How to Grow A Team of Influencers (And Why You Need Them)

growing influencer team

Curious what an influencer is? Let’s start with a definition. 

An influencer is someone with the power to affect (or influence) buying decisions due to their authority or public position. 

Influencers are also content creators, publishing regular reviews, videos, and blog posts to engage their audience and encourage sales.

Many influencers are minor celebs, but many stars like Kylie Jenner and Dwayne Johnson, for example, are also influencers due to their-mega popularity and their huge audiences.

Before we get down to what an influencer team could do for your business, let’s look at this growing trend.

Impact of Social Media Influencers 

Influencers, or content creators, if you prefer, are growing strong, and the worldwide marketing size now exceeds $16.4 billion. 

These days, there’s no doubting the impact of influencers. 

Research shows that consumers spend more time interacting with influencers, and they find the content ‘appropriate’ and ‘helpful’.

Consumers’ interest in influencers doesn’t end there, though.

Matter Communications research found that most (82 percent) shoppers have purchased, researched, or considered purchasing a product after influencers, family, or friends have talked about it online.

Additionally, according to the study, consumers are most interested in reading posts from influencers about:

  • Food and beverages
  • Health and wellness
  • Personal technology
  • Consumer goods
  • Beauty and personal care
  • Babies/kids

Commenting on the study, Matter President, Mandy Maidenoff, said:

“Brands of all sizes are grappling with how to shift or amplify their marketing, PR and social media strategies to adapt right now, and a challenge for many is how to authentically connect with consumers…Our data makes one thing clear: influencer marketing presents a unique and timely opportunity for companies to engage with a thoughtful, nuanced approach.”

I could go on, because there’s plenty of evidence available that shows the impact of social media influencers on brands.

However, why are influencers so popular? It’s quite simple, really. 

It’s because a recommendation from an influencer works just like a personal one would, and online, the effect gets amplified. 

By providing the power of an industry expert with a loyal following primed and ready to listen to their suggestions, these influencers can drive fast sales from relevant traffic sources, and that’s why influencers are one of my favorite ways to grow a business.

However, this doesn’t mean paying Kim Kardashian to post about your SaaS product. Instead, keep your focus on relevant, accessible influencers who can bring value and growth to your brand. Here’s how you can grow an influencer team for your company (and why you need them).

Why You Need Influencers in Your Marketing Strategy

Let me start off by telling you a story.

I recently went through the dreaded process of getting a new computer for both business and personal work.

Mine was breaking down, it was slow, and I couldn’t take it anymore. I reached out to a bunch of friends and fellow entrepreneurs to get their thoughts on what computers were the best.

A bunch of them suggested getting an Apple, but some said to buy a PC. No real specifics, just general ideas.

I left most of the conversations more confused than when they started.

I did tons of research online, scouring review sites for the best information, and it got me nowhere.

I still hadn’t made a purchase decision.

Until one friend told me to buy the 4k iMac from Apple.

Since my research had gone nowhere fast, I bought it.

Two monitors of an Apple Computer

Now I use it daily and love it.

The point is:

My friend influenced me to buy this product, and millions of purchases like this story happen daily worldwide, which brings me back to the whole point of this article: Influencer marketing is one of the best ways for marketers to grow their businesses.

I’ve not only found great success using influencers but have also participated in being an influencer.

It’s a great way to share products and content that you love and to get others to jump on board, too, and brands are spending big on influencers. Insider Intelligence predicts spending on United States influencer marketing increasing to $4.14 billion in 2022. Spending will increase from 2023 to approximately $5 billion.

Why? Typical advertising outlets aren’t working as well anymore.

Banner blindness is killing the display advertising strategies that we’ve come to know and love.

People are sick and tired of invasive ads. We see so many every day that we subconsciously tune them out or we block them.

Research shows 67 percent of consumers feel the quality of web advertising is declining, while desktop adblocking increased eight percent to 257 million. Mobile users are tired of ads, too, with the number of mobile users blocking ads increasing by 10 percent to a total 586 million.

It should be clear by now: If you’re relying on traditional advertising to fuel your business growth, these stats should sound alarm bells because it means people don’t want to see your ads anymore! They are annoying, plain, and simple.

That’s why you need an influencer campaign.

PPC display ads are going downhill fast, and I predict the typical advertising streams that once produced your best customers are likely to become non-existent

You know what that means: If you want to get the word out about your products and develop consumer trust, then that means working with an influencer, to at least some extent. 

Here’s another reason to start an Influencer campaign: they help you find a wider range of demographics. Just look at this survey from Rakuten.

It found that the impact of social influencers isn’t only effective at reaching the teenage demographic or promoting the latest trends. Additionally, Rakuten’s study found that seventy-four percent of the parents surveyed had brought an item shared online by a social media influencer.

Why? I’m telling you now that it’s not purely down to trust. It’s because social media influencers build relationships with their audience, turning them into buyers in time. 

Even your best display campaigns aren’t going to compare to the minimal effect of average influencer-marketing campaigns, but influencer campaigns are different. People love engaging with their favorite brands on Instagram, YouTube, Facebook, and more, so it’s not a shock that recommendations from these people deliver results.

I’ve clearly detailed the potential power of launching an influencer campaign. Now, let’s move on to the best tactics to use with influencers to grow your brand?

Popular methods tend to include:

You’ve got some ideas to kick off your campaigns. Are you ready to get started with influencer marketing? Let’s go.

Here’s how you can grow a team of influencers to get your business to the next level.

1. Set Campaign Goals

Setting campaign goals should always be your first step when conducting a new process.

The same goes for building out a team of influencers.

The influencer marketing scene is crowded with tons of famous celebrities who may be tempting to tap into but remember: You need relevant influencers who will drive relevant traffic to your products.

For example, check out beauty and fitness influencer Chanel Delisser. She’s secured partnerships with nutrition company GNC and appeared on TV shows and at conferences.

Chanel Delisser's Instagram page.

Now, I’m sure Delisser will excuse me for saying this, but she’s not a household name. However, that didn’t stop her from getting 1 million plus followers or getting sponsorships and invites for major events.

The point is, that it makes absolute sense for health-related companies to team up with Delisser.

Her Instagram account advocates a healthy lifestyle, she’s talking to the type of people most likely to buy these products, and she’s got a massive following.

Then there’s the engagement with her Instagram followers. Each post attracts hundreds, if not thousands of views and plenty of comments, so any health company teaming up with Delisser knows she’s got a keen audience ready to engage. 

In other words, they make the ideal pairing.

Think about it: If you sell SEO services, using Justin Bieber to spread the word probably wouldn’t do much for your brand besides draining your marketing budget.

The type of influencer you choose will have a huge impact on your success, so it’s imperative that you pick one in your niche or who embodies your audience.

Here’s a basic template that I’ve used to set concrete goals:

Influencer campaign goals

  • Influencer background info:
  • Name:
  • Age range:
  • Popular on social media platforms?
  • Influencer campaign revenue goal:
  • The number of expected posts:
  • Which platforms?:
  • Special notes:
  • Next, you must set realistic (yet specific) goals for the campaign.
  • Think about concrete data like:
  • This influencer campaign should drive $XX in sales by XX date
  • We will spend $XX and get $XX in sales
  • This campaign will last XX months to achieve the desired result
  • Once you’ve set achievable and realistic goals, it’s time to build your team of influencers.

2. Manually Search for Influencers

According to Later.com, there are several ways to prospect for influencers, You could:

  1. Turn to a management platform, like Tribe or Upfluencee.
  2. Find influencers chatting about your business online by searching with hashtags or using social listening tools.
  3. See who your audience is engaging by monitoring a group of your followers that match your ideal audience.
  4. Follow industry blogs, newsletters, etc. by finding websites in your niche.
  5. Monitor appropriate hashtags with free tools, like Brand24.
  6. Keep within your budget. Use a budget calculator and understand your ROI.
  7. Look at your competitors. Follow other businesses in your niche and see if they interact with influencers.
  8. Get community recommendations by posting in forums or asking in Facebook groups.
  9. Find micro and nano influencers by looking at marketplaces, searching hashtags, or through Google.
  10. Look at influencers’ KPIs. Begin by looking at follower numbers, likes, and engagement. Or use a tool to see reach and comments etc.

You could also check out databases and marketplaces. However, these often cost money to use or access, so if you can circumvent them, you can cut costs dramatically.

On the other hand, manually searching for influencers is time-consuming. So if you have the extra money in your budget to spend on marketplaces and databases, do it.

If you don’t, you can still find great influencers on your own.

Start by heading to Google and conducting a basic Google search like “mobile app influencers:”

A Google search for mobile apps influencers.

This should turn up some basic results and round-up style list posts like this:

Some search results for mobile app influencers in Google.

Start reading through these posts and scouring the influencer profiles, like this one featuring Benedict Evans:

An image of influencer Benedict Evans.

Many of them have social links to each person, background information on their career and influencer history, and even aggregate data like their total social following.

You can start a spreadsheet on Google Sheets to keep track of their information and rank them in order of importance.

Another great way to prospect for influencers without using databases or marketplaces is by searching directly on the social media platforms you want to use.

For example, if you want your campaign to focus on Instagram marketing, start by searching for the top Instagram influencers.

You can do this by searching for the following hashtag on Instagram: “#ad:”

Results in Instagram for the hashtag ad.

Why? Because all influencers are required by law to make it clear that their post contains an ad for a product or service, that means that you can easily see millions of posts by top influencers with this hashtag.

Start by browsing the photos for related products, services, or influencers who look like their lifestyle would fit your product for promotion.

It’s a great way to find influencers who are already in the game.

For example, if you have a mobile application based on photography, you could target this influencer, who already takes incredible, scenic photos:

An Instagram post showcasing high-quality photography.

Your photography-based mobile app would be a perfect fit for this influencer because it directly fits the brand image.

Click on the influencer’s profile and check out the rest of their photos:

Inspect their follower totals, their engagement on every post, and even their website.

Ensure their brand image aligns with your goals and always check for highly-engaged audiences.

Simply repeat this process multiple times for your niche to find the best influencers on your own.

If you don’t have time to do this yourself, consider using a service.

Here’s how to do that.

3. Use Existing Marketplaces To Find the Perfect Influencer

There are hundreds of sites that focus solely on connecting marketing companies and brands with the best influencers.

Consider businesses like Tribe, TapInfluence, Upfluence, and more to help in growing a team of influencers.

These marketplaces often cost money to use, but some offer free trials that work for your basic needs before you have to make a decision.

They are great for initial prospecting without having to spend money right away.

I use them all of the time to conduct fast research on various influencers and their historical data.

TapInfluence allows you to browse tons of different influencers and see instant data and pricing:

A look at an influencer's profile on Tapfluence.

The influencer platform Tribe works with top brands such as Mcdonald’s, Olay, and Lego and works with the following categories:

  • Food and drink
  • Beauty and personal care
  • Family and children
  • Retail and E-commerce

Profiles on the influencer platform Tribe.

Upfluence pledges to take your influencer campaigns to the next level and enable you to work with twice as many influencers. The platform gives you plenty of features, including a searchable database across multiple social media platforms like TikTok and Facebook, and influencer profiles.

The Upfluence home page.

If you want to start working with influencers, just click on the red ‘Get Started Today’ link.

Impact of Influencers Conclusion

Content promotion and growing a company have never been more difficult, but times are changing, and you can’t underestimate the impact of influencers.

Consumers are tired of invasive ads and don’t always trust businesses. They do, however, trust influencers. Why? Because people trust them and their recommendations!

Thankfully, it’s not time-consuming or difficult to build a team of influencers, and they are one of the best ways to drive countless sales.

I’ve personally used influencers to grow each one of my businesses. They are great at what they do, and influencer marketing allows you to put your marketing strategy on autopilot.

Start by setting your campaign goals. You can’t have a good campaign without a perfect plan in place.

Next, manually search for influencers that relate to your brand or product. It’s a great way to save money.

Lastly, try tapping into existing marketplaces that are designed for influencer marketing and find the ideal person for your influencer campaign.

These will help you automate your marketing and save tons of time.

How has the impact of social influencers helped your brand?

Source: New feed 2

How to Use a Business Pinterest Account For Marketing and Brand Growth

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again.

Say “Hi” to your business’s new best friend: business Pinterest accounts.

Eighty percent of Pinterest pins are repins, which means this is a platform that values sharable content. The average life of a pin is three months, which is much longer than Facebook which averages five to six hours, and Twitter which averages at 15 to 20 minutes.

Since Facebook purchased Instagram, Pinterest has become the hot ticket item for business marketing.

That’s for good reason. If a platform boasting over 433 million monthly active users doesn’t do it, I don’t know what would.

Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of its business accounts. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest-growing and insanely popular social media platforms.

Perks of Pinterest Business Accounts

If you don’t have an account already, or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account to tap into the full potential of Pinterest’s marketing potency. With your business account, you get:

They Offer Different Terms of Service

The terms of service are a little bit different for a business, so be sure to read through them. The difference comes from the fact that you are using the account commercially.

You’ve still got the same Acceptable Use Policy and Pin Etiquette Policy, but there are a few guidelines for commercial use:

  • Don’t promote spam, “such as asking participants to comment repeatedly.”
  • Don’t “run a sweepstake where each pin, repin, or like represents an entry [or] ask pinners to vote with a repin or like.”
  • Don’t run contests, sweepstakes, or promotions “too often.”
  • Don’t “suggest that Pinterest sponsors or endorses” your business.

They Provide Educational Marketing Materials

Pinterest doesn’t just give you the platform; they create educational marketing materials to teach you how to maximize its effectiveness for marketing your business.

They offer:

  • Business resources: Tools, insights, guides on best practices to help creators make the most of Pinterest
  • Pinterest business community: A place where creators and businesses can support each other

You can also check out the Pinterest Blog to stay updated on when these materials will be out and get some basic tips.

You Get Access to Pinterest Analytics

Pinterest Analytics is one of the newest and most awesome features of a Pinterest for Business account. When you verify your account, you get access to important tracking information. You’ll be able to see which strategies and content work so you can constantly improve your marketing.

Rich Pins Loaded With More Information than Average Pins

There are five different types of Rich Pins, all loaded with more information than your average pin for serious sales power. They include real-time price and stock updates, direct links to your site, and interactive map locations. There will be more details on developing your Rich Pin strategy later.

Access to Upcoming Tools and Features

Pinterest has promised some new tools exclusively for business accounts in the future. As of right now, that includes buyable pins for e-commerce, Promoted Pins, the Pin It Button, and the Widget Builder. As new tools are being added, you can stay updated by joining the Pinterest newsletter.

Different Settings

You get to use your business name instead of the typical First + Last Name formula. This means your Pinterest account won’t have an automatic link to your Facebook account, so you should add a Facebook tab to your Pinterest home page.

How to Create Popular Pins from Your Pinterest Business Account

Your pins can get engagement for your business if you execute them right.

Pinterest has been described by the Social Media Examiner as a visual search engine. Just like when you are writing your blog articles or posting on your business Instagram account, you want your content to be searchable.

If it’s not searchable, then it won’t be found or seen.

Therefore, before you grab that mouse to start pinning, you have to understand the Pinterest culture, AKA what your followers search for, and learn how to create popular pins.

1. Create Pins in Most Popular Categories

If you know what the most popular Pinterest categories are, then you’ll have a better idea of which boards will work for your business.

Most Pinterest users, 76.7 percent to be exact, are female. Male users only account for 15.3 percent of the audience. Pinterest posts are categorized, so if your business doesn’t have anything to do with DIY crafts, then don’t have a board dedicated to the art of glue-gunning. Pick the most relevant popular ones!

2. Use Images that Work

One quick perusal of Pinterest and it’s clear how visual a site it is. With such an emphasis on visual impact, your images are the cornerstone of any pin you share.

What makes the top Pinterest pins so popular?

Use quality images when utilizing Pinterest for business.

3. Use Optimal Pin Size

All pins have the same width, with an unlimited length. A good size to shoot for is 736×1102 pixels for a typical pin. It’s not too big, and not too small. Canva’s Pinterest template is this size and makes sizing your images a lot easier.

4. Use Instructographics

Sometimes it’s good to take advantage of the longer length allotment. The term “instructographic” was coined by Pinterest and it is another name for infographics. These are popular because of their DIY, how-to nature, which we know is popular on Pinterest.

Use instructographics when utilizing Pinterest for business.

How to Get Your Pins Seen and Shared: Optimizing Your Pins

It’s one thing to create a fantastic pin, but it’s a whole other game to get it seen and shared. No one is going to find your pin if you don’t optimize for engagement.

Know the Best Times to Pin

The best times to pin depend on your target audience’s habits, so you should always test for your specific optimal posting times. On average, the best times to post are 2 PM – 4 PM EST and 8 PM – 1 AM EST; and, research by HubSpot says Saturday morning is THE best time to post.

Make It Easy to Pin Content from Your Sites

Add a hovering Pin It button to any image on any of your sites or your phone app through Pinterest directly. If you use WordPress, there’s a Pinterest Pin It Hover button plugin.

These simple-to-integrate buttons direct your site visitors to either check out your Pinterest account or actually pin your site’s content on their own accounts. If you don’t have these buttons, there is little chance your site will bring ANY interaction with your Pinterest account.

Optimize your pins when utilizing Pinterest for business.

Connect with Your Other Social Media Platforms

You don’t want to have to start over with followers when you create a new social media account. It’s super easy to connect your Instagram, Youtube, and Etsy accounts to your Pinterest for Business account.

This will help you get more followers by tapping into the ones you already have on other platforms. It also will help spread your content across platforms so more eyeballs see it. It will add relevant buttons to your Pinterest account.

To connect your social media accounts:

  1. Go to your “Settings” in the dropdown menu
  2. Go to the “Claim” section
  3. Connect your accounts by hitting the “Claim” button
Utilize your Pinterest for business by connecting your social media accounts to your Pinterest account.

Share Pins in Your Newsletter

Take the difficulty out of getting people to find your pins by sending the pins straight to them! Your newsletter is the perfect place to throw in a couple of your latest pins and direct subscribers to your Pinterest account. Try this:

“Our most popular pins from this week. Head on over to our Pinterest for even more!”

SEO for Pinterest

You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. Don’t worry, it doesn’t take much to optimize your pins in regard to Pinterest searches. Just follow these steps:

  • Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins.
  • Step 2: Add your keyword/keywords to your pin titles.
  • Step 3: Add your keyword/keywords to your pin descriptions.
  • Step 4: Add your keyword/keywords to your pin image file names.

As with any SEO you use, make sure not to sound too “keywordy.” Don’t go too crazy and add three keywords to your title and descriptions like a robot would. Optimize and still sound human by simply adding a strong keyword within the right context.

Use a Call-to-Pin

In the same way you use a call-to-action in your ad copy, a call-to-pin will significantly increase the engagement of your pins. In your pin’s description, add a little something like:

“Repin to your own inspiration board.”

Engage to Build Relationships and Gain New Followers

Now that you know what kinds of pins are popular and how to get your pins seen, the next step in Pinterest marketing is to use your pins to build relationships with followers and influencers that will grow your reach.

As we all know, more reach = more success.

Knowing what users look for when following other accounts will allow you to give them what they want and, in turn, grow your following. A little mind-reading never hurt anyone.

The University of Minnesota’s Pinterest study found that the three main factors that Pinterest users take into consideration in the should-I-follow-or-not decision-making process are:

  • how many accounts you are following/are following you
  • how many pins you have
  • how many boards you have
A graph that shows the most important factors when getting more followers on Pinterest.

To be on top of those factors and build relationships to grow your reach, you need to:

Post Frequently

To get more Pinterest followers, you should post between 5-30 new pins every day. Make sure you are not just repinning the content of others, but also pinning your own unique pins with your own content.

Warning! Avoid a major Pinterest faux pas: don’t pin all 30 new pins within 5 minutes. Spread your pinning throughout the day.

Tip! You can schedule pins with a business account.

Scheduling pins is a great way to optimize your Pinterest for business.

Engage with Followers, Reply to Comments

Just like you respond to tweets, Facebook posts, and Instagram comments, engage with your followers directly by answering their questions and responding to their comments. Go the extra mile and address them directly, using their names to really take your customer service to the next level.

Comment on Your Followers’ Pins

Engagement is a two-way street. You need to reach out to your followers’ boards as well. Leave comments on their pins so they’ll feel some love. Their followers will see your brand, too!

Follow and Engage with Popular Boards

The best way to see a successful Pinterest strategy in action is to follow and engage with popular boards. You can learn a lot from the big dogs. See what kinds of pins they pin, what kinds of boards they have, and how much engagement they get. Your goal is to get on that level!

If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards.

Tip! It’s a good idea to follow popular boards because they are relevant to your industry and business as opposed to “just because” they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway.

Invite Others to Pin on Your Boards with Open Boards

Another cool board feature for marketing is the Open Board, which allows users to contribute their own pins. All you have to do is give them pinning access by adding their name or email. You, as the creator, of course, have full veto power, and your contributors aren’t able to change the board name or description.

This feature is great for marketing because you get your community involved in a personal way.

Invite your followers and get big authority brownie points if you can get industry experts and leaders to contribute to your boards!

Case Study: Women’s Health Magazine

Women’s Health Magazine created an open board called “Vision 21” where their followers pin their goals and visions. It promotes fan interaction and the brand at the same time! Talk about win-win.

Women's Health Magazine created an open board on Pinterest called "Vision 21" to promote their brand and create engagement.

Build Influencer Relationships

Reach a wider audience and gain more followers by reaching out to influencers in your field.

Start by following their boards, repinning their pins, and leaving engaging comments on their pins. Once you’ve dropped your name that way, you can initiate a bigger collaboration.

Ask if they will post on a board of yours, or offer to contribute to one of their boards. Offer ideas for their boards and show that you are familiar with their content when initiating collaboration, and you’ll be closer to that “yes” you’re looking for.

Case Study: Mejuri

Mejuri set themselves up for some great collaboration with their board dedicated to their community with the #thefinecrew. The Fine Crew board showcases their products worn by their community. Small influencers and brand partners are featured in Mejuri’s Instagram and Pinterest making it a great opportunity for cross-promotion.

Mejuri Jewelry optimized Pinterest for business by creating a board dedicated to their community.

Find Friends from Other Social Media Platforms

You know that when you create a new account with Instagram or another social media platform, they ask if you want to “Find Friends” using your phone’s contacts or Facebook friends.

Well, to save time and get a solid starting foundation of followers, Pinterest allows you to search for existing accounts.

Use Pinterest for business by finding friends from other social media platforms.

How to Promote Your Brand Successfully: Business Pinterest Account Strategies

In addition to posting high-quality pins and engaging with the community, there are steps you can take to promote your brand across the platform. These will help you to stand out for greater chances of success.

Integrate Rich Pins

My friends, I would like to introduce you to Rich Pins. Trust me, they have earned their name. You’ll see the big brands like Target and Walmart taking advantage of Rich Pins and you should, too!

I’m not guaranteeing that you will be rolling in a pile of Benjamins with just a couple of Rich Pins, but there is a reason they are called “Rich Pins.” They are full of valuable, traffic-generating information; and, right now, they are the best direct strategy for growing your sales in the Pinterest sphere.

Rich Pins come in 3 different flavors: recipe, article, and product, all fully loaded with their own set of valuable features that will boost your engagement and direct traffic to your site.

Perks of Rich Pins

When you apply for Rich Pins, you’ll get real-time information automatically updated on your pins and more ways to direct people to your site because your site will be linked to your Rich Pins. No hassle, no fuss. Just leads.

This example, from Urban Outfitters, shows the features of a “product” pin at work. You’ve got an official link to the store’s site, as well as updated live price and stock availability information.

Experience the perks of Rich Pins when you use Pinterest for business.

“Article” pins are also valuable in that they can promote your blog posts and direct Pinterest users to your blog. Article pins come with a larger title with your brand’s logo, a description, and a call-to-action at the bottom with a direct link to your original site.

Pin articles on your Pinterest to promote blog posts.

How to Integrate Rich Pins

For any of your Rich Pins to have even the potential to direct traffic to your site, you need to get them validated on the Pinterest site itself. (If you aren’t the most tech-savvy, you’ll probably want some help from your web developer…it involves meta tags.) Here’s how to do it:

  1. Go to this page.
  2. Decide what kind of Rich Pin (product, recipe, or article) you want to apply for.
  3. Read the documentation for your Rich Pin type.
  4. Add the appropriate meta tags to your site.
  5. Validate your Rich Pins and apply to get them approved.
Use your Pinterest for business by getting Rich Pins validation.

Once your Rich Pins are approved by Pinterest, they will be out there for the entire Pinterest world to see, to repin, and to be directed to your site.

I’m not telling you that you should think about using Rich Pins because it would help your business. I’m telling you that you NEED Rich Pins if you want to keep up in the crazy social media marketing world.

The Fortune 500 companies are all using Rich Pins. Follow the big boys, and you’ll have the potential for some serious growth.

Mix Up Your Content

The rule for all social media is to mix up your content. You will lose the interest of your followers and lose your chances of gaining any new ones if your content is static and not diverse enough.

Please, whatever you do, don’t just post product photos. Do you remember that study done by The University of Minnesota? Well, the diversity of pins was the eighth most important factor when users were deciding whether to follow an account. Throw in some other boards that give your followers added value to avoid coming off as overly salesy.

Case Study: Benefit Cosmetics

The official Benefit Cosmetics Pinterest does a great job of mixing up their content without stepping outside their niche. They have boards dedicated to their latest and hottest products, like “POREfessional Fam” and “Hoola Fam,” but also have a board just for “Behind-the-scenes at Benefit.”

Benefit Cosmetics does a great job of mixing up their content and staying within their lane.

All of these boards relate to their cosmetic products; but, by giving “A PINK me-up for you!,” they aren’t just saying “buy our makeup,” but “see how our makeup can help you.”

Include a Direct Link to Your Site

Not all of your pins are going to make sense as Rich Pins. (Product photos, events, and articles benefit from the added information provided with Rich Pins, but not all of your content will.)

It’s all about context.

When you are pinning images to your “brand inspiration” board, you don’t need Rich Pins. Relevant quotes to your business definitely wouldn’t call for a Rich Pin.

There is one piece of information that comes with Rich Pins that your other “simpler” pins need, too: a direct link to your site.

Even your inspirational pins need a link to your site because if one quote you posted last Tuesday changed one of your followers’ lives, they likely will want to check out your brand. If you have a link to take them to your site, they don’t have to go searching for information, and you increase the chances of them finding your site.

Simply include the link in your pin description, and you’re good to go.

Put Your Most Popular Boards on Top

Over time, you’ll be able to see which boards are more popular and get more engagement. Put your best foot forward and move these boards to the top of your page so when users come to your page, they will see your best material.

Keep It Seasonal and Relevant

Another way to keep your content fresh is to piggyback off of holidays, seasons, and events. Like the Benefit Cosmetics’s “Holiday Glam: LEAF x Benefit,” the more specific boards add more relevancy and catch attention because they make those products even more specific and create a sense of urgency. Take advantage of that!

Create a Board Just for Blog Posts

Grab all those article Rich Pins you have, and organize them into their very own board! You’ll want to put this board at the top of your page so your followers will see it first thing. This will help draw traffic to your site and make it easier for users to find your content since it’s all in one easy-to-find-board. They will thank you.

Track Your Success and Learn the Strategies that Work with Pinterest Analytics

One of the newest features on Pinterest for Business is the super helpful Pinterest Analytics. This feature is only for business accounts and allows you to see:

  • Which pins and boards from your profile people love most
  • What people like to save from your website
  • Who your Pinterest audience is, including their gender, location, and other interests
  • Which devices people use when they’re pinning your stuff
  • How adding the Pin It button to your website leads to referral traffic from Pinterest
Use Pinterest Analytics when utilizing your Pinterest for business.

Why are these statistics important to you?

Because they will help your account and your reach grow.

The information gained from your Pinterest Analytics shows you which strategies work and which ones don’t. Knowing this, you will be able to build your future Pinterest strategy based on hard facts. The strategies that work are proven because you proved them.

To get access to your Pinterest Analytics, you’re going to need to verify your website first.

You need to verify your website in order to use Pinterest Analytics.

There is another reason verifying your account is a good idea. It will help you gain authority and build trust. When Pinterest users see that little globe icon with a checkmark next to your website, they know you’re legit.

You can verify your website in the settings section by adding a meta tag. This will give you a verification badge, and you’ll be official. If you choose not to verify your site, you can still include a link to your site on your page, but you won’t be able to use Pinterest Analytics.

Don’t miss out on the crucial information Pinterest Analytics will give you. Verify your account!

How to Start Using Pinterest for Business to Improve Your Visibility and Promote Your Brand Right Now

I just threw a lot of information at you, I know. Don’t feel overwhelmed. The aspects of this guide are all totally necessary and can be broken down easily.

Just to quickly recap…

Your Pinterest for Business account comes with a ton of marketing power that’s completely different from a personal account. To tap into that power, you need to:

  1. Create popular images that are:
  • bright
  • crisp
  • high quality
  • 736×1102 pixels
  • infographics
  • in popular categories
  1. Get your pins seen by:
  • pinning from 2 PM – 4 PM EST and 8 PM -1 AM EST
  • using keywords in pin titles, descriptions, and image file names
  • linking to your other social media platforms
  • adding the Pin It hover button and Pinterest widget to your sites
  • sending your pins in newsletters
  • adding a call-to-pin in your pin descriptions
  1. Engage with followers and influencers to grow your reach by:
  • pinning up to 30 times per day
  • responding to follower comments
  • commenting on follower pins
  • following popular boards and commenting
  • inviting followers and influencers to pin on your boards
  • building influencer relationships
  • using “find friends” from Twitter and Facebook
  1. Promote your brand successfully with:
  • Rich Pins
  • direct site links in descriptions
  • a variety of content: seasonal and relevant
  • your most popular boards at the top
  • a board dedicated just to your blog posts
  1. Use the information from Pinterest Analytics to create a more successful future strategy

If you follow the strategies here and learn from the engagement you get, your Pinterest for Business account will continue to develop for the better, attract more of your target audience, and direct people to your site.

Happy Pinning!

New Pinterest Features To Focus On

What’s new for business owners on Pinterest? Take a look at these seven new features:

For Merchants: Idea Pins

An iteration of Story Pins, Idea Pins are a new feature for business accounts.

Idea Pins give creators the opportunity to showcase a different side of their business. With Idea Pins, you can create inspirational content without a direct focus on products or services. This enables you to engage with your audience in a new way.

The suite of editing tools makes it easy to get started. They include:

  • Video recording and editing for up to 20 pages of content
  • Voiceover recording so creators can add their own personal voice
  • Music selection by Epidemic Sound
  • Ghost mode transition tools
  • Detail pages for instructions or ingredients
  • Interactive elements like people tagging and stickers
  • Multi-draft save so Creators can publish more ideas
  • Export options to share content beyond Pinterest
  • Topic tagging

With the new Creator Code and comment moderation, Idea Pins are a safe and inviting way to engage with your audience.

For Consumers: Takes

In addition to Idea Pins, Pinterest has made it possible for consumers to respond directly to merchants and businesses: with Takes.

Takes is a way for consumers to share their own video content that responds to a brand’s video content. The Takes are linked directly to the original creator’s Idea Pin.

Build community by interacting with consumers’ Takes. You can even pin your favorite Takes for each of your Idea Pins.

For both merchants and consumers, new publishing tools include:

  • seasonal and interactive stickers
  • thousands of music tracks with new editing capabilities
  • new video editing and recording capabilities
  • preview mode which helps creators see the final output before publishing

For Consumers: Try-On for Home Decor

Amazon, IKEA, Target, Nike, and Warby Parker… what do these companies have in common? They use augmented reality to improve the customer experience.

These retailers, and many more, allow consumers to see what products will look like in their reality. That is, they allow them to try them in their space or on their body with a simple turn of their smartphone camera.

In early 2022, Pinterest joined the ever-growing list of companies above. They announced they would be offering an augmented reality experience, particularly for home decor.

Pinterest incorporated an augmented reality feature to enhance customer experience when shopping for items, particularly furniture.

Available in the United States on Android and iOS, users have quickly taken to the new feature. Early data shows that lens camera searches are increasing. In addition, consumers are five times more likely to buy products featured in Try On-enabled pins than standard pin

For Merchants: ‘Shop’ Tab

If you’re a merchant who’s been wanting to display your products more prominently on Pinterest, then you’re in luck! The new ‘Shop’ tab enables you to do just that.

Mejuri Jewelry takes advantage of the "shop" tab to feature products.

Showcase the best of your products, including categories and curated collections, in an easy-to-shop format:

Create an easy-to-shop format when utilizing Pinterest for business by creating custom categories for your products.

This pairs well with a consumer feature released in 2021, the Shopping List. With the click of a button, Pinterest users can now save product pins to a designated Shopping List. From here, they’ll be able to return to purchase the item in the future and even receive price drop notifications.

For Merchants: Product Tagging Pins

Help Pinners move from inspiration to action with all new Product Tagging Pins. As the name of the feature suggests, merchants can now make their lifestyle Pins shoppable.

Add up to eight products from your claimed website to your inspirational lifestyle Pins.

Use product tagging pins if you're a merchant to optimize your Pinterest for business.

From outfits to furniture to home decor, this is the perfect way to showcase your products naturally.

Best of all, you can add product tagging to your existing Pins. This means you can go back to older, popular Pins and revitalize them with a link to your current product catalog.

For Merchants: Video in Catalog

Speaking of your catalog, Pinterest now makes it possible to add product-focused videos to your product catalog. This allows Pinners to see your product from multiple angles with the ultimate goal of helping them to make purchasing decisions.

For Merchants: Shopping API

Accuracy is important – to both merchants and consumers – in e-commerce. In the past, data quality was a concern when running a shopping campaign or promoting a curated collection via Pinterest. After all, inventory and availability change frequently during a campaign and pricing updates can also be an issue.

So what’s the solution?

Shopping API!

Use shopping API if you're a merchant to optimize your Pinterest for business.

Pinterest’s Shopping API enables merchants to make a direct connection to Pinterest. This means they can provide the most up-to-date data information, particularly inventory and price, when it matters. How accurate exactly? According to early tests, up to 97%!

FAQs

What is a business account on Pinterest?

A business account on Pinterest is an account that gives users special access to features like analytics, pin scheduling, and business resources.

What is the difference between a personal account and a business account on Pinterest?

A personal account on Pinterest is just for casual use. You have access to create pins, boards, and Secret boards, but with a business account, you will have access to analytics, scheduling, and other resources. You will also have different terms and policies to comply with. Pinterest for Business was made to give you insight on your Pinterest so you can actively grow.

Are business accounts on Pinterest free?

Yes, Pinterest for Business is free to access. Anyone can sign up for an account or you can convert an existing personal account into a business account.

How do I set up Pinterest for business?

Go to https://www.pinterest.com/business/create/ and enter all relevant details for your business. That includes contact information, business name, type of business, and website URL. Once created, you can then claim your website which gives you access to Pinterest analytics among other features.

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Conclusion

Social media marketing is crucial to building brand awareness and steady relationships with customers. Pinterest is one channel that can help you do the same thing for your business. As a visual platform, it stands out because it acts like a visual search engine tailored to user interests. With the right strategy, Pinterest can improve your SEO, your customer outreach and help your business gain new fans.

How will you use a Pinterest business account to amplify your marketing?

Source: New feed 2

Your Facebook Ads are Not Performing? Here’s Why

An audience member taking a picture with their camera phone at a crowded event.

Looking for a diverse online ad platform that will put your marketing campaigns in front of tons of people? Facebook Ads is the way to go.

With an almost endless amount of detailed targeting options and features, you can reach virtually any Facebook user with an ad. Combine those targeting options with the functionality of Meta Business Suite; and you’re ready to dominate the platform.

But the sheer number of targeting options also presents big problems for the average Facebook advertiser. The platform is almost so complex that it can leave inexperienced users overwhelmed.

Case in point, most people create custom audience targeting on Facebook but have no idea how to optimize it. That’s a problem, given that there are more advertisers on Facebook than ever before. Competition is rife, which means businesses must make full use of the opportunities available to them.

If your Facebook ads are not working, it could be a problem with your custom audiences. Facebook custom audiences are the bread and butter of Facebook’s ad platform. It’s why it’s so popular in the first place. So when users don’t find success, they quickly give up, claiming that Facebook Ads don’t work. Or believing that Facebook isn’t meant for advertising.

But that’s not true. And thankfully, there are several ways you can fix your custom audiences to perform better.

Here’s why your Facebook custom audiences are failing and how you can fix them ASAP to improve your Facebook ad effectiveness.

Don’t Only Target Demographic Data

One of the biggest reasons your Facebook custom audience is not working is because you are using basic demographic data.

A standard marketing playbook will tell you to create simple buyer personas or customer profiles that describe your typical customers. These are a great tool when you are finding your target audience.

They usually look something like this:

Create buyer personas for custom audience targeting on Facebook.

Buyer personas are a summary of basic information, including a name, age range, gender, and job title.

Now, don’t get me wrong. Buyer personas are amazing. I use them on a daily basis to drive sales and traffic to my businesses. But when it comes to Facebook Ads, buyer personas aren’t sufficient. They aren’t nearly detailed enough to find scalable growth and profit.

But I’ve seen a lot of marketers take data from buyer personas and use it to create a new custom audience.

For example, if you head to the Meta Business Suite (formerly Facebook Business Manager) and create a new audience, do you create something fairly basic like this?

Basic way to create a target audience on Meta Business Suite.

Saved audiences on Facebook are great. But not when you limit yourself to demographic-based targeting. Simple metrics like age and gender aren’t going to get you qualified buyers.

Just take a look at how diverse and large this audience is:

Only using demographic-based targeting on Facebook may be one reason why you're custom audience targeting is not working.

Trying to target 33 million people with a single ad set and a niche product isn’t going to get you very far. Why? Because if 33 million people were interested in your product, you wouldn’t need Facebook to advertise.

You simply can’t appeal to everyone. And that’s fine! If anything, it’s a good thing. Larger audience sizes on Facebook often perform poorly because the targeting isn’t specific enough. You could be wasting tons of money on clicks and impressions without ever seeing a dime in return.

Part of this is Facebook’s fault. It asks you to create an audience when you create a new ad.

The reason why your custom audience targeting is not working on Facebook is because Facebook only provides demographic data as its main options.

And the main options are demographic data.

On top of that, if you navigate to your audience insights within the Meta Business Manager, you also see a range of demographic data:

You can see demographic data if you navigate to audience insights within the Meta Business Manager.

Facebook constantly promotes the use of basic demographic data in its analytics and audience options. It’s the most visible, widely-used form of targeting they offer. But it’s not sufficient.

So, if you see your Facebook custom audience isn’t working, it’s probably because you are relying only on demographic data. Creating a custom audience that is not custom enough is one of the biggest mistakes you can make when managing Facebook ads.

Luckily, there are literally a dozen different ways you can create a custom audience that doesn’t focus on demographic data. These include:

  • Website data using a Facebook pixel
  • The activity of users on your app
  • A list of your customers
  • Offline data you collect in-person
  • People who watch your Facebook videos
  • People who have interacted with your Instagram account
  • People who clicked on your Facebook or Instagram shopping experiences

I’ll touch on some of these in more detail below, but why not give them all a try?

Use Interests and Exclusions

You should also focus on interests and exclusions when managing Facebook ads.

As I’ve already explained, you can’t use simple demographic data and expect stellar results. But people often glance over the Detailed Targeting option of interests and exclusions:

Use interests and exclusions within Meta Business Manager when creating a custom target audience on Facebook.

If you like to target by demographic data, but don’t use Detailed Targeting, then it’s no wonder your Facebook custom audience is not working.

Interests and exclusions let you narrow down your audience from 33 million to a few hundred thousand. This gives you a much better shot at targeting qualified buyers.

Interests and exclusions let you target anything from income to spending habits and job positions. You can get hyper-specific with your custom audience targeting on Facebook.

For example, let’s say that I run an SEO agency that works with Fortune 500 companies. I can specifically target them using the interests section:

Use detailed descriptions when creating a custom audience audience targeting strategy on Facebook.

But even then, we’re not specific enough. My audience size is still in the millions. So let’s take a moment to think more about my ad. I can ask myself the following questions:

  • Do I sell to specific segments or industries?
  • Are there customer types that make up the majority of my sales?
  • What job positions do they hold?

Answering these questions can narrow down your audience even further. In this example, let’s say that I only find myself closing deals with chief marketing officers.

I’d select the following:

Include specific job titles like "Chief Marketing Officer" when diving into custom audience targeting on Facebook.

That gets us a little closer, but we still have a ways to go. Because even within this level of specificity, there will still be some segments of this audience that aren’t interested in my product.

For example, let’s say sales managers don’t show a lot of interest in my agency. So, I’d want to exclude them from targeting:

Include specific job titles involves "sales" when diving into custom audience targeting on Facebook.

Narrowing down your custom audience with interests and exclusions will help you refine your custom audience to a sensible size.

For example, I’ve narrowed my audience down to just over 700,000 thanks to those three inclusions and exclusions.

The audience size on Meta Business Manager indicates a potential reach of 730,000 people for a potential ad campaign.

Keep tailoring these groups as much as you can. Don’t limit your Facebook ad effectiveness because you haven’t been as specific as possible.

Make Sure Your Recency Window Isn’t Too Short

Most people use custom audiences when they run simple remarketing ads on Facebook. That’s because you can quickly set up a new website-visit-based remarketing campaign and audience within Meta Business Manager.

But custom audiences for remarketing often fail for one very specific reason: the default 30-day cookie window isn’t effective.

Here’s what it looks like when you create a new custom audience based on website visits:

Adjust your recency window beyond 30 days during your custom audience targeting on Facebook.

Facebook defaults to custom audiences from the last 30 days.

This is the number of days you want people to remain in your audience after meeting the traffic criteria or goal. In plain English, this means that when someone visits your website, they will only remain in that audience for 30 days after that visit.

But that’s problematic when you look at the typical sales funnel:

Think about the typical sales funnel when you develop custom audience targeting on Facebook.

Most customers won’t make a purchase the first time they see your product. They’ll need to transition through the various stages of the buying process first.

In the awareness stage, customers are still trying to figure out what their problem is and how they can solve it. They are only just beginning their research. In the interest stage, they start to explore various products or services to fix their problem. They have still not committed to a purchase, and they are considering your competitors.

Next, they decide which business they think will help them the most. They still haven’t made a purchase at this stage. It’s only when they finally take action that you see a return on your investment and a full completion of the sales cycle. And that conversion cycle can last much longer than 30 days in many cases. In fact, research shows that almost three-quarters of B2B sales to new customers take at least four months to close.

If you’re lucky enough to convert prospects to sales in fewer than 30 days, you’re probably fine with Meta Business Manager’s default settings.

But if you are like most of us who aren’t able to convert a non-brand-aware user to a customer in under one month, you should be using a much longer window for your audience.

BigCommerce first noticed this mistake when they were running ads for clients and found that the conversion windows were heavily delayed:

Some of BigCommerce's Facebook ads were not working because their conversion windows were too short.

Tons of the sales for their client weren’t coming in until 12-30+ days. So a 30-day window wasn’t the most efficient option.

So if your retargeting Facebook ad is not working, use a longer window like 30-90 days, instead.

Use a 60 day window when developing custom audience targeting on Facebook.

Experiment with this number by creating two custom audiences with different cookie windows to see which performs best over the period of two months.

Target by Specific Page Visits and User Flow

One of my favorite ways to create better custom audiences and fix Facebook ads that are not delivering is to get even more specific by targeting users who visit specific pages and take certain actions.

We know that demographics don’t cut it. Even adding in interests and exclusions might not be enough.

When all else fails, you need to jumpstart your campaign with visitors who are highly likely to buy from you. And thankfully, with custom audience targeting on Facebook, you can target users taking incredibly specific actions from your website.

Let me give you an example before we dive in. Check out this advertisement I ran for a webinar that I hosted:

Neil Patel Facebook ad using custom audience targeting.

Notice how specific it is? It’s not a basic, awareness-style ad aimed at grabbing the attention of millions. It’s directly relevant to the webinar that I was hosting at the time. And these ads were only targeted to a custom audience that showed a deep interest in my webinar.

I ran these because I knew that people would convert if they had shown prior interest by visiting my webinar landing page. So instead of remarketing to all my website visitors, I targeted specific page visits and URLs where leads showed an interest.

This isn’t the only way you can use site behavior to optimize your custom audience. You can also target:

  • High average order customers by creating a conversion event when a purchase is 20% or more above your site average.
  • The users who spend the most time on your site by targeting the top 25% of active users
  • Users who haven’t visited your site in a while.

Here’s how you can implement the same strategy to improve Facebook ad effectiveness.

Open up your Meta Business Manager and go to the audiences tab:

Go to the "audiences" tab in Meta Business Manager to create custom audience targeting on Facebook.

From here, create a new custom audience:

Click the "Create a Custom Audience" button within Meta Business Manager to create custom audience targeting on Facebook.

Select “Website Traffic” from the list of options:

Click the "Website Traffic" button within Meta Business Manager to create custom audience targeting on Facebook.

But now, instead of selecting the basic remarketing option of targeting all website visitors, select “People who visited specific web pages”:

Retarget ads to people who visited specific web pages as a part of your custom audience targeting strategy on Facebook.

Next, you can outline specific buyer behavior patterns.

For example, do you notice that people are viewing multiple pages before they buy? Are they visiting your pricing page after a specific blog post?

What is the common user path?

If you don’t know, head over to Google Analytics and open up the “Behavior Flow” report:

Learn the common user path of people who go on your website by opening up "Behavior Flow" within Google Analytics.

This will show you how people are moving through and interacting with your site before they convert:

The Behavior Flow within Google Analytics will show how your website visitors are navigating your website.

Start to analyze the most popular entry points and typical viewing paths customers take on your website. If you start to notice trends and common sequences, you can take advantage of them to create a specific custom audience.

For example, a common user flow on my site looks like this:

About page -> blog post -> consulting page conversion

I’ve noticed that the majority of people who convert on my site follow that same route.

Once you’ve figured out a great behavioral pattern, head back to the Business Manager and input those links:

Input specific links into Meta Business Manager to help your custom audience targeting on Facebook.

This is the path I mentioned earlier, which will add visitors to a new custom audience when they land on these three pages over the course of 60 days.

This is a hyper-specific audience based on specific page visits that I’ve seen convert well. I’ve even received ads on my own Facebook page that I can tell are using this strategy.

For example, check out this ad from Hootsuite that I got after visiting their product page:

A Hootsuite ad on Neil Patel's Facebook page that demonstrates custom audience targeting.

They didn’t target this ad to everyone on their remarketing list or everybody who visited their website once. They only targeted visitors who visited a specific landing page.

Custom audiences tend to fail due to a lack of creativity and detailed targeting. If your Facebook ads are not delivering, try to create a custom audience based on site visits and behavior flow to drive more sales.

Make Sure to Target by Frequency

Another great way to fix a failing custom audience is to simply add another parameter: Frequency.

In theory, the more someone has visited your site, the higher the chance that they’ll buy from you.

First-time visitors aren’t likely to convert.

In fact, 92% will not purchase from you on the first visit. So if you don’t sort by frequency, you continue to risk targeting too large of an audience.

As we discussed, the sales funnel is complex. Especially when it comes to Facebook. Here’s an example of just how complex a sales funnel can be when using Facebook Ads.

The complexity of the sales funnel when using Facebook Ads.

Sometimes it takes upwards of five ads to convert a customer.

And it’s the same way with your website. If you can’t expect first-time visitors to buy, you shouldn’t waste ad spend on anyone who hasn’t visited your site more than once. That’s why you need to enable frequency targeting when managing Facebook ads.

Enable frequency tracking by clicking “Further refine by” when creating a custom audience.

Click "further refine by" when you are creating a custom target audience on Facebook.

Next, select a frequency from the menu.

Now you can add an extra buffer layer to your custom audience to give you an even better shot at converting users with less money and fewer ads:

A Facebook Manager screenshot showing how to add a buffer layer for a custom audience.

Here’s what your entire custom audience will look like:

Custom audience targeting on Facebook.

In the above example, a user will get added to your custom audience if they visit your specified URL two or more times within 60 days. This is one of the easiest fixes when your Facebook custom audience is not working.

Simply up the frequency, and you’ll narrow your audience to users who’ve shown strong engagement levels on your site.

Create a 1% Lookalike Audience

Lookalike audiences are pretty simple. You create a custom audience from your email list, and Facebook replicates that audience with new people.

Facebook does this by taking your existing customer list, matching those emails to accounts, and then finding other users with similar data that would also be interested in your products.

And it works.

It’s great for creating fast custom audiences without doing the legwork of interests, exclusions, or detailed remarketing optimization.

Lookalike audiences give you the option of choosing what percentage of the population you want to target:

Choose between 1% and 10% audience size when creating a lookalike audience.

The range is from 1 to 10%, with 10% producing the largest audience size and 1% producing the most specific and smallest audience size. 10% will net you 10% of the total population in the countries you choose, with those selected more closely resembling your other audiences and customers.

Given that Facebook’s user base totals 2.9 billion people, you might think that a 10% lookalike audience sounds like a good idea. A bigger custom audience will generate better results, right?

Actually, the exact opposite is true.

AdEspresso proved this by spending $1500 on a lookalike custom audience experiment in 2017. They wanted to test the three most common levels of lookalike audiences: 1, 5, and 10%. So they conducted a study over a period of 14 days, using the same ad for each audience.

AdEspresso's range of lookalike audiences ranging from 1,5, and 10% audience size.

These were lead-based ads that meant to capture emails via lead magnets. They offered deals to customers who had shown interest in their blog posts or services but weren’t ready to convert just yet. So when someone clicked on the ad, they had to enter information to receive the free e-books.

AdEspresso using lead-based ads to capture emails in order for those who clicked on their Facebook ad to receive their free guides.

Next, they created a new campaign and used Facebook’s A/B testing functionality to test their audiences against each other.

AdEspresso used split testing as a part of their custom audience targeting on Facebook.

With Facebook, you can split-test multiple audiences, which is what AdEspresso used to simultaneously evaluate those three audience levels. Their timeline was 14 days with a budget of $1,500, which gave them $35 a day to spend:

AdEspresso spent $35/day for 14 days as a part of their custom audience targeting on Facebook.

They set up their three targeting percentages:

AdEspresso setting up 3 audience percentages as a part of their custom audience targeting on Facebook.

The results showed some significant data as to why many marketers were not finding success with this custom audience type. Here’s some of the most important information and concluding data that they found:

The results of AdEspresso split testing their lookalike audiences demonstrating Facebook ad effectiveness.

You can see the results of the study in the image above. The far left column is the 1% audience, the middle image is the 5% audience, and the far-right image is the 10% audience.

The 1% lookalike audience had a cost per lead of $3.748. The 5% lookalike audience had a cost per lead of $4.162, and the 10% lookalike audience had a cost per lead of $6.364.

One key factor stood out that proved how effective smaller audiences are on Facebook:

The 10%-based lookalike audience was found to have a 70% higher cost per lead than the 1% audience. That could be a game-changer for improving Facebook ad effectiveness.

So, what’s the reason behind the results? Larger custom audiences just aren’t specific enough to drive great results.

10% audiences sound great in theory because they give you the option to corral tons of users, but they just don’t deliver specific enough results. Targeting a large audience usually works, but on Facebook, more users mean less targeting accuracy.

Creating a 1% lookalike audience of your own is easy. Simply navigate to your audiences section under your Meta Business Suite and select Lookalike Audience.

Create a lookalike audience in Meta Busines Manager as a part of your custom audience targeting on Facebook.

Next, you need to choose the source for your lookalike audience.

Choose the source of your lookalike audience within Meta Business Manager.

The source could be anything from a custom audience to an email list to a specific page or profile. Once you’ve selected it, make sure you select 1% as your audience size.

Choose 1% for "audience size" when selecting a source for your lookalike audience for custom targeting.

If you want to perform your own A/B test like AdEspresso, click on Show Advanced Options.

Click "show advanced options" if you want to A/B test your lookalike audience as a part of your custom audience targeting on Facebook.

Then, select the number of audiences and the sizes you want to create.

Click "show advanced options" if you want to A/B test your lookalike audience as a part of your custom audience targeting on Facebook.

Try creating an audience at 1%, 5% and 10%, just like AdEspresso did. Once you’ve done this, head to your Ads Manager to create a new lead magnet ad.

Create a lead magnet ad as a part of your custom audience targeting on Facebook.

Before continuing, make sure to select the split-testing feature to compare your audiences with the same ad.

Click the "Create Split Test" feature when creating an A/B test for lookalike audiences.

Now that you have enabled the split-test feature, scroll down to the variables section.

Choose which variables you want to test  when doing custom audience targeting on Facebook.

This is where you can choose what variables you want to test.

You have three options here. For this custom audience test, you want to select the Audience option:

Select the audience option for this custom audience test on Facebook.

You’ll notice two different ad sets to begin with. But thankfully, Facebook allows you to test more than two ad sets at a time.

Hit “Test Another Ad Set” to add a third to your list.

Test multiple ad sets to enhance Facebook ad effectiveness.

If you created four or even five lookalike audience versions, feel free to add the corresponding amount of ad sets to make this split test accurate.

Next, click “Edit” on each ad set to select your corresponding lookalike audiences.

Edit each ad set to split test multiple lookalike audiences as a apart of your custom audience targeting on Facebook.

Once you’ve done this, you’re ready to push your new ads live and see which audience produces the most conversions at the lowest costs.

Remember, Facebook custom audiences are all about specificity. Don’t make the cardinal sin of trying to cast too wide of a net. The more specific your audience, the better your conversion rate.

Custom Audience Targeting on Facebook FAQs

What is a #2654 error?

A #2654 is a failure to create a custom audience. It occurs when Facebook does not have permission to create a custom audience from one or more of your event sources.

What happens if your audience is too broad when you set up a Facebook ad?

If your Facebook ad audience is too broad it won’t be very effective. Targeting too many people will result in high CPCs and low conversion rates. That’s why it’s important to use a custom audience to narrow down your target audience as much as possible.

How long do Facebook custom audiences last?

The maximum time people can stay in your custom audience is 180 days. After that time, users will be removed unless they trigger an action that includes them in the audience again.

How small can a Facebook custom audience be?

The minimum number of people you can have in a custom audience is 100. That being said, you should be creating larger audiences if you want to have success with Facebook ads.

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Conclusion

Meta’s advertising platform is one of the best ways to reach new customers. With boost posts and ever-powerful remarketing, you can reach almost anyone. On top of that, custom audiences are a gold mine when it comes to detailed targeting.

But with so many options to choose from, they can often cause problems for marketers. Having tons of features is wonderful, but it can also be overwhelming. Targeting is the main reason your Facebook ad is not working.

If you target the wrong audience with the wrong offer, you won’t get a single sale. But if you target the right audience with a stellar offer, you can skyrocket sales almost instantly.

One of the biggest mistakes is targeting only demographic data. Most people don’t target interests and exclusions, either. Those are both huge mistakes when using custom audience targeting on Facebook.

On top of that, people target too narrow of a recency window, limiting their sales potential. Instead, try creating custom audiences using your Google Analytics data. This will allow you to target users who have shown proven interest with specific offers.

Try targeting by frequency, too. This will help you appeal to people further down the sales funnel who are more primed to buy. Lastly, create a 1% lookalike audience to find the best results.

Facebook custom audiences that are properly optimized are a solid way to amp up your return on investment, so make sure to get them set up to work for you.

What are some of your best custom audience hacks to generate better results?

Source: New feed 2

6 Best Time Tracking Software Options

Why is time tracking still a source of stress for employees, supervisors, and management?

There are only two reasons, really. They’re not using time tracking software. Or, they’re using a solution that doesn’t fit with their business.

There is no third reason.

I can say that with total confidence because there are so many good time trackers out there.

Because no one should suffer any longer, I’m going to share the top six time tracking software options on the market today.

#1 – Time Doctor — Best for Keeping Tabs on Remote Employees

Time Doctor has rich monitoring features for employees who are at their computer all day. It’s a full-service time tracker that you can use for payroll and project management software, but it really steps away from the competition by giving managers insight into what their employees are doing.

Once employees download Time Doctor, they create tasks and begin tracking time. Supervisors can see what tasks people are working on, as well as get insight on mouse and keyboard activity.

They may also enable screenshots taken at random intervals to confirm people stay on task.

Website and app monitoring is another really helpful facet of Time Doctor for both users and supervisors. You can quickly generate reports that show exactly how much time each person is spending on a website or application.

For supervisors, reports surface unproductive behaviors. With Time Doctor, you can set automatic alerts when users spend too much time on problematic websites and apps, or block them altogether.

Moreover, users can better understand their work habits and where they are losing time.

There’s a lot more than just monitoring features included with Time Doctor, as it can handle:

  • Timesheets & payroll
  • Project management & budgeting
  • Offline time tracking
  • Productivity analysis
  • Daily, weekly, monthly reports

Pricing for Time Doctor breaks down as follows:

  • Basic: starting at $6/month per user
  • Standard: starting at $9/month per user
  • Premium: starting at $17/month per user
  • Enterprise: contact sales

With people working in the office, remotely, and on the go, managers lose out on a lot of the context that goes into how employees spend their time. The number of minutes worked doesn’t tell the whole story. Time Doctor can help you fill in the gaps, even if the whole office telecommutes.

There is no free version of Time Doctor, but you can sign up for a 14-day free trial.

#2 – Clockify — Best Reporting Features

Clockify is a great time tracking software for reporting features.

Clockify is a wonderfully simple solution for time tracking and project management. The free version is generous, and its paid plans are very reasonable.

What I really like about Clockify is how easy it is for users to get a bird’s eye view of their time entries for the day, week, or month.

Once they clock in—which they can do from anywhere—they see a complete list of their time entries.

From there, they can easily check if anything is missing or incorrect. Without having to open a new window, they can edit times and add information or tags to projects. They can also use the time sheet to quickly confirm that everything is correct each week.

The reporting features in Clockify are quite good, bolstered by users’ ability to put so much information into their timesheets.

Administrators can get a real-time view of project budgets and see exactly what each person is working on.

There are many different reporting filters available to slice the data however you like. Get a quick read of how things are progressing for every individual, team, and client.

Clockify is loaded with features to help users stay on track like:

  • Idle detection
  • Time audit
  • Required fields
  • Alerts
  • Bulk edit
  • Offline mode

The free version of Clockify allows unlimited tracking, users, projects, and reports. It has all the great viewing and editing capabilities that makes Clockify easy to use.

The paid plans, which are still a bargain, come with features that give administrators more control over who can see what, as well as advanced alerting and reporting features.

Here’s a breakdown of the Clockify pricing:

  • Basic: $3.99/month
  • Standard: $5.49/month
  • Pro: $7.99/month
  • Enterprise: $11.99/month per user

Integrations with Salesforce, G Suite, Freshbooks, and more than 50 other web apps make it easy to use Clockify for scheduling and payroll.

Shortlist Clockify if you need a budget-friendly time tracking solution with really helpful reporting features.

It’s not at the level of ERP software, for sure, but compared to other time tracking software, Clockify is fairly robust and really easy to navigate.

#3 – Toggl Track — Best for Holding Everyone Accountable

Toggle Track is an excellent time tracking software for holding team members accountable.

Toggl Track has a surprisingly feature-rich free forever version. For a freelancer or a consultant, this free time clock software can be used to track and invoice all their billable hours.

It’s an excellent app for personal accountability. To maintain focus, there’s an idle detector, automated reminders, and Pomodoro timer, which may change the way you work forever.

For teams, the paid plans are a little more on the expensive side, but that is because it’s able to collect and report so much information. I especially like Timeline, Toggl Track’s background tracking feature, which records time entries for any app or website you use for more than 10 seconds.

It’s an easy way to see how you’re really spending your time, and you can configure alerts to suggest tracking for specific actions, such as every time you join a certain call.

Automated alerts let you know when projects are nearing their estimated completion or are in danger of running over budget.

You can also automate email reminders for users who aren’t tracking their hours.

Toggl also has a really useful time auditing capability that helps you detect incorrect or unassigned time entries.

Some of the other features that help users save time include:

  • Time tracking across all devices
  • Chrome and Firefox browser extensions
  • Team access levels
  • Project templates
  • Google Calendar integration

Some nice features, like time audits and being able to set required fields, are only available with paid subscriptions of Toggl Track.

In addition to the free plan, which is good for up to five users, there are three tiers to choose from:

  • Starter: $9/month per user
  • Premium: $18/month per user
  • Enterprise: Contact Toggl sales for a custom pricing plan

The appeal of Toggl is that it really helps people hold themselves accountable. Between the automation and the robust monitoring, everyone is reminded of how they are spending their time.

#4 – QuickBooks Time — Best for GPS Time Tracking

Use QuickBooks Time for GPS time tracking software.

QuickBooks Time is a rebrand of a super popular time tracking software called TSheets. It used to be that TSheets was separate software that had really great integration with the QuickBooks stack–now they are one and the same.

Nothing foundational has changed about TSheets now that it’s QuickBooks Time. It’s still a great choice for employee time tracking, especially if you have many people working in the field.

This is why it’s a favorite for property developers, construction companies, and other field service-oriented businesses. It’s totally fine for shift work and salaries, but the GPS tracking features are where QuickBooks Time shines.

Employees clock in from the mobile app and managers can see exactly where they are in the Who’s Working window.

You can use geofencing to set specific areas for employee clock-in and they can upload pictures and a digital signature to confirm that everything’s done.

The real-time GPS data is also a boon for company coordination.

Quickly figure out who’s closest to the job site for optimal deployments. Any changes to the schedule will trigger alerts to let everyone involved know about the new plan.

Some of the other really handy features include:

  • Drag-and-drop scheduling tool
  • Time clock kiosk
  • Facial-recognition time clock
  • Overtime tracking
  • Reporting and forecasting
  • Alert by text, email, or push notifications

QuickBooks Time has dozens of integrations on their App Marketplace. This will make it easy to incorporate your time tracking solution with other tools, even if you aren’t using purely QuickBooks products.

Pricing for QuickBooks Time is very reasonable:

  • Premium: $8/month per user, plus $20 base fee
  • Elite: $10/month per user, plus $40 base fee

Premium doesn’t have geofencing, digital signatures, and the advanced reporting features, but it has literally everything else.

In terms of a project management app, QuickBooks Time doesn’t let you get too granular, but you’ll be a master of the entire platform within a week. For workers, there’s not a lot of education needed to use it, which makes getting buy-in a lot easier.

Get a free demo of QuickBooks Time.

#5 – Tick — Best for SMB Time Management

Tick is an excellent time tracking software to help small businesses with time management.

Tick is project-based time tracking software. It integrates nicely with tools like Trello, Asana, and Basecamp, helping managers keep projects on time and on budget.

In Tick, you create projects made up of tasks. Then, employees select the appropriate project and task, entering time from their desktop, mobile device, or even their Apple Watch.

You can set budgets for individual tasks within Tick, so managers have a better idea of where time is being lost within the larger project.

You can also create recurring projects, which can close at the end of the month and auto-duplicate for the next one. This is great for individuals and companies that use retainers or provide routine services for their clients.

The reporting capabilities in Tick are helpful for budget analysis and forecasting. Searching through data is really easy, by client, employee, project, or billable versus non-billable.

A lot of users like Tick’s auto-fill search, because they don’t have to browse for what they need.

Quite simply, Tick simplifies time management. With very little work on the user-side, those in control of the budget can make decisions based on accurate, real-time information.

Other key features of Tick include:

  • Set running timers
  • Assign people to projects
  • Chrome extension
  • Invoicing and payroll integrations
  • Easy-edit time entry
  • Bulk move time entry

A word about these last two features: It used to be that editing time entries in Tick was a real pain. They’ve since updated it so you can edit time directly in reports, as well as move all entries from one task or project to another.

Tick pricing is based on the number of projects you can create:

  • 1 Project: Free
  • 10 Projects: $19/month
  • 30 Projects: $49/month
  • 60 Projects: $79/month
  • Unlimited Projects: $149/month

With every tier, you get unlimited users, clients, and tasks. It’s super affordable for any business.

I mean, if Tick saves you 2 hours, it’s already paid for several months of service.

I really recommend this product to teams that are using Trello, Asana, and especially Basecamp, which has really tight integration. It also integrates with Zapier and more than 750 other web apps.

There’s a 30-day free trial of Tick. If you think it could work for your business, you owe it to yourself to give it a try.

#6 Lathem – Best Employee Time Tracking Software

Lathem is a great time tracking software for individual employees.

Lathem is an employee time tracking software platform. Tracking employee time is made easier even with remote teammates. You can manage employee hours and attendance from any location, anytime.

In Lathem, employees can use the digital time clock, their smartphone, or online time clock to log time and access their time card data whenever they choose.

Payroll processing is facilitated by the simple integration of all employee time card data with payroll software such as Intuit QuickBooks, ADP, Paychex, and others. With the help of our technology, you may stop employee time theft, lessen unauthorized overtime, and guarantee compliance with wage/hour laws and the Affordable Care Act.

Other key features of Lathem include:

  • Cloud-based time clock & attendance tracking
  • Face recognition, fingerprint or badge scanner time clocks
  • Payroll integrations and easy exporting
  • Easy-edit time entry
  • GPS tracking

Lathem’s pricing is based on the number of projects you can create:

  • Standard package: starts at $35/month for 10 employees or less
  • Enterprise package: starts at $3/employee per month at a $50 minimum

For being a customer, loyalty discounts are available to you. So, it actually pays to be loyal to Lathem. With every tier, you get free setup & install support as well as a 30-day money-back guarantee.

You can really get the most out of this product, from online to physical on-site software options. Lathem hits the mark for what your business needs in employee time tracking software.

What I Looked at to Find the Best Time Tracking Software

If you have searched for time tracking software before, there’s one thing you’ll notice right away.

All of the popular products deliver way more than simple time tracking.

Trying to keep track of all these additional features would be difficult, but they break down into four highly-recognizable areas:

  • Scheduling
  • Reporting
  • Accounting
  • Monitoring

Does your time tracker need to be connected to some or all of these areas?

Finding the best time tracking software is all about knowing how you want it to sync with your business. Let’s dive into the core features in each area.

Scheduling

To track your employee’s clocking in, time tracking software automatically logs their hours. In most cases, users fill out a timecard that says what project or client they are working for.

All of that information gets tracked in a timesheet.

In this example timesheet from Clockify, you can see how all the time entries are automatically mapped out over the week.

Clockify, a time tracking software, has a timesheet feature to help log hours throughout the week.

Some time tracking software comes with built-in scheduling tools that let you assign shifts and alert users when there’s a change in plans.

Time tracking software that’s light on native scheduling features usually has tight integration with the best project management solutions.

Look for the product that has what you need out of the box or connects with the tools you already use to manage your schedule.

Reporting

Time tracking software will let you monitor productivity and forecast budget problems well in advance.

The products I like pull all your data into clear visualizations.

In this example from Toggl Track, it’s easy to see how work is progressing and the impact that has on revenue:

Toggle Track, a time tracking software, has a reporting feature that helps people see how work is progressing and its impact on revenue.

Good tracking platforms also let you drill down into the specifics of each client, employee, and project.

The more advanced tools will let users and administrators add more detail, but all of the products on this list come with tools that will help you stay on budget.

Accounting

A lot of companies use time tracking software to streamline payroll and invoicing. By integrating with services like Quickbooks and PayPal, these tools can handle the job in a few clicks.

You can forget about long spreadsheets and good ol’ human error. Whenever you generate an invoice or make a payment, there’s a clear record of the work that was done.

Monitoring

Some time tracking software comes with monitoring features that let you check up on employee productivity.

These include location-based monitoring—such as GPS tracking—which ensures that employees are where they are supposed to be.

Time tracking software can also be downloaded to a specific tablet or desktop that serves as a time clock kiosk.

Like a punch card system of old, the kiosk lets employees enter a PIN or takes a picture to prove they clocked in on time.

There are also digital monitoring aspects to time tracking software, which can record the websites and applications a user visits while they are clocked in.

Some task management-specific software can also take screenshots at random intervals, to ensure that people are staying on task.

One quick, important word about monitoring and tracking software.

Before you deploy your new solution, have an open conversation with employees about what’s happening and why. Find alignment in the fact that tracking and monitoring will protect employees as much as the company.

Frequently Asked Questions

Is there a good time tracking app?

Of the time tracking tools I mentioned throughout this guide, my top recommendations for time tracking apps are: 

  • Clockify – Best reporting features
  • Lathem – Best for employee time tracking 

Both apps are easy to access for SMBs or freelancers. This is helpful for management to be more efficient and hands-off while employees autonomously keep track of their work.

Do these time tracking softwares work with any computer?

All the software is compatible with PC and Mac devices. You don’t have to miss out on the best tools for you and your team when everything can be handled in the same software on any computer. This also means when your employees are reporting hours or project times, they have access to do so from anywhere.

Why use time tracking software?

Professional service providers, institutions that use hourly workers or freelancers, and companies that use cost-plus pricing all need time tracking software for logistics purposes. Your team members should be able to simply add time entries to tasks using project time tracking software. This is how you’ll know you are meeting a need for your company before adding another expense.

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Conclusion

I don’t like to just hit expectations; I always want to over-deliver.

But my work has to be on time and on budget. It’s not possible to sustain a consistent level of service without a clear sense of how my time is spent.

The same holds true for both blue-collar moving companies and white-shoe law firms. Time is money.

Take control with time tracking software. Here’s a complete list of my top recommendations:

  1. Time Doctor – Best for keeping tabs on remote employees
  2. Clockify – Best reporting features
  3. Toggl Track – Best for holding everyone accountable
  4. QuickBooks Time (formerly TSheets) – Best for GPS monitoring
  5. Tick – Best for SMB time management
  6. Lathem – Best for employee time tracking

Individuals and small businesses should check out Clockify, Tick, and Toggl to see how far they can get with a free forever product.

Looking at those three options and thinking about larger teams and paid plans, Clockify is going to offer the best in-house reporting features. This can be really helpful for teams that are trying to track revenue and expenses across many projects.

For time management, SMBs are going to find that Tick has everything they need within an intuitive interface. It delivers a similar experience as Toggl at a lower cost. Choose Toggl if you want employee monitoring features, which you won’t get with Tick. You can’t go wrong with Lathem either – plus they offer online and hardware access that can be used to track time at your on-site location with 24/7 support.

If you really need robust employee monitoring features, Time Doctor is the product for you. You get a lot more insight into how users are spending their time that you will with other time tracking software.

In the field, QuickBooks Time outperforms the competition. The GPS tracking features work beautifully, and the mobile app keeps remote workers up to speed.

Which time tracking software features do you need for you and your employees?

Source: New feed 2

Best WordPress Maintenance and Management Services

Make no mistake: Running a website is hard.

There are so many areas to focus on, from content creation to admin, to maintaining a site via updates. This is to say nothing of security—you (and your visitors) really don’t want your site hacked.

The good news is that WordPress maintenance services can take a load off users’ shoulders, keeping their sites up to date and allowing them to spend their time elsewhere.

These services offer support and can help with website downtime, theme modifications, site backups, and more.

I’ve put together a list of the best WordPress maintenance and management services to help you get started.

#1 –?WP Buffs?Review — The Best for Site Security

WP Buffs, great for site security, is an excellent WordPress management service.

WP Buffs is a top maintenance service for those who want full confidence in their site’s security. When users purchase the service, they’ll be able to use the iThemes Security plugin—considered to be one of the best security plugins available.

The plugin exists to protect a site from nasty malware and spam, but it’s also useful for its cache feature that improves the loading speed of a site—something crucially important for good rankings.

Users also have the option to back up their entire site with WP Buffs and store it in the cloud for extra peace of mind.

Other key features of WP Buffs include:

  • 24/7 site edits
  • Speed optimization
  • Ongoing security
  • Weekly updates
  • Emergency 24/7 support

On the pricing front, WP Buffs offers multiple plans. The key ones are Maintain, Protect, Perform, and then there are a series of custom plans for those with advanced needs.

Itemized, these are:

  • Maintain / Annual or monthly / $66 a month when billed yearly
  • Protect / Annual or monthly / $133 a month when billed yearly
  • Perform / Annual or monthly / $183 a month when billed yearly
  • Custom / Annual or monthly / $290 a month when billed yearly
  • Custom Pro / Annual or monthly / $373 a month when billed yearly

The iThemes Security Pro premium plugin is included from the second package onward or the Protect tier in this case. The third level of pricing, Perform, includes four daily cloud backups, priority support, and complete malware removal.

Learn more and get started at WP Buffs.

#2 –?GoWP?Review — The Best for Agencies

Use the WordPress management service, GoWP, if you work at an agency or are a web developer.

GoWP?is an ideal WordPress maintenance service for agencies and web developers. Whether you want to expand your team or outsource more of your services, GoWP can completely support you.

It positions itself as a white-label service, which allows an agency to layer its own branding and SOPs on top of the maintenance services GoWP provides as if those services are now part of the agency’s own back end.?

The white-label focus allows GoWP to create a dedicated mailbox using a domain, provide help and support to all requests to that email, and share a white-labeled dashboard with clients.

On top of that, you have WordPress plugin updates, security monitoring, and automatic site backups with 90 days of offsite storage.

Other powerful features of GoWP include:

  • Unlimited content edits
  • Dedicated account manager (premium)
  • Dedicated WordPress developer (premium)
  • Daily security scans and malware cleanup
  • White-label help desk

GoWP has these main tiers of pricing:

  • Maintenance / $29 monthly per site? ? ???
  • Content edits / $79 monthly per site? ? ???
  • Landing page builds / $1,299 monthly
  • Dedicated developer, copywriter, virtual assistant, or designer services / Starting at $1,099 monthly

The second tier gives agencies access to a 24/7 team of experts, a support ticket dashboard, and Visual Validator WordPress updates.

The next tier jumps up in price but does provide you with a dedicated WordPress developer for it. Learn more at GoWP.

#3 –?FixRunner?Review — The Best for Tech Support

Use FixRunner for tech support when considering a WordPress management service.

FixRunner?is a great choice for dedicated tech support.

The service features monthly support time from 90 minutes to four hours—this does depend on the plan you opt for—and additional help is available if you need it.

You’ll be able to use this support time to make all sorts of tweaks to a site, including full debugs, performance improvements, and more.

I was particularly impressed with FixRunner’s 30-day satisfaction guarantee that offers a full refund, no questions asked if you’re unhappy with the service.

FixRunner also offers:

  • Speed optimization
  • WordPress core updates
  • Plug-in and theme updates
  • Uptime monitoring
  • Security scans

The service provides plans for both small websites and bigger, enterprise-level ones. There are three core plans available for smaller websites:

  • Premium / Monthly, quarterly, or yearly / $69 monthly
  • Rocket / Monthly, quarterly, or yearly / $99 monthly
  • Advance / Monthly, quarterly, or yearly / $179 monthly

If you sign up for a full year, the price drops considerably. For example, the Premium plan drops to $49 per month.

For bigger websites or Enterprise-level business, we have the following:

  • Advance + / Monthly or quarterly / $300 monthly
  • Advance ++ / Monthly or quarterly / $500 monthly
  • Custom / Monthly or quarterly / Call for price

If you run a smaller website, I think the Rocket package is a good starting point—it includes support for online shops, on-page SEO optimization, and a faster response time for sites, making it a notable offering all around.

#4 –?Valet?Review — The Best for Ecommerce Store Owners

Valet is a fantastic WordPress management service for those who run ecommerce stores.

Valet should be a top pick for those that run ecommerce stores.

It’s a comprehensive service that provides manual updates and includes uptime monitoring, security scanning, and full examinations of checkout workflows, all of which help ensure everything is running smoothly for your customers.

Some of the other highlights include:

  • Code checks
  • Reports and analysis
  • Remediation for website accessibility
  • Up to five hours of dedicated support per month

The first paid plan with Valet starts at $300 per month and includes two hours of support.

should check out the professional plan that costs $750 a month but includes five hours of dedicated support every month.

The top-tier plan with Valet is the Elite Plan that offers over ten hours of support each month, and this is quite clearly catered towards large companies that have the extra funding available.

General consultations with Valet are available and cost $175 per month.

#5 –?SiteCare?Review — The Best for Performance Optimization

SiteCare is a great WordPress management service to optimize your website performance.

SiteCare is the best option on my list for site performance optimization.?If you want a service that will optimize a site so it loads as quickly as possible, this is your top choice.

SiteCare gets to work by first looking at aspects of a site that could be causing it to slow down. This can be due to anything from poorly optimized images to faulty plugins or a web host’s quality.

Once that’s done, the service implements a series of best practices, removing the website’s weaknesses step by step until it’s responsive and efficient.

SiteCare offers the following to those that use the service:

  • Hack cleanups
  • Daily backups
  • Real-time monitoring
  • Theme and plugin updates
  • Mobile optimization

In terms of pricing, things are clear and simple. There are four key plans available:

  • Standard (annual plan only) / $82.50 per month
  • SiteCare Plus / $299 per month
  • SiteCare Pro / $499 per month
  • SiteCare Premier / $1,200 per month

The Standard plan includes access to the essentials, such as daily backups, malware cleanup, and access to support.

The more advanced plans are quite a jump, but for that, you get access to custom development hours with a specialist and a few extras such as ecommerce support and Sucuri firewall.

#6 –?The WP Butler Review — The Best for Custom Plans

If you're looking for a custom WordPress management service, then choose The WP Butler.

Only want specific parts of a service? Well, The WP Butler is unique because it allows users to customize their service plan.

For example, maybe you’re just looking for caching and speed improvements but don’t require anything else.

Monthly services with The WP Butler include malware scans, daily or weekly backups, and plugin or theme updates.

The itemized one-off service includes everything from configuring HTTPS to a custom security inspection.

Additional features of The WP Butler include:

  • Weekly site reviews
  • Uptime monitoring
  • 30 minutes of development time on retainer
  • Emergency site restoration
  • Security plugin configuration

As there are quite a few options with The WP Butler, pricing varies significantly depending on what you need.

If the monthly packages are more suited to you, these come in the following tiers:

  • The Basics / $39 a month
  • The Solopreneur / $69 a month
  • The Small Business / $129 a month
  • The Company / $299 a month
  • The Enterprise / $599 a month

One-off services range from $100 to $250, and there’s even the option of a monthly retainer. With this, you pay for a set number of hours of development work each month. Lots to choose from here.

#7 – Emily Journey & Associates Review — The Best for Site Development

Emily Journey & Associates is a great WordPress management service for website development.

Don’t you want WordPress experts building your WordPress site? Then Emily Journey & Associates is who you need to call. This women-owned and led company is an excellent choice for website maintenance services if you want direct access to a dedicated website manager.

Founded in 2012 by Emily Journey, the EJ&A team has developed a reputation for its high standard of professionalism.

Companies choose Emily Journey & Associates for their consultative approach and depth of experience with the WordPress platform.

EJ&A clients can count on:

  • Direct communication with their website manager
  • A 24-hour response time during the workweek
  • Options for WordPress training
  • A strong focus on SEO

In terms of pricing, Emily Journey & Associates is among the higher-priced agencies for website maintenance services.

Their service package options are as follows:

  • Basic Website Maintenance / $199 per month billed monthly
  • Premium Website Maintenance / $450 per month billed monthly
  • Custom Website Maintenance / Pricing varies

The website managers at EJ&A are also WordPress instructors. If you’re looking for responsive website service, they’ll do the work for you or even teach you through an informative training course. This is a valuable plus when you want to understand the capabilities and limits of your website.

What I Looked at To Find the Best WordPress Maintenance and Management Services

There are two primary ways that people outsource the maintenance and management of WordPress.

One is to pay for a managed WordPress hosting plan, which means the provider takes over a lot of the technical legwork that goes into running WordPress sites. They also provide premium customer support that goes above and beyond what you usually get with web hosting.

Companies like WP Engine, Bluehost, SiteGround, and WordPress.com (not WordPress.org) all offer managed WordPress hosting plans. These can be a great way to offload your site maintenance responsibilities, though you have to pay more than you do for “unmanaged” hosting.

Not every web host offers a managed WordPress option, though, so your other option is to use a WordPress maintenance and management service.

You really want to find a single service that covers all the WordPress responsibilities you want outsourced. There’s no sense in getting more than one, which would be confusing for everyone.

Here are the core areas you need to consider.

Security Monitoring

It goes without saying how important security is for a site in the internet age. With the increase in threats and cyberattacks, knowing someone has got your back can bring great comfort.

Most of the maintenance services on this list include top security monitoring as part of their monthly packages, although not every service will.

Some, for example, might include security monitoring as an optional extra. If that’s the case, I say it’s worth the add-on cost. At the very least, get a WordPress security plugin to cover

How essential this is depends on the size of a company, but in most cases, monitoring a site for threats and knowing what to do if attacked is key. A maintenance service removes a great deal of worry here, so I think it’s a vital area to consider.

Site Optimization

Site optimization is a broad term, but in the case of WordPress maintenance and management services, I’m mainly talking about making a site more responsive and quicker to load.

A slow website can lead to people leaving sites rapidly in today’s fast-paced world, not to mention that Google actively penalizes slower websites by pushing them down in the search results.

A WordPress maintenance service can optimize a site to load quickly, making it responsive and pleasurable to use. This is important for every single site on the internet.

Almost all the WordPress maintenance services on this list include site optimization in some form, though the exact service carried out can vary.

Backups

A site that’s a victim of a cyberattack could find itself damaged and beyond repair—that’s where site backups come in. These allow users to restore a healthy and fully working version of said site.

In fact, it might not be a cyberattack, mistakes that delete files or whole databases can happen, sometimes inexplicably.

Having a maintenance service ready and waiting to install a healthy backup of a site if something goes wrong is beyond useful. It removes a lot of the stress from potentially losing everything.

Companies of most sizes will find this a vital feature, although site backups are easy enough to do if you’re an informed solopreneur—in the case of the latter, they might not need this particular service.

Frequently Asked Questions

How to put WordPress into maintenance mode?

Create a maintenance page (.maintenance file) for your blog to inform readers when it is being updated or to create a coming soon page for a new website. The front end of the blog is fully accessible to users with admin credentials. When the plugin is activated, your blog enters maintenance mode, is operational, and only authorized users can access the front end.

What is the best WordPress maintenance service for agencies?

The list of WordPress maintenance services I recommend to agencies are:

  • GoWP?
  • WP Buffs?
  • FixRunner?
  • Valet?
  • WP Site Care?
  • The WP Butler?
  • Emily Journey & Associates

What are the best ways to secure your WordPress site?

A great path to securing your WordPress site starts with choosing a good hosting company. Install WordPress plugins to help with security that can scan for malware and monitor security, activity auditing, and other features. Make sure you install an SSL certificate to help protect sensitive information. Keep everything in WordPress updated and your site secure from hackers and you’re good to go.

What do WordPress maintenance services do?

They aid with website speed optimization, WordPress upgrades, security audits, emergency support duties, and more. In addition, they provide a variety of digital marketing services, including SEO optimization, pay-per-click management, content marketing, and more.

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  • The WP Butler?
  • Emily Journey & Associates


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Conclusion

WordPress maintenance and management services can be crucially important to the right person. There’s a considerable amount of choice out there too, and knowing where to start can be difficult.

My list covers all of the key areas to consider:

  1. GoWP?— Best for agencies
  1. WP Buffs?— Best for site security
  1. FixRunner?— Best for tech support
  1. Valet?— Best for ecommerce store owners
  1. WP Site Care?— Best for performance optimization
  1. The WP Butler?— Best for custom plans
  1. Emily Journey & Associates — Best for site development

These are respectable choices, and thinking about exact needs can help make the decision process a little bit quicker.

There’s a lot to think about when running a site, from site backups to security and optimization.

WordPress maintenance services will allow the process to become more manageable, saving precious time for use elsewhere.

Source: New feed 2

How To Make Your Content Marketing Profitable

Let’s be honest: Consistent content creation can be a huge pain.

Trust me, I know.

After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine.

From crushing cases of writer’s block to digging for topics that make readers tick, there’s no denying the challenges of showing up day after day with fresh content for your audience.

Yet there’s also no denying the benefits of blogging, and that’s exactly why you can’t afford to ignore your long-term commitment to content.

HubSpot notes that 60% of marketers list blog content as their top inbound priority. Meanwhile, marketers that blog regularly receive approximately 67% more leads versus those who don’t.

The more you blog, the more likely you are to build a foundation of traffic and leads over time.

A bar chart created by HubSpot showing the positive correlation between blogging and long-term lead generation.

But you probably already know all of this, don’t you?

The real question burning up most marketers is this: How do you know if your content is truly paying dividends? How can you be sure that you’re getting the most bang for your buck, given the sheer amount of time and resources it takes to craft a new piece?

If you’re a marketer that’s putting their blood, sweat, and tears into your content, yet see little to no content marketing ROI, you’re certainly not alone. Only 41% of marketers actually see a positive ROI for their content marketing efforts.

Ouch.

Unfortunately, I see this all the time.

There are many reasons why your content might flop, but there’s one particular problem that plagues most marketers I work with (hint: it’s probably not because you’re a lousy writer).

Ultimately, it comes down to how you spend your time.

Most marketers are horribly inefficient when it comes to the time they spend on any given piece of content.

Here’s the thing, though: I’m not talking about the time spent writing or editing. I regularly craft quality blog posts within two hours without breaking a sweat. Chances are, you can too.

Their inefficiency comes from how they treat their content after they hit “publish.”

After all, you can be doing everything right in terms of on-page optimization and still see little to no engagement from readers and SERPs alike.

In an era where more than 2 million blog posts are published per day, promotion is the crucial piece to the marketing puzzle that’s so important but also so easy to screw up.

If you aren’t taking the time to squeeze the most out of your content in terms of promotion, you’re shooting yourself in the foot.

If seeing results is what you want from your content, from more shares and comments to “likes” and leads, perhaps it’s time to rethink how you spend your time creating content.

Stop Thinking of Content in a Vacuum

First and foremost, ask yourself: What am I trying to accomplish with my content? What are my goals?

Graphic showcasing organizational goals for B2B content marketing.

Although the goals for any given brand will be different in terms of creation, the goal of promoting your content is straightforward.

Your ultimate goal should be to get every piece of content in front of as many readers and potential leads as possible without sacrificing time.

Now, you’re probably already familiar with the 80/20 rule, which notes that 80% of our results spur from 20% of our efforts.

The 80/20 rule can lead to a positive content marketing ROI.

You should apply the 80/20 principle to your content strategy, but don’t get it twisted.

If you’re spending 80% of your time creating content and only 20% of your time promoting it, your pieces will never receive the exposure they deserve.

In other words, fewer comments, fewer leads, and a negative content marketing ROI.

On the flip side, if you spend the bulk of your time promoting your content through the right channels, you’ll inevitably get your pieces in front of more eyeballs, grow your readership, and save yourself time when creating new articles.

Don’t look at each piece of content in a vacuum. Instead, look at the bigger picture of promotion.

So, let’s say you’ve put in the hours to craft a killer piece. How are you going to use your precious time to promote it?

Where should you start?

Attack the Promotional Channels That Make Sense

The gut reaction of most marketers is to head straight to social media after they’ve finished their latest blog post.

Good thinking, but not so fast.

According to the Content Marketing Institute, most B2B marketers use at least 13 content marketing tactics for every post they publish.

That means you have plenty of options for promotions, right?

Unfortunately, that also means you have plenty of opportunities to waste your time on platforms that simply don’t make sense.

Although social media gets a bad reputation for being a time-sink, the fact remains that 66% of marketers net positive lead generation benefits via social according to HubSpot.

Remember: Efficiency is the name of the game. You should only pick and choose platforms that bring you closer to your audience.

There is no “right” answer regarding where you should make your content available. Figure out where your potential leads are hanging out and who will actually engage with your pieces.

After all, only half of all content circulating the blogosphere gets more than eight shares or less, according to Buzzsumo.

A graph by Buzzsumo depicting how most content get very few shares, creating a negative content marketing ROI.

I don’t know about you, but I think those numbers are pretty miserable.

But that’s what happens when marketers try to attack every single social channel and ultimately spread themselves too thin.

The more channels you try to dominate, the less time you can spend on effective promotion.

For example, most B2B brands typically thrive on Twitter and LinkedIn. Meanwhile, Instagram and Pinterest’s emphasis on visual content is a hotbed for B2C businesses.

And then, of course, there’s Facebook, which is used by over 1.23 billion users daily.

That’s exactly where we’ll start.

Any and all businesses should be pushing their content onto Facebook, that’s a given. Since most people spend nearly an hour a day on Facebook alone, it’s likewise the platform where most of your audience is digesting content.

In fact, I’d wager that a sizable chunk of my readers access my content through Facebook. Remember that different platforms have different audiences that use them.

Here’s an example of one of my past blogs as it appears on the platform:

Neil Patel promoting his blog on Facebook.

Thankfully, posting to Facebook isn’t rocket science. It’s easily the most straightforward social channel to leverage for content promotion. All you need to do is tick the following boxes:

  • Choose a relevant feature image that grabs the eyes of your audience (as posts featuring photos get as much as 120% more engagement)
  • Double-check to make sure your post preview shows up properly
  • Couple your posts with some sort of unique caption comment to further encourage readers to click (in this case, “Here’s how I write my blog posts”)

Here’s another example of a simple yet enticing post formatted for engagement on Facebook:

Buzzfeed promoting an enticing blog on Facebook as part of their content marketing strategy.

Unlike platforms such as Twitter where repetitive content is encouraged, I typically only post my content to Facebook once. You might also notice that I try to post my articles during the late morning or early afternoon hours, although the impact of post timing is dubious, considering how fickle Facebook’s algorithm has become.

Another awesome aspect of posting to Facebook is being able to easily interact with my followers.

A benefit of promoting content on Facebook is interacting with followers and engaging with their comments.

By noting and responding to the comments on my posts, I know exactly what’s on the minds of my audience and ensure that my topics are meeting their needs. Positive feedback from your readers is perhaps the best indicator that your writing is on target.

As you can see, posting to Facebook is simple and doesn’t require much of a time commitment beyond curating the comment section.

Twitter, on the other hand, is an entirely different beast.

The nature of Twitter is both a blessing and a curse for marketers. Although hashtags can be an awesome opportunity to get your content in front of new readers, it’s equally easy to get lost in the noise.

Given that you’re fighting against approximately 350,000 tweets per minute, you’re not truly taking advantage of Twitter if you’re only posting your fresh content once or twice. Chances are, 99% of your followers will miss it entirely.

Don’t be afraid to post your pieces to Twitter again and again: That’s exactly what I do for my 430,000+ followers. Here’s an example of one of my past tweets:

Neil Patel promoting the same blog multiple times on Twitter.

And here’s that same tweet just a few days prior (note the date and number of likes and retweets):

Neil Patel promoting his blog on Twitter.

Both tweets get plenty of love despite being identical.

Spend a few seconds on my feed and you’ll notice that I post like clockwork. Think that I’m manually typing out each tweet at all hours of the day?

Absolutely not.

Due to the fast-paced nature of the platform, social media scheduling tools such as Buffer are must-haves. Over time, you can recycle your content and experiment with different imagery and hashtags to understand which types of posts are clicking with your audience.

Do they want listicles? How-to’s? The only way to find out is to experiment.

By queuing up your posts in advance, you essentially put Twitter on autopilot and focus on other aspects of your marketing. Using this strategy, you might even attract social media influencers who can promote your content and your brand.

As noted by Buffer, frequent tweeting is recommended versus staying silent: Having a scheduling tool on deck makes managing the platform exponentially easier.

Using social media scheduling tools like Buffer can help boost content marketing ROI.

Much like posting to Facebook, strategies such as queuing up content on Twitter quickly become second nature once you find your rhythm.

Last but not least, let’s talk about the untapped potential of LinkedIn.

If you’re in the B2B space, LinkedIn presents some fantastic promotional opportunities when it comes to boosting your content. Over 1 million businesses are taking advantage of LinkedIn’s publishing platform, and I highly suggest that you do the same.

For example, by republishing my blog content on LinkedIn I can:

  • Reach targeted readers who otherwise may not have caught my latest blog post
  • Reap the SEO benefits by driving traffic back to my site
  • Further position myself as an authority and thought leader in our industry
Neil Patel republishing his blog content on LinkedIn's platform.

Guess what? You should be doing the same if you want to be seen as an influencer crafting must-read content.

While some have concerns about duplicate content penalties by republishing via LinkedIn, you probably don’t have much to worry about according to Search Engine Journal. Likewise, you can always switch up your titles, keywords, and structure if you’re paranoid about penalties.

For example, I personally take the approach of only giving my readers a taste of my blog via LinkedIn, ultimately leading readers back to my site. It’s a win-win situation as this strategy drives more traffic to my blog and creates more opportunities to grab leads via my on-site CTAs.

Sharing content on LinkedIn can boost content marketing ROI.

Pretty cool, huh?

Keep in mind that Facebook, Twitter, and LinkedIn are just a few options for promotion.

These three platforms don’t even scratch the surface of what you could potentially do with a single piece of content via social media.

However, these overlooked tactics alone are enough to reach thousands of new leads, meanwhile driving a steady stream of traffic back to your blog on a consistent basis.

And you know what’s crazy? It doesn’t take that much time or effort.

For these three particular channels, you could spend anywhere between thirty minutes to an hour on formatting and editing.

Totally worth it.

Taking the time out for this sort of social promotion is a no-brainer if you’re looking for a positive content marketing ROI.

But if you truly want to squeeze the most out of your content, why not take your promotional strategy a few steps further?

Repurposing Your Content

Much like social media promotion, repurposing your content just plain works when you choose the right channels.

Although repurposing requires a bit more legwork than simply publishing your work to social sites, presenting your content in multiple formats is absolutely crucial to expanding your reach and scoring new leads.

This is especially true in an era where text-based content simply isn’t enough anymore.

When you consider some of the staggering statistics concerning the rise of visual content, it’s crystal clear that we need to go beyond the written word when possible. For example:

  • Tweets and Facebook posts including imagery receive twice as much as engagement than those without
  • Infographics are liked and shared three times more than other social media content
  • Three-quarters of marketers note that investing in video marketing has a direct impact on their business

For starters, you should strive to supplement your articles and social posts with images to encourage more shares. Coming up with infographics is a solid option if you’re writing content that deals with data (here’s a stock example below).

Use infographics on article and social posts to encourage more shares.

Beyond that, you can use imagery to preview your content and make it pop in your followers’ social feeds.

Images or graphics can help your content stand out on social media feeds.

Platforms such as Canva enable you to quickly create text-based images, ideal when it comes to beefing up your social posts.

Use Canva to create text-based images as a part of your content marketing strategy.

But what about repurposing your content into video?

YouTube is exploding right now with its massive base of over 1 billion users. Meanwhile, 92% of mobile users share videos with each other. In short, there’s viral potential in video marketing.

Also relevant for bloggers: We live in a world, for better or worse, where our audience would more likely watch a video than dig through a blog post, especially when covering a complex or boring topic.

Turning your blog posts into videos not only gives your content a new channel of exposure but also allows you to tap into a potential SEO gold mine as you double-dip your keywords.

Shooting video is probably easier than you think. If you have a blog post, you already essentially have a script in your hand.

Meanwhile, the new wave of informal, “talk to the camera” style of vlogs are all the rage right now. Check out this example from Jorden Makelle of WritingRevolt who regularly repurposes her buzzworthy blog posts into video content.

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Repurpose blog content into video to positively impact your content marketing ROI.

If you have a smartphone and a camera, you have everything you need to tap into the power of video marketing. Furthermore, you could easily take your blog content and use it as a Facebook Live or webinar presentation to get even more juice from the same piece.

Repurpose blog content by using it in Facebook Lives or webinar presentations.

Camera shy?

Not a problem.

If you really want to think outside the box, you can even go beyond visual content.

Podcasts have been on the rise over the years and also represent a way to turn your blog content into a conversation with your audience. For example, I co-host the Marketing School podcast which uses my blog content as the basis for a number of episodes.

Use blog content in podcasts as another way to increase content marketing ROI.

But wait, there’s more.

I take my promotion another step further by using my podcast content as inspiration for my email marketing campaigns:

Repurpose content from blogs and podcasts in email campaigns.

See how that works?

The more content you repurpose, the more you have to share. More leads, more traffic, plain and simple.

Sounds like a lot of legwork, doesn’t it?

But when you go back to the 80/20 rule, it really isn’t.

Although these strategies certainly take time, they exponentially increase your odds of reaching your leads versus organic traffic alone.

Frequently Asked Questions

What are some KPIs to measure my content marketing against?

If you’re looking how to measure content marketing that is impactful to your marketing plan, it doesn’t have to be complicated. Start with four key content metrics: consumption, sharing, lead generation, and sales. Consumption measures the heartbeat of your content from website traffic to social visibility. Sharing measures brand visibility, including backlinks, network referrals and number of downloads. Lead generation is driven from filled-out content forms, influence from CTAs, and demo requests. While the sales metrics measure overall sales, this also covers customer testimonials. These points are necessary for measuring content marketing ROI success to achieve business goals and not just content objectives.

How will I know my content marketing strategy is successful?

A successful content marketing strategy includes realizing audience personas, brand positioning, owned media value proposition, business goals, and action plan component. You can anticipate problems and budget resources wisely with long-term planning. Create and implement a content strategy that is in line with your marketing and commercial objectives by outlining these components through stages. Your audience will speak through the data showing high KPIs, engagement, and ROI from marketing efforts.

How do I build a profitable content marketing strategy?

Developing a content strategy takes a clear understanding of your audience, pushing high-quality content, mastering SEO best practices, and setting and tracking performance-based goals—even ads. A variety of conversions and actions will reveal strengths and weaknesses your team can use to make pivots for positive content marketing ROI.

How can a great content strategy make you money?

How a great content strategy can make you money starts with a content-rich plan. Your content needs to be compelling with a strong hook, and easy to skim, but full of key takeaways.

Visuals are the best way to target your audience and promote your share-worthy content. As for analyzing data, you will see how your conversion tactics – through paid ads or collaborating with others– will help leverage you plan for consistency or optimizing trends that fit your goals. All of these tactics will help you generate leads, the flow of your sales funnel, and build brand awareness.

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Conclusion

Given the amount of time it takes to produce on-site content, a surefire way to ensure a positive content marketing ROI is through republishing and repurposing each and every piece you put out there.

If this seems daunting at first, don’t worry. The more time you spend promoting, the more you streamline your process. Promotion quickly becomes second nature.

Smart promotion creates a snowball effect as you quickly figure out which pieces of content perform the best and how you can use that information to influence your strategy moving forward.

Your content isn’t finished when you hit “publish.”

If you aren’t taking the steps to ensure that your pieces are being discovered and rediscovered time and time again, it’s time to rethink your approach.

Which of these promotional strategies do you think could potentially pay off the most for your business?

Source: New feed 2

Ubersuggest vs. Ahrefs: SEO Tool Comparison

There are so many SEO tools at your disposal today.

With digital marketing growing every day, the industry has to adapt quickly. So, the tools you use should help you work smarter and not harder.

Keyword research and SEO strategy are foundational pieces of your marketing plan. It’s all part of your workflow to draw in a larger audience—something that complements your marketing campaign overall.

To build a solid SEO strategy, you must start with a powerful research tool. So, which should you pick?

As two of the most popular names in the SEO space, my tool Ubersuggest is often compared to Ahrefs.

I know what you’re thinking: “Well, which one is better?”

When assessing SEO resources like Ubersuggest vs. Ahrefs, consider ease of use, features, functionality, and pricing. Let’s take a look at all three as we break down the differences between these two robust SEO tools.

Using Ubersuggest for SEO

Ubersuggest's homepage.

With Ubersuggest, my goal is to make sure you get the insights you need as easily as possible.

We kept the dashboard simple to navigate no matter what level you’re at in your SEO journey.

You want to be able to plan your next steps clearly, not be bombarded with numbers you don’t understand yet. In our navigation bar, you’ll find everything you need to keep your strategy on track.

Backlink overview for neilpatel.com using Ubersuggest.

Type in keywords or competitor sites you want to analyze. You can see general overviews of each category or generate content ideas and suggested keywords.

Hover over the sections and see what the numbers really mean. I like the button feature that explains what’s considered “good” or even “amazing” when it comes to metrics like domain authority or backlinks. It’s like a cheat sheet to quickly determine whether you’re on the right path.

You’ll quickly see why Ubersuggest is both a beginner-friendly tool and something experts want in their SEO toolkit.

Features

What originally set Ubersuggest apart from other SEO tools was the output of keyword ideas. We’ve added a ton of valuable features since then.

With comprehensive SEO page reports, you’ll see how you’re ranking in everything from URLs to keyword usage. You’ll also see where your site traffic is coming from and your backlinks. You can even run a site audit that tells you how to fix SEO issues and stay in good SEO health.

Labs, our newest feature, includes keyword visualization and keyword lists that work as a cluster of similar keywords. You can use keyword ideas to form topics and expand on content ideas.

Keyword visualization for the term pet groomer, using ubersuggest.
Keyword visualization tool from ubersuggest.

These features give us an edge. Most importantly, we listen to you to form these offerings.

You told us what you wanted to see from this tool. Now we’re using the data to help you get ahead of your competition and hit your goals.

Pricing

I know your budget is top of mind as you grow your business.

This is why we have Ubersuggest features available for free. The way it works is you get a daily search allowance on free features. It’s a great way to try out Ubersuggest and get familiar with the platform.

If you like what you see, a paid account offers even more functionality and exclusive tools. We think you will.

The beautiful thing about Ubersuggest is the ability to crawl your site. You’ll know quickly when to make pivots because the data will let you know errors right away.

Ubersuggest's pricing model.

Pricing with Ubersuggest vs. Ahrefs is significantly lower.

If you do need more features and more search capacity, we offer a package as low as $29/month. Other monthly options tier up to a Business plan at $49/month and the Enterprise plan at $99/month. These are great if you manage multiple websites, as they come with even more searches, support, and functionality.

Don’t want the hassle of a monthly bill? Get our lifetime version, pay a fixed price upfront, and you’re all set.

My goal is to keep Ubersuggest affordable and easy to use.

It’s all about helping you win at SEO and grow your traffic.

Customer Thoughts

It excites me to learn about customer opinions on Ubersuggest.

I take the feedback and learn where updates need to happen for a better user experience. Other than acknowledging Ubersuggest as a highly regarded platform, users see it as valuable.

When users mention why they switched from another platform to Ubersuggest, it is often due to the higher price and usability of the other platform.

Ubersuggest is all about low cost with high value.

It makes my day to see those who don’t consider themselves SEO experts feel their needs are covered with this tool.

Using Ahrefs for SEO

Ahrefs' homepage.

Ahrefs is categorized as a suite of SEO tools.

This advanced SEO resource gives you the inside scoop on content marketing. It helps users examine competitors’ success and high-ranking keywords. It also offers a unique backlink approach to help you make better decisions with content creation. What makes Ahrefs’ backlink tool unique is its ability to discover internal links for you to build on among other features.

If you’re a complete newbie to their software, they have a guide to walk you through it all.

Ahrefs knows getting ahead of your competition is important to you as a business owner. They emphasize how you can get more traffic and how to navigate hitting a plateau with site traffic.

Their keyword study offers the most critical data for users. This is just some of the data reports they offer. So, let’s look at all features to see how it’s shaping customer outcomes.

Features

Organic traffic and keyword overview using Ahrefs.

The main aids for users are broken into categories like Ubersuggest. There’s the Site Explorer, Content Explorer, Keyword Explorer, and the Site Audit.

The Site Explorer reports on the performance of different web pages, while the Content Explorer allows you to search for top-performing web pages. In Site Explorer, there are three SEO tools: organic traffic research, backlink checker, and paid traffic research. They each help you with measuring data through competitive research.

In Content Explorer, you can mix and match your search to discover high-performing content. With the filter options, you can analyze where to add new ideas when generating your own content.

This is consistent and connected with the Keyword Explorer, which generates the click-through rate (CTR) and monthly search volume for specific keywords. It returns stats on keywords, including data on search volume, keyword difficulty analysis, and a few other reports.

Ahrefs' content explorer.
Ahrefs' keyword overview of healthy juices.

As with Ubersuggest, there is also a Site Audit feature. This shows you where your site needs cleanup at the page level and where you can make adjustments.

Pricing

Ahrefs has various plans ranging from Lite to Enterprise.

If you’re managing a single site, the Lite plan at $99/month is your best bet. Other options include the Standard plan for $199/month or $399/month for the Advanced plan. If you are an agency seeking their expertise, $999/month for the Enterprise plan is the going fee.

If you aren’t sure what level you should choose, sign up for Ahrefs Webmaster Tools to get free limited access to their Site Explorer & Site Audit. Then, if you decide you need more features, you can upgrade. You can see just how the tool will benefit you and your business without taking too much of a risk if it’s not a good fit.

Customer Thoughts

Users refer to Ahrefs as an all-in-one solution.

Many reviewers feel it meets their needs on a business level, making it their top preference for an SEO tool. Longtime users state that the updates usually trend in favor of sharpening their SEO strategy.

This attention to detail is what gets users to stick around.

Regularly updated features and fast solution development are other things users notice and appreciate. Users have expressed they’re taking SEO seriously, and the education Ahrefs provides makes it their must-have SEO tool.

Ubersuggest vs. Ahrefs: What’s the Better SEO Tool?

Both tools are big names in SEO.

When looking at features, pricing, and customer feedback, both have very positive standings.

Other than a few differences in features—which make each option unique—affordability is a big deal to businesses. If your choice boils down to overall price, Ubersuggest is the most budget-friendly option.

However, you could use them together for even better SEO results—if the price is right.

Can You Use Ubersuggest and Ahrefs Together?

It doesn’t have to be Ahrefs vs. Ubersuggest. You can use them together.

While the platforms are comparable, each one has features the other doesn’t that can be helpful to users.

For example, there’s Labs on Ubersuggest vs. Ahrefs, which offers internal backlink tracking.

You can then use both tools together to see where you can maximize keyword opportunities, especially long-tail options, and have internal links cycling within your content as much as possible.

So, having both is reasonable in many instances. Most importantly, both Ahrefs and Ubersuggest want to see you win at SEO.

Conclusion

There are several powerful SEO tools on the market. Make sure you test out all the features before diving in with a paid account. All the value offered will assist in molding your content creation, blog, and SEO ranking strategies.

When weighing Ahrefs vs. Ubersuggest, consider the overall value. Price point and resource functionality are what businesses like yours look for when expanding with workflow tools.

So, my recommendation is to try each tool’s lowest-level plan. After putting both tools to work, you will know which is best to upgrade your SEO strategy.

What have you been able to accomplish using Ubersuggest vs. Ahrefs? Do you use both solutions for your SEO needs?

Source: New feed 2

Influencer Marketing for Small Businesses

You know that today’s market demands every advantage you can get for your organization to succeed.

So what can you do to gain an edge?

Dive into the world of influencer marketing.

Influencer marketing for small business is one of the most powerful marketing methods available for small companies. With more than 4.26 billion social media users across the world in 2021, it’s no wonder that influencers are used by small and large businesses alike to promote their products.

But what is influencer marketing, and how can it actually help your business?

Goal Setting for Small Business Influencer Campaigns

Influencer marketing is the process of working with well-known social media personalities to promote your business. Before you get started with an influencer, first ask yourself: what are my goals?

When it comes to influencer marketing, the biggest mistake you can make is to have an unclear campaign goal.

Think about it: if you post without a plan, you’ll have a hard time explaining to an influencer what you want to accomplish, let alone analyzing your campaign’s success afterward.

That’s why it’s a good idea to understand the purpose of your campaign. What are your marketing goals? If your purpose is to increase followers, the strategy will look different than if you want to boost engagement or generate leads.

Physical goals, like higher sales or increased traffic to your business, should be included in your campaign plan. Remember, the whole point of influencer marketing is to help you make more money.

Once you have clear campaign goals, it’s time to connect with influencers.

Influencers: Not Just for Big Businesses

You don’t have to own a giant corporation to benefit from using influencers in a marketing campaign. In fact, influencer marketing can be a huge boost to your small business campaign!

Build awareness around your brand by allowing influencers to use their voices to spread your message. Through their own pages, each influencer has cultivated audiences with similar interests. With 10k-100k followers, even a micro-influencer can help grow your base at a reasonable price.

By working with influencers, you also gain access to new audiences at a fraction of the price of traditional marketing banners.

How much more effective is influencer marketing? On average, brands earn over $5 for every $1 spent on an influencer marketing campaign. That’s 11x the ROI of using traditional banner advertisements!

Finding the Right Influencers for your Business

So you’ve got your campaign goals set. Now what?

The next step is to find the influencer that fits best with your campaign. When researching influencers, the best influencer marketing platform for small businesses is Instagram, with 79% of brands considering it the most important platform for them. However, Tik Tok is a rising star in the social media world and could eventually become the next top dog. As of January 2022, Tik Tok has 1 billion monthly active users who spend an average of 850 minutes on the app each month!

With so many influencers online, it can appear overwhelming to find one to work with. Don’t let that hold you back, though! There are a few easy ways to narrow down your search.

Search your own social media pages:

  • People who are already interested in your brand will be more passionate about collaboration.
  • It will also have a more natural feel when a collaboration is announced.
  • Look for people who consistently comment on your posts.
  • Check and see if your account is tagged in posts. Anyone who regularly engages with your brand is a potential candidate.
  • Don’t be afraid to ask your audience.
  • Framed in the right way, like with a question sticker or poll, you can find an influencer and increase follower engagement at the same time.

Search hashtags related to your business:

  • Don’t have a big following? That’s okay! Influencers in your niche are already broadcasting their interest in products similar to yours.

Peek at the competition:

  • Work smarter, not harder! If you have competition, look through their social media accounts for influencers.

Review Your Influencer Options

By now, you’ve combed through your account, searched hashtags, and even took a peek at the audiences of the competition to find influencers. Are you ready to reach out? Not quite yet.

Before contacting your list of influencers, you take some time to inspect their accounts on a deeper level. Also known as influencer targeting, being selective with who you choose to work with is key to any successful influencer marketing campaign.

Make sure that the influencer’s audience is similar to yours. What is their geographic location? What is their age? Do they speak the same language as your market demographic? The goal here is to discover where your audiences overlap with each other.

Next, confirm that your potential influencers are legit. This is one of the few instances where the phrase ‘fake it till you make it’ is counterintuitive. Currently, followers can be bought to artificially inflate audience numbers. Thankfully, there are a few ways to detect “fake” followers:

Demographics. Look at where an influencer’s followers are located. Overall, are they in the same place as the influencer?

  • Check how many of their followers have profile photos. How many followers have names that consist solely of random numbers and letters? These are all indicators of a phony following.

Engagement. In addition to the size of an influencer’s audience, you need to pay close attention to engagement rates.

  • A huge following is useless unless that audience is engaged. High engagement rates mean followers are tuning in and taking action.
  • To calculate an engagement rate, take the number of likes or comments on an influencer’s posts, divide it by their number of followers and then multiply by 100 to get a percentage.
  • In general, you want to see at least 2-3% engagement for a worthwhile influencer. 5% engagement is considered great, while anything above 10% is viral and likely some stellar content creation.

Content. The last thing you want to double-check is the content style and quality of the influencers on your list.

  • Do they align with your brand?
  • Which influencers deliver high-quality content?
  • What are their videos like?
  • Are they high-end videos, or do they look like they were put together by an amateur?
  • Ask questions like these when considering using influencer marketing for your small business.

Influencer Marketing Platforms for Small Businesses

As influencer marketing grows in popularity and scale, it can be difficult for small businesses to navigate these waters alone. That’s why so many companies are turning to influencer marketing platforms for small businesses

These platforms are designed to take the legwork out of the influencer review process.

Right now, the best influencer marketing platform for small business is Upfluence. Upfluence has tons of information on influencers and their relevant statistics. Users can search for influencers easily with their followers, interests, and engagement all available in one spot.

Don’t worry if Upfluence isn’t for you: there’s more than one influencer marketing platform for small business: in fact, there are quite a few! Sparktoro is a great audience research tool. Brandbassador is another influencer marketing platform for small e-commerce businesses, connecting them to potential influencers that can serve as brand ambassadors for their product, increasing their reach.

Another potential option is influencer engagement marketplaces, where businesses can post the type of needs they have and influencers can reach out if they think they can be a good fit.

Don’t want to deal with the hassle at all? I don’t blame you. Thankfully, there are full service influencer marketing agencies for small businesses as well!

An influencer marketing agency for small business works at all levels of the influencer collaboration process, including:

  • Set the target audience for your campaign.
  • Locate the right influencer for the job.
  • Build a relationship with the influencer
  • Set ideal campaign goal strategies
  • Help influencers to create better content
  • Monitor the campaign

Whether you go with an influencer marketing platform or agency, or if you decide to work in-house, you’ll still benefit from knowing how to reach out and work with influencers.

How to Start Working with Influencers

Now that you or your agency has found influencers to work with, it’s time to reach out.

A good rule of thumb is to check their account or webpage for an email contact. Make sure you introduce yourself personally so that they feel like they know who they’re talking to. This should make them more comfortable and willing to ask questions about your project.

Most professional influencers have a media kit of some kind. Asking for one is a great way to see if you are working with a serious influencer.

Once you’ve made introductions, talk about your campaign. Explain the direction of the campaign and be as transparent as possible about the timeline for the project, important dates, and rates.

Instagram direct messaging

What to Avoid When Reaching Out

As with any endeavor, there are certain practices that should be avoided when pursuing influencer marketing for a small business. For example, never use a bot to contact influencers. They come off as impersonal at best and spam at worst, pushing away potential collaborations. Instagram also penalizes bot behavior, which is why it’s best to avoid this practice.

Never reach out via a comment on a post. It’s unprofessional, so instead, stick to email or direct messages.

Another thing to do is never copy and paste the exact same message to every influencer. Again, it comes off as spammy and unprofessional. A better way to approach outreach is to add a few personal touches to your introductory message for each influencer.

Want to go that extra mile? Add some details about their page or their work. To get influencers to work with you, emphasize how they personally would be a great asset to your campaign. Trust me, it goes a long way.

The last thing to avoid is unrelated influencers. What good does talking to a cooking influencer do if you are running a campaign about 3D printing?

Examples of Instagram captions.

When it comes to the world of influencer marketing for small business, unrelated influencers are a waste of time! Confirm that potential collaborators fit your brand.

Best Practices for Small Business Influencer Campaigns

By now you’ve set up your campaign, found an influencer and are ready to start collaborating. Here are a few tips to help your campaign flourish.

  • As you enter into negotiations, you’ll want to remain as open and transparent as possible. While rates vary, clear expectations of the influencer should always be made.
  • How much you will pay, tasks and deadlines are mapped out ahead of time to avoid confusion down the road.
  • Especially with larger projects, think about creating a formal contract for your influencer that outlines the requirements of the project.
  • Share your resources! The easier you make it for influencers, the better results you’ll get. If you have a brand style guide that contains your logo, brand colors and taglines, influencers can use that to hit the ground running.
  • Communicate your campaign goals, as well as any frequently asked questions about your campaign to streamline things.
  • Track campaign metrics to ensure your project is reaching the goals you set out to achieve.

Once your campaign is complete, share the results with your influencers. This not only strengthens professional co-working relationships but can also get influencers to work with you in the future. In addition, you might also get insightful feedback from your influencer team. Used wisely, this can consistently improve future campaigns!

You should note that the FTC requires disclosures of endorsed relationships with businesses any time there is a material connection. This includes payments and gifts. When developing campaigns, make sure you are compliant with all laws and regulations.

FAQs

What are the types of influencers?

Influencers can be broken into groups by follower size. Nano-influencers have 1k-10k followers. Micro-influencers have a 10k-100k audience size, while macro-influencers are followed by 100k-1M people. The largest type is a mega-influencer, which is a person with over 1 million followers.

Can I pay an influencer with products if I don’t have a big budget?

That’s not a problem at all! Gifting products through ambassadorships or referral programs is pretty common among smaller brands. Brandbassador is a prime example of an influencer marketing platform for small business that helps manage ambassadors for your brand.

What is the benefit of using an influencer for my small business?

Working with an influencer can boost your campaigns, increase brand awareness, give you access to new audiences and expand your base. 

What should I be cautious of when working with influencers?

When it comes to using influencers for your brand, do your research! Make sure you are working with an influencer who has a real following, aligns with your brand, and has the skills needed to reach your campaign goals.

What can the expected ROI be when working with influencers? 

On average, brands earn over $5 for every $1 spent on an influencer marketing campaign. That’s 11x the ROI of traditional banner ads!

Conclusion

Adding influencers to your marketing campaigns can be the next big game changer for your business. However, with so many moving parts, it can be tough to even get influencers to work with you.

Let our agency know if you want help with your next influencer marketing campaign and we’ll be your guide.

Which influencers in your audience fit your brand?

Source: New feed 2

Best AI Copywriting Tools (2022 Update)

A  graphic saying 5 AI copywriting tools to make writing content easier.

Copywriting is hard. Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. That’s where AI copywriting comes in.

Could you give a machine a few instructions and let it generate engaging copy while you’re focusing on more pressing tasks?

Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your content marketing strategy.

What Is AI Copywriting and How Does It Work?

AI copywriting is essentially computer-generated writing created using natural language processing tools.

First, you decide what you want to write about and the type of content you need. This could be anything from a blog post to a short ad. Then, you set certain parameters for the AI tool to follow. For example, maybe you decide you want a social media post advertising a new yoga class.

Once the machine receives the instructions, it generates content based on these parameters by analyzing similar preexisting content from around the web and processing it into something new and plagiarism-free.

Since AI has become a firm part of the marketing world, you can bet that many companies are using it to their advantage.

The problem is a lot of copy can appear formulaic, making it difficult to stand out from competitors. However, by using AI, investment company Vanguard created personalized ads to discover which adverts resonated with its audience.

The result? A 15 percent increase in conversion rates.

If you think that’s impressive, then let’s look at the American Marketing Association (AMA). It uses an AI copywriting tool to generate newsletter content for its 100,000 subscribers. By using AI newsletter analytics, and personalization, the AMA can customize headlines and content to individual subscribers.

What effect did this have? A 42 percent monthly engagement rate that beats the industry standard and keeps subscribers returning for more.

While these results are amazing, that doesn’t mean you should rely entirely on AI copywriting tools. Use them as a starting point, add your own tone and voice, and ensure you include the personal touch.

BOOK A CALL

Why Should You Use an AI Copywriting Tool?

There are a few reasons why marketers and copywriters might use these tools.

First, using copywriting AI tools saves you time. These tools can analyze data much quicker than humans can, so they can instantly generate full articles.

Also, just think about how convenient AI copywriting is. If you need bulk content, such as product descriptions, AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking.

Finally, AI copywriting tools can save you from the dreaded “writer’s block” that every writer experiences at some point. Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again.

If you’re a busy content creator with multiple deadlines or dreams of scaling your content production, it’s worth exploring how AI copywriting may help you. In addition, if you are a general marketer with a lot of different roles, you can expand AI copywriting to help with areas like creating meta titles and meta descriptions.

AI Copywriting Limitations

Like any digital marketing tool, AI copywriting has its limitations.

First, although AI tech is impressive, AI copywriting tools don’t write anything truly original. Remember, we’re talking about a machine. They’re “fed” articles and content written by human copywriters and essentially mix them up to create something new.

AI tools produce great copy, but just because it’s “new” copy doesn’t mean it’s original.

What’s more, AI tools can’t replicate human emotion. Why is this a drawback? Well, emotion matters in marketing. In fact, when it comes to consumer buying behavior, feelings are more influential than any other variable, so you should try to invoke emotion through your content.

In short, while it’s great for bulk projects, you might not find AI copywriting helpful for crafting those more emotive posts that need a personal touch and true creative thought.

Finally, the AI tools we have right now aren’t great at picking up “awkward” phrasing. Although the writing (usually) makes grammatical sense, you still need to proofread the copy to identify any incorrect phrases and awkward wording.

The takeaway? AI copywriting tools can support your marketing efforts, sure, but they’re not a complete substitute for human content creation. Just think of them as another highly useful tool in your toolbox.

5 AI Copywriting Tools for Content Creation

Ready to try out some copywriting AI tools? There are plenty out there, but here are the five I suggest you try first.

1. CopyAI

Got writer’s block? CopyAI is here to help. From brainstorming topics to crafting social media posts, CopyAI can help you go from stuck to inspired within minutes.

How does it work? It’s a simple enough concept. CopyAI uses a highly advanced machine language model, GPT-3, to produce authentic, human-like copy almost instantly. You just select a copy type, provide some words, phrases, and descriptions to base content around, and watch CopyAI do the rest.

Key Features

One thing that’s great about CopyAI is how simple it is to start. You only need to provide a few words to generate copy, including Instagram captions, product descriptions, and even listicles and thought leadership pieces in seconds.

What makes CopyAI stand out, though, is its suite of idea generation tools. Whether you need a blog post idea or you’re just stuck on how to craft nurture sequences, CopyAI gets you moving again.

Pricing

You can choose from three packages. There’s a free one, which limits you to 2,000 words a month, or for the $49 Pro package, you get 40,000 words monthly. As part of the Pro package, you also get over 90+ copywriting tools, including discount/sales and nurture sequences you can create content in 25 languages.

If you want to support a larger team, you can contact Copy.ai for a demo using the ‘Get in Touch’ button on the site.

If you’re unsure if CopyAI is right for you and you want to give it a go, perhaps test out the free package first, or try some of the free copywriting AI tools, which include a:

  • Meta description generator
  • Call to action tools
  • LinkedIn headline generator
  • Sentence rewriter
CopyAi AI Copywriting tool.

2. Wordtune

We’ve all been there. We’re slaving away at an article, think we’re done an awesome job, then we go back and take a second look at our work.

The problem? You know you could improve some of the content, but you just can’t see how.

We can’t all afford an editor, but the Wordtune AI copywriting tool is within many people’s budgets.

Wordtune works alongside you in real-time, helping you rephrase and reword your content without sacrificing flow, tone, or meaning.

Since it’s not a fully-fledged article generator like CopyAI, it’s best for marketers who want to write copy and need help shaping it, reducing editing time, and enhancing sentence structure while giving you the creative freedom to write your content.

Wordtune's AI Copywriting tool.

Key Features

Designed with the discerning content writer in mind, Wordtune assists with everything from sentence length to full-length article rewrites. This could be great for marketers looking to repurpose content across different platforms who want help condensing and rewording their copy.

Once you add the Chrome extension, you can instantly use it across popular websites such as Google Docs, Twitter, Grammarly, and LinkedIn, making it one of the most efficient AI copywriting and grammar-assistance tools out there.

Pricing

If you just want help rewording a sentence or two, there’s a free plan.

However, if you want access to features like sentence length controllers, tone adaptation, and an article summarizer, sign up for Premium. You can either pay $24.99 a month or save money and pay $119 for the year. You’ll get access to all features other than team billing.

Do you have a larger business or multiple teams working together? Check out the Premium for Teams tier. For further information about their package, just contact Wordtune via the ‘contact us’ link.

3. Copysmith

Need help scaling your marketing and driving growth through copy? Check out Copysmith.

Whether you’re a freelancer or you’re managing an in-house marketing team, Copysmith gives you the AI copywriting tools you need to accelerate your growth through tailored marketing, not just create great copy.

Key Features

Copysmith boasts an impressive range of tools for busy marketing teams and copywriters.

For example, if you run an online store or sell on a platform like Etsy or Amazon, Copysmith has a whole range of tools purely for generating copy.

As a marketer, perhaps you need taglines to boost your brand profile? Copysmith can turn your brand vision into engaging, memorable ad copy, and you can store all your client copy in one place.

Copysmith's AI Copywriting tool.

Pricing

Unfortunately, there’s no free option, but if you’re happy paying for AI copywriting support, you have three choices.

First, we’ve got the Starter package. For an annual subscription, it’s $192, which works out at $16 per month. However, you can instead opt for a monthly subscription, which is $19 per month. For your money, you’ll get 20 plagiarism checks per month, Google Ad integrations, and Chrome extensions so you can access copywriting support within your browser.

Next, there’s the Professional tier, which costs $600 per year (working out at $50 per month) or $59 for a monthly subscription. You’ll get everything in the Starter package, plus 100 plagiarism checks and 400 credits (up to 260k words monthly) to get your creative juices flowing.

Finally, there’s the Enterprise package, which offers unlimited content creation and plagiarism checks, a suite of integrations, custom templates, and in-app support.

To find out more about the Enterprise package, select the ‘Schedule a Demo’ link on the pricing page.

4. Wordsmith

Do you rely heavily on data for your day-to-day decision-making? Then you might want to check out Wordsmith.

Wordsmith's AI Copywriting tool.

This platform generates natural-sounding content based on analyzing large data sets, so you can use it for everything from journalism to financial reporting.

Key Features

Wordsmith allows everyone to become a data expert by using an AI copywriting tool that transforms cold, hard data into insightful narrative. The company can boast the Associated Press, Yahoo! Sports, and the NBA’s Orlando Magic among its clients, and it’s capable of bulk content creation.

Wordsmith also offers easy scalability, lightning speed, and real-time analysis, while allowing you to publish anywhere.

Pricing

The pricing structure isn’t public, so you need to request a free demo and tell Wordsmith a little more about your business and content needs to get a quote.

5. Writesonic

Looking for a copywriting AI tool you can scale as your business grows? Writesonic could be the answer.

“Trained” on successful copy from popular brands, Writesonic is the AI copywriting tool of choice for over 300,000 users, including freelancers and global businesses. It’s easy to use; simply select a template, supply a few lines of description, and Writesonic provides multiple copy samples for you to choose from.

Key Features

Writesonic is great for marketers who want to automate their more mundane writing tasks like welcome emails and SEO meta descriptions. The billing structure is really flexible, too, so you can scale your package to suit your evolving business needs.

However, one of the standout features is the landing page generator. By supplying just a few key details, you can instantly generate an optimized, engaging landing page. For an idea of Writesonic’s capabilities, check out an interactive example.

Writesonic's AI Copywriting tool.

Pricing

There are three pricing tiers.

  • Free Trial. This offers 6,250 words, which is enough for you to try out Wordsonic’s various tools.
  • Short Form package, offering short-form content templates like Facebook ads, product descriptions, and paragraphs. This package costs $10 a month and gives you 12,000-120,000 words per month depending on whether you choose the ‘economy,’ ‘average,’ ‘good,’ or ‘premium’ option.
  • Long Form package offers content like long-form articles like blog posts and ebooks for $19 a month, or $13 if you choose the annual deal. The long-form deal also gives you a complete article rewriter, bulk processing, priority support, and priority access to new features.

Each package comes with 25 plus languages, Zapier integrations, a 1-click WordPress exporter, and browser extensions.

FAQs

What is AI Copywriting?

AI copywriting is the use of artificial intelligence to write copy for your website or marketing campaigns. This could include anything from website text to email newsletters to social media posts.

Is AI Copywriting Worth It?

Well, it depends on your needs. If you’re looking for a quick and easy way to generate large amounts of quality copy, then AI might be a good option for you. AI copywriting tools are great for outlining, generating ideas, and getting over the fear of a blank page. However, although they’re a useful starting point, you still need to add your own voice, check facts, and add stats and other content to make it unique and offer value to your audience.

Conclusion

Whether you’re a digital marketer or a busy copywriter, AI copywriting tools can help you scale your content creation and achieve your business goals. They’re easy to learn and fun to use, and best of all, they produce natural, engaging copy to support your content needs.

Since every AI copywriting tool is slightly different, it’s best to check out a free trial or two before you commit to a purchase. This way, you get a sense of how the tools work and which one best supports your business strategy.

Have you tried AI copywriting tools yet?

Source: New feed 2

14 Amazing Free Chrome Extensions For SEO

Google Chrome icon.

Every SEO tool is different, and that includes all the SEO extensions for Chrome. Some have better keyword data, others have better link data, and others give better technical suggestions. I could go on.

In other words, there is no perfect tool, and I really mean that, even though I created Ubersuggest for you.

Plus, paying for a handful of SEO tools is often expensive and unrealistic, but don’t worry because today, I’m about to make your life a bit easier. Here are 14 free chrome extensions for SEO that may help give your site a boost in the SERPs and increase your online visibility.

The best thing about this list? When you combine them, you can tailor the extensions to suit your needs, or combine them all, and you’ve got just about everything you need.

Ready? Here goes.

Extension #1: Ubersuggest

Ubersuggest’s Chrome extension lets you view keyword data right from Google search results.

Ubersuggest's SEO Chrome extension tool.

It also shows you related keywords and their information without ever leaving the SERPs. You can export the data to CSV or click on any of the information headings under “People also search for…” It then takes you to the Ubersuggest dashboard for your chosen keyword.

This information makes it easy to run keyword research at-a-glance automatically from the SERPs.

Extension #2: Moz

Ever wonder what domain authority means? Well, it’s a metric created by Moz. Generally speaking, the higher your domain authority, the higher your rankings are.

Moz created a Chrome extension called MozBar that tells you the domain and page authority for any page on the web.

Moz's SEO Chrome extension tool.

This extension is handy when you are browsing the internet and researching any potential competitors, as it quickly shows you how you stack up to them.

Additionally, as you go through your rival’s site, you can easily spot their most authoritative pages that need analyzing.

Extension #3: Similar Web

On the web, popularity is everything. We all want more traffic because that means more leads, and although more traffic doesn’t always mean more revenue, it almost always does.

Out of all the available tools, I’ve found that Similar Web gives the most accurate traffic estimations compared to anyone else.

Now, with the Similar Web extension, you can get traffic data without returning to their site.

Similar Web's SEO Chrome extension tool visits over time stats.

The first thing you can see with this extension is traffic data for the last 6 months. It even breaks down the bounce rate, average pages per visit, and visit duration.

Additionally, as you scroll down, you can see what countries the visitors are coming from, making it easier to target your audience by geographical location.

Similar Web's SEO Chrome extension tool geography stats.

Last but not least, it shows you the traffic makeup for each site, too. Is the traffic coming from search engines, social media, referral sources, or even direct traffic to the site? The more you know about your traffic sources, the better you can refine your content/marketing strategy.

Similar Web's SEO Chrome extension tool marketing mix stats.

Extension #4: Redirect Path

Redirect Path isn’t as well-known of an extension, but when you are doing technical SEO, it is a must.

As time goes on, your URLs change. Whether that is from a new structure or if you are deleting old content and consolidating your pages, this extension tells you when something goes wrong.

Through Redirect Path, you can quickly see if a redirect is broken or working correctly.

Redirect Path's SEO Chrome extension tool.

Extension #5: Buzzsumo

While surfing the web, you’ll naturally read some articles, including from your competitors. By using the Buzzsumo extension, you can see how many social shares a given article has and its backlinks.

Buzzsumo's SEO Chrome extension tool.

You can even see the most popular articles from that website based on social sharing and backlink count.

This gives you a good idea about the type of content you need to start producing.

Extension #6: Meta SEO Inspector

Errors can really kill your traffic.

The smallest things like your meta tags can have a big impact on your rankings, so you need to ensure you’ve fully optimized them.

By using Meta SEO Inspector, you can quickly spot if you’ve set up your meta tags correctly.

Meta SEO Inspector's SEO Chrome extension tool.

As you can see from the screenshot above, it reports errors.

With that example, I quickly learned that one of my pages doesn’t have an open graph meta tag. That means when people share the page on the social web, it may not show up correctly, limiting my social media traffic.

Extension #7: Check My Links

Similar to the Redirect Path extension, if you spend a lot of time doing technical SEO and analyzing your competition, the more link data you have, the better.

Let me explain why this tool is so valuable: external links aren’t the only ones that help boost your rankings; knowing your data on internal links is vital, too.

Check My Links gives you all the internal link numbers you need when browsing any page on your site (or your competition’s).

Check My Link's SEO Chrome extension tool.

Not only do you get an overview, but you can also view details on the whole page as this extension highlights each link.

Check My Link's SEO Chrome extension tool highlighting links in a post.

Extension #8: Pagespeed Insights

Load time doesn’t just impact conversions; it also affects your rankings. If your website loads slowly, your prospects won’t wait around. Research from Digital.com shows that 53 percent of web users expect e-commerce websites to load within three seconds.

The study also illustrates how 39 percent of consumers think a website should load within two-three seconds, while 14 percent say they want websites to load in just one second!

Website loading times are all the more important for mobile search users, and there are plenty of them out there, with an estimated 211 million in the United States alone.

Through the Pagespeed Insights extension, you can quickly identify what you need to improve your load time on any website page.

For further information, just click ‘need more,’ and it takes you to a detailed report for more in-depth analysis, like this:

Pagespeed Insight's SEO Chrome extension tool.

When you find many errors, you’ll want to fix them as, over time, it will boost your rankings, which is where the next Chrome extension for SEO comes in.

Extension #9: SEO Minion

SEO is all about the long game.

If you just spend 10 minutes a day making improvements, it can have a huge impact on your traffic a year down the road. However, if you want an easy way to approach this task, our next SEO Chrome extension, SEO Minion, is for you.

SEO Minion's SEO Chrome extension tool.

One task that I have my team constantly look at through SEO Minion is broken links.

In addition, you can use it to find broken links on other websites, which comes with a bonus: if link building is a priority, then hit them up to replace the broken link with one from your site.

SEO Minion's SEO Chrome extension tool link report.

Another way to grow your SEO traffic is by translating your content into other languages.

This extension also breaks down hreflang data, which is needed when you are targeting other regions and languages.

SEO Minion's SEO Chrome extension tool Hfreflang Checker.

This is a great way to profile your on-page SEO.

SEO Minion's SEO Chrome extension Analyze on page tool.

Extension #10: SEOquake

Need a simple way to get an extensive overview of your website? SEOquake can help you out.

SEO Chrome extension provides a comprehensive overview of things like your Alexa rank, indexing information for Google, Bing, and your SEMrush rank.

SEOquake's SEO Chrome extension tool.

From there, you can dive into specific reports such as a density or diagnosis report.

The density report breaks down the keyword density on any given page.

SEOquake's SEO Chrome extension keyword density report tool.

You don’t need to obsess about keyword density, but in general, if you don’t mention a keyword that you want to rank for, then chances are you won’t appear in the top SERPs.

The diagnosis report breaks down on-page SEO elements on any given page.

SEOquake's SEO Chrome extension page SEO audit tool.

And the most used feature of SEOquake is when you perform a Google search. You’re given information on every site that ranks.

SEOquake's SEO Chrome extension tool SERP overview.

Extension #11: Ninja Outreach

Your on-page SEO efforts are pointless without backlinks.

I know you hate this part of SEO, but manual outreach is one of the best ways to build links, even though it is tedious.

One way to make it easier is through Ninja Outreach. This SEO Chrome extension shows you the email addresses associated with a given domain.

Ninja Outreach's SEO Chrome extension tool.

Once you find a relevant site that you want to approach for a backlink opportunity, you can get their contact information through a click of a button and start crafting your custom email.

Extension #12: Keywords Everywhere

This is probably the most popular extension out there for SEOs, and Keywords Everywhere is great for anyone who is doing keyword research.

Just go to Google and type in any keyword that you are interested in going after. Keywords Everywhere shows you a laundry list of other related terms that you can target.

Keyword Everywhere's SEO Chrome extension tool.

You can quickly export the list and then compile a master list of worthwhile keywords you can build your content around.

What’s convenient about Keywords Everywhere is the data is provided right within Google versus having to go to a specific tool.

Extension #13: Fatrank

Although it is a bad habit, as SEOs, we all obsess about rankings.

If you want an easy and free way to track your rankings, you could set up a project on Ubersuggest.

However, you could also check out Fatrank to understand how your website’s performing. Just head to your site, click on the Fatrank Chrome SEO extension and type in a keyword to see if you rank for it.

Fatrank's SEO Chrome extension tool.

If you rank in the top 100, it tells you the exact position.

If you don’t, it lets you know that you don’t rank in the top 100.

I use this as a spot check to ensure I’m doing decently well after a major Google algorithm update.

Extension #14: Keyword Surfer

It doesn’t matter if you use Ubersuggest, Ahrefs, or SEMrush; there is one thing that all of those tools have in common: you have to keep going back to get the keyword data you need.

Now, wouldn’t it be easier if you could get keyword and backlink insights right in your Google browser? With Keyword Surfer, you can do just that.

When you do a search for anything, you see the global search volume along with the volume in your region.

On top of that, see a list of suggestions and search volume in the sidebar.

Surfer's SEO Chrome extension tool.

And if you scroll down a bit more, you’ll see how many backlinks each result has, which gives you a rough idea of how many links you need to rank in the top 10.

Surfer's SEO Chrome extension tool graphs.

FAQs

What Chrome Extensions For SEO Let Me Check Redirects?

There are several Chrome extensions for SEO you could use for this. They include Link Redirect Path, Redirect Path, and Redirect Check.

How Can I Quickly Check Metatags?

CheckSERP has a free meta tag analyzer. You could also use this free tool from rankwatch.com, or Heymeta.

Conclusion

There are a lot of options when it comes to Chrome extensions for SEO. You just have to find the ones that work well for you.

An easy place to start is with the extensions I mentioned above.

You don’t have to use all of them as it may be a bit overkill, but you can use any one of them or a combination to optimize your site and enhance its overall ranking.

What do you have to lose? Test out these SEO extensions and see what they do for your website rankings.

What other Chrome extensions do you use regularly?

Source: New feed 2