The company’s latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video ad results.
Please visit Marketing Land for the full article.
Source: New feed
Forrester: Over-reliance on big data, siloed teams impede customer insights
Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester’s latest survey.
Please visit Marketing Land for the full article.
Source: New feed
For Courageous Content Creators Who Want to Do Epic Work
When I started blogging, a little over 10 years ago, one of my then-colleagues mentioned that she “didn’t have the…
The post For Courageous Content Creators Who Want to Do Epic Work appeared first on Copyblogger.
Source: New feed 3
Here’s how you align marketing strategy with your customer’s journey
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.
Please visit Marketing Land for the full article.
Source: New feed
Verizon Media’s new ad transparency tool provides reach, cost insights, forecasting capabilities
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and exchange.
Please visit Marketing Land for the full article.
Source: New feed
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
It seems to be true even among brands and agencies that say the three outperform other platforms.
Please visit Marketing Land for the full article.
Source: New feed
Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Daily social media usage increased by just 1% year-over-year, according to the annual report.
Please visit Marketing Land for the full article.
Source: New feed
Survey finds 89% of marketers seeing increased sales using location data
Data reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement.
Please visit Marketing Land for the full article.
Source: New feed
Why You’re Missing Out if You Save Your Best Content Ideas
Imagine this, if you will. An old woman, near the end of her life. Shivering in a fleabag apartment without…
The post Why You’re Missing Out if You Save Your Best Content Ideas appeared first on Copyblogger.
Source: New feed 3
The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors
Live Webinar: Tuesday, June 18, at 1:00 PM ET (10:00 AM PT)
Please visit Marketing Land for the full article.
Source: New feed