The CDP’s integration spans Google Marketing Platform’s entire suite of tools.
Please visit Marketing Land for the full article.
Source: New feed
Global email benchmark report finds email isn’t dead – it’s essential
Twilio SendGrid’s annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted to checking email.
Please visit Marketing Land for the full article.
Source: New feed
Apple’s latest ITP updates: What marketers need to know
Breaking down what the changes mean for marketers — in plain English.
Please visit Marketing Land for the full article.
Source: New feed
Pandora is asking users to say ‘yes’ to interactive audio ads
Listeners must verbally engage to hear the rest of the ad.
Please visit Marketing Land for the full article.
Source: New feed
Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon.
Please visit Marketing Land for the full article.
Source: New feed
How to Build a (Real) Writing Business
Getting your first paid writing gig is really exciting. It’s an accomplishment and a turning point. You might actually be…
The post How to Build a (Real) Writing Business appeared first on Copyblogger.
Source: New feed 3
LogMeIn adds WhatsApp, WeChat integration to Bold360 customer engagement platform
The company also has a Microsoft Teams integration in beta.
Please visit Marketing Land for the full article.
Source: New feed
Keep your LinkedIn advertising strategy focused in 2020
Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn.
Please visit Marketing Land for the full article.
Source: New feed
3 Steps to Hone the Skill that Can Advance Your Career as a Writer
There are writers. And then there are professional writers. Over my career as a writer and editor, I’ve noticed one…
The post 3 Steps to Hone the Skill that Can Advance Your Career as a Writer appeared first on Copyblogger.
Source: New feed 3
73% of marketers plan to increase ABM budgets in 2020
Sixty-four percent plan to increase ABM staff next year, study finds.
Please visit Marketing Land for the full article.
Source: New feed