What are Featured Snippets? How to Get Them

rank google featured snippets

You might have noticed the top search results aren’t just links anymore. 

That’s because Google search results are now full of many features, including the knowledge graph, people also ask questions, and one of my favorite features —the featured snippet. 

Why do I love featured snippets so much? Because they provide readers with valuable information right in the search results, making them convenient and useful. 

They aren’t just helpful for the average person, though. Featured snippets allow marketers to outrank competitors, boost conversions, and drive tons of targeted traffic. 

In fact, the featured snippet is sometimes called “Position 0” because it shows up before traditional search results. 

Here’s another reason why I love them: featured snippets account for 35.1 percent of total clicks, which means you need to optimize for them if you want traffic. 

Want to snag the coveted featured snippet spot? Here’s what you need to know. 

What is a Google Featured Snippet?

Featured snippets are extended search results that appear at the top of Google and provide users with a quick answer to their questions. Featured snippets are generally in the form of a list, chart, or video and often appear for informational or long-form search queries. 

Rather than the standard one or two-line meta description, users see more text, sometimes including bullet points and longer explanations. 

Here’s an example: 

Google results for the search term "how to unclog a sink"

Just look at how much space a featured snippet takes up! 

Featured snippets dominate the SERPs, occupying almost all the space above the fold in some cases. 

They also give you tons of exposure, and keep your website visible. Plus, they’ll boost your company’s credibility. 

The best part? You don’t have to pay extra advertising fees to rank for them.

You don’t have to be number one in your industry, either.

According to Getstat, 70 percent of snippets come from sites that aren’t in the top-ranking organic position.

Any company, regardless of size or budget, can earn a spot at position zero if you do it right. 

What Are The Different Types of Featured Snippets

Nearly 15 percent of all U.S. desktop search results have a featured snippet—and not all of them are a list. 

Featured snippets can also answer questions with an extended paragraph, like this: 

An example of a featured snippet on Google.

There are also table and chart featured snippets. 

Table snippets provide answers in the form of — you guessed it — tables. They usually look something like this:

A featured snippet on Google about rate of birth in the US.

Note: There are other features, like rich answers and structured data, which change the look of your site in the SERPs. Those aren’t snippets, though they are closely related. 

Tip #1: Use Google To Uncover Featured Snippet Opportunities

One of the best ways to find snippet opportunities is to think like your audience. 

Snippets often show up for information and long-form search queries, so what questions does your audience ask? 

Put yourself in the shoes of someone new to marketing who may not understand common terms or acronyms. 

For example, I searched, “What is a CTA in marketing?”

A featured snippet on Google about a CTA in marketing.

There’s a featured snippet in the form of a paragraph.

Other terms you search might have a list—and who knows — the featured content might already be yours.

If it isn’t, check out ideas under the “People also ask” section.

A google result highlighting the "people also ask" section.

These are questions related to the search you already entered. Expand the phrase by clicking the arrows on the right and read the answers. 

Next, you’ll want to update or create new content that provides the answer to the main question and people also ask. 

When creating your content, be clear and two the point. The faster you provide the info users want, the more likely you’ll land the snippet. 

Tip #2: Find Content Ideas On Answer The Public

Since questions are most likely to bring up featured snippets, focus on answering how, what, when, where, why, or who.

The best place to find out the types of questions people might be asking about a particular topic is Answer the Public.

A photo of Neil Patel as a robot.

Let’s say you want to learn more about crisis management. 

Just type in your query, and you’ll receive tons of suggestions for questions related to the topic. Snag a few of those questions and answer them in your content. 

Start by choosing which angle you want to take. In this example, I’d likely choose “what” because there are a lot of basic questions I can answer and probably grab the featured snippet. 

Keep in mind that you may want to do some keyword research before you do this to make sure the words you’re searching are SEO-friendly.

Tip #3: Do Keyword Research

Keyword research is crucial to landing those featured snippet spots. 

It’s a good idea to use a keyword research tool or two to determine whether a search query will bring up featured results.

I like Serpstat because it lets me easily see which keywords bring up featured snippets on the results page.

Just type in a domain, keyword, or link, and hover over each result to see if featured snippets come up for each.

The keyword selection page from Serpstat.

This is awesome for uncovering which featured snippets your competitors currently rank for.

Plus, if you already rank high for a particular keyword, you can see if Google currently brings up featured snippets for those keywords.

If they do, try to rank for it by identifying (and answering) the questions people have about that topic.

Then, just format your content to include tags related to those questions.

Tip #4: Answer Multiple Questions

I’ve found that once a page ranks for one featured snippet, it’s more likely to be featured in other related search queries. 

That’s huge because it creates a snowball effect where you can earn more and more snippets. 

Rather than working to optimize dozens of articles for snippets, aim to update a handful and really dig deep into the answer. 

Define main terms, explore steps if the topic lends itself to that format, and answer as many of the “people also ask” questions as you can. 

This creates a highly valuable piece of content that both users and search engines will like. 

Tip #5: Stay Within The Optimal Word Count

Featured snippets are longer than your standard search result, but they also aim to answer users’ questions as quickly as possible. 

Keep your section tight and concise so that Google can easily feature your content.

Section off your lists, paragraphs, and steps rather than letting them all run together.

Just look at this list — it’s only 52 words long!

A google featured snippet about carving pumpkins.

According to Semrush, this is a normal length for a featured snippet. Their analysis found that “[t]he most common length of content in featured snippets is between 40-50 words.

Due to this, aim to keep each content section no longer than 50 words and no shorter than 40.

Tip #6: Use Headers

Headers often appear as a larger font used to break up sections in content. On the back end, they use HTML to tell Google the importance of each heading. 

In Google Docs, click “normal text” and choose headings from the drop-down. H1 is your title, H2s are for main points, H3s are for supporting points under H2s, and so forth. 

The google docs text format button.

If you add “Step 1, Step 2” or “Rule 1, Rule 2” to each heading phrase, Google will place them in chronological order if you snag a list snippet. 

Tip #7: Add A “How-To” Section To Your Website

Another way to snag snippets is to add a how-to section to your site. Since so many featured snippets cover detailed informational content, you have a far better chance of landing the coveted spot 0. 

Some websites are creating entire sections on their sites that are specifically for giving answers to their readers’ questions.

Here’s how Lowe’s is doing it with their “DIY Projects & Ideas” section: 

DIY projects and ideas.

Creating a section on your site makes it easier for users to find your content that solves specific issues. 

If you don’t want to create a “how-to” section, a Q&A or frequently asked question section could also work. Just remember to keep the content short and answer questions fast. 

Tip #8: Add High-Quality Images And Video

Many people learn visually, so adding photos and images can help you rank for featured snippets. (Google also includes images in featured snippets, which takes up more SERP space!) 

Adding images to each step is quite simple using a tool like Canva. Their library has tons of stock photos, templates, and many icons you can use to create professional-looking images quickly. 

Even better, you can use it to create videos. Here’s an example from their video template section: 

Adding high quality images and videos to blogs.

According to Video Explainers, sites that use video are 53 percent more likely to show up on the first page of Google. 

Trying video marketing is worth the effort, and it’s easier than ever with Canva or your smartphone. 

A simple way to improve video performance is to add voice transcripts for all your videos. Google recognizes the text and might choose it for a featured snippet.

You should also make sure that your video content is high quality.

I try to add transcripts for almost all of my videos, like this one:

I then add the full transcript below the video in the description. 


What are featured snippets? 

Featured snippets are expanded search results that answer users’ questions right in the search results. Featured snippets can be lists, paragraphs, or charts. 

Do I have to pay for featured snippets? 

No, Google chooses the most relevant source as a featured snippet; it is not an ad. 

How do I optimize for featured snippets?

To land featured snippets, aim to answer questions quickly, use headers, and stay within 50 to 60 characters. Answering questions in the “people also asked” section of Google for your keyword can also help. 

Are featured snippets the same as structured data? 

No, featured snippets are expanded search results selected by Google. Structured data is a way to organize and code information on a page so Google can better understand the information. 


Trying to keep up with Google can be absolutely exhausting.

But featured snippets aren’t going anywhere. In fact, they’re on the rise, and that means pages with featured snippets are dominating search queries.

They’re the first thing that comes up in most SERPs, and they’re more than just plain links.

Earning a featured snippet means you rank for position zero, which is the highest ranking spot possible without advertising.

If you want to boost conversions, drive visitors to your website, and beat your competition easily, ranking for featured snippets is the answer.

Source: New feed 2

WordPress Vs. Shopify

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If you’ve ever considered launching your own online business, chances are you’ve thought about the required tools. And while there are several ecommerce platforms on the market, Shopify and WordPress remain the most prominent.

If you already have a WordPress website ready, it would be better to go with WordPress for ecommerce as well. All you need to do is install WooCommerce, and you can launch your ecommerce store as an element of your existing website. It also means much less work on your part.

Shopify is better for those who don’t have a website yet, and hence, would want a hands-off and dedicated solution. It also comes with plenty of advanced features to make your life way easier. Try Shopify free for 14 days, no credit card required.

Comparing the Top Ecommerce Platforms

While Shopify and WordPress are excellent ecommerce platforms, there are several other alternatives with their own advantages:

  • Zyro – Best for setting up your web store in minutes
  • Shopify – Best all-in-one ecommerce platform
  • Wix – Best for flexibility and customization
  • Squarespace – Best ecommerce platform for creatives
  • Bluehost – Best for hands-off WooCommerce store setup
  • BigCommerce – Best for medium to large stores
  • WooCommerce – Best for WordPress websites
  • OpenCart – Best for selling digital products
  • Ecwid – Best for integrating with your current platform

Head over to my best ecommerce platforms guide for an in-depth look at where every product stands, along with what criteria do I think they are best for.

Shopify or WordPress: Which is Better?

Offering unparalleled flexibility and power-packed performance, Shopify is an all-in-one ecommerce website builder that will give you an excellent website in minutes.

Even if you’re new to things, you can always fall back on the 24/7 Shopify support to help you with the technical stuff. If Shopify sounds like the right fit, sign up for its 14-day free trial to test out its features.

As you can imagine, having a WordPress website is a prerequisite to use WooCommerce. But this also gives you direct access to so many other functionalities, ranging from a greater selection of themes and apps to managing content to SEO.

If you prefer a more hands-on solution and have the general technical know-how, I’d recommend checking out WooCommerce, for sure.

WordPress (WooCommerce) Wins

Free and Open Source: WooCommerce is absolutely free and open-source, making it the go-to option for startups and small businesses wanting to create an online selling platform. It integrates well with WordPress, and the fact that any user, designer, or programmer can alter its code gives you access to a large community where you can get inspired and share ideas to simplify site management. That said, keep in mind that certain WooCommerce extensions are chargeable.

100% Customizable: You have the freedom to choose your desired theme from a wide variety of professional-grade and high-quality themes. You can decide exactly how you would want your site to look by customizing the various sections like header, footer, checkout, product pages, and so on. It would be even simpler if you have CSS, HTML, and PHP style code knowledge. Moreover, even the plugins are customizable, but I’ll discuss that in more detail in the next point.

Great Plugins: WordPress plugins are incredibly helpful to ecommerce sellers as they can uncomplicate otherwise complicated tasks. WooCommerce is a plugin itself that converts a standard WordPress site into a fully functional ecommerce store. You’ll have to upload products still, but the overall process becomes ten times simpler. Similarly, there are different plugins for different tasks. For instance, there’s Yoast SEO for website and content optimization, WooCommerce MailChimp for email marketing, and WooCommerce Google Analytics to track store performance.

Flexible Product and Inventory Management: You can create web stores with WooCommerce to sell both physical and digital products. You also have the option to keep adding products regularly and set different product types. What’s more, the platform makes inventory quite simple thanks to its WordPress-centric user interface that allows you to keep track of current stock levels and manage day-to-day inventory.

Mobile-Friendly: We live in a time where mobile devices have become an integral part of our lives. It’s why WordPress’s responsive and mobile-friendly designs and themes are a huge plus point. You can also benefit from its emergent responsive web technology without the hassle of having to create new websites.

Tons of Extensions: You can choose from all kinds of extensions—free and paid—to suit your specific needs if you have a WordPress site. These are great to add functionality to your web store to boost customer experience without writing code. You also have all kinds of extension options, such as store management, product page, checkout, shopping cart, better search, payments, shipping, and reporting. 

Useful SEO Capabilities: WooCommerce SEO isn’t challenging anymore, thanks to the WordPress plugins and extensions you can choose based on your precise needs. You can select any plugin or extension you feel most comfortable for optimizing your site. Further, the extensions and plugins undergo regular updates, which makes them secure and efficient at all times.

Uncompromised Cybersecurity: With hackers coming up with more sophisticated methods to steal your private data, consumers today are more aware of their rights to privacy than ever. Keeping this in mind, WooCommerce prioritizes privacy and protection in transactions to create a trustworthy and secure environment for its users. There are frequent updates to ensure the ecommerce platform stays ahead of security issues and is aligned with the newer versions of WordPress.

Multiple Payment Gateways and Currency Support: WooCommerce offers geolocation support that enables you to accept multiple currencies from people across the globe. Having multiple payment gateways and shipping options is very attractive for customers living in various locations and countries. This, in turn, could help boost your sales and revenue. Even from the customer’s viewpoint, the flexibility to pay in their specific currency and tax rate makes things very convenient. It’s a win-win for both sides. 

WooCommerce Losses

Lacks Many Advanced Features: The whole point of WooCommerce is to help developers build web stores, so you can’t use the platform as a robust ecommerce content management system or CMS. This is mainly because it lacks some of the essential advanced features that could make store management easier. Moreover, most of the themes and features to improve customer experience cost money, which will increase your project overheads. 

Frequent Updates: Yes, the regular updates ensure your online store has optimal security and is aligned with WordPress, but sometimes, it becomes too much. Having too many updates also makes using WordPress for ecommerce more time-consuming. Therefore, you have to prepare yourself to handle common issues associated with updating a WordPress plugin–such as data backup and testing.

Not Exactly Beginner-Friendly: Navigating through WordPress web design, development, and maintenance is challenging, especially for people who don’t have prior experience or knowledge about web development and marketing—and WooCommerce is no exception. As it offers minimal maintenance support, you have to rely on online forums for solutions. You need to have a fair level of web knowledge to understand which advice you should follow. Also, if you want to customize your site, you need coding knowledge.

Performance Glitches: There is something known as too many plugins. Considering WooCommerce users often have to install many plugins to add functionalities, they have to pay the price elsewhere. Firstly, plugins take up a lot of memory. Secondly, you may face slow downloading speed and average performance, which will make the process frustrating. Keeping this in mind, I’ll encourage you to implement desired functions through CSS, HTML codes, or jQuery instead of downloading 24 different plugins. On top of this, whatever plugin you do install, make sure you evaluate the pros and cons with care before proceeding.

Shopify Wins

Professionally Designed and Mobile-Responsive Themes: Shopify has ten free themes and 64 premium themes, starting from $140. Every one of them is mobile-responsive. This means your site will automatically reformat to suit the smaller screens, appealing to customers who have logged on from their cell phones. The themes look spectacular and professionally-designed and are available in different styles to match your brand best. 

Better Security: Did you know that a customer will wait for only three seconds, and if it takes any longer than that, they’ll simply abandon it? It is said that one in ten customers expects your page to load in one second. Shopify understands this, which is why they provide 100% SSL to keep their sites fast. Also, since customers mostly pay via credit cards, it takes the initiative to keep things super secure. But Shopify hires cybersecurity experts to keep their website hack-proof and integrate with multiple payment providers to keep checkouts fast and secure for customers.

In-House App Store: Shopify has an in-house app store as one of its biggest USPs that contains over 1200 plugins and apps. This means you can find anything you could possibly want by either paying the price or potentially finding free options. You can use these apps to automate and streamline your business processes, making them faster while also boosting the efficiency of other processes like accounting, inventory management, and shipping. 

Custom Domain: You’ll get a custom domain name after signing up with Shopify–one you chose for your company–to brand your business more effectively. This also gives you the flexibility to handle your domain on the same site location as your domain store. As such, you can make any changes to your domain site as well as your domain store.

Top-Notch Analytics: You get plenty of built-in analytics features to keep track of your store, including customer behavior, stock levels, and conversion tracking. This way, you’ll have complete knowledge about your store–how is it doing, and which parts need to be optimized for better results. The detailed analytics also lets you keep track of online store sessions, products, total sales, returning customer rate, and average order value.

24/7 Customer Support: There are millions of Shopify sites around the world. And while the ecommerce-rich features of Shopify is a great leverage, it’s efficient customer service is also one of the main reasons customers love the platform. You get direct access to a massive database of FAQs, plus email, chat, and phone support with a knowledgeable rep on the other side.

Scalable: Shopify can accommodate the expanding needs of store owners wanting to take their store to the next level. Built with scalability in mind, they are efficient enough to handle sudden traffic spurts or steadily increasing traffic over time. Besides, you don’t have to worry about changing or redesigning your store due to this.

Shopify Losses

Transaction Fees: Starting from $29 per month, Shopify gives you several subscription plans to choose one based on your needs. There are two problems here: First, the basic plan comes with very basic features, and second, $29 for an ecommerce platform isn’t very cheap. While Shopify does support multiple payment gateways, if you don’t use Shopify Payments, you‘ll have to pay an additional transactional fee on top of the payment processor fee (PayPal or Stripe). Let’s also not forget that you only get ten free themes and will have to pay a one-time fee for others.

Customization Limitations: Don’t get me wrong, Shopify is definitely customizable—it just has some hard-to-ignore limitations. If you want to unlock additional features, you’ll have to work on your coding because otherwise, it will remain locked. Besides this, you can customize your site without spending long hours doing detailed coding on their platform.

Steeper Learning Curve: Every ecommerce platform has a learning curve, but Shopify has a slightly steeper one. What further complicates things is the site’s jargon. For instance, instead of saying Categories, Shopify uses Collections, which might confuse some customers. The main problem with Shopify jargon is it unnecessarily complicates the user experience.

Product Filtering and Categorization: I think Shopify’s search mechanism needs to be more efficient, especially considering the millions of users on the platform. For example, when you go search for jeans, you’ll see a listing for jeans. However, you won’t be able to narrow down your search to view “light wash jeans.” There’s no option to narrow down your search, and even if you do, the filter will apply across all products. This may reflect negatively on your customers and stop them from giving your store another shot.

Lacks Email Hosting Facility: Shopify users don’t get an email hosting feature, which is why you can’t host a domain-based email address like info@myshopname.com. The alternative here is to set up email forwarding, which will forward all emails sent to your domain-based address (in this case info@myshopname.com) to your regular email account. You can also answer your customers’ queries through this feature.


One cannot simply choose between Shopify and WordPress for ecommerce as each has its own advantages.

While Shopify is one of the best ecommerce website builders that offers excellent support to help you with the technical stuff, WooCommerce is a better choice for those having WordPress-powered websites.

In the end, it all boils down to your specific needs and requirements. 

I’ve done my best to include the advantages and disadvantages of each ecommerce platform in detail. I hope this guide gives you a clearer view of each platform’s high and low points and helps you make the right decision for you.

Source: New feed 2

As 25 Melhores Ideias para Blogs Que Vão Te Gerar Tráfego Certo em 2022

25 Melhores Ideias para Blogs

Uma pesquisa de 2021 constatou que blogueiros que publicam de 2 a 6 posts por semana têm mais chances de alcançar seus objetivos.

Embora você provavelmente já saiba que postar com mais frequência te dê uma maior chance de sucesso, pode ser difícil pensar em tantos assuntos para postagens.

Você está lá olhando para a página em branco. Enquanto ela te olha de volta, você começa a pensar por que você começou um blog.

Essa é a realidade que muitos blogueiros vivem.

Ter ideias novas e interessantes para o seu blog é um baita desafio. A boa notícia é que encontrar boas ideias de posts talvez não seja tão difícil quanto você pensa. 

Esse guia oferece 25 novas ideias para blogs para te inspirar a escrever conteúdo de alta qualidade de forma consistente.

25 Ideias de Blogs para 2022

Escrever é fácil; ter ideias e conceituá-las para fazer com que as pessoas queiram lê-las é o verdadeiro desafio. Aqui vão algumas ideias para te ajudar a começar:

1. Avalie Produtos e Serviços

89% dos consumidores dizem ler avaliações antes de fazer compras. Capitalize em cima disso criando posts para o seu blog que avaliem produtos populares e serviços relacionados ao seu mercado.

Se você entrar no Google agora e digitar “melhores”, você provavelmente vai dar de cara com um monte de produtos ou serviços para completar o termo de busca. 

Melhor liquidificador, melhor caixa de ferramentas, melhor software de gerenciamento de projetos, melhor ferramenta de gerenciamento de RH e melhor xícara de café são todos termos populares de busca no Google. São os chamados posts de avaliação de produtos.

Esses posts oferecem um detalhamento de diversos produtos e serviços. O objetivo é escrever uma avaliação melhor do que as opções existentes no Google. Você pode fazer isso da seguinte forma:

  • oferecendo um conteúdo de maior qualidade do que os posts nas primeiras posições
  • tendo uma melhor experiência na página do que os posts nas primeiras posições
  • garantindo que seu SEO é melhor do que o dos posts nas primeiras posições

Por exemplo, busque no Google, “melhor software de gerenciamento de projetos”. Você vai encontrar um monte de avaliações de sites de tecnologia conhecidos detalhando qual é o melhor software. Você também vai ver que essa palavra-chave tem um volume de busca bem alto, com mais ou menos 4.500 cliques por mês.

Avalie Produtos e Serviços

Você tem chances de ultrapassar esses sites nos rankings se escrever um post mais detalhado sobre o melhor software de gerenciamento de projetos — e você vai gerar tráfego para o seu site.

Comece dando uma olhada nos posts nas primeiras posições. Observe coisas como:

  • o quão longos eles são
  • quais cabeçalhos eles usam
  • quantas opções eles comparam

Procure escrever um post mais longo e mais informativo, abordando mais plataformas, incluindo vídeos e até entrevistando alguns especialistas. O objetivo é oferecer mais valor e chegar ao topo do Google. 

2. Desmembre Processos Complicados em Passos Simples

As pessoas procuram o Google quando elas não conseguem resolver alguma coisa. Pense em quantas vezes você buscou como fazer uma comida, desentupir um cano ou usar as funcionalidades do seu software preferido. Mais de um bilhão de buscas no Google por dia são feitas na forma de perguntas.

Você pode elaborar um guia explicando como fazer alguma coisa pela qual você se interesse ou que você conheça bem. O guia deve dar o passo-a-passo que o leitor deve seguir para concluir a tarefa que ele deseja. 

Vamos usar a velocidade de carregamento de um site como exemplo. Esse é um assunto quente no momento, com os core web vitals se tornando mais relevantes.

Escrever um post para o seu blog explicando tudo que pode ser feito para melhorar a velocidade da página torna a informação fácil de absorver e mais factível para os leitores. 

Crazy Egg

O Crazy Egg fez um ótimo trabalho aqui mostrando 20 maneiras de melhorar a velocidade do seu site. Quando é assim passo-a-passo, não parece mais uma tarefa enorme. Você pode fazer cada uma dessas coisas isoladamente e aos poucos melhorar a velocidade da sua página. 

3. Posts de “Perguntas Frequentes” (FAQ)

Mais de 14% das buscas no Google são feitas na forma de perguntas — e se você conseguir dar uma resposta completa, você já tem aí uma ideia para um post.

A melhor parte de escrever um post de FAQ é que você tem uma boa chance de aparecer nos featured snippets do Google (também chamados de “posição zero”) se o artigo agregar muito valor para o leitor.

Se eu buscar “o que é uma tag de título” no Google, eu vou obter um monte de resultados, porque essa é uma pergunta frequente. No topo, vai ter um resultado em que o Google tirou a resposta do post e colocou bem ali para o leitor.

“Perguntas Frequentes” (FAQ)

Ele se chama featured snippet, e conseguir a posição de featured snippet é considerado a “joia da coroa” do SEO. Muitos fatores determinam qual site ganha os snippets, mas, nesse caso, o atinternet.com respondeu à pergunta de cara, o que pode ser a razão para eles estarem no topo. 

Existem algumas maneiras de encontrar perguntas frequentes:

  • Faça a pesquisa de palavras-chave em uma ferramenta como o Ubersuggest para determinar as perguntas frequentes no seu mercado. Comece inserindo uma palavra-chave genérica e encontre perguntas de cauda longa que contenham (ou estejam associadas a) esta palavra-chave.
  • Faça uma busca manual no Google e veja as perguntas que aparecem automaticamente nas SERPs em “Buscas Relacionadas”
  • Use ferramentas como Answer the Public para ver o que as pessoas andam buscando na sua área.
  • Busque no Quora assuntos relacionados à sua área para encontrar perguntas comuns. 

Depois de compilar a lista de perguntas, busque-as manualmente no Google. Veja quais posts conseguiram os featured snippets, e dedique tempo a escrever respostas melhores do que aquelas já dadas. Você pode fazer isso respondendo de forma mais concisa, com uma formatação melhor ou usando definições mais precisas.

4. Posts de “Guias Definitivos”

Uma ótima maneira de gerar autoridade para o seu site é criando guias definitivos. Esses guias detalham exaustivamente todas as etapas necessárias para se concluir uma tarefa. 

Conteúdo detalhado, como aquele contido em um guia definitivo, vem se tornando regra. Em 2021, a extensão média de um post em um blog era de 1.400 palavras; a mais longa dos últimos tempos. Esse mesmo estudo constatou que conteúdo com 3.000 palavras ou mais tende a ter um melhor desempenho.

Uma boa ideia é incluir imagens, exemplos e analogias para ter certeza que o leitor vai entender. 

A principal coisa a se ter em mente quando o assunto são guias definitivos é oferecer tudo de A a Z. Quando o leitor terminar, ele deve ter tudo o que precisa para alcançar seu objetivo. 

Veja um exemplo que eu fiz sobre SEO local.

Esse guia literalmente aborda tudo, desde “o que é SEO local” até como implementá-lo, etapas, como maximizar seu potencial, e mais. O guia é longo, mas oferece tudo que você precisa, então você não precisa olhar em mais lugar nenhum.

Um belo guia definitivo é uma ótima maneira de mostrar aos seus leitores e ao Google que você é uma autoridade no assunto. 

Para criar um guia definitivo, comece buscando sua palavra-chave base, depois busque as caixas de pergunta “buscas relacionadas” e responda-as também.

Você também pode usar o Ubersuggest, minha ferramenta gratuita, para encontrar palavras-chave relacionadas, o que pode te dar ideias para subtítulos no seu post de guia definitivo.

Inclua informações detalhadas no seu post, como estatísticas de apoio, detalhamentos de processos e exemplos. 

5. Posts Baseados em Dados

Backlinks são fundamentais para SEO – as URLs na primeira posição das SERPs têm uma média de 3,8 vezes mais backlinks do que as URLs nas posições 2 a 10.

Quando você estiver procurando ideias ou assuntos para posts, você deve garantir que seu conteúdo é relevante e que existe demanda para ele. Uma forma de fazer isso é postar sobre dados relevantes para o seu nicho.

O que eu quero dizer com isso?

Dados de qualidade são informações factuais obtidas através de experimentos, testes e pesquisas. Quanto mais chamativos os dados, mais atenção você vai conseguir. 

Criar posts compilando uma grande quantidade de dados em um artigo é uma ótima maneira de obter backlinks. Sempre que alguém procurar dados para incluir em artigos, vai encontrar essas informações no seu post e, idealmente, linkar de volta para o seu site.

Veja, por exemplo, esse artigo sobre 99 estratégias incríveis de marketing digital. É basicamente uma lista gigante de dados sobre mídias sociais, marketing de conteúdo, SEO e mais. É um ótimo recurso para quem está procurando dados sobre o assunto. 

Se você tiver acesso a dados ou métricas internas, você pode usá-los para criar posts baseados em dados sobre tendências do mercado.

Veja como criar posts baseados em dados:

  1. Faça um brainstorm de perguntas que você pode responder seja com dados que você tenha em mãos ou tenha os recursos para pesquisar (ou seja, conduzindo uma pesquisa). Use táticas como ferramentas de pesquisa de palavras-chave e buscas manuais
  2. Faça a análise/pesquisa.
  3. Escreva um post que explique seus resultados.
  4. Não deixe de incluir visualizações dos dados!

6. Posts com Vídeo-Tutoriais

Como todos sabemos, o vídeo é rei. 97% dos profissionais de marketing usam vídeos para ajudar seus clientes a entender melhor seus produtos e serviços. Você deveria fazer o mesmo.

Existe uma razão para o Google exibir vídeos como o primeiro resultado de muitas buscas de “como fazer”. 

Posts com Vídeo-Tutoriais

Se você olhar a imagem, eu busquei “como consertar um zíper quebrado”. Naturalmente, o Google mostrou vídeos primeiro.

É muito mais fácil assistir a um vídeo do que ler um post de blog. Mas isso não significa que escrever sobre o assunto seja inútil. 

Vídeos em posts de blog

Se descermos até o primeiro resultado da busca e dermos uma olhada no post, vamos encontrar um tutorial em vídeo, além do post no blog mostrando como fazer. 

Incluir vídeos nos posts do seu blog é uma ótima maneira de agregar mais valor aos seus usuários e deixar o Google feliz.

Veja como começar a criar vídeos para o seu blog:

  1. Mergulhe nas suas métricas para identificar seu conteúdo mais popular. Faça uma lista de possíveis assuntos para tutoriais com base no que você encontrar. Por exemplo, se o seu conteúdo principal é sobre ideias para posts, você pode fazer um tutorial detalhando métodos populares de brainstorm e identificação de assuntos para blogs.
  2. Se você ainda precisar de ideias, use os mesmos métodos que sugerimos para encontrar perguntas frequentes. Identifique perguntas relacionadas a processos, que você pode mostrar em vídeo-tutoriais.
  3. Grave e edite seu vídeo usando a tecnologia de vídeo da sua preferência.
  4. Inclua a transcrição do vídeo para acessibilidade e SEO.

7. Incorpore Tendências aos Seus Posts

Não é nenhum segredo que as tendências vêm e vão, mas você pode conseguir um tráfego bem razoável escrevendo sobre assuntos que estejam em alta no seu mercado atualmente. 

As palavras-chave “tendências” ao lado de termos do mercado como “mídias sociais”, “marketing”, “cor de cabelo” etc. representam milhões de buscas no Google por mês. Isso mostra que você tem grandes chances de conseguir tráfego se você abordar tendências do seu mercado nos posts do seu blog. 

O Google Trends é uma ótima maneira de descobrir o que está em alta e o que não está no momento atual.

Vá até trends.google.com e digite um assunto sobre o qual você tem curiosidade ou procure as tendências de busca do momento. 

Pesquisa do Google Trends

No momento em que escrevemos isso, um assunto em alta no Google Trends é a aposentadoria do técnico do New Orleans Saints, Sean Payton, da NFL. Se você tem um blog de esporte, você pode fazer o que o Sportingnews.com faz e escrever sobre a aposentadoria do técnico.

Escrever sobre assuntos em alta vai te obrigar a ficar de olho no que está acontecendo na sua área, e você vai precisar estar pronto o tempo todo para pesquisar e conseguir um furo se você quiser gerar tráfego para o seu blog.

Além disso, certifique-se de que você está escrevendo sobre assuntos quentes com os quais o seu público se importa. Um site sobre cabelos femininos, por exemplo, não vai conseguir muito tráfego escrevendo sobre a aposentadoria de um técnico de futebol (a não ser que seja um site de cabelo segmentado para fãs de esporte!)

Você também pode usar ferramentas de pesquisa de palavras-chave e “tendências” de plugins para ver quais assuntos relacionados à sua área. Buscas no Google com o ano escrito no termo também são muito comuns. Se você escolher fazer isso, pense em como o conteúdo vai entrar na sua estratégia de conteúdo atemporal (por exemplo, você vai atualizar o post com a mesma URL todo ano?)

8. Notícias do Mercado

41% dos blogs falam sobre notícias do mercado. Posts de blog sobre notícias podem não ser a melhor coisa em termos de SEO, mas eles geral um público bastante leal que vai acompanhar todas as suas atualizações, e pode indiretamente melhorar sua posição nas SERPs.

Esse exemplo é parecido com o anterior, mas tem uma diferença básica. Os assuntos do momento significam compartilhar informações em que seu público provavelmente vai estar interessado. No caso das notícias, você as compartilha junto com suas ideias e opiniões.

Pesquisa do Google Trends

A Vox é um exemplo interessante disso. Em vez de só focar nas notícias, eles oferecem textos de opinião mostrando o que eles acham do que está acontecendo. 

Você pode ter a mesma abordagem em relação à sua área, compartilhando suas ideias em relação a tendências e notícias. Use os métodos que destacamos para encontrar as tendências do seu mercado e faça reportagens sobre eles.

Você também pode programar alertas do Google para termos de busca relacionados à sua área e planejar matérias sobre eventos que vão acontecer na sua área. 

Não deixe também de seguir organizações, conferências e publicações de pesquisa dentro da sua área para ser o primeiro a dar o furo em assuntos relevantes na sua área.

Parte do que compõe um bom blog é criar um público de leitores que voltam com regularidade para ver se você postou alguma coisa. 

9. Poste Sobre Assuntos de Justiça Social

59% dos americanos dizem que é inaceitável que as marcas sejam omissas em relação a questões de justiça social. E esse número só tende a aumentar.

Posts com um posicionamento forte também tendem a gerar muitos compartilhamentos e backlinks. Você pode escrever sobre as últimas tendências de justiça social, seja na área de direitos das mulheres, LGBTQ+ ou injustiça racial.

O mais importante aqui é ser você mesmo e não ter medo de tomar partido. Vivemos em um mundo relativamente dividido, então defender algo em que você acredita é admirável. Postar sobre esses assuntos é uma ótima maneira de cultivar um público fiel e construir uma lista de emails. 

A Campus Pride é um blog/organização conhecida que foca na aceitação da comunidade LGBTQ+ nos campus de faculdades. Eles escrevem sobre assuntos como saúde mental, segurança no campus e desenvolvimento de carreira. 

Tome uma posição genuína se você vai incorporar questões de justiça social no seu  blog.

Pense não apenas nas questões que importam para você, mas naquelas que fazem sentido para sua marca postar sobre. Por exemplo, a Patagonia vende roupas e equipamentos para atividades ao ar livre. Faz sentido que eles se alinhem com questões ambientais, como sustentabilidade e preservação.

Você pode encontrar uma causa que esteja em alta e pela qual você se interesse para começar a compilar ideias de posts que mostrem sua posição em relação ao assunto (ao mesmo tempo que ofereçam valor ao usuário). Servindo de guia e se posicionando em relação a algo que pode ter um impacto significativo.

10. Posts de Listas

Listas são o segundo tipo mais popular de post, sendo produzido por 54% dos blogueiros.

Uma lista é um formato de post simples, mas eficaz. Ela elenca uma série de itens, lugares, serviços e praticamente qualquer outra coisa que você possa pensar. 

Veja algumas ótimas listas para inspirar a sua:

A razão pela qual listas são tão populares é que você pode dar só uma passada de olho e é mais fácil de absorver. Os seres humanos têm um limiar de atenção de oito segundos. Isso quer dizer que você precisa atrair atenção rápido e trabalhar para mantê-la. Listas são uma ótima maneira de atrair os leitores e dar a eles o que eles querem.

Para criar listas, pesquise palavras-chave usando qualquer um dos métodos que a gente já mostrou e identifique assuntos que podem ser transformados em listas. Um exemplo é exatamente esse post! A gente já sabia que nosso público costuma procurar ajuda com assuntos para seus blogs (a palavra-chave “assuntos para blogs” tem 1000 buscas mensais). “Assuntos para blogs” é uma palavra-chave que se encaixa bem no formato de lista.

11. Post de Fact-Checking/Mito ou Verdade

Em um mundo de informação infinita, tem muita desinformação por aí. Inclusive, em 2021, 62% dos usuários da internet disseram ter encontrado informações falsas ao navegar pela web.

É por isso que escrever um post quebrando alguns mitos comuns na sua área é uma ótima maneira de atrair tráfego.

Por exemplo, eu me interessaria por um artigo que falasse sobre mitos sobre empreendedorismo. Muita gente acha que empreendedores ficam na praia tomando margaritas o dia todo, quando não é bem assim.

Para criar um post de fact-checking:

  1. Crie uma lista dos mitos mais comuns na sua área. 
  2. Faça uma pesquisa de palavras-chave relacionada aos mitos que você selecionar para encontrar títulos, cabeçalhos e ângulos específicos para abordar. 
  3. Escreva um artigo derrubando alguns desses mitos.

12. Dê Conselhos de Nicho

Você já se sentiu sozinho ou como se ninguém te entendesse? Muita gente se sente assim e recorre ao Google ou ao Youtube para fazer perguntas e se questiona se outras pessoas se sentem do mesmo jeito.

Blogs de maternidade/paternidade são um ótimo exemplo disso. Quando a gente só vê nas redes sociais a melhor parte da vida dos outros, é fácil se sentir inseguro ou insuficiente nas nossas próprias vidas.

Blogs de mães como At Home With Natalie mostram um pouco de como é a vida de uma jovem mãe enquanto também dão conselhos e mostram produtos e serviços que as mães podem usar. 

E tudo bem se você não tiver filhos; posts de aconselhamento podem abordar diversos assuntos, incluindo viagem, culinária, saúde mental, DIY, SEO, e outros.

Praticamente qualquer assunto vai ter seus desafios, então pense onde as pessoas sofrem mais e ofereça soluções. 

Para encontrar assuntos de nicho para oferecer conselhos, busque no Quora, Answer the Public (ou uma ferramenta parecida), use seu próprio conhecimento ou pesquise termos de busca de cauda longa.

13. Posts “Melhores de”

Posts do tipo “melhores de” levantam os melhores itens em um nicho específico, detalhando os prós e contras. Eu adoro essa ideia, porque ela pode ser usada em qualquer área. Esse tipo de post é bem popular; 24% dos blogueiros publicam posts com levantamentos.

Poste sobre os melhores filmes, músicas, vídeo games, carros, hotéis, restaurantes, faculdades, cursos de SEO, ferramentas de pesquisa de palavras-chave, computadores, e por aí vai. 

Posts “Melhores de”

Busque no Google por “melhores serras elétricas 2021” e você verá vários blogs de DIY e melhorias para a casa. O Chain Saws Direct fez um post compilando suas serras elétricas preferidas de 2021.

Você pode fazer isso com literalmente qualquer coisa, desde que haja tráfego para essa palavra-chave. 

Detalhe as funcionalidades, benefícios, prós e contras de diversos produtos. Você pode ouvi-los sendo chamados pelo nome de “levantamento de produtos.” É uma ótima ideia de post para iniciantes, porque você não precisa ter os produtos em mãos para fazer as avaliações. 

Muitos blogueiros criam sites de marketing de afiliados usando essa estratégia.

14. Posts de Pergunte a um Especialista

34% dos blogueiros publicam posts com entrevistas. Entrevistar um especialista gera autoridade para o seu blog, ao mesmo tempo em que cita o nome de alguém que pode ser mais conhecido que você.

Isso acontece muito no mercado de SEO, e você pode encontrar especialistas em SEO entrevistando outros especialistas em SEO; isso vale para os dois lados. 

Veja uma entrevista que eu fiz com o Groove HQ que gerou 1929 compartilhamentos para o site deles.

Seu objetivo deve ser encontrar um especialista na sua área que as pessoas conheçam, chegar até eles e pedir para eles responderem a algumas perguntas suas. Para encontrar especialistas:

  • busque no LinkedIn
  • procure os membros de organizações profissionais da sua área
  • procure autores de estudos ou artigos conhecidos na sua área
  • entre ou siga grupos ou perfis nas redes sociais dedicados à sua área e encontre as figuras de autoridade ou peça recomendações

Facilite as coisas para essas pessoas. Não espere que o especialista gaste um tempão com você, então apresente as perguntas em um formato simples, como um formulário do Google.

Faça perguntas que seus leitores querem saber, e não só as que te interessam. Para encontrar essas perguntas, siga nossos métodos anteriormente sugeridos de buscar no Quora, usar ferramentas como a Answer the Public, ou pesquisar palavras-chave com uma ferramenta como o Ubersuggest.

Quando você tiver tudo organizado, você pode compilar as informações no formato de um post que ofereça valor e insights para os seus leitores.

15. Posts Sobre Assuntos Sugeridos Pelos Seus Usuários

Está procurando ideias para posts? Por que não perguntar aos seus leitores?

Recorra às redes sociais que seu público usa e pergunte sobre o que eles gostariam de ler.

Depois de definir os assuntos nos quais seus leitores estão interessados, faça a pesquisa de palavras-chave sobre eles para verificar se há volume de busca. Se houver, você já tem uma ótima ideia para seu post.

16. Compare Dois Produtos ou Serviços Semelhantes

41% dos blogueiros publicam posts de opinião. Um tipo de post de opinião pode ser comparar duas coisas num formato “versus” — Coca Cola versus Pepsi, iPhone versus Android ou Mac versus Windows, só dando alguns exemplos óbvios. Claro, você precisa ter certeza de que é algo relevante para seu nicho. 

O The Digital Merchant é um site de avaliações especializado em assuntos como esse. Eles fizeram um guia comparando dois softwares de gerenciamento de projeto, ClickUp versus Monday.com.

Esses posts de comparação detalham as funcionalidades, benefícios, prós e contras de cada ferramenta para ajudar o leitor a decidir qual delas ele deve usar para o seu negócio. 

Você pode fazer isso em qualquer nicho, desde que o assunto tenha um bom volume de busca. Descubra o que as pessoas estão comparando na sua área e escreva um post de comparação sobre o assunto. 

17. Storytelling/“Aprenda com Meus Erros”

Segundo uma pesquisa de 2021 do Twitter, 70% dos participantes disseram querer ouvir histórias positivas das marcas.

Qual foi a última vez que você leu uma história sobre uma conquista de alguém? Como você se sentiu depois de ler? Você se sentiu motivado para alcançar algo incrível também? 

Posts que compartilham histórias e inspiram outras pessoas podem ser poderosos. Eles ajudam a criar um público fiel e desenvolver uma ligação entre o autor e seus leitores.

Storytelling/“Aprenda com Meus Erros”

Embora não seja bem um blog, o David Goggins faz isso muito bem. Ele é incrível ao contar para as pessoas sua história e o que o inspirou a se tornar quem ele é hoje. Tudo isso o levou a um livro, um negócio e palestras incríveis.

As pessoas querem ouvir sobre outras superando desafios. Isso as inspira a seguir em frente e superar seus próprios desafios.

Dicas para histórias:

  • Pegue suas experiências e aprendizados na área e coloque por escrito.
  • Pense em como você começou seu blog (ou sua marca de forma geral). Conte sua história!
  • Escreva sobre erros que você cometeu e lições que você aprendeu.

18. Posts Sobre Posts

76% dos blogueiros escrevem posts de “como fazer”. Já que você tem um blog, por que não escrever um post sobre como começar um?

Essa ideia é o que você está lendo nesse momento. Você está lendo um post em um blog sobre como escrever posts em blogs. Aqui tem outro post sobre como escrever posts para o seu blog.

Se você é blogueiro e está tendo dificuldades em ter ideias, você sempre pode criar um guia explicando aos outros como começar seu próprio blog. Diga ao leitor como usar seus interesses e experiências para ganhar dinheiro escrevendo sobre elas.

19. Guias para Iniciantes

73% dos usuários só dão uma passada de olho por postagens em blogs. Uma maneira de oferecer conteúdo claro e de leitura rápida? Um guia para iniciantes.

Todo mundo começa de algum lugar. Ao intitular seu post um “guia para iniciantes”, você pode deixar algo intimidador mais fácil de encarar.

Vejamos as criptomoedas, por exemplo.

Guias para Iniciantes

Criptomoedas são um assunto altamente popular, mas também bastante complicado.

Se você conseguir criar um guia para iniciantes cheio de informações importantes que explique as etapas básicas necessárias para começar, ele pode funcionar como um trampolim para o sucesso.

Tenha em mente que um guia para iniciantes não é um guia definitivo; ele só precisa mostrar às pessoas como começar. 

Ao criar esse tipo de post, pode ser uma boa incluir instruções passo-a-passo; informações anteriores sobre conceitos básicos e links para informações detalhadas/avançadas. 

20. Estudos de Caso

Posts de primeira mão sobre estudos de caso são uma ótima maneira de aumentar sua autoridade e conseguir backlinks.

Às vezes é mais fácil aprender e absorver alguma coisa quando você vê como alguém a fez. Um estudo de caso documenta os passos de uma jornada para que o leitor veja o que foi feito. Você pode fazer você mesmo ou estudar o caso de outra pessoa. 

Mas não se trata necessariamente da pessoa; é mais sobre o processo. Você pode fazer estudos de caso sobre qualquer coisa, sejam negócios, exercícios físicos, SEO, dietas ou finanças pessoais. Alguns exemplos incluem:

  • Como eu economizei US$50.000 em seis meses
  • Como eu perdi 11kg em dois meses
  • O que eu fiz para aumentar minha energia em apenas quatro dias

Vamos usar um estudo de caso de SEO, por exemplo.

A Growth Machine fez um estudo de caso em que eles analisaram como eles foram de 0 a 150.000 visitantes mensais em apenas oito meses. Eles explicam todas as etapas necessárias para alcançar esse objetivo. 

Estudos de caso provam que determinadas coisas são possíveis. Uma coisa é dizer a alguém como fazer alguma coisa; outra bem diferente é mostrar que você a fez. Estudos de caso requerem bastante tempo e um investimento considerável, então eu não recomendaria essa estratégia até que seu blog esteja mais estabelecido.

Para fazer um post de estudo de caso:

  1. Pesquise questões/problemas comuns na sua área.
  2. Identifique aqueles que você tem os recursos para estudar. Por exemplo, que você tenha acesso aos dados (ou as ferramentas necessárias para obter esses dados), capacidade de fazer uma pesquisa sobre o assunto ou os recursos para realizar um estudo.
  3. Faça o estudo/análise e identifique as conclusões mais interessantes.
  4. Escreva um post com as suas constatações.
  5. Inclua a visualização dos dados.

21. Posts de Bastidores

Eu adoro empresas e marcas que mostram sua personalidade. Fazer um post sobre sua empresa, seus empregados ou você mesmo é uma ótima maneira de abrir as portas e mostrar aos leitores que você é uma pessoa de verdade.

Perfis de funcionários são uma forma de se fazer isso.

Posts de Bastidores

Isso não só faz com que o funcionário se sinta valorizado, mas também é ótimo para a consciência de marca e recrutamento. Esses tipos de posts também geram um monte de compartilhamentos nas redes sociais, o que pode criar novos relacionamentos. O Walmart fez isso com um artigo sobre diversidade cultural e inclusão.

22. Posts Com Testes e Pesquisas

Em 2022, 32% dos profissionais de marketing de conteúdo disseram esperar aumentar seus gastos para conhecer melhor seu público. Quer uma maneira melhor de fazer isso do que com testes?

Incluir testes nos posts do seu blog também é uma ótima forma de dar personalidade ao seu site. Por mais que as pessoas adorem ler seu conteúdo, ele pode se tornar monótono com o tempo. Conteúdo interativo como testes ou pesquisas podem manter os leitores engajados.

Além disso, testes podem ser uma ótima maneira de se capturar leads para aumentar sua lista de emails.

O BuzzFeed é conhecido por seus testes. Eles vão de encontrar a celebridade com quem você mais se parece até testes de compatibilidade. Descubra o que interessa ao seu público e crie um teste simples mas divertido para eles..

23. Posts Sobre Produtividade e Gerenciamento de Tempo

Você prefere ter mais tempo ou mais dinheiro? 80% dos adultos empregados dizem que prefeririam ter mais tempo. Você pode impactar a vida de alguém de forma significativa ajudando-o a maximizar suas 24 horas.

Você pode postar sobre assuntos como:

Não se esqueça de focar no seu nicho quando for escrever sobre poupar tempo. Se seu público é composto principalmente por mães de família, certifique-se de que as dicas se aplicam ao estilo de vida típico de uma mãe ocupada. Se seu público é de estudantes de faculdade, fale de coisas como locomoção, estudos, concentração e menos distrações.

24. Aborde Assuntos Controversos

Escrever artigos editoriais sobre assuntos controversos nem sempre é fácil, mas pode gerar atenção quando voltados para o público certo. Se você se interessa por política, igualdade de gênero, aborto, religião ou assuntos semelhantes, você pode escrever sobre esses assuntos. 

Escreva sobre o que está acontecendo atualmente com o assunto, o que está em alta e como isso tudo está impactando o país. Ao escrever sobre assuntos controversos, normalmente é melhor apresentar o assunto como um mediador neutro. Você está apenas levando a informação para as pessoas sem uma opinião. 

Claro, você pode se posicionar se quiser. A Equality Now se manifesta sobre assuntos como abuso sexual contra mulheres. Se essa é uma causa que você apoia ou pela qual se interessa, você pode escrever sobre ela no seu blog.

25. Posts Relacionados a Feriados Específicos

A internet tem sempre mais tráfego durante feriados. Em 2021, o tráfego aumentou 57% em um período de um ano.

Embora eu fale mais sobre escrever conteúdo atemporal, há algumas exceções – e conteúdo sobre feriados é uma delas. Você pode encontrar formas de incorporar conteúdo específico sobre feriados no seu nicho. Por exemplo, se você tem um blog sobre pesca, você pode escrever um artigo sobre os “melhores presentes para pesca.”

Independente do seu nicho, você pode encontrar uma maneira de escrever conteúdo sobre feriados. Você pode até focar em feriados menores, como dia dos namorados, dia das mães ou dia do trabalhador.

Se você é uma marca de e-commerce, pense em quais produtos que você vende são mais atraentes para as pessoas durante os feriados. Você também pode criar um post que fale sobre os produtos e as ofertas no seu mercado durante esses feriados. 

Ideias para Blogs – Perguntas Frequentes 

Sobre o que eu deveria postar em 2022?

Escreva sobre seus interesses, hobbies e área de especialidade. Tendências do mercado e guias de como fazer também fazem sucesso. Não há limites quando o assunto são ideias para blogs, então encontre algo que você adore e comece um blog sobre o assunto.

Eu deveria usar alguma ferramenta para ter ideias para o meu blog?

Sim, você precisa de ferramentas de pesquisa de palavras-chave como o Ubersuggest para te ajudar a desenvolver assuntos com um bom volume de busca. Se você está tendo dificuldades para fazer seu blog decolar, nós podemos ajudar

Quais ideias para blogs estão em alta no momento? 

Qualquer ideia para blog pode fazer sucesso com o público certo, mas blogs de estilo de vida, saúde e desenvolvimento, viagens e autocuidado são os nichos mais populares em 2022.

Quantas ideias para posts eu preciso ter? 

Eu recomendo fazer um planejamento de pelo menos um mês antes de começar. Isso vai garantir que você tenha um estoque de ideias se você se atrasar ou ficar preso em outros projetos.

Conclusão: Ideias para Blogs

Essa lista exaustiva de ideias para blogs deve te ajudar a decidir sobre o que escrever. Pegue algumas dessas ideias e planeje seu calendário de conteúdo. Não deixe de usar diferentes opções para que o conteúdo seja fresco e interessante para os seus leitores.

Lembre-se, ter ideias de assuntos é a parte difícil, mas coloque sempre seus interesses em primeiro lugar. Se você escrever sobre algo que você gosta, vai ser muito mais fácil escrever de forma consistente.

Ofereça valor para os seus leitores, faça a pesquisa de palavras-chave corretamente e sempre siga os princípios básicos de SEO.

De todas as ideias para blogs nesse guia, qual foi a sua preferida? Por quê? 

Source: New feed 2

FAQ Schema: A Beginner’s Guide – Neil Patel

FAQ Schema: A Beginner’s Guide

A search engine results page with Neil Patel's article on digital marketing.

I’ve been testing a new SEO hack and it works no matter how old or new your site is. It’s called FAQ schema.

Even if you have almost no links, this strategy can help.

Best of all, unlike most SEO changes. FAQ schema doesn’t take months or years to make a difference — you can see results extra fast, giving your website a valuable, quick boost in the SERPs.

On top of this, your competition might not know about this SEO strategy yet! That’s another reason why you should implement it ASAP.

Google’s Ever-Changing Search Results

Before I dive into FAQ schema in more detail, I want to discuss Google’s ever-changing search results.

Not only does Google change its algorithm regularly, but it also often tests new design elements.

For example, if you search for “food near me”, you see a list of local restaurants along with their ratings.

An example of a search engine results page with food results.

When you look up a person, Google may show you a picture of that person and a quick overview.

An example of a search engine results page with results for people.

Over the years, Google has adapted its search results to give you the best experience.

For example, if you search “2+2”, Google shows you “4,” so you don’t have to click through and head over to a webpage.

An example of a search engine results page with a calculator in the results.

However, FAQ schema markup may be flying under the radar, by comparison.

An image of Neil Patel's website page.

Here’s what I mean: if you search “digital marketing” you see that I rank on Google. However, my listing doesn’t look like most people’s:

A search engine results page with Neil Patel's article on digital marketing.

As you can see above, Google has pulled FAQ schema-rich results from my site.

Best of all, I achieved it in less than 30 minutes. That’s how quickly Google picked up the FAQ schema mark-up addition and adjusted its SERP listing.

Just 30 minutes.

You can do the same thing through Answer Cards anytime you have pages related to questions and answers. Answer cards are an FAQ schema markup that allows you to specify the answer to a question on your web page. Here’s an example:

An explainer image of search engine results page features.

What’s the best way to do this? Keep reading while I talk you through it.

Picking The Right FAQ Schema Markup: QA vs FAQ Schema

Before you introduce schema to your site, you must pick the markup. There are different types of markup, but one of the most popular is FAQ schema. 

This kind of FAQ schema markup tells search engines your website is a Frequently Asked Questions (FAQ) page. If you have a FAQ page on your website, using the FAQ schema can help you improve your ranking in the SERPs

As you can see below, using this method gives you a collapsible menu under your SERP results that reveals the answer when a user clicks on it:

An example image of a collapsible menu under your search engine results page.

Google Assistant can also show FAQ Actions in eligible results, meaning people using voice search may be more likely to notice you.

An example of search engine results using Google Assistant.

In contrast, you use a Q&A schema where users contribute different types of answers and vote for the best one. This provides the rich result cards under your SERP and shows all the answers, with the top answer highlighted.

An image of a search engine results page.

Following Google’s recent update of its FAQ schema rich results, website owners can have two URLs showing in search. Typically, they look like this:

An explainer image of search engine results with FAQ results.

Now you understand the purposes of these different schemas, let’s move on to Google’s guidelines on using FAQ schema

Google’s FAQ Schema Markup Guidelines

As detailed below, Google has a comprehensive list of FAQ schema guidelines:

  • Use FAQPage only if your page contains a list of questions and answers. Use QAPage instead if you have a single question and users can submit alternative answers. Here are some examples:

Valid use cases:

  • The site itself created the FAQ page without any option for users to answer alternative questions.
  • A product support page that lists FAQs without a way to submit alternative answers.

Invalid use cases:

  • Forum pages reserved for posting a single answer to a particular question.
  • A product support page where users can post questions regarding a single issue.
  • A product page to which users can submit multiple questions on a single page.
  • Using FAQPage for advertising purposes.
  • The entire question text should be included in each question, and the entire answer text should be included in each answer. The entire question text and answer text may be displayed.
  • Content that includes obscene, profane, sexually explicit, graphically violent, promotion of dangerous or illegal activities, or hateful or harassing language may not appear as a rich result.
  • All FAQcontent must be visible to the user on the source page.

As set out below, Google also has extensive guidelines for Q&A schema:

  • Only use the QAPage markup if your page has information in a question and answer format, which is one question followed by its answers.
  • Users must be able to submit answers to the question. Don’t use QAPage markup for content that has only one answer for a given question with no way for users to add alternative answers; instead, use FAQPage. Here are some examples:

Valid use cases:

  • Forum pages that allow users to submit answers to individual questions.
  • Product support pages that enable users to submit answers to specific questions. 

Invalid use cases:

  • FAQ pages written by the site itself that doesn’t let users provide alternative answers.
  • Product pages allowing users to give multiple questions/answers on an individual page. 
  • How-to guides, blog posts, and essays that answer a specific question.
  • You must not add QAPagemarkup to an entire site or forum if some of the content isn’t illegible, or apply it to QAPagemarkup for FAQ pages with numerous questions on a single page.
  • Don’t use QAPagemarkup in your advertising. 
  • Each question must include the full text of each question and answer.
  • Only use Answermarkup for answers to the questions.
  • If your question and content include prohibited content such as hateful language, sexually explicit content, or promotes dangerous or illegal activities, Google may not display it as a rich result.

You can see a full set of guidelines and restrictions for Q and A schema on Google’s developer pages.

If your content meets these guidelines, the next step is to implement the schema on your website and decide which type to use.

How Do I Implement QA and FAQ Schema?

You can implement schema either through JSON-LD or Microdata, but first, let me explain some more about them. 

JSON-LD is a schema definition language; it describes the structure and meaning of JSON data. JSON-LD is easy to use, lightweight, and extensible and allows you to define your own custom schemas, or use existing schemas from other sources.

In contrast, microdata uses a subset of the JSON format to add extra information to HTML tags. The role of this information is to identify the type of data, and how to handle it. For example, you can use microdata to mark up a person’s name and email address:

I recommend choosing one style and sticking to it throughout your webpage; for consistency, I’d suggest not using both types on the same page.

In case you’re not sure which is best to use. Google recommends JSON-LD and Google has been in the process of adding support for markup-powered features. You can implement JSON-LD into the header of your content and it’s quick to add.

If you’re wondering what this looks like in practice, here are some examples:

An example of FAQ schema markup.

For ease of implementation, you can create your own schema by using the same tool I used

I also tested the Technical SEO FAQ schema mark-up tool and got the following result:

An example of FAQ schema markup.

The Technical SEO tool is easy to use. Just select the type of page you want to create, add in your questions and answers, and watch the schema appear! 

Once you’ve finished, click on the Google ‘G’ icon to test your rich results or structured data.

Now on to microdata.

Creating microdata code like the example below may appear complicated, but it needn’t be. You can use one of the many free tools to create your own code like I did here:

<div class=”schema-faq-code” itemscope=”” itemtype=”https://schema.org/FAQPage”>

  <div itemscope=”” itemprop=”mainEntity” itemtype=”https://schema.org/Question” class=”faq-question”>

    <h3 itemprop=”name” class=”faq-q”>What is digital marketing?</h3>

    <div itemscope=”” itemprop=”acceptedAnswer” itemtype=”https://schema.org/Answer”>

       <p itemprop=”text” class=”faq-a”>Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital technologies to reach and engage customers. Digital marketing includes email marketing, search engine optimization (SEO), social media marketing, and display advertising.</p>



  <div itemscope=”” itemprop=”mainEntity” itemtype=”https://schema.org/Question” class=”faq-question”>

    <h3 itemprop=”name” class=”faq-q”></h3>

    <div itemscope=”” itemprop=”acceptedAnswer” itemtype=”https://schema.org/Answer”>

       <p itemprop=”text” class=”faq-a”></p>




When you are implementing schema on your website, feel free to use the templates above and modify them with your own text, or to keep it simple, use the tools that I linked to.

To check your code is working correctly, you can also use Google’s Structured Data Testing Tool. 

An example of FAQ schema markup.

The tool tests schema markup and rich results, and gives you feedback on any errors or issues with your code. Google’s Rich Result Tester also gives you an idea of what your structured data looks like in the results.

Getting Results With FAQ Schema in Less Than 30 Minutes

Log into Google Search Console and enter the URL of any page you’ve modified in the top search bar.

A screenshot of Google Search Console.

After that, you want Google to crawl the page so they can index the results. The only thing you need to do is click “request indexing”.

An example of URL indexing on Google Search Console.

Typically within 10 minutes, it kicks in and when you perform a Google search you should see your updated listing.

Now the key to making this work is to do this with pages and terms that already rank on page 1. That’s where I’ve seen the biggest improvement.

Does FAQ Schema Help Me Rank for People Also Ask and Featured Snippets?

Here’s a question: Does FAQ schema help with People Also Ask and Featured Snippets? 

To the best of my knowledge, there is no correlation between schema markup and People Also Ask or Featured Snippets. However, optimizing your content for it doesn’t hurt you and can potentially improve your chances of getting featured.

In the past, Google has tested how they can show these types of Q&A, FAQ, and How-To results and looking at structured data to help understand them.

It’s better to be early to the game and help Google understand your pages, as well as possibly participating in any of Google’s experiments.

An image of a search engine results page.

Does FAQ Schema Help Me Rank for Voice Search?

Short answer: absolutely!

For a start, FAQ schema can help Alexa users find you. According to recent stats, there are at least 20 million Alexa users in the United States alone and you want these people to discover your site!

It’s not just Amazon, though. 

Apple and Google are also using voice search and there’s a good reason why: in recent years, voice search use is up among online users.

Although a survey by The Manifest suggests a decline in its use, voice research remains popular among younger age groups and 42 percent are still using voice search to find out information.

A graphic comparing what activities people use voice search for.

In addition, voice search also aids accessibility and lets mobile users find you when they’re on the go, giving you another two reasons why you might want to use FAQ schema markup.

Especially considering that over half of the searches on Google will be from voice search in the near future.

Questions from voice search get most of their answers from featured snippets.

And adding structured data on your website increases the chances of getting you into featured snippets, which increases the chance of you getting featured on voice search.

I also suggest checking out these tips on voice search SEO for more strategies for ranking for voice search.


The simple hack of adding FAQ schema potentially increases the visibility of your brand and helps improve the authority of your website. It’s a simple solution that can take a single day to implement across your main question, product, or FAQ page.

I’ve used it heavily in the past, and as long as I pick keywords that I already rank on page 1 for, I get great results.

Although FAQ schema markup looks complicated, there are plenty of free tools to help you create it, and taking this extra step may give you an SEO advantage that other sites may lack.

What do you think about FAQ schema tactics? Do you use them?

Source: New feed 2

Os 12 Melhores Exemplos de Landing Page 

landing page

Você prefere ter um site bonito ou um site que seus clientes adoram?

De um ponto de vista de negócios, você não deveria escolher nenhum dos dois.

Sua resposta deve ser 100% “eu quero um site de alta conversão”.

Porque, se as pessoas compram, é porque elas gostaram e você vai poder escalar seu negócio de forma segura e previsível.

Muita gente cai na armadilha de criar designs que acham legais enquanto o avatar do cliente perfeito é totalmente diferente do que elas imaginam. 

E isso pode ser facilmente percebido quando se clica em anúncios nas redes sociais.

Você pode até gostar do anúncio em si, mas muitas vezes a landing page, por outro lado, não é bem o que você quer ver. 

A conexão entre o seu tráfego e a sua landing page tem o nome propício de encaixe entre mensagem e mercado.

Você quer que a sua mensagem se encaixe perfeitamente no seu mercado para você começar com um funil campeão, que só tende a melhorar.

Porque, se você fizer besteira aí, você vai precisar ficar otimizando e ajustando pequenos componentes que mal vão te permitir compensar seu investimento.

Mas se você emplacar a mensagem certa, os clientes vão começar a chegar até você a torto e a direito, sem nem você saber por que ou como eles chegaram.

É a sua arma mais poderosa, e a maioria dos negócios faz tudo errado. 

Então, para te ajudar e garantir seu sucesso imediato, vamos analisar os 12 melhores exemplos de landing page em que você deveria se inspirar para escalar seu negócio.

Vamos analisar os pontos fortes e fracos de cada uma delas, garantindo que você encontre a que se encaixa exatamente no seu negócio. 

Depois desse post, você vai conseguir criar landing pages de alta conversão num passe de mágica.

Mas, antes disso, precisamos entender…

No Que Consiste Uma Boa Landing Page?

Em geral, uma boa landing page inclui:

  • um cabeçalho forte que inclua sua palavra-chave principal
  • um subcabeçalho que esclareça o cabeçalho
  • texto que explique a oferta
  • uma imagem, vídeo ou ilustração que reforce a oferta
  • um formulário ou botão de chamada à ação pelo qual o usuário possa converter

Você também pode incluir prova social ou símbolos de confiança, como avaliações, depoimentos ou logos de clientes antigos.

O design exato, porém, vai depender dos seus objetivos, seu negócio e seu mercado. 

Vou te fazer algumas perguntas que vão te guiar na direção certa. 

O que você quer alcançar com a sua landing page?

As opções mais comuns são:

  • Fazer com que as pessoas se inscrevam em troca de material gratuito sobre algum assunto.
  • Venda direta de um produto de ticket baixo como um livro ou minicurso.
  • Oferta de teste gratuito de um serviço ou software mensal.
  • Oferta gratuita com frete contando com upselling para lucrar. 

Você precisa saber exatamente a oferta que você quer apresentar na sua landing antes de criá-la.

Claro, existem outras ofertas que você pode fazer, mas a ideia aqui é esclarecer qual delas você quer usar para o seu negócio.

Se você não tiver certeza, teremos vários exemplos ao longo do post. 

Você está comprometido com esse projeto ou só está experimentando uma oferta?

Construir uma landing page de alta conversão não é algo que se resolve da noite para o dia.

Você pode se pegar otimizando uma landing page que não gera lucro por meses antes de ela começar a gerar retornos reais. 

Se você não estiver pronto para isso, eu recomendo que você pare antes mesmo de começar.

Claro, você pode ter um golpe de sorte e marcar um gol na primeira tentativa, mas não conte com isso. 

Esteja pronto para um esforço de longo prazo, para obter retornos futuros que são muito melhores do que uma satisfação momentânea. 

Qual é o seu orçamento?

Antes de começar a desenhar sua landing page de alta conversão, você precisa preparar um orçamento sólido.

Não dá para esperar que tudo corra tranquilamente ao longo do processo. 

Problemas vão acontecer, e na maioria das vezes, o jeito mais fácil e rápido de resolvê-los é pagar um especialista na área. 

Pode ser um desenvolvedor, um designer de funis, um especialista em anúncios ou um consultor de CRO. 

Seja como for, você precisa estar pronto para pagar alguém para fazer a coisa do jeito certo e você não ter que enfrentar os mesmos problemas várias vezes.

No marketing e na vida, existe uma regra de ouro segundo a qual quando você terminar seu trabalho, peça para alguém julgá-lo. 

Obviamente, para landing pages, o jeito é veicular alguns anúncios e ver se o tráfego converte. 

Se converter, você aumenta seu orçamento de anúncios e tenta escalar.

Se não converter inicialmente, é melhor pedir para um profissional dar uma olhada. 

Mesmo que você já tenha contratado alguém para construir tudo para você, não espere que essa pessoa te ajude aqui. 

Sim, ela pode otimizar sua página, mas você precisa ter em mente que as pessoas têm um apego emocional ao trabalho delas.

É por isso que você precisa de um terceiro para te ajudar.

Quando se trata de otimizar uma landing page para conversões, você deve considerar a ideia de contratar uma agência.

Grandes agências de marketing hoje em dia têm centenas, senão milhares, de clientes que já estiveram exatamente na mesma situação que você. 

É por isso que contratar uma agência de marketing para te ajudar a aumentar sua conversão é a melhor aposta.

Quando o assunto é CRO (conversion rate optimization ou otimização da taxa de conversão), não tem escolha melhor do que a NP Digital.

Ela é simplesmente a melhor agência, tanto para SEO quanto para CRO.

Se você está naquele estágio em que você quer otimizar a landing page que você já tem, mas não sabe exatamente como, então agende uma ligação rápida com um profissional, através da qual você vai descobrir os métodos secretos de otimização que o seu negócio precisa.

Ready to think big

Agora, vamos ver alguns exemplos de landing page.

Os 12 Melhores Exemplos de Landing Page

Esses são os 12 Melhores Exemplos de Landing Page que a gente encontrou.

Vamos analisar as conversões, ofertas, design e experiência do cliente. 

1. Get Response

A Get Response é um exemplo de uma landing page simples, porém interativa.

Dá para ver que a equipe Get Response é ousada, uma vez que eles são o único software no mercado que usa um título interativo. 

O símbolo amarelo que você está vendo na imagem abaixo muda entre as palavras “crescer”, “leads” e “vendas”.

Isso contribui para um título chamativo que te faz continuar lendo.

Além disso, eles usam um rosto amigável e positivo, algo que a gente não vê com tanta frequência em negócios que não são focados em uma marca pessoal.

E claro que isso não é uma coisa ruim. É algo que automaticamente cria confiança e torna mais fácil para as pessoas se cadastrarem para usar o software.

Get growing

2. Slack

O Slack está sempre na vanguarda quando o assunto é landing page.

Eles estão sempre otimizando para conversões, e essa é a melhor maneira de encontrar sua landing page campeã. 

A página atual deles é extremamente interativa, tem um título super chamativo e mostra como o software é fácil de usar através de um gif de cinco segundos. 

Logo de cara você consegue ver que eles valorizam a satisfação do cliente, e, se você ainda não tiver certeza, descer até o final vai mostrar um mar de resultados e credibilidade que comprovam a autoridade deles no mercado.

Welcome to new HQ

3. Intercom

O principal objetivo do Intercom nessa landing page é fazer com que você se inscreva na lista de emails deles.

Limitar-se ao email é uma ótima forma de aumentar sua taxa de opt-in. 

Um título grande e positivo que te coloca no ânimo certo para começar a agir. 

As imagens que eles usam representam perfeitamente a principal proposta única de venda do título.

Dá pra ver um ambiente amigável como um todo, e se você entrou na página, a única coisa que você precisa fazer é se cadastrar.

Great customer relationship start here

4. Lyft

A Lyft vem crescendo nos últimos anos, e seu site, landing page, e funil online em geral, só ganham força.

Eles focam em atrair novos motoristas que querem ter controle sobre a própria vida.  

Prometer liberdade aos seus funcionários enquanto eles trabalham para você é a melhor maneira de desviar os melhores candidatos dos seus concorrentes. 

A Lyft já usou diversas landing pages desde que começou, mas a atual mostra verdadeiro profissionalismo.

Mais uma vez, vemos um título gigante e chamativo. Dessa vez, com uma pergunta para ir gerando curiosidade e ideias nos clientes em potencial.

Dê uma olhada no botão “INSCREVA-SE PARA DIRIGIR”. Significa que não é 100% certo que você vai conseguir o trabalho. 

Fazer com que os clientes tenham que competir pela sua atenção faz com que eles se esforcem mais no trabalho em si. 

Want to be your own boss?

5. Zoho

A landing page da Zoho é um ótimo exemplo de transmissão de mensagem um pouco mais complicada, mas igualmente poderosa.

Eles usam mais texto do que a média dos softwares no mercado, mas isso não é necessariamente ruim. 

Nesse caso específico, eles precisam converter o cliente em potencial para iniciar um teste gratuito, o que automaticamente gera tensão, uma vez que esse cliente sabe que vai chegar um momento em que ele vai ter que pagar. 

Converter alguém para pagar é bem mais difícil do que simplesmente conseguir o email da pessoa.

É por isso que usar mais texto para transmitir essa mensagem contribui para uma estratégia poderosa de copywriting que maximiza o número de cadastros.

Estratégia poderosa de copywriting

6. Squarespace

O Squarespace está no topo da lista com a menor quantidade de texto no design da landing page.

Você pode achar que texto não é suficiente para converter alguém.

No entanto, quando você vir que essa pessoa é alguém que cria sites, você vai ver como o design e uma mensagem rápida e forte é tudo que você precisa para se cadastrar. 

Eles sabem que os principais problemas de seus clientes em potencial são códigos complicados e querem mostrar um lugar seguro onde eles podem relaxar, criando um design campeão para seu site só arrastando e soltando. 


7. ActiveCampaign

O ActiveCampaign foca apenas em te mostrar como o software deles traz a melhor experiência possível para o cliente.

Se você é dono de um negócio, você quer ser tratado bem e também ajudar seus clientes em momentos difíceis. 

O título deles mata dois coelhos com uma cajadada só, e, mais uma vez, sem nenhum texto ou design desnecessários.

Tudo leva ao grande botão verde para você começar seu teste gratuito. 


8. Hubspot

O Hubspot é mais uma ferramenta de CRM no topo da nossa lista hoje.

Bem como o ActiveCampaign, eles te mostram que usar o software deles vai ajudar tanto você quanto seus clientes a se sentirem melhor ao longo do processo. 

Saber que o principal problema do cliente ideal deles é que aprender a usar uma nova ferramenta de CRM do zero provavelmente vai ser difícil, chato, e talvez até impossível, os ajuda a afinar a mensagem deles no ponto exato.


9. Shopify Plus

O Shopify é uma das plataformas mais conhecidas na internet hoje em dia, e eles sabem disso.

Conforme eles foram crescendo, eles puderam testar diversos designs de landing page até encontrar o que convertesse melhor.

E a landing page do Shopify Plus é prova disso. 

O principal objetivo deles é agendar uma ligação com seus clientes em potencial, o que leva um pouco mais do que só algumas palavrinhas.

Eles têm orçamento para gravar vídeos profissionais de todos os seus produtos e serviços, o que os ajuda a transferir informações valiosas para seus clientes em potencial da maneira mais rápida possível – vídeo marketing.

Descendo a página, você vê uma forte credibilidade, e se você parar para assistir o vídeo, tem grandes chances de você agendar uma ligação com eles. 

Vídeos são uma arma poderosíssima nas mãos dos negócios certos, e o Shopify é a prova disso – e com praticamente tudo que eles fazem. 

Shopify Plus

10. Webflow

O Webflow mostra os insights do software imediatamente quando você entra na landing page.

Você também pode ver exemplos de credibilidade de grandes sites que usaram os serviços deles e pode começar gratuitamente.

Isso acaba com qualquer tensão que um cliente em potencial possa ter.

Além disso, você pode ver que o software deles é parecido com o Photoshop.

Então, se você já usou os produtos da Adobe, você vai ver de cara que vai ser moleza para você. 


11. ClickFunnels

A ClickFunnels usa seu software para te converter para um teste gratuito.

Mesmo que você seja cético, você pode brincar um pouco com as páginas e botões do funil para ver a responsividade da ferramenta. 

Você pode ver que eles usam mais texto do que a média dos construtores de sites/funis.

Mais uma vez, eles estão tentando converter as pessoas para que elas comecem um teste gratuito de 14 dias, o que não é uma tarefa fácil. 

Eles também usam vídeos poderosos que vendem direto para seus clientes ideais. 

A melhor parte são as métricas que eles incluíram na landing page.

É uma estratégia ousada e poderosa, se executada corretamente.

A maneira como essas métricas são elaboradas permite que elas sejam sempre atualizadas, e não sejam só 100K+ usuários como você vê em outras plataformas. 

A ClickFunnels valoriza as histórias de sucesso dos seus clientes e está sempre lá para registrar cada resultado.

É um dos designs de landing page mais difíceis de se colocar em prática, mas se você conseguir, suas conversões vão disparar. 


12. Conversion Lab

O Conversion Lab já usa esse design de landing page há anos.

Percebemos que eles fazem testes A/B com diferentes botões de chamada à ação, como “agende uma ligação”, “obtenha uma consultoria gratuita” e vários outros.

Ter o rosto do fundador na página principal do site cria um relacionamento de longo prazo que muitos negócios hoje em dia deixam passar.

Eles transmitem de forma clara seus serviços através de um título persuasivo, e, mesmo que você não esteja pronto para agendar uma consultoria, um pop-up vai aparecer pedindo seu email.

Follow-up por email é uma ótima forma de garantir que um alto percentual de clientes em potencial que chegam até seu site acabem agendando uma ligação com você.

Conversion Lab

Exemplos de Landing Page: Perguntas Frequentes

O que é uma landing page e como ela funciona? 

Uma landing page é uma página desenhada especialmente para estimular os usuários a completarem uma tarefa específica (ou seja, converter). Elas funcionam destacando pontos-chave, usando prova social ou estudos de caso para criar confiança e uma chamada à ação para estimular conversões. 

O que deve ter em uma landing page? 

Embora o formato possa variar, toda landing page deve ter:

  1. um cabeçalho que inclua a palavra-chave principal
  2. um subcabeçalho que esclareça o cabeçalho
  3. uma descrição da oferta
  4. uma imagem, vídeo, ou ilustração
  5. botão ou formulário de chamada à ação
  6. (opcional) elementos de confiança como logo, avaliações e depoimentos de clientes

Quem precisa de uma landing page? 

Qualquer negócio que tenha um site deve ter algum tipo de landing page para estimular os usuários a tomarem alguma ação, como agendar uma demonstração, ligar para pedir um orçamento, se inscrever em uma lista de email, etc. 

Eu preciso fazer testes A/B para as minhas landing pages? 

Com certeza. Testes A/B devem ser um processo constante para melhorar o desempenho da sua landing page. 

Exemplos de Landing Page – Conclusão

Esses exemplos podem servir de inspiração para você criar uma landing page de alta conversão. Para aproveitar ao máximo a sua landing page, não deixe de:

  • Descubra qual é o principal problema dos seus clientes e acabe de uma vez com essa objeção com um título curto e direto.
  • Use credibilidade e vídeos, se possível.
  • Saiba quais são seus objetivos — é conseguir o email ou telefone dos clientes, agendar uma ligação, começar um teste gratuito/pago ou alguma outra coisa?
  • Use Chamadas à Ação claras e fáceis de seguir.

Por fim: sempre, sempre otimize suas landing pages.

NÃO DÁ para ser perfeito desde o primeiro dia. Todos os negócios dessa lista testaram suas páginas dezenas, senão centenas de vezes antes de encontrar a landing page campeã. 

E mesmo assim, eles ainda otimizam.

Você já tentou criar uma landing page antes? Como foi — ela converteu bem e quais foram seus principais avanços?

Source: New feed 2

Google Search Console: A Guide for SEOs (2022 Update)

Google search console guide for beginners

Want to know how your SEO efforts are paying off?

Google provides a free tool called Google Search Console that offers a ton of detailed information about your site’s performance, security issues, errors, and more.

How does it work? That’s what we’re going to cover today.

What is Google Search Console?

Google Search Console is a suite of tools from Google that helps you track your site’s performance, find issues, and help your site rank higher in Google. It is a powerful, but complex, tool.

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. Since then, there have been significant changes to Google Webmaster Tools, including a rebranding as Google Search Console.

We’ve updated this guide to include how to use Google Search Console, what data you’ll find about your website, important data you might have forgotten about, and how to continually monitor for any issues that might affect your search engine rankings.

How to Set Up Google Search Console

If you haven’t already, the first thing you will need to do is set up your website with Google Search Console.

To do this, visit the Search Console website, sign in with your Google Account, preferably the one you are already using for Google Analytics.

Click the Start Now button to the lower left-side of the screen, and you’ll see this dialogue box:

An image of the google search console interface.

Select the URL prefix, as it gives you more options for verification.

Next, you will have to verify this site as yours.

Previously, this involved embedding code into your website header or upload an HTML file to your web server.

Now, if you already have Google Analytics, it automatically verifies your site for you and you will see this:

An image of the ownership verification message in google search console.

If this doesn’t work for you, use one of these other options for verification.

One of the newest verification options, DNS CNAME verification, is actually something that was in the old Google Webmaster Tools, but has been brought back for Google Search Console.

Once your site is verified, you will want to submit a sitemap if you have one available.

This is a simple XML file that will tell Google Search Console what pages you have on your website.

If you have one already, you can usually find it by typing in http://yourdomain.com/sitemap.xml to see it in your browser.

To create a sitemap if you don’t already have one, you can use online tools like XML Sitemaps.

If you are running a website on your own domain using WordPress, you can install the Google XML Sitemaps plugin.

Once you have activated the plugin, look under your Settings in the WordPress dashboard and click on XML-Sitemap.

The plugin should have already generated your sitemap, so there’s nothing else you have to do.

You’ll find your URL at the very top of the page:

An image of a site URL in a sitemap.

Copy the link address and head back over to Google Search Console, then paste it under “Add a new site map” in GSC.

Adding a new sitemap in google search console.

It may take a few days for Search Console to start pulling information about your website.

Be sure to wait a bit, then keep reading to find out what else you can learn from Google Search Console!

What Data Can You Pull From Google Search Console?

Once you’ve added and verified your website, you’ll be able to see tons of information about your site performance in GSC.

Remember, this is a powerful tool; these are only the highlights of new types of data and the important data you should remember to check on occasionally.

Google Search Console Overview

An overview of google search console.

When you visit your website in GSC, you will first see your Overview.

This is an overview of the important data within Google Search Console. You can visit specific areas such as your Crawl Errors, Search Analytics, and Sitemaps from this screen by clicking on the applicable links.

You can also navigate to these areas using the menu in the left sidebar.

Search Results

In the left sidebar, you’ll see Search Results.

An image of the search results performance metrics in google search console.

This section gives you an overview of how your site appears in the Search Engine Results Page, including total clicks, impressions, position, click-through rate, and what queries your site shows up for.

The filters at the top allow you to sort data based on location, date, type of search, and much more. This data is crucial to understanding the impact of your SEO efforts.

Index Coverage Report

This report gives you data about the URLs Google has tried to index on your selected property and any problems Google has had.

As Googlebot crawls the internet, it processes each page it comes across to compile an index of every word it sees on every page.

It also looks at content tags and attributes like your titles or alt texts.

An image of the index coverage report in google search console.

This graph shows a breakdown of the URLs on your site that have been indexed by Google and can thus appear in search results.

As you add and remove pages, this graph will change with you.

Don’t worry too much if you have a smaller number of indexed pages than you think you should. Googlebot filters out the URLs it sees as a duplicate, non-canonical, or those with a no index meta tag.

You’ll also notice a number of URLs your robots.txt file has disallowed from crawling.

And you can also check how many URLs you’ve removed with the Removal Tool. This will most likely always be a low value.



I mentioned sitemaps earlier, so I’ll cover this again in brief.

In GSC under Sitemaps, you will see information about your sitemap, including whether you have one and when it was last updated.

If you notice the last date your sitemap was downloaded is not recent, you might want to submit your sitemap to refresh the number of URLs submitted.

Otherwise, this helps you keep track of how Google is reading your sitemap and whether all your pages are viewed as you want them to be.


If for some reason you need to temporarily block a page from Google’s search results, head to Removals.

An image of the site removals function in google search console.

You can hide a page for approximately 90 days before this wears off.

If you want to permanently remove a page from Google’s crawling, you’ll have to do it on your actual website.

Core Web Vitals

Core Web Vitals are a set of metrics that impact your search ranking. They include speed, usability, and visual stability. These are now ranking signals, so you’ll want to pay attention to them.

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages is an open-source initiative designed to provide fast-loading mobile websites that work with slow connection speeds.

You can go here to get started creating your first page if you don’t have one already.

You’ll get a boilerplate piece of code you can customize to your site.

A boilerplate piece of code.

To view pages in GSC, head to Enhancements > AMP.

Links to Your Site

Curious about your backlinks?

GSC shows you the domains that link to you the most as well as the pages on your website with the most links. Scroll down in the left side bar until you see Links. Click and you’ll see a full report of links to your site:

An image of the external and internal links to your site on google search console.

This is probably the most comprehensive listing of your backlinks (and internal links!) you will find, for free at least.

It’s a powerful tool to know where your content is being leveraged around the web, and what performs best in Google’s eyes.

Manual Actions

The Manual Actions tab is where you can find out if any of your pages are not compliant with Google’s webmaster quality guidelines.

It’s one of the ways that Google has taken action against web spamming.

Mobile Usability

On the Mobile Usability tab, you can make sure all your website’s pages are aligned with what Google considers best practice.

An image of the mobile usability tracking feature in google search console.

As you can see, you can have issues with text size, viewport settings, or even the proximity of your clickable elements.

Any of these problems, as well as other errors, can negatively affect your mobile site’s rankings and push you lower on the results page. Finding and fixing these errors will help your user experience and results.

While reviewing this information, I suggest that you also check your site’s mobile speed. I use Ubersuggest to do so.

The first thing you want to do is type your URL into the search box and click Search.

An image of the Ubersuggest home page.

After clicking the Search button, click Site Audit in the left sidebar and then scroll down the page until you seed Site Speed.

An image of the Ubersuggest site audit function.

You’ll see the site speed for both desktop and mobile devices. For the sake of this exercise, we’re more interested in mobile loading time. My site loads on mobile devices in two seconds, which scores in the excellent range.

In addition to overall site speed, there’s also an advanced breakdown for:

If you see any issues here, fix them immediately, and then re-test your site. It may be enough to improve your loading time.

Crawl Stats

For a more in-depth analysis of how often Googlebot is looking at your site, you can use the Crawl Stats report under Settings > Crawl stats.

Here, you’ll see how often your site’s pages are crawled, how many kilobytes are downloaded per day, and your site’s download times.

An image of crawl stats.
An image of the statistics on time spent downloading a page.

According to Google, there is no “good” crawl number, but they do have advice for any sudden spikes or drops in your crawl rates.


Fetch as Google (Now Called URL Inspection)

This tool is helpful as it lets you actually do a test run of how Google crawls and renders a specific URL on your site.

It’s a helpful way to make sure that Googlebot can access a page that might otherwise be left to guesswork.

An image of the URL inspection function of google search console.

If you’re successful, the page will render, and you’ll be able to see if any resources are blocked to Googlebot.

If you want access to the code of your site, click View Tested Page to see the HTML, a screenshot, and any crawl errors. (Note: Crawl errors used to be its own report; now it’s located in URL inspection under Coverage.)

When you get to the debugging point of web development, you can’t beat this free tool.

Robots.txt Tester

If you’re using a robots.txt file to block Google’s crawlers from a specific resource, this tool allows you to double-check that everything is working.

So if you have an image you don’t want to appear in a Google Image Search, you can test your robots.txt here to make sure that your image isn’t popping up where you don’t want it.

When you test, you’ll either receive an Accepted or Blocked message, and you can edit accordingly.

URL Parameters

Google themselves recommend using this tool sparingly, as an incorrect URL parameter can negatively impact how your site is crawled.

You can read more about how to properly use URL parameters from Google.

When you do use them, this tool will help you keep tabs on their performance and make sure they’re not pointing Googlebot in the wrong direction.


What is Google Search Console?

What is Google Search Console?
The Google Search Console is a collection of tools that enables you to monitor the operation of your website, identify problems, and improve its Google ranking. It’s a free online tool Google offers with details about your website and the users who visit it.

How to Use Google Search Console

When learning how to use Google Search Console, first add your website to Google Search Console. Then, set up operations you want to look to consistently optimize. Next, submit a sitemap, and finally, learn metrics for refining and reporting purposes after putting the Google Search Console to work. 

How to Set Up Google Search Console

Start by signing into your Google Account, open Google Search Console, and add your site. Finally, add in your domain or URL prefix to verify your account and begin taking advantage of the features.  

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Start by signing into your Google Account, open Google Search Console, and add your site. Finally, add in your domain or URL prefix to verify your account and begin taking advantage of the features.  



Google Search Console gives you powerful insights into how your site performs, as well as what you can do to keep Google’s attention. Once you have the basics down, learn how to use GSC data to increase your traffic by 28 percent or more.

Do you use Google Search Console? What areas do you find most useful? Please share your thoughts in the comments below, and happy data analyzing!

Source: New feed 2

How to Get Over 1 Million YouTube Subscribers (Like I Did)

A screenshot of Neil Patel's YouTube account.

How to Get Over 1 Million YouTube Subscribers (Like I Did)

Wondering how to get subscribers on YouTube? Increasing your YouTube subscribers can increase your views, drive brand awareness, and help you sell more. 

And you can do it without spending money on ads, just like I did. The good news is I’m not a celebrity, comedian, or a male model. ???? This means you can reach a million subscribers if you use the right strategies. 

I created a formula that helped me gain one million subscribers. My formula, which I’ll share, works for any industry and account.

I know because my agency offers a YouTube growth service, and we’ve used this formula successfully for dozens of clients. 

Before I teach you how to get more subscribers, I’ll give you a quick overview. 

How to Increase Subscribers on YouTube

Wondering how to grow your subscriber count on Youtube? There’s a simple formula I use to get tons of free YouTube subscribers. We’ll cover each step in detail in the following sections. 

  1. Hook people with your intro.
  2. Ask viewers to subscribe.
  3. Create videos that are around 10 minutes long.
  4. Ask people to leave comments (this is how you go viral).
  5. Respond to every comment with an answer and a question.
  6. Leverage YouTube shorts.
  7. Run contests.
  8. Do keyword research and use keywords within your title.
  9. Optimize your thumbnails to get better click-through.
  10. Promote your video hard in the first 24 hours through email and push notifications.
  11. Upload a transcription of your video.

If you want to learn the in-depth formula, keep reading. Or, for the short version, watch the video below on how to get YouTube subscribers.

Give Your Channel a Theme to Increase YouTube Subscribers

If you look at the top YouTube channels, you’ll notice most of them stick to a theme.

Take a look at Derek Halpern‘s channel, for example.

An example of a YouTube channel with all the associated videos.

A lot of the YouTube videos he creates are on topics related to business and success.

Having a theme also makes creating consistent YouTube content easier because you already know what type of topics you’ll cover. 

Plus, you can make your channel the ‘go-to’ place for specific content. If your channel caters to a particular niche, then people who care deeply about that niche will want to subscribe. 

Imagine your videos are about Facebook marketing for business owners. 

If a business owner who wants to learn more about Facebook marketing subscribes to your YouTube channel, they’ll get an update whenever you post content.

This helps them stay ahead of the curve without having to do much work.

If you’re struggling to develop a theme for your channel, think about the problems your business solves and who your target audience is. 

Then, produce videos on the topics that will help the people your business serves.

Post Incredible Content to Gain Free YouTube Subscribers

Many marketers agree that video converts better than other forms of media.

To drive conversions, you need to learn how to create incredible content on YouTube. 

When people subscribe to your channel, they’re essentially signing up to get updates whenever a new piece of content is posted.

If your content is great, people won’t mind hearing from you again because their initial interaction with you and your content was positive.

Whether that’s a learning experience, an entertainment experience, or both — it’s worth watching your videos.

Remember, people will take the time to watch great content. So if you’re wondering how to get subscribers on YouTube, remember that you must make great content.

So how do you produce incredible content that makes viewers want to subscribe and share?

Start by producing content that is relevant to your target audience. Make it useful and solve a problem they have. 

If you’re sticking to a theme, it shouldn’t be too hard to come up with valuable topics your users care about. 

Then, use these tips.

Find Popular Keywords on YouTube

Let’s say you want to create a channel that covers the topic of ‘pencil drawing.’

One way to develop content ideas is by simply entering the broad keyword of ‘pencil drawing’ into the YouTube search engine.

YouTube is the second-largest search engine globally, so we know there’s some relevant data here.

If you type in your main keyword, you’ll see suggested topics. 

An example of finding popular keywords on YouTube.

Those topics are a little broad, so you may want to pick one of those keywords and go through the same process again to generate something more concise.

Let’s add the word ‘tutorial,’ for instance.

An example of finding popular keywords on YouTube.

Now we’re seeing more concise keywords.

The fact that these keywords appear in the suggestions lets us know people are searching for these videos.

You might argue there is a lot of competition for such keywords.

While that may be true, later in the post, we’ll figure out how we can get people to view our videos, even when there is a lot of competition — so don’t worry about that part just yet. 

The great thing about this approach is it gives you a starting point. 

If we want to produce content for a certain niche, this technique lets us know what kinds of content people will already have an interest in viewing.

My tool Ubersuggest is another great YouTube keyword research tool. Simply type in your main key term and click “Keyword ideas” in the right sidebar, and it will deliver more than 400 keywords for you to consider.

An example of finding popular keywords on Ubersuggest.

You can also use the Google Keyword Planner tool to develop content ideas. That’s because there will be some coherence between Google and YouTube search results.

Let’s stick with the topic of ‘pencil drawing.’

An example of finding popular keywords on Google Keyword Planner.

These keywords don’t have many searches-which might make you think they aren’t worth the effort. 

However, remember we’re not just going to post a handful of videos and then be done with it.

Cultivating a YouTube channel requires posting a lot of content. In fact, one of the biggest YouTube channels has over 4,400 videos.

If you want to publish massive amounts of content while keeping it relevant, you need to be able to niche down your content as much as possible, so each video provides value.

If you niche down, it’s only natural that the level of searches per month will go down.

Even if you focus on low-volume keywords, they’ll all come together to help you build momentum and establish yourself in a YouTube niche.

You’ll also notice there isn’t a ton of content for those lower volume search terms, which represents an opportunity.

Look at what happens when I type in the ‘Simple drawing techniques’ keyword.

An example of YouTube search results after searching a particular keyword.

There aren’t any fully optimized titles or even videos based solely on ‘simple drawing techniques.’

Improve the Production Quality of Your YouTube Videos

Feel like you’re doing everything right but still can’t get subscribers? Production quality is another way to get subscribers on YouTube.

As long as your videos are rich in value and provide the viewer with the information they need, you’re doing a good job.

When the videos start to bring you a return, then you can focus more on production quality.

Here are a few tips: 

Ensure what you’re saying can be easily heard. Speak clearly and enthusiastically. 

Otherwise, people might not be able to understand what you’re saying. They might even get bored.

If you’re recording your content using a phone or a laptop, the microphone might not be enough, so you may want to invest in an external mic. 

You also need to ensure that your video is easy to watch.

You don’t want to make it hard for viewers to see what is going on. This means you need to ensure the lighting is adequate.

If you’re recording a talking head style video, ensure your face can be seen clearly.

If someone is recording you, make sure the camera is steady. 

Here are a few more ways to improve your video quality: 

Use Video Editing to Improve the Quality of Your YouTube Videos

When talking about video edit editing, I’m referring to improving your videos’ style and not so much removing minor mistakes. More often than not, you’re going to make minor mistakes when recording your video. You don’t need to put tons of focus into removing these unless they impact watchability. In fact, they might even help as they show other people you’re a real person rather than a sly media marketing salesman.

Editing can come in handy, though, when you need to create cuts in your video or add a title screen.

If you’re not an accomplished video editor, you could seek someone from Upwork who specializes in YouTube growth services or perhaps even someone on Fiverr.

Alternatively, you could purchase a video editing suite and learn to do everything yourself.

That method might save you money, though you might spend a lot more time learning how to edit videos on your own. That might not be the best trade-off, depending on your circumstances.

As mentioned, you don’t want to over-edit your videos, though you want to give them a sense of style that separates you from the crowd.

The easiest way to do this is by having custom intro music and a custom title screen.

Another way that you can post incredible content is by creating videos based on your product being used.

Demonstration videos can go a long way in showcasing your product as something worth buying.

You can even turn some of your blog posts into vide os.

Increase Your YouTube Subscribers By Posting More Often  

This is probably the hardest part of growing a YouTube following — though it can also be one of the most important.

Posting content consistently is a great way for you to compete with other businesses that post a few times a month — or even just a few times a year.

Plus, if you’re constantly posting new content, then people have a reason to become a subscriber and share it on their social networks.

After all, people are less likely to subscribe if you’re not posting anymore — why should they?

If you use the tips mentioned earlier, then coming up with ideas for posting new content is pretty easy.

You just need to set a schedule and stick to it.

How Often Should You Post New YouTube Videos?

If you want to keep things simple, look at what your competition is doing, and then one-up them. If they post twice a week, aim for three times a week.  

Sometimes, however, the best plan is the one you can stick to.

Consistency is important, as it’ll keep existing subscribers coming back for more. This will result in more YouTube views — and also improve engagement.

Engagement on a video tends to come in the following forms:

  • Thumbs up or thumbs down (though downvotes are now hidden) 
  • Social sharing
  • Subscribing
  • Commenting
  • Favoriting

Ideally, you want to improve engagement levels in each category. 

Keep in mind, more than 700 videos are shared every minute on Twitter. So while YouTube is not a social media site, it is a valuable tool for any social media marketing platform.

Great engagement will help make the video more visible on the YouTube search engine, increasing your reach and encouraging even more people to subscribe. 

To view statistics on your videos’ performance, head to your YouTube analytics dashboard.

An image of the YouTube analytics dashboard.

You don’t have to be at a computer to post content consistently. That’s because you can use the scheduling feature provided by Google.

If you want to schedule a video, click on the ‘Upload’ button.

Then click on the dropdown menu and select the ‘Scheduled’ option.

An image of the YouTube video scheduling feature when posting a video.

Then drag and drop your video, or click the icon to upload it.

On the next screen, you can adjust the scheduling options.

An image of the YouTube video scheduling feature when posting a video.

Now enter the date and time you want the video to go live.

If people subscribe to your channel, they’ll get a message when your video goes live.

Make sure to schedule that date into your social media management platform, if you have one. This will ensure tweets, Meta updates, and LinkedIn posts are sent out simultaneously.

If you have an email list relevant to your video, you might even want to send a message out to those folks.

Consider staggering the messages, so you’re not bombarding people on multiple platforms all at once.

Consider Turning Long Videos into Multiple Short Videos

If you’re struggling to develop content ideas daily, consider splitting up longer videos into several shorter ones.

In long videos, you likely cover several points about one main topic.

You could edit out certain topics and then create mini videos using those topics. Shorter videos are also more convenient for social network sharing.

In fact, Hubspot found that 2 minutes is the optimal video length on YouTube for their audience.

The channel ‘Inside Quest’ posts incredibly long content. Here’s one of the videos on their channel. Note how it is nearly 49 minutes long:

An example of a YouTube video that is long in duration.

For someone new to the channel, that video length can be pretty intimidating.

So, they have broken down the video into some ‘highlight clips,’ covering interesting points and topics.

Examples of YouTube videos that are short in duration.

Note how short each of these videos is — just around a minute.

Short videos can be a great way to introduce people to your channel by giving them a taste of your content. 

Create Evergreen YouTube Videos

Another way to consistently generate subscribers is by creating evergreen content.

These are videos that will be relevant whether they are viewed today or five years in the future.

This will apply to some niches more than others.

For example, I spoke earlier about the pencil drawing business, which naturally lends itself to producing a lot of evergreen content. A video about Instagram marketing, however, might be out of date in five years.

Take a look at your niche and see if you can create ‘how-to’ videos that will stand the test of time.

Even if you’re not looking to create evergreen content, it’s worth creating ‘how-to’ videos to provide value.

Optimize Your Videos to Increase YouTube Subscribers

Before anyone can subscribe to your channel, they need to first click on your videos.

No matter how good your video is, it will have some competition in the form of other videos.

So how do you get people to pay attention to and click on your video?

You need to focus on three areas — the headline, the thumbnail, and the description.

These three elements have the biggest impact on influencing YouTube users to click on your videos. Be sure the meta tag is relevant and includes key points.

This is because they’ll help your rankings in the YouTube search engine and entice users to click on your videos and share them on social media. 

YouTube categories and cards can also drive clicks, so we’ll cover those, too.

How to Create a Good Headline for YouTube Videos

If your video focuses on a keyword, include it in your heading. This increases the chances of someone clicking on your video.

If the video’s title matches their search, they’ll assume the video covers everything they need to know about that topic.

Of course, that doesn’t mean you add it five times. 

Keyword stuffing’ can hurt you much more than it can help you.

One way you can get around this problem is by using a colon.

For instance, earlier, we identified the keyword — ‘simple drawing techniques.’

If we had a video on that topic, we could write the headline like this — ‘Simple drawing techniques: 5 tips that make drawing easier.’

Side note: An interesting experiment might be to split the ‘simple drawing techniques’ title into separate niches. This is a common social media marketing technique for blogs and helps videos too.

For example, ‘simple drawing techniques for cars’ or ‘simple drawing techniques for eyes.’

This is a great example of how you can take a big niche or keyword receiving a lot of traffic and identify opportunities within that niche.

You’ll have to experiment a little, but there’s no telling what kind of opportunities you might uncover.

An example of how the title of YouTube videos can affect view count.

As you can see in the example above, the video title uses a colon to separate the text.

You’ll also notice that there are videos where the ‘|’ symbol is being used.

An example of how the title of YouTube videos can affect view count.

Test which one works better, though it could just be that this symbol serves a similar purpose to what the colon would have done.

You need to have a mix of what people are searching for and what grabs their attention. You can do that by using the keyword your video targets in the headline and then including power words. 

As we’ve discussed, the style of your videos will influence the headline. If you have a ‘how-to’ video, then you’ll need to account for that in your headline.

Similar to blog post headlines, numbers also tend to work well in YouTube headlines.

Use Engaging YouTube Thumbnails

Thumbnails are the small images users often see of a video in the search results or the sidebar, and these can have a huge impact on view rates. 

To make the most of this space, show a clear image of whatever the video is about. For example, if you’re talking about a laptop, you’d want to include a picture of a laptop.

Like this:

An example of how the thumbnail of YouTube videos can affect view count.

Alternatively, you could just show a picture of a person interacting with whatever the video is about.

Like this example:

An example of how the thumbnail of YouTube videos can affect view count.

However, one of the increasingly powerful ways of creating video thumbnails is by adding text, like this:

An example of how the thumbnail of YouTube videos can affect view count.

Don’t just drop some text and call it good. You can also heavily edit the thumbnail image so that it clearly stands out.

An example of how the thumbnail of YouTube videos can affect view count.

If you want to create thumbnails like this, follow these rules.

An image of custom thumbnail best practices for YouTube.

How to Create a Custom Thumbnail for YouTube Videos

You can create a thumbnail using Canva.

If you want to learn more about using Canva, going through their initial setup process might be helpful.

They have a YouTube thumbnail template, so use that to get started.

How to create a custom thumbnail for YouTube videos.

If you have your own images, you can upload them and then overlay text onto them as well. 

To upload a custom thumbnail for a video, just go through the normal upload process.

On the page where you add video information, pick the ‘Custom thumbnail’ option.

How to create a custom thumbnail for YouTube videos.

Now you have a custom thumbnail that will display around the YouTube platform.

Create Better YouTube Descriptions

Creating a description for your YouTube videos could become an entire post. We’re going to cover the basics here.

Keep in mind, you have a lot of space here, and YouTube tends to use this to rank your content. Don’t ignore the meta tag and its importance.

The first few lines should be easy to read in the search results.

Here’s a great example.

An example of a thorough YouTube description for a video.

In this section, you may want to use some of the keywords you used in your title. That way, you can ensure that it has some coherence. This will also improve the ranking ability of your video.

When people click on your video, they have the option to click on the ‘Show More’ text.

The "Show More" feature on YouTube videos.

This expands the description. You can use this space to insert a ‘subscribe to channel’ link.

If you want to do that, use the following link format: https://www.youtube.com/subscription_center?add_user=

Make sure that you enter your channel name after the ‘=.’

So, for Kissmetrics, it would be: https://www.youtube.com/subscription_center?add_user=Kissmetric

When people click on this link, they’ll be taken to your channel page, where a subscribe box will pop up.

You can also enter other information, such as your other social media profiles, important links, and your content posting schedule, in the description.

An image of the extra links and information you can include in the "Show More" section underneath YouTube videos.

You can also describe the things that are being discussed in your video, like this —

An image of the extra links and information you can include in the "Show More" section underneath YouTube videos.

You could highlight topics discussed at certain time sections in your video like this: 21:48 – How to prevent your website from being penalized by Google.

These timestamps take users directly to the specified location in the video.

Add Tags to Increase YouTube Views

It’s also important to add tags to improve the chances of your video appearing in the YouTube search engine.

An image of the video details section on YouTube.

Don’t use any misleading tags. Instead, include a few really specific tags that describe your video, then add a few broad tags related to the genre.

There’s no harm in using the suggested tags, as long as they align with what your video is actually about.

Use YouTube Cards to Gain Free YouTube Subscribers

YouTube Annotations used to be the best way to engage users by directly adding links and other content to your video.

However, annotations were disruptive and were discontinued and then deleted in 2019.

Today, you have the option of using YouTube cards. You can add up to five cards to your video with a customized image, text, and call to action.

Here’s how to create a ‘YouTube card’ for your video.

Select the ‘Video’ option inside of the ‘Video Manager.’ Then click on the ‘Edit’ dropdown menu for the video you want to add a card to.

Then select the ‘Cards’ option.

An example of  how to create a ‘YouTube card’ for your video.

You should then see this screen.

An example of  how to create a ‘YouTube card’ for your video.

Click on the ‘Add card’ option and then choose the ‘Channel.’

An example of  how to create a ‘YouTube card’ for your video.

Then, enter your channel name and add text.

An example of  how to create a ‘YouTube card’ for your video.

The teaser text is the text that appears on the little graphic that appears in the video.

Here is how it will look:

An example of  how to create a ‘YouTube card’ for your video.

If you want to adjust when the card displays the ‘teaser text,’ adjust the slider below.

An example of  how to create a ‘YouTube card’ for your video.

You’ll notice, however, that the ‘i’ will always be visible in the video.

If people hover their mouse cursor over the ‘i,’ they’ll see the following.

An example of  how to create a ‘YouTube card’ for your video.

This card will also appear at the time you choose above.

Clicking on this will take users straight to your YouTube channel.  

Engage Your YouTube Audience

Another way to boost your YouTube subscribers is by engaging with your audience and creating a community.

There are several ways that you can do this.

Respond to YouTube Viewer Comments

Responding to comments is a simple — but effective — way to engage users. This will show YouTube viewers that you value their opinion. Plus, the fact that you’re going through the effort might encourage them to subscribe.

An example of Neil Patel responding to a comment on his YouTube channel.

If you get negative comments on your YouTube videos, address them promptly.

This can increase YouTube subscribers because people see this interaction and appreciate the fact that you engage.

Host a Q&A Session

You can do this using Facebook, Instagram, or YouTube Live. You might even just ask at the end of a video for viewers to post their questions in the comments section.

Then, in the next video, you could review the questions you received and answer them. 

Ask Viewers What They Want

Another way to engage your audience is by creating videos based on what they want. For example, you could use a survey to ask your audience what topics you should cover. 

You can then create a video based on a viewer’s suggestions and call them out in the video to say thank you.

Consider Collaborating With Other YouTube Video Creators

Collaborations can massively boost your video marketing efforts.

An example of a collaboration with other YouTube video creators.

The best way to go about this is to find channels with a similar audience.

Both of you could then arrange an event where you can both benefit from the interaction.

When you collaborate, you must encourage people to subscribe to your channel.

Also, make sure the videos you publish immediately after the collaboration are amazing, so they want to subscribe.

Host Interviews to Increase Free YouTube Subscribers

Alternatively, consider doing interviews on your channel. If you can find a way to interview the top people in your niche, you’ll attract their audience to your channel.

As your channel subscribers grow, you’ll be able to attract interviews with higher-profile people. 

Of course, you shouldn’t let low subscribers stop you from trying.

Email a few people who might be worth having on your channel and ask them if they’d be willing to be a guest.

If they say no, respectfully ask if they’d be willing when your channel has more subscribers. See if they can provide you with a ballpark figure that they’d be happy with.

You don’t want to be rude, but there’s nothing wrong with asking for a potential way to make it happen.

Consider YouTube Ads

I know I said you can increase free YouTube subscribers without paid ads—and you definitely can use the strategies above. However, it might be worth investing in YouTube Ads once you’ve grown a bit.

To get the most out of ads, target keywords your videos are created around.

This will help your videos appear at the top of the search results when people enter that keyword.

An example of YouTube ads appearing on the search results.

If you are just starting, you might want to get a feel for the platform first. But, if you’ve got a solid YouTube monetization plan, ads can be an effective way to drive subscribers and YouTube views.


How many followers do you need to monetize your YouTube videos?

You need at least 1,000 subscribers and 4,000 watch hours in a year to make money off YouTube videos.

How do I become a successful YouTuber?

You can become successful as a YouTuber by employing strategies such as producing great content, optimizing your YouTube videos for the algorithm, and sharing your videos across multiple social channels.

What are some ways to make money as a YouTuber?

You can make money from YouTube by publishing popular videos that run ads, becoming an affiliate, or offering paid memberships. It can also be used to build trust in your offerings. 

How do I Increase Subscribers on Youtube?

You can increase YouTube subscribers by optimizing your videos for the YouTube search algorithm, posting and promoting your videos across multiple channels, posting consistently, and simply asking viewers to subscribe.

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One of the keys to consistent success on YouTube is increasing your subscriber count — but don’t fall victim to those ‘buy YouTube subscribers’ scams.

Instead, work to create exceptional content that keeps your audience coming back for more.

Then, make people want to click on your content using brilliant thumbnails and killer headlines that draw them in.

When people finally click on your video, then you can ask for a subscription.

Once you’ve got the fundamentals down, you’re free to experiment with things like collaborations and YouTube Ads.

If you put enough effort in, you’ll see those subscriber numbers start climbing — which can lead to website clicks and more.

All you need to do is get started!

What have you found to be useful when it comes to boosting subscriber numbers on YouTube?

Source: New feed 2

37 Search Engines to Use Other Than Google

40 advanced and alternative search engines

Looking for alternative search engines to Google? Here are the 37 best search engines other than Google.

As a bonus, I included several other specialty search engines that can help you find specific items like images and social media posts.

Best Alternative Search Engines

To start off our search adventure, let’s look at some general search engines beyond the top three — Google, Bing, and Baidu.

1. DuckDuckGo

The homepage of the DuckDuckGo search engine.

Concerned about online privacy? DuckDuckGo prides itself on being the search engine that does not track or personalize your searches and results. They even offer handy visual guides on Google tracking and filter bubbling.

If you’re an iOS user, you can set DuckDuckGo as the default search engine in Safari. It’s also an option for Safari on macOS.

2. Ecosia

The homepage of the Escosia search engine.

Want trees planted while you search? That’s what Ecosia does! Simply run your normal searches, and Ecosia will use its surplus income to support conservationist organizations that plant trees.

Don’t worry. You don’t have to sacrifice quality results to do good — Ecosia uses Bing and its own search algorithms.

3. Dogpile

The homepage of the Dogpile search engine.

If you want results from the top three search engines but don’t want to go to them individually, try Dogpile. Its results are pulled from the top three search engines without all the mess.

4. WolframAlpha

The homepage of the WolframAlpha search engine.

Looking for a search engine based on computation and metrics? Try WolframAlpha. It gives you website data, historical information by date, unit conversions, stock data, sports statistics, and more. You can see examples by topic to learn more.

5. Gigablast

The homepage of the Gigablast search engine.

Want an open-source search engine? Check out Gigablast. While it doesn’t always get things right, it does provide a retro look, returns results quickly, and offers a predictive search feature similar to that of the now-defunct Google Instant.

6. Startpage

The homepage of the Startpage search engine.

If you want to search without being tracked, Startpage is another solid option. It allows you to search without cookies or trackers. They even offer a Chrome plug-in so you can keep using Google — and protect your privacy. 

7. Qwant

The homepage of the Qwant search engine.

Looking for an EU-based search engine that allows you to search in “complete confidentiality?” Paris-based Qwant puts your privacy first by neither tracking your searches nor selling your personal data.

Social Network-Specific Advanced Search

Many consumers are turning to search engines outside of Google to find content on social media networks, including user-generated content from influencers. Need to find something specific on one of the top social networks? Here are some great advanced search pages.

8. Facebook Search

The homepage of the Facebook search engine.

Want to see a particular search across different areas of Facebook? Use Facebook’s advanced search options. Type in your query, then hit enter. Facebook offers a variety of filters on the left sidebar to view search results for people, pages, places, groups, and more.

9. LinkedIn People Search

The homepage of the LinkedIn people search engine.

If you want to find some new connections on LinkedIn, use the advanced people search. This lets you narrow down your results by the above, plus relationship and language. Premium members have access to additional search filters, including LinkedIn groups, company size, years of experience, and more.

10. LinkedIn Job Search

The homepage of the LinkedIn job search engine.

LinkedIn offers job seekers an advanced job search to find opportunities using the above information, plus experience level and industry. Premium members can narrow their search down further by the salary offered.

11. Twitter Search

The homepage of the Twitter search engine.

Twitter’s advanced search is a great way to find better results on Twitter. It is especially great for businesses looking for a local audience by allowing them to filter their results using the Near this place field.

Social Search Engines

The following search engines other than Google allow you to search one or more social networks in one place and gain additional data about the results.

12. Keyhole

The homepage of the Keyhole search engine.

Keyhole allows you to search for hashtags, keywords, @mentions, and URLs. Want to see how your latest blog post was shared across social networks? Just select URL on Keyhole, put in the URL, and you’ll see who has shared it. You can measure, improve, and report your impact on social media. From social listening to influencer tracking, Keyhole can help you improve your social media strategy.

13. Social Mention

The homepage of the Social Mention search engine.

Social Mention allows you to search across multiple types of networks, including blogs, microblogs, bookmarks, comments, events, images, news, and more.

14. Buzzsumo

The homepage of the Buzzsumo search engine.

Use Buzzsumo if you have a topic in mind and want to see which articles on the web were most shared for that search. There is a paid version that can give you access to more tools for each topic.


Want to participate in forums in your industry? Use this search engine to find results specifically on forums.

15. BoardReader

The homepage of the BoardReader search engine.

BoardReader allows you to search forums and narrow results down by date (last day through last year) and language.


Find industry-related blogs and posts using the following search engines other than Google.

16. Blog Search Engine

The homepage of the Blog search engine.

Blog Search Engine aptly describes this search engine. Search blogs and blog posts using keywords. It’s not perfect, but it’s better than a general search.

Documents, eBooks, and Presentations

If you’re looking for documents, eBooks, presentations, or other similar file types, try the following searches.

17. Google Advanced Search

The homepage of the Google Advanced search engine.

Google Advanced Search allows you to search for specific types of documents. Looking specifically for PDFs? Set that as your criteria. Want to search for Word docs or PowerPoint presentations? Then tell Google to find those file types.

18. Scribd

The homepage of the Scribd search engine.

Scribd is the largest social reading and publishing network that allows you to discover original written content across the web. Sort results by category, language, length, file types, upload date, and cost (free or for sale).

19. SlideShare

The homepage of the SlideShare search engine.

SlideShare, acquired by Scribd in 2020, is a community for sharing infographics, documents, and presentations. If you missed a conference or webinar, there’s a good chance the slides and other handouts from your favorite speakers are here.

Image Search Engines

Looking for beautiful images? Try these image search engines — note that you must gain permission to use any images you find unless they are specifically marked as Creative Commons- licensed.

20. Flickr

The homepage of the Flickr search engine.

Flickr offers an advanced search screen that allows you to find photos, screenshots, illustrations, and videos on their network. You can also search within Creative Commons-licensed content.

21. Pinterest

The homepage of the Pinterest search engine.

The ultimate image platform, Pinterest allows you to search for anything visual — clothing, cars, floors, airplanes, etc. — and pin it to your favorites. Just be sure you don’t steal copyrighted work. You will need to have an account before you can begin searching.


The homepage of the Bing search engine.

Bing offers an image search that starts out with the top trending images, then leads to images that can be filtered by size, layout, and other criteria. They also display tabs above the results with related search queries.

23. Google Advanced Image Search

The homepage of the Google Advanced Image search engine.

Google Advanced Image Search allows you to get even more specific about the images you are looking for, including specifying whether they are faces, photos, clip arts, or line drawings. You can also search within images labeled for reuse commercially and with modifications.

24. TinEye

The homepage of the TinEye search engine.

Have you seen an image around the web and want to know where it came from? That’s what TinEye is for. Just put your image in the search box, and TinEye will find where that image has been seen from around the web.

Creative Commons Media

Need to find media created by others to use on your website? Try these Creative Commons searches.

25. Openverse

The homepage of the Openverse search engine.

Looking only for images that you can repurpose, use for commercial purposes, or modify? Try Openverse, which allows you to look through multiple sources, including Flickr, Google Images, Wikimedia, and YouTube.

26. Wikimedia

The homepage of the Wikimedia search engine.

Wikimedia Commons has millions of files in their database of freely usable images, sound bites, and videos. Use the search box or browse by categories for different types of media.

Video Search

Looking for videos to embed on your website or simply entertain you? Try these video search engines that scan multiple sources to find what you need.

27. Yahoo

The homepage of the Yahoo search engine.

Yahoo Video Search allows you to search through video content from YouTube, Dailymotion, Vimeo, and other online video providers for videos on any topic.

28. SideReel

The homepage of the SideReel search engine.

SideReel goes beyond YouTube to search shows on dozens of streaming platforms like HBO Max and Hulu.

29. AOL Video Search

The homepage of the AOL Video search engine.

AOL Video aggregates the day’s best clips from around the web, but you can also use it as a search engine.

30. Google Video

The homepage of the Google Video search engine.

Google Video Search allows you to search for videos on any topic and filter your results by duration, date uploaded, video source, and much more.

Website Data & Statistics Search Engines

Looking for information about your favorite brands and websites? Try out these search engines other than Google for data and statistics.

31. Crunchbase

The homepage of the Crunchbase search engine.

Crunchbase offers insight into your favorite online brands and companies. Listings tell you people who are associated with a company, contact information, related videos, screenshots, and more.

32. Similarweb

The homepage of the Similarweb search engine.

Similarweb allows you to search for website or app profiles based on specific domains or app names. Domains with a high volume of traffic will include data such as total regional visitors per month, page views, online vs. mobile, demographics, sites similar audiences like, and more.

33. BuiltWith

The homepage of the Builtwith search engine.

Curious to see what technology your favorite sites use and usage trends for that technology? BuiltWith allows you to search for domains and see the technology they use, including analytics, content management systems, coding, and widgets. You can also click on any of the products to see usage trends, industries using the technology, and more.

Advanced Google

Can’t get away from Google but want to get more out of it than a simple Google.com search? Try these advanced Google search features.

34. Google Advanced Search

Looking for something specific? Try Google Advanced Search or use advanced operators in your search queries.

35. Google Scholar

The homepage of the Google Scholar search engine.

If you are looking for articles, theses, books, abstracts, court opinions, or other information provided by academic publishers, professional societies, and universities, try Google Scholar Advanced Search. You can also use advanced operators to refine your search results even more.

36. Google Books

The homepage of the Google Books search engine.

Google Advanced Book Search helps you find search queries in books. You can also find entire books published online that might be available to download via PDF (when in the public domain).

37. Google Search Help

The homepage of the Google Search Help search engine.

Need to help to make the most out of Google? The Google Search Help page allows you to search for privacy settings, manage podcasts, control your privacy, and more.

What are the 5 top search engines? 

For 2022, these are the most popular search engines based on worldwide market share:


What is the most private search engine?

DuckDuckGo doesn’t track your search history at all, making it one of the best search engines for privacy-concerned users.


It seems like everyone is on a mission to dominate Google, but there are a wide range of other search engines and advanced Google features you might be ignoring.

Whether you are looking for interesting content your audience will want to re-share or want to protect your privacy, these advanced and alternative search engines will help you find just what you are looking for.

What are your favorite advanced and alternative search engines? Please share them and how you use them in the comments, and happy searching!

Source: New feed 2

What is an Influencer: Types, Examples, & How Much They Make

A city with the words influencer marketing above.

If you don’t know what an influencer is, where have you been living for the past decade? Influencers have transformed the way customers and brands use social media.

For most brands, they are part of a core marketing strategy that drives awareness, traffic, and sales. Influencers wield a lot of power. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following.

In this article, I’ll explain what an influencer is and how influencer marketing works. I’ll let you know how much you can expect to spend and how to get started today. Ready to increase your reach? Then let’s begin.

What Is an Influencer and What Is Influencer Marketing?

To put it simply, an influencer is any person who influences the behavior of others. In a marketing context, influencers are individuals who collaborate with brands to promote products or services to their audience.

Now that word-of-mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually have huge followings on social media and are brand advocates as well as niche promoters.

True influence drives action, not just awareness.

Jay Baer

What Is Influencer Marketing?

Influencer marketing is a social media marketing strategy that sees brands leverage the audience of influencers to drive awareness and sales. Influencers are paid to endorse or promote a product to their audience, who, in turn, buy the product from the brand.

Influencer marketing has been growing in popularity for years and will once again be one of the leading marketing trends for 2022. Almost three-quarters (72.5 percent) of marketers are predicted to use influencer marketing in 2022.

Who Uses Influencer Marketing?

While it seems that some companies don’t want to let go of their outbound marketing practices, fashion ecommerce sites are targeting influencers like pros. Many are reaching out to reputable fashion bloggers and sending them clothing and accessory items to be reviewed. The blogger then posts photos and writes about the garments, often linking back to the site where their audience can buy the items being reviewed.

An example influencer marketing ad featuring Kate Nash.

ModCloth, a vintage clothing site, does a great job of this. They are active in sharing (on social media platforms) the images their audience members provide showing them wearing ModCloth’s clothing. This makes their audience feel special, which encourages more posts about the clothing.

I’ve seen many fashion sites send their items to an influencer, and then the audience could enter a contest to receive them. Or sometimes, they will send a credit to an active fashion social media user, magazine writer, or blogger so they can go to the site, pick out some clothing, and then review the experience as a whole.

What Are the 4 Types of Influencers?

There are several different types of influencers. Influencers can be celebrities with millions of followers, or they can be a normal person with a few thousand followers. Typically, influencers are grouped into the following four categories depending on their audience size.


Nano-influencers have the smallest audience size with 10,000 followers or fewer. These people may be experts in very niche areas or people who are just starting their influencer journey. Their audiences may be small, but they are incredibly engaged.

NYC-based self-care and exercise Instagrammer Jen Lauren is an excellent example of a nano influencer. She has a small but highly engaged community and creates niche content.

Instagram Influencer Jen Lauren's page.


Micro-influencers have audiences that range from 10,000 followers to 100,000 followers. These people are typically niche experts with reasonably large and engaged audiences. They aren’t celebrities, and you’d walk past them in the street without knowing who they are.

Travel and lifestyle blogger Miette Dierckx is a micro-influencer with a carefully curated audience who follow her globe-trotting adventures. She works with a range of companies like sunscreen brand La Roche Posay and chocolate brand Cote D’or.

Instagram Influencer Miette Dierckx's page.


Macro-influencers have audiences sized between 100,000 and 1 million followers. These are some of the most accessible influencers with the biggest audiences. They tend to be B or C-list celebrities or online-native influencers who have worked hard to build up a big audience.

Fashion blogger Amy Jackson is a macro influencer who works with a huge range of brands like Celine and Cuyana.

Instagram Influencer Amy Jackson's page.


Mega influencers have the biggest audiences. Influencers have to have at least 1 million followers to be considered a mega influencer.

These are usually celebrities who have gained fame offline and translated that into online earnings — think Ryan Reynolds or the Jenners. Some, however, are native internet and social media users. People like Zoella or MrBeast are great examples of this.

Instagram Influencer Zoella's page.

How Much Do Influencers Cost?

Successful influencer marketing campaigns do not come cheap. In fact, brands will spend $15 billion on influencer marketing in 2022.

While you may be able to send free products to nano influencers, don’t expect a huge amount of traction. Influencers with larger audiences expect to be paid and campaigns can quickly reach five, six, and seven figures.

There are several ways you can pay influencers. Most will charge a flat fee for a post. Some may request an affiliate commission rate where they receive a percentage of every sale they make.

How much influencers cost depends on a number of factors, including:

  • audience size
  • platform
  • engagement levels
  • niche

Rates vary broadly. A report by Fox Business found that influencers with over one million followers can charge more than $100,000 per post. Micro-influencers, on the other hand, charge up to a few thousand dollars per post and can make upwards of $100,000 per year.

Why Do Influencers Matter For Your Brand?

Consumers trust recommendations from a third party more than from a brand itself, particularly if they are seen as knowledgeable and trustworthy. An influencer is a great example of this kind of third party. Working with influencers passes the trust they’ve built with their audience to your brand and makes you seem much more credible.

It makes sense if you think about it in a more personal context; you don’t usually trust a person at a cocktail party who comes up to you and brags about himself or herself and spouts fun facts about his or her personality to convince you to be a friend. Instead, you often believe your mutual friend who vouches for that person.

An influencer is the mutual friend connecting your brand with your target consumers.

An influencer also significantly expands your brand’s reach. When you align your brand with an influencer, not only do they bring their audience, but they also bring their audience’s network as well. Because of the loyalty of their audience, an influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience.

With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. Modern-day consumers are self-sufficient and want to research a brand on their own and hear about it from someone they trust.

How do influencers assist with your inbound marketing? They generate content about your brand, they recommend your brand to their loyal following, and they insert themselves into conversations surrounding your brand. Getting them on your side before your competitor does can make a huge difference in the success (or lack thereof) of your company or product.

How to Get Started With Influencer Marketing

Working with influencers is a great way to grow your brand on social media.

Determine Your Goals

Do you want to increase brand awareness or make more sales? These are the two most common goals of influencer marketing campaigns, but achieving them requires significantly different strategies.

If you want to make more sales, for instance, you may choose to focus on micro-influencers who have small but engaged audiences. If you care about raising brand awareness, however, it will probably be better to work with a handful of macro and mega influencers.

Think About Your Audience

As a marketer, you already have a solid idea of the audience you should be targeting for your brand. To locate the ideal influencer, you need to take it one step further and think about the types of topics, blogs, and Twitter handles that your audience would follow.

Since I market a blogger outreach tool for my company, the influencers that I target are PR and marketing blogs that focus on content and influencer marketing. Followers of these blogs usually are PR professionals and marketers who want to keep up with the latest technology and trends in their field.

Thus, hopefully, they find my company relevant when a blogger they follow recommends it. However, had I gone after bloggers who write about finance, even though a particular blogger might like my software, their audience most likely wouldn’t care.

Find the Right Influencer for Your Brand

With your goals and target audience established, you can start to find influencers who are a great fit for your brand. There are three factors I recommend bearing in mind when choosing influencers.

Context: Is your influencer a contextual fit? This is the most important characteristic when targeting the right influencers for your brand. For example, Justin Bieber is known as one of the most “influential” social media users with his 37+ million followers. Would his tweet about your software really bring in sales, though? Probably not, because the target audience for tech software and Justin’s target audience aren’t the same; his endorsement isn’t really relevant.

Reach: In addition to wanting an influencer from your field, you also want them to have reach. This is so they can share their awesome content or positive recommendation of your brand with as many of the right people as possible. If your online business sold clothes for “tweens,” then maybe a mention to 37 million girls from Justin Bieber wouldn’t be so bad after all.

Actionability: This is the influencer’s ability to cause their audience to take action. This characteristic comes naturally when you target individuals that are in contextual alignment with your brand and have a far enough reach.

Influencers don’t force themselves upon an audience. They are an “opt-in” network. Their audience chooses to follow their blog or Twitter handle. Thus, their audience is engaged and is there to hear about the topic being discussed. Hence, the need for a contextual fit.

I want to note that there is a lot of market research coming out about mid-level influencers. These are the influencers who have a decent reach but don’t have such a large audience that they can’t nurture relationships with their audience and harness loyalty. A loyal audience soaks up recommendations like a dry sponge. If in doubt, these are the influencers you should aim for.

Where to Look for Your Ideal Influencer

The final step in getting started with influencer marketing is to find those influencers who meet all of the criteria we’ve listed above. Here are my favorite ways of finding them.

Social Media Monitoring

Brand advocates are the loudest influencers your brand will have. Not only does their audience follow them because what they write aligns with your brand, but they also talk loudly and actively about how much they like your company. By tuning in to your social media mentions and blog posts about your brand, you will find influencers and advocates you didn’t realize you had.

Social media monitoring also allows you to find influencers who advocate for the genre or niche you outlined in step 1. For example, someone may post and tweet heavily about yoga gear but not mention your website as an awesome place to buy yoga apparel or equipment. Well, this is someone you want to engage with and expose your brand to.

Research Hashtags

Identify the hashtags that your target influencers are using. For my company, I follow #bloggeroutreach and #influencemktg. By tuning in to the conversations surrounding these hashtags, I have not only identified active talkers in these categories, but I’ve also identified blog topics that I wrote to appeal to these influencers as well.

Once you start finding influencers that seem like a good fit for your brand, I recommend putting them in a Twitter list so that you can organize and follow them most effectively. I use HootSuite to organize my Twitter channel. Here is what my hashtags look like in their platform:

HootSuite's homepage shown as an example of hashtag reseach.

Google Alerts

Set alerts for keywords pertaining to your brand to identify people who actively write about topics in your realm. You also should create alternatives for the name of your brand so that you can find posts and articles containing your mentions and identify advocates who already are in place.

The google alert page for identifying people who write about certain topics.


Mention allows you to type in your company’s name to discover mentions on different outlets such as YouTube, Twitter, and Facebook, just to name a few.

Blogger Outreach

Bloggers arguably are the strongest spoke in the wheel of influencers. One of the bonuses of targeting bloggers is they almost always are active across many social media platforms.

When locating influential bloggers for your brand, start by searching for blogs in your genre and find the niche(s) by reading through the posts to determine if they write about relevant post topics. After making a list of the contextually relevant bloggers, then it’s time to locate their SEO stats and social media information to pinpoint the ones that equal the best reach for your brand.

Outreach to bloggers as a way to find potential influencers.

Manually sorting through blogs to find all of the criteria that you outlined when you gave your influencer an image can take a long time. Luckily, there are a lot of really good blogger outreach tools out there to make this process easier. There is a tool to cover every part of the spectrum.

Influencer Marketplaces

Influencer marketplaces like AspireIQ and Famebit connect brands with influencers in their industry. They often help track the ROI of campaigns, manage payments, and track engagement metrics. They do, however, take a cut, so make sure it’s a good fit for your campaign before investing.

Examples of Influencer Marketing Matches

Callum Snape and Sun Peaks Resort

Macro influencer Callum Snape is one of Canada’s best-known wilderness and travel photographers. That made him a perfect partner for Sun Peaks Resort, an alpine ski resort in British Columbia. His incredible images and videos created hundreds of thousands of views and likes, driving massive awareness for the resort.

An example influencer marketing Instagram post from Callum Snape and Sun Peaks Resort.

Chrissy Teigen and BECCA Cosmetics

Launching a new product alongside a mega influencer can result in a huge boost in awareness. That was the case for BECCA Cosmetics which launched its new Be a Light palette with Chrissy Teigen. Her promo video garnered 2.7 million views, which has helped launch an incredibly profitable product line.

An example influencer marketing Instagram post from Chrissy Teigen.

Gymshark and Multiple Influencers

Gymshark has built a billion-dollar business on the back of influencers. The brand’s recent 66-day challenge is a great example of how you can raise brand awareness and engagement on a massive level by working with multiple influencers across several channels at once. By partnering with influencers like Melanie Walking and Laurie Elle, Gymshark garnered 241.3 million views on TikTok and 750,000 posts on Instagram.

An example Influencer marketing instagram post from Gymshark.


What is an influencer?

An influencer is an individual who wields influence over an audience of people. In a marketing context, they have a large social media following and work with brands to promote products and services. 

What are the four types of influencers?

There are 4 types of influencers: nano-influencers, micro-influencers, macro-influencers, and mega-influencers.

How much does it cost to hire an influencer?

The cost can vary based on industry, the campaign, and the influencer’s reach. Smaller Instagram influencers make between $100 and $300 per post, large celebrities can make thousands or hundreds of thousands.

Where can I find the right influencer for my industry?

Consider using influencer engagement marketplaces or searching relevant hashtags and brands on your platform of choice.

How do I track ROI for influencer campaigns?

Pairing influencer campaigns with affiliate marketing is the easiest way to track ROI. By providing influencers with a unique link makes it simple to track sales and engagement.

How successful is influencer marketing?

Like any marketing campaign, it depends on your strategy and goals. However, 80 percent of marketers find influencer marketing is effective, and 89 percent say it is as effective or more effective than other channels.


Influencer marketing has evolved since it first became a digital marketing strategy, but the technique continues to be successful for many brands.

It’s easy to make mistakes with your first influencer marketing campaign. If you want help creating an influencer campaign for your company, let our agency know and we can help guide you through the process.

Where do you look for influencers for your brand? Cheers to a good discussion in the comments below!

Source: New feed 2

How to Get on TikTok’s For You Page (FYP)

A graphic that says how to get your TikTok on the fyp.

TikTok has steadily become one of the most popular social media apps.

According to data from Sensor Tower, TikTok now surpasses three billion downloads, and it’s the only non-Facebook app to achieve this. 

Consumer spending within TikTok is looking pretty rosy, too, with TikTok surpassing $2.5 billion worldwide. 

There appears to be no stopping the social media juggernaut that is TikTok, and as its popularity grows, so does the question of getting on the FYP.

If you’re new to the social media giant, the TikTok FYP consists of curated content that users see when they log in.

This article will answer how to get your TikTok on the FYP and teach you everything you need to know about the site’s mysterious algorithm and how to use it to your advantage.

However, first, let’s begin with the basics. 

What Is TikTok?

TikTok is an iOS and Android social media app for creating and sharing short 15 to 60-second videos on any topic.

In 2016, the app launched as Douyin in China, and in the following year, ByteDance released it for markets outside of China as Musical.ly before rebranding to TikTok.

Now, the app boasts one billion active users, making it the fifth-largest social media site in the world.

An image of the top 10 social media platforms compared.

Why is TikTok so Popular?

While it started as a fun lip-syncing app with a cult Gen Z following, it’s evolved into a way for users to share short comedy skits, business tips, and more.

As the newest social media app on the block, it could be much easier to grow a following on TikTok than on over-saturated sites like Instagram and Facebook with restricting algorithms.

TikTok also lends itself well to how we consume our content these days. With 6.6 billion smartphone users out there, TikTok’s bite-sized format is perfect for those that want to watch their content on the go.

Naturally, with the popularity of TikTok, and a keen audience, businesses are flocking to the platform. Some of the high-profile companies there include Nando’s, Levis, and BMW.

In addition, TikTok offers powerful tools for businesses to measure their performance and track engagement, allowing companies to see which videos are performing well and better understand their audience preferences. With this data, companies can create more compelling content strategies for future campaigns and grow their followings.

What Is the FYP On TikTok Designed For?

The For You page, aka “FYP,” is the first page you land on when you open the TikTok app. It’s a curated feed of videos from creators you might not follow, but TikTok’s algorithm thinks you will like them based on your interests and past interactions.

Several factors contribute to the content you see on the TikTok FYP. Each feed is unique and stems from the types of content you watch and the interest you state as a new user.

Other factors include:

  • Information from videos, like captions and hashtags.
  • Device settings, such as language preference, country settings, and your device type.
  • The types of content you share, like, follow and create, along with the comments you add.

For example: If you like and leave comments on several videos about Instagram tips, you can expect to see a fresh serving of social media marketing TikToks on your For You page every day.

Think of it as the Instagram Explore Page. The app wants to hook you in with more content you like to keep you scrolling longer.


Why You Should Optimize Your Content for the TikTok FYP

The TikTok For You page showcases the best content from around the platform. It’s also where users go to discover new content. It’s simple: if you want users to find your business or content, you need to be in the mix. 

To further enhance your chances of getting your content on TikTok’s FYP, you can optimize your content to get more views and followers. 

That’s why many consider the TikTok FYP as the ‘holy grail’ of success on the app. After all, it means you’ve created a piece of content that resonates with your audience, and it’s attracting attention. 

The algorithm picks this up and recognizes your content’s quality above all the other videos on the app.

What this means for business owners and influencers:

  • Followers and Monetization: By landing on the TikTok FYP, you could gain followers faster and get closer to the 10k goal. Once you hit that milestone, you can start making money from your videos with the TikTok Creator Fund.
  • Sponsorships, Thought Leadership, and Sales: Once the algorithm starts pushing out your video to a broader audience, you might start getting more recognition as a master of your niche. This can lead to paid sponsorships or more sales in your business.
  • Platform Growth: Ever heard the saying, “it takes a platform to grow a platform?” Once you’ve struck TikTok gold, you can use the attention to redirect traffic back to your other platforms like Instagram or YouTube and start growing your community across the board.
  • Free Exposure: If you usually get 100 views per TikTok, an FYP feature could push that to tens of thousands. It’s incredible exposure you can leverage without spending a dime on ads.

In addition, you can reach your target market, share your messaging and use it for relationship building. 

3 Ranking Factors That Determine How To Get Your TikTok on The FYP

For years, the TikTok FYP algorithm was cloaked in mystery. Rumors and speculation flew around the internet, sparking the rise in hashtags like #fyp and #ForYou, until TikTok HQ came out with a statement settling the debate once and for all.

In a community post, TikTok states

On TikTok, the For You feed reflects preferences unique to each user. The system recommends content by ranking videos based on a combination of factors – starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too – to form your personalized For You feed.

Here are the nitty-gritty details of the TikTok algorithm and how the For You page works.

1. User Interactions

The more comments, likes, shares, and duets your video gets, the more likely the algorithm will pick it up. 

Another ranking factor you need to keep in mind is your video completion rate. As more users watch your TikTok to the end, it’s more likely to get pushed out for further distribution.

2. Video Information

Hashtags, sounds, and captions are a treasure trove of information to help you get onto the For You page. For instance, if you use a trending hashtag or sound bite, it’s more likely to get noticed by the algorithm. 

Remember, TikTok’s goal is to keep people on the app, and serving trending content is one way to do that.

3. Device and Account Settings

Your location, language preference, device, and country setting play a role in curating your TikTok FYP. After all, a comedy skit about South African politics would probably only appeal to South African users. 

However, these signals don’t have as much weight as the others, giving you the chance to reach a global audience.

Before wrapping up this section, just a quick note:

You also want to avoid duplicate content. It’s tempting to repeatedly share the same content, like some do on Twitter. for businesses leading to wasted time and resources but also decreased engagement as TikTok won’t recommend duplicated content.

Finally, if you’re new to TikTok or have yet to create any viral content, don’t worry because TikTok doesn’t consider any of this. 

Eight Tips to Get on the TikTok For You Page (FYP)

There is no bulletproof recipe for success on TikTok or any other social media network. Algorithms are constantly changing, and if your content doesn’t resonate with your audience, it won’t rank.

However, you can do several things to improve your chances of hitting TikTok’s FYP:

Let’s start with the basics:

  • It’s important to optimize your videos for search engine optimization (SEO). This means including keywords in your titles and descriptions so that people looking for content like yours are more likely to find it.
  • To get started, research to find out which keywords are most relevant to your topic. Then, use those keywords throughout your video title and description. You can also include them in the tags section of the app.
  • Use creative visuals. Since the main purpose of the app is to watch short videos, it’s important to include effects that capture people’s attention. 
  • Add subtitles for greater accessibility.

1. Use Proper Hashtag Etiquette 

Some users believe using #fyp or #ForYou will get their content pushed out to the masses, but it’s only a rumor. TikTok has never confirmed this, and these hashtags don’t guarantee you any viral success.

You don’t want to use those hashtags as a crutch and miss out on using keywords relevant to your content and niche. 

After all, the main goal of social media is to attract the right followers and then monetize your audience.

Here are some basic TikTok hashtag rules to follow:

  1. Don’t hashtag stuff. Choose a small number of relevant hashtags.
  2. Mix popular hashtags with less popular ones.
  3. Use trending hashtags in your niche.
  4. Participate in hashtag challenges.
  5. Use #fyp and #ForYou, but don’t only rely on them.

Remember, there is no tried-and-true formula, so as on Instagram, you’ll need to experiment to find a hashtag strategy that works best for your account.

2. Create Shorter Videos 

Remember when I told you how vital the video completion rate is on TikTok? Creating shorter, engaging videos is the easiest way to achieve top marks for this ranking factor.

Although you can record 60-second clips, using all the time available won’t necessarily translate into viral success. The less time someone spends watching your TikTok, the more likely they’ll watch to the end and not swipe away.

You can improve your watch time by ensuring you have a hook right in the beginning to encourage viewers to stay until the end.

As your video completion rate increases, so do your chances of landing a coveted spot on the TikTok FYP.

Here are some tips for creating awesome videos:

  • Keep it simple. The best TikTok videos are those that are simple and easy to follow.
  • Use creative transitions. Try using some of the app’s built-in transitions, or develop your ideas.
  • Be funny and entertaining if it suits your overall tone. The best TikTok videos are those that are entertaining and make people laugh. Be creative and think of original ways to grab people’s attention.
  • Engage with your viewers – Be interactive with your viewers and reply to their comments. This helps create a community around your content.

3. Write Engaging Captions

TikTok is not the platform to spill your guts in a microblogging session.

You only get 150 characters, including any hashtags you add, which leaves you with fewer characters at your disposal than on Twitter. 

With such limited real estate, you need to focus on writing short captions that compel viewers to engage with your content.

The ideal TikTok caption should:

  1. Be short
  2. Feature related hashtags
  3. Encourage engagement

How do you do this?

You could stir up some mystery by saying something like, “this took me five attempts to get right,” or “wait until the end.” This could encourage viewers to stick around and watch the entire video.

Another tactic is to ask a question. Comments are another engagement factor, and getting people to watch and reply can help send all the right signals to the FYP algorithm.

A screenshot of a viral Tik Tok.

Lastly, you can tease viewers with the information you’re revealing in your video. For example, “How I find clients as a freelance writer” or “One easy hack to make $100 online.”

4. Create High-Quality Videos 

Are you still posting grainy, low-quality videos on TikTok? That might be one of the reasons you haven’t earned a spot on the For You Page.

A high-quality video is more likely to keep eyeballs on your content, which means higher completion rates and more views. 

TikTok isn’t going to push out low-definition, blurry, or grainy videos to the masses. At best, it could cause users to swipe away; at worst, people will close the app. 

With most smartphones offering HD video, it’s easier than ever to produce high-resolution videos without a big budget or full production team.

Besides the quality of your content, the platform also rewards editing skills. Experiment with filters, stickers, and transitions to make your videos more exciting and keep people watching (and hopefully rewatching) until the end.

1. Use a tripod or other stabilization device to keep your camera still. This will help minimize shaking and ensure your videos look smooth.

2. Use TikTok’s optimal sizes, which are 1080 x 1920 with a 9:16 aspect ratio. You can resize videos using a free app like Veed or Kapwing.

3. Use good lighting. Natural light is always best, but if you need to use artificial light, make sure it’s bright and doesn’t create harsh shadows.

5. Post New Content When Your Audience Is Most Active 

With engagement being such a critical factor in getting onto TikTok’s FYP, posting at the right time can make or break your video’s success.

How do you figure out when your followers are online and ready to engage?

With a free TikTok Pro Account. It’s similar to Instagram Analytics, and you can see:

  • Video views over the last 7-28 days
  • Profile views
  • Follower growth
  • Trending videos
  • Gender/age demographics
  • Your international audience
  • When your followers are online

Basically, everything you need to tailor your TikTok content to prospects in your niche. A Pro account also gives you access to a WorkSpace and tools to help grow your followers. 

To switch to a TikTok Pro account, do the following:

  1. Open the TikTok app.
  2. Tap the “Me” icon at the bottom of the screen.
  3. Tap the three dots in the top left corner.
  4. Tap “Manage Account.”
  5. Tap “Switch to Pro account.”
  6. Select “Creator” or “Business,” and you’re done!
A graphic showing how to switch to a TikTok Pro account.
A graphic showing how to switch to a TikTok Pro account.

6. Add Trending Sounds and Music to Your Videos

Think of music and sounds on TikTok like hashtags. You can use trending audio clips to boost your discoverability and get a bump in likes, comments, and views.

How do you find popular sounds to use in your videos?

You’ll need to put on your stealth hat to uncover what’s getting the most traction. Here are three ways to find trending music:

Sounds in the Video Editor

When creating a video, tap the “Sounds” button at the top of the screen. A new page will load, and you’ll see a “Discover” page.

Here, you can view recommended sounds for you to use and a “Playlist” section featuring viral clips, trending sounds, and TikTok music charts. You can also explore the “Trending” page to see what’s currently trending in different categories like “fitness” or “food and drink.”

Scroll through the sounds and add what you like to your Favorites folder to use for later.

A graphic showing how to add sound to your TikTok, which increases your chances to get your TikTok on the fyp.

Save Sounds to Your Favorites

When you’re swiping through TikTok and come across a sound you want to use for a video, add it to your Favorites folder.

The feature collects your clips in one handy spot, and you don’t need to waste time trying to remember the name of a sound.

If you like a sound and want to save it, tap the sound name under the username. An audio page will load where you can see a list of all the other videos using it and a button to add the clip to your Favorites.

A graphic showcasing how to save sounds to your favorites on TikTok.

Use Sounds Your Followers Are Listening to on TikTok

Once you’ve switched to a TikTok Pro account and hit 100 followers, you’ll get access to another juicy analytics feature.

Under the “Followers” tab, you’ll see a list of sounds your followers have watched in the last seven days.

It helps reduce research time and shortlist sounds for your next video.

Use TikTok Stories

While they’re not a firm feature yet, TikTok has been trialing Stories. After an initial pilot in Brazil, U.S. users are starting to see notifications about the new app.

TikTok Stories appear for 24 hours before disappearing from feeds and have a blue circle next to them. Users can find stories by going to your TikTok FYP. Posting videos works much the same way as regular content. You just:

  • Open TikTok’s posting tool and choose the ‘post’ button’
  • Create some content
  • Choose the ‘Story’ button. Then the TikTok automatically posts it to the For You feed 
  • Look at other users’ profiles and look for video posts

Be Unique To Get Your TikTok On The FYP

It may seem like a good idea to copy popular ideas, but if you want to stand out, one of the best ways to go about it is by creating unique content.

Use the sounds and effects that others are using as inspiration, and see if you can take it in a different direction.

You can also get creative with your editing techniques and use filters and effects to add an extra layer of creativity to your videos.

Just one more tip before rounding off this section: stay active and engaged with your followers, liking and commenting on their videos as often as possible.


What is FYP in TikTok?

FYP on TikTok is an abbreviation of ‘For You Page.’

How can I use hashtags to get on Tiktok's FYP?

Choose popular hashtags that are trending and relevant to your topic. Also include #fyp and #foryou (even though TikTok has not confirmed this guarantees a spot on the FYP.

How long are videos on TikTok's FYP?

Most popular TikTok FYP videos are 60 seconds or less.

What TikTok FYP captions should I use?

Captions on your TikTok videos should be short, include related hashtags, and encourage engagement (likes, comments, and shares) from other TikTok users.

What time should I post a video, so it appears on TikTok's FYP?

After you get 100 followers, look at your free TikTok pro account to see when users that like your videos are usually online. Try to publish a video when people are most active. 

According to research from Later, Monday to Friday at 1 PM is the optimal time for posting. However, there are plenty of variables, such as time zones and niches, so that’s not guaranteed. 

If it’s engagement you’re after, Later’s research also found that Thursdays and Fridays get the most attention. 

What sounds will help me get on TikTok's FYP?

Effects are another factor in how to get your TikTok on the FYP. Try to use trending or popular sounds with your videos. While there is no official confirmed link between using trending sounds and being on the FYP, it usually helps increase popularity. 

How long does it take to get on TikTok’s FYP?

There’s no firm timeline. Some find their content appears within 48 hours, while others wait weeks for their content to appear on the TikTok FYP.

How can I get my TikTok on the FYP?

Remember the basics. Use hashtags, short content, and viral sounds/images. Post at the optimum times and always maintain quality.

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These tips are good starting points to get on the FYP. However, I’m not making any guarantees.

While these tips can significantly improve your chances, multiple factors can influence whether TikTok features your content in users’ feeds. 

There’s more to TikTok than stardom, hashtags, and trending sounds. If you’re not creating memorable, worthwhile, and shareable content for your audience, there’s less chance TikTok will pick it up and share it. 

How do you plan to use TikTok in your social media strategy?

Source: New feed 2