Debunking the top 5 stereotypes of programmatic traders

Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do.

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Here’s how to get the most out of your marketing analytics investment

Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment.

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How National Public Radio reinvented itself for an on-demand audience

At MarTech West, NPR’s Meg Goldthwaite highlighted how agile the news organization has become in developing different listening formats for their popular content as voice-enabled devices have grown.

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Here’s how digital word of mouth and search have converged

Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback.

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