The platform announced new, integrated capabilities, including social media, ad management, SEO and more.
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Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise
Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing efforts.
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MQLs: What are they good for?
We need to change how we measure results – like marketing qualified leads – and focus on aligning our metrics to revenue.
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Why Writers Don’t Seem Hireable (and How to Get Hired)
This week, we uncovered an uncomfortable truth for many introverted writers: Great writing does not equal a great writing career….
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Source: New feed 3
Snapchat Dynamic Ads now in beta: Auto-generates ads from product catalogs
The feed-based ads will run in the U.S. only to start.
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Facebook testing ads in Groups tab
A small group of advertisers will get access to the mobile placement option in Ads Manager.
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Awe-inspiring customer experience starts, and ends, without ‘gotchas’
CX is much greater than a single interaction and must be championed from the C-suite and orchestrated across the lines of business and functions.
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AdsWizz’s PodScribe promises scalable podcast ad targeting
The tool uses speech-to-text transcription for contextual advertising targets.
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The key to sustaining brand relevance? Continuous transformation
A brand’s long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust accordingly.
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Apester’s Story Strip lets brands, publishers embed Story-like content on their websites
TV Insider, an early user of the format, reported a 44% lift in content consumption.
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Source: New feed