The secret of website optimization is that there is no magic involved at all. Forget about tricking the search engines and work on defining your business correctly by logical, descriptive keywords.
Combating common website optimization mistakes:
List Spamming: Some “Website Specialists” believe that the best way to get “juice” is to spam list services like Craigslist. Posting to public forums every day only serves to annoy the community and will guarantee that you are flagged and removed and possibly even banned from the service.
Instead: Post to lists no more than every three days and delete your old listing. Exercise common courtesy.
Posting junk: Never try to “trick” your audience into clicking your links. That just costs you time and bandwidth. Driving unqualified traffic to your website is about as useless as inviting triangles to a circle convention.
Instead: Be as clear and descriptive as you can, and post only where you believe your target audience to be.
Using useless adjectives in meta tags: This is a common mistake made by the best of writers. Adjectives, or words that describe other words like, “Best, brightest and premiere” are not effective for meta tags because people who are looking for you are not searching for those words.
Instead: Use simple noun combinations that describe your business or service and physical location; Seattle Catering, Puyallup Flat Roof Replacement, Capital Hill Document Storage.
Be sincere in your aim to give the most comprehensive description of exactly what your business does so that people who are looking for you can find you as quickly as possible. Thoughtful logic will tell you exactly how to optimize your website.