One of my favorite clients recently told me that she’s getting 15 times more business from her web efforts than from her yellow pages ad, and at a fraction of the cost. I’m not a bit surprised. Personally, when that big old yellow book shows up on my doorstep, I’m annoyed and I lug it to the recycling bin. As if.
I found this article on Reuters: http://www.reuters.com/article/pressRelease/idUS174893+08-Jan-2008+MW20080108
IRVINE, CA, Jan 08 (MARKET WIRE) —
According to the newly published report, “Why Search Matters to Local Business” from WebVisible, Inc., search engines such as Google, Yahoo!, MSN, and Ask have become consumer’s most widely used source to find a local business from which to buy.
In a survey conducted by WebVisible and Nielsen//NetRatings, 2,000
Internetusers were asked how they find and interact with advertising. Search
used by 73% of consumers when seeking local products and services — more
than any other media type. By comparison, traditional advertising sources are
becoming used less frequently. Read the whole report