Choosing a domain name? Leave your ego at the door.

Business owners are known for 2 qualities: #1. Tenacity and #2. A big ego!  Let’s face it, if you own your own business, you are probaby a confident,  success-driven individual who is willing to take chances.  And while those qualities certainly contribute to your success, business owners must be careful to NOT let that ego get in the way of common sense when it comes to their business website.    Time and again, I see a perfectly sound business struggle to find customers because they insist on using their name as a domain name!   Ego, ego, ego.  

Thing one: No one is searching for YOUR NAME to find a product or service.   Unless someone has already recommended YOU (in which case you don’t need to spend money advertising to find me), I’m not searching for Joe Smith.   

Thing two: Exception, if you are famous (Kristen Stewart), or if you are a busy as you want to be and don’t struggle to find customers (LoriBratz.com), OR if your name is Donald Widget, and I’m shopping for Widgets, then you’re all set.  Otherwise, you need to set your ego aside and choose a smarter domain name. 

By the way, if you MUST satisfy your urge to have a self-named website, you should know that you can have more than ONE domain name for the same site.  SO, you could be JoeSmithRules.com and also SeattleChiropractor.com. 

Make sense? If I needed a chiropractor, I might search for these keywords: Seattle chiropractic care, Seattle holistic chiropractor, Seattle chiropractor, Eastside back relief, sciatica pain relief Seattle , back adjustment Seattle , licensed chiropractor Seattle …

What do you think people would search for to find you?