If you want to outrank your competition, what do you do?
First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key.
And after you figure out their strategy, you need to write more content, build more links, and optimize your site. Or you can hire an SEO agency, but most of us canâ€™t afford that.
There must be a better way, right?
Well, over the next 60 days, I am going to make life easier for you with a major upgrade to Ubersuggest.
Hereâ€™s what I am thinking of doing and it will make it easier for you to outrank your competition.
First off, Iâ€™ve learned that many people donâ€™t know who their competition really is when it comes to SEO.
Because of that, Iâ€™m going to create a competitor analysis report that shows you your competition.
Hereâ€™s a rough sketch of what that will look like:
Youâ€™ll be able to see who your competitors are based on common keywords you both rank for.
Youâ€™ll also be able to see how your rankings compare to theirs over time as well as their SEO traffic, backlinks, domain scores, and, best of all, keyword opportunities (or keyword gap).
What the keyword opportunities will break down is all of the keywords your competition ranks for that you donâ€™t.
This way, you’ll be able to dive in and see everyone one of the keywords they are targeting and the ones you arenâ€™t (but should be).
Again, the key to the report above (although the design needs to be tweaked) is that it will show you all of the keywords your competition ranks for that you arenâ€™t targeting or ranking for… yet. The ones at the top will be the most lucrative keywords and the ones at the bottom will be the least lucrative.
Competitor rank tracking
On top of showing you new keyword opportunities without you having to do any work or searching, we are also going to start tracking your competitors’ rankings for you. ðŸ˜‰
So, in your rank tracking dashboard, youâ€™ll see your rankings as well as your competitors’ rankings.
Currently, we show you if your rankings are going up or down each day (if you arenâ€™t tracking this, go and set up a project).
Weâ€™ll be modifying that report to also show your competitorsâ€™ rankingsâ€¦ we are still working on the design.
That way if things are going bad for you, you can see if you were the only one who got affected or if your competition did as well.
But there is more
I know 60 days is a long time to wait, but I am also releasing something in the next week to also make your life easier when it comes to competitor analysis.
Currently, you get data whenever you do a search. But it doesnâ€™t provide enough data, especially on your competition, so Iâ€™m about to go and fix that.
First off, youâ€™ll get data on traffic. Not only on your site but your competition as well.
So, whenever you perform a search, you will quickly be able to see how much SEO traffic any given domain gets.
And if you want more details, on the right-hand side of the Google search results you will see a graph containing an overview of how your competition stacks up against you.
Youâ€™ll also have a similar overview with backlink data.
And of course, Iâ€™m not stopping there.
The most popular e-commerce site on the web is Amazon. So, wouldnâ€™t it be great to get data on keywords on Amazon?
Anytime you perform a search on Amazon, youâ€™ll see data on all of the suggested keywords that they are providing you.
And then when you head to the second most popular search engine, YouTube, Iâ€™ll give you keyword data and competition data.
For example, whenever you search for a keyword, youâ€™ll see data on all of the suggestions.
And if you click the â€œview allâ€ button, youâ€™ll see historical data on that keyword as well.
On a YouTube search listings page, youâ€™ll start to get recommendations on other keywords that you could be targeting with your YouTube SEO.
And if you click on a video (even a competitorâ€™s video!) youâ€™ll start to see more data on their performance as well as keywords that they are targeting.
So, if you havenâ€™t already, make sure you go and install the Chrome extension before the release next week.
I hope you are looking forward to the new release to Ubersuggest in the upcoming months.
I am really excited about the competitive analysis features within the application because it should make it a lot easier to see which keywords your competition ranks for that you donâ€™t.
On top of that, the extension is making a lot of progress. My goal is to release a new version of the extension each month with new features that will make SEO easier and more convenient for you. ðŸ™‚
So, what do you think of the changes?
The post The Fastest (and Cheapest) Way to Beat Your Competition appeared first on Neil Patel.
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