I came across this business website today and it broke my heart. Why on earth would a business owner allow their live website to be stuck in wordpress limbo? The only time 404 is ok on the web is if you are 9 years old and "404" is your hacker identity (ie: my kid).
I'm posting this page, but I have shrouded the "face" with appropriate emboldened X's to respect the privacy of this business. I WILL however say that I came across this website as I was searching a respected online journal.
There is weeping and gnashing of teeth today at WebProHelp.
Should your business have a Facebook fanpage?
By Lori Bratz
There's a fun little web thing that people are doing now called Facebook. Face book. It's really neat because everyone on earth is "on it" and statusing (status-ing) about things they like, places they go, how they feel about their recalcitrant children, how annoyed they are to have woken up before the alarm clock went off and other important information about themselves and their daily lives. Everyone is a huge celebrity now and they are obligated to share their opinions with the world. Hooray for Mark Zuckerberg! Totally LOVE that guy. ANYWay.
They're also "liking" things like Chapstick, sweet kisses, lion-head bunnies and businesses they know. I think I'm being clear. Facebook is where people are gathering and sometimes people are spending their entire days with Facebook.
So, that being said, why would ANY business NOT have a facebook fanpage?? Here's a reason: You cannot have a Facebook fanpage if you won't actually PARTICIPATE on Facebook. You can't build a fanpage and walk away. You have to manage it, build a fanbase, communicate, always be updating with good, relevant information. It can be a challenge, but heck, even King's Hawaiian Sweet Rolls has an active Facebook fanpage. How much is there to say about bread? Plenty, fellah. If you're thinking it through.
CMS site built for easy client editing
By Lori Bratz
About this site: This client wanted a cute, minialistic site that is keyword-rich and ready for editing. With a simple 30 minute lesson, this client is now completely able to edit her content whenever she likes, with only general monthly site maintenance and wrapper/template/platform updates by a professional developer.
R.E.A.C.H. Behavioral Consulting
Development tool: Concrete5.
Result: Site is cute, editable by non-technical staff members, and is a completely scalable website that is SEO-effective.
About this client: REACH Behavioral Consulting provides behavior analytic services to children with Autism Spectrum Disorders, developmental disabilities and other learning challenges. Owner/Director Elizabeth Stoughton, M.S.Ed., BCBA.
Tips for asucceeding in small business: Give more than your competition
By Lori Bratz
If you have a small business, you know that consumers are guarding their spending now more than ever. In order to compete, and sometimes even to stay in business, small businesses need to offer more than their competition. Consumers are forgoing personal services such as haircare, massage, even extracurricular activities for their children because they simply have less dollars to spend on non-essentials. Consider making a space in your business to accomodate and entertain smaller children, enabling families to skip the cost of childcare when they visit your place of business. Clear out a corner, put down some washable carpet squares and a safety gate. Add some safe toys, a dvd player, some video games and you have instantly added value to your business.
Businesses for mothers
By Lori Bratz
Everyone excels at something that could be turned into a business offering; especially mothers. Mothers have to be hard-working, organized, patient, adept at settling disputes, and able to multi task, sometimes under a good deal of pressure. Perfect qualifications for a CEO! If you're like most people, you have dreamed of owning your own business. The good news is that your dream is certainly within reach.
The main rule of thumb? Do everything legally. If you're seriously planning to start a business, get online and find your state state department of licensing web site. www.sba.gov/hotlist/license.html.
Get a license to do business. It only costs a few dollars to get licensed.
Pay your taxes. If your business is doing so well that you have huge income tax, then congratulations! You're a success!
Here's a list of several business ideas that you can do from home. You can probably add more great ideas to the list if you're willing to put in some time and creative thinking!
Adult Day Care Provider
Aquarium Cleaning Service
Baking (cookies, muffins, etc)
Bed & Breakfast
Cook (preparing meals for families or businesses)
Flower Designing (silk)
Gift Basket Service
Home Health Care
Knitting and Knitting Instruction
Personal Fitness Trainer
Vending Machine Route
About this site: LivingLiteNow.com is an established website that I have been working on for several years that has achieved top organic search engine placement. The clients wanted a more modern look and feel.
Development tool: Custom site built with CSS and HTML
Result: Site is aesthetically pleasing, modern, is a completely scalable website that is SEO-effective and is still at the top of the search engines.
I met Lori Bratz about 10 years ago at a Google workshop. She was the BEST thing I got from that class. Lori has been my webmaster since that day. She is a joy to work with, kicking ideas around and coming up with terrific results. She does the work faster than anyone I’ve ever worked with (I’ve had a website since 1994 and a LOT of webmasters) and she keeps my site updated beautifully. I’m on Page 1 of Google for “hypnosis weight loss” in no small measure due to Lori.
Lori is really, really smart and very funny; two qualities I need in people I work with—AND she answers her phone. If you’re looking for a quality website, professionally designed and problem-free, you need Lori Bratz.
Author, therapist and CEO of the Living Lite Weight Loss program, Katie Evans
Business owners are known for 2 qualities: #1. Tenacity and #2. A big ego! Let's face it, if you own your own business, you are probaby a confident, success-driven individual who is willing to take chances. And while those qualities certainly contribute to your success, business owners must be careful to NOT let that ego get in the way of common sense when it comes to their business website. Time and again, I see a perfectly sound business struggle to find customers because they insist on using their name as a domain name! Ego, ego, ego.
Thing one: No one is searching for YOUR NAME to find a product or service. Unless someone has already recommended YOU (in which case you don't need to spend money advertising to find me), I'm not searching for Joe Smith.
Thing two: Exception, if you are famous (Kristen Stewart), or if you are a busy as you want to be and don't struggle to find customers (LoriBratz.com), OR if your name is Donald Widget, and I'm shopping for Widgets, then you're all set. Otherwise, you need to set your ego aside and choose a smarter domain name.
By the way, if you MUST satisfy your urge to have a self-named website, you should know that you can have more than ONE domain name for the same site. SO, you could be JoeSmithRules.com and also SeattleChiropractor.com.
Make sense? If I needed a chiropractor, I might search for these keywords: Seattle chiropractic care, Seattle holistic chiropractor, Seattle chiropractor, Eastside back relief, sciatica pain relief Seattle , back adjustment Seattle , licensed chiropractor Seattle ...
What do you think people would search for to find you?