If youâ€™ve ever used Google Analytics, youâ€™ve probably heard about UTM parameters. UTM parameters arenâ€™t a new technology. In fact, theyâ€™re ubiquitous. But they also may be one of the most misunderstood and most frequently abused website tracking tools around. So today, Iâ€™m here to explain what they are, why they were invented, when you
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