Here’s why The New York Times broke down its martech and engineering silos

Though true collaboration between teams requires a ‘pardigm shift,” New York Times’ Pamela Della Motta, Kristian Kristensen say the gains were too productive not to merge them.

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Google tells Congress approved third-party apps can scan Gmail data

In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel, and which other people users interact with. Google says as long as apps clearly disclose this…

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Adobe to acquire Marketo for $4.75 billion

After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.

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Segment adds quality tracking for incoming data to its resume

The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure.

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Report: Digital now makes up 51% of US ad spending

Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders.

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