Web Pro Help 425-761-8263

The trade group also unveiled research on direct-to-consumer brands’ impact on marketing, advertising and consumer engagements.

The post IAB names direct-to-consumer brand to board seat for first time appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source: New feed

Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions.

The post Know your options: Identity resolution beyond the walled gardens appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source: New feed

Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions.

The post Cybersecurity for marketers: Teamwork is key to protect data appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source: New feed

Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data.

The post Verizon Media survey on 5G: Consumers expect better AR and video appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source: New feed

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The post Marketing Day: Ads.txt vulnerability exposed, Facebook Pages get access to Groups, Amazon ad tips appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source: New feed

DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions.

The post Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source: New feed

A number of new updates for Facebook Groups were announced at the Communities Summit event this week in Menlo Park.

The post Facebook Page owners will soon be able to participate in Groups appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source: New feed

Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started.

The post Key considerations for achieving success on Amazon appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source: New feed

The new feature follows Facebook’s recent announcement that it is working to integrate Messenger, Instagram and WhatsApp.

The post Facebook Pages will soon be able to respond to Instagram Direct messages appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Source: New feed