certain extent. But, are you really going to stop watching a 1-hour video, if it’s providing immense value?

In fact, it’s worth remembering that the average viewing session on mobile is 40 minutes.

Value trumps everything for search results, especially high production quality.

I’m sure that you’ve experienced this for yourself – where you’ve watched a long YouTube video that wasn’t overly produced, right to the end, because it was so informative.

You may have even done that for a webinar – which, in a sense, is similar.

In fact, the video below ranks near the top in YouTube search results for ‘how to make a website.’

It is highly rated, and get this… it’s over 2 hours and 30 minutes long!

youtube views

It’s not overly produced, it’s just high value that meets the need of its target audience.

Here is its ranking.

youtube views screenshot

If you look above it, you’ll notice that the other video is also very long.

So remember, content length isn’t something that you should obsess over on this social network.

The same goes for the production value of a video.

YouTube Views Don’t Depend on Video Production 

More and more marketing companies are investing in YouTube, which means that there are many highly produced videos out there, but you don’t necessarily have to join that pack just yet.

YouTube is a forgiving media site if your content is good.

When your videos start to get some traction, then think about investing in fancy production and camera equipment to help you get more YouTube views.

To begin with, just make sure that you cover the basics with this social media platform.

If you’re creating a ‘talking head’ video – make sure that everything is well lit and that the audio is clear.

If you’re creating a screen capture video, ensure that the resolution is high and the audio is easy to hear.

If you’re creating a slideshow, create something simple and visually engaging. Use strong images and minimal text on your slides. You can use a tool, like Haiku Deck, for this. A custom thumbnail also helps people remember your brand.

For More YouTube Views, Focus on Value Above All Else 

Remember – providing value should be your guiding principle.

If you want to learn how to provide value, you have to learn more about your audience – and, more specifically, what they like.

If you want to learn what content your audience likes, then take a look at the existing content that belongs to your niche.

There are two approaches you can take.

The first is to take a look at blog posts that have done well in your niche.Then, create incredibly informative videos, based on those blog post topics.

You can find such blog posts, using Buzzsumo.

Or, you can just take a look at other YouTube videos that have done well in your niche and create better videos that provide more value and deeper levels of insight.

If you’re an expert in your niche, then it shouldn’t be hard to create better videos, when using other videos as inspiration.

If you find yourself struggling, however, just take a moment to assess what could have been done to improve the other video.

  • Did it ignore something that was actually important?
  • Did the video fail to fully explain certain sections?
  • Did the video fail to provide actual results/case study information?
  • Was the pace too slow –or was it too fast?
  • Was there too much information on the screen – or not enough?
  • Could diagrams have been used to better illustrate a point?
  • Maybe some data could have been used?

You may even want to review the comments about that video.  See if there’s anything that the audience felt was missing.

You can also use the YouTube Search engine to help you come up with content ideas.

Say I’m in the business of teaching people ‘how to build a pond,’ or building it for them and I’m looking to do some content marketing.

I can just type ‘how to build a pond,’ into the ‘YouTube Search box.’  Then. I’m presented with content ideas.

get more youtube views by finding unique content ideas

Not all of the ideas are relevant, so I might select the first option and see what else comes up as a result of ‘Autosuggest.’

If I go with the option of ‘how to build a pond in your backyard,’ I’m presented with some helpful ideas.

increase youtube views

I can then repeat that process, using other keywords, if I want to come up with even more video ideas.

It might also be a good idea to cycle through the alphabet, after having chosen a ‘base’ keyword.

So, this time, I type in ‘how to build a pond a

increase youtube views

And, as you can see, there are plenty of video ideas here that look relevant. I can use those to create super niche video content that will resonate with a certain demographic in the social media platform.

If you have an existing audience on YouTube, consider asking your audience what they’d like you to cover next.

More often than not, your audience will provide you with ideas that you can use.

The great thing about these video ideas is that by acting on them, you can be sure that there will be an audience for them.

If you have done a good job with creating great content that meets people’s needs, you’ll find that organic views will be easier to come by.

Remember, YouTube is a media site that wants to improve the user experience.

The best way that they can do that is by presenting their audience with content that is great.

If your content is great, it will achieve an increased number of comments, shares and positive ratings.

Following all of that, there’s a good chance it will rank higher in search results. There’s no official word on this, but it’s definitely part of the mix.

After all, as mentioned by Brian Dean, YouTube doesn’t have to rely entirely on Backlinks to rank videos in the YouTube Search engine – they also have a ton of detailed user experience data to help them.

This user experience data is arguably much more powerful in letting YouTube know where it should be ranking content.

So, if your videos produce a great user experience, there’s a good chance that they will perform better in the rankings, too.

Optimize Your YouTube Video to Get More YouTube Views 

Optimizing your video can help make it so that your video appears when it should and where it should. This includes the search listings and the ‘related video’ suggestions.

If you want to optimize your video, there are four things that you must take care of.

  • Title
  • Tags
  • Description
  • Thumbnail

It’s easy to over-complicate this and over analyze everything.  Try to keep it simple.

Write Better YouTube Titles 

For the title, it’s important that you don’t try and make it like ‘clickbait.’

If you’ve created your video around a keyword, make sure that your title clearly explains that your video covers the keyword in question.

So, if I created a video, based on the keyword ‘how to bake a chocolate cake for beginners,’ my title might be…

How to Bake a Chocolate Cake for Beginners – Spent $5 and 5 Minutes cleanup

Note: If you want to write great titles, you might want to work out what it is that your audience doesn’t like or fears, in relation to the topic in question.

In the example above, people might worry that it costs a lot to bake a cake and that cleaning up is a pain. If I address that in the title, the video then becomes that much more enticing.

Use YouTube Tags

For the tags, provide some keywords that relate to the topic of your video.

image14

Try not to use more than 10-12 tags with this media site. You’ll lose your target audience and dilute search results data.

Picking the right tags will help your video appear in the ‘suggested videos’ section when someone is watching a related video.

Now, let’s take a look at the description.

Create an Accurate, Optimized YouTube Description 

When writing the description, it’s important that you don’t try to ‘outsmart’ Google. Don’t keyword stuff and don’t rely on any ‘tricks,’ that you might come across.

You could end up over-optimizing your video, which can have the opposite effect. 

Your aim with the description is to clearly describe what the video is about and what people will learn as a result of watching it.

If you look at the top results returned for a YouTube video search, you’ll notice that there will be a wide variation, in terms of what the descriptions look like.

That’s because, as mentioned above, user experience also plays a big role in ranking the video. So, while your description is important, don’t get too stressed out about getting it ‘right.’

That being said, if you absolutely need a checklist for writing your descriptions, here’s one that you can use, courtesy of Brian Dean.

optimize your video for more  youtube views

Here’s what an example description looks like.

youtube description example for more Youtube views

But, as I said, the top-ranking videos all tend to have varying styles that they use for their description.  You don’t necessarily have to follow what is above.

Just provide the story behind your video, what it covers, and what people will learn as a result of watching.

Note: If you want to do something that will improve user experience, consider providing ‘timestamps’ in your description, so that people can quickly get to interesting sections of a video.

YouTube Thumbnail Optimization 

For the thumbnail, there are a number of approaches that you can take. I’ve covered how you can create engaging YouTube thumbnails in this post. A custom thumbnail becomes part of your media platform branding.

For the most part, you can experiment with the following.

  1. Use images of people in your custom thumbnail
  2. Edit your thumbnail to include text overlay, using a keyword, based on the topic your video covers
  3. Include an image that reveals an interesting section of the video – for example, the end result of a ‘how-to video.’

You will tend to find that you’re able to generate the best results when you combine some of the above.

Here’s an example of how you can use an interesting image and relevant text overlay.

improve youtube views

As you can see, the custom thumbnail isn’t overly dramatic. It includes some text, related to the video keyword and an image of an interesting section of the video.

Here’s an example of using the image of a person, with text overlay and even possibly the ‘end result’ that is to be achieved, too.

youtube views thumbnail example

You’ll want to experiment here, of course.  But, those two examples and the tips provided should be enough to let you know what tends to work well.

Experiment With Ads to Drive YouTube Views 

Ads might sound like a little bit of a cop-out here. I get it; you might not want to pay to play the YouTube view game.

Running YouTube Ads is definitely one of the best ways to generate the right kind of views for your videos.

YouTube Ads lets you target your ideal audience and make sure they find out about your video.

It takes a lot of the guesswork out of the whole process on this social media platform.

Running ads allows you to get some real-time feedback, in terms of how good your video is, speeding the process of working out whether or not you have an engaging video on your hands.

If you find that people are watching your video to the end and sharing it a lot, then you know you’re on the right track, in terms of the strategy that you’re using to actually create videos.

So, where to begin?

Note: I’ve covered in detail here, how you can create YouTube Ads.

When it comes to YouTube, there are essentially two kinds of ads that you can run.

  1. Ads that appear before, or while people are watching YouTube videos – ’Instream Ads.’
  2. Ads that appear in the YouTube Search listings – Search listing Ads.

I recommend that you experiment with both.

Using YouTube Search, find videos in your niche that are related to your specific video topic and jot down their URLs.

Then, target those videos, using the placements option.

So, let’s say that I was starting a business that taught people ‘how to bake’ and I’ve just created a video, based on ‘how to bake a cake.’

I head over to YouTube and type in ‘how to bake a cake.’

image03

I then note down the URLs of these videos, in a Google doc.

I then enter in these URLs, when setting up the targeting for my ads.

Of course, not all of the videos list have ‘monetization’ enabled, meaning that you won’t be able to show ads on all of them.

But, if you start with a list of 10-15 videos, you should have good delivery to your target audience.

If you want to target within the YouTube Search listings, then you obviously need some keywords to target.

To find relevant keywords, use the YouTube search box.

Enter in a keyword that explains what your video covers.  Then, write down other relevant keywords that are provided by ‘autosuggest.’

As you can see below, if I enter ‘how to bake a cake,’ I’m presented with relevant keywords worth targeting.

I’ve highlighted some that are potentially worth my while.

fine Youtube keyterms for more youtube views

Note: The assumption here is that I’m teaching people how to bake a simple cake. That is why I’ve chosen those somewhat basic keywords.

If I want even more relevant keywords to target, I just select one of the ideal keywords and then press the ‘spacebar.’

find keyterms for more Youtube views

And, I’m presented with even more keywords to target.

As I mentioned above, you can also cycle through the alphabet to find other relevant keywords.

Then, I just need to note these keywords in a Google Doc and input them, when setting up my ad targeting.

Promote Your YouTube Video Everywhere 

Just because you’ve created a YouTube video doesn’t mean that you can now only promote on YouTube.

Post links for your YouTube content to all of your other digital assets, including your email list or your Facebook page, and other social media sites.

If you know of some influencers who might find your video useful, you may even want to let them know, via email, that you’ve created something that they might enjoy.

Consider posting a link or snippet in your Instagram stories.

Don’t be afraid to let the world know that you’ve got something new to offer.

Increase YouTube Views By Building a Subscriber Base

You’ll also want to focus on building a subscriber base for getting more YouTube views on future content.

If you can get subscribers, your videos will automatically get a good chunk of views, as soon as you post them. If these views represent a good user experience, your video might also do a better job at ranking, too.

Here, I’ve covered how you can get more YouTube subscribers.

Aside from creating good content, there are some key steps that you can take, to get more subscribers.

Mention, at the beginning and end of your video, that subscribing helps get the video out to more people in your social network.

By actually saying it, people may be more inclined to take action.

You can also make an effort to create content consistently.

Creating more videos will ensure there are more ways for your content to be found. This, of course, can help improve your subscriber count.

It also gives people a reason to become subscribers, as they’ll want to know when you publish new content. 

Note: If you can create ‘Evergreen content,’ then the content you create will pay dividends for a long time, as it will still be relevant for people in the future.

This means that the video will drive subscribes, long after its creation.

Conclusion

For many, getting more YouTube views sounds complex and obscure.

Hopefully, you now have a better sense of how to get more viewers to your videos.

There are many avenues that you can go down. The most important step is to create good quality content about topics important to your viewers.

If you can take care of that, everything else you do to get more Youtube views will be much more effective.

Do you have any tips when it comes to generating more YouTube views? Share what works for you in the comments section.

The post How to Get More YouTube Views appeared first on Neil Patel.


Source: New feed 2

The 12 Ironclad Rules for Issuing Press Releases

press release rules

One thing that never changes is our desire to keep up with the news.

These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online.

And, it’s not just consumers who are reading the news online. It’s just about everyone. While some SEOs assume press releases are merely an SEO tool, such couldn’t be further from the truth.

press release stats readership vs. U.S. population

News readership statistics for the U.S. population

As a matter of fact, press releases are branding and credibility tools, not SEO tools. They are a great way to get the word out and more effectively brand companies, products, and services.

If a release is engaging enough, it can generate social signals, drive shares, direct targeted and organic traffic, and create journalistic interest abroad. All of this is in addition to the sweet maraschino cherry on top – the possibility of major media coverage.

To get all of these lovely amenities wrapped up with a big, red bow on top, you’ll have to play by the rules.

A press release lets you spread the word about your company and its offerings in an ethical, journalistic-manner that focuses on newsworthiness and branding over SEO, social media, or anything else. The simple tenets of who, what, where, why, and when apply (the five Ws).

To make it work, you’ll need to follow these 12 unbreakable rules for obtaining publicity.

Rule No. 1: Know How to Write a Press Release

If you have never written a press release, consider using a professional content writer or service. Press releases are about telling a story; your story. Writing from a journalistic approach takes years of studying and practice. That’s not to say that any good writer isn’t capable of doing it; it’s just that you want to be as knowledgeable as a professional or hire one.

Press releases must cover something newsworthy. A PR Daily article outlines six necessary AP style guide steps for composing your release to assure that it’s newsworthy.

They include: stating your objective clearly, use the five Ws, minding your spacing, using proper grammar and style, and sharing names and titles correctly and appropriately.

the press release format

The proper format for writing an effective press release

Rule No. 2: Know Your Audience

Writing for your audience is critical when producing any piece of content. A bit of demographical and customer research will go a long way toward achieving this goal.

For example, if your target market consists of the 45-and-over age group, using modern terms that don’t appeal to them won’t do much to help you gain traction. Understand your audience and who you are writing for before you craft your newsworthy release.

Rule No. 3: Understand Targeting

All releases are targeted when you set them up to go out for distribution. Proper targeting can mean the difference between thousands of reads and plenty of traffic streaming back to your money website or the lack thereof.

Be sure you research every industry your company, products, or services apply to before setting your industry targets pre-distribution.

example of business wire targeted services for press releases

Industry targeting options for distributing your press release

Rule No. 4: Craft a Punchy Elevator Pitch

Remember that press releases are a major form of branding, which is exponentially vital in today’s online marketing world. SEO today is often more about branding and engaging content than just getting backlinks.

The best way to write a classy elevator pitch with viral potential is to make sure you know your brand, understand your market and have a deep understanding of the competitive edge you have to offer.

Still, you’ll also want to add some spice, bravado, and swagger to your headline to capture more attention.

A stagnant headline may be newsworthy, but that doesn’t mean it’s not making people pull their hair out when they read it. Read more on these in an article by TechCrunch.

the most amazing press release ever written

An example of the most amazing press release ever written.

How to Write Bad PR Titles

Let’s say you own a software company that is releasing its next version with a much-anticipated update that users have begged for the past few years.

You could propose a boring title like: “XYZ Software Company Announces Newest Version of XYZ Pro.” This title certainly is newsworthy. It’s definitely going to get approved by the editors. But the problem is that it’s boring. It does nothing to engage the reader.

How to Create Good PR Titles

Try to be more creative. Revamp the title above to make it punchier, catchier, and more engaging. For instance: “Almost Human: XYZ Pro Takes Thinking Out of Doing; New Update Adds Human-Response Feature to Interface.”

Rule No. 5: Abide by the Editing Process

Editors at press release distribution services, newspapers, and online news websites are stringent. Keep in mind that they are usually fervent studiers of the English language, AP style, tone, and prose. They don’t see any wiggle room in proper grammar or adherence to style; they see only black and white with no spatial gray area in between.

A Community Tool Box publication offers some tips on avoiding press release rejection by using proper grammar, spelling, titles, style, and prose. Remember, editors won’t fix your document for you; that’s on you. They might make minor changes.

However, if your release is not almost picture-perfect, it will go in the rejection pile with all of the other shoddily composed (and promptly rejected) news releases that editors get bombarded with day after day.

Read this article by the Torontoist to find out what editors – like the one at the Star, mentioned in the article – do when they are over-inundated with error-prone articles and news releases.

Rule No. 6: Collaborate to Succeed

Teamwork goes far in helping to develop an effective press release. Collaboration is how some of the finest marketing pieces are created.

So why limit the idea of the piece and its composition to just your ideas? Instead, brainstorm with a few others and co-create and co-write the piece together. This will improve clarity and can drastically enhance the quality of your press release.

Rule No. 7: Cross-Promote to Gain Credibility

Cross promoting is often called free advertising, which is exactly how the Edward Lowe Foundation references it. Cross promoting can help your information spread across multiple platforms quickly.

But, there are three inherent rules of cross-promotion: cost, control, and credibility.

Finding a cross-promotion partner is easy if you already do business with them. Imagine splitting the cost of the press release distribution and syndication with a brand that improves your overall branding and reach.

Reaching out to a few business partners may be you need to find a cross-promotion partner for your next PR campaign.

Rule No. 8: Use Quality Distribution Channels

Cheap distribution is not good, and good distribution is not cheap. Distribution costs money, plain and simple.

There’s a lot of squabble online about which press release distribution service is the best. Speaking from personal experience, there is only a handful worth using.

I’ve nailed Wall Street Journal time and time again using Berkshire Hathaway’s Business Wire, but it costs $400 or more for a release with a 400-word limit. (They charge you for every 100 words after that.) You’ll also pay a pretty penny to add photos, videos, social media signals, and so forth.

Marketwire gets decent traction and features an awesome dashboard with good analytics. PR Web is the most profitable of all distribution services but still charges nearly as much for tier-one distribution as the other services.

As for add-ons, you get more bang for your buck on PR Web because you can add videos, images, and hyperlinks for free. Other services to consider include: PR Newswire, B Wire, and 1888PressReleases.

logos of quality press release outlets

Distribution services provide varying degrees of options for your press release.

Rule No. 9: Syndicate Post-Distribution

Syndicating your press release is crucial. Sure, it’s going out to all of these places. But, if you don’t take some additional “traction-action” yourself, you could be wasting your own time and money.

Ensure that your social channels are all set up to syndicate your press release. That means Facebook, Twitter, YouTube, LinkedIn, Reddit, Pinterest, Instagram, Snapchat, etc. When syndicating your press release, you will want to access the dashboard and find different major mediums that it was posted to for distribution. Use a different medium for each social channel syndication. For example:

  • I watch as my PR goes out around the world. Once it hits major portals like the Boston Globe, the Sacramento Bee, or the Houston Chronicle, I take those hyperlinks and use a different one with a unique description for each social channel I syndicate on.
  • I post my Boston Globe clipping on Facebook and say something like: “Boston Globe Covers XYZ Software Release in Feature Publication.”
  • Then I take the Houston Chronicle listing and send that out on Twitter using a unique description, and so on.
  • Rinse and repeat. Don’t worry about trying to get social traffic back to your website. Rather, focus on branding and creating viable credibility and increased social signals that ultimately do wonders for your website.

Facebook social syndication for press releases

Syndicate your press release post-distribution through your social channels

Rule No. 10: Gain Social Traction

There’s only one service I’d recommend for your press release’s syndication on social channels, and that service is Pitch Engine. This is a social branding and marketing distribution service that you piggyback with your press release.

It allows you to track social analytics and traction as you gain more headway. You’ll want to write a unique copy of the actual release for Pitch Engine to gain even more traction.

When you do syndicate your actual release on social media (as explained above), consider boosting those posts to spread brand awareness, garner more social signals, and create chatter.

pitch engine for press releases 

Rule No. 11: Repost with Content Discretion

Avoid reposting the actual press release on your website because this can denigrate your content authenticity and page-score ranking with Google and the other search engines.

Instead, write a unique teaser paragraph or two, then link it to the release on the host site that distributed it or one of the major media outlets that picked it up.

This greatly enhances credibility with your site visitors because they see that you were just covered in the New York Times (and they can read your full release on that portal instead of reading it on your site). Imagine how that makes them feel about your brand.

Rule No. 12: Enhance Your Release with SEO and Pictures

Most press release distribution services offer a few very worthwhile add-ons. The first is the SEO enhancement feature. By all means, opt for do-follow links. A few more high PR backlinks will never hurt your website.

Consider expanded distribution to hit more sites, albeit at an increased cost. For example, if you are a multinational company, consider worldwide distribution with AP Newswire syndication.

If you are a domestic company, target national regions to hit every major news medium in the U.S. instead of the limited newsfeeds in your set geo-region.

Finally, pictures, videos, and sound files are worth a million words. Adding these multimedia elements to your press release helps gather more attention, improves social media reach, and drives brand awareness.

Ultimately, the future of your public relations – and your brand’s reputation – is in your hands. Make the most of it.

Has your company had success with press releases? Share your experiences below! 

The post The 12 Ironclad Rules for Issuing Press Releases appeared first on Neil Patel.


Source: New feed 2

Marketing Automation Consulting

Why aren’t more companies using marketing automation?

A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns.

Half of those surveyed also listed a lack of strategy or personnel as yet another reason they weren’t moving forward with marketing automation. 

As you can see from the research, these companies need marketing automation consulting. 

10 Ways a Marketing Automation Consultant Can Help Grow Your Business

Marketing automation is often viewed as a nice-to-have option, something that could be helpful but really isn’t all that necessary for companies looking to grow. Marketing automation isn’t an extra; it’s a component that’s an essential part of your marketing. 

This isn’t always as clear until you breakdown the benefits that come with marketing automation. 

Here are ten ways a marketing automation consultant can help you grow your business. 

  1. More targeted marketing: Many companies force their customers into the same marketing funnel. They’re not focused on optimizing their funnel based on the buyer’s journey, so most of their prospects fall out of their marketing funnel. A marketing automation consultant helps you segment and target your customers properly. A good consultant will help you identify customers who are ready to buy, leads that need to be nurtured, and leads you can disqualify. 
  2. Improve customer experiences: According to Salesforce, 76 percent of consumers expect you to understand their needs and expectations. Another 84 percent said, “being treated like a person, not a number” is essential to earning their business. Marketing automation helps you achieve this at scale, so you’re able to provide the one-on-one attention and personalization customers expect.   
  3. Increased traffic: Big companies have embraced analytics, but most don’t know how to use their data. Most don’t have a data-driven culture, so it’s difficult for many organizations to have confidence in their marketing decisions. This isn’t just big companies, though; it’s most companies in general. This means it’s harder for companies to identify the traffic sources working well versus those that aren’t. With marketing automation tools like lead scoring and lead nurturing, you can identify your best performing traffic sources.
  4. Higher quality leads: When customers go through the same funnels, without segmentation, lead quality suffers. Your marketing automation consultant should help you outline the buyer’s journey and segment customers based on their place in the funnel. Doing this increases lead quality as customers are pre-qualified before and after they convert. This keeps the quality of the leads sent to sales high. 
  5. More leads: Once you’ve identified the list of marketing automation tools and workflows you need to generate high-quality leads, you can use those same automation tools to scale your lead generation campaigns. Your marketing automation consultant will help you increase lead production, using the lessons learned from your smaller campaigns. You’ll know which traffic sources perform best, how to improve lead quality, 
  6. Increased conversion rates: One of the hidden benefits of marketing automation is that the benefits are cumulative. Your marketing automation consultant will show you how to combine the strategy, tactics, workflows, and tools you’ve put together into a single system. Each component, when optimized, should produce increased conversion rates consistently in your campaigns over time.   
  7. Increased ROI: As your conversion rates increase, your ROI will continue to grow. A great marketing automation consultant will show you how to maintain your ROI as you continue to scale. You should see more revenue with less spend consistently over time.   
  8. Reduced expenses: As metrics like your return on ad spend (ROAS) and your conversion rate improves, you should see a decrease in costs (e.g., cost per lead, cost per action, customer acquisition costs). Your marketing automation consultant should monitor your returns and expenses, ensuring that both are moving in the right direction. 
  9. Data sharing between marketing channels: Your marketing automation stack should provide your team with the right data analysis tools. If you use analysis tools like Cyfe or Power BI, you’ll want to make sure that your team has access to data across marketing channels; your consultant should help you set this up, so your team has need-to-know access to data. Doing this will reduce operational silos, keeping everyone in your team on the same page; no more fights between sales and marketing for control. 
  10. Shorter sales cycles: Let’s say you’ve received two sets of leads. Set A has customers who are ready to buy now. They’ve done their homework, and they’ve decided your company is the best fit. Set B has interested customers; they won’t be ready to decide for another three to six months. Set A has a shorter sales cycle — your consultant helps you find and segment these customers as they come into your funnel.  

These benefits aren’t random one-offs; they’re outcomes your business needs to grow. The problem with growth is scaling. As you grow, it gets harder to manage all of this manually. 

How to Get Started With a Marketing Automation Consultant

Your marketing automation consultant should be a specialist with deep expertise in automation. They should also have experience across a broad range of marketing disciplines and channels, including:

  • Advertising (display, content,
  • Analytics
  • Branding
  • Content
  • Direct response
  • Email
  • Market research
  • Mobile 
  • Sales
  • Search (organic and paid)
  • Websites (e.g., conversion rate optimization, usability, etc.)

If you’re ready to get started with a marketing automation consultant, there are a few things you’ll need to prepare ahead of time. Upfront preparation makes it easier to get started; your consultant doesn’t have to waste a lot of time (and your money) getting you up to speed.

Both of you will be able to jump in right away. 

You’ll want to make sure that you have a list of:

  • Goals, KPIs, and objectives: For example, this could include a list of tools you’d like to integrate in your technology stack, as well as how you’d like these tools to perform. This could also provide your consultant with information on the specific outcomes you’d like to see due to automation (e.g., a 7 percent increase in productivity, shorter sales cycles, less double entry, improved utilization rates, etc.).
  • The tools and resources you’re using: You’ll want to make a list of the tools and resources you’re already using. Collect additional information on the number of users for each software, tool, or subscription. Make note of any API keys and special instructions. Also include a list of the software, tools, and resources you’d like to use.
  • Decision-makers and influencers: If you’re part of a team, you may find that some people aren’t all that excited to share their data. Others are interested in working with your consultant to automate essential marketing tasks. Sharing a list of decision-makers and influencers with your consultant makes their job easier. Right from the beginning, they know where everyone stands and who to talk to if they need help getting everyone on the same page.
  • Obstacles and challenges: You’ll want to outline the list of barriers and challenges that may prevent you from achieving the goals and objectives you’ve listed above. Maybe some of the services you use don’t offer an API or integrate with third-party services like Zapier. Maybe some of the tools in your list are outdated, or they’re unsupported legacy options (i.e., legacy software running on Windows XP).
  • Policies and procedures: If your company has specific policies, procedures, or guidelines for software purchases, you’ll want to share that with your consultant as well. You want to let your consultant know what’s allowed, required, forbidden, and unacceptable. You want to set your consultant up for success by giving them a clear set of guidelines to follow; this helps your company grow. 
  • Strengths and weaknesses: This step is uncomfortable but it’s also important; if your team, division, or company has problems in a specific area, spell that out for your consultant as clearly as possible. Does it take your company a long time to make important decisions? Is your organization good at finding great employees and contractors? Give your consultant a brief overview of your strengths and weaknesses. Getting people on board is easier when you know what you’re working with. 

Sharing this information upfront makes automation smooth and efficient.

If you’ve already answered these questions for your consultant, they’re able to focus their attention on helping you automate your marketing campaigns, projects, and tasks. 

Measuring the ROI of Marketing Automation Consulting Services

In general, consultants aren’t big on measuring ROI, but they should be. It’s reasonable to expect the same from your marketing automation consultant. If you’ve done the upfront work I’ve mentioned already, you should have everything you need to measure the ROI ahead of time. 

Remember the list of goals, KPIs, and objectives you wrote down earlier?

Your consultant should be able to help you refine your goals and objectives. If you haven’t already, you want to add some specificity to these goals. You’ll want to add specific numbers, facts. or figures to these goals. Use these figures as a general guide — you want to discuss these with your consultant making sure they’re realistic and achievable.

Here are a few examples you can use:

  • Increase productivity becomes — Increase our marketing team’s productivity by 16 percent
  • Improve lead quality becomes — Use lead scoring to achieve a 6 percent lift in marketing qualified lead volume
  • Identify top-performing marketing channels becomes — Identify top performing marketing channels by automating URL tagging for all current and future marketing campaigns
  • decrease customer acquisition costs becomes — Reduce customer acquisition costs on Google ads by a minimum of 11 percent

Measuring your ROI is pretty straightforward if you have a clear idea of your campaign goals and objectives. The easier it is for you to list a starting point, the easier it will be for your consultant to help you reach your goals and objectives.

4 Point Checklist For Finding the Right Marketing Automation Consultant

Choosing the right marketing automation consultant is simple if you’ve prepared ahead of time. From there, you can screen consultants the same way you would for any other consultant or professional. First, you outline your process, listing your goals and objectives, your current technology stack, decision-makers, influencers, etc. Second, you filter your providers through your process, ensuring each candidate meets the criteria you’ve set.

Here’s a shortlist of the criteria you can use to evaluate your consultants.

  1. They understand digital marketing. The best marketing automation consultants are marketers themselves. The ideal candidate is a marketing veteran who’s managed marketing campaigns from beginning to end throughout their career. You’re looking for someone who got their start as a marketer.
  2. They understand your business. Your marketing automation consultant should have an in-depth knowledge of your business — how it works, what you need, mistakes to avoid, etc. If you’re managing a retail or ecommerce company, your consultant should have experience managing marketing campaigns for retail or e-commerce companies. You’re looking for someone who has a native understanding of your business.
  3. They’re data-driven. Marketing automation requires a mix of art and science. You’ll need someone who loves to read through data but is skilled enough to explain it to the people on your team who aren’t data-driven. The ideal consultant can tell stories with data and helping your team make important decisions. 
  4. They’re proactive and knowledgeable. When it comes to automation, you shouldn’t be as knowledgeable as your consultant. They should be able to make recommendations and connections you weren’t even thinking of. They should be able to help you automate your campaigns in new ways; to increase your productivity by customizing your marketing stack.  

This checklist is pretty simple. 

A great marketing automation consultant should be able to handle everything we’ve covered so far comfortably. They should be able to break things down for you, showing you how to improve your plan, refine your goals and objectives, and add to your technology stack. 

They should be asking questions. 

If they’re good at what they do, they’ll have some questions and requirements of their own. 

Conclusion

While many organizations are switching to marketing automation, most don’t have a clear plan they can follow. Companies list a lack of know-how, strategy, or personnel as the reasons why they weren’t completely on board with marketing automation. 

That’s changing fast, though. 

More companies are investing in marketing automation. They’re taking the time to implement a strategy for their business. Marketing automation isn’t an extra; it’s a component that’s an essential part of your marketing, especially as your company grows. 

With the right consultant and a clear strategy, you’ll have the people, process, and technology you need to grow your business quickly. 

The post Marketing Automation Consulting appeared first on Neil Patel.


Source: New feed 2

Bounce Rate Analytics: How to Measure, Assess, and Audit to Increase Conversions

how to decrease bounce rate

Your bounce rate can be such a scary number, right?

It’s common knowledge that a high bounce rate is bad, and a low rate is good.

Every time you log into your Google Analytics account, it’s right there waiting for you.

I understand the feeling when you see that number creeping up.

But the problem is that numbers can be misleading.

After all, how high is too high, really?

In this post, I’ll show you how to fully measure and assess your bounce rate. That way, you’ll know if it’s actually too high for your industry or if it’s perfectly normal.

I’ll share tips and tricks on how to audit your bounce rate and understand what’s driving it up.

I’ll also tell you some of my secrets for lowering your bounce rate.

But first, let’s talk about exactly what a bounce rate is and why you should care.

What is a Bounce Rate and Why Does it Matter?

A “bounce” occurs when someone visits your website and leaves without interacting further with your site. Your bounce rate shows you the percentage of your visitors who bounce off of your site.

By default, Google Analytics considers a visitor to have interacted with your site if they visited at least one additional page.

The bounce rate you see in your overview report on Google Analytics is your site-wide bounce rate.

bounce rate example in Google Analtyics

It’s the average number of bounces across all of your pages divided by the total number of visits across all of those pages within the same period.

You can also track the bounce rate of a single page or a segment or section of your site.

I’ll show you how once we start looking at the different segment reports.

The bounce rate of a single page is exactly what it sounds like. It’s the total number of bounces divided by the total number of visits on a page. 

Inspired by common questions that we’ve heard, this infographic provides answers to the most asked questions about bounce rate and provides tips to help you improve your bounce rate.

Bounce Rate demystified infographic

If you run an e-commerce site with a blog, you may want to implement a segmented bounce rate.

Why?

Your blog posts may have a very different average bounce rate than your product pages.

We’ll get into the exact details later, but segmenting the two can make your numbers more meaningful when you’re looking at the data.

So, why is bounce rate important?

According to SEMrush, bounce rate is the 4th most important ranking factor on SERPs.

bounce rate image

However, Google does not use bounce rate in its algorithm metrics, according to Google’s Gary Illyes: 

https://platform.twitter.com/widgets.js

Can they both be right?

Yes, and I’ll tell you why.

Google’s algorithm may not directly take bounce rate into account, but what it signifies is very important to it.

As of 2016, RankBrain was the third-most important ranking factor of Google’s algorithm.

If you’re not familiar with RankBrain, its main purpose is to improve users’ search results by better understanding their search intent.

If a user clicks on your page and leaves without any interaction, that could signal to RankBrain that your site isn’t what they’re looking for.

It makes it look like your result doesn’t match the searcher intent well. As a result, RankBrain says, “Maybe this page shouldn’t be so high in the results.”

Can you see how these connect?

If you understand bounce rate properly, it can tell you if your marketing strategy is effective and if your visitors are engaging with your content.

The key is to understand what your “target” is and break down your bounce rate in a way that provides meaning.

What is a Good Bounce Rate? 

Many different variables determine what a “good” bounce rate is.

Things like your business type, industry, country, and the types of devices your visitors are using all influence what a good average bounce rate would be for your site.

For instance, Brafton found that the average bounce rate is 58.18%. However, their research shows that bounce rates are higher for B2B businesses than B2C businesses.

bounce rate by type of business

These benchmarks show a wide range of average bounce rates across industries:

bounce rate by industry

If you’re still unsure about the bounce rate you should be targeting, Google Analytics can help you figure it out.

Google Analytics provides a quick visualization of the average bounce rate for what it believes is your industry. It does this by benchmarking.

First, you need to set up benchmarking in Google Analytics.

Under the admin section, click on “Account Settings” and then check the “Benchmarking” box.

bounce rate bench marks in Google Analytics

Now you can compare industry averages.

Just navigate to your behavior reports. Click on “Site Content” and then “Landing Pages.”

how to view bounce rate in GA

You’ll immediately see the average, site-wide bounce rate.

view bounce rate on GA

Of course, a site-wide average can be too broad to be a valuable benchmark.

You can drill down further to view section-specific bounce rates.

With either the Content Drilldown Report or the advanced filter feature, you can see the average bounce rates for your site sections.

how to view per page bounce rate

For example, now you can compare the industry average for just your blog or product pages.

In the “Audience” section of Google Analytics, go under “Behavior” then “Benchmarking.” Then, select “Channels.”

Now you can choose your vertical and compare whichever time period you want to review.

This should give you a better idea of your website’s bounce rate performance compared to the average by channel.

bounce rate view in GA

The chart above compares your channel bounce rate against other Google Analytics accounts or properties in your industry.

If you want to look deeper, you can do so by going into “Acquisition,” then “All Traffic,” and then “Channels.”

Then click the “Comparison” button on the right and filter by “Bounce Rate” to see which channels are above or below average.

view bounce rate in Google Analytics pic 4

You can then dig even deeper into each one for further analysis.

Ultimately, a “good” bounce rate will be different for every site. It may even be different for every page on your site.

I suggest you focus on your bounce rate trends over time and how you can improve the highest ones to boost conversions.

The focus should be on using this metric to find weaknesses in your site. Don’t worry about hitting a magic number.

Now, let’s look at how you can improve your bounce rates.

Modifying Bounce Rates

Your site-wide bounce rate is too broad to be anything but a vanity metric.

It’s too shallow to provide meaning.

To measure and assess your bounce rate, you need to narrow it down and group it by different variables.

You won’t be able to start lowering your bounce rate until you really understand what’s causing it to be high.

You can modify the bounce rate metric you see in Google Analytics in a couple of ways.

As I already mentioned above, the first way is by segmenting your bounce rate.

We’ll look at nine different segment options that will help you assess and improve your bounce rate.

Segment Bounce Rate by Age

There are plenty of different demographics that Google Analytics tracks, which allows you to better segment and analyze your site traffic.

One of these is the age range of your visitors.

To look at bounce rate by age range, look under “Audience” and then “Demographics” on the left-hand sidebar. Then, click the “Age” option.

bounce rate by age google analtyics.

The resulting report should look something like this.

bounce rate segmentation google analytics age breakdown 2

Now you can easily see if your bounce rate is higher with a certain age range.

You can see in the example above that seniors (65+) have a much higher bounce rate than the rest of this site’s visitors.

If seniors are part of your ideal target market, make sure that you structure your web pages properly for marketing to them.

For example, avoid using jargon, trendy language, and slang.

Segment Bounce Rate by Gender

The “Gender” option is just below “Age” on that left-hand menu.

bounce rate by gender in GA

This report tells you your bounce rate for males and females.

Google analytics gender breakdown 1

You can now easily see if your site is better at retaining one gender over the other.

Gender targeting with tactics such as different language and colors can impact viewing and purchasing behavior.

bounce rate impacts of gender on buyer behavior

If you have a higher bounce rate with one gender, make sure you’re not accidentally creating the perception that you’re only targeting the other sex.

Segment Bounce Rate by Affinity

The next option in the “Audience” section is under “Interests” and then “Affinity Categories.”

bounce rate by affinity

This groups bounce rate based on visitor interests.

bounce rate google analytics affinity reports 1

Check out which affinity categories have the highest bounce rates to see if you’re losing out on key marketing groups.

You can see in the example above that this site is engaging best with business professionals and shutterbugs.

Engagement with music lovers, movie lovers, and green living enthusiasts is the poorest.

This knowledge can now help you better target those groups with your imagery and content.

Segment Bounce Rate by Location

Still in “Audience,” just under “Interests,” you’ll find the “Geo” section. Within that, you can click on “Location” for another segment report.

bounce rate by location

First, you’ll see a color-coded map that shows you where most of your visitors come from.

bounce rate google analytics geographic location

Below that, you’ll see the table version breaking down your visitors by geographic region.

bounce rate google analytics geographic breakdown 2

This gives you your bounce rate by country.

In the example above, you can see that Australia and the UK have much higher bounce rates than the other countries.

You can drill further into it to see if certain provinces are engaging worse than others. Then, you can adapt your marketing strategy to target areas where you want to see improvement.

Segment Bounce Rate for New Visitors

A good segment to check out is the “New Vs. Returning” breakdown. It’s also in the “Audience” section under “Behavior.”

bounce rate by new vs returning in GA

Now you can see if your new visitors are bouncing at a higher rate than your returning visitors.

google analytics new vs returning user bounce rate

I would expect your new visitors to have a higher rate.

To get more value out of this segment, you can view the acquisition source as a secondary dimension.

Just click on the “Secondary Dimension” drop-down list at the top of the table and select “Source” from the list that appears below.

We’ll talk more about acquisition in a minute.

Segment Bounce Rate by Browser

The browser breakdown report is a good way to see if you have any technical issues causing your visitors to bounce.

In the “Audience” section under “Technology,” select “Browser & OS.”

bounce rate by browser and OS

The report should look like this:

google analytics broswer breakdown bounce rate

If one browser has a higher bounce rate than the others, that might indicate that you haven’t configured your site well for that browser.

You also need to consider versions of browsers. For example, don’t just check Internet Explorer. Check across versions 8.0, 9.0, and 11.0.

bounce rate by browser in GA breakdown

If one has a noticeably higher bounce rate, your site might have bugs or UX issues with that browser.

Even if it’s an outdated browser, you will want to fix the issue if the browser is still bringing you traffic.

Segment Bounce Rate by Device

Underneath the “Technology” section, (still under Audience), you will see the “Mobile” section. Select “Overview” to see your bounce rate across devices.

bounce rate by device in GA

This will give you a bounce rate comparison between desktop, mobile, and tablet.

google analytics bounce rate mobile devices breakdown

If you find out that your bounce rate is significantly higher on mobile or tablet, it may indicate that you haven’t properly optimized your site for those devices.

You can also view the “Devices” report. This further breaks it down by mobile brand and operating system.

mobile device breakdown bounce rate

For example, if you find that Apple users are bouncing at a higher rate than Android users, you might have some design issues.

Pay attention to individual device models as well.

mobile device model bounce rate

Focus on trends and device release dates. For example, you might discover that your bounce rate is fine for Apple devices in general, but it’s too high for the latest models.

This may indicate that your website isn’t compatible with the newest Apple OS.

Segment Bounce Rate by Acquisition

Now, let’s look at segmentation by acquisition rather than by audience.

Go to “Acquisition,” then “All Traffic,” and then “Source/Medium” in the left-hand menu.

acquisition bounce rate GA

The table at the bottom of your screen should look like this.

google analytics traffic source bounce rate

It will show you a breakdown of where your traffic is coming from and the associated bounce rates.

Take a look at the sources with the highest bounce rates to see if there’s a trend.

Here’s an example where you can see that the paid advertising campaigns have a much higher bounce rate:

bounce rate by paid campaign

Either your advertising targeting is too broad, or your landing pages are not lining up very well with your ads, resulting in a higher bounce rate.

Segment Bounce Rate by Landing Page

The final option we’ll discuss is segmentation by landing pages.

In the left-hand menu under “Behavior,” click on “Site Content” and then “Landing Pages.”

bounce rate by landing page GA

The resulting table shows you a breakdown of your landing pages and their average bounce rates.

bounce rate by landing page report

You might find that one page has a much higher bounce rate than the others.

Visit that page and look for any design problems or issues that might be making it less effective than the others.

bounce rate by landing page high bounce rate example

Make sure you haven’t forgotten any key steps to optimize your landing pages for conversions.

Now that you know the different ways that you can segment your site traffic, I’ll show you how you can create adjusted bounce rates.

How To Create Adjusted Bounce Rates in Google Analytics 

You can adjust what Google Analytics considers an interaction. This will directly impact your bounce rate.

For example, you might feel that a visitor has interacted on your site if they watched a video.

In Google Analytics, you have the option to set an event like playing a video, clicking a button, or completing a download as an interaction.

Then, users who complete these “events” will no longer count toward your bounce rate.

However, you need to careful with this. Make sure that automated events don’t skew your results.

If you’ve set up your videos to play automatically, you don’t want to count video views as interactions.

The simple way to modify how Google records interactions is by sending events into your Google Analytics that tell you when a user spends a certain amount of time on a page scrolls through a certain percentage of a page, or sees a specific element on the page.

You can send events from Google Tag Manager:

1. Adjust Your Bounce Rate Through Scroll Percentage Events

The “Scroll Depth” trigger allows you to create custom events based on how far a visitor scrolls down a page.

First, you need to create a new tag.

create a new tag in Google Analytics

Then, name your tag, select “Universal Analytics” for tag type and choose “Event” for the track type.

Next, you need to type in the event category and event action.

To get the action, simply click the small plus sign beside the field and select “Page Path.”

For the event label, pick “Scroll Depth Threshold.”

If you don’t see this option available, go to your “Built-In Variables” screen and enable the scrolling variables:

create a google tag in send depth for bounce rate

Now, select “Non-interaction Event” as “False,” and add in your UA tracking ID.

If you’ve completed all of those fields, it should look like this:

google analtyics tag for bounce rate example

For this tag, I recommend setting the scroll to 75% of the page. That means that Google will consider a visitor to have interacted on your site if they scroll 75% of the way through the page.

create event for scroll for bounce rate

Make sure you’ve selected “Scroll Depth” as the trigger type. Then, in percentages, put down “75 percent”.

Once done, you can save, preview, debug, and then publish.

2. Adjust Your Bounce Rate Through the Timer Function

You can also decide that Google should consider a visitor to have interacted on a page if they spend a minimum amount of time on the page. 

Create a new tag and give it a name, such as “UA — Adjusted Bounce Rate — Timer.”

bounce rate adjusted timer

You can choose the length of time that you want to start with. I suggest starting with 30 seconds.

To do this, add a new trigger and name it “Timer — 30 seconds”.

bounce rate time google analytics

The interval is in milliseconds. So, for 30 seconds, you need to put enter “30000.”

Select a limit of one. Then, in the conditions section, set it for “Page URL matches RegEx*.”

This will make it so that Google Analytics includes all of your pages in the tracking.

Make sure you save, preview, and debug before publishing.

Other Methods for Decreasing Bounce Rate

Here are some more ways to see where visitors are bouncing and how you can use that information to boost conversions.

Review Top Exit Pages

Another report you should check out is your top exit page report.

You can find it right below the landing pages report on the left-hand menu.

bounce rate exit pages example

This report will show you what pages people most often abandon your website from.

Take a look at your top traffic pages and compare your bounce rate and your exit rate.

bounce rate by exit page report

This will show you who’s landing directly on that page and bouncing versus who’s arriving there from an internal link and exiting.

It can help you narrow down where you should spend your time testing and making improvements on your site.

Review In-Page Analytics

Another great report within Google Analytics is the in-page analytics report.

This is only available now via a Chrome plugin, but it is still beneficial.

As you can see below, the report allows you to see the click-through rate for every link on a web page. Page Analytics by Google for bounce rate

This is a great way to evaluate a landing page, but it can be useful for any content on your site, including your homepage.

It will allow you to see which links in your content people are clicking on and which ones they skip right over.

This will help you determine which anchor texts you should reword or which calls-to-action you need to improve.

View Page Timings

Your pages may have high abandonment because they’re too slow.

You can check this with the Page Timings report.

In the “Behavior” section of the left-hand menu, click “Site Speed” and then “Page Timings.”

bounce rate by page timings

The report will tell you how fast each page on your site is loading.

google analytics site speed bounce rate

You can sort by number of page views and average page speed. That way, you can start improving your pages with the highest traffic yet slowest load times first.

It also shows you your overall site average speed.

bounce rate total site average

In light of Google’s Speed Update, site speed is becoming increasingly important. But even apart from that, it’s critical for improving bounce rates.

For example, the average page speed above means that our bounce rate is 123% higher than it could be.

page load time impact on bounce rate

Google Analytics Site Speed Reports

You can check out the other Site Speed reports for further analysis and options for improving your site speed.

bounce rate see speed suggestions

The Speed Suggestions report will indicate potential issues and give you useful advice on how to resolve them, such as prioritizing visible content.

You can also use Google’s PageSpeed Insight for more strategies for improving site speed. 

Utilize A/B Testing

Throughout all of these report checks, you are hopefully pinpointing some specific areas you need to target for improvements.

It’s difficult to guarantee which changes will improve your bounce rate the most.

For instance, you may have identified a weak landing page. But what do you need to do to improve it?

Do you need to make it longer? Do you need a different call-to-action? What will increase your conversion rate?

A/B testing is a great way to test your improvement strategies.

It allows you to test things like different call-to-action wording, different landing page designs, and different target audiences.

A/B testing will make it easy to see what’s working and what isn’t since it allows you to show one version of your website to half of your visitors and another version to the other half.

Just make sure you set a clear goal for your testing and follow the correct steps.

To better understand your A/B test results, you can also use a significance calculator.

A/B testing significance bounce rate

Make Your Pages Easy to Read

It’s easy to forget such a simple aspect of your pages, but readability is important.

There are lots of free tools that allow you to check your content’s readability and your website, like the Yoast plugin for WordPress.

Make sure the headline is big and bold. Then, use subheadings stand bullet points to make the article easier to read. 

Here are a few tips to help you format your content and make it more readable:

  • Use subheadings to throw more light on your topic.
  • Use bullet points to explain benefits or points worth noting.
  • Use plenty of charts, images, screenshots, and quotes from industry experts, where appropriate.
  • Bold keywords a few times (don’t overdo this).
  • Ask a lot of questions in your content, to give readers an invitation to participate, instead of just read.
  • End your content with a subheading entitled “conclusion.” This tells the reader to read the last few words and take action quickly. Make your conclusion actionable.

You can test how readable your site is with WebFX’s free readability tool

Also, be mindful of your font size and type, your sentence and paragraph length, and the amount of white space on the page.

Consider other elements on your page that might be distracting, like your color choices and ad placements.

Include Clear CTAs and Consider Their Placements

A great way to get people to engage and convert is by using compelling calls-to-action.

A call-to-action should compel someone to do something, such as sign up for a newsletter or purchase a product.

There are many ways to improve your call-to-action buttons. Consider your copy, color, button size, placement on the page, and so much more.

cta impact on bounce rate example

Apple suggests making sure that all CTA buttons are at least 44 pixels tall.

hit targets bounce rate from GA

Sprout Social, a social media management software business, understands that giving users a free trial period and educating them along the way is a surefire way to convert more users into customers.

You can get buy-in without getting a buy from a client with a CTA for a free trial. This will help you achieve a good bounce rate. Review your landing page, whether a WordPress theme or not, to see how you can offer something with urgency and get a site visitor to take positive action.

If you’re in the SaaS business, offering free trials truly works. Your free trial should be made plain in your CTA.

Use Videos and Images to Engage Your Audience

Humans are visual creatures.

We love imagery. We also retain information better from images. 

If you hear something or read something, the chances are good that you’ll only remember 10% of it three days later. However, if you see a picture, you’re likely to remember 65% of it.

Adding images and videos is a great way to get your audience engaged with your content.

Short, catchy videos are increasing in popularity, and they can boost engagement.

videos help retain information and improve bounce rate

Infographics are also effective at drawing your visitors in.

In fact, over 41% of marketers say infographics were their most engaging form of visual content.

If you find that your audience isn’t engaging with a certain page, you may simply need to add more images, videos, and infographics.

Offer Live Chat Support

Live chat is the fastest method for offering customer service support.

If people come to your page and don’t immediately find exactly what they want, live chat can help engage them before they give up and try the next site.

There are lots of platforms out there today that can help you set up live chat services, such as Intercom.

improve bounce rate with live chat support

Live chat is one of the best tools you can implement on your website this year to decrease bounce and boost conversions.

Target Keywords With High-Value Traffic

Keywords can make or break your bounce rate. If you want to improve bounce rate, start targeting high-value keywords, because that’s where the high-value traffic is.

According to LinchPin SEO, a perfect high-value keyword sits at the intersection of four important metrics:

  • Traffic value
  • Conversion value
  • Persona value
  • Brand value

find valuable kw to improve bounce rate

Did you know that 97% of Google’s revenue is from advertising? The bulk of their revenue comes from targeting expensive keywords.

All keywords are not created equal. Some are going to bring you valuable traffic, while others will only keep you waiting by the side of the road for a ride that probably isn’t going to come.

where does google make money and impact on bounce rate

Simply writing content for your blog will not adequately reduce your bounce rate or improve conversions. 

You’ve also got to target keywords with high-value traffic.  These keywords, in turn, will send high-value customers to you.

Attract the Right Visitors

In her book Content Strategy for the Web, Christina Halvorson wrote that “Better content means better business for you.”

A higher bounce happens when you’re getting the wrong website visitor from the start. This is a targeting problem.

If your content strategy isn’t yielding the right visitors and increased sales for you, it’s time to improve. 

There’s nothing as powerful as publishing custom content that’s “right” for your market, using a content strategy that takes each stage of the buying cycle into account.

Brian Dean boosted his conversions by 785% in one day, with A/B split testing, because he recognized that the traditional ebook giveaway is no longer effective for building a massive list. He created the “content upgrade” strategy, which has now become a marketing standard.

The mistake that a lot of content marketers make is attributing a high bounce rate to a lack of quality content. But, the term “quality” is relative. Your definition of “quality” may not be the same as mine. A higher bounce might be better attributed to the wrong content.

For example, in the internet marketing world, lengthy articles (usually 2000+ words) are considered high quality, because they tend to address every question or concern of the target audience.

content length bounce rate

On the other hand, this is not true in non-internet-related industries, like health, entertainment, and finance. In these industries, shorter, informative articles tend to perform better on social media platforms.

This is a lesson for you when building a campaign or creating content: Always target the right visitors. If you run a Facebook Ads campaign, drill down into your campaign and get to the right people.

The value of the right audience can’t be overemphasized. In an interview with Forbes, Robert Kiyosaki said that the key to his success in building a multimillion-dollar brand around financial literacy is “simplicity.”

This is truly striking because I’ve often advocated the KISS (keep it simple stupid) concept.

It’s a chain reaction. When you create the right content and use the right channels to distribute it, you’ll ultimately reach the right audience that will be interested in your offer. You’ll develop a good bounce rate.

This is the easiest way to make marketing work for you. For example, if you sell information products (such as ebooks or software) and services, you’ll double or triple your sales conversion rate just by attracting the right prospects.

bounce rate autoresponder

Further, HubSpot’s research data shows us that 50% of consumer time on the web is spent engaging with custom content that’s tailored to them.

Write Attractive Meta Descriptions  

A lot of companies don’t optimize their meta descriptions for search users. As a result, their click-through rate continues to decline.

Maybe they didn’t think that it was that important – but it is. 

When users type a keyword into Google search, any word that matches the search term is bolded, to differentiate it from the rest and tell the searcher to consider that result.

Meta descriptions are HTML attributes that describe what a particular web page is about. Search engines use meta descriptions to display a snippet of your web page, so that users can determine whether a particular search result is right for them, just by reading the description.

image33

The optimal length for a meta description is 155 characters. If a web page description is longer, the remaining characters will not show in the search results pages. Instead, you’ll see an ellipsis (…) at the end. This may cause a higher bounce rate because people felt misled about your website.

Before you can successfully write an attractive meta description, you’ve got to understand the anatomy of a search result and where the meta tag fits in.

One of the tactics that I employed to grow Gawker Media’s traffic by 5,000,000 visitors was creating a unique meta description for each page, instead of allowing Google to automatically pull the site’s slogan or initial copy.

So, how do you write an attractive meta description?

If you’ve got the All In One SEO pack installed on your WordPress blog, this is easy to do. For every post that you publish (each of which is a separate web page on your site), you can provide a unique meta description. Use these tips:

Include the Target Keyword

Since a meta description is basically targeted at search users, make sure that the keyword they’re searching for is present in your description. However, this doesn’t mean that you should go stuffing keywords into descriptions

On the contrary, you should absolutely continue to write naturally.

For example, let’s say that your main keyword is best plumber in NY. Here’s how to include it in your description naturally:

meta example for better bounce rate

You can see that I mentioned the keyword just once in the description – not more. Also, notice how the keyword flows into the rest of the copy, so it doesn’t appear manipulative. This helps achieve a good bounce rate where a site visitor will see what the site is about and hopefully be enticed by the CTA.

Use A Call-to-Action in Your Meta

Search users – all users, really – need you to tell them what to do next.

Still using the above keyword (best plumber in NY) as our example, here’s how to use it as a call-to-action in your meta description:

meta description for better bounce rate

Conclusion

Analyzing and improving your bounce rate can be intimidating. But improving your bounce rate means a more engaged audience and more conversions.

If you follow the steps I’ve outlined in this post, you should see your bounce rate decrease in no time.

First, understand what a “good” bounce rate really is and narrow down your analysis to pinpoint exactly what your bounce rate metrics are telling you.

Remember that a site-wide bounce rate is simply a vanity metric. It’s too broad to provide actionable information.

Focus on the different segment reports and your other analytics tools to dive into the data.

Check out your top exit pages, page timings, and speed reports to understand what might be causing your bounce rates to be high.

To help people engage with your content, be sure to improve your site’s readability, add imagery, optimize your CTAs, and use live chat.

Do some A/B testing to see what works best for you and your audience.

Monitor your reports with each change to see where and how you’re improving

Remember: There is no magic number that you’re trying to hit.

Aim to keep improving and offering your customers a better, more engaging experience.

What tools and tricks do you use to monitor and improve your bounce rate?

The post Bounce Rate Analytics: How to Measure, Assess, and Audit to Increase Conversions appeared first on Neil Patel.


Source: New feed 2

Which Social Media Sites Really Matter and Why

social media sites which ones to use for your business

Social media is critical. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on.

If you read this article, you’re going to understand which social media sites are best for your brand or business.

You won’t have to waste your time messing around on social media sites that have no ROI, and you even might do better at gaining leads on the social media sites that are perfect for your business.

A Quick Look at the Social Media Landscape

Social media isn’t a fad or trend. It’s an enduring reality of online existence. For marketers, it’s indispensable. But when you approach social media as a marketing channel, things may get a bit confusing.

Here’s why.

Social media marketing includes a myriad of potential social media sites, a vast array of ways to engage, and a medley of styles for each platform.

It’s more than just Facebook. You need to figure out which of the legion networks to join. Then, you need to determine optimal messages, posting frequency, cost of social media management, integration with other marketing channels, and how to make the most of the billions of people who are purportedly hanging out on social media.

To slice through the confusion, here are four questions that you should answer.

1. Where Is My Audience?

The primary question to ask about social media is where your audience is actually spending time. What social media outlets are they on?

A caveat is in order: just because you have followers doesn’t mean that you have an audience.

In January 2019, a report claimed as many as 50% of Facebook’s accounts were fake. Simply having a bunch of followers doesn’t guarantee that you have a human audience.

If you buy followers, you are almost assuredly bought fake accounts. While these fake accounts might be great for follower numbers, they don’t do much for your actual marketing. (Which is why I recommend deleting fake followers.)

2. Where Is My Audience Active?

Big social media numbers don’t mean big activity.

For example, there are nearly 3 billion accounts, but only 1.73 billion are daily active users. Twitter, too, has a lot of members with a relatively low number of active members. Of the site’s 330 million signups, only 145 million are daily active users.

A social media user needs to be active on a social media site to be of any use to you.

There’s a disparity between overall members on a site and the number of active members.

3. Where Is My Audience Searching?

As I’ve discussed before, people use social media for searching, not only socializing.

Every minute, people are conducting millions of queries on Instagram, Twitter, and Facebook. If you are active on these social media platforms, you can appear in social media search results.

4. What Niche Social Media Sites Are Right for Me?

Some businesses are missing out on a deluge of warm leads, because they are absent from niche social media sites.

Someone might tell you, “OMG! You have to join this social media site! We get all our leads from it!”

Okay, that’s great. But that doesn’t mean that your business needs to be there.

What kind of business do they have? If they are a boutique silk scarf seller and found a social media site for silk scarf aficionados, then they’ve obviously found the right social media site.

But if you’re a SaaS business, chances are you won’t gain as many warm leads from silk scarf social media sites.

I’ve provided these four questions as a framework for determining your social media strategy. Don’t join randomly. Instead, choose intentionally by answering the four questions.

  • Where is my audience?
  • Where is my audience active?
  • Where is my audience searching?
  • What niche social media sites are right for me?

With that in mind, let me explain the social media accounts that truly matter.

Join the Big Three Social Media Sites 

At this stage in social media, there are three sites that reign supreme. These sites are crucial, regardless of your audience, your business model, and your strategy. Join them.

Facebook

Facebook has over 2.7 billion monthly active users, the largest of any social network. In the past decade, it has become a fixture of the daily online experience. Nearly half of all Facebook users are active each day, and they spend half an hour or more on the site.

These users aren’t only browsing profile updates or viewing photos.

Each Facebook user is connected to dozens of pages, groups, or events. That’s where you come in — your marketing efforts and Facebook presence.

Twitter

Twitter is a happening place. There are more than 330 million Twitter monthly active users, and 100 million users are active at least once a day. Plus, there are more than 460,000  new accounts created every day.

Twitter is less of a lead generator than other platforms like Facebook. But it is an incredibly powerful search engine and news source. Many businesses also use Twitter to provide customer service.

LinkedIn

Every second, two new people join LinkedIn. Now, with more than 706+ million users, LinkedIn is a force to be reckoned with.

According to Search Engine Journal, marketers love Twitter and Facebook. They leave out LinkedIn. But here’s the deal. LinkedIn is the platform for B2B marketing, not B2C marketing.

LinkedIn proudly touts its user base of professionals. Many of those professionals are connected with companies. These companies could benefit from the extra marketing love. Don’t neglect LinkedIn, especially if you’re in B2C.

Those are the big three. Whatever you’re selling, doing, being, or saying, these are the three social media accounts you need to keep active.

Consider the Lesser Three Social Media Sites 

These are called “the lesser three” (my term) only because they’re not part of the big three. These social media sites are huge, and I strongly encourage you to be present on them as well as the big three.

Pinterest

Early in its life, Pinterest got labeled as a social platform for women. At first, that was true. But now, women account for about half of Pinterest pinners, which isn’t much different from the gender slant on other social media sites. Pinterest is a place to be for any gender, any company, and any brand.

And the site is growing fast. The business generates more than $400 million a quarter and has 335 million monthly active users.

Instagram

I’ve found that Instagram is a powerful way to promote both one’s personal brand and a business, too. Despite my not-so-often posting, I discovered that liking and commenting on other photos is a powerful way to grow a massive following.

neil patel instagram social media sites

Instagram is a visual platform. We already know that pictures get 5x higher engagement on Twitter, and photos make up 93% of the most engaging Facebook posts. With Instagram, it’s all photos and videos. That kind of visceral appeal is one of the reasons for Instagram’s massive popularity. Throw video into the mix, and you’ve got a social media channel that is basically addicting. Visual content in social media is electric.

Some social media marketers have argued that Instagram only serves the purposes of image-heavy brand content for companies like National Geographic. Sure, National Geographic’s Instagram channel is killer, and they have a strong 4.8 million followers.

national geographic on instagram

However, I would argue that Instagram is effective for nearly any type of business. I’ve seen successful fitness coaches, booksellers, conference speakers, coders, video game designers, SEO companies, and accountants make a dent in the Instagram universe.

YouTube

YouTube has the distinguished position of being the second largest search engine in the world. Considering that Bing and Yahoo have been vying (unsuccessfully) for that position, that’s no small feat. YouTube did it without even trying.

Despite their modest pretensions to massive search, YouTube is a hit when it comes to video watching. Obviously. In fact, YouTube reaches more U.S. adults than any cable network.

Some brands lend themselves to video virality more than others, but any brand can be successful at video marketing. A video doesn’t have to be expensive or fancy to be effective in brand promotion. It needs to be on YouTube.

Check Out Two of the Little Social Media Sites 

My word “little” needs a bit of a disclaimer. These social media sites are massive. However, as social media marketing platforms, their benefit comes in their niche sub-communities for people of shared interest.

On Facebook, you might socialize with people you went to school with — friends from past and present. On Tumblr, however, you might interact with people who share your interest in, say, aerial photography drones.

In that sense, your audience might be smaller but more focused.

Tumblr

Even though it’s technically a “blogging platform,” Tumblr has enjoyed meteoric growth in its young life.

tumblr traffic quantcast social media sites guide

In 2013, Tumblr was raking in monthly pageviews that soared over 5 billion. With smart posting (i.e., great content) and consistency, many marketers have discovered that Tumblr is an ideal place to impact one’s niche. Some marketers actually host their company blog on Tumblr. (This is something which I don’t recommend for SEO purposes).

Reddit

Reddit is a news site, basically. But as a social media news site, it has an appeal that goes beyond mere “headlines.” These headlines are voted up and virally shared.

social media sites reddit listings

Maybe a dog saying “Hiiiii!” isn’t quite as meaningful as business news or government decision-making. But still, Reddit is a marketing channel that might work for some companies. Of all the social media sites, Reddit has the highest percentage of news-readers — 62%, according to Pew researchers.

To use Reddit effectively, the secret is creating engagement on subreddits and communities packed with people who are passionate about what you are. This is your target community. Then, you create relevant headlines and promotions to create an uptick in your stories.

Want to learn more about marketing on Reddit? Here’s a quick rundown:

Find One Niche Social Media Site

Last, explore the niche social media landscape. You might discover that it’s an absolute waste of time, and there is zero ROI. Or, on the other hand, you might find a world of untapped potential and dozens of warm leads. It’s worth doing some exploring.

Here’s are a few sorta-popular niche sites. Forget the millions of followers and fans. Here, it’s all about a targeted audience:

The best way to find your niche social site is to google it. You will find something.

social media sites for lego fans

Conclusion

The social media scene can be bewildering. But if you follow this plan, you’re going to see a higher social media marketing ROI:

  • Must: Join the Big Three: Facebook, Twitter, LinkedIn
  • Should: Consider the Lesser Three: Pinterest, Instagram, YouTube
  • Could: Check out Two of the Little Ones: Tumblr, Reddit
  • Possibly: Find One Niche Site

As you engage in social media, you’ll discover the social nuances of your own niche. It will look different for every business, region, target audience, and personal style.

What social media sites have you discovered to be useful for your business?

The post Which Social Media Sites Really Matter and Why appeared first on Neil Patel.


Source: New feed 2

How to Respond to Ripoff Report Reviews

ripoff report reviews

Ripoff Report is a popular website that claims to give consumers recourse if they are scammed on the internet.

But what if the tables turn, and your legitimate business is listed?

What course of action can you take?

How Ripoff Report Listings Can Impact Your Business

According to reputation management best practices, you should claim all the online listings you can, including local directories, social media, and authoritative sites such as government and educational domains.

Unfortunately, getting listed on RipoffReport.com is not the kind of reputation you want. 93% of consumers use online reviews to help them determine which products and services to buy. So having just one negative review online can harm your business by turning good customers away.

The reviews on Ripoff Report are always negative, unlike Yelp, where you will find a mix of good and bad reviews.

The site has even been accused of promoting negative content with the text on its homepage that states, “Complaints Reviews Scams Lawsuits Frauds Reported, file your review.”

Despite hailing itself as a bastion of truth for average folks against businesses that would do them wrong, the site admits it lacks “the internal resources” to ensure all posts on the site are truthful.

This means someone could write a false negative report about your business and have it published for millions to see.

According to data from Ripoff Report, the site receives between 125,000 and 250,000 visits a day, which is more than a million visitors per week.

Google certainly helps with visibility. Reports often appear in the search results for the people (or companies) mentioned in the reports.

What is Ripoff Report’s Purpose?

Ripoff Report is a privately held, for-profit company founded by Ed Magedson in December 1998. The site was originally created to promote Magedson’s self-published book “Rip-Off Revenge” and provide consumers with a forum to vent their frustrations about businesses.

Since then, the site has gathered an infamous reputation as the one place businesses never want to be listed.

The site uses platitudes like, “By consumers, for consumers” and, “Don’t let them get away with it!”

But it’s the last one, “Let the truth be known!” that may be misleading. That is because a significant number of posts on Ripoff Report may be inaccurate or misleading.

The site has been widely accused of spreading defamatory content, then extorting victims by offering to edit the content on the site for pay.

For small businesses that may not have the resources to pay to get the negative reports edited or removed, being listed on the site could be devastating.

This is why it is imperative to respond immediately to reports on the site, no matter how negative or defamatory the content may be.

Ripoff Report Scams

Scams on Ripoff Report are all too common. Scammers might call your business and complain about not receiving a particular order. Only this order doesn’t exist.

When you refuse to send them any product, the scammers will threaten to write a bad review unless you send them money.

Another version of the scam involves a fake customer posting a fraudulent complaint about your business on the site. The scammer will send you a link to the review via email, along with an offer to remove or edit the review — in exchange for money.

But there are ways to mitigate the damage.

Aside from getting the report removed entirely, the best course of action may be to respond to the report and appeal to the person who wrote it.

Here is some advice to help you do just that.

Traditional Options for Dealing with Ripoff Reports

Your first reaction to seeing your business listed on Ripoff Report, regardless of whether the allegations are true or false, may be to get the report edited or removed entirely.

It’s an understandable reaction — but it might not be possible without paying high fees.

Before we cover how to respond to these reviews, let’s explore your other options.

Get Ripoff Reports Removed

If you want to wipe the internet clean of the negative review, there are removal services you can try.

Companies use advertising and PR campaigns to remove harmful content from the internet legally.

If you don’t want to go with a reputation management agency, you can always try turning to the site directly.

Use Ripoff Report’s CAP

The site has its own “Corporate Advocacy Program” (CAP) that promises to help you regain control over your online reputation. The program allows businesses to tell their side of the story and “take care of complaints on your own by filing rebuttals, which are free.”

As part of the CAP program, someone from Xcentric will review the report about your business and contact the author to verify if the report is unfair, unbalanced, or phony. The company claims it determines the truthfulness of complaints as best it can.

The CAP program provides updates to existing reports adding a headline noting your commitment to addressing complaints and helps prevent the filing of fake reports by competitors or malicious individuals.

All of this will not come free, however.

The last reported estimate of CAP starts at $7,500, followed by a monthly service fee and per-report fee.

How to Remove Ripoff Reports from Google

A single unsatisfactory review on Ripoff Reports can pose a reputational risk. You can try to use Google’s take-down process, but Ripoff Report may be able to subvert Google’s actions to de-index the offending content.

Bury the Ripoff Report with Positive Content  

You can try to bury the report on the Ripoff Report site, which may carry over to Google and other search engines.

Start by looking at the meta-description used in the harmful content, and note the key terms they use.

Then use those keywords to create positive posts and pages in the hopes they will be ranked by Google. If all goes well, the content will outrank harmful content and banish those negative reviews further down in Google’s results.

For this to work, your posts need to be published on major online platforms that rank higher than the mention you don’t want.

However, this method can be time-consuming.

Imagine the amount of damage that could occur while you are working to rank more positive content.

Join Ripoff Report

If you can’t beat them, join them.

While Ripoff Report does seem to make its living off of extortion, Google seems to have a “love affair” with the site. You may be able to use that factor to your advantage.

Ripoff Report has high visibility, lots of online visitors, and with Google spreading the content far and wide, you can use this moment to come out ahead.

You can try to reply to the review in the hopes that your reply will show in the Google results, thus swaying consumers to see your side.

How to Respond to Negative Ripoff Reports

Before you respond to a foul review, consider if there is any truth to the report. If so, the best thing you can do is apologize. This will maintain your integrity while showing other consumers that you can admit when you’re wrong.

Fully admit to the mistake, and suggest steps for remedying the situation.

For example, if a consumer of your e-commerce store received a shirt in the wrong size, offer to send the correct size or a complete refund. Offer options and be reasonable and do your best to de-escalate the issue and deliver an adequate resolution.

To really hammer home that you are a reputable business, consider adding positive references to the rebuttal. That way, consumers reading your response can contact those references to determine on their own how committed you are to customer service.

You can also leave your contact information so other consumers can reach out if they want more information.

Ask the Consumer to Remove the Negative Review

If you can reach an amicable solution to the problem, ask the person if they will consider deleting the original review on Ripoff Report. Some consumers choose to edit their original posts with a follow-up.

Even if the consumer’s attitude has warmed the edit, the effect may not help your business, especially if the individual shares that you asked them to remove the review after solving the problem.

When to File a Ripoff Report Lawsuit

Finally, as a last resort before replying to the negative review, you can always try filing a Ripoff Report lawsuit.

Get a Court Order

Going to court over the negative review is certainly an option, but this method will not come cheap. There is also the time factor, as a defamation case may take months or years to process.

Oh, and it’s worth mentioning the Communications Decency Act, which protects Ripoff Report from defamation lawsuits.

The CDA was originally passed by Congress in 1996 as an attempt to regulate pornographic material online.

The act is the short name of Title V of the Telecommunications Act of 1996, which seeks to regulate indecency.

However, the language of the Act has been interpreted to mean that operators of online services are not to be considered publishers. This, in turn, means companies such as Ripoff Report are not legally liable for the words of third parties who use their services.

Direct Action to Remove a Ripoff Report

You can try suing the company behind Ripoff Report, Xcentric Ventures, LLC. However, to do so you will have to enter arbitration, which will cost you an initial fee of $2,000.

Plus, the company has been involved in quite a few lawsuits. These have been filed by individuals, search engines, and entire countries.  

While other countries have succeeded in blocking the Ripoff Report (only for the blocks to be lifted shortly afterward), to date, the company has not lost one case in the United States.

Sue the Person Who Wrote the Defamatory Content

You can also bring a legal case against the Ripoff Report author. However, anyone over 14 can leave a review on the site. So the person could still be a minor and may have remained anonymous, making it impossible to file a case against them.

Suing Google for Ripoff Report Removal

Finally, can submit a court order against Google in the hopes of pressing the company to de-index the offensive search results.

However, suing Xcentric and even Google may bring more headaches than the case is worth.

You may find yourself with mounting legal fees and court cases that drag on for years. Those companies have the resources to delay matters in court. Do you?

What’s worse, if you lose your case, you may be required to pay the other parties’ legal fees.

Which could add up to hundreds of thousands of dollars.

For small business owners, suing is not a viable option. That makes responding and seeing the review as a positive element instead of negative that is your best resource.

How Can Ripoff Reports Help E-Commerce, Local, and SMB?

Instead of feeling down about your Ripoff Reports, use it as an opportunity to boost your business. Here’s how.

Focus on Superior Customer Service

If the negative reviews about you are truthful, fix what’s wrong, and grow your business. You should see the Ripoff Report as a positive.

Someone pointed out what needs to be repaired so that you can please your customers. If the issue points to slow response times, consider adding an e-commerce chat box to your site, for example.

This way, you are using the consumer’s grievances constructively and will come out ahead of the situation, despite the potential and temporary ding to your reputation.  And, don’t forget to respond to the review and list what changes you’ve made.

Improve Your Products & Services

If the review is about your products or services (and the report has merit), tweak your offerings. Better customer service and attention to improving offers can go a long way toward getting more sales for your e-commerce business or getting more attention to your small business or SMB.

Don’t alter your course over one foul review, of course, but do pay attention to what your customers have to say.

Reframe It: There is No Such Thing as Bad Publicity

The negative report written about you may trash your business, but it’s also bringing your business to the top of consumers’ minds.

Everyone who reads the report will think of your business – good or bad. Use this to your advantage by replying to the review and making amends, which is the far superior option when faced with a bad review.

What if the review is fraudulent and doesn’t contain a lick of truth? You can still turn this situation into a positive by…

Burying the Negative Report Under Positive Google Reviews

Put effort into gathering all the online reviews you can. When you focus on customer service and premium offerings, your customers are sure to want to spread the good news.

Give them the platform they want by sending them to Ripoff Report and Google to leave online reviews.

By asking happy customers to leave unbiased reviews on Ripoff Report and Google, you will help push that negative content down in the search results.

And discerning customers reading your new reviews will see that your army of fans has come out to cheerlead for your side, mitigating the damage of the negative Ripoff Report.

Competitors to Ripoff Report

Ripoff Report is not the only review site out there, though it is very popular.

There are also a number of other review sites, and anyone could use them to write about your business.

Here are a few sites to keep an eye on.

Competitor 1: Complaints Board

The folks behind complaintsboard.com consider the site to be a virtual conference room where constructive conversations about business experiences happen. The site is professional and polished but, as expected, most of the reviews are negative.

Competitor 2: Consumer Affairs

Consumeraffairs.com contains business listings in a variety of industries, like Ripoff Report, only the company admits that companies pay the site to be accredited or when consumers click on their listings.

Anytime payment changes hands, the truth may become muddled, so take the information you read on this site with a grain of salt.

Competitor 3: Better Business Bureau

Bbb.org strives to be an ethical marketplace where buyers and sellers can come together and discuss businesses fairly and accurately.

The reviews on the Better Business Bureau tend to mix good and bad, much like Google reviews.

Monitor these sites for reviews about your business and respond promptly to keep your reputation high. Even if the reviews are negative, admit when you are wrong, try to make things right, and bury the review with others if you cannot come to a resolution that involves outright deletion.

Conclusion

Find time to build a comprehensive content marketing strategy and then tackle the problem head on. Appeal with the author of the review, state your case and try to make amends.

If the review is false or inflammatory, focus on other consumers who might read the review and leave your contact information so they can reach out for more information.

How will you respond to preserve and potentially boost your online reputation?

The post How to Respond to Ripoff Report Reviews appeared first on Neil Patel.


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Best HR Outsourcing Services

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HR is confusing. And the legal ramifications of doing something wrong… are huge. 

There’s a reason people spend their entire lives learning the ins and outs of human resources—there’s a lot to it. But the good news is that nobody expects you to know it all and you don’t have to navigate it alone. 

The best HR outsourcing services exist to make your life easier.

However, there are a ton of service providers on the market. How do you decide which one’s right for you when they all appear to be exactly the same?

To help answer that question, I looked at countless options and narrowed it down to my top six recommendations. And by the end of this guide, you’ll know everything you need to know to make the right choice for your business. 

The top 6 options for HR outsourcing services:

  1. G&A Partners – best for customization and flexibility
  2. Bambee – best for policies and administrative tasks
  3. Paychex – best HR outsourcing services for SMBs
  4. Insperity – best PEO outsourcing for enterprises
  5. ADP – best full-service non-PEO outsourcing option
  6. CPEhr – best for individual HR outsourcing and consultations

How to choose the best HR outsourcing service for you

There are countless different HR outsourcing services to choose from. 

And distinguishing between all of them can feel like an impossible task. 

So, before we dive into my top recommendations, let’s talk about what makes my recommendations stand out, and how to decide on the best HR outsourcing services for you. 

The size of your business

Handling HR for large companies is vastly different than doing the same at a startup or small business. As such, different HR outsourcing companies specialize in different things and offer services targeted to a specific type of customer. 

On the other hand, some offer solutions for businesses of all sizes. 

However, it’s essential to consider your business’s size and budget when making your final choice. You should also think about how fast you plan to grow and expand your team. 

Always make sure to talk with a sales representative and be as detailed as possible about your current and future situation to make sure they can handle everything you need. 

Types of services

Some HR outsourcing companies (like Bambee) only provide a specific type of service. On the other hand, some offer everything you could ever possibly need… but at a higher price point. 

It may be helpful to outline your processes for each HR activity you currently manage in-house. 

This can help you identify problem areas or bottlenecks with room for improvement. Then, you can pinpoint exactly which tasks and services you should outsource. 

If you already know, or you want to outsource everything, consider the associated costs to ensure it’s within your budget. And keep in mind that most providers don’t offer pricing online. 

So, you’ll get a chance to speak with their team before making your final decision. 

Just remember to ask about the specific services you need to make sure they can help you with everything on your list. It’s also smart to compare your initial consultation experience and pricing of various companies before choosing one. 

Short-term vs. long-term

Do you need help for the foreseeable future or just for a one-off event like a round of recruitment? Some providers (like CPEhr) offer a la carte options so you can pick and choose what you need. 

On the other hand, some only offer all-in-one solutions. So, it’s important to understand your needs before you make any decisions. 

If you need short-term help, make sure you communicate that during your consultation. 

Level of support

Do you want your HR systems to run completely hands-off? If so, you need more support than a team that needs one-off tasks or particular areas of their HR handled for them. 

Here in a second, we’ll talk about the different types of HR outsourcing services. 

But keep the level of support you think you need in the back of your mind, as this plays a large role in which company you should choose. 

Flexibility

If you already have a benefits package or an internal HR team, you need more flexibility from your HR outsourcing provider. Especially if you want to keep the same benefits package you already have. 

Some providers don’t let you do this as they have their own preferences and partnerships. 

And you also need to draw a clear line between what your in-house team does vs. what your outsourcing company provides. That way, nobody wastes time doing the same tasks twice. 

However, if you’re a brand new company or don’t have any HR systems in place, you won’t need the same flexibility level. So, you have fewer restrictions to worry about. 

Customer and employee support

HR matters, benefits in particular, are confusing and hard to navigate. 

Because of that, your employees must have easy access to someone in your HR department. 

When you outsource this, your employees should be able to directly talk with the company, whether it be to ask a quick question or get help choosing the right benefits package. 

Some providers offer a dedicated manager that handles this, making it much easier for you and your team to get the answers they need. Furthermore, they should also provide an employee self-service dashboard for paystubs, W-2s, time off, and more. 

Regardless of who you choose, make sure they plan on taking great care of your team. 

The different types of HR outsourcing services

HR outsourcing is technically separate from PEO and HR software, but they’re very similar in nature. So, let’s take a second to walk through the differences before we get started.

HR software

This is something companies provide to make in-house HR management easier. 

With HR software, you pay a monthly fee to use it every month. Alternatively, you could buy a license and install it on your computer. 

It’s mostly for automating processes or providing a network of benefits providers. 

You can use it as a tiny business without HR or if you have a dedicated HR team. Either way, it’s a software that requires you (or someone on your team) to run it. 

With that said, it’s very flexible and affordable.

However, don’t confuse it with HR outsourcing because they aren’t the same, although a few of the providers on this list also offer HR software. 

Human resources outsourcing (HRO)

HR outsourcing means hiring a third-party to take on all or part of your HR management tasks. This can include things like payroll administration, benefits management, recruitment, and employee training programs. 

The benefit of outsourcing in this manner vs. hiring or expanding your in-house team is lower associated costs. When you outsource, you don’t need to pay a salary or provide benefits. 

So, the overall cost is typically much lower than adding new people to your team. 

All of the options on this list offer HR outsourcing in some form or another. Some only cover specific tasks like policy creation, while others offer services covering every aspect of human resources. 

With HR outsourcing, you can decide if you want to outsource all HR activities or just a few. 

Professional employer organization (PEO)

PEO services are a specific type of HR outsourcing in which the company is your co-employer. Furthermore, the service provider becomes the employer of your employees. 

And since the PEO company is the employer, they’re responsible for payroll taxes. 

This type of agreement typically requires a lengthy contract. However, you’re in charge of what your team does on a day-to-day basis. So, everything stays the same on your end, except you’re no longer responsible for specific HR tasks or payroll taxes.

Furthermore, the two parties decide how much responsibility each party handles. 

So, this type of agreement can be extremely flexible if that’s something you need. This is especially beneficial if you already have an HR department.

One of the most significant values of this type of partnership is access to better benefits packages for your team. Plus, you can get those pesky HR tasks off your plate. 

However, you sacrifice a certain degree of control by inviting someone else into your business. 

#1 – G&A Partners Review — The best HR outsourcing service for customization and flexibility

If you’re looking for a customizable and flexible all-around HR outsourcing solution, G&A Partners is my #1 recommendation. 

They combine intuitive technology encompassing everything you need with world-class customer service to empower your business and employees. From payroll services to health insurance, retirement plans, and recruitment, G&A Partners covers it all. 

Furthermore, each plan is custom-fit to your business and specific needs. 

So, you don’t have to worry about cookie-cutter plans that don’t quite fit the bill. Plus, you also get a dedicated client service team to manage everything and help you out when you need it. 

As a G&A Partners client, you can choose from countless services, including:

  • Payroll administration and processing
  • Self-service employee dashboard
  • Time clock, scheduling, and PTO
  • On-demand data access
  • Benefits from the top providers
  • Benefits administration
  • Ancillary benefits
  • Wellness and financial health
  • Sourcing, recruiting, and hiring

And since each plan is custom to match your needs, you’re not stuck paying for services you don’t actually need. Plus, you can rest easy knowing you comply with local, state, and federal legal regulations. 

From recruitment and onboarding to payroll and benefits administration, you’re in good hands.

With that said, G&A Partners doesn’t share pricing online. So, schedule a free consultation to build a service package tailormade for you, your business, and your #1 asset—your employees. 

#2 – Bambee Review — The best HR outsourcing services for HR policies and administrative tasks

If you’re a small business with fewer than 99 employees, Bambee is an affordable way to hire a dedicated account manager to handle HR policies and employee training.

Hiring an in-house HR manager can easily cost $4,000+ every month, plus benefits. So, it gets quite expensive and unattainable for really small businesses. 

But with Bambee, you can outsource starting at $79/month (or $99/month if you pay monthly). 

From the start, you get a dedicated HR manager to help build your HR policies and walk you through your state’s compliance regulations. 

They can also help you onboard employees, terminate them, and handle corrective action while staying in compliance. 

Furthermore, Bambee can also help evaluate your risk for wrongful termination. 

So, you don’t have to worry about expensive lawsuits or continually wondering what you’re responsible for after employee termination. 

Plus, you get complete remote access to your manager via phone, email, and chat to answer questions and help you with anything you need. And the best part? Your employees can chat with them as well. 

With Bambee, you get access to powerful and helpful features, including:

  • Creating and implementing company policies
  • Staff training, so they understand your new policies
  • E-signatures and an online document viewer
  • Staff folders for organization and compliance
  • A smart cabinet for record-keeping
  • HR forms and agreements (i.e., HIPAA notices or offer letters)

You get everything you need to create, implement, and manage internal HR policies. However, you are sacrificing several crucial features, like payroll administration and benefits management for affordable pricing.

So, keep in mind that you will have to manage those things on your own. Bambee can answer questions and look into those things for you, but they’re not included as part of the package. 

#3 – Paychex Review — The best HR outsourcing services for small to midsize businesses

Paychex is one of the most popular and trusted HR solutions on the market. 

They’ve been around for more than 45 years, and over 680,000+ businesses trust them with their HR software and service needs. 

From benefits and attendance to payroll, HR, and onboarding, they offer everything you need to run and streamline your small or midsize business without hiring in-house. 

And the best part is that you can choose which services you need, rather than paying for everything and using a handful of features. 

Plus, you can outsource everything… or a few things, depending on what you need. 

They offer software and service packages for small, medium, and large companies. So, it’s an excellent option for everyone. But their small and medium sizes packages are where they truly shine. 

In fact, more than half a million of their customers are small businesses. 

With their small and midsize packages, you get access to Paychex Flex, their all-in-one HR automation software. 

But you can also choose between 24/7/365 customer support or a dedicated specialist for help when you need it. So, whether you have a dedicated HR team or not, you can rest easy knowing you have an expert manager behind you. 

Paychex Flex comes with a wide range of powerful features, including:

  • Recruiting and applicant tracking
  • Time and attendance
  • Hiring and onboarding
  • Retirement and termination
  • Health insurance administration
  • Payroll management
  • PTO, 401(k)s, and other benefits

You won’t find their pricing online, so get a free quote to learn more about Paychex today!

#4 – Insperity Review — The best PEO services for enterprises

Insperity is an all-in-one HR service provider for small businesses and enterprise organizations alike. They offer individual solutions and a full-service PEO option, making it perfect for small to medium enterprises. 

It’s an excellent choice if you have the budget for their PEO choice as an alternative to hiring or expanding an in-house HR team. 

They also offer a wide range of HR software if you’re a smaller business interested in managing HR activities on your own. However, that gets old very quickly, especially if you have a ton of other things on your plate. 

Insperity’s PEO all-in-one solution covers every HR service imaginable, including:

  • Medical, dental, and vision benefits
  • FSA and HSA accounts
  • Disability, employee assistance, and retirement
  • Payroll processing and administration
  • Time and attendance tracking
  • HR administration and wage garnishments
  • An employee self-service portal
  • Risk mitigation and legal compliance
  • Recruiting and performance management
  • Training and development programs
  • Company culture development
  • Advanced analytics and reporting
  • Personalized customer support for your employees

As if that isn’t enough, they have a team of specialists dedicated to managing different HR tasks. So, you know you’re getting the best of the best. 

It’s essentially an extension of your business (or HR department if you already have one). 

Insperity’s services are a practical way to reduce risk, improve productivity, automate your HR processes, and get a bird’s eye view of your most valuable asset—your employees. 

They offer two-year pricing guarantees, billing transparency, and fixed service fees, so you never have to guess how much you’re going to pay every month. 

However, their prices aren’t available online, so get in touch with their sales team to learn more. 

#5 – ADP Review — The best for full-service non-PEO outsourcing

If you’re interested in full-service HR outsourcing but don’t want to go the PEO route, ADP is an excellent choice. They provide complete outsourcing for everything from administrative tasks to payroll processing and more. 

With that said, they do offer a PEO option. But they’re one of the few providers that offer complete packages without the complexity of an enterprise-grade PEO partnership. 

On top of that, they also offer one of the most popular HR software packages on the market. 

So, you can create an entire HR department using their services and software without having to hire in-house or expand your existing team. 

ADP’s team of experts is ready to help reduce your risk and everyday burden, regardless if you’re just looking for a helping hand with administrative tasks or facing an acquisition, merger, or an at-risk termination.

So, no matter the situation, ADP has you covered. 

They offer a variety of individual services and more strategic offerings, including things like:

  • Payroll and benefits administration
  • Time and attendance tracking
  • Employee handbooks and internal policies
  • COBRA insurance administration
  • Dynamic analytics
  • Compliance training, tracking, and reporting
  • Recruitment and staffing

On top of that, they also offer a bundle of business processes and HR outsourcing if you need even more assistance with the ins and outs of your business. 

Because each package is tailored for your business, you won’t find ADP’s pricing online. 

As such, you’ll have to get with their sales team to learn more and start building out your HR outsourcing package. 

#6 – CPEhr Review — The best HR outsourcing services for individual tasks and HR consultations

If you’re interested in outsourcing individual HR tasks or receiving HR consultations, CPEhr is a smart choice. They offer a wide variety of different services designed to help make your life (or your HR department’s) life a bit easier. 

So, rather than spending time running payroll or finding the best benefits for your team, you can work on things that actually move the needle for your business. 

Plus, they also take pride in helping customers develop long-term and short-term HR strategies, so you’re never left to figure things out on your own. 

Whether your HR department needs some extra assistance or you need one-off services, like recruitment for an open position, CPEhr has you covered. Their services span basic administrative tasks to more complex strategy planning, including:

  • Payroll and tax administration
  • Recruiting, onboarding, and training
  • Benefits administration
  • COBRA insurance management
  • Disability and retirement
  • Employee benefit orientations
  • Employee and management training
  • Risk management consulting
  • Employee handbooks and policies
  • Unemployment and disability administration
  • Performance reviews
  • Legal compliance
  • Government audits

Essentially, CPEhr covers anything you need, whether you want to outsource everything or a short-term one-off situation. 

They also offer PEO and full HR outsourcing plans, if that’s something you’re interested in. However, their a la carte services and complete flexibility are what make them stand out from everyone else on this list. 

Like most providers, you won’t find pricing online. 

Get in touch with their team to talk more about your needs and learn more about how CPEhr can help your business today!

Wrapping things up

G&A Partners is my top recommendation for most users. It’s incredibly flexible with the ability to handle businesses of all shapes and sizes. Plus, they offer a wide range of services to help make your life easier. 

But that doesn’t mean they’re right for everyone. 

So, don’t forget to use the criteria we talked about as you go through the process of finding the best HR outsourcing services for you, your team, and your business. 

How do you handle human resources at your company?

The post Best HR Outsourcing Services appeared first on Neil Patel.


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