Search Engine Optimization – 5 Things you Need To Know

The internet is now the #1 source consumers turn to to buy products and services. 

Are You Ready? The first place your customers go to find you is the web. Your internet presence will most often be the first impression you give to a potential new customer. Make sure it’s great. Can You Be Found? Millions of business owners and consumers use the internet to find information, research companies, and make buying decisions. If you have a website, you need to be loud and clear.

Here are the 5 basic steps for website optimization:

Step 1 is site optimization (proper page titles and descriptions, meta tags, labeling images with alt text, etc).

Step 2 is listing you in key places on the internet.

Step 3 is narrowing down keywords: getting down to the nitty gritty with who are target audience is!  

Step 4 is optimizing your site’s content (articles and info) with those target keywords.

Step 5 is writing up style guidelines for the site (rules that your writers, web helpers, contributors should follow:  ex: always use alt text with an image).