5 Types of Marketing Organization Structures That Will Fuel Your Growth

5 Types of Marketing Organization Structures That Will Fuel Your Growth

Successful marketing requires a focused strategy and an outstanding team to bring it all together. However, introducing an effective marketing organization structure can take your business to the next level.

With a solid marketing structure in place, your staff knows exactly what is expected of them. With everyone clear on their jobs and their roles in the company’s success, everything operates more smoothly, and it enables your team to work in unison.

However, not all business models are suitable for all companies. If you want to choose the right marketing organization structure, you need to know which type is best for your business.

How do you choose? Let’s talk about the five most common structures, how they work, and the pros and cons of each one.

What Is a Marketing Organizational Structure?

A marketing organizational structure is the setup of a company’s marketing department. It determines the leadership chain and sets out your business’s goals. It also defines employee roles, establishes employee structure, and organizes teams.

Organizational structures in marketing come in many shapes and sizes, but they all serve the same purpose: to create a system that enables the marketing department to function effectively and achieve its goals.

As Gartner’s Marketing Organization Survey 2020 notes, marketers are continuing to strive to create “more effective and responsive organizations” while minimizing disruption.

According to their research, 27 percent of marketers use functional marketing organization structures in their business.

Marketing Organization Structure - Gartner survey

Why a Marketing Organizational Structure Is Important

Setting up a structure benefits your company in multiple ways, empowering employers, allowing better focus, and enabling agility. Let’s look at this in more detail.

Improves Agility

Today’s businesses need to be agile. Agility is essential in fast-changing sectors, allowing your team to enhance efficiency, prioritize workloads, create relevant products, and allocate budgets more effectively. It also makes it easier to shift when technology, trends, or Google’s Algorithms change.

Agile marketing is increasing in areas like content creation and creative services, with 77 percent of businesses taking this approach.

Empowers Your Employees

If you want your business to succeed, you need the best people for the job. A functional marketing organization structure groups your team based on skills, ensuring you have the right person for each job and they have the support they need.

When employees are in positions that fit their skills and the support they need, they are empowered to succeed—which improves loyalty and your bottom line.

Improve Employee Focus

When employees have clear goals, it’s easier for them to concentrate on their tasks. When every employee on the marketing team is working with the same focus, it streamlines the process and enables collaboration.

Additionally, focus keeps team members engaged. This is crucial because, according to Gallup, engagement increases productivity by 18 percent. Further, it increases profitability by 23 percent, while decreasing absenteeism by 81 percent.

5 Types of Marketing Organizational Structures

There are several types of marketing organizational structures. Each model has its own advantages and disadvantages, which we detail in this section. Keep in mind what works well for your business may not be suitable for someone else.

A company’s structure depends on its size, products, customers, and type. Below, we’ll cover the most common systems and who should consider using them.

1. Functional Marketing Organizational Structure

A functional marketing organizational structure describes a company’s design and is built around the marketing functions it has to perform. As detailed in the intro, research by Gartner shows 27 percent of marketers use this model.

The functional structure allows for clear communication and cooperation between different departments. It also makes it easy to identify and assign specific tasks to individual employees.

It looks like this:

Types of Marketing Organizational Structures - Functional Marketing Organizational Structure

This type of structure allows for greater specialization and expertise within the marketing function, leading to improved efficiency and effectiveness in marketing operations.

Amazon uses this structure for its e-commerce business because it’s well-suited to the sector. Additionally, the functional marketing organization structure is favored by larger organizations and is ideal for companies with a stable environment.

Despite the positives, this structure can lead to communication breakdowns, decreased creativity, and inflexibility. Additionally, it may be difficult to move people around within a functional frame, potentially impacting the company’s ability to respond quickly to market changes.

Finally, functional structures can be difficult to manage when a business grows too large.

2. Segmented Marketing Organizational Structure

Segmented marketing organizational structures allow firms to tailor their marketing efforts to specific customer segments. For each segment of customers, a different team is responsible for understanding their needs and creating tailored marketing programs.

The structure usually works well for companies with a large customer base and a complex sales process. Businesses can ensure customers are constantly engaged, and it allows the streamlining of communication between different departments.

Additionally, organizations using this model can decide how best to segment depending on their aims and the resulting customer insights.

Types of Marketing Organizational Structures - Segmented Marketing Organizational Structure

Advantages of this model include:

  1. Improved customer engagement due to increased focus.
  2. Improved communication and collaboration due to smaller, more focused teams.
  3. Increased efficiency due to specialization.
  4. The ability to spot new trends faster.
  5. Customer trust through relationship building.

However, this structure can also be costly because it requires multiple teams with different skills and knowledge.

3. Product Marketing Organizational Structure

Product marketing teams have a multitude of tasks, including target audience research, content marketing, and analytics. Then there are co-branding partnerships to consider, with research showing 71 percent of consumers enjoy multiple brands working together to make a unique product.

With so much going on, what’s the best way to coordinate? By introducing a product marketing organization structure.

In this model, each group has its team of marketers responsible for developing and executing the marketing strategy for their specific product line. A product marketing organizational structure is the preferred model for businesses with different lines of products/services and looks like this:

Types of Marketing Organizational Structures - Product Marketing Organizational Structure

This model allows organizations to respond to changing trends and meet customer needs while concentrating on targeted market sectors.

However, it can be difficult to track and measure the effectiveness of the marketing activities due to a lack of central control and duplicate roles in different divisions. To work around this challenge, businesses may consider grouping similar products together.

4. Digital Marketing Organizational Structure

A digital marketing organizational structure is essential for any company looking to create an online presence. If your business has a dedicated team to handle all digital marketing tasks, you can make and implement a cohesive strategy to reach your target audience.

The structure of a digital marketing department varies by company size but often includes a mix of people with various backgrounds and skillsets.

With a digital marketing organization structure, the company can have specialized teams that focus on different aspects of digital marketing, such as search engine optimization (SEO), paid search engine advertising (PPC), graphic design, and content marketing.

This specialization allows each team to become an expert in their area of focus, which leads to better results for the company.

Depending on which model you use, your structure might look like this:

Types of Marketing Organizational Structures - Digital Marketing Organizational Structure

You might also choose to have different organizations for paid versus organic, social versus content, and so forth.

5. Hybrid Marketing Organizational Structure

In today’s business world, companies need to adapt to the ever-changing market. One way to do this is through a hybrid or matrix marketing organizational structure. This structure allows companies to have the best of both worlds by combining the advantages of both functional and divisional systems.

Both of these structures have their advantages. For instance, a functional structure works on a centralized basis, with each department reporting to a single leader. This allows for better communication and coordination between departments.

By contrast, a divisional structure is centralized, with each department having its own head and reports to a different leader. This allows for more local decision-making but can lead to duplication of efforts and coordination problems between departments.

In practice, your hybrid/matrix marketing organizational structure might look something like this:

Types of Marketing Organizational Structures - Hybrid Marketing Organizational Structure

The flexibility of the hybrid model means it’s enormously popular among businesses, with 72 percent of employees working in matrixed teams.

A big advantage of a hybrid marketing organization is they tend to be more responsive to changes in the market. Because it is flexible, it can quickly adapt to new conditions.

However, a hybrid structure can lead to conflict between departments or divisions, and it’s sometimes hard for departments to coordinate. Gallup’s research also uncovered a lot of overwhelm with the hybrid model, with 45 percent of employees saying they spend most of their day responding to requests from coworkers.

Companies often use the hybrid model in dynamic environments which move from project to project.

More Tips to Pick an Organizational Structure

The market organizational structures listed above are among the most popular, but there are more you could choose from.

For instance, a linear organization structure is a management style where all employees and managers report to one boss.

Marketing Organization Structure - Linear organization structure chart

This type of organization is common in small businesses and marketing organizations. The linear organization structure is easy to understand and can be effective when the company is small, and everyone reports to the same person.

In a marketing firm, you can use the linear form to control the flow of information from the top down. However, this can also be limiting because it does not allow for horizontal communication among employees.

Finally, projectized organization structures are organizational structures in which specific, temporary projects are given to their departments that report directly to top management. In businesses with high fluctuation in workloads, this type of structure makes it possible to quickly set up and disband project-specific teams as needed.

A typical projectized organizational structure would look something like this:

Marketing Organizational Structure - projectized organization

When choosing an organizational structure, think about both your current needs and your future needs. If you plan to launch several products in the next year, for example, it makes sense to create a product-based marketing structure from the start.

Marketing Organization Structures Frequently Asked Questions

What is the best marketing organizational structure for small businesses?

Each business works differently, meaning which system works well for one may not work for another. The linear structure, which has one leader, is the most common. You could choose from several types, including functional, matrix, or divisional.

What is the best marketing organizational structure for B2B businesses?

To keep things simple, consulting firm the Pedowitz Group suggests a basic structure for a B2B marketing organization structure to focus on tasks like content and digital services, digital demand generation, and reporting to a CMO. There is no “one size fits all” structure for a business: you need to begin by looking at your business’s overall aims and current strategy. To guide you, the Edward Lowe Foundation has some great tips.

What is the simplest marketing organizational structure?

The linear structure is the most basic model and the functional structure is the most common and also easy to implement.

How long does it take to set up a marketing organizational structure?

It varies depending on the size of your business, the type of structure you go with, your goals, and your current strategy. It can take weeks or months to get it right, and then you need to review your structure regularly to make sure it works for your goals.

Should I consider freelancers and contractors in my marketing organizational structure?

Yes, consider all options when structuring your team. This includes both freelancers and contractors. Freelancers can be an excellent option for short-term projects or for filling gaps in your team’s skill set. Contractors can be a good option for long-term projects.

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Conclusion: Marketing Organization Structures That Fuel Growth

The structure of an organization’s marketing department can significantly impact its overall performance.

The best structure for your business will depend on the products or services you offer, the size of your company, and your geographical location.

Companies should carefully evaluate their options and select the format most likely to lead to success.

Popular choices include the foundational structure, product-based, or a divisional model. Alternatively, you might want to adopt a hybrid model to cater to today’s hybrid consumers.

Do you use a marketing organization structure? Which model works best for you?

Source: New feed 2

25 Ways To Drive More E-commerce Store Traffic Without Buying Ads

25 Ways To Drive More E-commerce Store Traffic Without Buying Ads

It’s no secret that e-commerce is here to stay.

With more consumers shopping online than ever before, retailers must work hard to get noticed.

What if you don’t have the budget for ads? Are you doomed to fade into the online abyss?

Absolutely not.

Over half of consumers prefer to shop online. Great news for online retailers like you, right?

With the growth of online marketplaces and hoards of choices available to consumers, it’s tough to get the attention you need to drive traffic and revenue.

Today, I’ll share 25 e-commerce tips to get more visitors to your site—without spending a dime on paid ads.

Best of all, many of these tips are easier to implement than you might think.

What Are the Benefits of Using Non-Paid Strategies to Increase E-Commerce Website Traffic?

Many marketers focus on paid e-commerce strategy because they think it’s the only way to outshine the big brands, but that isn’t always the case.

With 95 percent of website traffic hitting the first page of Google, all the traffic you could hope for is there, waiting.

One of the most obvious benefits of non-paid e-commerce strategies is you don’t need to invest money to drive traffic. You’re not trading dollar-for-dollar; instead, you’re trading time or resources for sales.

Another benefit is focusing on non-paid traffic means building a better, easier-to-use website. According to a study done by Amazon Web Services, 88 percent of online shoppers won’t return to a site they had a bad experience on.

With all the options for e-commerce shopping, why would they?

We’re completely inundated with options. The threshold for mistakes and user experience problems is getting lower and lower.

Finally, thinking outside the box helps build a real business with long-term potential.With paid ads, as soon as you turn off your budget, your traffic will plummet.

SEO, email marketing, and on-page experience are long-term strategies that pay off over time.

25 E-Commerce Strategies to Drive Traffic (Without Paying for Ads!)

Overall e-commerce sales have grown steadily year after year and show no sign of slowing down. By 2025, e-commerce sales could hit nearly 7,400 billion dollars. If you’re having trouble getting the traffic you want, there are tons of opportunities to get a piece of the pie.

Here are some e-commerce tips you can implement today to get more traffic to your site.

1. Start a Referral Program

Leads that come from referrals convert at a 30 percent higher rate than any other marketing method. If you don’t have a referral program for your e-commerce store, it’s never too late to get started.

Keep in mind, it doesn’t have to be elaborate.

E-Commerce Strategies to Drive Traffic - Start a Referral Program

Take GetResponse, for example. You get a $30 account credit for every person you refer to the software.

Offer something of value to existing customers for every customer they bring to you; it’s as simple as that!

To get started, find a referral program platform, then use these tips to drive sign-ups.

2. Build Out Your Blog

Google controls more than 92 percent of the search market, which means if you want traffic, you need to invest in SEO. Investing in a blog and delivering valuable content is one of the best e-commerce tips I can offer.

Start producing content regularly whether you have to hire someone or write everything yourself. I’m definitive proof that this strategy works.

If you don’t currently have a blog on your e-commerce website, starting one is easy. Most e-commerce platforms like BigCommerce and Shopify have built-in blogging templates to help you get started.

3. Improve the On-Page Experience

Google makes it crystal clear that the on-page experience is one of the most important factors they look at when determining whether a site should rank.

On-page experience refers to (but is not limited to):

To use these e-commerce tips, start by running the reports linked above. Google will offer you tips and strategies to improve your on-page experience.

Improving these factors helps increase your e-commerce traffic because your site looks better in Google’s eyes, and it’s easier for users to navigate, which keeps them coming back.

4. Build an Email List

Repeat customers spend 67 percent more than new customers—and one of the best ways to bring them back is by building an email list.

Why?

You’ve already established trust with them, and they know what you have to offer.

Take a look at this example from Birchbox:

E-Commerce Strategies to Drive Traffic - Build an Email List

Offering a unique promo code encourages customers to return and makes the offer feel exclusive and like they’re getting something that isn’t available to everyone.

To build an email list, try these strategies:

  • Offer a small discount (10 to 15 percent) for users that sign up for your email list.
  • Make your list feel exclusive by promoting new products only in your email list.
  • Post teasers about an upcoming email announcement on social media to encourage followers to sign up.

5. Retarget Email Subscribers

Once you’ve built out an email list, you’ll want to retarget users based on onsite behavior. Retargeting, in this case, means sending an email to someone who has shown interest in your business but didn’t take the action you were hoping for. (It can also be used for paid ads, but in this case, we’re covering non-paid strategies.)

Abandoned cart emails are one of the most effective ways to leverage email retargeting. In fact, they’re responsible for recovering nearly 30 percent of abandoned carts.

You can also send current customers suggested products related to a previous purchase. As we already covered, it’s easier to go after customers you already have than find new ones.

Here’s a quick guide to retargeting your email subscribers:

  • Look for ways to retarget users in your email marketing platform. For example, MailChimp has a retargeting email guide that walks its users through the process.
  • Implement the easiest retargeting campaigns first. Generally, abandoned cart emails and recommended products are easy wins.
  • Test other retargeting campaigns to see what works. For example, ask for reviews a week or so after purchase or suggest a new collection.

6. Optimize Your CTAs

Only around two percent of your web traffic will convert on the first visit, so capturing email addresses through your CTAs is crucial.

You need to experiment a bit to see what works. Even something as simple as the color of your CTA button can make a difference.

E-Commerce Strategies to Drive Traffic - Optimize Your CTAs

For example, Performable found that switching their CTA button from green to red boosted their conversion rate by 21 percent.

Try different CTA buttons and phrasing to see what works and test them side-by-side using A/B testing.

Don’t stop at colors, though. You can also test your CTA’s:

  • copy
  • placement
  • font type/size
  • including images
  • landing page
  • Offer

7. Improve Your Checkout Process

Nearly 70 percent of people abandon their cart. This can be due to hidden fees, shipping costs, too many steps, and a poor overall experience. The best e-commerce tips build on what you’re already doing, and the checkout process is a great place to start.

While people are more comfortable than ever shopping online, they also have high expectations for the process. How do you improve the process? Here are a few tips:

  • Get rid of hidden fees and be upfront about pricing.
  • Share shipping fees early in the process.
  • Limit the number of clicks to convert.
E-Commerce Strategies to Drive Traffic - Improve Your Checkout Process

Scandiweb did a great case study of the steps to improve their checkout experience. You don’t need to go nearly this far, but it’s a smart e-commerce strategy to implement no matter how big or small you decide to make it.

8. Develop a Rewards Program

A white paper by Altfeld shows that when selling to an existing customer, the probability of closing that sale is as high as 70 percent.

What’s the most effective way to bring customers back? Loyalty programs!

Rewarding customers for returning and doing business with you again is a brilliant and timeless strategy.

Take Sephora for example.

E-Commerce Strategies to Drive Traffic - Develop a Rewards Program

For every dollar spent, you earn one dollar in rewards. The more you spend, the more rewards you’re eligible for, including discounts and free shipping. It’s so simple when it’s broken down this way, but the hard part is coming up with a smart rewards program.

To set up an effective rewards program, you’ll want to:

  • See what your most profitable customers have in common (location, products, interests, etc.)
  • Look at data to see what drives purchases. This will help you set up a reward program. Do they like free shipping? Discounts? Access to new product lines early? Use a survey to ask customers if you aren’t sure.
  • Look for e-commerce reward and loyalty tools and plugins to implement your program.

9. Add Internal Links to Your Site

I’ve mentioned SEO already, but this step focuses on internal linking within your e-commerce website. How can this improve e-commerce traffic?

Sites without proper internal linking don’t rank as high as those with a solid link-building strategy.

E-Commerce Strategies to Drive Traffic - Add Internal Links to Your Site

By creating a web of links on your site, you’re telling Google that you are an excellent resource for what people want to buy and you’re a wealth of knowledge in whatever niche it is you sell in. That will improve the user experience while also improving your worth to Google.

Here are a few tips for adding internal links:

  • Identify hub pages—these are important pages you know your users want to see. Add links where it makes sense that point to these pages.
  • Link to related products on your product pages. If you sell tents, link to other camping gear, for example.
  • Use “breadcrumbs” in the navigation to help users quickly navigate back to core pages.
  • Use easy-to-understand anchor text, like this: Here’s more information about internal linking best practices. It’s clear what you’ll get if you click the highlighted text.

10. Get Active on Social Media

Ninety-one percent of people read at least one review before making a purchase. Where is a great place to get a lot of customer reviews?

Social media, of course.

Are you using social media to drive traffic to your e-commerce store?

Are you using it as a place for customers to land if they have something positive or negative to say about your business?

You should be doing both things because it helps show customers that you’re a real business with real people and not just some brand.

Here’s how to build a social media strategy for your e-commerce business.

11. Incorporate Chat on Your Website

You need to be there for your customers. Sixty percent of people want to connect with someone during the sales process.

Remember that one time you were in a brick and mortar and wanted help finding something, but you walked around and couldn’t find anyone to help you?

How did that make you feel? Unimportant?

As people turn to e-commerce, they expect to have the same customer service experience they get in person. That means you need to be available to answer questions and assist throughout the sales process.

There are plenty of live chat software to make this process simple. Leveraging chatbot automation, which answers common questions before connecting users to a live person, can also make it more affordable.

12. Focus on Value Upfront

Your e-commerce strategy cannot revolve around you asking your customers to do things without making them feel like they’re getting the most for their time and money.

A great example of this is email marketing. We all know we need a lead magnet if we expect anyone to give us their email, right?

We’re getting to a point where just offering a product isn’t enough to make a sale.

You need to offer free shipping, free trials, fast shipping, bonus offers, and handwritten letters to drive sales.

Whatever you decide to offer, make sure it’s clear what you’re offering upfront so people can see the value before they click to buy.

This also extends to other areas of your site, such as:

  • product pages
  • landing pages
  • CTAs
  • social media posts

13. Improve Your Product Pages By Focusing on Benefits not Features

You could be losing a lot of money due to poor product descriptions.

Want to know an easy fix?

As you write about a feature, think about the benefit for customers and center that in your copy.

Look at this example from Gillette:

E-Commerce Strategies to Drive Traffic - Improve Your Product Pages by Focusing on Features

Every feature is tied to a benefit.

They don’t just explain what it does. It’s a razor, we know what it does, but they explain how it will make you feel.

Here are a few other ways to improve your product pages:

  • Cut the clutter so users can easily focus on what matters.
  • Use clear, concise calls to action to tell visitors what to do next.
  • Check your page speed.
  • Use high-quality product photos.
  • Add social proof to build customer confidence.

14. Implement Video

Eighty-seven percent of video marketers say that video helped increase e-commerce traffic to their website.

I could do an entire guide on video e-commerce tips because that’s how important it is right now.

If you’re not embedding videos into your product pages, you’ll want to start right now.

15. Add User-Generated Content

As much as 80 percent of people say user-generated content impacts their purchasing decision.

E-Commerce Strategies to Drive Traffic - Add User-Generated Content

User-generated content can be as simple as taking an image of a product in use that a reviewer left and putting it on your website.

People are more likely to trust you when they see other people enjoy your products. Here are a few other ways to leverage UGC:

  • Add reviews to product pages.
  • Create a branded hashtag and ask users to share their favorite products.
  • Embed product pictures from users at the bottom of your website.

16. Understand Customer Personas

If you don’t know what a customer persona is, you could miss out on one of the simplest e-commerce tips.

What is a buyer persona?

It’s essentially a representation of your customer. What do they do? How do they act? How do they think? What makes them click?

If you don’t have a specific avatar that you’re marketing to in your e-commerce business, you’re potentially leaving money on the table.

17. Use Trust Signals

According to TrustedSite, lack of business legitimacy causes 50 percent of cart abandonments.

What are we talking about when we say legitimacy?

E-Commerce Strategies to Drive Traffic - Use Trust Signals

Trust.

As someone works through the purchase process, they might start to feel uneasy. Are you a real site, or a scam? Is the quality going to match their expectations?

How do you avoid mistrust?

Add trust signals to the process. These include:

  • badges
  • third-party verifications
  • customer reviews
  • testimonials
  • HTTP

Adding a video of yourself or someone in the business is another great way to show customers you’re a real business.

18. Offer Free Shipping

Here’s a stat that could drastically change your e-commerce revenue: 66 percent of consumers expect free shipping on every single online purchase.

These people expect you to pay the cost of shipping their products no matter how much they spend. You can thank Amazon for that.

That said, offering free shipping isn’t the revenue buster you think. As an added bonus, if you do everything else right on this list, you’ve likely secured yourself that customer.

There are a few ways to make free shipping work for you:

  • Up your prices to cover the shipping cost, then make it “free.”
  • Offer free shipping as a loyalty program reward.
  • Ask for an email address in exchange for free shipping.
  • Offer free shipping only for purchases over a certain amount.

19. Keep User Data Safe (and Make Sure Your Customers Know It)

This e-commerce tip goes hand-in-hand with trust signals, but it’s important on its own.

E-commerce sites collect a lot of data about their customers, including onsite actions, banking or card information, addresses, and potentially even social security numbers on your website.

What are you doing to protect this information?

Here are a few ways to keep your customer’s information safe:

  • have an SSL certificate
  • track all orders
  • require strong passwords
  • make sure your data storage is encrypted

Make sure you let your customers know that you’re doing all of this. When asking them to input sensitive information, include all the steps you take to protect their data.

20. Use Influencer Marketing

Influencer marketing is when you pair up with another brand or influencer to help them promote your products.

We see this frequently on platforms like Snapchat, TikTok, and Instagram.

E-Commerce Strategies to Drive Traffic - Use Influencer Signals

With the influencer marketing market growing to 16.4 billion in 2022, the potential is there.

Start reaching out to influencers in your niche and see if they sell endorsements. Send them free products to test out.

Dan-Os Seasoning is a great success story on TikTok, and now influencers all over the platform are using it in their cooking videos.

21. Research, Test, and Pivot

At this point, you’ve read through 20 e-commerce tips; all of which will help you drive more traffic to your site and convert at a higher rate.

If you want to succeed, you need to implement these strategies. However, not all strategies will work for every brand. Or they might work, but with a different approach.

For example, an e-commerce fashion website might get better results using influencers than a B2B manufacturing e-commerce company.

The only way to know is to research, test, and pivot. If something doesn’t work for your audience, try something new. It’s the only way to keep growing.

22. Create a Sense of Urgency

Visitors who leave your site without purchasing rarely complete the sale.

Urgency offers a compelling reason to complete the purchase now.

Maybe it’s “Act now! Quantities are low!” or “Buy now for free shipping!” or “This is a limited time offer!”

You can approach it from various angles, as long as the feeling of “don’t miss out on this” is created with your visitor.

Look at this example from American Apparel:

E-Commerce Strategies to Drive Traffic - Create a Sense of Urgency

Right there in red font, they warn shoppers that they are about to run out of this item.

There are so many ways to create urgency through exclusivity and FOMO, including:

  • Use popups to show other users who have made purchases.
  • Send “last chance” emails.
  • Add a shopping cart timer.
  • Display limited stock (like American apparel.)

23. Upsell the Customers You Have

Many smaller e-commerce stores ignore one of their arsenal’s most accessible selling weapons: upselling.

There is a false impression that it isn’t worth the effort, but that’s not the case.

Upselling can increase average order value, which adds up over time.

The very first year that Amazon tested upselling on their platform, they increased sales by 35 percent.

Here are a few ways to increase upsells:

  • offer related product sections on product pages.
  • suggest products on the checkout page.
  • offer free shipping for orders over a specific amount, say $25 or $50

24. Launch New Products

According to Nielsen, 63 percent of buyers like it when manufacturers offer new products. What does this mean for you as an e-commerce store owner?

You need to launch new products and make innovations in your industry regularly. The best e-commerce tip I can offer you is to focus on making a difference for people.

See what the competition is doing and figure out ways that you can take it to the next level.

If you don’t manufacture your products, there are still ways to innovate.

For example, if you’re selling home improvement products, perhaps you could find a way to bundle multiple items together? You could even create a bundle subscription box.

25. Spend Your Money Elsewhere

While this whole list of e-commerce tips focuses on how “not” to spend money, perhaps you could take whatever you would spend on paid ads and spend it somewhere else.

Spend it on outsourcing high-quality blog content, SEO strategy, or influencer marketing.

Every business should have a marketing budget regardless of how big or small it is. If you’re currently spending money on paid ads, think about what else you could do with that budget and experiment with other paid options.

E-Commerce Tips Frequently Asked Questions

How can I increase my e-commerce website traffic quickly?

Social media and influencer marketing are the two fastest ways to get more e-commerce traffic. Other methods like SEO are more of a long-term solution.

What percent of my e-commerce traffic should be from non-paid sources?

In years past, organic traffic had some of the highest rates of conversion simply because people are finding you naturally. This means you’re likely a solution to a problem the visitor has. It’s tough to put an exact number on this though because every business is different. However, you can succeed with nothing but paid traffic if your strategy allows for it.

How do I track my e-commerce website's traffic?

There are many ways to track e-commerce traffic. You can use your site’s Google Search Console dashboard as well as tools like SimilarWeb and Ahrefs.

What is organic traffic to an e-commerce website?

Organic traffic is website visitors that find your site without the use of paid advertisements, often by searching on sites like Google or Bing.

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Conclusion: E-Commerce Tips

As you read through these 25 e-commerce tips, which ones resonated with you the most? Do you feel more equipped to drive traffic to your store?

The most important thing to understand is that you don’t have to do all of these things perfectly, you just need to gradually implement them to see results.

Figure out what is currently wrong in your e-commerce store and identify the low-hanging fruit. Perhaps you simply need to ramp up blog content or update your checkout process. Most of those changes can be completed in a few days or weeks.

With all of these tips and tricks available to you, the possibilities are endless.

What are some of the ways you boost e-commerce sales without spending money on ads?

Source: New feed 2

The 15 Best A/B Testing Tools That Are Guaranteed to Boost Your Conversion Rates

The 15 Best A/B Testing Tools That Are Guaranteed to Boost Your Conversion Rates

What is your website’s conversion rate? What about your paid ads, forms, and landing pages?

No matter your conversion rate, there’s a good chance it could be better.

That’s because user preferences change over time. People get burned out by seeing the same ads and images, and styles change. Even the platforms where users hang out can shift.

There’s only one way to know if your ad, landing page, CTA, or entire website could convert better—and that’s to test it.

According to Invesp, 71 percent of companies run at least two A/B tests a month.

A B Testing Tools - 71 percent of businesses run at least two tests a month

However, only one in eight A/B tests drive significant change. That means a lot of companies are running A/B tests but not seeing results. A/B testing tools provide the framework and data you need to run better tests.

Why You Need A/B Testing Tools

A/B testing tools streamline the A/B testing process by making it easy to design, launch, and analyze tests. Is it worth the investment, though?

If you want to see real results with A/B testing, I strongly recommend using A/B testing tools. They can help by:

  • Tracking data: It can be hard to track clicks, conversions, and other significant KPIs. Many A/B testing tools track the data to ensure you have access to the information you need to make critical business decisions. They’ll even generate snazzy reports, so you look smart to your boss or clients.
  • Protecting your SEO: A/B testing won’t impact SEO—if you do it correctly. A/B testing tools help ensure your tests don’t run afoul of Google’s rules.
  • Automating testing: The more full-featured tools leverage automation to ensure testing is as efficient as possible. For example, automatically turning off ads that aren’t performing well, so you have more time to focus on running your business.
  • Streamlining the test creation process: Creating A/B tests can be time-consuming. It’s easy to get caught up in the details (Should this button be blue or green? Is this CTA good enough?). A good A/B testing tool makes building, launching, and tracking your tests easier.
  • Increasing your conversion rates: The most significant benefits of using A/B testing tools? They can help improve your conversion rates, lower bounce rates, and drive more sales. That’s because most offer recommendations based on AI or proprietary data.

If you’re still not sold, let’s look at how subscription-based mobile phone provider Ben used A/B testing to drive conversions.

Why You Need A/B Testing Tools - Example Ben

Ben began offering its customers access to the latest mobile devices in addition to affordable data and voice plans. They wanted to make sure customers knew they could choose the color of their phone, not just the model.

However, the company wasn’t sure how to share that news with customers. Using VWO, they ran two tests—one with the color palette under the phone image, and another with a menu option alongside the subscription choices.

After running the test for two weeks, they found that allowing users to choose the color option alongside their plan increased conversion rates by more than 17 percent and reduced customer calls to change device colors.

One simple test resulted in a large increase in conversion rates. Now, imagine if you continually ran tests like this. A/B testing tools make that possible.

The Best A/B Testing Tools

There are a ton of options when it comes to A/B testing tools. In fact, the A/B testing software market is expected to be worth $1,151 million by 2025, which means finding the right tool requires sifting through dozens of options.

No single A/B testing tool will work well for all businesses. An enterprise e-commerce site, for example, has far different needs than a local plumbing company.

To help you find the right one, we’ve analyzed the top A/B testing tools to compare features, pricing, and ease of use.

1. Google Optimize: Free A/B Testing Tool With Solid Features

Pricing: Free

Google Optimize is Google’s free A/B testing tool. The platform integrates with Google Analytics, making it easy to see how changes have impacted site performance.

With Optimize, you can create, launch, and track A/B testing performance all in one tool. If you’re already using Google Analytics or other Google tools, it’s simple to launch and set up your first test.

Main features include:

  • Ability to run several types of tests, including, A/B, multivariate, split URL, server-side experiments, and personalization.
  • Visual editor allows you to easily create tests.
  • SEO features to keep your tests from impacting your ranking.
  • Detailed reporting tools, including customizable reports and an experiment summary for a high-level or granular view of test results.
  • Built-in or customized objectives to set goals for your tests.
  • Experiment manager to see how tests perform over time and schedule experiments in the future.
  • Integration with all other Google tools including Analytics, AdSense, and Search Console.

Getting started is easy. Simply head to the Google Optimize page and click “Start for Free.” Once you accept the terms and conditions, you’ll be prompted to create your first experience.

Select the type of test you want to run, choose the URL, and then design your test.

best ab testing tools google optimize

There are a few drawbacks to Google Optimize. For starters, you can only run five experiments at a time. A few reviewers say the A/B testing preview tool is difficult to use and has a few bugs, which is another thing to consider.

For smaller sites that don’t need to run more than a few tests at a time, however, Google Optimize is a solid option.

2. Optimizely: Paid A/B Testing + CRO Tool for Fast-Growing or Enterprise Brands

Pricing: Call for a custom quote. According to Capterra, plans start at $50,000 a year but may be less for smaller sites.

When it comes to full-features A/B testing tools, Optimizely is one of the best on the market. This powerful tool offers a wide range of testing and tracking features, including:

  • Ability to run A/B and multivariate testing.
  • Advanced testing, including coding.
  • Exclusion groups enable you to run multiple tests on the same page without impacting SEO or UX.
  • Targeting and personalization dig deeper into the customer journey.
  • Powerful visual editor allows marketers to create tests—no dev needed.
  • Drag-and-drop templates to make creating tests easier.
  • Detailed reporting tools to highlight which experiments impact performance.

Optimizely is powerful—but it can also be intimidating for first-time testers. If you don’t have a large site and haven’t run A/B tests before, Optimizely may be challenging to use. However, if you have a large site and want to dig deep into your data and find out what customers really want, it’s worth a closer look.

To get started, reach out to their customer support team. They’ll ask for information about your website and traffic and then explain the full scope of features. Their team can also provide a customized demo so you can see the tools’ true potential.

3. AB Tasty: AI-Driven A/B Testing + Experimentation for Enterprise

Pricing: Call for a custom quote. TrustRadius reports pricing starts at $40 per month.

AB Tasty is an AI-powered A/B testing tool designed to help your business drive more conversions while providing world-class UX. They are trusted by more than 900 enterprise companies, including Sephora, Papa John’s, Walmart, and USA Today.

While it might not be ideal for smaller sites, it’s a good fit for enterprise companies looking to improve A/B testing and run more out-of-the-box tests.

Core features of the platform include:

  • The ability to run A/B and multivariate testing on mobile, app, or desktop platforms.
  • AI-powered targeting allows you to create incredibly granular segments based on user behavior.
  • Drag-and-drop text editor makes it easy to test any feature of your site, from the navigation bar to coding.
  • A broad range of goals including actions like demo requests, browsing behavior, and conversions.
  • Bayesian statistics engine doesn’t just track tests; it helps you understand the significance of tests by offering gain probability and media value.
The Best A/B Testing Tools - AB Tasty

There are a few drawbacks. AB Tasty doesn’t currently offer heat map tracking, while Optimizely does. Personalization features are in a separate tool, so it could cost more. Since they don’t list pricing on the site, it’s difficult to say for sure.

They also don’t support testing for paid ads, while Google Optimize does.

Is AB Tasty right for you? I don’t recommend it for smaller sites or those just getting started. It’s a full-featured tool with tons of options and ways to test, so it’s a great choice for enterprise companies, especially those in e-commerce.

4. Apptimize: Omni-Channel A/B Testing for Mobile-Focused Customer Journeys

Pricing: Contact for custom pricing. However, they do offer a 30-day free trial.

Having an app is good for business. A recent study found that 57 percent of shoppers prefer shopping in an app over other channels. However, A/B testing on apps is more challenging.

If you have an app or a buyer journey that crosses platforms, Apptimize might be a good solution for A/B testing. Apptimize provides A/B testing tools for web, mobile, OTT, and in-store. They specifically focus on testing for companies with frequent product rollouts, such as software companies.

Is it the right fit for your business? If your customer journey crosses platforms, it’s a solid option. Features include:

  • Robust A/B, multivariate, split testing, including in-person, in-app, website, and mobile sites.
  • Access controls and permissions limit who can make changes.
  • Funnel analysis to see how your test impacts conversions and other goals.
  • Activity dashboard to quickly see historical testing stats.

In addition to A/B testing tools, Apptimize offers features for workflow management to make the entire process smoother.

Overall, the Apptimize website is a little light on specific features, but they do focus on helping product teams test and personalize rollouts and manage new features.

If your goal is to figure out which color CTA button to use, this tool isn’t for you.

If you are constantly rolling out new features, want to better understand who your customers are, and want customers to enjoy a personalized experience across all devices, Apptimize is worth a try. Plus, they offer a free trial, so you can see if it’s a good fit.

5. Adobe’s Target Testing Tool: Full-Featured, Enterprise A/B Testing + Personalization Tool

Pricing: Contact for custom pricing. Plans vary based on product options, volume, and whether you need omnichannel testing. No free trial.

Adobe Target is a full-featured testing platform that allows businesses to test the entire customer experience, including images, copy, UI, apps, layout, background colors, and more. It can also test personalization’s impact, which is essential considering personalized CTAs convert 202 percent better than default CTAs.

Adobe Target includes:

  • Strong A/B testing features allow you to test just about every part of the user experience.
  • Visual composer makes it easy to create and run tests.
  • Multivariate and multiarm bandit testing to funnel traffic to the most successful experience earlier in the process.
  • Easy to set up, guided workflow enables you to quickly set up, test, and launch.
  • The ability to test on the client-side, server-side, or both.

Target also integrates with other Adobe products in Adobe Experience Cloud, so this is a great option if you’re using Adobe for analytics, insights, and content.

According to online reviews, Target is not beginner-friendly, so it’s probably not ideal for those just starting out. However, if you’ve used other A/B testing tools or are familiar with Adobe’s suite of tools, you likely won’t have any issues. Adobe also offers plenty of training modules to get you up to speed.

6. Intelligems: A/B Test Pricing for E-Commerce Stores

Pricing: Contact for pricing.

Most A/B testing tools focus on titles, headlines, and button colors. When it comes to driving e-commerce conversions, however, pricing can have a huge impact on conversion rates. Intelligems is an A/B testing tool designed for Shopify store owners to test pricing changes.

Does dropping your price a few cents impact conversions? What about raising prices? The only way to find the perfect price point is to test.

With Intelligems, you can easily test how pricing and features like Subscribe and Save impact LTV, checkouts, and long-term growth.

The Best A/B Testing Tools - Intelligems

Features include:

  • Easy-to-use test creator so you can test and launch tests faster.
  • Sophisticated data collection is turned into an easy-to-read data dashboard where you can see results at a glance.
  • A flexible testing structure allows you to see how shipping, discounts, and pricing (or any combination of the three!) impact a range of data points.
  • Expert recommendations ensure you develop a solid strategy based on expert insights.

This tool is relatively new but could be a game-changer for e-commerce stores. They are accepting suggestions for new features, so hopefully, they’ll expand testing options in the future.

7. VWO: Similar Features to Optimizely, but More Affordable

Pricing: Contact for full pricing, but Capterra reports pricing starts at $199.00 per month, which is far below Optimizely’s rate.

VWO is another full-featured testing tool similar to Optimizely and Google Optimize. If Optimize isn’t quite enough for your needs, but Optimizely is too pricey, VWO may be the perfect fit. It offers sophisticated testing funnels that are insanely customizable at more affordable rates.

VWO features include:

  • Create and launch tests for a range of tests, including A/B, split URL, multivariate, abandoned carts, and landing pages.
  • Targeting based on audience, behavior, campaign, and context.
  • Drag-and-drop test creator.
  • Engagement tracking and goal setting.
  • Customized visual reporting tools.
  • Mobile website testing.

VWO also tracks more than just traffic and conversions. It also leverages advanced tracking methods such as heatmaps, pageviews, screen activity, and user interactions.

The platform offers three plans, with higher plans offering additional features like campaign scheduling and custom JavaScript targeting.

One drawback is the lack of data storage. Heatmaps tests, for example, only store testing data for 60 to 90 days according to some reviews.

8. Unbounce: Landing Page Builder With A/B Testing Tool

Pricing: Paid plans start at $90 a month for up to 500 conversions and 20,000 visits. Unbounce offers a free 14-day trial.

Most of the tools we’ve covered so far are stand-alone A/B testing tools. You add a tracker to your website, then you can build, test, and launch A/B testing.

Unbounce is a little different. It’s actually a landing page tool with A/B testing baked into its software. Want to test your PPC landing pages? Test the impact of personalization? You can do all that—and a lot more.

A/B testing features from Unbounce include:

  • Unlimited A/B tests on all landing pages.
  • Easy-to-use test builder. Just duplicate your current page, change the elements you want to test, and launch.
  • Performance comparison tool to determine which page wins out.
  • A/B test sticky bars to determine which offers drive better results.
  • Smart builder that creates landing pages in just a few minutes.

Compared to full-featured A/B testing tools like Optimizely or VWO, Unbounce definitely lacks features. However, if you already use Unbounce or are considering it for landing pages and sticky bars, the A/B testing features are a strong selling point.

Unbounce is also more affordable than other testing tools, making it ideal for dipping your toe into A/B testing.

9. Facebook’s Experiments Tool: Free Tool to Test Social Ads

Pricing: Free to test, though you will pay for ads.

Social media ads can drive conversions, build brand awareness, and drive traffic to your website. However, it can also be challenging to tell which headline, offer, CTA, or image is responsible for driving clicks (and conversions).

When you consider the average conversion rate for Facebook ads is 9.21 percent, it’s clear there is plenty of room for improvement.

Recently, Facebook launched their Experiments Tool, designed to make it easier to A/B test paid ads on the platform. Brands can test campaign groups, campaigns, or ad sets against each other and easily see which performs better.

The Best A/B Testing Tools - Facebook Experiments

To get started, create your Facebook ads first in Meta Business Manager (aka Facebook business manager). Then, head over to Experiments Tool. Click Tests to get started and then select A/B test.

You’ll be prompted to select the ads you want to A/B test, schedule your campaigns, and name the test. You can also determine how Facebook should choose a winner based on key metrics like cost per result, cost per conversion, cost per 1,000 people reached, and cost per purchase.

When you’re done, it will ask you to review your testing parameters before launching your test.

This tool is important for two reasons: First, it’s straightforward to use, which isn’t the case for some of the more full-featured A/B testing tools. It’s also one of the few tools that allow you to A/B test social ads to optimize performance.

Currently, the tool doesn’t appear to work on Instagram, but hopefully, they’ll add that feature.

10. Ominconvert’s Explore: CRO + A/B Testing for E-Commerce

Pricing: Plans start at $167 per month.

For e-commerce, A/B testing is about more than testing CTA button copy or seeing if a top sticky bar converts better than a bottom sticky bar. It’s about pricing, product pages, images, mobile vs desktop, and so much more.

While most tools on this list work in any industry, Ominconvert was built with e-commerce sites in mind. Features to check out include:

  • Ability to test more than one website at a time.
  • Fast, professional support with a four-hour response time.
  • Advanced segmentation using JavaScript, cookies, UTM parameters, data layer attributes, and more.
  • Exit-intent and triggered overlay testing.
  • A/B and personalization testing dig deep into the customer journey.
  • CDN cache bypass using a dedicated browser extension.

You can also set and track as many goals as you want and gain insights into why specific tests aren’t working.

It’s worth noting this is not a tool for beginners; it can be code-heavy at times and requires a pretty decent understanding of your site’s backend. However, it’s also affordable at $167 per month. Ominconvert is used by several powerful brands, including Samsung and ING, so they definitely know their stuff.

11. Nelio A/B Testing: Powerful A/B Testing Plugin for WordPress

Pricing: Plans start at $24 per month for up to 5,000 views.

More than 455 million websites use WordPress—and you might be one of them. If you’re looking for an A/B testing tool that plays nice with the most popular CMS on the market, you’re in luck.

Nelio AB offers powerful A/B testing tools right in your WordPress dashboard. No more switching tools, integrating a dozen platforms, or getting lost trying to figure out how to set up a split test. Instead, you can click and install Nelio AB in just a few minutes.

Here are a few features Nelio AB provides:

  • Unlimited experiments to test pages, headlines, menus, themes, CTAs, widgets, and more. Pretty much any part of your WordPress site can be tested and improved.
  • No technical knowledge is needed. You don’t need to know how to code, how to read Java, or even what makes a test statistically significant.
  • Easy-to-read reporting tool provides insights and results with the click of a button.
  • Test finer details of your site using CSS testing (if you’re into that kind of thing).
  • Track how users navigate your website using heatmaps, scroll maps, and confetti.
  • Define goals and conversions to track what actually matters on your site.
  • Integrate with most of your other plugins, including JetPack, W3 Total, and WooCommerce.

While it’s missing some advanced features (like detailed segmentation), it still offers plenty. The fact that it lives in WordPress makes it convenient to use.

12. Freshworks: A/B Testing for Multichannel Engagement + Automation

Pricing: Free for up to 100 contacts; paid plans start at $19 per month.

Want to improve conversion rates? Personalization should be part of your marketing strategy. According to Salesforce, 66 percent of customers expect companies to understand their needs and expectations.

Freshworks can help you provide the custom experience your customers crave. It’s not an A/B testing tool; rather, it’s a CRM with built-in automation features, including A/B testing, split testing, and segmentation.

In addition to running tests, Freshworks also provides:

  • email marketing campaigns
  • landing pages
  • event tracking
  • marketing reports
  • chat campaigns
  • CRO testing

Freshworks also offers A/B testing features such as split URL testing, landing page optimization, segmentation, and detailed reporting. While the tool lacks more advanced features like heatmaps, its built-in A/B testing features make it worth a look, particularly if personalization is important to you.

13. A/B Testing Significance Calculator: See How Much Different Tests Impact Sales

Pricing: Free.

A/B testing tools offer a ton of data. Unfortunately, understanding the data can be a challenge. Is Test A actually better or did it just get more traffic? Do you even have enough traffic to make a decision?

That’s where my A/B testing calculator comes to the rescue. Plugin your test results, and see exactly which landing page, CTA, headline, or website drives better results.

The Best A/B Testing Tools - AB testing Significance Tool NeilPatel

With the click of a button, you can see how much impact your recent test had on sales. Want to check the result of a multivariate test? Click the “Add Another Variation” button to see how three, four, or more tests stack up.

14. Title-Generator.com: Title Generator to Find New Titles or Headings to Test

Pricing: Free.

Testing titles and headlines is a sure-fire way to increase conversions and make sure blogs, landing pages, email, and web pages perform well. Coming up with snappy new titles, however, can be a challenge.

That’s where a title generator tool comes in handy. Simply input your main keywords and the tool will generate a list of 700 headlines.

The Best A/B Testing Tools - Headline Generator

Review the list, decide which fits your content or ad the best, and add it to your A/B testing workflow.

As you can see from the image above, many are adjustable based on the content, so use these as inspiration, not set headlines you have to use.

15. Ad Headline Idea Generator: Free Tool to Generate Paid Ad Headlines to A/B Test

Pricing: Free.

When it comes to paid ads, there are several areas to test—the headline, image, ad copy, and landing page. If you have trouble coming up with different ad headline options, this tool can help.

Inkforall’s Ad Headline Idea Generator uses AI to generate ad headlines and copy. Simply enter your current ad, log in via Facebook, Google, or Microsoft, and the tool will generate a new ad using the information you’ve provided.

The Best A B Testing Tools - Inkforalls Ad Headline Idea Generator

While the AI isn’t perfect, it’s an easy way to find new ad formats to test. I do recommend reading and editing the AI generation—they definitely aren’t perfect. If you’re struggling to develop different ad versions to test, this tool is good for inspiration.

A/B Testing Tools Frequently Asked Questions

How do A/B testing tools work?

A/B testing tools generally offer a visual interface and tracking features to help businesses set up, run, and track the performance of tests. Most tools require you to add a tracking pixel to your website to track test performance.

Can you do A/B testing on social media?

Yes, but it requires a different setup than A/B testing on your website. Most social platforms support A/B testing on ads in their business center where you can test ad creatives, copy, or images.

You cannot A/B test post engagement or conversion directly. However, you can test social traffic impact by using A/B testing on your landing pages.

How do you get started with A/B testing?

The first step of A/B testing is goal setting. What do you hope to improve? Do you want more traffic, higher conversions, more social engagement, or something else? Then, make a hypothesis to test.

What elements should you A/B test?

Simply put, any elements! Do you think changing the CTA will improve conversions? Do you want to see if a different landing page image will increase demo sign-ups? Once you know what you want to test, choose one of the A/B testing tools from the list above and launch your test.

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Conclusion: A/B Testing Tools

A/B testing is the cornerstone of building an effective digital marketing strategy. These 15 A/B testing tools will help you build, launch, test, and record the results. If you’re just getting started with A/B testing, you can’t go wrong with Google Optimize. It’s easy to use, works with other Google tools, and allows you to run up to five tests at a time.

If you need more features or want a tool that does more than just run A/B tests, one of the other tools on this list might fit your needs.

Did your favorite A/B testing tool make the list? If not, share it in the comments.

Source: New feed 2

How You Can Use Ubersuggest to Find Out What Your Competitors Are Doing and Beat Them

How You Can Use Ubersuggest to Find Out What Your Competitors Are Doing and Beat Them

Did you know that 90 percent of Fortune 500 Companies use competitive intelligence to gain an advantage over their competition?

Competitive intelligence is the ethical collection and analysis of your competitors’ information, best practices, and overall organization.

The phrase “spying” tends to have a negative association but it’s really one of the best ways to figure out what the sites ranking above you are doing that’s working.

When you’re working on competitive intelligence, it’s important to collect as much information about them as possible.

But how do you do it?

Ubersuggest is a research tool that not only helps you with SEO, but helps you find out what your competitors are doing and how to beat them.

How to Spy on Your Competition Using Ubersuggest

Spying is a great and perfectly moral way to see what the competition is doing to get ahead of you in the SERPs. It’s important to understand that the first five organic results amount to 67.6 percent of all clicks. If you’re not in the top five, you can’t expect a lot of traffic.

You’ll want to start by making a list of competitors to model after. Keep in mind they don’t always have to be in your niche but you want to find sites that are ranking higher than you for the keywords you want.

To find your competition, do a manual search or use a tool like Ubersuggest to search for your target, highest-value keywords, and see who is ranking at the top of the SERPs.

Once you’ve got your list, you’re ready to start sleuthing.

1. Search From Ubersuggest Home Page

One of the easiest ways to get started spying on your competitors using Ubersuggest is through the homepage. First, simply enter your competitor’s main domain URL in Ubersuggest.

ubersuggest home page for competitor research

When you’ve done that, you’ll want to look for the following metrics and take note of them:

Organic keywords – This is the number of keywords that a domain ranks for. It’s important because if they’re outranking you, they’re likely ranking for more keywords than you.

You can use this data to find keyword gaps and see what keywords your competition ranks for that you don’t. Perhaps they found a really low competition keyword that you’re not going after.

You could then create a piece of content around that keyword and rank relatively easily.

Organic monthly traffic – Take notice of how much traffic your competition gets and compare it to your site.

You can use view your competitors’ traffic as a way of seeing where and when things fluctuate. Google updates its algorithm frequently, which contributes to constant traffic fluctuations. USe your competitor’s traffic trends as a benchmark for your own KPIs.

Domain score – The overall domain score from 0-100 is critically important to the success of a website. Sites with a higher domain score don’t necessarily need to work as hard at producing quality content because Google tends to favor whatever it is they put together since the site is already trusted.

Backlinks – Backlinks are another highly important piece of the SEO puzzle. A backlink occurs when someone links to your site from their page. The more backlinks you have to a piece of content, the more Google looks at it with favor.

Use Ubersuggest’s backlink checker to dig into the backlinks your competition is getting, and go after the same or similar links as part of your backlink strategy.

2. Track Competitors From Within Your Own Project

Once you’ve created a project in Ubersuggest for your website, you’ll want to go to your dashboard.

On the very bottom of the dashboard there is a bar labeled, “my competitors.” Here you can find opportunities to track what your competitors are doing and figure out information about their keywords, keyword gap, traffic, and backlinks.

tracking competitors on ubersuggest from dashboard

The most useful feature I find with this is the comparison of common keywords to keyword gaps.

tracking competitors on ubersuggest from dashboard

Common keywords are keywords that both you and your competitor rank for. You can use this to figure out which keywords they’re outranking on, so you can start looking at their content to see what updates you can make to yours.

As for keyword gaps, you can use this to figure out what new pieces of content you should create around low-hanging fruit keywords that they’re already ranking for.

3. Create a Competitor Project

One great feature of Ubersuggest is that it doesn’t limit what websites you can add as a project, this makes it easy to spy on your competition. Here’s how you’ll do it:

1. Head back to the dashboard and create a new project for each individual competitor website.

tracking competitors on ubersuggest from dashboard

2. Add all the keywords that suggest you track (these are keywords your competitor is already ranking for… can it get much easier than that?) and feel free to add any others that you might be interested in or curious about.

ubersuggest add keywords to rank tracking

3. Add other competitors to the project to see how they’re measuring up against each other.

4. Go through the list of “Top SEO Opportunities” on the competitor project dashboard to learn from what they’re doing wrong and find opportunities where you can improve your site in places where they’re underperforming.

5. Scroll down the dashboard to get a view of how they’re performing with backlinks. You can even click through on the link in the dashboard to get details on who’s linking back to them to find websites to target with backlink requests.

ubersuggest competitor backlinks

Even putting in a small percentage of this effort can make a huge difference on your overall SEO.

4. Track Their Keywords

You can also create a keyword list to start tracking the top keywords your competitors are fighting for. This is one of my favorite strategies.

keyword list ubersuggest for beating competitors

Save keywords into lists using Ubersuggest so you can come back to them later.

  • Organize keywords into meaningful lists
  • See aggregate data for each list
  • Save your keyword research
  • Easily continue from where you left off

When choosing keywords to track, here are some tips:

  • Track keywords that you’re not tracking but your competitors are
  • Use the Keyword Idea Report for inspiration
  • Track keywords that include their name or location
  • Track keywords that include specialty services/products that you don’t offer
    • Example: If you’re a coffee shop and your competitor offers a specialty latte and it has search volume, track it as a keyword.

The big question is, why? Why track all this information and will it really make a difference?

Let’s face it, there are over 200 ranking factors that Google uses to determine who ranks where. There’s no way we can get everything right.

Keyword research is one of the things we can control–and we can do it well with the proper procedures and steps.

You could also spend days, weeks, and months researching keywords on your own trying to figure out what you want to rank for. The result could be, nothing.

Instead, see what people are already ranking for. Piggyback on what others are doing right.

This is the fast track.

Of course, don’t expect to hit a home run every time, that won’t happen. You’ll win some and lose some, but you’ll be able to do it much faster by tracking competitor keywords instead of coming up with everything on your own.

5. Research Their Backlinks

Ubersuggest has a Backlinks Opportunity report as well. This tool allows you to enter your own website and multiple competitor websites to see where they’re getting their backlinks from.

This can help you in the following ways:
1. Get insights into what content is popular for your competitors that you may be able to write about from a different perspective (or you may already have content written about).

2. Quickly create a targeted list of websites to go after to share your own valuable content with (if they liked your competitor’s content, there’s a good chance they’ll also like yours).

3. Prioritize who you want to reach out to based on the referring domain’s Domain Authority and relevance to your business.

Let’s break down each of these points to help understand why they’re important.

Figuring out what pieces of competitor content is popular can help you create something shareable, something that people want to link to.

The reality is, you can reach out to anyone you want but if the content you’re sharing with them isn’t amazing, they’re not going to want to link to it.

From there you can create a targeted list of websites to go after with outreach. This is especially true if you’re researching competitors in the same niche.

With the number one result in Google averaging about 3.8 times more backlinks than the rest of the positions on page one, it’s safe to say that backlinks are still one of the most important ranking factors.

6. Download the Chrome Extension

Being able to have information at your fingertips is important and with the Ubersuggest Chrome Extension, you can. By downloading the extension, you can see keyword insights directly in the Google search results, YouTube, and Amazon.

chrome extension for ubersuggest

Downloading it is simple and you’ll receive all the data right on the Google search results page. Information like domain authority, keywords, and monthly traffic will all display right underneath the title tag of the website.

You’ll also get traffic volume data and keyword difficulty information about the keyword you searched and related keywords.

BONUS TIP: Find Your Competitor’s Mistakes and Avoid or Leverage Them to Your Advantage

One great way to get ahead of the competition is to figure out what they’re doing wrong and how you can capitalize on it. Take a look at the competitor’s Site Audit Report and check the health of their website.

site audit report ubersuggest

You can look through various SEO issues to see what’s going on with their site and how you can capitalize on their shortcomings.

Maybe their site is a bit slow? You could ensure that your site runs fast so that it can’t be used against you.

Maybe they’re lacking proper meta descriptions and title tags on some of their content? You can create a competing piece of content and ensure it gets proper metadata.

Tips:
1. Find the websites that are giving your competitors backlinks and reach out to those sites with your own valuable content for them to link to.

2. Find the pages that have the most traffic on your competitor’s website to see if you have a similar webpage that competes. If you don’t create one! If you do, optimize it more with targeted keywords.

3. Are you fighting for the same keywords? Try and differentiate yourself by finding the missed opportunities. Look for long-tail keywords or keywords with lower search volume and lower search difficulty ratings.

missed opportunity keywords in ubersuggest

Conclusion

Competitive intelligence helps you figure out what your competition is doing right and what you’re doing wrong, it’s really as simple as that.

If you can find out what they’re doing and how they’re succeeding, you can use that as a springboard for your success. To do so, you need a great competitive research tool.

Using Ubersuggest for keyword research provides versatility and simplicity to the SEO process. You need a tool that helps you do a lot of things without complicating it.

Click here to sign up for Ubersuggest for FREE today! If you want help with your keyword, SEO, or marketing strategy, you can also reach out to our agency for help.

Source: New feed 2

Customer Experience Analytics: Measure What Works and Make Improvements That Last

Customer Experience Analytics: Measure What Works and Make Improvements That Last

Do you want a simple way to refine your customer experience? Then look at your CX analytics.

The data doesn’t lie. It tells you what you’re doing right and what you’re doing wrong. Once you’re armed with your customer experience analytics, you gain the necessary information to offer prospects and buyers the best possible care.

When you provide a stellar customer experience, you boost efficiency and humanize your service while enhancing loyalty and recommendations.

Yet, according to a report from PWC, 54 percent of consumers feel the customer experience at many businesses needs improvement.

However, there are more benefits to examining your CX analytics.

For example, 44.5 percent of global organizations feel that an amazing CX differentiates them from competitors, and who doesn’t want to stand out and get noticed?

Now you know the importance of customer experience analytics. In this article, I explain which ones you should measure and why they’re so crucial to your business.

What Is Customer Experience Analytics?

Customer experience (CX) analytics uses customer data to improve customer interactions.

You can use the data to track customer behavior and preferences to better understand how customers interact with your company and its products or services. You can then use this information to improve the CX by changing designs, the way you market to customers, or how you deliver your products or services.

There are many different ways to collect customer data. Analytics tools for customer experience often use various data sources. However, some of the most common sources include website visits, purchase histories, contact centers, and social media data.

Benefits of Tracking Customer Experience Analytics

By understanding customer behavior and preferences, analytics for customer experience can help businesses deliver a better CX faster and more consistently. Additionally, CX analytics can contribute to a positive customer experience by identifying and resolving issues early.

Below are just some of the benefits of tracking your analytics.

Customer satisfaction tracking: Perhaps the most crucial benefit is that customer experience analytics can track customer satisfaction over time. This information enables companies to identify areas where they need to make changes to keep their customers happy.

Understanding customer interactions: By analyzing your data, customer experience analytics lets you understand how customers interact with your products/services. You can then use this information to enhance the customer experience and increase sales.

Lower customer churn: When you use them correctly, customer experience analytics improve the CX and lower churn rates by increasing retention. For example, if many customers are contacting customer service about a particular issue, you can address it. This aspect is vital because consumer demand for a positive CX is increasing. However, Zendesk says 54 percent of shoppers feel businesses see it as an afterthought.

Enhanced loyalty through targeting: Understanding customer behavior lets you create targeted marketing campaigns that are more likely to convert leads into customers and encourage loyalty.

Increased value and lower spending: Predictive customer experience analytics can identify high-value customers in terms of lifetime value and customer satisfaction. However, it also finds high value, dissatisfied customers. When this information is clear, it allows you to spend money strategically and save money. McKinsey cites one example of a company that shaved over 25 percent off its planned budget using this technique.

Metrics to Consider for Customer Experience Analytics

Customer experience analytics (CEA) is a growing field. With that in mind, it’s important to choose the right metrics and analytics tools for customer experience to measure customer CX to get the most accurate results.

While there are multiple metrics you could focus on, to keep it simple, we’re going to focus on six of the most valuable.

Let’s begin with the promoter score.

1. Promoter Score (NPS)

To arrive at your promoter score (NPS), you look at your customer feedback and customer loyalty.

While there are many ways to calculate NPS, the most common is to use a 1-10 scale, where 1 is very dissatisfied, and 10 is very satisfied. To get an accurate reading, it’s important to ask customers how likely they are to recommend your company on this scale.

You could also use a free calculator or a tool from this list.

The higher your NPS score is, the better your customer retention, brand awareness, and customer acquisition.

An excellent example is the jewelry company, Taylor and Hart.

They consider NPS as their most important metric. By focusing on it, breaking it down, and applying the data, the company experienced a 70 percent increase in revenue.

Although you can’t guarantee the same results, you can take the same approach as Taylor and Hart by:

  • identifying your most crucial metrics and compiling the data
  • organizing the data, and rating your NPS
  • keep tracking your NPS and making changes

By tracking the NPS, the company:

  • spotted patterns for its most popular designs
  • found its top customer types, and average revenues
  • identified geographical campaigns and how customers found them
  • optimized their advertising

2. Customer Satisfaction Score (CSAT)

CSAT is a numeric representation of satisfied customers with a given product or service.

Many companies use customer satisfaction scores (CSAT) to track their customers’ overall happiness and identify areas where they need to make improvements.

When you track your CSAT customer experience analytics, you:

  • discover unsatisfied vs. satisfied customers
  • prioritize areas of your business that need improvement
  • enhance your internal processes.
  • guide future product development

However, despite CSAT being one of the most essential customer experience analytics, Gartner found that more than 70 percent of “CX leaders struggle to design projects that increase customer loyalty and achieve results.”

There are several different ways to collect CSAT data, but the most common way is to ask customers to rate their satisfaction on a scale from 1 to 10. You can do this through surveys, feedback forms, or chatbots. Alternatively, you can use a free calculator.

You should be aiming for a CSAT score of 75-85 percent. However, there are some variations between categories.

3. Customer Effort Score (CES)

The customer effort score (CES) metric measures how much effort a customer perceives they expend when interacting with a company.

You calculate CES by averaging the responses to questions about how much effort the customer felt they exerted during their most recent interaction with your company.

By identifying areas where customers are experiencing high levels of effort, businesses can focus on making changes to reduce the amount of work customers have to do to get what they want.

But there’s more to it.

When you get your CES right, it improves customer satisfaction, and loyalty, and lowers costs associated with handling customer complaints or support requests.

In addition, according to Gartner, when CES is high:

  • NPS improves
  • repurchase rates increase by up to 94 percent
  • employee retention improves

Your CES score is also more accurate than understanding customer satisfaction rates.

Andrew Schumacher, Senior Principal, Advisory, Gartner, says:

“Customer effort is 40 percent more accurate at predicting customer loyalty as opposed to customer satisfaction,

Calculate your CES with this free calculator. There is no standardized CES score, but the higher the better.

4. Churn Rate

Churn rate is an essential metric for companies to track because it provides insights into why customers leave and what you can do to retain them. Most businesses focus on this metric because a high customer churn is costly and leads to lost revenue.

There are several ways to calculate customer churn rate, but the most common is to divide the number of customers who have discontinued their relationship with you by the total number of customers at the beginning of the period. This gives you a percentage of how many customers have leftover a given period.

The average churn rate is 5-7 percent, while ten is high. However, it does depend on the industry. For instance, the average churn rate for online retail is 22 percent, while it’s 11 percent for big-box electronics.

customer service analytics on churn rate from Statista

You can calculate your churn rate online. If it’s high, delve into your CX analytics and look for patterns.

Remember, several factors contribute to churn rate, and businesses can take steps to reduce it by improving customer experience by tracking their CX analytics. Another way to improve customer experience is by providing an excellent support system and giving them what they want.

5. Customer Lifetime Value (CLV)

From Costco to American Express to Verizon and AT&T, they’re also using customer lifetime value as a critical metric with good reason.

CLV is a CX metric that helps business owners and CX professionals understand the value of a customer over the entire span of their relationship with their company.

It considers not just the monetary value of a customer but also how long they are likely to continue doing business with them, how much business they are likely to do moving forward, and how profitable each interaction is.

This information allows you to make strategic decisions about what types of customers to invest in acquiring and retaining, what kinds of experiences to offer them, and when it might make sense to let them go.

There is an easy-to-use online CLV calculator. For guidance, with your CLV, you are looking to make three to five times your acquisition cost.

Once you have your number, you can apply it. As a Bain & Co explain, you can use CLV to:

  • segment your existing customers
  • enhance conversions and ROI through better customer understanding
  • create data-focused hypotheses regarding the tools needed for customer acquisition and retention
  • segment new customers to target them according to limit low-value leads
  • make data-focused decisions on customer prioritization, acquisition, onboarding, and retention.

However, with your tracking, you might want to use a range of CX analytics tools, rather than focusing on one or two; research from Bain and Co shows that companies are most satisfied with results when they use a combination of tools. Further, by 2023, 92 percent expect to be using CX experience analytics tools for customer relationship management.

Percentage of respondents who will use customer analytics tools

6. Social Media Engagement

Engagement metrics track how people interact with your brand on social media. There are many different types of engagement metrics, but some of the most common ones include clicks, likes, shares, and comments.

I can’t overemphasize the importance of tracking social media analytics. If you post something and no one clicks on it, shares it, or comments on it, you know that you need to rethink your content strategy.

The potential of social media is best explained by looking at the runaway success of TikTok. According to its stats, 44 percent of visitors visit the site every month to find something new.

TikTok also impacts every stage of the customer journey, including:

  • discovery
  • consideration
  • purchase

Then, post-purchase, buyers head back to the site to create reviews, unboxing, tutorials, and how-tos.

The above should be enough to persuade you of the power of social media. If you’re already on sites like TikTok, Instagram, and Facebook, make sure you’re paying attention to your tracking with tools like Google Analytics, SproutSocial. and HootSuite.

Customer Experience Analytics Frequently Asked Questions

What are the types of customer experience analytics?

CX analytics come in various forms, including CES, CLV, and social media engagement. They come in a mix of categories, including marketing analytics software, and customer service analytics software, which measures the effectiveness and quality of customer service interactions. Then there are social media and web and behavioral analytics.

Can I track my customer experience metrics with free tools?

There are several free tools businesses can use to track their cx analytics. One such tool is Google Analytics. Google Analytics allows companies to track website visits, engagement, conversions, and goal completions. Another free tool is Survey Monkey. Survey Monkey allows businesses to create surveys and collect customer feedback to measure customer satisfaction and loyalty. Finally, another free tool you can use for CX analytics is Simply Measured, for social listening and analytics.

How does data analytics improve customer experience?

Data analytics can improve customer experience by helping businesses better understand their customers’ needs and preferences. Data analytics can also help companies to identify and respond to problems quickly. For example, if lots of people are complaining about a particular issue, data analytics can help businesses identify the cause of the problem and take corrective action.

Why should marketers care about customer experience analytics?

Customer experience is one of the most critical factors for businesses today. In a world where consumers have endless choices, it’s essential to provide an exceptional customer experience to stand out from the competition. Finally, studies show that improving customer experience can increase sales and revenue.

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Customer Experience Analytics Conclusion

Customer experience analytics is a valuable tool for businesses. Businesses can improve customer service and make strategic decisions about their products and services by tracking customer interactions and analyzing the data.

With the right tools and data, businesses can improve their customer service and boost their bottom line.

However, you need to be measuring the correct data. Although there are several metrics you could focus on, don’t get overwhelmed.

The six metrics featured in the post are enough to get you started and give you a clearer picture of what’s going on in your business.

To further optimize your results, you can adopt a range of automation tools to enhance the overall CX experience.

Do you use customer experience analytics in your business? Which ones work best for you?

Source: New feed 2

Wix Review

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Wix is an exceptional website builder, allowing you to create a highly functional and professional website with zero coding experience. Even web developers have access to numerous tools to enhance their site’s customization and functionality.

In my opinion, Wix is the best website builder for general use, whether you are a photographer, musician, restaurateur, blogger, or just setting up a small ecommerce business.

Wix Compared To The Best Website Builders

While most website builders tend to focus on niche markets like ecommerce or content management, Wix is a jack of all trades. This website builder casts a wide net, making it attractive to all kinds of people who need professional-looking websites quickly and cheaply.

Whether you are a seasoned restaurateur looking to promote your business, a startup venturing into your first online enterprise, or an experienced web developer without the time or resources to create a website from scratch, Wix will work for you. 

Be sure to see all of my top picks for the best website builders before you decide Wix is the best option for you. There, I review three more services in separate categories and include an in-depth guide focusing on different types of website builders, what criteria you should consider when choosing the best website builder, and more.

Who Is Wix Best For?

While it is easy to be transfixed by Wix’s marketing and features, the truth is this website builder targets a particular audience.

Wix works exceptionally well for individuals or small businesses that want a professional website but don’t want to bother with hiring a web developer, registering a domain name, finding a web hosting company, and all that goes into setting up a professional website.

Wix does a great job of making an online presence more accessible to small businesses and individuals.

Wix websites are attractive, relatively cheap, and quick to set up. Wix also caters to diverse niches, including blogging, photography, ecommerce, music, events, hospitality, bookings, restaurants, forums, and much more.

Wix’s industry-specific themes, design templates, tools, and resources often feel like the company had you in mind when creating its platform. However, this all-inclusive take on website building is also Wix’s Achilles heel.

The platform simply doesn’t offer sufficient functionality and scalability for larger businesses and bigger ecommerce websites. For this, Shopify would be a much better option. 

Wix: The Pros and Cons        

One of Wix’s best-defining features is the freedom it offers. You can create your ideal site, down to your preferred pixelation.

While freedom is a good thing, newbies may find the design potential slightly overwhelming. Wix remedies this by offering extensive resources, including step-by-step tutorials, videos, articles, and a wealth of information to help you grasp the editor.

Wix also has unique elements that you don’t see very often with website builders. For example, the Repeater feature allows you to easily replicate elements for list items with a similar layout and design but different content.

One major challenge when using a website builder is differentiating your website from competitors using the same themes and templates. Wix offers far more customization options than Weebly and certain other competitors.

You can tell that Wix prioritizes the user’s ability to create unique websites. The design possibilities are endless, especially in the hands of a seasoned developer.  

Pros

Intuitive Interface: While the drag-and-drop feature is hardly a revolutionary concept among website builders, Wix succeeds in this regard. You have unbridled freedom to move elements around with few restrictions. Additionally, the platform offers guidelines to help you get the hang of the tools and templates. Wix also lets you preview your mobile site rather than cross your fingers that the mobile site will be just as good as the desktop version.

Robust App Market: Wix has plenty of built-in tools to get started, but you might need more functionality in your site. Wix has a highly populated app market that offers apps and widgets for almost any functionality you can think of, including events bookings, live chat, newsletter, blogging, opt-in forms, pop-ups, online ads, forums, and much more. The app market offers more than 250 integrations covering almost every conceivable area of your online presence.

Built-In SEO: It’s one thing to create a beautiful website, but an entirely different territory getting your site in front of eyeballs. You can fill in metadata and keyword tags related to your niche, and Wix will help you rank in the search engines. Additionally, Wix lets you edit your URL format for each page to boost your site’s Google ranking. If you aren’t quite ready to invest in SEO, Wix is a good start and requires minimal effort on your part.

Exceptional Security: Something few people think about when building their website is how to protect the data of your site and that of your site’s visitors. Good thing is, with Wix, you don’t even have to. Their managed security elements, including built-in TLS 1.3 encryption and DDoS protection, secure ecommerce payments, and keeping all platform elements compliant with the highest industry standards, mean you won’t have to lift a finger to ensure your site is secure.

A Reliable Platform: Wix puts in the work to make sure the sites their users create are reliably available. Through 24/7 platform monitoring and their powerful array of data centers, you’ll almost certainly never experience downtime for any site you build on Wix. They also offer auto-scaling technology so your site can handle big, sudden rushes of traffic with no degradation of the user experience. Wix even automates backups of your site data, so if anything does go awry, you can restore everything had before and continue along as normal.

Tons of Templates: Wix offers 500+ industry-specific templates to help you build your website. Wix lets you sort and select templates by industry to narrow down your options, including tourism and travel, corporate, photography, ecommerce, music, and more. The templates are all high-quality and designer made. If you are worried about boiler-plate offerings, these templates are highly customizable. You can edit content, change the site name, delete sections, replace images, and tweak the template to make it your own. Wix has one of the largest template libraries of any website builder out there.  

Flexible Plans: Wix has an affordable entry-level plan if you need to create a basic personal website. Should you need more functionality, simply upgrade to a premium plan for as low as $4.50 per month. Also, Wix won’t lock you into a contract. Many website builders need you to commit to a 24 or 36-month contract for premium features. With Wix, you can choose to cancel your subscription at any time. This flexibility works particularly well if you aren’t sure about the direction you want to take with your web presence.

All-in-One Solution: With your Wix subscription, you don’t have to worry about web hosting, domain*, SSL certificate, downtime, security, website speed, or any of the practical elements of running a website. Wix takes care of all that for you, included in your monthly subscription. The platform also has a very responsive customer support team to help you with your site’s problems. You can contact customer support via email, chat, or direct phone call.

*Wix offers a free domain voucher valid for one year with most subscriptions. Domain extensions include .com, .org, .net, .biz, .xyz, .space, .pictures, .co.uk, and .info.

Cons

No Unlimited Plans: A sizable number of website builders offer unlimited storage or unlimited bandwidth. Although Wix provides unlimited bandwidth for its Business and Ecommerce plans, there is still a storage limit. This omission reinforces my opinion that Wix is meant for individuals and small businesses rather than large ecommerce enterprises.

Inflexible Templates Once Live: You can customize your Wix’s website templates to your heart’s content, but once you are locked in, that’s it. You cannot change your template once your site goes live. While this might not be such a big problem for a personal website, it can spell trouble down the line for an online business that continues to grow, morph, and evolve over the years.

You Can’t Export Your Website: To piggyback on the con above, Wix can lock you into a long-term commitment even without a contract. Once on the Wix platform, you are locked in for life. You cannot transfer or export your website to another platform. Again, this may not be a big deal for a small business or an individual. However, a fast-growing startup will have problems down the line if Wix can no longer meet its needs.  

Wix Pricing

Wix paid plans fall into two categories; Website Plans and Business & Ecommerce Plans. Each category has individual tiers, as you will soon discover.

Before I get to the nitty-gritty of Wix’s pricing structure, there are a couple of things worth mentioning.

First, Wix’s advertised pricing is based on an annual subscription. You have the option of paying month-by-month, but it will cost more. Don’t be surprised if your monthly billing is a little higher than advertised on the website. It’s all in the fine print.

Secondly, your free domain is only available for one year. After that, you have to pay an annual premium. Additionally, you are only eligible for the free domain if you pay for the whole year in advance. You lose out on the offer if you choose the month-to-month payments.

Wix Website Plans

Connect Domain 

Starting from the far right, Connect Domain is the most basic plan. This option costs $4.50 per month and doesn’t come with a free domain. Also, your website will display Wix ads. You can still connect your existing or custom domain name to your Wix site. This plan also comes with:

  • 24/7 customer care
  • Free SSL certificate
  • 500MB storage space
  • 1GB bandwidth

Some of the features you’ll be giving up here include the ability to upload and stream videos on your site, site booster app, social media logo files, and visitor analytics app (SEO tool).

I only recommend this option if you want to put together a simple informational website or portfolio at the lowest possible price. However, considering that you’d have severely limited bandwidth, Wix ads, and a Wix-branded URL, this isn’t the kind of site that could conceivably rank high on Google. There are very limited use-cases for this plan.  

Combo

This option costs $8.50 per month and is an excellent alternative to the Connect Domain for a simple personal website. This plan comes with a free domain, or you connect a custom domain.

This option offers 2GB bandwidth, 3GB storage space, 24/7 customer care, and 30 minutes of video. However, you’ll be losing out on social medial logo files, a visitor analytics app, a site booster app, and a professional logo.

Ultimately, you are getting a good deal for a low-traffic but professionally done website. You can always upgrade to a higher plan should your needs change.

Unlimited

This Wix plan targets freelancers and entrepreneurs. It will cost $12.50 per month in exchange for 10 GB of storage space and unlimited bandwidth. You also get a free SSL certificate, no Wix ads, a free domain for one year, one video hour, a visitor analytics app, and a site booster app.

If you want to start a professional website or online business, the unlimited plan will serve your needs better than the Combo plan for a nominal price hike.

VIP

The price shoots up rather drastically with the Wix VIP plan. This one costs $24.50 per month. For the price, you get all the features not included in the other plans and some add-ons. These include:

  • Free domain for one year
  • Remove Wix Ads
  • Unlimited bandwidth
  • 35GB storage space
  • Free SSL certificate
  • Social medial logo files
  • Visitor analytics app
  • Five video hours
  • Professional logo
  • 24/7 customer care

I recommend this plan for an established business wanting to make its online presence.

Wix Business & eCommerce Plans

If you plan to accept online payments, Wix offers three tiers under its Business & Ecommerce Plans.

All business and ecommerce subscriptions offer:

  • Secure online payments
  • Customer accounts
  • Plans & recurring payments
  • Remove Wix ads
  • Custom domain
  • Free domain for one year
  • Video hours
  • Unlimited bandwidth

Business Basic

This plan costs $17 per month and offers 20GB storage space and five video hours in addition to the above-listed features.

Business Unlimited

You get all the Wix Business Basic features, except this time, you get an additional 15GB (35GB total) storage space. This plan costs $25 per month and guarantees ten video hours instead of five. The distinction between the two plans in terms of offerings is negligible in most cases.

I suggest you start with the Wix Business Basic plan and only upgrade to Business Unlimited if you have good reason to do so.   

Business VIP

This tier costs $35 per month. The most prominent upgrade is proprietary customer care. If you value customer support or have nightmares of your site going down at a critical hour, this is the plan for you.

Additionally, Wix Business VIP allows you to create customized reports from the data you collect. This functionality isn’t available on any of the other business and ecommerce plans. Additionally, you get unlimited video hours on this plan.

I recommend Business VIP for established businesses.  

Wix Product Offerings

Wix allows people with little to no coding experience to create a website from scratch. To this end, Wix offers all the features you would need to create a professional website.

Wix Editor

The Wix editor is the platform’s main feature, allowing you to create a website from scratch with little or no coding experience. This editor is among the most robust out there, and is intuitive and feature-packed, and can handle just about any kind of website you throw at it.

The Wix editor offers more than 500 designer-made and industry-specific templates. You can browse through the templates based on industry to make things easier. You get total design freedom, including dragging and dropping template elements to get the perfect site.

Suppose you’re worried about your site looking the same as everyone else’s. In that case, Wix allows you to add scroll effects, video backgrounds, animation and display your text and videos. You can also choose from more than 100 fonts with the option to upload your own.  

Wix also lets you create a mobile-optimized site independently of your desktop site. Additionally, the Wix Mobile app lets work on your site from a smartphone (hopefully one with a large screen!) or a tablet.

Overall, Wix offers excellent design flexibility without being too overwhelming for newbies. This website builder treads the thin line between being feature-rich and easy to use.

Wix Artificial Design Intelligence (ADI)

If you are pressed for time or the platform’s functionality is proving a little overwhelming, Wix can literally build the site for you.

The ADI offers a hands-off approach to customized website building. Simply enter your social media profiles (Twitter, Facebook, Instagram, etc.) or website. The AI will extract business information from these pages and create the first draft of your website.

You can then tweak and customize the site to fit precisely what you are looking for. To make your job even easier, the ADI feature offers helpful tips and prompts throughout the process to help you create the perfect website.

Wix succeeds at pushing boundaries, and this Wix ADI is a feature you won’t see too often on the market.

Velo by Wix

Although Wix primarily focuses on people with minimal to no experience creating a website, this platform does have something for amateurs and more experienced web developers.

Velo by Wix offers more freedom to create the website just how you want it. Wix lets you use your source control tools and code editors and work in your environment of choice or online.

Additionally, you can use external data sources or use Wix’s integrated databases. Velo by Wix uses an open platform, allowing you to connect to an external data source and third-party data sources.

Wix Professional Suite of Features

Wix has all the tools you would need to create and maintain your website. Most plans offer a free custom domain name with the option to connect your existing domain. You also get free website hosting and a professional mailbox complete with a personalized email to match your brand and domain name.

Additionally, Wix offers contact management to help you collect and manage contacts and subscribers from a single dashboard. Additional features include:

SSL Certificate: Wix offers a free SSL certificate to help you with website security and search engine optimization.

Social Tools: You can easily connect all your social media accounts to your Wix website.

Analytics: Wix keeps track of your web performance, including in-depth stats to help you make data-driven decisions.

Considering that Wix mostly targets small businesses, freelancers, and individuals, it’s hard to fault its feature suit. Its all-in-one approach to website building takes a huge load off your back when creating your online presence.

Wix Business and Ecommerce

Another area where Wix excels is its industry-specific offerings for businesses and ecommerce sites. First, Wix lets you build an online store from scratch. Ecommerce features include a storefront, order-tracking, customized shipping and tax rules, coupons and discounts, and multiple payment methods, among other features.

While these features work well for a small business, Wix isn’t well suited to a large online business that relies primarily on online sales. For starters, Wix only supports a handful of payment methods. There is a good chance a large company will need the help of third-party payment gateways to get around this limitation.

Additionally, its built-in ecommerce features aren’t all that powerful compared to competitors such as Shopify. 

On the upside, the industry-specific ecommerce offerings include:

  • Wix Booking
  • Wix Stores
  • Wix Blog
  • Wix Music
  • Wix Photography
  • Wix Events
  • Wix Videos
  • Wix Restaurants

With these options, you get industry-specific templates, features, and functionality. This system makes your work so much easier.

For example, Wix Bookings allows you to accept online payments, accept bookings around the clock, and send auto-reminder emails to your clients. Wix Photography lets you tweak your image’s sharpness and quality, secure your photos with built-in watermarks, and display your pictures in over 30 galleries.

You may need a more robust website builder for a large ecommerce store. However, for a small business, professional blog, or freelance business, Wix ticks all the boxes.

The Best Website Builders

To get a more comprehensive view of how Wix stacks up to the competition, please be sure to check out my Top 4 Best Website Builders post.

  1. Wix – Best for general use
  2. Weebly – Best for beginners
  3. Shopify – Best for eCommerce
  4. WordPress – Best for content management

Overall, Wix is an exceptional website builder for a select group of people, including small business owners, freelancers, professionals, and bloggers. While Wix also works well for small ecommerce businesses, you may need to look elsewhere if you are creating a sizable online enterprise. Wix is user-friendly, highly functional, and offers excellent value for money.  

Source: New feed 2

Best Free Website Builders

Wix main page for Best Free Website Builders

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Looking to create a professional website without buying a new service? 

There are a few good free website builders out there. Yes, I’m talking about zero-cost tools that don’t require any coding or design knowledge to get started.

These options are perfect for individuals and small businesses that need to establish a solid online reputation. You’ll get a sleek site that’s easy to navigate without having to spend a dime of web design.

These are not teasers or trials. Build a site. Keep it for as long as you like.

In this guide, I’ll walk you through the best free website builders on the market today. After reviews of the top products, you’ll find a short buyers guide to help you find the best fit for your brand and goals.

#1 – Wix Review — The Best For Ecommerce Sites

Wix main page for Best Free Website Builders

If you’re looking for one of the best free website builder that does everything a real-life store manager would do and then some, Wix makes that a reality.  

The thought of building an online store can be paralyzing. But once you create a Wix ecommerce site, you have access to perks like real-time tax calculations and adding several payment channels that you wouldn’t have with a builder geared toward content or portfolios. 

As a product seller, Wix helps you create beautifully designed storefronts with a selection of over 800 pre-built themes and templates ready to personalize at the click of a mouse. 

One of the reasons Wix is so popular is that it’s remarkably easy to use–even if you have never built a website before. Everything is clicks (not code), so once you find a template you like, finetuning your site to perfection takes no time at all.

What’s even easier is how they lay the important groundwork for you. I’m talking about security and reliability here.

A Wix site meets the highest standards of data security as soon as you build one. From TLS 1.3 encryption for SSL-certification to DCI PSS-compliant payment gateways, your site and its shoppers are always protected from bad actors or breaches.

And their infrastructure is rock-solid. You’ll never have to worry about unexpected site downtime with their array of reliable servers spread across multiple data centers (which also help to serve up your site speedily to any visitor anywhere). They even make sure that routine maintenance doesn’t result in your web store being unavailable.

There’s no doubt ecommerce businesses are in good hands with Wix. It is a builder that goes out of its way to advertise themselves as such, instead of being a jack-of-all-trades.

Still, as with every site builder, there can be some drawbacks. For example, if you ever want to move your site to another provider, you can’t do that with Wix’s builder because of how it’s configured. You’ll have to completely recreate it on a new platform.

Some of their ecommerce features designed to drive sales are:

  • Sales and customer behavior analytics
  • Displaying prices in international currencies
  • Easily creating subscriptions and discount coupons for customers
  • Integration with all social channels for greater visibility
  • Automated email marketing and abandoned cart recovery

To get started with Wix, visit their site and sign up.

#2 – Weebly Review — The Best For General Sites

Weebly features for Best Free Website Builders

Let’s face it. You might not need a free site builder with all the bells and whistles. And that’s okay. That’s why Weebly exists. It’s the best site builder for general sites that need to do their job well.

It’s perfect for information businesses, non-profits, small portfolios, mission statements, or landing pages. This is because they make it easy to bring your site together with a no-nonsense dashboard and with options like built-in image editors and professional design options that let you create video backgrounds.

As a general site, you don’t want to deal with the technical stuff like SSL certification, encryption, and often costly third-party domain shopping. Weebly integrates takes care of all that for you right on their platform. 

One of their best features as a site builder is that you have the option to fully customize their HTML and CSS if you choose to do so. While it might not be something you need right away, it’s nice to know you have that capability as a future option.

Weebly is built for site design with a more structured approach. If you’re looking for a builder with a bit more design flexibility and freedom, this might be a downside. 

Their best site builder features include:

  • Easy-to-use dashboard
  • Drag-and-drop site builder
  • Additional integrations like payments and product search with upgrade
  • Integrated analytics that kills the need for additional plugin installation
  • Mobile app to manage your site from your phone 

You can sign up with Weebly here.

#3 – WordPress Review — The Best For Blogging And Content Creation

WordPress.com main page for Best Free Website Builders

If I had to introduce WordPress to you, I’d say that it’s the top contender for blogging and content creation. 

Thankfully they provide a free site builder to get you started (in addition to paid options). 

For years, bloggers and companies like Disney, Dropbox, Spotify, and NBC have leveraged WordPress.com’s powerful site-building features to build audiences, expand their brand, and drive sales worldwide.

If you’re looking to blog, share your knowledge with the world, or create loads of content around your business, you’ll want to start with their free site builder. It’s designed to be straightforward and easy to use without any confusing and unnecessary features. This way, you can get started creating and publishing your content in record time.

To help you if you get stuck, they provide free webinars that walk you through creating your site step by step. 

Their free site builder’s biggest downside is that you might grow out of its limited blogging toolbox. But if you want paid access to fully customize your site in the future, WordPress makes it easy to upgrade without the technical hassle. 

Some of the WordPress site builder’s best content creation features include: 

  • Optimized for search engine results
  • 24/7 live chat and support
  • Free subdomain that you can upgrade later to a custom domain
  • Free hosting without having to use a third party
  • Large selection of free themes to choose from and customize designed for sharing and creating content

Sign up with WordPress and start building your website for free. 

#4 – Site123 Review — The Best For Quick And Easy Landing Pages

Site123 landing page for Best Free Website Builders

Easy and quick are the two best words to describe Site123. With its no-brainer features, it’s the best site builder for simple sites that don’t need many internal pages. 

In other words, it’s great for landing pages. 

Your business might not need a blog, robust ecommerce features, or top-notch design capabilities, but it’s still in need of a place online it can call home. 

Site123 helps you check that off your list by being the most no-nonsense site builder possible. You can avoid frustration and a big learning curve with Site123’s optimally designed web building process, especially if it’s your first time building a site. 

Their best landing page buildeing features include:

  • Free speedy hosting
  • Built-in media gallery with free professional icons and video
  • Compatible with third-party plugins
  • Beautiful pre-made landing page templates so you don’t start from scratch
  • 500 MB of storage

You can start creating your online presence with Site123 here. 

What I Looked at to Find the Best Free Website Builder

What is your site’s end goal? That’s the first and most important question you want to ask yourself when choosing a site builder.

Do you want to start a blog to share your extensive knowledge and thought leadership with the world?

Do you have a graphic design portfolio you want to show off to gain more freelance clients? Are you a non-profit that needs to display annual achievements and your mission statement? 

When creating your site with a free website builder, your end goal will determine what capabilities you need.

Once you have your site’s end goal in mind, here are additional criteria to narrow down your choices.

Design Capabilities

If you’re a freelancer, a designer, or a photographer wanting to create an online portfolio, consider the design capabilities of each builder. 

  • Customization: How deep do their personalization and customization features go?
  • Templates: Do they provide eye-catching site templates you can use, so you don’t have to start from scratch?
  • Media storage: Does your site builder give you a lot of image storage space? Depending on how big your site will be, this is a key question if you want to keep things free. 

When thinking about how to present your portfolio or brand, this is the site builder criteria you most want to pay attention to. 

Learning Curve

How fast do you need your website built? This determines how much time you’re willing to spend learning the ins and outs of your website builder. 

  • Intuitive design: Some builders are pretty intuitive to learn, while others might have a larger learning curve.
  • Ease of use: Do you want a drag and drop builder to make building and configuring your site easier? Or do you prefer writing in HTML and coding the site yourself?
  • Tutorials and technical support: Do they have a robust support options where you can find answers or get a timely response from the company?

If you’re pressed for time and want something built fast, you might not want to pick a hefty builder with lots of capabilities to learn. A more straightforward drag-and-drop builder can get the job done faster and easier. 

Long-Term Options

As your business grows, your website will inevitably need to grow with it. Your site needs are going to change over time.

When choosing your site builder, it’s a good idea to look into what their paid features include and if they fit the bill in terms of what your site might need as it grows. 

These can be things like:

  • Additional hosting capacity: Once traffic to your site hits a certain threshold, you’ll likely need to purchase additional hosting to sustain your traffic growth. 
  • Additional plugins and design features: If there is ever a need for additional plugins and features, does the free builder provide that?
  • Personalized support: Once you hit a wall creating your own site, do they have sufficient support to help you take things to the next level with CSS and HTML modifications?

Type of Website

What type of website do you need to build? As mentioned, determining your site’s end goal and working backward can help you answer that.

To give you a better idea, the internet is generally made up of five kinds of websites:

  • Blog: Are you going to continually publish content that informs, entertains, or inspires a particular audience?
  • Portfolio: Are you showcasing your work to sell your services to potential clients?
  • Ecommerce site: Are you selling products or services with an online storefront?
  • Small business/organization site: Are you rounding out your brand with a public mission statement or publishing general public business information for the world to access?
  • Online application: While this is technically a website with more complexity, it’s beyond a free builder’s scope since it would need serious developer chops to build well. 

For most businesses, the type of site you need is a pretty basic question. But an important one to answer.

For example, most site builders have blogging capabilities, but this shouldn’t be the only thing you base your decision on. Once you’ve figured out which type of website you need to build, then we can move on to learning about the different kinds of site builders on the market. 

Conclusion

You’ll notice that I didn’t cover every possible no-cost option out there. That’s intentional. These are the best free website builders. In my opinion, these are the only ones that are worth your time:

  1. Wix – The best for ecommerce sites
  2. Weebly – The best for general sites
  3. WordPress – The best for blogging and content creation
  4. Site123– The best for quick and easy landing pages

This should point you in the right direction. You can start creating without having to spend a dime.

Should you need more than what the free options allow, take a look at my list of overall best website builders.

Seriously though, many people will be able to get by just fine with a free website builder.

Give one of my top picks a shot today and start building out your online presence.

What do you think is the best free website builder?

Source: New feed 2

Best Content Management Systems

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Squarespace example for Best Content Management Systems

Do you want to skip the read and get right to my top pick? The best CMS for most people is Wix.

The best content management systems (CMS) allow everyday users to build websites without having to learn programming languages.

Without a CMS, you’d have to write web pages using JavaScript, CSS, and HTML. It also makes managing all your content a lot easier.

There are tons of different content management systems available on the market today. I use WordPress and I can’t imagine using anything else. But if you are just getting started, you might want to check out some of my other top picks–they’re even easier to use.

The best thing you can do is get started. Learn by doing. Keep reading to find out my top picks, and how to decide which system will work best for you. 

#1 – Wix Review — The Best CMS for Building New Websites

Wix splash page for Best Content Management Systems

Wix is one of the easiest website builders available on the market today. Its simplicity makes it a popular choice for non-technical users who want to create a website from scratch.

I like Wix because it offers an intuitive drag-and-drop building tool. So you can add elements to your site and manage your content without writing a single line of code.

I’m serious. There is nothing remotely technical that you have to know in order to get started.

Choose from hundreds of templates, or use Wix Artificial Design Intelligence (ADI) to spin up a site for you. All you do is answer a few questions about yourself, your business, and your goals, and Wix ADI will build out a great looking site on the spot.

As you build your site and add content, Wix helps you keep track of everything. The dashboard is very easy to navigate. You’ll be able to see how many people are viewing your site and which content is performing best. Everything is a few clicks away.

A key part of a good CMS is how consistently fast they can deliver your content to site visitors. Wix has built a solid infrastructure of data centers that keep load times and uptime remarkably consistent.

Powerful servers do a lot of the work there, but Wix also features auto-scaling technology. That way, if your site gets suddenly very popular, Wix’s servers will adapt to provide your site the resources so every visitor still gets a quality experience.

Aside from Wix being an excellent choice for beginners, here’s a quick overview of the other highlights that make this CMS stand out from the crowd:

  • 500+ free templates
  • Optimized for SEO and mobile
  • Create password protected membership pages
  • Contact management tools for subscriber lists
  • Ecommerce capability with product pages, payment acceptance, and store management
  • Bookings and calendar management
  • Blog management tools with multiple writers and contributors
  • Photography, video, and media management tools
  • Free hosting and free SSL certificate
  • 24/7 managed security monitoring and incident reponse

Overall, Wix’s content management system is extremely versatile. It’s trusted by restaurants, musicians, online stores, small businesses, bloggers, and sites in virtually every industry.

The platform is free to use with a Wix subdomain, but that’s not really practical for most users. Premium plans start at just $14 per month. Signup now.

#2 – Squarespace Review — The Best CMS for Creative Professionals

Squarespace example for Best Content Management Systems

Squarespace is an all-in-one website builder. But unlike other similar CMS platforms on the market, Squarespace has a unique differentiator—beautiful designs.  

The award-winning templates offered by Squarespace are second to none. These can be fully customized to fit your site’s needs.

These modern designs make Squarespace a popular content management choice for creative professionals, musicians, artists, and portfolio sites. Let’s take a closer look at some of the other noteworthy highlights available with this CMS:

  • Free domain for the first year
  • Intuitive website builder
  • Free logo making tool
  • Ecommerce and blogging capabilities
  • Third-party extensions for expanding functionality
  • Built-in marketing tools
  • SEO tools and mobile optimized
  • 24/7 customer support

Squarespace plans start at $12 per month. If you’re looking for a simple way to manage your portfolio site, this will be a top content management system to consider. 

#3 – Shopify Review — The Best CMS for Ecommerce Sites

Shopify main page for Best Content Management Systems

If you’re starting an online store and need an ecommerce-specific CMS, look no further than Shopify

Businesses of all shapes and sizes have been using Shopify to sell online. Whether you’re building a new site from scratch or switching from your existing CMS, Shopify can accommodate your needs.

Let’s take a closer look and see why Shopify’s CMS platform ranks so high on my list:

  • Manage products and sell from your site, social media, and online marketplaces
  • Built-in marketing tools
  • Simple dashboard to manage products, orders, payments, and shipping
  • 4,100+ apps to add features and functionality to your site
  • Free SSL certificate
  • Unlimited products
  • 24/7 support

Shopify even has a marketplace of experts for hire. So if you need assistance with SEO or getting your store setup, you can find a qualified expert directly within the platform. 

Another reason to consider Shopify as your CMS platform is because it’s built to scale. Plans start at $29 per month, and you can try it free for 14 days

#4 – WordPress Review — The World’s Most Popular CMS

WordPress homepage for Best Content Management Systems

WordPress powers 38% of the Internet, making it the most popular content management system on the planet.

The platform supports everything from small personal blogs to some of the biggest news websites in the world. 

As a free and open-source CMS, WordPress is virtually limitless. You’ll have total control over every aspect of your site, with no restrictions on customizations. This makes WordPress a popular choice for developers and tech-savvy users.

But even non-technical users can take advantage of WordPress. It has an extensive library of 57,000+ plugins, which makes it easy to add functionality to your site. 

Other top features include:

  • Fully customizable designs
  • Mobile responsive content
  • SEO friendly
  • Powerful media management tools
  • High performance and easy to access

The downside of using a free and open-source CMS is that you don’t have dedicated support. But WordPress has an extensive network of developers, content creators, and site owners who are active on community forums. 

You’ll also have to get your web hosting plan and domain registration on your own from third-parties. 

#5 – Drupal Review — The Best WordPress Alternative

Drupal features page for Best Content Management Systems

Drupal is another free and open-source content management system.

If you need multiple page templates and content types, Drupal is a viable alternative to WordPress. It’s also more equipped to handle advanced user permissions. 

Drupal is a popular choice for developers, marketers, and agencies alike. It’s used to manage content across a wide range of industries, including healthcare, ecommerce, retail, FinTech, travel, media, government, and more.

Some of the top features and noteworthy highlights include:

  • Content authoring
  • Content as a service
  • Marketing automation
  • Robust security
  • High performance, scalability, and accessibility
  • Advanced personalizations

So if you’re looking for open-source functionality but don’t like WordPress, I’d go with Drupal for content management. 

#6 – TYPO3 Review — The Best Enterprise CMS

TYPO3 main page for Best Content Management Systems

TYPO3 isn’t the most well-recognized name in the CMS space. But it’s not for everyone.

It’s another free and open-source platform (like WordPress and Drupal), but it’s branded as an “enterprise-class CMS.” Global leaders like Mercedes-Benz and Sony rely on TYPO3 for content management. 

In addition to being used by large corporations, TYPO3 is actually a popular choice for European-based websites. Here are some of the reasons why this CMS platform made my list:

  • Ability to support corporate environments
  • Fully scalable multi-site management
  • Multilingual installations
  • Easy to set up on your existing infrastructure
  • High speed and performance

The average user will likely lean towards WordPress or Drupal. But global organizations with complex content management needs should consider an alternative like TYPO3.

What I Looked at to Find the Best Content Management System

There are specific elements that you need to consider as you’re shopping around and evaluating various CMS platforms.

Use the following factors as a buying guide to help narrow down your options and choose the best option for your site:

Usability

The primary factor that you need to consider is the usability of a CMS. What will you be using it for? Who specifically will be using it?

Marketers and writers might be creating the content, but those people may not have the skills to manage it online, format it, and write lines of code. If this sounds like your scenario, make sure the CMS is easy enough for non-technical users to manage. 

Look for solutions with a WYSIWYG (what you see is what you get) editor, drag-and-drop building tools, simple publishing features, and the ability to embed third-party content or add rich media. 

The type of website you’re creating will also fall into this category. For example, blogs, ecommerce sites, and portfolio sites won’t have the same needs. 

Security

Security should always be a top concern when you’re looking at CMS software. 

Some platforms will have built-in safeguards and security features to fight off malicious attacks and hackers. Other tools rely on third-party plugins and extensions for security. Generally speaking, popular and open-source CMS platforms are more vulnerable to attacks. You’ll have to install your own security plugins to adequately keep your site safe. 

But these platforms typically have an extensive marketplace with a plethora of plugins—so it shouldn’t be too difficult, even though it requires an extra step. 

SEO

The best content management systems will come standard with features and tools to boost your SEO efforts.

Examples include XML site maps, meta descriptions, custom permalink structures, alt text, title tags, etc. In addition to these out-of-the-box SEO features, you should consider using CMS software that will let you add third-party plugins or extensions to better serve and enhance your SEO strategy. 

Support

Find out what type of technical support is provided by the CMS platform you’re using. 

What happens if you have a question, run into a problem, or need help? Will you be stuck to figure it out on your own? Or can you seek assistance from a support agent?

If you’re using an open-source CMS, you probably won’t have the luxury of dedicated support. You’ll have to rely on tutorials, self-help articles, and forums. But if you’re using a site builder or SaaS CMS, you can usually expect 24/7 support. 

Custom Capabilities

Some CMS software will restrict what you can do with your website.

For many people, this is a non-issue. But for those of you looking for complete customization with no restrictions, you’ll have to go with an open-source CMS system. 

These platforms let you customize everything using the HTML code of your site. So it’s a great choice for developers and tech-savvy users. With that said, even non-technical users can benefit from customization by leveraging third-party plugins or extensions. 

If you can’t find a custom function from a feature marketplace, you’ll need to have a developer build one for you. Make sure your CMS is compatible with this level of customization if you plan to go this route. 

Summary

With so many CMS systems available on the market today, there are really only six that I can recommend with conviction:

  1. Wix — Best CMS for building new websites
  2. Squarespace — Best CMS for creative professionals
  3. Shopify — Best CMS for ecommerce sites
  4. WordPress — The world’s most popular CMS
  5. Drupal — Best WordPress alternative
  6. TYPO3 — Best enterprise CMS

Wix is my top recommendation for most people launching a new site. It’s a welcoming, easy to use, and plenty of templates to help people get started.

After that, it depends what you need and what feels good to work with. Your preferences really matter.

I use WordPress for my blog, and I really like it. I’m constantly trying out new plugins and adding new functionality to my site. It works for me.

If I had an online store, though, I would probably use Shopify for my CMS.

At the end of the day, it depends on your goals, and what you like using.

Follow the links and explore your options in greater detail. You may even be able to take advantage of a promotion and get a better price.

Use free trials, too. This is going to give you the clearest sense of which content management system works the best before you put money down.

Source: New feed 2

Best Free Web Hosting

Wix builder main page for Best Free Web Hosting

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Here’s some good news–you can get a website up and running without spending a dime.

Yes. Free web hosting exists, and I’ll show you how to get it.

You’ll be able to launch a website with a few clicks, but don’t expect anything fancy.

Some of the trade-offs with free web hosting include: ads on your site (that don’t make you money), a cap on how much traffic you can get, sudden downtimes, and little to no customer support.

There’s some really great cheap web hosting options that will help you build a site without tradeoffs for a few bucks a month.

But if you really need a 100% free web hosting solution, check out my recommendations below. 

#1 – Wix Review — Best Free Web Hosting With Website Builder

Wix builder main page for Best Free Web Hosting

When it comes to building a simple blog or an online portfolio that highlights your work, Wix is the best intuitive website builder you can count on. 

With the help of its simple drag-and-drop interface, you can create a simple website in minutes. Wix takes care of your website through free hosting so long as you don’t mind having Wix brand ads displayed on your pages. 

And if you don’t want to build your own site, all you need to do is answer a few questions. The platform’s Artificial Design Intelligence (ADI) will then automatically generate a website with a design based on the answers you give.

You’ll get a great looking page in a few minutes, and from there you can fine-tune it the way you want. Editing within Wix is easy, and you’ll be surprised at how many options you have.

The real boon is the quality of free hosting you’re getting from Wix. They work really hard on their data center quality, using reliable servers that deliver a minimum of 99.98% uptime, all the time.

And their professionals monitor and optimize constantly for both enhanced reliability and rock-solid security. You won’t have to worry about slower load times if your site gets popular or the vulnerability of your site’s (or your visitors’) data.

Although free accounts can only use the Wix subdomain, there are enough templates and apps you can choose from to add a little bit of personal touch to your website. 

Wix business site templates for Best Free Web Hosting

Should you decide to create a website with Wix, you will get a storage space of 500 MB and a bandwidth of 500 MB, enough for a low-traffic site like an online portfolio.

If you want more flexibility, you can upgrade to premium plans anytime to access custom domain, email, and ecommerce features. 

Premium plans also eliminate ads so your website will look more professional and less cookie-cutter. 

But even with ads, Wix has plenty to offer that will put the spotlight on your content. Whether you’re a writer, designer, or photographer, Wix remains the best website builder to help you establish an online presence without touching any code. Sign up now.

#2 – Square Online Review — Best Free Ecommerce Hosting Platform

Square Online store builder for Best Free Web Hosting

Square Online is a free ecommerce platform for aspiring entrepreneurs who are still getting their feet wet with online selling. Unlike big names in the industry, Square Online lets you sell unlimited products without paying recurring fees.

It’s free to set up your online store hosted by Square Online. You’ll pay a fee for transactions on the site, but it’s only a small percentage of your total sale.

Your still making money on your free Square Online site, which is pretty great considering you still pay transaction fees on paid hosting platforms as well.

The drag-and-drop editor only offers four customizable themes, but you get an assurance that every design follows your industry’s best practice. Without touching any code, you can create your online store with a responsive design that fits in any device. 

Square Online drag-and-drop builder for Best Free Web Hosting

Square Online also offers the following to help you get started with your business:

  • Square POS integration so you can automatically import your product catalog and let it sync with your online store for a seamless inventory management
  • Payment processing system that accepts all major credit cards, Google Pay, and Apple Pay
  • In-house and on-demand delivery
  • Instagram integration
  • Free SSL security
  • SEO tools

In exchange for hosting your online store for free, Square Online requires a small commission fee of 2.9% + 30¢ for each product sold. Should you decide to scale your business, you can leave the free plan and move to the premium plans starting at $12 per month. 

Through a new feature called Square Online Checkout, sellers also have the option to sell their products and receive payment using only a link instead of a website. 

Whether you’re an established brick-and-mortar store owner or just starting from scratch, Square Online has all the basics to help you navigate the unfamiliar world of ecommerce with ease. Start now.

#3 – DreamHost Review — Best Free Web Hosting for Nonprofits

DreamHost main page for Best Free Web Hosting

DreamHost believes in every nonprofit organization’s advocacy so much that they’re giving them a shared hosting plan at no cost. 

Aside from free web hosting, DreamHost also provides US-based charitable organizations with the following:

  • Free domain
  • Free backups
  • Free shopping cart installation so you can accept donations with ease
  • Unmetered transfer and unlimited monthly visitors
  • Free SSL certificate to keep online transactions secure

To create a free hosting account, DreamHost does not require any credit card details and needs just your billing address for verification purposes. 

You also need to attach a 501(c)(3) determination letter, a document from the United States IRS proving your tax-exempt non-profit status under the applicable sections of the tax code.

Since it’s a free account, you won’t have access to reliable 24/7 customer support. However, DreamHost’s dedicated help center and ticketing system offset this, which more than meets the need for straightforward troubleshooting solutions. 

Should you want more control over your account, nonprofit organizations can also avail themselves of a 35% discount off DreamHost’s managed WordPress hosting plans. This means you can host your site under a paid plan for as low as $11 per month. 

#4 – WordPress.com Review — Best Free WordPress Hosting Service

WordPress.com builder page for Best Free Web Hosting

Often confused with the open-source software WordPress.org, WordPress.com is the free platform where non-technical users can create websites. 

Since it is powered by the same robust and world-class infrastructure behind nearly half of the world’s websites, WordPress.com is the best place to learn how to manage a website while you’re still not ready or able to pay for a hosting service.

Setting up a website is easy. You can select a WordPress subdomain and choose from any of the available themes. 

Just like Wix, WordPress.com also displays ads to sustain its free platform. While the ads may sometimes be annoying, this is a small price to pay for all the other features that WordPress.com has to offer:

  • 3 GB storage space so you can publish both text and beautiful images
  • Unlimited bandwidth
  • Free SSL certificate for an additional layer of security
  • Optional backups so you can save your files on your hard drive

While it has excellent performance for a free hosting platform, WordPress.com can’t beat the paid version in terms of flexibility. The WordPress CMS installed on websites in paid hosting plans gives you direct server access and freedom to install plugins and themes of your choice.

Still, WordPress.com is good for starters, especially if you only want a simple, stripped-down website to showcase your writing portfolio or personal diary. 

#5 – GitHub Pages Review — The Best Free Static Web Hosting for Developers

GitHub Pages builder page for Best Free Web Hosting

Anyone with basic coding skills is already familiar with GitHub, an open-source platform where developers store their coding projects. GitHub Pages is where you can take these codes from the repository, have them go through a build process, and turn them into a simple static website. 

A static website is ideal for those who prefer a small website that doesn’t need to be updated regularly. It’s also perfect for students who want a test site to play around with or present for their school projects. 

GitHub Pages is completely free, yet it comes with a range of outstanding features:

  • One site per GitHub account 
  • Unlimited project websites
  • 1 GB of storage plus 100 GB bandwidth every month
  • Standard github.io subdomain or custom domain name you own
  • Free HTTPS to prevent others from tampering with your traffic
  • Built-in integration with Jekyll, a popular static site generator, for more customization options

To build your static website, all you need to do is sign in to your account and create a new repository. You can then use the Jekyll Theme Chooser to pick from one of the pre-made themes. 

If you don’t like your theme or your static website’s content, no need to worry as changes are a simple edit and push away. You can make these changes either via the web or locally on your computer. 

Whether you’re a developer or a non-techy looking for easy-to-follow instructions, GitHub Pages has all the tools you need to create a free static site. 

What I Looked at to Find the Best Free Web Hosting

Before we proceed, you have to remember that there’s no such thing as a free lunch. 

In the case of a free web host, it has limitations that don’t appeal to everyone. 

Free web hosting is designed to meet the needs of a niche market like a new hobby blogger who doesn’t intend to earn from his website or a student looking for a free platform where she can test her web development projects. 

With that being said, you can’t use the same criteria in selecting a paid hosting plan when zeroing on the best free web hosting to suit your needs. 

Remember, you get what you pay for. And in the case of a free web host, you shouldn’t expect to receive round-the-clock support, daily or on-demand backups, and 100% uptime guarantee, among others. 

However, some free options are a cut above the rest. Use the following parameters to figure out whether a free web hosting service is worth a try. 

Custom Domain

Most companies are willing to host your website for free so long as you’re also willing to use a subdomain. 

For instance, Wix is a popular website builder that requires its free users to use a subdomain (e.g., neilpatel.wix.com). 

A subdomain doesn’t look professional nor is it good for branding. So, unless you only want a stripped down website you can play around with, it would be better to opt for a company that can host your custom domain for free. 

A custom domain is one that you own (e.g., neilpatel.com). You can purchase it from a domain registrar or from any hosting provider that also offers domain registration on the side. Domains are inexpensive, and you’ll need to renew them annually.

If branding is your top priority, make sure to find a free web host that gives you the option to stand out in a sea of other freely hosted websites. 

Security

While advanced security features don’t exist in free web hosting platforms, they should at least offer a free SSL certificate.

SSL (secure sockets layer) is a technology that encrypts the information that passes through your website. It protects your site visitor’s sensitive data like passwords and credit card data from outside intruders. 

If you’re launching a basic ecommerce site on a free hosting platform, a free SSL certificate is non-negotiable. However, some free web hosting services only offer a self-signed SSL, which misleads users into thinking that it’s the same as the industry-standard SSL certificate.

A self-signed SSL is issued by servers and not by trusted authorities like Comodo, Digicert, and Let’s Encrypt. Since it’s not a standard version, websites with self-signed SSL will still show security warnings to visitors.

Hence, a self-signed SSL defeats the purpose of an SSL certificate even though it offers the same level of encryption. Especially if you’re planning to sell a product through your website, having a self-signed SSL is no better than not having an SSL certificate at all. 

Storage and Bandwidth

As a rule of thumb, never go with free web hosting unless you’ll use it for a basic website with little to no traffic. 

A free web host isn’t designed to handle huge traffic volume. This is why it’s important to read the fine print of the hosting provider’s terms and conditions before signing up.  

Unfortunately, a lot of free hosting providers tend to mislead clueless users by including “unlimited storage” and “unlimited bandwidth” in their list of features. 

Disk space or storage space is the amount of server space allocated to your website files, while bandwidth is the amount of data allowed to transfer from the server to your visitors in a given amount of time. If your website is hosted in a free platform, your disk space and bandwidth are best described as low and never “unlimited.”

“Unlimited bandwidth” is a promotional tactic by free hosting providers based on the assumption that sites on a shared server will not use up the available resources, which is rarely the case. 

Instead of being swayed by these superficial features, pay more attention specifically to file size limit and CPU limit. 

A file size limit is the maximum file size your website can upload, while the CPU limit refers to how much of the server’s central processing unit (CPU) your website is allowed to use. 

Free web hosting providers can temporarily shut down your site without warning, so make sure you know exactly what and how much your limitations are. 

Ads

The only reason why free web hosting continues to exist is because of the business behind it. And a business requires a source of revenue. 

Some of the more popular free web hosts sustain their platform through ad space. This monetization method may be effective, but it comes at the expense of your visitors.

You have no control over what appears on the advertisements or where they’re placed. Not to mention ads, in general, tend to be obtrusive and take the joy out of consuming your content.

If you want free hosting but care about your site’s aesthetics and user-friendliness, you can opt for a company that supports their free platform through other means, such as the sales of premium hosting plans. 

Customer support

Support for websites hosted in a free web host is limited at best. Unless you already have both the budget and need to upgrade to premium plans, there’s nothing else you can do. 

When looking for the best free web host to entrust your website, choose one with an active community forum. 

Check the latest posts and see how fast the response time is. The more active users the service has, the quicker you’ll get a resolution to any problem you might face in the future.

In addition to a community forum, some free web hosts also have a self-service knowledge base where users can quickly get answers to their most basic questions.

Conclusion

Nothing beats a paid hosting plan for all the extra support, features, and functionality. Still, if you need free web hosting or if you want to try out different web hosts before committing to an investment, there are some good free options available. 

These are my top choices if you are looking to get online without spending a dime:

  1. Wix – Best free web hosting with website builder
  2. Square Online – Best free ecommerce hosting platform
  3. DreamHost – Best for nonprofits
  4. WordPress.com – Best free WordPress hosting
  5. GitHub Pages – Best free static web hosting for developers

The best free web hosting for you depends on what you’re looking for. Use the reviews and guide to help you narrow down your choices.

Source: New feed 2

Squarespace Vs. Wix

Squarespace templates for Squarespace Vs Wix

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Wix takes the prize for simplifying the process of making a website. Its drag-and-drop interface, hundreds of apps, and flexible pricing options mean anybody can whip up a website without breaking a sweat. 

Squarespace has a better selection of design templates, though its customization options require more technical confidence. Squarespace outperforms Wix’s blogging and ecommerce tools by a very small margin, but the more flexible Wix has something for everyone. 

Squarespace or Wix: Which is Better? 

Squarespace’s sleeker, more professional-looking template designs are best for creatives who place a high value on aesthetics. Its grid-style editor requires a little bit of time to get to grips with, making it better for those with technical experience. Turn your ideas into a visually-appealing Squarespace website for free. 

Wix is best for beginners who want an easy way to create a website right now. It has a drag-and-drop interface so building a website is as straightforward as solving a kid’s puzzle. It also comes with hundreds of templates and features to give users creative freedom regardless of their skill level. Start your own free and stunning Wix website today.

A Review of The Best Website Builders

A good website builder spells the difference between an idea that grows into something big and one that fizzles out. To give you a head start, I’ve blogged about my experiences with building websites and reviewed the top website builders. You’ll get a rundown of the best options and guidance about how to find one that fits your needs.

Wix has proven once again why it’s considered a major player in the industry. Squarespace, though not included in the list, has its own perks that appeal to those with a specific set of criteria.

Squarespace Wins

Unlimited storage space: All of Squarespace premium plans come with unlimited bandwidth and storage so you can host unlimited files while ensuring media files will download smoothly. While the majority of Wix plans do offer unlimited bandwidth, none of them provide unlimited storage so you can’t just upload any files to your heart’s content.

Structured page editor: Squarespace doesn’t have the exact drag-and-drop functionality Wix is famous for. Its page elements are packed inside content blocks which you can move around and snap into rows and columns. Restrictive as it may appear, though, this feature helps you create your page within a more controlled environment, which can help prevent inadvertently sloppy designs.

Squarespace page editor for Squarespace Vs Wix

High-quality, professional-grade template designs: Wix may offer more template choices but Squarespace trumps its competitor in terms of quality. It has over 60 template designs that are not only aesthetically superior but also easier to navigate both for the builder and viewer. Regardless of what template you choose initially, you can customize or replace it with another one anytime. 

Squarespace templates for Squarespace Vs Wix

One-click color palette customization: Squarespace takes the guesswork out of choosing the right color theme that matches your brand. All you have to do is select a palette and Squarespace will apply it throughout your website. 

Like Wix, Squarespace also offers the freedom to pick specific colors for individual elements. But since most users don’t have a design sense, Squarespace’s preselected color schemes take the headache and guesswork out of your site’s aesthetics. 

Squarespace color scheme for Squarespace Vs Wix

Well-thought-out in-house features: Squarespace may have fewer features than Wix but what it lacks in numbers it makes up for in execution. Its in-house features are meticulously designed and built into its editor so you can manage your website even without installing third-party extensions. 

Its restaurant menu editor, for example, uses a markup language so adding items is like filling out a simple form. In contrast, Wix accomplishes the same task through a relatively more tedious process that requires several clicks. 

Squarespace’s donation system is likewise superior to Wix’s because it goes beyond providing a donation button by offering donor-specific checkout, donor email receipts, and suggested amounts. 

Seamless podcast syndication: Starting a podcast? Squarespace also beats Wix’s basic podcast player by being the only one in the industry to offer syndication. With this feature, you can submit your podcast to Spotify or Apple Podcasts where a legion of potential fans can discover you. 

Curated third-party apps: Whatever Squarespace lacks in-house, it offers as a third-party extension. Even Wix’s in-house features that Squarespace doesn’t have can be matched by a third-party counterpart so you won’t miss out on anything. 

For example, the Wix Events app enables visitors to book tickets online whereas Squarespace can be integrated with Eventbrite to do the same thing. Similarly, integrating Memberstack with Squarespace accomplishes the same thing as the Wix Members app. 

Squarespace third-party apps for Squarespace Vs Wix

Ready-to-use blogging tools: With Squarespace, you can start blogging and showcase your best content to the world right off the bat. Unlike Wix that requires you to install a separate blog app, Squarespace has built-in blogging tools. 

Basic features like post tagging, categories, comment moderation, and drafts will help you create professional-looking blogs regardless of your industry. Working with multiple authors is also a breeze as Squarespace allows you to collaborate with them on a single post or assign them different roles.

Sophisticated ecommerce functionality: When it comes to building your online store, Squarespace gives Wix a run for its money. It offers the same basic features you’ll find in Wix like custom email receipts, point of sale system, and automated cart recovery. 

To maximize your profits, however, Squarespace steps up its game by offering features that Wix doesn’t. These include gift cards to help with your brand promotion. You can also use “back in stock” and “low stock” notifications to create a sense of urgency without being too pushy.

Squarespace main ecommerce page for Squarespace Vs Wix

24/7 online support: Should you encounter technical issues with your Squarespace website, you can reach out to their customer support team via email, Twitter, or live chat. These online channels allow their team to get to the bottom of your issue faster. 

Squarespace has excluded phone support because their existing support channels allow them to troubleshoot your issues comprehensively without the need to put you on hold. 

Squarespace Losses

Lacks intuitive drag-and-drop interface. Squarespace’s page editor works like a minimalist grid system so you can’t drag and drop elements. Less freedom means less opportunity to play around with the design. It also takes a longer time to get used to so Squarespace is not as beginner-friendly as Wix. 

Limited creative control: Squarespace’s biggest advantage is also its disadvantage. The “structured” editor may enable you to customize a website design within the realm of what’s acceptable but it also means you have less creative control. 

The templates are on par with professional designs but you can’t edit, move, resize, or re-color the page elements as easily as you can with Wix. You also can’t display both the site title and logo at the same time. 

Limited template designs. Fewer design choices also make it more difficult to stand out. Most photographers, for instance, trust Squarespace to host their portfolio sites. 

With limited templates to choose from, they’re more likely to pick the same template. As a result, they may end up with portfolio websites that have the same look and feel as other sites in their industry. 

Less generous ecommerce plans: Squarespace outnumbers Wix’s ecommerce features but you won’t benefit as much if you’re only subscribed to its basic plan. 

Squarespace’s basic ecommerce features cost $18 per month (Business plan) while its Wix counterpart is a tad higher at $23 per month (Basic Business plan). However, you won’t save as much with a basic plan as Squarespace charges a 3% transaction fee unless you upgrade. 

You also won’t have access to some crucial features like abandoned cart recovery if you’re not under the Advanced Commerce Plan that costs $40 per month. 

By contrast, Wix charges no transaction fee on any of its ecommerce plans and offers abandoned cart recovery even to those in the basic plan. 

Wix Wins

Scalable pricing: Wix has a wider range of pricing options so you can start your website anytime and easily scale as it grows. The free plan is available for beginners who are still learning the ropes and are not bothered by Wix-sponsored ads and subdomains. 

If you want a custom domain, you can switch to the most basic plan for only $14 a month. From here, you can upgrade to any of the three higher website plans or start an online store for as low as $23 per month for the Business Basic Plan. Squarespace, on the other hand, doesn’t come with a free plan and most of the important features are only available in higher plans.

Wix pricing page for Squarespace Vs Wix

Beginner-friendly interface: Wix’s drag-and-drop editor remains its top selling point. It gives you a template to create a simple website in minutes without learning how to code. Squarespace is also a “no-coding” website builder, but its grid-style editor makes it cumbersome for some beginners. With Wix, you can have full control of the layout and even add functionality by dragging and dropping widgets on your page. 

Wix page editor for Squarespace Vs Wix

Instant Websites: Wix Artificial Design Intelligence (ADI) will actually build a website for you. Just answer a series of questions about who you are and what you want, and Wix ADI will spin up a professional looking site. Then you can use the simple editing tools to make it your own.

More in-house apps: Name any feature you want your website to have and Wix has an app for it. Do you want to create a forum? Look for Wix Forum in the App Market and install it for free. Planning to add a live chat to connect with your visitors in real-time? Try Wix Chat, another in-house app you can add for free. If none of the built-in Wix apps is what you’re looking for, don’t worry as there are still over 200 free and premium third-party extensions to choose from. 

Free email marketing tools: With this built-in feature, you can send email campaigns to your contact list and even create workflows to manage your own sales funnel. Measure how well each of your campaigns is doing through the stats tracker that lets you see how many people open and engage with your emails. 

Wix’s email marketing tools are part of the Ascend all-in-one business solution that gives you access to other marketing tools like live chat, social media integration, and SEO tools. The best part is you can have access to a limited number of features for free or upgrade to one of the three paid plans to enjoy the full benefit. 

High-end security: For your own site data and the privacy and safety of your site’s visitors, Wix includes several features that automatically secure your site from vulnerabilities and attacks. Payment gateways, for one, meet the highest levels of data security compliance. TLS 1.3 encryption also comes standard. Plus, Wix has a team of experts that monitor and optimize their infrastructure 24/7, so every site stays secure even in the face of new threats.

Robust SEO features: Wix has its own game plan to help your content rank high on Google. What’s great is Wix puts all its strategies in one place so users can learn SEO themselves and improve their online presence. The SEO Wiz contains step-by-step tutorials, achievement updates, and tons of other learning materials so you can start improving your site’s visibility even if you never heard about SEO before. 

Multiple customer support channels: Unlike Squarespace, Wix offers phone support so you can rest assured that humans and not bots are handling your concern. Wix also provides support through forums, social media, and email but not through live chat. In case you get stuck or confused while working on the page editor, there are small question marks on the screen that you can also click to get quick solutions without leaving the page. 

Automatic backup-and-restore feature: Wix is a proactive website builder that anticipates unfortunate events and has developed a counteracting feature in case they happen. 

Through Site History which you can find inside your site Settings, you can restore a previous version of your website. You can restore revised versions of your site regardless if it’s saved manually or automatically. 

Best of all, the previously saved version of your site can be restored without affecting published blog posts and changes made in your email list. 

Wix Losses

Underwhelming template designs: Wix focuses on quantity over quality when it comes to design. Its over 500 customizable templates easily beat Squarespace’s 70+ designs. But with more choices comes more time wasted picking and overanalyzing which one suits a website idea best. 

A “quantity over quality” approach also leads to many Wix templates failing to make a great first impression. While there are hidden gems, it takes time to find them as they are outnumbered by generic templates, some of which are downright cheesy. 

Unstructured page editor: Wix’s drag-and-drop interface has its own flaws. While it helps even non-pros create websites quickly, the changes you make in the desktop version may not necessarily sync to its mobile version. For instance, when you move an image from the top of the page to the bottom, the same change won’t reflect in the mobile version unless you make the same change twice. With Squarespace’s structured editor, movements are much more restricted but any change you make will reflect in both screens.

Complicated color changes: Wix lacks the preselected color palettes that Squarespace has, so changing text and background colors are not as straightforward. This is the downside of having more freedom to manipulate page elements. You may be free to choose the colors of individual page elements but if you don’t have a background in design, knowing which colors will work best without preset recommendations can be really tough. 

Limited bandwidth and storage space: Wix doesn’t have the unlimited resources that Squarespace offers in all its plans. Therefore, the cheaper your Wix plan is, the more restrictions you’ll get on how many files you can store and how much traffic your website can get per day. 

Wix’s cheapest plans, Connect Domain and Combo, only offer a bandwidth of 1 GB and 2 GB, respectively. This is enough if your website receives only a handful of visitors per month. However, once a website gets at least 1,000 visitors a day, it will require about 8.5 GB of bandwidth monthly, something that Wix only provides starting with its Unlimited plan that costs $12.50 per month (billed annually).

Mediocre blogging tools: You can create a decent blog with Wix but if you’re looking for more features, you’ll get it from Squarespace. Wix is capable of scheduling posts, adding tags or categories, and saving drafts. However, it doesn’t allow comment moderation so you can’t filter comments and publish only those you approve of. On top of that, Wix doesn’t have a built-in blogging feature. You have to add the free Wix Blog app yourself before you can start creating content. 

Limited flexibility for free plans: When you start a free website with Wix, you won’t pay for anything but it comes at the cost of flexibility. The Wix subdomain, ads, and the look of a free site tend to come off a lot less professional. If you want to experiment with a free site, that’s fine, but you’ll have to upgrade to premium Wix plans to really establish your own brand. 

Comparing The Top Website Builders. 

Do you want to build a website from scratch without touching any codes? With a website builder, you can do that and more. If you want to get started, here are the best website builders I recommend:

  1. Wix — Best for general use
  2. Weebly  — Best for beginners
  3. Web.com — Best for building landing pages
  4. Shopify — Best for ecommerce
  5. WordPress — Best for content management

Wix is the undisputed website builder of choice if you want to quickly launch a website even without the technical know-how. Its drag-and-drop interface requires a short learning curve while its hundreds of templates and features allow you to elevate your website any way you want. 

But for a more professional site with a stronger design aesthetic and more customization options, especially one you’re willing to take some time to build, Squarespace will be the better choice

Source: New feed 2