Core Web Vitals for Small Businesses: How To Pass The CWV Assessment

Graphic that says, "Core web vital for small businesses: how to pass the CWV assessment."

Did you know 1 in 2 visitors abandon a website that takes more than 6 seconds to load?

You may think that sounds extreme, but it’s pretty reasonable.

In a digitally connected world, people expect a quick and easy user experience, especially on mobile.

Google agrees. Page experience signals such as page loading speed are now among the factors that help you rank on search engine results pages (SERPs).

In other words, you should be concerned with page experience. Google wants to make sure people get the answers they’re looking for and have an enjoyable user experience.

This Google metric measures the user experience that visitors have when they arrive at your page. As you rack up visits, you have the opportunity to convert them into sales and grow your audience.

Core Web Vitals are crucial to your website’s growth, no matter the quality of your content.

I know keeping up with Google feels like a full-time job. I’m here to help you through it.

If you’re struggling with Core Web Vitals, let me explain why you need to keep working on them.

Let’s get technical.

What Is Core Web Vitals and Why Is It Important?

Core Web Vitals are a little complex, so let’s break them down.

CWV affects algorithms based on Google’s page experience metric, which measures “how users perceive the experience of interacting with a web page beyond its pure information value.”

Core Web Vitals take three metrics into account:

  • Largest Contentful Paint (LCP or load time): How long a page’s primary content— including large elements like a hero picture or header—takes to load. A good score is 2.5 seconds or less.
  • Cumulative Layout Shift (CLS or visual stability): The amount a page’s layout shifts after loading. This is a measure of your site’s visual stability.
  • First Input Delay (FID or interactivity): The amount of time that passes from when a user performs an action on your site (like clicking a link or button) to when the browser responds to that action.
A screenshot of a glossary of words, including LCP (Largest Contentful Paint), FID (First Input Delay), CLS (Cumulative Layout Shift), FCP (First Contentful Paint), TTFB (Time to First Byte), DOM Content Loaded, and Onloaded.

As a small business owner, digital marketer, or website developer, you can improve your Core Web Vitals to enhance your website’s user experience. If your page isn’t loading fast enough, visitors will bounce and you can lose your rank position to a page that loads more efficiently.

This is why Core Web Vitals are so key for small business SEO. Besides keeping your website organized and clean, strong CWV scores help your website rank higher and gain more recognition.

By prioritizing page experience, you can pass Core Web Vitals.

A graph showing the importance of passing core web vitals.

So, why is it important that you keep working to pass Core Web Vitals?

Reduced search performance is the clear result of a poor page experience in terms of CWV metrics. Even if your website has the best content ever, if users are having trouble accessing it or interacting with it, Google will respond accordingly.

Since Google is shaping the web, CWV and SEO for small businesses need to work hand in hand to help you boost traffic.

While the value of search traffic varies from business to business, CWV is incredibly valuable as a low-cost, natural way to draw interested visitors to your website. Because of this, Core Web Vitals must be a priority if you rely on this kind of traffic or believe it will increase in value in the future.

Give your audience a hassle-free experience while browsing your site to remain favorable with Google.

Google is getting more and more competitive, so continue to adapt and keep up with the changes.

Why Small Businesses Can Fail Core Web Vitals

How often are you monitoring your site’s user-friendliness?

If you’ve neglected your site’s performance, let’s make sure you pass Core Web Vitals.

A graph showing the core web vitals of a webpage.

All images by Philip Walton and Ilya Grigorik (CC-BY 3.0, source)

Earlier, we talked about what Core Web Vitals measures—largest contentful paint (LCP), first input delay (FID), and cumulative layout shift (CLS). Now let’s put these concepts into real-life scenarios.

My team and I have collected data from different companies to show you why small businesses can fail Core Web Vitals.

Of the companies we collected data from, 50% did not pass Core Web Vitals.

Let’s look into what causes them to fail and what happens when you fail Core Web Vitals.

What Happens When You Fail Core Web Vitals?

First—don’t panic.

So much has changed since the initial rollout after the Core Web Vitals announcement.

Initially, these new rules were only applied to mobile search. As of February 2022, Google added the ranking signal of page experience from desktop.

I can get you to where you want to be, and along the way, you’ll see a boost in your rank.

In the meantime, let’s study the sites that failed. What are they getting wrong with page experience?

Core Vital Measurement Failed
Layout Shift 81.24%
Largest Contentful Paint 73.49%
First Input Delay 91%

For the failing sites, largest contentful paint, or LCP, is the area that needs the most improvement.

For sites that fail LCP, I suggest looking at how large elements are loading. This includes videos, images, and fonts. Even how they’re maximizing on SEO for small business promotion plays a big part.

Of the components within Google’s Ranking Algorithm, 12 to 15% are SEO-based. The “page experience” improvement from Google have a direct impact on the SEO of your website. The largest portion of Google’s page experience signals are the Core Web Vitals. This is why fast LCP gives the user confidence that the page is useful, boosting the page’s SEO content.

Another interesting callout linked to SEO is that sites that did not pass Core Web Vitals in some cases ranked higher than businesses that passed. However, businesses that did pass Core Web Vitals had substantially higher monthly organic traffic metrics.

So, while competitors that fail CWV may rank better for certain keywords, passing Core Web Vitals will help the site as a whole and drive more traffic to the site.

Remember, it’s about the experience on the site overall, emphasizing being faster and well organized.

What Our Data Taught Us About Core Web Vitals for Small Businesses

From what our data taught us, small businesses that pass Core Web Vitals had higher domain ratings, more backlinks, and a larger pool of non-branded keywords.

To give you a clear picture of the brands we’re profiling, we used the CrUX Dashboard to track and trace user experience trends for each brand, and PageSpeed Insights to pull reports on their page performance on desktop and mobile view.

From the captured data in June 2022, we could see who failed or passed Core Web Vitals, offering variables as to why this was the brand’s outcome. Post-assessment analyzation, the following factors helped us understand what contributed to a brand passing or failing CWV:

  • Largest Contentful Paint
  • First Input Display
  • Cumulative Layout Shift
  • Mobile Users
  • Net Organic Traffic
  • Domain Rating
  • Backlinks
  • Referring Domains

Now let’s look at what contributed to each brand’s CWV status.

Bearded Bastard: What Happens If You Fail Core Web Vitals

We took two beard grooming brands and two glow accessories brands to analyze what makes the difference for a brand that experiences failed CWV versus passing CWV.

For the beard growing brand that failed CWV, the Bearded Bastard, here’s what we saw in the data pulled:

A screenshot of the Bearded Bastard's webpage as an example failing to pass core web vitals.
  • LCP (Largest Contentful Paint) : Scored a 72% for good user experiences with 2.6s load time. The preferred time is 2.5s or lower, so this doesn’t pass, but it is close.
  • FID (First Input Display): scored a 90% for good user experiences for the website as a whole with 15ms load time. 100 ms or lower is considered good.
  • CLS (Cumulative Layout Shift): scored a 75.69% for good user experiences with .1 second load time
  • Mobile Users: 81.5% find this site from their phones
  • Net Organic Traffic: about 11.1K every month, according to Ahrefs
  • Domain Rating: 35
  • Backlinks: 3.2K
  • Referring Domains: 360K

In June 2022, they ranked in positions 1-3 for 28 keywords related to their products which has a sum of 1670 for search volume. Yet, they net 277 visitors from these ranking 1-3 positions keywords.

The Beard Brand: Auditing and Learning from CWV Success

For the beard brand that passed CWV, the Beard Brand, we noticed a shift in numbers that contributed to their assessment.

A screenshot of the Bead Brand's webpage as an example of passing core web vitals.
  • LCP (Largest Contentful Paint): Scored a 84.09% with a 1.4s
  • FID (First Input Display): scored a 97.23% with a 16ms
  • CLS (Cumulative Layout Shift): scored a 79.54% with 0s
  • Mobile Users: 74.6% find this site from their phones
  • Net Organic Traffic: about 316.2K every month, according to Ahrefs
  • Domain Rating: 73
  • Backlinks: 33.7K
  • Referring Domains: 3.4K

By June 2022, they ranked in positions 1-3 for 1,950 keywords related to their products while ranking in positions 1-3 for 1,910 non-branded keywords.

Other than mobile optimizations and providing quick page load times, domain rating and backlinks are the main differing metrics. These are potential variables that show why a site may be successful despite failing CWV.

The Secret Woods: Results from CWV Reporting

We also looked at two glow accessories brands and found what made the difference for each brand’s CWV results:

My Secret Woods received a passing CWV report, so let’s look at the numbers:

A screenshot of the Secret Woods' webpage as an example of passing core web vitals.
  • LCP (Largest Contentful Paint): Scored a 87.36% with a 2.2s
  • FID (First Input Display): scored a 98.54% with a 12ms
  • CLS (Cumulative Layout Shift): scored a 71.34% with 0.9s
  • Mobile Users: 80.98% find this site from their phones
  • Net Organic Traffic: about 8.7K every month, according to Ahrefs
  • Domain Rating: 58
  • Backlinks: 6.2K
  • Referring Domains: 776

In June 2022, they ranked in positions 1-3 for 108 keywords related to their products while ranking in positions 1-3 for 76 non-branded keywords.

Carbon 6 Rings: What CWV Issues Are Most Common?

Unlike its competitor, Carbon 6 Rings did not pass Core Web Vitals. Let’s see why:

A screenshot of Carbon 6 Rings' webpage as an example of failing to pass core web vitals.
  • LCP (Largest Contentful Paint): Scored a 74.98% with a 2.7s
  • FID (First Input Display): scored a 92.05% with a 18ms
  • CLS (Cumulative Layout Shift): scored a 86.79% with 0s
  • Mobile Users: 84.57% find this site from their phones
  • Net Organic Traffic: about 18.2K every month, according to Ahrefs
  • Domain Rating: 50
  • Backlinks: 1.1K
  • Referring Domains: 237

For June 2022, they ranked in positions 1-3 for 114 keywords related to their products while ranking in positions 1-3 for 69 non-branded keywords.

What Can We Learn About Core Web Vitals and Site Success

Now that we’ve broken things down individually, let’s show these different metrics side-by-side.

A table showing the web vitals of different companies.

The key differences we see with these competitors are the lack of ranking keywords in high positions like 1-3 for the failing CWV brand.

However, those businesses that passed CWV had substantially higher metrics for organic traffic per month. You’ll see while competitors that fail CWV may rank better for certain keywords, Core Web Vitals will help the site as a whole.

More traffic is then driven to the site since the experience is overall better quality attributed to speed.

So, if you want to look at your performance through the eyes of Google, use Core Web Vital tools such as Google Lighthouse.

These tools will help you improve your website performance in more areas than one.

To pass Core Web Vitals based on our learnings, small businesses need to improve their technical SEO in order to increase overall page speed. This is done through practices like progressively loading images and delaying third-party scripts.

The long-term success of any small business depends heavily on providing a pleasant website user experience. Core Web Vitals is a chance to enhance page experience and maybe see a bump in search engine results.

I know the recommendations for improving page experience in Core Web Vitals may sound quite technical. However, focusing on the metrics that matter most makes it less intimidating.

Core Web Vitals is just a place to start when trying to enhance page experience. As we’ve seen, Google is becoming more confident in the data as those metrics change over time.

It makes sense that small business owners would have a range of inquiries concerning technical SEO for small businesses and Core Web Vitals.

The most crucial thing is to start improving your online experience.

How to Start Passing Core Web Vitals

A Semrush study found that nearly 84% of URLs ranking in the top 10 on mobile SERPs in the U.S. were flagged as either “Poor” or “To improve” on Core Web Vitals reports.

So, before you get started with adjusting your current performance, check the metrics of your site with a Core Web Vitals report in Google Search Console. It’ll list everything that’s good, poor, or needs improvement.

Now that you know which pages are impacted, you can move ahead with your strategy.

Take it section by section.

Start with LCP.

This is usually what makes a page score as “poor.” Optimize LCP by eliminating any unnecessary third-party scripts to speed up page speed or setting up lazy loading – deferred loading for non-critical resources.

Next, optimize FID.

Minimizing JavaScript enables users to interact with a page better and having the cache clear helps load page content noticeably faster.

Finally, optimize CLS by using set size attributes for all media. This means video, photos, GIFs, infographics, etc. Even ads need a designated spot on your site so they don’t alter the flow of your content.

There’s so much to the structure of Core Web Vitals. So, take each part one by one to improve your site.

The good thing is you’ll see results and be closer to owning a page that can pass Core Web Vitals.

FAQ

Does SEO work for small businesses?

Yes, SEO works for small businesses. SEO for small businesses can even be easier by using other tools like social media to build backlinks to your site. This will help with domain authority and help your rank higher on search engine results pages.

Because search engines utilize sophisticated algorithms to offer users the precise results they want. If you produce useful material with SEO, you can rank against some of your fiercest competitors.

What are the 3 pillars of Core Web Vitals?

The three “pillars” of Core Web Vitals are:

  • Largest Contentful Paint (LCP) refers to how long a page’s main elements take to load
  • First Input Delay (FID) refers to the time that passes from a user’s first interaction with a web page (like clicking a link or button) to when the browser responds to that action.
  • Cumulative Layout Shift (CLS) refers to the degree to which a page’s layout shifts once it’s loaded.

What is a good score on Core Web Vitals?

Overall, Core Web Vitals is graded as pass/fail. For more specific benchmarks, you need to look at the specific elements of the system. For example, 2.5 seconds is generally the cutoff point for a “good score” for Largest Contentful Paint. For Cumulative Layout Shift, you should try to be at 0.1 second or below. First Input Delay should be 100 milliseconds or below.

How to improve Core Web Vitals?

Core Web Vitals improvement is a long-term process, so don’t get frustrated if it feels you have a lot of work to do. In general, you need to focus on any and all means to improve overall site speed and performance. This can include basic steps like resizing your existing images to speed out loading times, or more involved steps like moving from shared web hosting to a dedicated server.

Does Core Web Vitals affect ranking?

Core Web Vitals performance does impact SEO ranking in Google. While failing CWV doesn’t necessarily mean that your site will fail to rank for all keywords, it does ultimately impact both your rank as well as the user experience.

What are other technical SEO best practices?

Other technical SEO best practices to boost small business SEO are:

  1. URL structure optimization: To organize content and use keywords
  2. Page speed/Website speed: Fast pages = good page experience
  3. SSL and HTTPS: Encrypted connection secure for users
  4. Mobile friendliness: Efficient for users on the go anywhere at anytime
  5. Establishing a preferred domain: A hub for users to find your brand

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  • Cumulative Layout Shift (CLS) refers to the degree to which a page’s layout shifts once it’s loaded.


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Conclusion

Customer experience, according to Forbes, is the new SEO, and the rollout of Core Web Vitals clearly supports their theory.

The launch of Core Web Vitals was a big move toward improving the web for every user. And it appears that these measurements will remain a big part of Google’s ranking algorithm.

Even if you don’t notice any problems now, you should continue to keep an eye on them.

Google won’t stop ranking pages if those pages don’t pass Core Web Vitals.

You can pass the assessment or have better results if your website is secure, mobile-friendly, features useful content, and doesn’t show intrusive ads.

Google’s idea is to help users find the most relevant and quality sites. So, make sure that site is yours by providing users with the best and most informative experience.

Are you struggling with Core Web Vitals and debating whether to keep working on them? Let us know!

Source: New feed 2

Search Beyond Search: The Biggest Opportunity in Digital Marketing

When you think about search, what comes to mind?

I bet you are thinking “Google”.

But there is more to search than Google. And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics.

You must think outside the box. And that’s what I am going to help you do today.

So, let’s first go over the trends we are seeing, and then we can go over how you need to adapt.

Search trends

Although no one really talks about search like they used to, people still find it extremely valuable.

According to an MIT study, search engines were valued more than 2x as much as email, nearly 5x as much as online maps, and +50x more than social media.

As marketers, this is important to keep in mind because we tend to focus on shiny objects. You know, the channels everyone is talking about.

But a lot of the old channels out there like search engines and email are still very effective and people place more value on them.

And here is a fun fact that you probably didn’t know about search either… 15% of all searches that take place on Google each day have never been searched before.

That’s kind of crazy to think about knowing that Google has been around for a while and so has SEO.

And according to Google people go through a handful of emotions as they search that lead up to a purchase.

So, what are marketers doing? Well, they create tons of content to appeal to each of the above stages in hopes of landing a customer.

They know it’s effective too because Google even tells you… 85% of people will purchase from brands that provide trustworthy information.

But marketers forget is that 63% won’t buy from brands that provide irrelevant information.

So, if your content doesn’t help people or even worse is off, it’s going to hurt you over helping.

Now when I first started off in the digital marketing world 22 years ago marketers didn’t have this problem.

When you created content, you stood out for one simple reason… there was a lack of content. But these days that isn’t the case.

Just look at the term auto insurance. There are 165,000 searches in the United States each month, but over 1.1 billion results.

Do you think we really need anyone else to write content on that subject? Not really unless something drastically changes within that industry.

So when you create content on a keyword you want traffic from, what do you think is going to happen?

There may be a slim chance that you have something new to say that no one else has talked about… the reality is you are going to regurgitate what everyone else is already talking about.

It went from being where your website was “waldo” and you stood out from the crowd, but now everyone is waldo and it is hard to tell one site apart from another.

Image was taken by William Murphey during a Waldo competition in Dublin Ireland.

So how do you stand out? Well, we will get to that in a bit, but let’s go over a few more trends. ????

Google isn’t the only player in town

I want you to do a fun exercise. Think about all the platforms you use on a regular basis and ask yourself if they have a search feature.

Search is everywhere… it’s not just on Google or Bing.

Perform a search on each of the platforms you use on a regular basis. For fun let’s search for “Amsterdam”.

On Booking.com you may find hotels in Amsterdam. On Google you may find information about the city.

On YouTube, you may find videos about the movie and on Pinterest, you may find images from the city. And on Instagram, you may find pictures of restaurants and food dishes people ate in Amsterdam.

But here is where it gets interesting. According to Prabhakar Raghavan, SVP at Google, young people are turning to Instagram and TikTok for search over Google.

In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search… they go to TikTok or Instagram.

It shows in the data too. Just look at data from an average minute on the Internet.

Every minute 167 million TikTok videos are watched, versus only 5.7 million Google searches.

It’s not just TikTok either, people are spending more time on Facebook Live, iMessage, and even shopping online.

To reinforce this trend, just look at the top 10 searches on Google.

Notice a pattern?

4 of the top 10 searches are social networks.

7th and 9th searches emphasize globalization. If you haven’t thought about global SEO, check this out.

And the 8th most common search emphasizes shopping and the boom of eCommerce.

I know this is a lot of data, but if you ignore trends, you’ll end up going extinct.

Just look at what happened to Blockbuster, Netflix ate their lunch.

Or how US teens for the first time prefer YouTube over Netflix.

This may be one of the reasons why YouTube’s ad revenue is almost matching Netflix’s.

If you don’t pay attention to the trends out there and adapt to what people want, you will lose.

Heck, even Google pays attention to trends and they try to adapt.

Remember when they created the social network Google Plus? It didn’t work out, but they tried.

And now they have web stories, which will help them compete with Instagram and TikTok. Just like how they also created YouTube Shorts too.

I don’t think web stories will work as people don’t really see Google as a social network, but time will tell.  

So, where’s the opportunity?

There are a few opportunities for you if you want to stand out from all the other waldos and be able to compete in a way that doesn’t mean just spending more than others as that is unrealistic.

Let’s go over them.

Go after the 15 percent of searches that have never been searched before

Remember how we talked about that earlier?

Using most SEO tools out there doesn’t solve this because they all focus on “popular” keywords.

Hence, they show keyword volume. But there is more to the search universe than bottom-of-the-funnel, middle-of-the-funnel, or top-of-the-funnel search terms.

What about a strategy that involves going after terms that are on the cusp of becoming popular and people are starting to search for them?

These terms will be easy to rank for and will become more popular over time.

But how do you find them if SEO tools are focusing on already popular and sadly competitive terms?

You go after Google Suggest terms. These are terms that people are searching for that don’t really show up in most tools.

An easy way to get a list of all the Google Suggest terms is to use tools like Answer the Public.

Just type in a term related to your space, like “digital marketing”, and you will get a list of all the up-and-coming terms people are searching for.

Answer the Public will give you hundreds of keywords to target based on questions people are asking, prepositions, comparisons, and overall, what Google is showing as up-and-coming terms.

Take an omnichannel approach

You may have heard me talk about this one before but you don’t have a choice but to be on all the platforms these days.

It doesn’t matter if the algorithms favor you or not… getting some coverage is better than none.

Plus, omnichannel marketing helps with the rule of 7. When someone sees or interacts with your brand 7 times, they are more likely to evangelize and buy from you.

Now I don’t want to bore you to death with hundreds of marketing tactics for each platform, so I am going to break down 1 thing that each platform loves that you can use to get more traffic, views, and engagement.

And to be clear this one thing that I am giving you for each platform, should have a much bigger impact than other tactics, hence I focus a lot of my efforts on the exact tactics I break down below.

  • YouTube – this platform focuses on the first 24 hours. Videos that do well in the first 24 hours are more likely to rank higher and keep getting suggested. Right when your video goes live on YouTube promote it through push notifications, email blasts, and SMS messages.
  • LinkedIn – they really love comments more than anything else. Right when you post anything on LinkedIn, round up people in the first 4 hours that have similar audiences and have them leave a comment. The comment needs to be engaging and be at least 12 words long. For example, if I posted on LinkedIn about 5 ways to rank higher on Google, I may have a buddy or mine leave a comment on a 6th strategy to rank higher on Google.
  • TikTok – similar to LinkedIn they love comments. But the comments need to be engaging. For example, I posted a TikTok video on how blogging is more competitive than podcasting and that marketers should leverage podcasts. Someone left a comment on how I was wrong, even though the stats and data backed up my point. This created more controversy which caused over 138,000 views. So have people leave comments similar to what you would do on LinkedIn and ideally right when your video comes out.
  • Instagram – they have seen a 17.6% decrease in live video content yet users prefer live video over reading a blog post. And the demand for it is expected to grow 15x from what it was in 2022. If you create live videos on Instagram with other influential members and you make sure your content is amazing, it will help you get more reach which leads to more followers, and then when you post other forms of content you’ll find that it will perform better. So go live at least once a week.
  • Google – they love brands. As the ex-CEO once said, “brands are the solution, not the problem. Brands are how you sort out the cesspool.” An easy way to create a bigger brand is to release free tools on your website. It keeps people coming back and searching for your brand name, which will increase your overall rankings over time. You can find free tools that you can white label and put on your site from Code Canyon.
  • Facebook – they want you to create longer-form videos. Videos over 5 minutes long on my page generate on average 268% more views. To see if that pattern held for others, we analyzed 939 other company profile pages and found that their videos over 5 minutes generated 81.39% more engagement.

Follow the Peak-end-rule to build a brand

I talked a little bit about brand building earlier about how Google loves brands. And you can release free tools to help you build a brand.

That’s a great tactic to help with SEO.

But brands really are the future. Just look at Nike, more people search for the term “Nike” than they search for the term “shoes” which is crazy considering so many companies offer shoes.

You create a great brand by building an amazing product or service. But that is just the start of it.

It really comes down to how people emotionally connect with your brand. And this involves the Peak-end-rule.

Typically when people work with your brand they have positive and negative experiences. You want to make sure they typically have a good experience when they first start using your product and service. You also want to make sure towards the end they also have an amazing experience.

A simple example of this is riding a bike. When a child first gets a bike they are filled with joy and excitement and it creates a great first peak. But as they start riding their bike they may fall a few times and it can create negative peaks. But once they get the hang of it, they are off to the races, having fun and not falling, which creates a positive end peak.

With your product or service, continually survey your customers and figure out what you can do to continually delight them. It’s the best way to figure out how you can create those emotional peaks.

That’s what builds an amazing brand.

Conclusion

I love Google. It’s a big part of my business at my ad agency NP Digital.

But we don’t stop with Google. From social media to email marketing to CRO… there are many marketing channels that you should consider.

And when it comes to search, keep in mind search is everywhere. From Google to YouTube to TikTok… search is everywhere. Heck, my father-in-law does SEO on his Airbnb listing as people “search” when they are on Airbnb.

But if you want to stand out from the crowd and not be another Waldo, focus on the 3 main things I broke down above.

So, what do you see as the biggest opportunity?

Source: New feed 2

Do Minimalist Website Designs Help or Hurt Your SEO?

Graphic that says, "Do minimalist website designs help or hurt your SEO?"

As a website owner, do you feel as if the line between a good user experience and optimal search engine optimization (SEO) is a tightrope?

It’s not uncommon to feel like you have to prioritize one over the other. When it comes to minimalist website design, that feeling becomes more pronounced. After all, search engine optimization requires ample content for optimization. Doesn’t it?

This article will explore the relationship between minimalist website design and organic keyword rankings. We’ll look at six websites, including one non-minimalist one, to answer the burning question: Do minimalist website designs help or hurt your SEO?

Why Are Minimalist Website Designs Getting So Popular?

A minimalist website is one that uses content sparingly. This may include words, but it can also include images, graphics, and videos.

So why are minimalist website designs getting so popular?

As more users use smaller screens, the desire for minimalist website designs increases. This is because you want the experience for desktop users and mobile users to be consistent. A minimalist website design means fewer changes for the mobile platform.

A minimalist design is also better for the user experience. With less content cluttering up the viewer’s eyesight, they can more easily journey through the site.

In addition, minimalist websites are prone to faster page loading times, and they are quick to respond to size or orientation changes (such as when viewing on a tablet or smartphone).

How Do Website Design And SEO Interact?

When you’re designing for SEO purposes, you may run into some elements that seem counterintuitive. The good news is that there are ways to ensure SEO doesn’t suffer for the sake of a good user experience and vice versa.

There are some elements of both website design and SEO that are so inextricably linked, it’s hard to tell where one ends and another begins. Those are the best places to start if you’re redesigning a website with SEO in mind.

Those website design elements include:

  • Mobile-friendliness
  • Website speed
  • Sitemaps
  • Readability
  • Image file names
  • Alt tags
  • Website navigation
  • URL structure
  • Metadata
  • Indexable content

With the elements above, the needs of both website users and search engine crawl bots converge. That’s because what’s best for the visitor is what’s best for the crawl bots. That’s always the goal with an SEO-minded website design.

Especially as of late with all the algorithm updates rolling out.

If website design is something that’s seriously on your mind, you’ll be happy to know we have an in-depth guide to follow.

What We Found In Our Data About Minimalist Web Design

Before we dive into the analysis of minimalist websites, let’s define a few things.

First and foremost, our definition of a minimalist website is one with less than 700 words on the homepage. To determine the performance of each site, we analyzed various points, including:

  • The number of total organic keywords the website ranks for
  • The number of organic keywords the website ranks on the first page for
  • The number of organic keywords the website ranks in the first three positions for
  • The number of rich snippets a website has
  • The total organic traffic number
  • The revenue generated from organic traffic

It’s also important to note that any averaged metrics are the average over a 12-month period.

Beautiful, Minimalist Website Inspiration: Tiffany & Co.

A screenshot of Tiffany & Co.'s webpage for minimalist website design.

With a whopping 190 words on their homepage, Tiffany & Co. certainly qualifies as a minimalist website design. That’s even with the 20 images incorporated throughout the homepage, as it uses imagery only where needed and beneficial.

How has this worked out for Tiffany & Co.?

Tiffany brought in an average of 3.2 million visitors per month, resulting in an estimated traffic value of $2.4 million per month.

How is it drawing in such large organic traffic numbers? As you might expect, Tiffany & Co.’s keyword universe consists of 336 thousand total organic keywords. Of those, 22.2 thousand keywords ranked in the top three positions.

Becket + Quill: Minimalistic Design with Large Impact

A screenshot of Becket + Quill's webpage for minimalist website design.

Coming in at even fewer words than Tiffany & Co., Becket + Quill has only 96 words on the homepage. They do also incorporate images, 18 in total on the homepage, including Instagram images just above the footer.

When looking at a 12-month of data, Becket + Quill brings in 632 organic visitors per month. This nets them a total of $434 per month in organic traffic value.

It’s no surprise they perform at a significantly reduced volume when compared to Tiffany & Co. After all, the Becket + Quill keyword universe consists of only 529 organic keywords, with only 28 ranking in positions one through three on SERPs.

Loveness Lee: Exploring Minimalist Web Design

A screenshot of Loveness Lee's webpage for minimalist website design.

Loveness Lee is another jewelry website with a minimalist homepage design. That means 115 words in total (including words in the navigation) and 14 images plus one video banner.

How does Loveness Lee fare when it comes to organic traffic? Over a 12-month period, on average, Loveness Lee has 358 visits with a $2 per visit traffic value.

That’s not bad, considering the website ranks for only 254 organic keywords on average per month. Only three of those rank in the top three positions.

Minimalist Web Design in Action: David Yurman

A screenshot of David Yurman's webpage for minimalist website design.

With a very similar word count and image count to Loveness Lee, David Yurman has 104 words on the homepage (including words in the navigation) and 17 images.

Perhaps you’d think David Yurman’s keyword profile would be similar to that of Loveness Lee. If you take into account domain rating, though (David Yurman’s 69 to Loveness Lee’s 39), it’s understandable why David Yurman’s keyword universe is so much more robust.

David Yurman has an average organic traffic volume of 439.7 thousand with a traffic value of $271.5 thousand per month. This is thanks to the website’s robust organic keyword profile, including 104.6 thousand organic keywords with 3.2 thousand ranking in positions one through three.

Bringing SEO and Minimalist Design Together: Blue Nile

A screenshot of Blue Nile's webpage for minimalist website design.

On the upper end of minimalist, Blue Nile is a good example of pushing the limits but still staying well within the boundary. Its use of white space, clean fonts, and clear typography make its robust word count appear minimalist.

The homepage boasts 616 words and 40 images including a mix of product imagery and graphics. Blue Nile has an average of 2.1 million visits per month with a traffic value of $2.9 million.

How does Blue Nile’s keyword universe fare?

Blue Nile ranks for 217.2 thousand organic keywords, with 28.8 thousand of those rankings in the top three positions.

How Minimalist Websites Support SEO: Taylor & Hart

A screenshot of Taylor & Hart's webpage for minimalist website design.

While not minimalist by our own definition, we’ve included Taylor & Hart for two reasons.

First, it’s important for us to compare the minimalist websites above with a non-minimalist website in the same industry. This helps to give us a greater perspective when it comes to drawing conclusions.

Second, it’s also good to see that a non-minimalist website can still appear minimalist and clean with effective design.

So here’s how Taylor & Hart breaks down.

The homepage has 928 words (including words in the navigation). The majority of this is in the form of a testimonial carousel that allows users to click through without being visually overwhelmed. It also includes 46 images, including product imagery, graphics, and images embedded within the testimonials carousel.

The monthly traffic averaged over a 12-month period is 117 thousand per month with a value of $115 thousand.

Taylor & Hart also boasts a robust keyword profile consisting of 72.1 thousand organic keywords. Of those, 2.8 thousand rank in the top three positions on SERPs.

Is Minimalist Website Design Good or Bad For SEO?

Before we answer this question, let’s consider the “winner” in the analysis above.

A table of minimalist web designs and SEO among company websites.

Blue Nile was the most profitable site, even beating out Tiffany & Co. for traffic value by $500 thousand per month. It had more words on the page than Tiffany & Co. (616 versus 190), a lower domain rating (76 versus 80), and even a smaller keyword universe (217.2 thousand versus 336 thousand). However, more of its organic keywords ranked in the top three results.

Can we say with certainty that the amount of content on the Blue Nile homepage was the sole contributor? Of course not. However, more content (when presented well) does mean more opportunities for optimization and customer engagement.

But is having more content the be-all-end-all to better rankings? No. If that was the case, Taylor & Hart would have been the clear winner.

With all of that said, to answer the question “is minimalist website design good for bad for SEO?” the answer is neither. There are many other factors at play. So as long as you’re optimizing the content you do have, whether that’s 100 words or 1,000 words, you’ll likely find yourself in a good place.

FAQs

Here are some answers to frequently asked questions on the topic of minimalist website design for SEO.

Does a modern website design hurt my SEO?

A minimalist or modern website design is unlikely to hurt your bottom line when it comes to SEO. There are many factors that go into SERP rankings, and web content is just one of them.

Does changing website design affect SEO?

Website design changes absolutely affect SEO, though how much will depend on the type and degree of changes that you are making. It’s important that you evaluate every change that you plan on making through an SEO lens so you can adapt accordingly.

How do I redesign a website without affecting SEO?

Chances are that site redesigns are going to affect SEO in some capacity, especially if you are making any changes to the site structure or UX. Because of this, it’s important that you audit your existing site and make changes that will allow for better SEO as part of the redesign.

Is a custom website better for SEO?

Most custom websites have better SEO performance than their free counterparts, largely because they are able to be built from the ground-up for search engine performance. With that said, custom websites can still have weak rankings if they are not optimized. Think of it in the sense that custom has the opportunity to perform better, but that opportunity still needs to be executed properly.

Does site architecture affect SEO?

Good site architecture is essential for SEO for multiple reasons. First, grouping relevant content together helps build context around the pieces, and helps search engines get a better idea of what your site is about. Also, a good site architecture makes your pages easier to crawl, so search engines can start ranking new content faster. Good site structure also helps with items like building backlinks and reducing keyword cannibalization.

What are ways to add more content without cluttering my website?

There are plenty of options for adding more content to your site without cluttering the design. These include carousels, accordions, and tabbed sections. You can also utilize more white space to offsite larger pieces of content.

Are accordioned or read more sections considered of lesser value to Google?

It does seem that Google crawls and indexes “hidden” content, like those in accordions or tabs. There is no clear answer on whether tabbed content carries less value. As long as you’re not purposely hiding content but are simply using it for the user experience, you should be fine.

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Conclusion

Whether you have a minimalist website design, or you prefer a maximalist approach, you’ll be happy to know that what matters most is how you optimize the content you do have. There is not much difference between minimalist and maximalist websites in terms of SEO, as long as you’re following white hat SEO strategies.

Is a minimalist website design appealing to you but you already have an established website? A redesign is always a possibility. Fortunately, there are even redesign checklists available to ensure the project is a success.

Source: New feed 2

Content Gap Analysis: 5 Ways to Find Them & Fix Them

A graphic stating: Content Gap Analysis 5 Ways To Find Them & Fix Them

When it comes to content creation, gaps are inevitable. You can be the best writer out there, but that doesn’t stop the world from continuously evolving.

Information becomes outdated.

Keywords fluctuate over time.

Customers shift interests.

It’s not your fault. But if you want to stay ahead of the game, it IS your responsibility to find and fix any content gaps that arise.

Why are content gaps a big deal?

Content gaps are basically missed opportunities. When customers can’t find what they’re looking for on your page, you can bet their next step will be in the direction of your competition.

The trick is learning how to identify content gaps and knowing what to do when you find them.

What Are Content Gaps?

Content gaps are topics not currently on your website that your target audience is looking for.

Your audience is always on the lookout for new information. And with content gaps so common, you would think that companies would pay closer attention to them. However, a 2021 study shows that 46% of companies with unsuccessful content marketing strategies don’t analyze their content once it’s been published.

Your industry may have thousands of topics your target audience is searching for that you have yet to cover.

For example, say you’re an SEO agency that has dozens of blog posts on advanced SEO techniques. However, you notice readers are bouncing from your pages quickly and far too often.

Analyzing the site-wide bounce rate of a website.

You might wonder if your content is engaging enough.

A quick content gap analysis can shed some light on the problem. Maybe your target readers are looking for basic SEO techniques while you only offer advanced information beyond their interest or ability to understand.

If you want to make sure your readers stay engaged, it’s important that the content they’re reading is current and useful for their needs.

Why Is It Important to Identify Content Gaps?

Content gap analysis sounds like a lot of work, but the results are worth the effort.

  • Improved SEO: Eliminate content gaps to improve your site rank on search engines. Your placement on the search engine results pages (SERPs) matters because 88 percent of searchers only visit links on page 1 of search engines like Google.
  • Better connect with your target readers: Fixing content gaps can give your readers exactly what they’re looking for, thus establishing a connection with your site. It’s important and possible to build a relationship with your audience— in a survey of 1,000 American participants, over 65 percent say they felt an emotional connection to a particular brand.
  • An optimized buyer journey: Content gaps analysis reduces bounce rates and increases on-site time, which in turn will improve your conversion rate, resulting in more sales.

What Are the Different Kinds of Content Gaps?

In order to perform a content gaps analysis, you have to learn how to identify them in the first place. Content gaps generally take one of three forms: keywords, topics, and media.

Keyword Gaps

Not all keywords are created equal.

For instance, the click-through rate (CTR) for the top spot in Google for one-word search queries is 32.5 percent, which is higher than the CTR for long tail keywords. However, starting at position two, the CTR for long-tail keywords is actually higher than the CTR for one-word queries.

A chart showing keyword gaps for long tail keywords.

Long-tail keywords are so effective because they reach customers that are further along in the purchasing process. While 1-keyword searches tend to be used for information gathering about a topic, searches with 4 keywords or more are used, also known as long tailed keywords, when potential customers are honing in on the product or service they are looking to buy.

If you focus all your marketing resources on short, popular keywords, consider integrating these longer chains of keywords into your content.

The best part? While short keyword searches are highly competitive and lead to low conversion rates, long-tail keywords typically have less competition. So your website will likely rank higher than sites that only optimize their content for generic, overused target phrases. Less keyword competition means your content ranks higher in the SERPs and traffic to your website goes up.

Check out my free tool, Ubersuggest, for some extra help.

Ubersuggest's keyword suggestions.

Topic Gaps

When people think of content gaps, topics are typically the first thing that comes to mind. Each time you run a content gap analysis on your topics, ask yourself the following questions:

  • Does my site cover every topic readers are interested in?
  • Does my site have comprehensive content for readers at all levels?
  • Are the topics relevant to readers’ current interests?

If you answered “no” to any of those questions, congratulations: you have found a content gap!

Topic gaps are hidden opportunities to add brand-new content to your site. Whether you are diving deeper into a specific aspect of a broader subject you’ve already covered or you are solving new problems that have sprung up in your field, filling topic gaps is a fast way to provide new quality content to potential customers.

Media Gaps

Media gaps refer to a lack of video content on your website. If you have trouble finding time to make video content, you’re not alone. However, you are in a swiftly shrinking demographic.

A survey released in 2022 found that only 14% of businesses refrain from video marketing.

There’s a good reason businesses have shifted to video: it’s what their audiences crave.

Recent studies show nearly 75% of users prefer to learn about a product or service by watching a video instead of reading about it.

The benefits of adding media to your content should not be ignored. Increased brand awareness, higher website traffic, and more direct sales are all possible by simply converting your written content into a video format. In fact, 81% of marketing professionals surveyed say they increased their direct sales with the use of video content.

This is a huge wake-up call for all the content marketing teams out there to find media gaps in their content and fix them by adding videos to their posts.

5 Methods for Finding Content Gaps

You’ve learned what content gaps are, why they’re important, and what you should be looking for.

Now let’s look at how to find and fix them using content gap analysis.

1. Run a Content Gap Analysis Using an SEO Tool Like Ubersuggest

If you’re worried about spending hours poring through data, manually analyzing every piece of content you’ve ever posted, I have some good news for you.

Free and paid online tools like Ubersuggest will do this job for you.

Ubersuggest offers a number of features that let you dig into your website’s data to quickly find problem areas.

Use it to generate reports for keywords, browse top-performing content and even analyze your competitor’s site.

The process for using my tool is simple.

  1. First, visit the Ubersuggest homepage.
  2. Next, enter the domain name or keyword you want a report on.
  3. Click “View all” or select the appropriate filters at the top of the report.
Entering the domain name on Ubersuggest.
  1. Finally, click Export at the top of the report to store the information elsewhere.
Ubersuggest's similar websites research.
Ubersuggest's keyword research.

How to Fix Keyword Content Gaps

Once you have found stronger keywords for your posts, you can fill the content gaps in several ways.

Include the new keywords in your upcoming content. Don’t just sprinkle them haphazardly. Instead, incorporate keywords organically, in ways that increase the quality of your content.

Update old content with missing keywords. This often entails reworking sentences and even whole sections in order to maintain quality content for your audience.

As a preventative measure, you may want to alter your current keyword optimization strategy as well. Make a habit out of searching for keyword content gaps in your articles to remain at the top of the search results in your field.

2. Audit Your Customer Journey and Identify Content Missing from the Funnel

Not all content gaps are as easy to fix as keyword content gaps. The trick here is to dive deeper into your customer journey to figure out what your target readers need at each stage of their buying process.

Not every customer visits your website ready to make a purchase. Some are just curious, while others are comparing your products with the competition.

For the best results, you want to create content for each of these stages.

You need posts that make users aware of your products and services. You also need posts that provide valuable industry insights that address customer pain points and solve problems.

Even USA.gov took this approach to figure out what content they were missing. With the help of a specific customer audit process called journey mapping, USA.gov created detailed customer personas which were given behavior lines similar to their actual customers. From there, they were able to identify problem areas, confusing web pages, customer pain points and more.

Let’s use my site as an example. New website visitors wondering what my companies are all about can find everything they need to know with one click.

Neil Patel promoting thought-leadership.

You’ll also need content for users to compare options between your product and the competition. This can be as simple (and powerful) as a “vs” article. You can offer comparison points for well-known competitors.

Buy Me a Coffee does this well with an attractive comparison page featuring their top competitor, Patreon. Notice how they highlight features that are exclusive to their brand.

Buy me a Coffee's pricing plan.

How to Fix Content Gaps

Content gaps are the easiest type of gap to find and fix. Once you’ve mapped your customer journey, you’ll have a better idea of which stages in the buying process you need to add to your existing content.

Create helpful tutorials and interesting industry articles. Write about the products and services you offer. Take what you have to offer and compare it to the competition.

3. Manually Search Competitor Websites to Identify Content Gaps

It’s not always clear what your content is missing. Thankfully you can always take a peek at what the competition is up to!

It can be hard to figure out what’s missing from your content on your own.

That’s where you can get help from the competition!

It’s quite simple.

Identify what your competitors are doing right and then replicate it. Remember, the goal isn’t to create an exact copy. Rather, your aim is to find keyword, topic, and content gaps that your competition fills.

You can do this manually by visiting competitor websites and noting what is missing from your own site.

For example, you may visit another SEO agency’s page and see they’re covering Google’s most recent algorithm update, but you haven’t yet.

How to Find and Fix Content Gaps Through Manual Competitor Research

  1. First, make a list of your top competitors. If you aren’t sure who they are, Google some of the most important keywords you target and see who else is ranking for them. You can also use SEO tools to help you find competitors.
  2. Next, visit each competitor’s page and make a list of topics your website is missing.
  3. Finally, brainstorm with your team about how to create a page on the same topic in a different or better way.

Be careful, though.

While competitors can provide inspiration for new content ideas, avoid copying exactly what they do. You want to look for new perspectives they failed to cover. A competitor may be getting great results with a particular keyword, but it doesn’t mean you should always create similar content. Think critically about whether what your competitor is doing is even applicable to your website and audience.

4. Use Google Search Console

Did you know you can use the Google Search Console to perform a content gap analysis?

I’ll show you how.

First, log into Search Console and click “Search Results” on the left side of the page.

Google search consoles side bar.

Next, click the “+ New” next to “Search type” and “Date range” (which you can modify).

Google search console's filters.

When the box pops up, click “Page.”

Enter the URLs for your top-performing pages, one at a time.

When the results populate, see what keywords you’re ranking for on that page.

Go to the page on your website or in your CMS and search for all of your top keywords from Search Console (either top clicks or impressions).

Top keywords from google search console.

Finally, go to the post on your website and make sure the content is related to your top-performing keywords. Odds are, some of the keywords you rank for will not actually be covered on the page.

Once you identify the keywords you’re ranking for that are not covered on the page, create content that does by either creating a new post or adding a section to your existing one.

5. Perform a Self Content Audit

When was the last time you poked around your own website to find gaps in your content?

Using SEO tools and checking out the competition can be effective, but sometimes it’s easier to perform an audit on your own content instead.

Self content audits are a solid practice to perform on a regular basis, as it develops your eye for identifying gaps faster. This can help you find problem areas in your current approach and improve the creation process for future content.

Not only that, by running a content audit, you’ll occasionally discover broken links, outdated images, and even grammatical errors that can then also be fixed before they give visitors a negative experience.

For instance, you can start by updating old reviews on your page. Studies show 79 percent of consumers trust online reviews as much as they believe in personal recommendations, so updating outdated reviews can increase customer trust in your website.

An important thing to keep in mind here is that self content audits aren’t the type of thing that you only do once. A regular cadence is key here to keep your content fresh. How often you do it will vary based on how much content you have and your industry, but 6 months is a good starting point.

Content Gaps Frequently Asked Questions

How do I fill a content gap?

Create content for new topics, update older content with more recent data and research the best keywords to use. Check the competition for other content gaps. Run a self content audit on your entire website.

What tools do I need to find content gaps?

Free and paid SEO tools like Ubersuggest can help find content gaps through competitor analysis, keyword research, and SEO audit features. You can also perform these functions manually with the help of offline tools like spreadsheets.

What kinds of content gaps are most important to fix?

The keywords you use in your website or blog can make a world of difference when it comes to ranking higher on search engine result pages. Data shows that less than one percent of users visit the second page on Google, so it’s best to optimize your keywords to get on the first page.

Media gaps are the next most important gaps to fix. The need for video content will only increase. If you haven’t already, start transforming your written content into video. 

How bad is it to have content gaps?

Content gaps make it difficult to attract new readers, retain your current readers, and encourage them to convert. If your page has a lot of content gaps, your readers will move on to a competitor that fills the void. Having content gaps will diminish your authority in your space. Being up to date and relevant will instill trust within your readers that you are the industry expert.

Conclusion: Content Gaps

By utilizing SEO tools, like Ubersuggest, to find keyword and topic gaps in your content, your pages will see more traffic than ever before. Examine your keyword strategy with Google Search Console to figure out where you can close the gap.

Use content gap analysis on competitor pages or on your own site to discover what you can change.

Content gaps are secret opportunities that, when fixed, lead to valuable material that attracts new audiences and the potential revenue your business can earn.

Using these methods, you should be able to generate plenty of new content ideas and drive more traffic to your website.

Which method for filling content gaps are you going to try first? Let me know!

Source: New feed 2

5 Blogs That Are Making Money in 2022 (and How You Can, Too)

Have you ever wondered how to make money blogging about the things you love?

What if I told you it’s possible to write about your passions and make money with a blog? There are a variety of niches you can monetize in different ways.

Finding the right one can bring in a steady stream of income. The average blogger sees up to $1,000 every month.

I want you to aim higher. Let’s talk about how you can make money blogging.

There’s no one formula to creating a successful blog, but there is one common thread: Have a unique story to tell.

Blogging is not dead, and it’s not too late for you to start one.

Why Do Some Blogs Fail to Make Money?

Blogs fail to make money because they’re focused on the wrong thing. What are the right things?

You want to make sure your blog is interactive and informative. Your blog supplies something to your audience, so you need to bring value or you’ll be just another blog of many.

While quality of content is the most important factor in your blogger success story, let’s get you bringing in some money.

However, the money won’t come without earning your audience’s trust.

You want to build authority, right? You want to show you’re an expert in your field. Well, don’t treat this like a hobby or a side hustle.

After all, we know how important E-A-T—which stands for expertise, authoritativeness, and trustworthiness—is to ranking in SERPs.

Have a Plan in Place

Build upon a workable plan. Don’t just “wing it” and set yourself up for failure.

Some fail to learn how to make money blogging because:

  1. They don’t research the niche they’re blogging about prior to launch.
  2. They aren’t investing in their blog like the business it is.
  3. They aren’t building a team to assist them.
  4. They aren’t connecting with their audience.
  5. They aren’t setting actionable goals.
  6. They don’t measure their success.

You must have a clear purpose and intention with your blog. If you want to build trust in your niche, it takes a strategy.

Making money from your blog is possible, but it won’t happen if you set a blog post and forget it.

I’ll show you some success stories so you can focus on creating standout content that attracts and builds a community.

You can make money with blogs, and I’m going to show you how.

2022’s Blog Success Stories

Your blog may not be an overnight success, but you can spark interest in people to engage with your content.

Let’s look at some of 2022’s most successful blogs generating a sizable revenue.

Huffington Post: How Blogs Make Money Without A Product

A screenshot of Huffington Post's website.

I’m sure you’re not surprised by this one.

Since 2005, Arianna Huffington and her Huffington Post co-founders have been publishing news stories as they unfold. Thousands of readers daily rely on their articles. They’ve established themselves as not just one of the world’s largest websites but one of the most popular.

A graphic indicating the profitability of Huffington Post's website.

In June 2022 alone, HuffPost’s organic traffic of 6 million had a value of $1.8 million. Note that by organic traffic value, we mean the monthly equivalent cost of traffic from all the keywords that a given URL or website calculates for if the site owner was paying for it through PPC versus earning the traffic organically.

Not only does HuffPost make money with blogs, but its revenue consists of online ads and money from corporate investments.

Seeing the numbers above, it is easy to understand why they are among the top-earning blogs worldwide.

While no products are sold on HuffPost, they make money with blogs that speak to their value—creating trustworthy content that engages readers.

goop: Profit Through Lifestyle and Wellness Branding

A screenshot of goop's website.

goop is a wellness and lifestyle brand started by actress Gwyneth Paltrow as a weekly lo-fi newsletter back in 2008. Her slogan “Nourish the Inner Aspect” resonates with her audience based on the average 732K organic traffic.

A graphic depicting the revenue generated by Goop.

This traffic value is about $423K but wellness products are also sold on the site.

A screenshot of goop's website with a yellow highlighter circling the words "Shop Wellness."

Let’s look at goop’s third-largest revenue driver, “Are Mediums Real?” The reason it’s likely successful is because it’s thought-provoking. This is an edgy topic you probably won’t see on other sites, let alone the extensive research to support the ideas mentioned.

Other top pages that bring in organic revenue on goop are generally guides. They educate the audience aside from having product offerings listed on screen and ads from aligning brands. goop shows that when you’re true to your audience and provide unique content for them, you will see the return in numbers.

Yaro: Building Revenue Through Ad Space

A screenshot of Yaro Starak's webpage.

Unlike the last two examples, Yaro is written in “true” blog fashion. It’s not a true media publisher, and he makes money selling advertising space.

The data shows backlinks and the use of organic keywords drive this blog’s strong numbers. The majority of the high-ranking positioned keywords are non-branded.

What does that mean?

It means Yaro Starak provides solutions for those seeking his expertise on personal growth and success. He captures people searching for queries related to the space – not those specifically searching for this name.

A graphic depicting the revenue generated by Yaro.

Yaro drives success through meeting search intent. By having the answers that people need, he is able to increase his rankings, which in turn, increases the value of the ad space he sells.

Yaro’s blog is a good example if you want to make money with blogs using a more organic method. There’s nothing wrong with that as long as you stay true to your audience and site goals.

Abby Organizes: Relatability As A Marketing Tool

A screenshot of Abby Lawson's blog page.

Abby Lawson took to her blog to create a space where she could share inspirational tips on organization. Her hobby has grown into a six-figure family business, helping others with productivity and home décor tips along the way.

Her content is relatable and covers the bases for those who, as she puts it, don’t have the “organized gene.” She’s likely earned her audience’s trust by helping address this issue for many other hard-working families.

A graphic depicting the revenue generated by Abby Organizes.

Her organic traffic is reflective of her traffic value. More than 175K backlinks show how credible others deem her site and information.

We can also see this broken down in her URLs and keywords. Lawson’s top keywords— branded and non-branded—include reviews from supporting sources and printable templates. There’s value in what she’s offering that is tangible for her audience.

With so much to offer her target audience, she gains more income from ads, affiliate marketing, and various sponsorships. Because Lawson’s audience trusts her, they are likely to support and trust her paid recommendations.

This is a great way to foster your community online.

A Beautiful Mess: How Helpful Content Makes Money

A screenshot of "A Beautiful Mess," a lifestyle blog founded by sisters Elsie Larson and Emma Chapman.

Founded by sisters Elsie Larson and Emma Chapman, this lifestyle blog resonates with those looking for an ideal DIY project. It’s one of the largest DIY style blogs in the world. You name it. They’ve probably already made it.

A graphic depicting the revenue generated by A Beautiful Mess.

A Beautiful Mess has garnered over 4 million backlinks, showing just how many sources find the site credible. The road to 4 million backlinks takes work.

High-quality, or link-worthy, content is what gets you there.

Why?

Because backlinks are like testimonies for your web page(s). Backlinks are some of the most important SEO ranking factors. The more high-ranking URLs link to your page, the more domain authority you gain.

Besides the huge number of referring domains and backlinks, Elsie and Emma offer skills to their audience. This is key to relationship building with an online community.

How these sisters mix in products, affiliate marketing, and ads works because their audience trusts them to educate them. They’re all about getting creative, and their audience is looking to get creative—whether it’s in the kitchen or through a project.

The keywords they use put them in the position to make money while blogging. What’s especially ideal is their branded and non-branded keywords are ranking equally. From Elsie and Emma’s results, it’s clear that their site is who Google, and other search engines, deem the authority in the DIY and recipe space due to their keyword dominance in those important positions 1-3.

How You Can Start Making Money with Blogs

You know how to start a blog, but have you grasped how to make money blogging? There are many strategies bloggers use. Some are more demanding than others.

The majority of blog revenue sources depend on varying factors like search engine algorithms and brand budgets. Therefore, I strongly advise you diversify your income by utilizing a variety of sources like ads, products, or sponsorships.

When it comes to income potential, your blog feeds off two variables: your niche and your revenue sources. Once you know your audience, you can explore monetization strategies.

You know what makes sense to them and what benefits their needs as well as yourself financially. You don’t want to be paid for affiliations you don’t agree with. So, stay true to your brand and your audience will stay true to you.

But in the beginning, you need an entrepreneurial mindset.

Income does vary from blogger to blogger. However, as the money trickles in, you can experiment with ideas to see what is working in your favor.

Turning your blog into a moneymaker isn’t a linear process.

Focus on building content that converts to develop that loyal following — and the monetization opportunities that come with it — and you might just end up as successful as HuffPost or goop.

Conclusion

The bottom line is starting a blog can be fun and profitable.

But it won’t come easily.

You’ll wear a lot of hats getting your footing through an ever-changing medium. However, you can replicate what’s working once you see fulfillment and success.

So, ask yourself: Am I blogging as a hobby or in a way that yields income?

There are different strategies for simply running a blog versus monetizing a blog. Your endgame is to go from content for content’s sake to being able to consistently make money blogging.

Once you find a reliable host for your site, you’ll be ready to start building credibility and trust with your audience.

Always stick by what works, remember your audience’s needs, and the money will come.

Have you considered making money by blogging? Are you seeing the results you want, or have you hit a plateau? Let me know about your experience.

Source: New feed 2

Link Building for Local SEO: 7 Simple Strategies

Graphic that says, "Link building for local SEO: 7 simple strategies."

Consumers want to connect with local businesses.

According to Google, searches including “near me” are increasing by 500 percent year on year.

What’s more, 81 percent of consumers used Google to search for information on local businesses in 2021.

What does this mean for digital marketers?

Well, if you’re hoping to reach local consumers, then you need to ensure they can find your business online. You need to propel your content to the top of relevant local Google search rankings.

One way to do this is by embracing the power of link building, specifically, link building for local SEO.

Let me show you how local link building works, why it matters, and how you can start building your own link profile.

What Is Link Building for Local SEO?

Link building refers to the process of acquiring links from other websites back to your own. These links are known as “backlinks,” “inbound links,” or “incoming links,” and they help to drive traffic to your website.

Now let’s put the two concepts together.

Link building for local SEO is the process of acquiring backlinks from relevant local businesses. The goal of local link building is to boost visibility in organic local search results and draw more traffic from local customers who are more likely to purchase from you.

Why Link Building for Local SEO Matters

There are three major reasons local link building matters.

First, Google considers the number of backlinks you have when determining your page rank. The higher the number of quality backlinks you have, the better your chances of securing a page one ranking. Over 67.6 percent of clicks go to the first five organic search results!

Second, link building for local SEO helps you drive specific, highly targeted search engine traffic to your website. By targeting the right traffic, you’re more likely to draw people who are serious about making a purchase.

Finally, link building for local SEO is a great way to build your brand’s visibility organically. It takes, on average, seven brand impressions before someone takes action (the marketing “Rule of 7” as it’s colloquially known). Better brand visibility helps you nurture prospects.

Link Building for Local SEO Strategies

Are you ready to get started on building your backlinks? Here are my top six strategies.

1. Get Links From Travel and Local Review Websites

According to research, 98 of consumers read online reviews about local businesses, and 85 percent of consumers are looking for a high star rating.

In other words, you need positive reviews, and you want them from websites that can help you with your local link building goals. For example, here’s a rundown of nine great new restaurants in Kansas City:

A review website providing a list of the best new restaurants in Kansas City.

Each listing includes a backlink and contact details:

Local link building on a review website in Kansas City.

As another example, Visit Kansas City, a travel website, has listings of popular local restaurants:

Local link building on a travel website in Kansas City.

Want customer reviews like this? You need to encourage your existing customers to leave reviews.

Kansas City magazine reps visited restaurants based on existing customer reviews rather than accepting cold pitches.

  1. Make it easy for customers to leave reviews on Google, Yelp, and other popular platforms.
  2. Offer incentives, e.g., a kayak business might offer a discounted kayaking session for reviewers.
  3. Highlight customer testimonials on your social media platforms—they make great User Generated Content, and often encourage others to leave their thoughts.

Link building for local SEO often means doing some manual outreach, so you can, of course, pitch local websites and see if they’ll list your business.

Just make sure you send a professional pitch, include relevant business information, and provide links to any customer reviews (if available.)

2. Hold Special Events and Promotions to Get PR Links

Want to build your local presence and increase brand awareness, all while sourcing local link building opportunities?

Consider holding special events or campaigns.

If you need some event inspiration, you might:

  • sponsor a local sports team
  • host a charity fundraiser
  • run a workshop
  • hold a contest

Or, you could offer promotions like a free product demo or seasonal discounts. It all depends on what makes the most sense for your business model.

Once you’ve chosen an event or promotion, you need to advertise it.

  1. Do some online research to find your local news outlets such as local papers, radio channels, Facebook community groups, etc.
  2. Decide which outlets to target based on your consumer demographic. 96 percent of 18 to 25-year-olds and 87 percent of 55 to 66-year-olds check social media daily, so online platforms are a good place to start.
  3. Draft a short press release. Include key events, details, and a URL for the backlink.
  4. Don’t forget to include keywords in your press release, too. Ubersuggest can help you find relevant keywords.

3. Get Listed in Local Business Directories

According to research, 94 percent of consumers have turned to a business directory at least once in the last year to learn more about a new company.

For local link building opportunities, target directories and get your company listed. Popular business directories include:

Want to find more local or niche directories? Google is your friend. For example, if you search “local small business directory Colorado,” one of the top organic search results is Colorado Enterprise Fund’s Small Business Directory:

A screenshot of Google's webpage with "local small business directory Colorado" in the search bar.

When you’re ready to pitch a local directory, follow their instructions closely. Set out your key details, like your website and opening times, and include a short description of your business.

Every detail helps a directory verify your business which could improve your chances of acceptance (and acquiring a backlink).

4. Create a Blog Covering Local Topics

Do you have a blog yet? If not, start one and focus on covering local topics. Sure, this step requires more effort on your part, but here’s why blogging is worth it to build links for local SEO.

  • Blogging lets you showcase your knowledge and expertise, which increases consumer trust and, ultimately, encourages them to choose your brand over competitors.
  • According to a Demand Gen report, 60 percent of buyers read blog posts in the early stages of the purchase process.
  • Blog content is easy to share on social media. Over time, more shares mean more visibility for your brand which draws more traffic.

Once you’re ready to start your local blog, here’s how to get backlinks to your posts.

  • Backlinks begin with great content. Spend time researching what your audience wants and craft articles to meet their needs. If readers find your content useful, they’ll link back to it.
  • Pitch your content to link roundups. Roundups highlight great new content in a specific niche, and since the authors are always looking for content to feature, there’s a good chance they could offer a listing and backlink.
  • Highlight your posts on social media. The more people share your content, the more likely it is you’ll reach bloggers looking for content to link to.
  • Be active on platforms like Twitter, LinkedIn, and Facebook. Build business relationships, establish yourself as a local expert, and you’ll acquire backlinks naturally.

5. Use an SEO Tool Like Ubersuggest to Find and Target Competitor Backlinks

Why should you care where competitors get their backlinks?

It’s simple.

These are the types of places likely to link back to you, too, so it’s worth doing some competitor research to find websites to target for local link building opportunities.

Here’s how to use Ubersuggest to target competitor backlinks if you’re link building for local SEO.

Say you run a bakery in Denver. If we run a Google search, we can see one of the highest-ranking local bakeries is Azucar Bakery:

Screenshot of Google's webpage with "bakeries in denver" in the search bar.

Enter their website domain into Ubersuggest and click “Search” to get started:

Use Ubersuggest to help with local link building.

From the main screen, go to the left-hand column, scroll down to Backlinks, and click “Backlinks Overview”:

Use Ubersuggest to help with local link building.

Enter the domain name again and hit “Search” to load the results:

Use Ubersuggest to help with local link building.

On the next screen, scroll down to the “Backlinks” results. You’ll see a list of the domains that link back to Azucar Bakery:

Use Ubersuggest to help with local link building.

Once you know the type of websites linking to your competitors, you can target them yourself.

How you use these backlinks depends on your marketing strategy and business goals; in this case, you might make sure you’re listed on Foursquare and also target websites for product reviews.

6. Find Unlinked Mentions of Your Brand and Ask for Links

Unlinked brand mentions can present golden opportunities to secure backlinks from high-quality, authoritative websites.

For one thing, it’s easier to send outreach emails to the relevant contact if they already know your brand.

If they’re discussing your products or services, then it’s reasonable to think you might ask for a backlink, right?

There’s no need to pursue every brand reference, though, especially if it’s on a low-quality website that won’t boost your rankings—so here’s how you might find backlinks worth pursuing.

First, scan the internet for unlinked brand mentions. You can do this by using a tool such as BrandMentions:

Screenshot of BrandMentions, a local link building tool.

Then, identify the relevant contact to send an outreach email. The contact could be the website owner or someone from the marketing department. You can usually find these details using tools like LinkedIn or social media such as Twitter.

Finally, send your outreach email. Compliment their company, and thank them for mentioning your brand. Politely explain why adding a backlink could benefit their company and consider offering them a link in return.

Don’t neglect those unlinked brand mentions. Instead, seek them out, build relationships with other website owners, and convert them into useful backlinks.

7. Work To Get Mentioned By Local Publications and Bloggers

While PR campaigns are a good idea, you should also look to get noticed more organically by local publications and bloggers. You don’t want every mention of your website to be linked to an event or publicity stunt. Instead, focus on building real connections with local bloggers.

You can also request to have your website added to local business roundups that may already exist on their blogs. These types of posts tend to be published and then not updated for years.

So seek out local round-ups that were published, but not updated, within the last 6 months or more and reach out. You really want to sell your website as a beneficial addition for readers, so don’t be modest.

Are you hesitant to reach out?

Remember that local publishers and content creators are always looking to network with, you guessed it, local businesses.

Just reach out with the intention of benefiting both of your interests and the reception is likely to be positive.

8. Purchase Domains In Your Industry

Did you know that a whopping 70 percent of domains are not renewed after the first year?

That’s a lot of opportunity for local businesses, like yours, to swoop in and buy relevant domain names in your industry.

You can purchase more than the domains, too. You can purchase the website outright from the owner. This is sometimes referred to as a domain name transfer agreement, or a website asset transfer agreement.

What’s the difference?

When you buy a lapsed domain from a host like GoDaddy, the domain name can then be used by you to set up a new website. You can also set it up as a redirect to your established website.

When you buy a website from the owner, you typically purchase the domain as well as all content that currently exists on it.

While the price tag for a complete website takeover may be daunting, just consider the time and money you spend by inheriting all of this worthwhile content. Not to mention, you retain the domain authority and the content retains its publication date, which lends more credibility to the site.

So where do you start?

If you have a domain in mind, head over to Whois.com and enter the domain in the top right search bar:

Screenshot of Whois website's.

You can usually find the contact information for the owner via the records that come up. That is, unless, the domain information is protected, like this:

Use Whois.com to help with local link building.

In that case, find a contact form on the website and reach out. It never hurts to ask!

9. Don’t Forget About Internal Links

Internal linking should be a part of your content strategy already. After all, it’s an opportunity to serve up more relevant content to your readers.

The longer time spent on your website, the more engagement.

Internal linking can also be a good strategy for local link building. How so?

Your website is considered local content. So, while internal links won’t count as backlinks, they will still count as local links to your content.

The benefits of internal linking don’t stop there.

Internal links help Google to understand the structure of your website, including the relationship between pages and their relevance. By linking to posts internally, you’re ensuring Google can find and rank all relevant content. This will serve you well when it comes to ranking for local search results.

Take this example from our blog post on prioritizing SEO:

Screenshot of an AI writer to help with local link building.

The phrase “AI writer” is hyperlinked to our blog post on, you guessed it, the Ubersuggest AI writer feature. This lets Google know that we think that article is 1) related to this topic; and 2) important enough to highlight.

Internal links can also help you to establish value for a new blog post without significant work. You’re essentially lending value from one (or more) blog posts to another. This is known as the “flow of link value.”

So, while internal links shouldn’t be your first line effort for link building for local SEO, they should be included in your overall strategy.

Link Building for Local SEO Frequently Asked Questions

How important are links for local SEO?

Links are hugely important for local SEO because they help to boost your local search ranking. With a higher ranking, you’re more visible in search results, and customers are more likely to visit your page.

Should I use an agency for help with my local SEO link building strategy?

You might find a digital marketing agency partnership helpful if you lack the time or resources to dedicate to marketing, but it’s absolutely possible to create your own strategy by following the tips I’ve outlined above.

How can I get reviewed by local publications to get backlinks for my business?

Link building for local SEO means liaising with local businesses. You could contact local publications directly, host an event and invite their representatives, sponsor a contest, or even reach out to and sponsor local influencers. It all depends on your marketing budget and what’s most likely to appeal to your target audience.

Is a blog a good way to build local SEO backlinks?

Yes! Blogging is a great way to build links naturally in the long term, so prioritize writing useful, engaging content on a regular basis. Don’t forget to optimize your articles for local keywords.

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Conclusion

Local link building is a great way to improve your SEO, boost search engine visibility, and draw relevant traffic to your website.

You won’t see results overnight, no, but you should consider link building as a key part of your longer-term marketing strategy.

While you don’t need to try all the tips I’ve suggested, start with the strategies that make the most sense for your business and, in the meantime, focus on producing regular, high-quality blog content to build your brand’s trustworthiness.

If you need any extra help with link building for local SEO, check out my consulting services to see how I can help you boost your local rankings.

Have you tried any of these local link building strategies? How are they working out for you? Let me know below!

Source: New feed 2

What Is the Difference Between Copywriting vs Content Writing?

Graphic that says, "What is the difference between copywriting vs content writing?"

Have you been using these two interchangeably? You’re doing your business a disservice.

Copywriting and content writing are two very different skill sets, but both are essential for a successful marketing strategy.

Copywriters are responsible for creating effective copy—the text on your website that converts browsers into buyers. These are the words you see in digital ads, billboards, emails, and more.

Content writers, on the other hand, create valuable content that engages and informs your audience. Long and short form blogs, ebooks, and whitepapers are often written by content writers.

So what is the difference between copywriting and content writing? Let’s take a closer look.

The Basics on Copywriting vs. Content Writing

Understanding the basics of copywriting vs. content writing is the first step in determining which will best fit your business needs.

Copywriting is all about persuasion. Copywriters are experts at using words to get people to take a desired action—whether that’s purchasing an item, signing up for an email list, or downloading an ebook.

Copywriting is often written in shorter form, making more of an impact in fewer words. Additionally, copywriting often has a shorter life , being used for a specific campaign or goal.

A Yeti graphic that says, "Imagine a cooler as frosty as your ex-wife. With a mouth that seals."
https://petewinecke.space/yeti

This ad from Yeti is an example of copywriting. It’s short, succinct, and has a strong message that speaks directly to its target audience.

Content writing is more about education and building relationships. Content writers produce content to help readers better understand a topic, solve a problem, or make a decision.

Content writing is most often in blog form, meaning it’s at least 500 words, with the ideal length ranging from 2,100 to 2,400 words. It has a longer life, often finding a permanent home on the blog or resource page of a website.

A screenshot from Neil Patel's blog showing an example of copywriting vs. content writing.

The above example is one of my posts from the Neil Patel blog. This is one of the most recognized forms of content writing, with 7.5 million blog posts published every day. This particular piece was written to help marketers understand how Google’s Featured Snippets work and the best ways to rank for them.

When you think of content writing and copywriting, what images come to mind? We often remember copywriting because of its use in ads and content writing when we’ve learned something from an article.

The goals of these two types of writing differ quite a bit, often changing the intent of the words. The copywriter’s ultimate goal is to get the reader to take action, while the content writer’s goal is to build trust and credibility with the reader.

Which is Better for Your Business: Copywriting or Content Writing?

The answer to this question depends on your business goals.

If you want to increase sales or get more leads, copywriting is the way to go. If you want to build relationships with your audience and establish yourself as a thought leader in your industry, then content writing is the better option.

Both copywriting and content writing are important for a successful marketing strategy. Don’t worry, we’ll dive into that later in the article.

Great writing is the foundation of both copywriting and content writing. The key is to figure out which one will help you achieve your specific business goals.

The Skills Behind Content Writing vs Copywriting

The skills required for copywriting and content writing are quite different.

Copywriters need to be experts at persuasion, sales, and marketing. They need to understand human psychology and be able to use words to influence reader emotions and drive them to take action. Learn more about how to write compelling copy with my guide to copywriting.

Some of the common types of writing copywriters create include:

  • SEO copy
  • Ad copy
  • Email campaigns
  • Landing page copy
  • Web page copy
  • Video scripts
  • Billboards
  • Direct mailers
  • Social media
A graphic showing the differences between copywriting vs. content writing.

Content writers need to be able to write well and do extensive research. They also need to be experts at creating content that is valuable and informative without being too salesy.

Some of the common types of writing content writers create include:

  • Articles
  • Blog posts
  • Press releases
  • White papers
  • Newsletters
  • Podcasts
  • Print magazines
  • Ebooks

Understanding the difference between copywriting and content writing and how they address your specific business goals will ultimately help you become a more productive writer, as well as work alongside your writing teams. You’ll be able to determine what types of assets you’re in need of and create a more effective and efficient writing process.

Integrating Copywriting and Content Writing for Marketing

The best marketing strategies use both copywriting and content writing.

Copywriting is great for getting people to take action, but it can’t be used all the time. If you only use copywriting, you’ll quickly lose credibility with your audience. All they will think you are concerned about is selling things to them. This is where content writing comes in.

Content writing provides value and builds relationships with your audience. It helps you establish trust and credibility so that when you do use copywriting, people are more likely to take the desired action.

Whether you’re seeking an internet sensation with viral content or an increase in your lead conversions on your website, using copywriting and content writing together in your marketing strategy will help you achieve the best results.

For example, you can create an awesome blog post—which is content writing—that you want to share out to the world. To get the word out, you need to craft some clever social media captions—which is copywriting—to get readers interested in clicking. Combining both styles of writing will help you achieve your ultimate goal of getting more visitors on the website.

Be sure to always offer value in your content. Don’t post just to post. Nobody enjoys garbage content.

How to Find Writing Talent for Your Business

If you’re looking to add copywriting or content writing to your marketing strategy, there are a few ways to find talent.

One way is to post a job on a freelancer platform like Upwork.

When posting your job, be sure to include:

– The type of writing you need (copywriting or content writing)

– A detailed job description

– Your budget

You can also use a networking platform like LinkedIn to spread the word of your content needs. If you have connections in your industry, reach out and see if they know anyone who might be a good fit.

You can also contact a content marketing agency that specializes in copywriting and content writing. This is a great option if you need help with both copywriting and content writing but don’t have the time or resources to do it all yourself.

While you may be able to write some content yourself, writer’s block is no joke, and can act as a huge hurdle for your production, so finding talent is key. No matter which route you choose, be sure to take the time to find a writer who is a good fit for your business and your marketing goals.

FAQs

What does a copywriter do?

A copywriter is a person who writes copy, or content, for marketing purposes. Copywriters are responsible for creating ad campaigns, writing website content, and coming up with concepts for email marketing or other types of marketing collateral.

What does a content writer do?

A content writer is a person who writes content for the purpose of providing value to readers. Content writers are responsible for creating blog posts, eBooks, white papers, or other types of content that educate and inform their audience.

What’s the difference between copywriting and content writing?

The main difference between copywriting and content writing is the purpose of the content. Copywriting is written to persuade or sell, while content writing is written to educate or build relationships.

What’s the best way to use copywriting and content writing together?

The best way to use copywriting and content writing together is to use copywriting sparingly. Use it for your call-to-actions or other times when you need to get people to take action. Use content writing the majority of the time to provide value and build relationships with your audience.

Can you be a freelance copywriter?

Yes, you can be a freelance copywriter. Many copywriters are self-employed and work with different businesses on a project-by-project basis.

Can you be a freelance content writer?

Yes, you can be a freelance content writer. Similar to copywriters, many content writers are self-employed and work on a project-by-project basis as well.

What is an SEO content writer?

An SEO content writer is a type of content writer who specializes in creating content that is optimized for search engines. This includes using the right keywords and phrases, as well as following other SEO best practices.

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The best way to use copywriting and content writing together is to use copywriting sparingly. Use it for your call-to-actions or other times when you need to get people to take action. Use content writing the majority of the time to provide value and build relationships with your audience.


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Conclusion

Copywriting and content writing are two different types of writing that serve different purposes.

One is not better than the other. They are simply used for different reasons.

Copywriting is written to persuade or sell, while content writing is written to educate or build relationships. Both copywriting and content writing can be used to achieve your marketing goals, but it’s important to use them sparingly and strategically.
When in doubt, always err on the side of content writing to provide value and build relationships with your audience. And, if you need help, don’t hesitate to reach out to a content marketing expert or agency that specializes in copywriting and content writing.

How do you use copywriting and content writing in your business?

Source: New feed 2

Referring Domains vs Backlinks: What’s the Difference?

Graphic that says, "Referring domains vs backlinks: what's the difference?"

Are you not sure about the difference between referring domains and backlinks? Then you’ve come to the right place.

Referring domains and backlinks can be a complex topic, but understanding the difference between them can help you create smarter SEO strategies and improve your website’s presence on Google.

In this article, I will:

  • Define backlinks
  • Define referring domains
  • Explain the differences between referring domains vs backlinks
  • Show you how both impact your SEO
  • Provide best practices for building more referring domains and backlinks

If you’re ready to get clarity on referring domains vs backlinks, then let’s begin.

Why Do People Think Referring Domains and Backlinks Are the Same?

It’s no surprise that many confuse referring domains and backlinks, with many thinking they are exactly the same thing. The difference in definitions between a backlink and a referring domain is slight, and you have to have a good grasp of SEO and the internet in general to understand the difference.

Let me try to explain by providing you with both definitions.

What Is a Backlink?

A backlink is simply a hyperlink between websites. They can also be known as inbound links.

A backlink can come in various forms. Typically links are embedded into text, and the words that contain the link are known as anchor text. But they can also be embedded in images, buttons, infographics, and many other ways.

Backlinks are the primary way website crawlers like Googlebot use to move around the web. They use backlinks to move from page to page and use the anchor text to understand what each new page is about. That’s why anchor text is important for SEO.

There’s no limit to the number of backlinks you can receive, and you can get multiple backlinks from the same site. For example, when one webpage links to another web page, you’ve got a single backlink. If that website links to ten pages on your website, you’ve got ten backlinks.

Only some kinds of links are backlinks, however. Links between pages on your own site are called internal links. Here’s an example:

An example of an internal link and a baclink

The image above shows two links from my blog post on growing a team of influencers. The first is an internal link to another page on my website. The second is a backlink to Business Wire.

What Is a Referring Domain?

A referring domain is a website that links to your website. While backlinks describe the relationship between pages, referring domains describe the relationship between entire websites.

To clarify, if a website links from one of its pages to your page, that link is a backlink, and that website becomes a referring domain. So, in the example above, my blog has become a referring domain for Business Wire.

Referring domains are also counted differently from backlinks. While a website can give you thousands of backlinks, it can only be counted as a single referring domain. It’s why you’ll see websites with millions of backlinks but only a few thousand referring domains.

Why Are These Differences Important?

You can’t create a great SEO campaign if you don’t understand the difference between backlinks and referring domains — even if you understand how important backlinks are for SEO.

Here’s the main problem; increasing backlinks won’t significantly impact your SEO if you aren’t also increasing the number of referring domains. Getting one site to link to you 100 times isn’t half as powerful as getting 100 different sites to link to you once.

Your goal, therefore, should not be to get as many backlinks as possible, but to get as many referring domains as possible.

You also need to understand the relationship between referring domains and backlinks to run a backlink audit. You may see loads of links and think your backlink profile is great. But if you have a very high backlink to referring domain ratio, your link profile is very weak. In some cases, Google may penalize you for this kind of profile because it suggests shady link-building tactics like a paid linking scheme or a private blog network.

Referring Domains vs Backlinks: How Do They Impact SEO?

Backlinks and referring domains are both important to your site’s SEO efforts.

Backlinks act as a vote of confidence for your website. The more backlinks (votes) you have from trusted sources, the higher Google will rate your website.

But not all backlinks are created equal. Some are considered more authoritative than others and carry more weight.

Several factors determine the authority of a backlink. One is the relevance of the web page providing the link. A backlink from a page on the same topic as your website is much more valuable than a link from a page covering something irrelevant.

A second is the anchor text of the link. Because search engines use this text to determine what a page will be about, it helps if the link includes descriptive anchor text rather than a phrase like “click here.” Including a keyword in the anchor text of a link can be particularly powerful, but it’s easy to over-optimize links and be penalized by Google.

The authority of the website giving the backlink is also important. A backlink from a website that Google considers very authoritative, like The Washington Post, for instance, will carry more weight than a brand new website.

Low authority backlinks aren’t worthless, though, and they certainly won’t hurt your site’s ranking.

Referring domains also act as votes of confidence and can impact how authoritative each backlink is. Like backlinks, some referring domains are better than others. The metrics for measuring the quality of a referring domain are largely the same as they are for measuring the quality of backlinks, too.

Referring domains are higher quality if they are relevant to your website and are considered trusted authorities by search engines.

If you’re unsure about the quality of a referring domain, you can use Ubersuggest to see its domain rating.

Screenshot of Ubersuggest to check the quality of a referring domain link.

Ubersuggest shows the Domain Authority of each backlink your site has. It also shows the Page Authority of the specific page linking to your site, too.

How to Check Backlinks and Referring Domains

It’s easy to check your site’s referring domains and backlinks with a backlink checker like Ubersuggest. Simply visit the “Backlinks” tab of the tool and enter the URL of the domain you want to analyze. Hit search, and you will see how many backlinks and referring domains that site has, as well as a rating for each metric.

Referring domains vs backlinks on Ubersuggest.

Scroll further down the page to see how many referring domains your site has won and lost.

Screenshot of new and lost referring domains on Ubersuggest.

And the range of domain authorities of your referring domains.

See your site's referring domains measured by page authority.

At the bottom of the page, you’ll see a complete list of your backlinks.

While scrolling through this list, you may see spammy-looking backlinks you don’t want.

If that’s the case, you can use Google’s Disavow Tool to remove these links from your site.

Best Practices For Building Referring Domains and Backlinks

Want to get more backlinks and referring domains? Here are three strategies you can use.

Create Great Content

Creating amazing content is one of the best ways to generate new high-quality backlinks and referring domains over time. Other sites will naturally link to your website if it offers their readers heaps of value, helps them to explain a complex topic, or provides a useful data point to support their argument.

With that in mind, there are certain types of content I recommend creating to generate backlinks:

  • Studies and surveys that generate insights and statistics
  • Seriously in-depth guides and how-to posts
  • Thought leadership pieces, particularly those that present a different view
  • Round-up posts
  • Infographics

Whatever type of content you create, don’t forget that quality is key. It must be demonstrably better than the existing content on the first page of Google if you want to attract links.

Guest Post on Other Sites

You don’t have to wait for websites to organically link to your site to increase backlinks and referring domains. Guest posting on other websites is a great way to build backlinks and increase referring domains yourself.

When you write a guest post, you will usually have the opportunity to include a link or two to your website in the main copy of your blog post. If not, you will almost certainly be able to link to your website in your author bio.

Writing guest posts starts with finding high-quality sites that accept them. There are a couple of ways to do this. One is to look at your competitors’ backlink profiles and find sites where they have guest posted in the past.

Another is to use Google search parameters to manually find websites that accept guest posts in your niche. For example, if I want to find guest posts for my site, I’d search for something like this on Google:

intitle:”guest post” digital marketing

Google would show me all of the websites about digital marketing that have the phrase “guest post” in their page title.

Manually Reach Out to Other Websites

You can also reach out to any website and request a backlink. This strategy works best when combined with high-quality content.

For example, you can use the skyscraper technique to create an awesome piece of content and then reach out to any website that links to a competing but inferior article.

If your new article offers enough value, many site owners will link to your article, too.

You’ll need to analyze your competitors’ backlink profiles to have a full understanding of the general landscape in your industry and what we need to compete.

Frequently Asked Questions

Are backlinks and referring domains the same?

No, they are not. Backlinks are the hyperlinks that point to your web pages from another web page. A referring domain is a website that links to your site. A single website can give you lots of backlinks, but it only counts as one referring domain.

What does referring domain mean in SEO?

A referring domain is a website that links to your site. The more high-quality referring domains your site has, the better its link profile and the higher it should rank in Google.

Are backlinks referrals?

A backlink will refer traffic and authority to your website, but it is not a referring domain. The website doing the linking is the referrer.

How do I get more referring domains to increase SEO ranking?

Creating high-quality linkable content, guest posting, and manual outreach are all great strategies for generating more referring domains to increase your SEO ranking.

How do you find referring domains?

One of the best ways to find potential referring domains is to look at your competitors’ backlink profiles. A tool like Ubersuggest will show you all referring domains, allowing you to contact these sites for a backlink.

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Conclusion

Hopefully, you now understand the difference between referring domains vs backlinks. But just to recap: backlinks are the name for links your website receives from other sites. Referring domains are the individual websites that do the linking. You can have many backlinks from a single site, but it only counts as one referring domain.

Increasing both your site’s backlinks and referring domains is key to improving your rankings. So, next, find out how to get backlinks for a new site and then learn about building quality backlinks in a scalable way.

What does your backlink profile say about your website?

Source: New feed 2

Ubersuggest & AnswerThePublic: Up Your SEO Game

Graphic saying Ubersuggest and Answer The Public: Up Your SEO Game

Search listening is going to get you ahead in the SEO game.

Hear me out.

Google averages 3.5 billion searches a day. Of those searches, 16 to 20% have never been seen before.

Each search is like an opportunity to pick a customer’s brain. What they think about your brand, offerings, and industry—it’s all calculated in real time. If you lean in to hear what they have to say, you’ll get thorough answers.

But don’t believe it because I said it.

Believe it because when someone has a question or thought, and a person tells them to “just Google it,” Google’s exactly where they go.

By listening to search engines like Google, AnswerThePublic generates every helpful phrase and query people are asking related to your keyword research.

This tool offers a goldmine of customer insight to create game-changing, useful content.

You know—the good stuff. The stuff your customers actually want to see.

So, today I am going to show you how to use AnswerThePublic.

Pairing this keyword ideation tool with Ubersuggest will kick your SEO strategy into fifth gear.

What is AnswerThePublic?

AnswerThePublic is a keyword ideation tool.

As the name suggests, you can use these keywords to create content that answers the questions people are asking search engines.

Not only is it super easy to use, but it reveals search topics you probably weren’t thinking of.

Say you compete in the speakers and headphones market. Off the top of your head, you wouldn’t be able to guess what everyone wants to know about speakers and headphones.

If you pop “earbuds” into AnswerThePublic, you’ll eliminate the guesswork and see exactly what related terms and queries people are searching.

The results tell you what type of content to create based on the questions your audience is asking.

You gain your audience’s trust by providing answers to the questions they’re asking. They’ll know you want to keep them informed and depend on you as a reliable source.

This is how you can get them to know your brand and offerings through AnswerThePublic.

Let’s dive into how to use AnswerThePublic so you can uncover untapped keyword ideas and topics in your niche.

How to Use AnswerThePublic: An Example

Let’s head to AnswerThePublic.

A screenshot of AnswerThePublic's webpage.

The first step is to enter the keyword for your research.

Remember the earbuds example? Let’s stick with that.

I’ll enter “best earbuds.”

Screenshot of AnswerThePublic's search bar.

The next step is to choose your location and language from the options provided. Then hit the search button.

Of the 370 results found, you can analyze them by category or download them.

Remember, you won’t have to use all the search results AnswerThePublic generates. Focus on the results you know you and your team can execute well.

A screenshot that says, "best earbuds," on AnswerThePublic's website.

Sharing these results with your team makes for a healthy brainstorming session.

The report divides the 370 results into five categories:

  • Questions
  • Prepositions
  • Comparisons
  • Alphabetical
  • Related
A screenshot of AnswerThePublic's webpage showcasing a word tree with 59 questions people ask when they type "best earbuds."

The report’s “Questions” section has the following subcategories: what, how, can, when, who, why, which, will, where, and are.

You’ll notice there are many differences between the questions people are asking.

No matter the keyword variations they’re typing in, the public’s aim is clear: Solve this problem for us.

You get to be their solution.

Give your readers a sense of your expertise and speak to their issues by addressing their queries in your blog posts.

You’ll build brand credibility by answering the questions on their mind.

A screenshot of AnswerThePublic's webpage showcasing a word tree with 55 prepositions people search when they type "best earbuds."

As with “Questions,” AnswerThePublic splits “Prepositions” into these subcategories: for, can, with, without, near, to, and is.

These will come in handy to store in your long-tail keyword files.

With the search I did, there are at least 55 opportunities to rank for keywords related to “best earbuds.”

Use these ideas to create content that boosts your domain authority.

After a quick review, you’ll know which ones you want to start with. You can save others that’ll require more research for later.

Now, you can get your content batched out with room to pivot as new things hit the market.

A screenshot of AnswerThePublic's webpage showcasing a word tree with 40 comparisons people draw when they type "best earbuds."

The “Comparison” suggestions get really niche specific with sub-categories of versus/vs, and, like, and or.

These will help you stand out among competitors.

It’s likely no one has answered these for your target market, so now you can.

For example, you can bring a unique perspective to “best earbuds that match my skin tone.”

Position yourself as the best for these products by publishing persuasive content.

To give you a visual, Beats by Dre recently collaborated with Kim Kardashian to create earbuds that match your skin tone.

A screenshot of Beats by Dre's webpage showcasing a product collaboration with Kim Kardashian.

No one else has done this on the speaker and headphones market. Plus, it gives a discrete look that feels ultra-stylish. That is how the brand set itself apart and roped in a big-time celebrity who aligns with fashion.

A screenshot of AnswerThePublic's webpage showcasing an alphabetical list of results.

The “Alphabetical” lists offer added informational value for your audience.

You can keep these safe in your notes. From the lists, you pick the ones you know can deliver serious ROI.

As you know, SEO will be your best friend to get in front of this audience. Making a list of 10 or more keywords helps you quickly decide what your content should center around.

A screenshot of AnswerThePublic's webpage showcasing a word tree with 8 related keywords when people type "best earbuds."

All other related keywords will drive readers to your content—content that speaks specifically to them. These are the individuals who are far along in the buying process or prepared to convert.

Since the potential buyer has probably ruled out several possibilities, it’s now up to you to win them over with content that is educational and convincing.

That’s how AnswerThePublic works.

Now, let’s look at how to turn all that AnswerThePublic data into success with my tool Ubersuggest.

Incorporating AnswerThePublic With Ubersuggest

Now that you’ve got the hang of AnswerThePublic, let’s fuse it with Ubersuggest.

These two tools give you a massive amount of useful data.

How do you want to use this data?

Maybe you’re stumped coming up with a new YouTube idea.

I can help you there.

Using the same method we used in AnswerThePublic, plug “best earbuds” into Ubersuggest.

A screenshot of Ubersuggest's webpage.
A screenshot of Ubersuggest's webpage with "best earbuds" in the search bar.

Using the dashboard, let’s get some content ideas flowing under “Keywords” and zooming into the results under “Content Ideas.”

A screenshot of Ubersuggest's webpage showcasing content ideas for the keyword "best earbuds."

Now, based on the search results in Ubersuggest, we can take our results from AnswerThePublic and combine the findings.

From the high-ranking content we found with Ubersuggest and the mix of search results from AnswerThePublic, we learn two things:

  1. Your audience is looking for the best earbuds under “X” price point.
  2. Which brand(s) make the best earbuds on the market.

I think the best results from the AnswerThePublic findings will come from the “Questions” results. Pair them with the results from Ubersuggest to inform your audience.

You can combine the keyword topics and form them into a thought-provoking question you can answer with your YouTube video.

For example, “What Are the Top Best Earbuds Right Now Under $100?” is attention-grabbing.

The best part is that your audience created this question.

We take the public’s concern about affordability and address it through a visual that helps them confidently choose the best product.

Visual content is trendy right now, so communicating with your audience via YouTube is a great way to connect.

The plus to video content is that you can chop it into smaller segments and use it as short-form video content on other social channels.

Content that is informative and gets you in front of your audience is what you want.

After all, you are the subject matter expert in this industry, right?

If not, following my tips with these tools is definitely going to get you there.

Using Ubersuggest and AnswerThePublic to Build Your SEO Strategy

AnswerThePublic helps you get strategically creative.

Ubersuggest takes you on a deep dive into endless keyword data opportunities.

These two together are the secret formula to your SEO strategy.

The good thing about these platforms is that they’re simple and straightforward while packing loads of data (some data you didn’t even know you needed).

Delivering results is what makes these tools stand out.

How?

Just look at the data output.

Take the data and form your keyword clusters and content topics.

Then, set up a cadence to schedule your content.

It doesn’t end there.

Keep up with SEO trends and best practices.

This is how you’ll stay up to date on your content’s success.

What your audience is talking about is what the results show.

So, follow the yellow brick road of data each tool provides, and you’ll be great and powerful in the SERPs thanks to your content.

Conclusion

With AnswerThePublic, it’s as if you’re a fly on the wall in the search queries.

Your audience gives you the answers, so listen—and then give them what they want.

Using both Ubersuggest and AnswerThePublic for search listening will boost your SEO strategy.

These tools reveal unique keyword opportunities that help you quickly develop high-quality content.

Don’t just take my word for it.

Give them a try for yourself and reap the benefits.

What areas do you want to improve on search listening that AnswerThePublic can help with?

Source: New feed 2

How Often Should You Blog? We Found A Blogging Frequency That Works

Graphic that says, "How often should you blog? We found a blogging frequency that works."

Do you find yourself often pondering blog-related questions, such as how many blogs per month for SEO? You’re not alone. There is no golden rule, but there are set practices to find the best fit for you, and we can illustrate how.

Blogging frequency is a common struggle for new bloggers and experienced bloggers alike. With so many factors to consider, including search engine optimization and brand awareness, it’s certainly an important thing to have planned out.

In this post, we’ll uncover the blogging frequency we found that works for one specific industry. We’ll show you how we drew this conclusion and how you can do the same for yours.

Why Is Blogging Frequency Important?

Blogging frequency is how often you publish blog posts on a weekly or monthly basis.

There are a number of benefits to finding your ideal blogging frequency.

First and foremost, blog posts allow you to rank for organic keywords. These are needed for driving organic traffic to your site.

A frequently updated blog also increases brand awareness. The more you post about your industry, the more aware of your web presence, your products, and your services your target audience becomes.

Blogging can help your business build trust in the community. Posting relevant content about your industry and regularly updating it will help convey trust and authority to your audience. They will be more likely to convert on your site versus a competitor that rarely updates their content or posts blogs.

For more practical reasons, a blog post frequency helps you to set a standard for yourself or your content writing team. Without a frequency in mind, you may constantly focus on writing blog posts at the expense of other activities. This extends to adjacent teams too, like social media and design, who would greatly benefit from a known frequency so they can prioritize their tasks.

So a blog post frequency gives you both an upper and lower limit, which means you can spend more time and money focusing on other aspects of your business.

Are You Blogging Too Often?

In addition to asking how often do you need to blog, it’s not uncommon to ask what happens when you blog too frequently? Or, is that even possible?

Perhaps you’re thinking the more, the better. As you’ll see in the analysis below, it’s not quite that simple.

You could post daily on your blog. Hourly, even. Will it be your best content, though? Remember that quality is better than quantity in almost all cases. By posting too frequently, you may be sacrificing the quality of your content which itself will have a negative impact on your brand.

What We Learned From Our Data about Blogging Frequency

For this analysis, we’re evaluating eight companies in the CBD industry. To find out how many blog posts they publish per month, we looked at their post sitemaps and calculated the average number of posts per month since January 2022.

We looked at a few metrics when measuring their success.

First, we looked at the overall keyword universe, meaning we analyzed the total number of keywords the blog ranks for on Search Engine Results Pages (SERPs). To drill down further, we also looked at the number of those keywords which ranked within the top 10 results, or on the first page. Finally, we compared the number of organic keywords each business ranked for in the top three results. These are the most coveted positions.

The greater your number of organic keywords, the farther your reach. While it’s not the only metric to consider when measuring success, it is a good indicator of such.

RoyalCBD.com: A High Post Frequency Example

RoyalCBD.com for ideal blog post frequency

With the highest post frequency on our list, RoyalCBD.com boasts an average of 18 blog posts per month. This seems to have paid off, with 24,351 organic keywords driving traffic to the website.

More important than organic traffic, however, is the quality of that traffic. RoyalCBD seems to boast high numbers there, too. The website has 5,603 keywords ranking in the top 10 and 2,920 keywords ranking in the top one through three positions on SERPs.

JoyOrganics.com

JoyOrganics.com for ideal blog post frequency.

The next on our list, JoyOrganics.com, also happens to be the site with the second-highest posting frequency that we analyzed. That is, 17 posts per month on average from January 2022 through June 2022.

This is likely a contributing factor for the rather high number of organic keywords – 17,103 to be exact – driving traffic to the site. Of those keywords, 1,679 rank in the top 10 and 511 rank within positions one through three on SERPs.

CBDfx.com: Is One Post Per Month Enough?

CBDfx.com for ideal blog post frequency.

On the opposite end of the spectrum, there is CBDfx.com, with a blogging frequency of about one post per month.

Before you think CBDfx.com is an anomaly, you should know they have refreshed 155 blog posts on their site in June 2022 alone. This means they optimized existing posts to meet current SEO standards. So while their posting frequency is low, the refreshed content is likely playing a large role in their organic keyword rankings.

CBDfx.com has 18,023 organic keywords with 2,576 ranking in the top 10 and 984 ranking within the top three positions on SERPs.

The takeaway here is that refreshed content can be just as important as new content for rankings.

HempFusion.com

HempFusion.com for ideal blog post frequency.

While we initially looked at post frequency from January 2022 through June 2022, there are some websites that have yet to post in 2022. This includes HempFusion.com. In those cases, we looked back at July 2021 through December 2021.

From July through December 2021, there was an average of seven blog posts per month. Despite not posting in 2022, this prior frequency seems to have provided some protection for HempFusion.com on SERPs. It currently has 2,827 organic keywords, with 391 ranking on the first page and 201 ranking in positions one through three.

MedterraCBD.com

MedterraCBD.com for ideal blog post frequency.

Here’s another site with no blog posts in 2022. From July through December 2021, though, MedterraCBD posted an average of five blog posts per month.

You might be thinking that surely MedterraCBD.com will have fewer organic keyword rankings than HempFusion.com. MedterraCBD.com actually has considerably more. To be specific, 7,435 organic keywords with 840 ranking in the top 10 and 486 ranking in the top three.

There are a few reasons for this. Foremost, MedterraCBD.com has ranked since the middle of 2017 while HempFusion.com only started ranking around January 2020. MedterraCBD.com has also seen higher average rankings overall, so it’s likely to see the effects of not posting less drastically.

JustCBDStore.com

JustCBDStore.com for ideal blog post frequency.

With 14 posts per month, surely JustCBDStore.com has a significant number of organic keywords.

Surprisingly, this site has only 8,680 organic keywords. Of those, 1,615 rank in the top 10, and 776 rank within the top three on SERPs. That’s close to the sites like HempFusion.com and MedterraCBD.com that didn’t post at all in 2022!

We know it’s not the posts per month responsible for that low of organic keywords. So the answer is likely in a factor we have not considered, such as the age of the website or social media presence.

Purekana.com: Moderate Number of Posts Per Month

Purekana.com for ideal blog post frequency.

Another on our list with a moderate number of posts per month, Purekana.com has a monthly blogging frequency of approximately 13.

Similar to JustCBDStore.com, Purekana.com has a small organic keyword profile with 7,126 organic keywords. Of these, 983 rank on the first page of SERPs, and 414 rank within the top three.

cbdMD.com

cbdMD.com for ideal blog post frequency.

Here’s another anomaly, though occurring in the opposite direction of what we saw above.

cbdMD.com posts an average of 13 blog posts per month. Despite this middle-of-the-road number of blog posts, it has the most organic keywords on our list with 37,784. This includes 5,924 keywords ranking in the top 10 and 2,154 keywords ranking within the top three.

But How Often Should I Blog?

To recap our findings, we analyzed eight CBD websites with the intention of pinpointing the optimal number of blog posts per month for the industry. Here is what we found:

A graphic showcasing blog posts per month, organic keywords, and backlinks for different websites.

cbdMD.com has the largest number of organic keywords. When you take into account its modest domain authority and medium-sized backlink profile, it becomes clear that the number of blog posts is the driving factor for its success.

Why is this not the case for JustCBDStore.com and Purekana.com, both of which also post approximately 13 blog posts per month? There are a lot of other variables at play, such as target keywords, length of the average blog post, and social media presence.

What does this mean for you?

Our research shows that for this industry, 13 blog posts per month is a good balance between quantity and quality. These should be focused on well-researched topics with at least one or two target keywords. This should further be accompanied by ample support from your cross-functional teams. This means social media promotion of the posts and digital assets from your design team at the very least. 13 a month was a number that allowed the sites we mention above to strike that balance.

In addition, blog post refreshes should also have a place in your content writing strategy. There’s no magic number of refreshes to implement here. It’s more so about updating older posts that may not fit in with the most recent SEO recommendations. This also gives you an opportunity to improve your internal linking.

Finding the Ideal Blog Post Frequency for You

The blogging frequency we found to be ideal for the CBD industry may or may not be ideal for your industry. So how can you find the ideal blog post frequency for your industry and, even more important, your blog?

The best way to do so is with an analysis of a sample of blogs within your industry like we performed above. You can easily do this with access to XML sitemaps and an SEO analysis tool like Ahrefs or, of course, Ubersuggest.

What does this look like?

  1. Find ten to 15 competitors with blogs in your industry to evaluate.
  2. Locate the sitemap for each of these websites.
  3. Take note of how often each site posts within a designated time period. We recommend looking at the last six months if possible.
  4. With the average number of posts per month for each site, you can now use an SEO analysis tool for a fuller understanding of that site’s SEO profile. Look specifically at the number of organic keywords and the number of keywords ranking within the top ten.
  5. With this information combined, you can determine which post frequency correlates to the highest number of organic keywords in your industry.

While organic keyword profile isn’t the only indicator of a solid posting frequency, it’s one that seems to correlate highly. So do take other factors into consideration if something stands out, but don’t overcomplicate it.

FAQs

Here are the answers to frequently asked questions on the subject of blogging frequency.

How many blogs should you post a week?

The answer is not so cut and dry as we’ve highlighted above. Once you have found your ideal blog post frequency for the month, it’s best to break it down into weekly goals.

How often do most bloggers post?

In our data, we saw post frequencies anywhere from once a month to almost 20. The answer is going to vary based on the client’s industry as well as the capacity of their content team, though it’s important not to compromise quality for cadence.

Does it hurt my content marketing to blog more or less than my competitors?

While competitor research can provide a good idea for the number of blog posts to write each month, it’s not the be-all-end-all. You should also consider how many quality posts you can write and whether you actually have something useful to say.

How can I find creative blog ideas?

There are plenty of ways to find creative blog ideas for your blog. You can research your competitors using Ubersuggest, find keyword ideas in Google Search Console, and or even use a blog idea generator.

What makes a quality blog post?

This could be an article topic all its own, as there is a lot that goes into quality blog writing. A few elements of a quality blog post include a compelling headline, a narrow focus, and a unique brand voice.

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Conclusion

When it comes to determining the ideal blogging frequency for your website, there is no magic number. There are many factors that play into that decision.

So how can you determine the best frequency for your blog?

The key is to look at other blogs in your industry and compare their posting frequency to their organic keyword profile. You’re looking for a strong organic keyword profile – the highest number of relevant page one keywords within the industry – for a clue as to how many posts per month are ideal for your blog.
Remember, though, that quality is just as important (if not more so) as quantity. So maintain a frequency that nears the ideal frequency for your industry but that still allows you to maintain a high content quality.

Source: New feed 2