Established Web Site Re-Designed with CSS

About this site: LivingLiteNow.com is an established website that I have been working on for several years that has achieved top organic search engine placement.  The clients wanted a more modern look and feel.  
Living Lite Now!
Living Lite Now!
  Development tool: Custom site built with CSS and HTML Result: Site is aesthetically pleasing, modern, is a completely scalable website that is SEO-effective and is still at the top of the search engines.

I’m on Page 1 of Google! You need Lori Bratz.

I met Lori Bratz about 10 years ago at a Google workshop.  She was the BEST thing I got from that class.  Lori has been my webmaster since that day.  She is a joy to work with, kicking ideas around and coming up with terrific results.  She does the work faster than anyone I’ve ever worked with (I’ve had a website since 1994 and a LOT of webmasters) and  she keeps my site updated beautifully.  I’m on Page 1 of Google for “hypnosis weight loss” in no small measure due to Lori. Lori is really, really smart and very funny; two qualities I need in people I work with—AND she answers her phone.  If you’re looking for a quality website, professionally designed and problem-free, you need Lori Bratz. Author, therapist and CEO of the Living Lite Weight Loss program, Katie Evans
LivingLiteNow.com
Living Lite Now!

Choosing a domain name? Leave your ego at the door.

Business owners are known for 2 qualities: #1. Tenacity and #2. A big ego!  Let's face it, if you own your own business, you are probaby a confident,  success-driven individual who is willing to take chances.  And while those qualities certainly contribute to your success, business owners must be careful to NOT let that ego get in the way of common sense when it comes to their business website.    Time and again, I see a perfectly sound business struggle to find customers because they insist on using their name as a domain name!   Ego, ego, ego.   Thing one: No one is searching for YOUR NAME to find a product or service.   Unless someone has already recommended YOU (in which case you don't need to spend money advertising to find me), I'm not searching for Joe Smith.    Thing two: Exception, if you are famous (Kristen Stewart), or if you are a busy as you want to be and don't struggle to find customers (LoriBratz.com), OR if your name is Donald Widget, and I'm shopping for Widgets, then you're all set.  Otherwise, you need to set your ego aside and choose a smarter domain name.  By the way, if you MUST satisfy your urge to have a self-named website, you should know that you can have more than ONE domain name for the same site.  SO, you could be JoeSmithRules.com and also SeattleChiropractor.com.  Make sense? If I needed a chiropractor, I might search for these keywords: Seattle chiropractic care, Seattle holistic chiropractor, Seattle chiropractor, Eastside back relief, sciatica pain relief Seattle , back adjustment Seattle , licensed chiropractor Seattle ... What do you think people would search for to find you?

Branding your business! Brochures!

 
Brochures are an important way for you to make a good impression on potential and existing clients.   The brochure pictured below was designed by Lori Bratz and it matches the client's website.   Aside from being attractive and well-designed, it was quite inexpensive to produce. We printed this brochure at online-super printer VistaPrint for less than $1 per brochure, the client was able to log in and see the project at different milestones instead of wasting time and money meeting with the designer, and, as per always, the initial design process was a collaborative effort between designer and client, to eliminate the need for the usual "back-and-forth-how-do-you-like-it-now" that can substantially drive up the cost of a project.
D&E Customs brochure
D&E Customs brochure
Here is an article written by Janice Jenkins that explains the importance of a beautiful, professionally designed brochure that matches your company brand (website, business cards, postcards, flyers, newsletters, etc.).  Are your brochures helping your business or do they only hurt you further? How good is your brochure printing? Do you often apologize for your marketing collaterals because you feel they just do not make the cut? If you are often unhappy with your print brochures every time you send them out to your target clients, then you need to re-evaluate yourself and your collaterals - whether you still want to pay for mediocre marketing collaterals that just do not achieve what you expect them to accomplish. As one expert marketer used to say, owning a wrench does not make one a qualified mechanic. Just as a desktop publishing application does not make for an effective brochure with great copywriting and design template. A little thought and careful planning are in order. When you plan your brochure printing right, it can go a long way in creating marketing collaterals that not only incorporate the brand identity you want, they can also provide you with the means for your target clients to respond to you positively. So why do you need a good brochure? First of all, a brochure is as important as your business cards. But more than introducing yourself to your target clients, your print brochures actually do more – they introduce your entire company to your target clients. Each of your brochure prints is an executive summary that gives your target clients an idea of what you do and what you can offer. Thus, your brochure is one of the more important marketing tools as you are afforded the means to do a little bragging without having to be embarrassed doing it. Your brochure just gives you a way to create a lasting impression by putting your best foot forward in the most favorable manner. Second, a good brochure is important because it affords you to get the success you want. It allows you to accomplish what you have set out to do in the first place – that is, to be able to grow and be successful in your industry. Hence, your brochure must be able to effectively communicate what is essentially your business. This means having to convey in the briefest and most concise way possible all about your business, your products and services. Your marketing tool must be able to reach out and move your target clients who know nothing of who you are and what you can do in the first place. A good brochure is also important to have because it is necessary to leave a good impression to your target clients. People generally expect a professional and reliable company to have print brochures in their marketing arsenal. And it goes without saying that a professional and credible company would also have equally great and solid products and services as offerings. A good quality and professional brochure can help you build trust and reliance among your target clients which can make them want to learn more about you and your business. Finally, a good brochure is important because it lets you introduce yourself and your company to your target clients that they get to have something concrete to make them feel who you are and what you can do. Thus, your quality brochure printing should be able to become both an opportunity to open doors for you, as well as become reminders afterwards for target clients to refer to in the future. So here is the final question: does your brochure printing do all these? If not, then it is high time for you to scrap the brochure template you have been using and get a new one to fully describe the best that you can do for your target clients - so much so that they do not hesitate to act on your call every time they read your brochure. Article Source:http://68articles.com/why-do-you-need-a-good-brochure-7c82351d.html
Call Lori Bratz today to get a professional, high-quality brochure that contributes to your company's branding! 

Website Optimization: Put The Rabbit Back In The Hat

The secret of website optimization is that there is no magic involved at all.  Forget about tricking the search engines and work on defining your business correctly by logical, descriptive keywords.  Combating common website optimization mistakes: List Spamming:  Some "Website Specialists" believe that the best way to get "juice" is to spam list services like Craigslist.  Posting to public forums every day only serves to annoy the community and will guarantee that you are flagged and removed and possibly even banned from the service. Instead:  Post to lists no more than every three days and delete your old listing.  Exercise common courtesy. Posting junk:  Never try to "trick" your audience into clicking your links.  That just costs you time and bandwidth.   Driving unqualified traffic to your website is about as useless as inviting triangles to a circle convention.  Instead: Be as clear and descriptive as you can, and post only where you believe your target audience to be. Using useless adjectives in meta tags:  This is a common mistake made by the best of writers.  Adjectives, or words that describe other words like, "Best, brightest and premiere" are not effective for meta tags because people who are looking for you are not searching for those words.  Instead:  Use simple noun combinations that describe your business or service and physical location; Seattle Catering, Puyallup Flat Roof Replacement, Capital Hill Document Storage. Be sincere in your aim to give the most comprehensive description of exactly what your business does so that people who are looking for you can find you as quickly as possible. Thoughtful logic will tell you exactly how to optimize your website.

Search Engine Optimization – 5 Things you Need To Know

The internet is now the #1 source consumers turn to to buy products and services.  Are You Ready? The first place your customers go to find you is the web. Your internet presence will most often be the first impression you give to a potential new customer. Make sure it's great. Can You Be Found? Millions of business owners and consumers use the internet to find information, research companies, and make buying decisions. If you have a website, you need to be loud and clear. 

Here are the 5 basic steps for website optimization:

Step 1 is site optimization (proper page titles and descriptions, meta tags, labeling images with alt text, etc). Step 2 is listing you in key places on the internet. Step 3 is narrowing down keywords: getting down to the nitty gritty with who are target audience is!   Step 4 is optimizing your site’s content (articles and info) with those target keywords. Step 5 is writing up style guidelines for the site (rules that your writers, web helpers, contributors should follow:  ex: always use alt text with an image).

Website Basics: Recipe for Success

The most frequently asked question I get is, "How can I do this myself?"  Let's first establish that building your own website is like installing your own fence instead of paying a contractor.  It's not going to look professionally done.  It won't be very hardy and you should expect it to break down more quickly than it would if you had invested in a pro.  That said, you CAN do it.  And, like building your own fence, you will be required to learn how to use the tools.  You can't just go toss some lumber and some nails on the ground and walk away.  You have to actually build a framework.  What is the main thing you want your website visitors to do? Buy a widget? Buy your service?  That is your Call to Action.  Make sure visitors know exactly what you want them to do when they arrive at your site.  Create a clear Call To Action and put it in the body of your page.  
Picture of a basic web page
Website Basics
Other pages might include About Us, Testimonials, Other products for sale, etc. So, go sketch out a plan for your site, keeping in mind your Call To Action!

Fresh! Refreshing Your Web Browser

Every once in awhile I get a frantic call from someone who can't see their web changes because they are looking at a stored version of a website.   One solution is to install a "no cache" meta tag in the header of the site.  It looks like this: meta http-equiv="Expires" content="0" / meta http-equiv="PRAGMA" content="NO-CACHE" / Certainly you should encourage your clients to do some basic browser maintenance. I found this helpful step-by-step resource for helping non-technical people manage their PC housekeeping, written by the I.T. department at the University of Indiana.  "Each time you access a file through your web browser, the browser caches (stores) it. In this way, the files (including any images on the page) do not have to be retrieved anew from the remote web site each time you click the Back or Forward buttons. You should periodically clear the cache to allow your browser to function more efficiently. http://kb.iu.edu/data/ahic.html"

Words Are Worth a Thousand Pictures!

Be sure your designer creates your website with text in mind, organized in managable, easily distinguised boxes or paragraphs with lots of keyword-rich headline h1 tags. You need to have lots and lots of real, searchable keyword-rich text on your site, especially on the homepage. Your homepage should contain samples of every bit of content you care to place on every page of your website. Not just -links, but nice descriptive paragraphs. Keyword-rich text text text all around. Google spiders should visit your site and eat up tons and tons of text and index you with loads of valid, solid information. Text that is written for the web isn't as lovley or poetic as it is for print, but it's essential that it be very straightforward, direct and descriptive.

Keyword Advertising: 10 Things You Need To Know Before You Spend Money on Keyword Advertising

Picture of thumbs up 10 things you need to know before you spend money on keyword advertising By Lori Bratz WebProHelp.com The best customers are the ones that come looking for you. I could sit and cold call businesses all day long and try to explain why they need me, but it's much easier to pay search engines or strive for high organic placement to send me qualified leads: people who are looking for my services already. It's good to strike while the iron is hot, and when keywords turn into hot customers, send them to me. What do you need to know to buy keywords that actually convert to sales? #1. Know your bottom line. An alarming number of business owners have NO idea what percentage of their money is being spent on essentials or how much profit they are earning, consequently, they don't know what they can afford to spend on advertising. Do not start buying advertising (or anything else) until you know your bottom line. #2. Know your customers. Who are the people that want to buy your product or service? Where do they live? Target those people in that area only. Highly targeted ads are more expensive, but they also deliver more qualified leads. #3. Know your sales cycle. How long does it normally take consumers to purchase your product after they decide they may want or need it? Usually, the more expensive a product or service is, the longer the buying cycle. If you're selling a $50 radio, you will probably see lots of conversion right away. If you're selling a $15,000 roof repair job, the sales process will take a lot longer. Your audience is taking time to make an informed decision, gathering information, taking to experts, financial institutions, insurance companies, etc. If you stop advertising before the buyer completes the buying process, then you wont be there when they are ready to make the purchase. Be prepared to go the distance. #4. Have a realistic advertising budget. Remember the old saying, "You need to spend money to make money." I always tell my clients that if the conversion is there, they should spend as much as they can on their advertising. That is, if it costs you $10 to make $100, why wouldn't you do as much as you could? Throwing just a few dollars at advertising is like throwing it out the window. #5. Know your acquisition cost in order to get started. That is, how much it costs you right now to get a customer. For example, if you spend $200 mailing out flyers, and you get 10 customers in your store, then your acquisition cost is $20. It costs you $20 to get a customer. Online advertising works in much the same way. Don't expect the internet to magically send you customers for nothing. Anything worth having is worth working for. It's a numbers game. Go go go. #6. Know your availability and inventory. Are you advertising so aggressively that you can't keep up with your orders? #7. Know your industry. If you are selling a product or service that is in a highly competitive market with major, corporate-backed budgets, consider niching. A niche is a specialty product or service. If your market is highly saturated, your keywords will be far less effective than a new or un-tapped market. #8. Know your competition. Study your competitors ads to see how they are representing themselves and then make your ad more inviting to customers. If you see that your competitor is offering your main product for less, then offer free shipping. Note: You must NEVER click a competitor's ad. That is plainly and simply stealing. When you visit your competitor's site, type their URL into a browser. There's plenty of customers out there for everyone. Fraud click is the lowest, most reprehensible behavior on the net. #9. Know when to try something else: You can learn what keywords people are searching to get to you by studying your search engine account page and you own website statistics. If you have keywords that aren't converting, then simply stop spending time and money on those keywords. #10. Hire a professional: There are lots of people who claim to be SEO specialists, but only a few truly deliver on these claims. You truly get what you pay for. Look for someone with proven results.