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Zillow Group is embracing bandits testing to scale and improve its personalization outcomes.
The post Personalizing UX: Why Zillow Group moved beyond AB testing appeared first on Marketing Land.
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Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do.
The post Debunking the top 5 stereotypes of programmatic traders appeared first on Marketing Land.
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The partnership is designed to give auto advertisers on Spotify deeper insights and targeting capabilities.
The post Spotify adds Oracle Data Cloud integration geared to auto advertisers appeared first on Marketing Land.
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“Creative people are flaky.” That statement gets my blood boiling a bit, but I do understand where the sentiment comes…
The post Snub Your Next Deadline and Read This Instead appeared first on Copyblogger.
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Here’s how retailers should map their audience strategy for new-versus-returning customers to search.
The post New customer acquisition vs. retention: 7 best practices for search appeared first on Marketing Land.
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January Digital CEO optimistic the company will grow exponentially if it continues to develop the right tech stack.
The post Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high appeared first on Marketing Land.
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Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment.
The post Here’s how to get the most out of your marketing analytics investment appeared first on Marketing Land.
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At MarTech West, NPR’s Meg Goldthwaite highlighted how agile the news organization has become in developing different listening formats for their popular content as voice-enabled devices have grown.
The post How National Public Radio reinvented itself for an on-demand audience appeared first on…
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ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer journey.
The post MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts appeared first on Marketing Land.
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Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback.
The post Here’s how digital word of mouth and search have converged appeared first on Marketing Land.
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