The social media marketing week in review: A round up of news and announcements you may have missed.
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Does Facebook have a problem with HTTPS URLs in posts with images?
Images may fail to load or get replaced with random images when posting HTTPS links.
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Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video.
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Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers
It limits targeting options to keep advertisers from running discriminatory ads.
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Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds
25% of listeners have bought products discovered through podcast advertising.
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When It’s Time to Get Serious about Your Content and Copywriting
We write a lot about the importance of creativity in content marketing. Generic, flavorless content has very little chance of…
The post When It’s Time to Get Serious about Your Content and Copywriting appeared first on Copyblogger.
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Marketing strategy and operations: The silent knights of your org
It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or services.
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Don’t pay more later. Register for SMX East.
Book your pass by Saturday, August 24 to save up to $900 off on-site rates!
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Personalization offer doesn’t lead to more personal data sharing [Survey]
Data sharing is highly situational; marketers can’t assume personalization is always desirable.
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Shopify introduces native chat tool for e-commerce sites on the platform
Shopify Chat offers merchants a chat application for their online stores at no additional cost.
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