GDPR won’t kill you. It’ll make you stronger

The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI.

Please visit Marketing Land for the full article.


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Keys to Greatness (or Just Getting More Great Stuff Done)

This week, we have lots of pragmatic advice for you on how to be a happier, more productive person. Because you’re good enough, you’re smart enough, and gosh darn it, this joke has now been permanently rendered un-funny. On Monday, Morgan Dix (he happens to be one of our Certified Content Marketers) revealed what meditation
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A balanced approach to data-driven SEO

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.

Please visit Marketing Land for the full article.


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2017: The year identity changed everything

Columnist Mike Sands takes a look back at this year’s notable events in digital advertising and examines the underlying theme of identity that’s transforming brands.

Please visit Marketing Land for the full article.


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