A technical argument for quality content

What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions.

Please visit Marketing Land for the full article.


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The Unusual (but Important) Combination of Creative Fulfillment and SEO

The Unusual (but Important) Combination of Creative Fulfillment and SEO

This year on Copyblogger, each month has a theme — and in March, it’s search engine optimization.

That’s great news for some of you, and terrible news for others. If you’d rather eat a bug than think about SEO, you and I have much in common. On Monday, I wrote about some solid SEO advice that won’t have you contemplating a heaping bowlful of breakfast crickets.

I also gave you some simple, “you-can-totally-do-this” suggestions on Copyblogger FM. And on The Digital Entrepreneur, Sean Jackson and Jessica Frick talked with SEO wizard Eric Enge about how search optimization has matured over the years and why it’s still important.

On Tuesday, Beth Hayden gave us a little gentle, user-friendly advice on keyword research. Finding your keyword phrases shouldn’t be a robotic process — it’s really about learning more about your audience and how they think.

Everyone on the editorial team has decided that Stefanie Flaxman won the week, with a Loverboy headline reference on Wednesday, combined with the subhead “The eye-roll heard round the world.” Well-played, Stefanie. This is a great post, too, about why writing actually is a pretty cool and amazing thing to do with your life.

Today we also published a new pair of Content Challenge prompts! These are exercises we do together as a community to get better at what we do … and more productive so we can make more great things happen.

Keep those creative thoughts flowing, and don’t overdo it on the breakfast crickets …

Hey, and don’t forget — tomorrow is the last day to try out StudioPress Sites with a free introductory month. You can click this link to get started, but the free month deal will go away Friday (tomorrow) at 5:00 p.m. Pacific Time.

— Sonia Simone

Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


some of us would rather eat a bug than try to figure out what headless crawling meansThe Wise Content Marketer’s Guide to Sensible SEO

by Sonia Simone


this is not a time to guess or assume you know your audience so well that you know what they’re thinking3 Simple and Effective Keyword Research Tips

by Beth Hayden


find the space where hard work and fun coexistEverybody’s Working for the Weekday

by Stefanie Flaxman


2017 Content Excellence Challenge: The March Prompts2017 Content Excellence Challenge: The March Prompts

by Sonia Simone


Does SEO Still Matter?Does SEO Still Matter?

by Sean Jackson & Jessica Frick


Brian Clark on the Productive Insights PodcastBrian Clark on the Productive Insights Podcast

by Caroline Early


10 Quality Factors Search Engines Need to See on Your Site10 Quality Factors Search Engines Need to See on Your Site

by Sonia Simone


Designing Your Lifestyle with EntrepreneurismDesigning Your Lifestyle with Entrepreneurism

by Brian Clark


How the Author of ‘The Antidote: Happiness for People Who Can’t Stand Positive Thinking’ Oliver Burkeman Writes: Part OneHow the Author of ‘The Antidote: Happiness for People Who Can’t Stand Positive Thinking’ Oliver Burkeman Writes: Part One

by Kelton Reid


9 Steps to Becoming a Better Podcast Listener (And Why That Matters)9 Steps to Becoming a Better Podcast Listener (And Why That Matters)

by Jerod Morris & Jon Nastor


The post The Unusual (but Important) Combination of Creative Fulfillment and SEO appeared first on Copyblogger.


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2017 Content Excellence Challenge: The March Prompts

content excellence challenge - march prompts

Hey there, content geniuses — it’s March, and that means we have new prompts for our Content Excellence Challenge.

This is a yearlong community exercise in getting better at what we do … and more productive, so we can do more of it. (Or even accomplish something crazy like having a life.)

So, let’s do this.

The March Creativity Prompt

This month, we’re going to focus on actually doing our keyword research.

Not thinking about it. Not promising ourselves we’ll do it. Actually doing it.

Keyword research isn’t about making search engines happy — it’s about unlocking the language that your audience and customers use. Knowing the words they use will help you understand how they think and feel.

Check out Beth’s post from Tuesday for some simple ways to get started. Then you can move on to using keyword research tools, like Google Trends, AnswerThePublic.com, and the data from your own site analytics.

As you uncover words and phrases for your topic, think about how you’ll gracefully integrate them into your content.

Are the ideas you’re uncovering big enough for a blog series? A series of tutorial videos? Or maybe they’re important enough to become a new category on your site.

Keyword research actually produces a lot of creative ideas you can play with … but first you actually have to get the research done.

The March Productivity Prompt

I’m stealing this one (like I steal so many productivity ideas) from Cal Newport. It comes from his book Deep Work.

You know how Facebook is stealing your life? Or maybe for you, it’s Pinterest, or Instagram, or Twitter. Or it’s a game (ask me about my Pokedex) or some other fun activity.

Fun is wonderful. I recommend fun. But today’s fun activities are scientifically designed by fiends to steal every moment of your life.

To take them back, I loved Newport’s suggestion to schedule your goof-off time.

If you love Pinterest, don’t give up Pinterest. Schedule it. Decide on one or two good times of day to go look at photos of salads in mason jars. Decide how much time you want to spend with that. And put it in your calendar.

Even better, set up a recurring Freedom session, to set limits on the times you can actually access the site.

This can work nicely even if keeping up with social media is part of your work. It’s unhealthy and unproductive to try to keep your attention on a social site every second of the day. And yet … we try.

Instead, try scheduling those sessions. Then, when it’s time for you to have those political fights with your high school friends on Facebook, you’ll be able to really enjoy them.

Let us know what you’re doing!

If you get some solid keyword phrases uncovered this week, let us know in the comments! (You don’t have to let us know what they are, just an “I did it” works.)

And if you decide to take back your time and start scheduling your goof-off periods, let us know that as well.

The post 2017 Content Excellence Challenge: The March Prompts appeared first on Copyblogger.

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